REGINA LEADER-POST FAST FACTS

REGINA
LEADER-POST
FAST FACTS
REGINA LEADER POST
The Leader-Post, established in 1883, provides Saskatchewan's
most complete information package with an emphasis on city
events, politics, sports and agricultural issues. From its publishing
plant in Regina, the newspaper is distributed across the southern
third of the province from the Manitoba to Alberta provincial
boundaries.
MULTIPLATFORM (WEB + MOBILE)
FAST FACTS
70% | index 139
Male
30% | index 60
Female
Region
%
index
BC
Prairies
Ontario
Quebec
Atlantic
4%
75%
12%
7%
1%
30
410
32
34
9
%
index
<1%
3%
25%
19%
13%
39%
1
29
161
125
80
184
Age
Total Canada Audience
270,000
3 Million
Unique Visitors
Page Views
per month
per month
2-17
18-24
25-34
35-44
45-54
55+
HHLD Income
Adults 18+ in Prairies
107,000
Unique Visitors
per month
1 Million
Page Views
per month
Source: comScore Multiplatform, Total Canada, All Locations May 2015. Demo = Demo Profile May 2015 for web
Based leaderpost.com sites Note: Web Platform = desktop and laptop computers (from either at-home or at-work)
$60K+
70%
Index
107
$75K+
53%
Index
100
$100K+
24%
Index
68
PRINT FAST FACTS
REGINA LEADER POST
Regina, Saskatchewan Adult 18+ Population: 229,000
Canada’s 18th largest market
Major industries include: agriculture, oil production, steel
and telecommunications
§  Regina is predicted to post the best employment growth in
Western Canada
§  Projected 2016 retail sales of $6 billion (+3.8%)
§ 
§ 
§ 
55%
45%
Male
Female
Avg. Weekly Demographic Profile *
52%
Age 25-54
$89,263
Avg. HHLD Income
36%
University Grad
18%
Sr. Manager /
Professional
Readership
M-F (Print**)
Saturday (Print**)
37%
Baby Boomers
57%
HHLD Income $75k+
84%
Home Owners
36%
Adult with Children
in household
#
Reach
38%
36%
68,000
66,000
Total Circulation
Avg. M-F
Saturday
Avg. Day
107,000
59%
Readers
Reach
per week*
per week*
Sources: Readership & Population: NADbank 2015 * Weekly Readers Print /PDF ** Print Readership = Print / PDF.
Circulation: Alliance for Audited Media Snapshot March 2015
Conference Board of Canada, Metropolitan Outlook, Winter 2015
34,814
35,267
34,892
Average Time Spent Reading
34 MIN
42 MIN
M-F
Sat.