nature`s choice - Woolmaster carpets

00000 - CORPORATE BROCHURE
17/12/07
12:10
Page 1
Balta Broadloom
Wakkensteenweg 2
B-8710 Sint-Baafs-Vijve
Belgium
Tel. +32 (0)56 62 22 11
Fax. +32 (0)56 62 23 55
[email protected]
www.wool-master.com
nature’s choice
carpets
The rich, warm hues and textures of nature will make
our carpets first choice for your customers
00000 - CORPORATE BROCHURE
17/12/07
12:10
Page 3
A big, powerful new brand in wool carpets
carpets
Market oriented and creatively led ranges: greater strength, greater
comfort, greater appeal.
From Balta Broadloom comes Woolmaster - the big, powerful, new brand in high
and laminate flooring. No one knows more about the art and craft of producing
quality broadloom wool carpets inspired by the rich hues and the warm, luxurious
pure new wool carpets. At our spinning mills in Belgium and Turkey, we use the
textures of nature.
wool of more than 4 million sheep every year.
Inspired by nature, designed by masters
"Never take anything for granted" is the group's motto.
Woolmaster uses only long staple British and New Zealand
We are constantly striving to innovate our technology and looking for ways
wool to produce 100% pure new wool and 80/20 carpets with a
to improve carpets. Improvements via the manufacture of stronger, more durable
long lasting, high wear resistance. Carpets which add grace,
and more comfortable carpets, but also more appealing and more creative design.
warmth and utter comfort to any home.
The Balta Group is the leading floor covering manufacturer
in Europe. Our collections include area rugs, broadloom carpets
Our service towards our customers is also included in this quest for innovation.
This client-oriented strategy is your guarantee of perfect service, reliability and
product quality.
Inspired by nature, designed by masters
The natural beauty of pure wool carpets
00000 - CORPORATE BROCHURE
17/12/07
12:11
Page 5
10 great reasons to choose a
Woolmaster carpet.
1.
2.
3.
4.
5.
Luxurious appearance
Wool is natural
High durability
Superior resilience
Long lasting
Wool is the natural choice for customers who respect nature and prefer
6.
7.
8.
9.
10.
Easy to clean
Naturally warm
Flame resistant
Anti-static
Moth resistant
And yet, while we have been living with the qualities of wool throughout the ages,
a natural product. All Woolmaster ranges comply with strict Woolmark and
wool is also a fibre for the future. Regardless of the advances mankind makes in the
Woolmark blend quality requirements.
creation of new synthetics, technology will never recreate the comfort, strength,
For performance measured over time, wool products are low in cost
and high in value. Wool has filled our lives with comfort and warmth for
softness and peace of mind only wool can offer.
Naturally better for nature. As a natural heat insulator, Woolmaster carpets
thousands of years. When we are surrounded by the natural luxury of pure new
significantly improve thermal comfort. This can lead to savings of up to 6% in
wool, its remarkable strength and softness give strong feelings of safety and
heating bills. This also means less wasted energy and lower C02 emissions.
security. Wool provides us with a personal environment that is health-enhancing
What’s more, the wool yarns we use are
because it is a natural fibre. Wool disperses moisture from our skin, provides
biodegradable. So even at the end of the
even warmth and body temperature, resists flame and static electricity and helps
life-cycle, Woolmaster carpets contribute
to reduce the stressful noise levels that surround us every day.
to a healthier environment.
00000 - CORPORATE BROCHURE
17/12/07
12:11
Page 7
Full range of support material: POS, displays, brochures all
backing up Woolmaster’s core brand values
As you have come to expect from Balta Broadloom, our latest range of
artisan Woolmaster carpets come complete with a comprehensive suite of
most of the opportunities provided by this exciting new product line.
latest tombola stand provides an eye catching centrepiece to your
it has never been easier to inspire your customers with the durability, value and
timeless beauty of natural wool.
From eye-catching decals and inspirational POS to superbly tactile sample
Consumer Brochure
www.wool-master.com
(size: A4 folded)
Offering a tactile experience that allows the Balta quality to speak for
itself whilst simultaneously reinforcing the key messages of the brand, our
sympathetically designed to reflect the natural origins of the Woolmaster brand,
Supporting Website
(72 samples 13, 5 x 18”)
Tombola
Point of Sale and customer sales support materials to help you make the very
Supported by an engaging range of aspirational online and in-store materials
Tombola
Woolmaster display.
Sample Books
Putting the entire Woolmaster range on display, our latest sample books
have been carefully created to evoke the style and high quality finish of the
brand as a whole.
books, brochures and tombolas, the Woolmaster brand has been uniquely
tailored to drive in-store sales through sight and touch.
This, combined with a bespoke customer website for the new brand and our
long-term commitment to client focused support and quality management,
makes Woolmaster from Balta 2008’s most anticipated new carpeting line.
A1 In-store POS - Hanging Boards
Having devised the Woolmaster brand to reflect the hues and luxurious
textures of nature itself, our in-store POS has been thoughtfully constructed to
provide an eye-catching focal point to your pure wool department.
Sample Book
(size: 14 x 17”)
In-store POS Hanging Board
(size: A1)
Website - www.wool-master.com
New for 2008, Balta’s bespoke Woolmaster website brings the essence and
natural inspirations of the range to the internet for your customers to admire in
the comfort of their own home.
A2 Window Dressing
Immediately positioning the Woolmaster brand at the heart of your business,
our tasteful range of window decals instantly reflect Balta home furnishing’s
international reputation for quality on your store whilst highlighting the availability
of an innovative new carpeting brand.
Customer Brochure
Drawing on the influences and aspirational tone of the Woolmaster brand,
our latest customer brochure focuses on the warmth, comfort and enhanced
lifestyle that comes with a luxurious natural wool carpet. The brochure also
includes maintenance guidelines.
Woolmaster is a registered brand of Balta Industries.
carpets
Window Dressing
Lecturn Header
(size: A2)
(size: 630mm x 305mm)