February /March 2013

Transcription

Feb March
2013
A Bi- Monthly Resource for
the Women of The Finger Lakes
FREE
____________________
LIFECARE
____________________
TiMoThY J. RYAN, M.D
oSTEoPoRoSiS iS
NoT iNEvi TAbLE
WiTh AGiNG… buT
iTS EffECTS ARE
DEbiLi TATiNG
page 4
____________________
STUDIO
RENEW
YOGA
____________________
MARGARET NEWLAND,
M.S., R.Y.T.
YoGA CAN
SAvE You R LifE
page 10
____________________
FINGER LAKES
PHYSICAL
THERAPY
____________________
AMERICAN
HEART ASSOCIATION
LuMboPEL viC P AiN
AND PREGNANCY
page 5
Celebrates 10 Years
of Saving Women’s Lives
JAMES J. MoDERA, P.T.
WWW.FLWOMAN.COM - FREE!
PUBLISHER’S NOTE
Dear Readers,
Welcome to the inaugural issue of Finger Lakes Woman, a new magazine by, for
and about the women of our Finger Lakes region of New York State. Women have a
long-standing and important connection with this region, for it is here where women’s
rights were born, grew stronger and became part of our life in the 21st Century.
The trailblazing women of the Finger Lakes – Elizabeth Cady Stanton, Lucretia
Mott, Susan B. Anthony and others – forged a full agenda of equal rights for women.
The Seneca Falls Convention in 1848 was the first women’s rights convention in the
United States. It drew about 300 people, including 40 men, and issued a Declaration of
Sentiments, a document declaring the rights of women.
Today the Women’s Rights National Historical Park stands proudly in Seneca
Falls, and today’s women of the Finger Lakes continue to contribute mightily to the
economic, educational social and spiritual life of our region. It is these women – as well
as men – that we want to highlight on the pages of Finger Lakes Woman.
The cover story in this issue – February/March – is The American Heart
Association – Celebrating 10 Years of Saving Women’s Lives, as part the national Go
Red Movement. Other stories in this issue describe local businesses and community
organizations with information on health and wellness, as well as tastes of the Finger
Lakes and regional arts. We hope that you will enjoy these stories and photographs in
our magazine and turn our pages often to learn more about life in the region.
Our goal is to educate, inform and empower our readers by sharing information
that we can use in our daily lives. We are eager to unveil the Finger Lakes Woman and
look forward to an exciting year in the Finger Lakes.
Linda Hunsicker and Michael Coia, Publishers.
TO ADVERTISE CONTACT
[email protected]
315-217-1529
Design:
CMCreative Design
cmcreativedesign.com
Editing:
Smart women make smart choices based on knowledge. But it’s not always easy
to know where to go to find the information to help me make those choices.
That’s why I turn to Finger Lakes Woman’s Journal. Every Issue features articles
written by experts in their field. So I know that when the time comes and I need to
find someone I can trust, the information is right there, with the turn of a page.
SPLASH
splashthefingerlakes.com
Photography:
Jan Regan
janreganphotography.com
Website:
Featured Article (on the cover)
FingerLakes1.com
AMERICAN HEART ASSOCIATION
Celebrates 10 Years of Saving Women’s Lives
Please Contact Us:
[email protected]
315-217-1529
PhoT oGRAPhY bY JAN REGAN
SEE AD oN iNSiDE bACk CovER
FINGER
LAKES
WOMAN
FEB/MARCH 2013 - PAGE 2
flwoman1.com
TABLE OF CONTENTS
MEDiCAL
o steoporosis is Not inevitable With
Aging…but its Effects Are Debilitating..................... 4
Lumbopelvic Pain and Pregnancy ........................... 5
Do i Really Need Another Pap Test? ....................... 6
Your Sinuses...
What They Do and h ow They Work ........................ 7
Do You Suffer from
DRY EYES or bLu RRED vi SioN? ........................ 8
HEALtH & WELLnESS
Mommy Makeover: Common Plastic
Surgeries After Pregnancies..................................... 9
Yoga Can Save Your Life........................................ 10
What Do You k now About Acupuncture?.............. 10
u .S. o besity issues ................................................ 11
DEntAL
Tooth Whitening – A Popular
Esthetic Dental Treatment ..................................... 12
Parents Need to k now h ow to
Respond to Dental Trauma .................................... 13
The County Women’s Newspaper is published bimonthly and is available free of charge at display
stands in approved private and public establishments
and authorized distributors only, or by paid mail
subscription.
BUSinESS oPPoRtUnitiES
Testimonials ............................................................. 14
PRoFESSionAL SERviCES
f REE, fu N, EASY branding
(an interview) ........................................................... 16
Let SPLASh Tell Your
Story in the f inger Lakes........................................ 17
Take Care When Planning
f or Website Development...................................... 18
LEGAL
The Legal issues of internships ............................. 19
WoMEn oF
tHE FinGER LAKES
20
WinE inDUStRY
Where v iticulture blends With
Winemaking: The h ector Wine Company............. 22
The New York Wine and Culinary Center:
Redefining the Vision .............................................. 23
Learn to Appreciate the Powers of
The Grape: More Than Just f ine Wines….
Extra v irgin Grape Seed o il ................................... 24
An o LD ingredient is NEW Again
in the f inger Lakes- verjuice! ................................. 25
FinE DininG
Dano’s...................................................................... 26
The u nion block italian bistro ................................ 27
Trademark and U.S. Copyright Laws protect The
County Women’s Newspaper. No part of this
paper may be reproduced without the written
permission of the publisher.
FEAtURED ARtiCLE
American h eart Association Celebrates
10 Years of Saving Women’s Lives ....................... 28
CoMMUnitY
Geneva Reads ....................................................... 30
Women Respond to Disaster ................................. 31
The Smith o pera h ouse
The Jewel of Geneva’s Downtown ........................ 32
The Shelter of h ope – h umane Society
of Yates County… Dedicated To f inding
h omes f or Animals ................................................ 33
MUSEUMS
Women’s Rights Museum - Seneca f alls ............. 34
Seneca f alls h istorical Society
A Slice of Seneca County Traditions...................... 35
A World of Art in 2013 at
Cornell’s Johnson Museum of Art .......................... 36
before ithaca was Gorges,
ithaca was Glaciers!................................................ 37
Rose h ill f arm and the Johnston h ouse .............. 38
f inger Lakes Museum Pushes f orward… Concept is
Now Reality ............................................................. 39
EDUCAtion
ithaca is… Arts and Education
The Community School of Music and Arts ....... 40
Promoting, Protecting and Preserving the
f inger Lakes, The f inger Lakes institute
f ocuses on the Environment ............................ 41
o dyssey of themind ........................................... 42
Jan Regan Photography..........................inside back
Geneva o n The Lake ..............................back Cover
The County Women’s Newspaper is not responsible for any editorial comment (other than its own),
typographical errors from advertisements submitted as camera ready or any reproductions of advertisements
submitted as camera ready.
if an advertisement does not meet our standards of acceptance, we may revise or cancel it at any time,
whether or not it has been already acknowledged and/or previously published. The advertiser assumes sole
responsibility for all statements contained in submitted copy and will protect and indemnify the Women’s
Newspaper, its owners, publishers, and employees, against any and all liability loss or expense arising out of
claims for libel, unfair trade names, patents, copyrights and propriety rights, and all violations of the right of
privacy or other violations resulting from the publication of this newspaper or its advertising copy.
The publisher shall be under no liability for failure, for any reason, to insert an advertisement. The publisher
shall not be liable by reason of error, omission and/or failure to insert any part of an advertisement. The
publisher will not be liable for delay or failure in performance in publication and/or distribution if all or any portion
of an issue is delayed or suspended for any reason. The publisher will exercise reasonable judgment in these
instances and will make adjustments for the advertiser where and when appropriate. The Women’s Newspaper
assumes no responsibility for unsolicited material or reproductions made by advertisers. This newspaper will be
published by the 15th of every other month.
CAREER OPPORTUNITY
Finger Lakes Woman is looking
for a motivated business to
business sales person to help us
grow in the Finger Lakes. Contact
Linda at [email protected]
FINGER
LAKES
WOMAN
MEDICAL
Osteoporosis Is Not Inevitable With Aging…
But Its Effects Are Debilitating
bY: DR. TiMoThY J. RYAN, LiFECARE MEDiCAL ASSoCiAtES, PC
DR. TiMoThY J. RYAN
Lifecare Medical
Associates, PC
www.lifecarefp.com
315-539-9229
osteoporosis, which literally means “porous” bone, is a
condition that causes bones to gradually weaken, leaving
them susceptible to fractures. The fact is, if you are a female,
the risk of fracture is considerable. According to the National
osteoporosis foundation: of the estimated 10 million
Americans with osteoporosis, about eight million or 80% are
women. Approximately one in two women over age 50 will break
a bone because of osteoporosis. A woman’s risk of breaking a
hip is equal to her combined risk of breast, uterine and ovarian
cancer.
Why is this? Two reasons stand out, according to the Foundation:
Women generally have smaller, thinner bones than men; and estrogen, a
hormone in women that protects bones, decreases sharply when women
reach menopause.
The cost of this disease in the United States is considerable. The
National Center for Biotechnology Information reports that the national
annual cost of osteoporosis and fractures in the U.S. elderly was $22
billion in 2008.
I see the debilitating effects of osteoporosis all the time … the loss of
comfort and independence for women. Frankly, helping and treating
Celebrating over 30 Years of Service to the Community
LIFECARE MEDICAL ASSOCIATES, PC is a health concept conceived by Timothy J.
Ryan, M.D. It is based on the philosophy that patients deserve convenient, comprehensive health
care provided by professionals who truly care about the people they are treating. As a result of
Dr. Ryan’s dedication and enthusiasm, many innovative ideas and dreams have become reality.
Based on his own family medicine practice, the center is structured to provide an extensive list
of services to the community. Behind all of this there stands a commitment to excellence. All of
our health providers are board certified and our supporting health personnel are fully certified
and licensed. All of the equipment is state of the art technology.
Most of all, LIFECARE is based upon you and your family, and the health care you deserve.
Whether it is occupational medicine or women’s health; whether it is a routine office visit or a life
threatening emergency; whether it be a simple blood test or sophisticated diagnostic testing; our
staff is dedicated to your best health.
Our team of physicians consists of board certified family practitioners and internists. Family
practitioners are trained to care for the entire family while internists focus on patients 16 and
older. Our physicians bring a diverse range of education and experience to LIFECARE, and
after 30 years of patient care in the Finger Lakes, they have developed an extensive network of
reliable specialty physicians for any referrals you may need.
LIFECARE is also fortunate to have both nurse practitioners and physician assistants on
our team. All these providers work closely with our physicians. They are available daily for your
routine care and last minute appointment needs.
FINGER
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WOMAN
patients in these types of situations is what keeps me
going. But fortunately, the story does not end here.
The disease is not inevitable with aging. Much more is
now known about preventing, detecting and treating
osteoporosis so make certain that you talk to your
physician about the health of your bones.
The time to start guarding against osteoporosis is in
your twenties by building weight bearing exercise, such
as aerobics, and walking and running into your lifestyle
and cutting out smoking and alcohol. Daily vitamin D
and calcium are important, too.
Around the age of 50, when women go through
menopause, is the time for increased concern about
osteoporosis. Bone density testing, or a DEXA scan, is
recommended for post menopausal women every two
years. The DEXA (Dual Energy X-ray Absorptiometry)
scan takes less than 10 minutes and uses a fraction of
the radiation needed for a chest x-ray. The DEXA
scan results in a T score, which measures how you
compare to young women of the same race. A T score
that is positive is great. A T score of -1 to -2.5 signifies
osteopenia, which is a condition of bone in which
decreased calcification, decreased density, or reduced
mass occurs. The treatment is calcium, vitamin D,
weight bearing exercise and careful watching.
A T score over -2.5 means you have osteoporosis.
The most common medicine used in treatment are
bisphosphonates which help reduce bone loss. The
medicine can be taken in pill form as well as IV and
injections. This is significant because some patients in
this age group have trouble swallowing. If your bones
do not respond to bisphosphonates, there are new
medications that actually help to build new bone.
Other issues that come into play at this stage of
osteoporosis are the cost of medicine measured against
other costs of living and the potential for a fracture in
an elderly woman that results in being unable to drive
or stay living at home. The loss of independence is a
terrible thing for women to endure.
That’s why I feel it is so important to make lifestyle
changes early in life that can help stave off osteoporosis.
Also critical is testing, and beginning treatment as soon
as possible if osteoporosis is present.
The real game is prevention of bone loss because
rebuilding it is so much more difficult.
MEDICAL
Lumbopelvic Pain and Pregnancy
bY: JAMES J. Mo DERA, P.T. AND DR. k ATh RYN SCiboNA , D.P.T.
“oh the joy of having a baby” is priceless,
however it can take two years to recover from
the stress and strain it puts on a woman’s
body. During pregnancy the additional weight
in the abdomen from the growing baby puts
pressure on spinal and pelvic structures. This
increased pressure paired with ligamentous
laxity can trigger low back pain, hip pain,
sacroiliac pain, sciatica and other lumbopelvic
issues.
Physical therapists have the skills necessary
to create an all-inclusive recovery program during
pregnancy and/or injury sustained during delivery.
Pain or limited function typically brings a patient
to a physical therapy office. Physical therapy is an
all natural approach to find a self healing solution
to your pain and dysfunction. A physical therapy
evaluation and program treating lumbopelvic issues
will include correcting: movement dysfunctions,
pelvic asymmetry, core weakness, and faulty
body mechanics. Using this information an
individualized treatment strategy is created.
A movement dysfunction in the sacroiliac
joint can be present and asymptomatic prior to
pregnancy. The ligamentous laxity caused by the
hormone relaxin and rapid abdominal weight gain
during pregnancy can shift the bony pelvis out of
alignment straining muscles, spraining ligaments,
tractioning nerves and aggravating lumbar disc
problems. During vaginal delivery the pubic bones
separate to allow safe passage for the baby through
the birth canal. In some cases the pubic bones
do not return to their anatomical position leading
to weakening of the pelvic floor musculature. If
not properly treated, this misalignment can cause
chronic low back and pelvic pain. Muscle energy
techniques are utilized by Physical Therapists to
direct the pelvis back into alignment through a
guided isometric contraction at a specific angle
and a specific effort. Once the proper alignment
is restored a muscle balancing exercise program is
prescribed to increase core strength and stability
while returning a patient back to normal daily
activities.
Attention to your core strength is critical in the
early stages of your exercise program. “Physical
Therapists are qualified to increase core stability
through exercises such as Pilates in a safe and
properly prescribed manner”, states James J.
Modera, P.T. Sometimes it is necessary to have
more specific training of the pelvic floor. “Physical
Therapists who have received specialist training in
Women’s Health and Pelvic Therapy will instruct
a core stability program for the pelvic floor using
the principles of the Kegel exercise and stability
training”, states Kathryn Scibona, D.P.T.
Even though a woman has gone through
the challenge of delivery there is still a small child
who needs mom’s care. The postures required
by childcare can cause back, neck, and leg pain
and symptoms. Using proper body mechanics
to perform these tasks reduces the risk of further
injury and creation of chronic pain. Physical
therapists may receive additional training in
ergonomics to teach patients strategies for all
childcare while protecting the potential hip, pelvic
or low back injury. For example, when picking up
your infant and/or car seat bend at the knees and
look up keeping your spine straight to avoid neck
and back strain. This is especially important when
lifting your child in and out of a car seat or crib.
Low back support, proper support under your child
and avoidance of excessive forward bending of
the head when breast feeding will save you from a
“pain in the neck,” as well as low back pain.
An exercise program post pregnancy is
necessary to regain your prior physical condition.
Exercise classes for the general public may be too
much at first. Once released to begin an exercise
program by your obstetrician, a stationary bike
with a comfortable seat may be a safe place to start.
A walking program should be implemented first
before returning to running. Running too soon
can make you susceptible to ligamentous strains in
the lumbopelvic region. A Physical Therapist will
LEf T: JAMES J. Mo DERA, P.T.
RiGh T: DR. k ATh RYN SCiboNA , D.P.T.
Taking Care Of Your Families
Physical Therapy Needs!
• Orthopedic Physical
Therapy
• Sports Care
• Spinal Care
• Ergonomics/Work
Injury Prevention
• Aquatic Physical
Therapy
• Cold Laser Treatment
• Woman’s Health
Hands on skills • state of tHe art equipment
Free Screening Available
Geneva
Penn Yan
OPEN:
283 W. North St. 7am - 7pm
207 1/2 Lake St.
315-789-0841 • 800-423-7226 • 315-536-4051
www.fingerlakespt.com
prescribe a program based upon your current
and prior level of activity taking into account
current medical conditions to help achieve
post pregnancy weight loss, muscle strength
improvements, and prevention and abolishment
of lumbopelvic pain.
In conclusion, your care plan should
entail education on exercise and hands on
treatment based on a thorough physical
examination by a qualified Physical Therapist
with experience working with women’s health
issues.
FINGER
LAKES
WOMAN
MEDICAL
Do I Really Need Another Pap Test?
bY: MARY GREiSS-Cou LT, Do, FACooG
The majority of women are familiar with the
annual routine of seeing the gynecologist or
other women’s healthcare provider for a yearly
well-woman exam and Pap test. During that
office visit, the provider discusses your current
health status, contraceptive choices, sexual
behaviors, preventative health screening
recommendations and immunizations and
then examines your breasts, abdomen and
pelvis. These components of the yearly visit
are vital to detecting many female health
concerns. however , the Pap test itself, though
often included in this annual visit, does not
always need to be part of the yearly exam.
The Pap test, also known as a Pap smear or
cervical cytology screening, is a screening tool
for cervical cancer. Cells from your cervix are
collected using a small broom or brush, usually
placed into a liquid medium, and then sent to
a lab where those cells are examined under
a microscope. These cells and consequently,
the results of your Pap test, may be normal or
abnormal. Abnormal results may include anything
from a few atypical cells through mild, moderate,
or severe dysplasia (microscopic changes in these
cells) or possibly cervical cancer. The goal in
having a Pap test, like with any screening tool, is
to detect early changes in the cells of the cervix
and treat them appropriately before those changes
progress towards a cancer diagnosis.
In recent years, Pap testing recommendations
have changed considerably thanks to a
better understanding of the virus that leads
to the majority of cervical cancers- human
papillomavirus (HPV). This virus is spread
predominantly through sexual contact. While
there are over 40 strains of HPV which can infect
the genitals, two of the high-risk strains of HPV
(HPV-16 and HPV-18) cause up to 75% of cervical
cancers. These high-risk strains of HPV do not
cause any overt symptoms and are usually easily
cleared by a healthy immune system over the
course of a couple of years. As with many viruses,
FINGER
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WOMAN
effective vaccination prior to exposure is the key
to preventing future infection. HPV vaccines are
now recommended for young women (and men)
between the ages of 11 and 26 in an effort to
decrease HPV- related illnesses and transmission of
the virus.
Over three years ago, Pap testing guidelines
were updated to reflect the knowledge we now
have of the HPV virus and the body’s natural
immune response to it. Routine Pap testing should
start at age 21 regardless of when sexual activity
begins. Sexually active girls younger than 21 years
of age should still be examined earlier if there is a
concern for other sexually-transmitted infections
but need not have the Pap test.
Between the ages of 21 and 29, Pap tests are
recommended every two years during the annual
well-woman visit. From age 30 onward, your
provider may offer you a combination of a Pap
test with co-testing for the high-risk strains of
HPV. If the cervical cells look normal and they
do not appear to be infected with the HPV virus,
you may not need a Pap test again for three years.
If a Pap test is ever found to be abnormal,
your healthcare provider will
discuss a plan for further testing
or treatment depending on the
specific results. If your Pap tests
and HPV typing are consistently
reassuring, Pap testing can
stop between the ages of 65-70
or after a hysterectomy with
complete removal of the cervix.
Some women are at much
higher risk for cervical cancer
and need to be screened more
frequently throughout their
entire lives with Pap tests. This
increased risk can be due to
factors that inhibit a healthy immune system
such as HIV infections or immune system
suppression from certain medications and
medical conditions. Women who were
exposed as a fetus to diethylstilbesterol (DES),
a medication used before 1971 to prevent
miscarriage and preterm labor, are at much
higher risk for developing cervical and vaginal
cancer in their lifetime and should be screened
at least once a year with a Pap test. Women
who have had a diagnosis of moderate or
severe cervical dysplasia should have annual
screening for cervical cancer for at least 20
years following successful treatment.
Please keep in mind that a Pap test is a
screening tool for cervical cancer only. It
does not tell your gynecologist anything about
your vagina, uterus, ovaries, breasts, or other
important aspects of your overall health.
While the Pap test may no longer need to
be performed each year during your wellwoman exam, you should still be seen by your
healthcare provider every year to develop the
screening intervals that are best for you and
to ensure that you do stay well in the year to
come.
MEDICAL
Your Sinuses...What They Do and How They Work
bY: DR. MARTA T bECkER
When you are talking to your friend or family
member about your stuffy nose, runny nose or
chronic post-nasal drip, you may find yourself
telling them that you have a “sinus problem.”
When non-doctors speak about these
common problems, they often use the term
“sinus” when they are really talking about their
nose. Talking about sinuses seems to be more
polite somehow than talking about noses.
Around my office, when we have to get down to
the nitty-gritty, we like to be a little more precise.
Your sinuses are actually air-filled pockets that
connect with your nose. When we breathe, air does
not flow through our sinuses, it flows through our
nose; the sinuses are like cul-de-sacs, dead-end
streets that branch off to the side.
Healthy sinus cavities are empty and sterile.
They keep themselves this way by cleaning up
constantly. The lining of a healthy sinus secretes
a thin, clear mucous, which is transported by tiny
hairs, or cilia, on the cell surfaces that sweep the
mucous, like tiny brooms, toward the door of the
sinus and finally out into the nose. This amazing
self-cleaning mechanism is called mucociliary
clearance. If only my house could clean itself
like this! When all is well, the thin mucous makes
it out the tiny doors of the sinuses just fine; the
sinuses stay spotlessly clean. Any bacteria that may
accidentally find their way into what seems like an
inviting sinus are instantly swept back out before
they can cause infection. Your nose and sinuses are
not just holes in your head. They are working hard
all the time to keep themselves clean and healthy.
h ow Problems Arise
Problems arise when the cleaning system breaks
down. Anything that causes irritation in your nose
can start the ball rolling in the wrong direction.
The most common inciting incident is the common
cold. The cold virus causes an immune response
and damages the lining of your nose and sinuses
so that the mucous becomes thick, the walls and
doors become swollen, and the cilia fail to beat
the mucous properly. The thick mucous backs up
in the sinuses, and bacteria can finally find a nice
place to live and breed. The subsequent infection
causes more swelling and damage to cilia, and a
vicious cycle gets started. Allergy and smoking also
cause these changes in the structure and function
of the nose and sinuses.
Promoting Sinus health
For starters, it helps to have a healthy nose. The
sinuses depend on the nose, since they drain into
it. All bacteria and allergens that get to the sinuses
have to go through the nose. Your nose can take
care of itself better if you keep it free from allergic
reaction by aggressively treating allergy disease—
year-round if necessary—and keeping the nose
cleared of irritants and bacteria (nasal irrigation
helps this). It is good to keep your nose moisturized
in the winter; you can use saline spray, humidifier,
nasal gel or ointment if necessary. It is also good
to keep the nose free of crusting and sores (talk to
your doctor or an ENT if you have this). In our
practice, we work to promote normal airflow,
which not only helps the sinuses to drain,
but feels good, too. When good hygiene and
medications fail to establish a normal flow
of air through the nose, a simple outpatient
procedure can be performed to create space
and flow within the nose.
When sinus infections do arise, treating
them is about more than killing bacteria—
it is also about promoting drainage and
mucociliary funtion. This is why, even in
people who are prone to sinus infections, a
well-managed cold or allergy season may
not always “go into a sinus infection” and
require antibiotics. It is why longterm antibiotics are sometimes
required to clear a sinus infection
that has become chronic: the bacteria have to
be suppressed long enough for the drainage
pathways to become normal again.
Promoting drainage is why we may use strong
decongestants along with antibiotics when we
are treating a sinus infection. It is also the basis
for functional endoscopic surgery, which ENT
doctors perform to promote healthy drainage
when it cannot be accomplished with medication
alone.
If you have trouble with your nose or sinuses,
talking with your doctor, an allergist, or an ENT
doctor can go a long way toward promoting your
quality of life.
FINGER
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WOMAN
MEDICAL
Do You Suffer from DRY EYES or BLURRED VISION?
bY: kAREN DACEY, M.D
Does your vision get intermittently blurred
during the day? Does it clear with a blink?
Do you ever find your eyes tearing “for no
reason”?
We, at McDonald Ophthalmology and
Associates, see many patients a week for symptoms
just like these.
These symptoms are often found in
patients with “dry eyes”. Dry eye syndrome
is a very common condition diagnosed in the
ophthalmologist’s office. The tear film on the
surface of the eyes is a complex mixture of protein,
water, lipid, and cellular components. While ‘dry
eyes’ is a good label for this condition, ‘ocular
surface disease’ may be more comprehensive.
The protein layer of the tear film is made by
tiny cells called goblet cells. These goblet cells are
found in the conjunctiva or “white part” of the
eye. The watery layer of the tear film is made by
accessory glands which secrete tears continuously.
The lipid layer of the tear film is secreted by oil
glands that are found within the eyelid margins.
A healthy tear film is made of all three
components: protein, water, and oil. A disruption
of any of these components can lead to ‘dry
eyes’. In response to sensing dryness on the ocular
surface, the main tear secreting gland goes into
overdrive producing excess tears to compensate.
This overproduction of tears is what patients often
notice.
When a patient presents to the ophthalmologist
complaining of intermittent blurred vision or
excessive tearing, the doctor will often pay very
close attention to the ocular surface.
The first things s/he will evaluate are the
eyelids and eyelashes. Many times, the physician
can see evidence of bacteria taking up residence
on someone’s eyelashes. This is no different than
bacteria living on someone’s skin except that we
can actually see the bacteria during the exam.
While the bacteria are not typically causing an
infection of the eye, they can cause inflammation
on the surface of the eyes. Inflammation disrupts
the tear film and can cause “dry eyes”. Our
recommendation in this situation is to place a
FINGER
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WOMAN
few drops of baby shampoo in a basin of warm
water and gently wash the eyelashes with a wet
washcloth.
The next step in evaluation may be to put
a drop of dye on the surface of a patient’s eye
and see how quickly tears evaporate. If tears
evaporate quickly, then the oily layer of the tear
film is insufficient. Think of an oil slick on the
ocean. The ocean waters will not evaporate if
there is a slick of oil on top. We don’t want tears
to evaporate quickly so a robust oil layers is also
important for a healthy tear film. We will often
recommend a warm compress on closed eyelids
for 10-15 minutes a day to soften up the oil in the
oil glands and let it secrete more easily on the tear
film.
The final component of the tear film that we
may measure in the office is the water layer. We
may numb the eyes and then put little strips of
paper under the lower eyelid. After 5 minutes, we
can measure how many tears are produced during
that time. An insufficient quantity of tears would
indicate that the watery layer of the tear film is
insufficient. Our recommendation for this is to use
supplemental artificial tears throughout the day.
Artificial tears come in many varieties. There
are those in a bottle and those in individual use
vials. My first recommendation is to AVOID tears
that are labeled with “get the red out”. These
drops are fine to use once in a while but should
not be used more than 2 days in a row. Artificial
tears in a bottle will often have a preservative in
them. These are fine to use 4 times per day or less.
If you find that you use tears more often, I would
recommend using preservative free (individual use
vial) artificial tears.
Tears also come in different viscosities. The
thicker the drop, the longer it lasts (and usually the
more blurry your vision is immediately after use).
Thick drops are great to use at bedtime. Thinner
drops may be more appropriate for daytime use.
Other environmental factors to help with
dry eyes are to limit the use of ceiling fans while
sleeping as well as limit heat or air conditioning
blowing toward your face while in the car.
Maintaining proper oral hydration will help
keep eyes moist as well.
If these interventions help to control ‘ocular
surface disease’ to a point but not completely,
there are additional treatment options available
with the help of an ophthalmologist.
MEDICAL
Mommy Makeover
Common Plastic Surgeries After Pregnancies
bY: DR. viRGiL v. WiLLARD, ii
The “Mommy Makeover” is a term that has
been coined to describe the surgeries woman
have requested after they have delivered the
last baby. our children, God help us we love
them, but the changes pregnancy causes
are not always kind. Let’s go over these
procedures.
First the breasts. Different moms have different
changes. Usually, after the breast milk stops
being produced, some of the firm breast tissue
will wilt away. This leaves the breast smaller and
now has some drupe that was not there before.
Sometimes the breast will stay larger than before
the pregnancy. If stretch marks have come, I’m
sorry to say we don’t have anything to reverse
them. Some lasers can make them smaller if you
treat them while they are red. Do not suntan them
while they are red or they will stay dark instead of
fading to white. If you have lost some volume, a
breast augmentation will help restore that volume.
If droopiness has become the problem, then a
mastopexy (breast lift) is the right operation. I have
been in practice for 25 years now, and of all the
procedures we will talk about today, the number
of mastopexies has increased the most! Like the
rest of the procedures here, the final result makes
for very happy patients. The last change is the
breast may become and stay larger. The resultant
neck, back, and shoulder pain, often makes breast
reductions an insurance reimbursable procedure
when the others here are not. Breast reductions
give you a lift too. This is another wonderful
operation.
Secondly, fat pockets seem to occur and stay
after pregnancies. These are typically amenable
to liposuction. These areas can be under the chin,
the arms, the abdomen, the hips, the thighs, and
the knees. Liposuction is a great operation. As long
has the skin has enough elasticity to contract and
hold a smaller volume, it works great.
Thirdly, let’s talk about that abdomen. If the
skin and muscles have not stretched too far, then
liposuction will be sufficient. If your muscles
are stretched apart, and/or the skin is just too
excessive, then an abdominoplasty (tummy tuck)
is what you need. This surgery pulls your muscles
back together. It also removes lower abdominal
skin and the fat beneath it. The incision winds
up low in the bikini line. This is an awesome
operation. It is also the biggest one we are talking
about today. But, if you need it, you need it. If
you try a shortcut like just doing liposuction when
there is too much skin, you will wind up with ugly,
wrinkly skin. Most patients are uncomfortable
driving the first two weeks, and most patients
return to computer type work in three weeks.
Some can sooner, some it takes longer. A lot of
patients worry about the pain too. We have a pain
pump that is a ball filled with numbing medicine
that drips right into the wound. We also have some
new numbing medicine that lasts for three days!
Incredible. The worst of the pain is over in several
days, so this gets you past the worst of it. Do not
let pain keep you from having this operation. We
have it covered!
Lastly, let’s talk about the face. I don’t know
if it’s part of the ageing process, or maybe
it’s those sleepless nights with a new baby,
but changes in the face after a pregnancy
are not uncommon at all. It’s unlikely this
age group is going to need a facelift, but the
skin of the face can lose elasticity. To help with
this, a skin tightening laser procedure like the YAG,
or ultrasound treatments with Ultherapy® create
nice changes. The “mask of pregnancy,” the dark
discoloration of the cheek happens sometimes.
This will very successfully be treated with either a
laser or one of the chemical peels. Once is a while,
excess skin becomes a cosmetic problem of the
upper or lower eyelids. For this, a blepharoplasty
(eyelid lifts) is a wonderful operation to get rid of
that skin.
Most patients having a “mommy makeover”
have more than one procedure. We very
commonly do a breast and an abdominal
procedure at the same time. It saves the patient
money and requires just one recovery instead
of two or more. And let’s face it; there may
be young children at home. Let’s try and keep
Mom “out of commission” as little as possible!
Virgil V. Willard, II, MD
is board certified by the
American Board of
Plastic Surgery
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HEALTH & WELLNESS
Yoga Can Save Your Life
bY: MARGARET NEWLAND, M.S., R.Y.T., StUDio REnEW YoGA
Studio Renew Yoga
studiorenewyoga.com
315-719-7009
mnewland@
studiorenewyoga.com
“Yoga saved my life”, declared Sheila, a 62 year old grandmother who had been
experiencing anxiety attacks. “i felt as though i was losing my sanity and was willing
to try anything to feel like myself again.” Sheila is part of the sandwich generation…
Those caring for elderly parents while trying to support adult children. Caring for her
ailing mother while filling in as a babysitter for her granddaughter, Sheila felt torn with the pressures and rising anxiety. The result? Debilitating
anxiety attacks, which left her exhausted, but still with the time requirements and demands.
In the practice of yoga, Sheila found a sense of inner calm. “In my very first session, I felt a sense of release and in the following sessions, found myself able to
relax and let go of worrisome thoughts.” Within 2 months, her attacks had subsided. In addition, Sheila also discovered the many physical benefits of yoga… The
benefits that many experience for the first time through yoga… Such as greater flexibility, increased strength, and improved balance. Like many adults her age,
she had embraced a physically active lifestyle playing tennis 2-3 days a week and lifting weights at the gym, but none of these activities provided her with the same
sense of overall well-being that she found in yoga.
Baby boomers are not the only ones to benefit from a regular yoga practice. Yoga, like many Eastern practices, is based on the idea of energy flowing through
the body. When energy is flowing in the right way, there is “ease” in life, when flowing in the wrong way there is “dis-ease”. Energy known as prana (often
translated as breath), moves throughout the body to bring health to all areas. If muscle tension or tightness occurs, prana does not flow there and ailments will
follow. Yoga asanas or poses bring alignment to the body and yogic breathing or pranayama brings calm to the mind. This combination of strength in body and
relaxation in mind creates the ideal conditions for prana to flow. Yoga may be a 2000 year old practice, but its lessons most certainly apply to today’s stresses.
You too will gain the new-found energy and power, allowing prana to flow throughout you. We welcome you to experience a life-inspiring yoga practice with us.
Start today.
What Do You Know About Acupuncture?
bY: SARAh MANTELL, AcuHealth oF tHE FinGER LAKES
Though acupuncture has been practiced for thousands of years in multiple countries
around the globe, there are still many misconceptions and basic questions that arise
when this ancient healing art is mentioned in conversation.
AcuHealth of the
Finger Lakes
fingerlakesacu.com
315-719-7072
flacupuncture@
gmail.com
What is Acupuncture? Acupuncture refers to the traditional Chinese medical practice that
uses hair-thin, sterile needles gently inserted into specific points on the body in order to restore and maintain proper health. For centuries Traditional Chinese
Medicine (TCM) has acknowledged that there is a vital life force that flows through all things called Qi (pronounced “chee”). In the west it is often referred
to as “energy”. This energy (Qi) flows through 14 primary pathways, or channels, that traverse the skin’s surface and are named according to the internal
organ with which they connect. TCM focuses on correcting energetic imbalances by encouraging an even flow of Qi, which stimulates the body’s natural
ability to heal itself. In Western Medicine, there are numerous theories about how acupuncture works, including release of endorphins, regulates pain through
neurotransmitters in the brain, influences autonomic nervous system regulating the “fight” or “flight” response to stress, and stimulates circulation.
What Can i Expect During My Treatment With Sarah? Each treatment is tailored to meet the specific needs of the individual patient. Your
initial visit will include a health history intake and a discussion about the chief complaint. This is followed by pulse palpation and tongue examination to gather
further information about your health constitution. Anywhere from 4-12 needles will be inserted into specific points throughout the body. You may be treated
either laying down or seated depending on your comfort level. Insertion of the needles is typically painless. Some may feel a light tap when the needle enters
the skin. Once inserted, the needles range from no sensation at all to a feeling to warmth, heaviness or pressure. The needles will then remain in those points
for 15-30 minutes. The benefits of treatment are cumulative, however, most patients find some degree of relief following the first visit.
Does it Really Work? This is perhaps my favorite question. In a world of ever changing trends in healthcare, from fad diets and the revolving array of
pharmaceuticals to the evolution of surgical procedures and medical technology, when something doesn’t work for us we quickly move on to the next best thing.
Acupuncture and its modalities have been in practice for centuries, if it didn’t work would it have survived the test of time?
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HEALTH & WELLNESS
U.S. Obesity Issues
bY: ERiN kLiNE
overweight and obesity for both adults and
children has been on the rise during the last
20 years in the u.S., according to the Centers
for Disease Control and Prevention. being
overweight or obese generally comes with
several health consequences. overweight and
obese individuals have a higher prevalence
of type 2 diabetes, high blood pressure, high
cholesterol and cancer. if you are overweight
or obese, you should be taking steps to
reduce your body weight to live a healthier life.
Weight Loss Amount
Many individuals prefer to lose weight quickly
and will take extreme measures to do so. Healthy
weight loss occurs slowly and is easier to maintain.
A healthy weight loss amount per week is 1 to 2
lbs. Your initial weight loss goal should be to lose
10 percent of your body weight over a six-month
period if you are overweight or obese. Because 1
lb. is equal to 3,500 calories, you need to restrict
500 calories per day from your diet to lose 1 lb. per
week. If you want to lose 2 lbs per week, you would
need to eliminate 1,000 calories per day from your
diet. You can ease the dietary restriction by also
incorporating physical activity.
Eating Plan
The basis of weight loss is a low-calorie diet to
restrict 500 to 1,000 calories per day to achieve a
1 to 2 lb. weekly weight loss goal. Thirty percent
or less of your total calories should come from fat.
Minimize saturated fat intake to 8 to 10 percent of
your calories. Consume up to 15 and 10 percent
of mono- and polyunsaturated fats, respectively.
Fifty-five percent or more of your calories should
come from carbohydrate foods. While following a
low calorie diet, make sure to keep it well-balanced
and include foods from all food groups. Include
fruits and vegetables as they are low in calories
but provide you with several nutrients that your
body needs. Fruits and vegetables also contain
fiber which can help you to feel full quicker. Eat
whole grain breads, crackers and pasta. Choose
lean cuts of meat or poultry. When preparing
meats, make sure to eliminate any fat or skin before
cooking. Do not eat processed meats including
bacon or hot dogs. Choose low-fat cheese, yogurt
and milk. Drink calorie-free beverages such as
water, diet soda or tea. Avoiding regular sodas and
other sweetened beverages can save you a lot of
extra calories! As I had mentioned in a previous
article, alcohol contains seven calories per gram
and should probably be avoided on a weight loss
program. If you are craving something sweet, eat
fruit for dessert instead of cookies, cakes or pies.
Finally, remember to always watch those portions!
What About Protein?
There are two types: complete or incomplete. A
protein source is considered complete if it provides
all of the essential amino acids; incomplete
proteins need to be paired with each other to add
up to a complete protein. Daily protein needs can
differ between age groups and your protein needs
change throughout your lifespan. If you are a
normal, healthy adult ages 19 and older, you need
at least 0.8 grams of protein per kilogram of your
body weight. Protein requirements are increased
during periods of trauma and disease. Athletes also
require more protein daily. If you are an endurance
athlete you will need anywhere from 1.2 to 2.0 g
of protein per kilogram of body weight depending
on your training. Strength training athletes require
1.2 to 1.7 g of protein per kilogram body weight.
Research has shown that increasing protein in
your diet may result in less hunger. Combined
with exercise, increasing protein in your diet may
aid in weight loss. Protein also helps to maintain
your lean muscle mass, which can then help you
to burn more fat. When increasing the percentage
of calories from protein in your diet, you should
slightly reduce the percentage of calories from
carbohydrates.
Sources of Protein
Plant foods that contain higher amounts of
protein include beans, peas, lentils, soy products,
nuts, nut butters and certain seeds, like sunflower
and quinoa. One cup of dry beans has 16 g of
protein; one cup of cooked quinoa provides almost
nine grams. One serving of peanut butter provides
7 g. Foods from the grain group, including breads,
pastas, oatmeal and rice, provide lower amounts
of protein. Meats, including beef, chicken, turkey
and pork, are good sources of complete proteins.
A 3 ounce piece of meat has approximately 21
g. Dairy products, such as milk, yogurt, eggs and
cheese, contain protein as well. One cup of milk
has approximately 8 g, while 8 oz of yogurt has
11 g.
Physical Activity
Being physically active is an important
component of weight loss. Not only does it help
to lose weight but it can also decrease your risk
of chronic diseases including cardiovascular
disease and diabetes. If you are not active, speak
with your doctor before beginning an exercise
regimen. Begin slowly and gradually increase the
duration and intensity of your workouts. Aim
for 30 to 45 minutes of moderate activity at least
three days per week. Being physically active will
help you maintain your lean muscle mass and
also reduce your risk of diseases associated with
overweight and obesity.
References
“Nutrition Therapy and Pathophysiology”; Marcia
Nelms, Kathryn Sucher, Sara Long; 2007
Centers for Disease Control and Prevention:
Healthy Weight: Losing Weight [http://www.cdc.gov/
healthyweight/losing_weight/index.html]
National Heart, Lung and Blood Institute: Aim for a
Healthy Weight [http://www.nhlbi.nih.gov/health/public/
heart/obesity/aim_hwt.pdf]
Centers for Disease Control and Prevention: Nutrition
for Everyone: Protein. [http://www.cdc.gov/nutrition/
everyone/basics/protein.html]
Medline Plus: Protein in diet. [http://www.nlm.nih.gov/
medlineplus/ency/article/002467.htm]
American Dietetic Association: Eat Right for
Endurance. [http://www.eatright.org/Public/content.
aspx?id=7085]
American Dietetic Association: Eat Right for Resistance
Training. [http://www.eatright.org/Public/content.
aspx?id=7086]
Centers for Disease Control and Prevention: Overweight
and Obesity: U.S. Obesity Trends. [http://www.cdc.gov/
obesity/data/trends.html]
Centers for Disease Control and Prevention: Overweight
and Obesity: Causes and Prevention. [http://www.cdc.gov/
obesity/causes/index.html]
Centers for Disease Control and Prevention: Physical
Activity for a Healthy Weight. [http://www.cdc.gov/
healthyweight/physical_activity/index.html]
FINGER
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WOMAN
DENTAL
Tooth Whitening – A Popular Esthetic Dental Treatment
bY: ChRiSTiNA LAWRENCE DMD
over the past two decades, tooth whitening
or bleaching has become one of the most
popular esthetic dental treatments and a
common discussion between a dental patient
and his/her dental team. Most people want
to know how to make their teeth whiter.
Television commercials for dental products
commonly mention whitening or the products
ability to lighten the shade of the user’s teeth.
Tooth whitening is not permanent because we
continue to use our teeth but the results can
last months or years. in our society whiter
teeth are here to stay.
For the most part the shading of teeth is
determined by genetics and the use of our oral
cavity. Discolored teeth can appear darker because
of the intrinsic (inside) composition of the teeth or
the extrinsic (outside) staining of the teeth. Teeth
are comprised of hydroxyapatite crystals (enamel)
surrounding a dentin layer. These layers usually
have varying shades of color and varying degrees
of translucency which comprises the overall color
of the tooth. The result of the whitening is usually
dependent upon the source of the discoloration.
The most common causes for intrinsic
discoloration are heredity and medications. Some
people are born with a darker dentin layer or
enamel layer to the teeth. This is very difficult
to lighten with traditional whitening techniques
and may require restorative interventions to cover
the discolored teeth to improve the color. The
restorative interventions can include veneers
or crowns. Some medications can alter the
composition of the developing teeth and create
overall discoloration or bands of discoloration.
These “stains” do not always respond to
whitening techniques and may require aggressive
whitening techniques or restorative interventions.
Other sources of intrinsic discoloration can
include discoloration from disease (dental
cavities), restorative materials, such as amalgam
or silver fillings or endodontic or root canal
FINGER
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WOMAN
therapy. Discoloration from these sources needs
to be evaluated by a dentist to determine the
best method of improving the shade of these
teeth. Either whitening techniques or restorative
techniques or the combination of both can
improve the appearance of these teeth.
Since both the enamel and dentin layers of
teeth layers are porous the tooth can absorb stain
from the food we eat or what we drink or social
habits such as tobacco use. The porosity of the
teeth and the abundant daily use of our oral cavity
accounts for the extrinsic staining. The extrinsic
stains respond well to most whitening techniques.
Tooth whitening has evolved into
three categories of delivery systems:
1) Dentist prescribed and dispensed
products
2) Dentist applied products (in
office bleaching)
3) Consumer purchased (over the
counter) products
A dental examination should be performed
prior to beginning any whitening technique.
Some discolorations may be the result of disease
or condition that requires more extensive dental
treatment and will not respond to any whitening
technique. The examination will help to identify
and record the presence and locations of existing
tooth restorations. This step is important to the
outcome of whitening because restorations do not
change color. Expectations may be unrealistic
unless cosmetic issues with existing restorations
are addressed. In addition to the examination,
the consultation with a dental professional allows
the professional to recommend the appropriate
material and delivery system and discuss the
potential consequences of tooth whitening. The
unsupervised use of over the counter products
raises concerns about the possible masking of
undiagnosed or underlying disease.
Tooth whitening is a relatively safe procedure
if used properly. Concerns regarding the safety of
bleaching treatments and products were heightened
since the introduction of at home bleaching
products. According to the American Dental
Association’s report by the Council on Scientific
Affairs (September 2009) on Tooth Whitening/
Bleaching “data accumulated over the last 20 years,
including some long-term clinical study follow up,
indicate no significant, long-term oral or systemic
health risks associated with professional at-home
tooth bleaching material.” The most common
consequences are tooth sensitivity and gum
irritation. Sensitivity is generally related to the
concentration of the whitening material and the
time it is in contact with the teeth. Gum irritation
is related to the contact of the whitening material
with the tissue surrounding the teeth or the
mucosal tissue lining the oral cavity. Professionally
performed or supervised bleaching reduces
the risk of patients selecting and using inferior
products, inappropriate application procedures,
product abuse and /or the effects of undiagnosed
or underlying disease. Unsupervised use of over
the counter products can result in tooth or tissue
damage.
Tooth bleaching is one of the most conservative
and cost effective dental treatment to improve
or enhance a person’s smile. However tooth
bleaching is not risk-free. Tooth bleaching is best
performed under professional supervision and
following a dental examination and diagnosis.
Your mouth is important to your overall health.
It is also the most useful part of your body: it is
used to eat, it is used to speak and it is used to
breathe. You have a lifelong need for ideal dental
health. We are passionate about your health and
take pride in providing only the best care. To gain
further understanding of these important dental
techniques, please visit
cmlawrencedmd.com
DENTAL
Parents Need to Know How to Respond to Dental Trauma
bY: DEANNA DuDENboSTEL DMD
Children at any age can have injuries to their
teeth from falling, riding bicycle, playing sports
and other activities. Parents know the basic
first aid if their child falls and scrapes their
knees. Do parents or any other adult know
how to handle dental trauma?
Avulsion is when the tooth has come out of the
mouth. If the parent can find the tooth then bring
it along with them to the dentist. If the parent
cannot find the tooth, your dentist will take an
x-ray to make sure the tooth completely fell out of
the mouth.
Trauma to b aby Teeth
If your child has fallen and injury
their tooth here is a few steps to
follow:
When a child has injured their primary (baby)
teeth, parents or an adult should contact the
pediatric dentist as soon as possible, especially
when a tooth has been moved from its normal
position in the mouth. The type of dental trauma
and what caused the accident will indicate if the
child may need a tetanus booster, especially in
the case where the child has not completed their
immunization. Antibiotics usually are not needed
unless there is tissue damage to the lips, cheek,
and gums from the dental trauma. Once you have
contacted your dentist they can direct you to the
next step and tell you if they wish to see you in
the office. It is important to contact your pediatric
dentist so your child receives the care needed to
treat the dental trauma.
Types of Dental Trauma
There are many types of dental trauma but
the most common are Luxation, Concussion,
Subluxation and Avulsion. Luxation is the
displacement of the teeth in the alveolar bone.
In other terms, it means that the tooth is pushed
forward (in front of the other teeth) or backwards
(behind the other teeth). This is very common form
of injury to primary teeth in kid’s ages up to two
years old.
Concussion and Subluxation means that the
tooth is loose but still in its normal place in the
mouth. Parent will see bleeding around the gums
and the tooth hurts when you touch it. Intrusive
Luxation is when the tooth has been pushed
up into the gums. With primary teeth normally
this tooth will come back down to its normal
position. Sometimes this will take a while for the
tooth to begin the movement down to its normal
placement. Your pediatric dentist will monitor the
eruption pattern of the tooth.
1) Remain calm
2) Gently look at the area and see if
there is any damage to the tooth.
Take a wet towel and dap the
area clean.
3) Call your pediatric dentist and
describe the accident – the
dentist may want to see you in
the office
4) Positive reassurance to your
child
5) Place an ice bag on the area if
there is swelling
The dentist will want to know the events
that led up to the incident. This will help the
dentist to assess the type of trauma and treat it
accordingly. It is very important to describe the
event and the present condition of the tooth.
Writing it down prior to calling the dentist will
help with remembering and will bring a sense
of calmness to the parent while describing the
condition. Most treatments are conservative…
This would include an x-ray, soft diet, liquids
and information to watch for in the future
with the tooth that was injured. Some teeth
may turn different shades of gray. If the tooth
becomes black and bubble appears on the gum
(abscess) this will indicate that the nerve of the
tooth has died and you need to see your dentist.
Some teeth will remain grayish color until it
is time for the tooth to exfoliate. If you as a
parent are concerned about the grayish color
of the tooth, please bring this attention to your
dentist, treatments can be discussed along with
expectations of the health of the tooth. If the
primary tooth comes completely out of the
mouth (avulsion) then there is no treatment.
Primary teeth cannot be reimplanted.
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FUN, EASY Branding (an interview)
bY: ChRiS CooLEY , CMCREAtivE DESiGn
Chris Cooley is owner and creative conductor behind CMCreative Design, a
personal visual branding firm in Rochester, New York. Chris has developed a
fREE seven-step process called the b.E.S.T . (branding. Education. System.
Training.) program, which teaches the ins and outs of personal visual
branding. for more info visit www.cmcbestprogram.com
Deb Cleveland was the top producer at a premium promotional company
that she turned into a $1.8 million business within five years. Soon after that
she realized investing in real estate would assure her long-term financial
objectives. To Deb, real estate was a medium of artistic expression where
The Queen of Investment Real Estate has been able to flourish. More info:
www.inspiredbydebcleveland.com
Hi, Deb. How are you?
This is the best time of my life.
I’d like to give our readers a little bit of your background. You created
two multimillion dollar companies. Can you please describe them and
give a little bit of their/your history?
Information about my current and past businesses are in my bio, but the topic I am
asked about the most is what fueled my success. In the very beginning it was fear,
and as I matured it became about creating beauty and feeling good about making
a difference. My clients always loved working with me because I am a quick out-ofthe-box thinker who cares. I would come up with marketing items and ideas that
they were proud to put their brand on and would have a lasting impression on their
clients.
So, with a premium promotional company such as yours, you must
have worked with a lot of designers. Can you tell me what type of brand
developers and graphic designers you’ve worked with in the past and
what some of the pros and cons were?
Yes, Chris, I have worked with a range of corporate brand and marketing companies
as well as the do-it-yourselfers. The big marketers played it safe, wanting mostly to
keep things status quo, while the start-ups didn’t know what they wanted or needed,
so they relied on me to help them pick out fonts, colors, slogans, copy, et cetera.
I’m curious what you think about my philosophies and process
compared to your other experiences.
What I know after working with over a thousand businesses over the years is that
those businesses would have done anything to have found what your business offers.
Instead, what they were finding were very expensive branding/logo companies and,
if they did find one that fit their budget, they weren’t allowed to give much input.
Even if they could give their input, it was rarely considered.
Based on the time we’ve spent working together, how would you define
a personal visual brand and what have I helped you realize about
abou the
process of creating/maintaining one?
Chris, you were willing to let me bring all of my creative ideas to you, no matter
how ridiculous the ideas might have seemed to start. I remember
bringing in paint chip samples, wallpaper books,
crayon drawings, fabrics, photos, fonts I had
researched, several “crown” ideas—all in a box
that we spread out on your conference room table.
a
With your artistic wizardry, you pulled together
You
few designs that encompassed all of the elements.
the
also wanted to know about my business and about
FINGER
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WOMAN
clients I was serving, which added to the outcome. The process was
fun and exciting, to say the least. We are still having fun, like my latest
idea about creating a character of “the goose that laid the golden
egg.” Now that we have my branding set, you’ve developed this theme
with fun drawings to expand my company’s ideas!
OK, since we do work so well together, let’s try this
question: When we sit down to have a conversation, it
always turns into a creative brainstorming session. Why
do you think that is?
Chris, not many people can take an idea and expand upon it like you
do. I have had a lot of practice being in a similar business for over 20
years, so I am used to being the one who does what you do for me.
You created a nickname for me, The Design Genius of the
World. Although it sounds a bit extreme, where did the
name come from?
Chris, you are a design genius. (See the definition below.) I have
watched you grow and evolve into one of the most original and
genuine designers I have ever met.(genius(jnys) n. pl. genius·es a.
Extraordinary intellectual and creative power.)
Alrighty, Deb. I create unique brands for people that really
represent them in a visual way, and I am just starting to
promote this expertise. You’ve been doing something
important and special for a while now. What is it?
I figured out what most people who got into real estate investing
didn’t realize. It is a BUSINESS! I was going to retire after I sold my
primary business, so I liquidated my portfolio. I took a few years off
to rest and reflect on my life. During that time, I was divinely directed
to guide business people who wanted to invest their hard-earned
money so that they would have the financial freedom that they, too,
dreamed of. I am just starting to work with clients who are serious
about building long-term wealth with real estate. I have also created a
program that is my flagship program called Knowing Your GPS. This
process is what I used for years to build two very successful businesses.
I’ve created my first release specifically for real estate investors,
although this process can be used for any area of your life where you
need change, clarity and direction.
Well, I couldn’t have reached this point without your
guidance and support. Now, because of your influence,
my B.E.S.T. program is at the brink of exposing industry
secrets to the masses and on the verge of ascending to
the highest pinnacle. Do you feel somewhat responsible?
Chris, you make me proud. I believe in you. You did what it takes to
be successful, dare I say a Purple Cow!
Until next time...
To try the B.E.S.T. Program visit
www.cmcbestprogram.com
Let SPLASH Tell Your Story in the Finger Lakes
bY: Phi L bECkLEY , SPLASH
The finger Lakes region is an exciting place
to be in 2013. And SPLASh is here to spread
the word.
SPLASH is a Geneva-based public relations and
marketing firm now celebrating its fifth year of
telling the good stories of the Finger Lakes . Phil
Beckley and Charlie Wilson, SPLASH’s principals
and co-founders, have put their more than 70 years
of media experience to work promoting the region
and its many positive developments – and they look
forward to publicizing others in the Finger Lakes.
Wineries, stores, schools, companies, service
organizations and individuals – all these and more
have taken advantage of SPLASH’s storytelling
and contacts to promote and publicize their
operations. Press releases, newsletters, marketing
brochures media relations and naming of
products are just some of the services that
SPLASH offers.
Beckley said SPLASH initially focused on
helping wineries in the Finger Lakes get their
stories out. This segment of the economy remains
extremely important as the industry has now grown
to more than 100 wineries along Canandaigua,
Cayuga, Keuka and Seneca lakes..
“The Finger Lakes wine industry is an exciting
place to be and there are many small wineries
doing great things, but they often lack the time
and staff to tell their story,” Beckley said. “That’s
where we come in.” SPLASH currently has active
engagements with wineries on Seneca and Keuka
lakes.
SPLASH’s business also has grown since the
company started in December 2007. “We work
with all types of businesses, individuals and
organizations – a wide variety of clients benefit
from our services,” Wilson said.
Amy Hoffman is the co-founder of Rooster Hill
Vineyards near Penn Yan. SPLASH has handled
promotion and marketing for the Keuka Lake
winery for several years.
Hoffman said: “We are delighted with the
results that the SPLASH team has generated
for Rooster Hill Vineyards. They are creative,
responsive, and a joy to work with.
“The turnaround on press announcements is
fast and allows us to share our good news quickly
with hundreds of news outlets. This allows Rooster
Hill to maintain a frequent and consistent message
in the marketplace.”
To learn more about what SPLASH can do for
your group or company, contact Beckley or Wilson.
Beckley spent more than 35 years
at the Finger Lakes Times in
Geneva and is a former publisher
of the newspaper. He was
Geneva’s Citizen of the Year in
2006. Wilson spent 33 years as a
writer and editor at the Democrat
and Chronicle in Rochester,
including seven years as editor
of the newspaper’s Our Towns
sections.
Beckley can be reached by
phone at (315) 719-1732 or email
pbeckley@splashthefingerlakes.
com. Wilson can be reached by
phone at (315) 945-3756 or email
[email protected].
FINGER
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WOMAN
Take Care When Planning For Website Development
bY: ANGELA DAviS, FinGERLAKES1.CoM, inC.
Does your website tell the world the real story ? it’s a lot like riding
a bicycle... once you know how , you never forget. Actually, its
nothing at all like riding a bicycle. The reality is once you know how, the
technology has already changed five times or more, and it can be baffling
if you’re not careful.So how are you going to get the website you’ve
always wanted?
Perhaps you have a friend or relative who is willing to help you out
for really cheap. While this seems great, what will you do when your
acquaintance moves away, or takes another full-time job, or stops learning
about the latest web development standards and technologies. You don’t
want to be stuck in a situation where you can’t get your own website
updated.
Perhaps you found an online suite of services and you can print your
own business cards and get a website for no extra charge. Like most
things in life, you get what you pay for. It may be cheap, but in the end
you are stuck with a template based website that does nothing to make
your business stand out or encourage new business. And when you have
a question or seek advice, you’ll get a different person on the phone every
time you call whose sole intent is to up-sell you on another one of their
products.
You’ve grown your business from the ground up, investing blood,
sweat, tears, and every other resource. You have a great business. Your
website needs to represent that and convey the quality of your business to
your online visitors!
Consumers expect your website to be great, it’s 2013! No longer can a
business get away with an unprofessional, outdated website..
The larger part of our web design business comes from correcting
sites that have gone horribly wrong. We’ve seen a lot in almost 15
years of service in this industry. In hopes of
preventing your dream website from becoming
a nightmare, we present these following tips that
are key to any successful web presence.
1. Domain name registration - Do this
correctly! You need to register the domain,
as well as manage the future renewals.
Domain name management is a service we
provide as a reputable company. Do NOT
trust ‘a friend’ to take care of it for you.
2. A good website is never done - It evolves. On
average it takes about 3 months to launch
a new website, but minor revisions and
improvements will be required on a regular
basis into the future.
FINGER
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WOMAN
3. Be your own publisher - In the digital age everything can be
“newsworthy” for the small business. Be able to write a press release
or bio. Writing an article or blog will help establish you as the
expert and give you credibility. This is also a great way to add fresh
content to your website while marketing your business in other offline
mediums on the cheap.
4. Build it on a solid foundation - A quality design not only looks nice,
but is built to be search engine friendly. Search engines are built with
complex, ever evolving algorithms that will index your site based on
how well it can access the content on your site among many other
factors.
5. Keep it current - No one wants to do business with someone whose
homepage boasts a sale all weekend for Valentine’s Day when they
are looking for a Mother’s Day gift in late April. Plan ahead, and
create a space to post the most up to date news and information.
6. Have a plan - Anticipate what you believe your customers will expect
from your website and go from there. Will they expect to be able to
order your product or service on the website? Will they expect to find
daily specials on your restaurant website?
7. Who are your customers? - It is also important that you identify who
your target customers are and how they will connect with you. Will
most of your potential or existing customers visit your site from their
office computer? Maybe they are on a tablet on their couch at home.
Perhaps they are on a smartphone in their car?
8. Take a close look at yourself - Be prepared to develop written content
that will fill your site pages and be ready to secure photos and address
your company logo. In many cases, preparing to develop a website
forces a business to look at themselves in a way they rarely do.
Writing copy describing your business is a difficult task. Be ready to
become engaged in the process.
Proceed with caution, create a plan,
and set aside time to work on producing
content for your site prior to launch and
going forward once your site is live.
In the end, you should be extremely
proud of your website. Take care and
you can get there.
(FingerLakes1.com has
been doing incredible things
online since 1999. Call us
at 315-712-0104 or email
[email protected]
with your questions or for
more information)
LEGAL
The Legal Issues of Internships
bY: EDWARD J. EASTERLY, ESquiRE
What do Monica Lewinsky, harper ’s bazaar,
and the movie “b lack Swan” have in common?
if you guessed all three conjure images of
internship Programs rife with problems, you
would be correct.
Business internships present a multitude of
issues for employers. Unlike Ms. Lewinsky’s issues,
those executed by Harper’s Bazaar (“Harper’s”)
and Fox Searchlight Pictures, Inc. (“Fox”)(the
production company for Black Swan) have not
yet resulted in an attempted impeachment of the
sitting President or the publicity that it captured.
Harper’s and Fox’s issues are significant, however,
because they arise from separate class action
lawsuits brought by former interns.
In both lawsuits, the interns allege that the
companies violated federal and state labor laws
by using unpaid interns to perform menial
tasks that should have been performed by paid
employees. Under the Fair Labor Standards Act
(FLSA), employers are required to provide eligible
employees with at least the federally-mandated
minimum wage. Under the FLSA, an “employee”
is an individual employed by an employer.
This somewhat circular definition is not overly
instructive in defining an employment relationship.
Nevertheless, if an intern is considered an
employee by the FLSA, he or she is afforded
all of the statutory protections, but if not, the
requirements of the FLSA do not apply.
In an effort to clarify the issue of “employment”
in the area of internships, the Department of
Labor (“DOL”) set forth a “Six-Part Test” for
payment to interns in May of 2010. The Harper’s
and Fox cases are the first major lawsuits to invoke
this test.
Under the “Six-Part Test,” an
employer is not required to pay an
intern if the following criteria are
met:
The internship, even though it
includes actual operation of the
facilities of the employer, is similar
to training which would be given in
the educational environment;
The internship experience is for
the benefit of the intern;
The intern does not displace
regular employees;
The employer that provides the
training derives no immediate
advantage from the activities of
the intern, and on occasion its
operations may be impeded;
The intern is not necessarily
entitled to a job at the conclusion of
the internship; and
The employer and the intern
understand that the intern is not
entitled to wages.
The test is fact specific; accordingly, not all of
the foregoing factors have to be met. Nevertheless,
someone hired merely to make coffee, answer
phones, or run errands, is unlikely to meet the test
for an “unpaid intern.” Therefore, an employer
must focus on the productive work performed by
the intern. As such, if the intern’s focus during
the internship is the performance of productive
work and not on training, an employee/employer
relationship might be present, and an employer
may be subject to the liability under the FLSA.
In addition to the payment issue, internships
present other potential pitfalls, the most significant
of which pertains to claims of discrimination
or harassment. Both federal and state statutes
provide protections from discrimination and/
or harassment at the workplace (e.g. race, color,
religion, gender, national origin, age, or
disability discrimination). The key inquiry in
determining whether interns are protected is
whether they fall within the definition of an
“employee” under the relevant statute.
Generally, payment for services is an
essential condition to the existence of an
employer/employee relationship under antidiscrimination laws -- if an intern is provided
with monetary compensation, he or she will
be covered under the anti-discrimination
laws. Additionally, if an intern is not provided
with monetary compensation but receives
other types of benefits (i.e. free training, a
“clear pathway to employment,” or housing),
courts have determined that such benefits may
establish an employment relationship affording
the intern protections under federal and state
anti-discrimination laws.
As a result employers should treat all
interns, paid or unpaid, the same as regular
employees and investigate all claims of
discrimination or harassment promptly and
effectively.
Without question, internships can benefit
both employers and the interns. However,
employers must be mindful of the legal
land mines of such relationships. Failure to
recognize and prepare for such issues could
result in significant liability for the employer.
FINGER
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WOMAN
Anne Schuhle
Anne Schuhle is executive director of
Geneva Reads, Inc., a literacy coalition
dedicated to instilling a lifelong love of
reading in all community residents.
“Literacy is vital to success in life,” she said.
“It’s also a source a great joy, and I hate to think
of anyone missing out on the pleasures that can be
found in books.”
Anne has a bachelor’s degree in journalism and
is a certified grant writer. She is the former managing editor of the Finger
Lakes Times newspaper and founded a freelance writing and editing business,
GrantsEtc., in 2010. Her work appears regularly in the Rochester Democrat
& Chronicle, Buffalo magazine and Finger Lakes Community Health
magazine. She also edits books for clients across the country.
Anne is active at Our Lady of Peace Church, edits the local Court Watch
program’s newsletter and volunteers at Friends of the Geneva Public Library
book sales. She was a mentor for the Geneva City School District’s Youth
Entrepreneurship Academy; is a former Rotarian; served as a Girl Scout
leader for many years and as neighborhood registrar and treasurer; was copresident of the Home School Association at St. Francis-St. Stephen School;
co-chaired the Geneva library’s Storybook Brunch; served on the Our Lady
of Peace Pastoral Advisory Council; and was named a Paul Harris Fellow.
Anne and her husband, Fred, have a son and a daughter.
For information about Geneva Reads, email asgenevareads@
gmail.com. For information about her writing and editing services,
[email protected].
Dr. k athryn Scibona D.P.T.
Dr. Kathryn Friday Scibona grew up in
Geneva, NY. She attended SUNY Geneseo
where she received a Bachelor of Arts in
Anthropology prior to attending SUNY
Upstate Medical University where she
received a Bachelor of Science in Health
Science, Master’s Degree in Physical
Therapy and a Doctoral degree in Physical
Therapy. Dr. Scibona currently practices
at Finger Lakes Physical Therapy and
Sports Care specializing in Women’s
Health and Orthopedic physical therapy.
Dr. Scibona attended the Herman and
Wallace Pelvic Rehabilitation Institute in New
York City to further her education in the treatment of Women’s Health
Issues including urinary incontinence, painful intercourse and chronic/
acute pelvic pain. The education received from the pelvic pain institute
combined with Dr. Scibona’s previous experience treating low back and hip
pain has added an in-depth level unique to treating pain.
Dr. Scibona considers herself a lifelong student. She recently attended
courses on Pilates and the treatment of hip pain. She enjoys immediately
applying newfound knowledge to patient care. In her free time, Dr. Scibona
enjoys spending time with her family and being active. She recently
participated in the Musselman triathlon in Geneva, NY and two adventure
races. She has an active interest in food nutrition, gardening and spending
time with friends.
FINGER
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WOMAN
Sarah Mantell
Sarah graduated cum laude from
Hobart and William Smith Colleges
before completing her graduate
education with honors from the
Finger Lakes School of Acupuncture
and Oriental Medicine at the New
York Chiropractic College.
She has studied abroad in both China
and India to further her education and
diversify her experiences with holistic
medicine. Sarah gained clinical experience
in a variety of settings before starting
AcuHealth, which include the VA hospital
in Canandaigua, NY, ZheJiang Hospital in Hangzhou, China, the Seneca
Falls Health Center, and Finger Lakes Acupuncture. Continuing education
is important and essential to Sarah’s practice. She has completed Level
1 Zheng Gu Tui Na with Frank Butler, as well as multiple workshops on
acupuncture technique and diagnosis, herbal therapies for to benefit cancer
with Tai Lahans, and nutritional healing with whole foods. Sarah looks
forward to answering any questions you may have regarding the benefits
of acupuncture for your pain, insomnia, stress or other specific health care
needs. Call today 315-719-7072, or e-mail her at flacupuncture@
gmail.com!
Dr. Lisa Cleckner
Dr. Lisa B. Cleckner, an expert in
collaborative aquatic research,
community outreach, and
administration, became the director
of the Finger Lakes Institute in 2011.
She earned her PhD in environmental
health sciences from the University of
Michigan and worked as a post-doc and
staff scientist at the University of WisconsinMadison. In these roles, Cleckner led a
research group investigating mercury cycling
in the Great Lakes and Everglades, and
supervised a water chemistry laboratory.
Subsequently, she earned an MBA from
the Simon Graduate School of Business at the University of Rochester.
Throughout her career, Cleckner has been involved in education and
outreach activities targeted to a wide range of audiences including the
public, students, businesses and professional scientists. She has successfully
pursued grant funding totaling more than $3.5 million from federal,
state, and non-profit organizations. Most of these proposals have been
collaborative efforts engaging different constituencies such as faculty,
research scientists, federal agencies, community organizations, and outreach
groups.
Since joining the FLI, Dr. Cleckner has secured new funding for the
development of initiatives in aquatic invasive species, including the FLI’s
recently launched Watercraft Steward Program, sustainable community
development, a video baseline of the Finger Lakes ecosystems, water
quality of green infrastructure installations, and trace metals and mercury
in the Seneca Lake watershed. Lisa also has a faculty appointment in the
Environmental Studies Department at HWS.
WOMEN OF THE FINGER LAKES
Margaret Newland
h olly h illberg
Starting a business was the last thing
on her mind when Margaret Newland
started a job search. After 20 years as a
stay-at-home mom, landing an interview
proved difficult. Even after returning to
school and earning a Masters Degree in Human
Development along with her Ivy League
undergrad degree, she still had little response
to her resumes. In 2011, with no full-time
employment and student loan payments looming,
she took a leap of faith and started Renewal
Consulting Services, a business that would
specialize in stress reduction and personal growth
with yoga as its foundation. Having found the practice of yoga so rewarding
personally, Margaret became a Registered Yoga Teacher, completing an
extensive teacher training program at Open Sky Yoga with Francois Raoult.
In 2011, Studio Renew Yoga opened in downtown Geneva as the first phase
of her business plan, offering group and private lessons. The next phase,
currently under development, is Corporate Renew. As a yoga teacher for
Wegmans, she has seen the many benefits of yoga in improving employee
well-being and reducing health costs for employers. In addition to her many
years of experience as a yoga teacher, Margaret has taught stress reduction
at Finger Lakes Community College and will also offer stress reduction
workshops. According to Margaret, “Our physical and psychological selves
are so intertwined, to really achieve wellness we need to address both areas.
Yoga practice with its emphasis on alignment in the body and techniques to
calm the mind is the perfect vehicle.”
Holly Hillberg is the Vice
President of Research and
Development at Ortho-Clinical
Diagnostics, a Johnson & Johnson Company.
Ortho-Clinical Diagnostics is a world leader, providing total
solutions for screening, diagnosing, monitoring and confirming
diseases early—before they put lives at risk. Holly has a proven
track record as a senior executive with progressive experience in
the creation and implementation of worldwide, technology-driven
growth initiatives. And she has a passion for disease prevention.
That passion led Holly to commit to a volunteer leadership role
with the American Heart Association. She is the chairwoman for
the 2013 Heart Walk on April 13, 2013. The 23rd annual event in upstate
New York raises funds to fight heart disease and stroke, America’s No. 1
and No. 4 killers. Holly is leading the organization’s appeal to the local
community and businesses to support the American Heart Association’s
mission to build healthier lives, free from cardiovascular diseases and stroke.
Heart Walk participants are teams of employees from local companies
and community teams made up of families and friends. Holly says it’s her
hope that the Heart Walk will help jump-start a culture of physical activity
among participants and increase passion to support the lifesaving work of the
American Heart Association. Money raised at the Heart Walk is used to fund
lifesaving research and local advocacy, education and training programs.
In her very limited free time, Holly walks the talk by enjoying the outdoors
with her family and being active. The Hillberg’s enjoy spending time in their
Finger Lakes region home.
Jennifer Wallace
Alexandra Doniger
Jennifer Wallace found herself at a crossroads. She was
pregnant with her second child, sitting on a bench watching her
daughter on the playground. She looked around and realized
there were two kinds of moms at the park – the ones sitting on
the bench watching their kids, and the moms who were healthy
and engaged, playing with their tots on the jungle gym.
Jennifer knew her BMI was well above the ideal and she knew she had a
decision to make. What kind of mother was she going to be? Would she be
a healthy mom, capable of playing with her children—or would she remain
on the sidelines? Jennifer started some simple lifestyle changes to transform
into the mom she wanted to be.
As a Vice President with First Niagara Risk Management and mother
of two, it wasn’t always easy to find that extra time for exercise or activity,
but she and her husband, Matthew, are committed to putting the health of
their family first. The Finger Lakes serve as an ideal backdrop for healthy
family activity. They love to bike, swim, and
take long walks up the bluff at Keuka Lake,
where Jennifer’s grandparents have a cottage
and where Jennifer spent most of her summers
growing up.
She has also found rewarding volunteer work
serving as a board member for the regional
American Heart Association. She loves the
organizational efforts to prevent heart disease
and improve the cardiovascular health of all
Americans.
Alexandra Doniger, Assistant Winemaker
at Hector Wine Company, wears many hats.
As Assistant Winemaker, she aids in all the
duties of winemaking from press to bottle.
This includes harvesting and sorting grapes,
crushing, pressing, fermenting, and doing
lab work. It also includes maintenance of the
wines over time and working the bottling line.
Alexandra is also the Head of Social Media & Events
Marketing at Hector Wine Company. She is responsible
for keeping current with social media marketing like
Facebook and Twitter and can also be seen pouring wine at various events in
the Finger Lakes and New York City throughout the year.
Originally from Newtown, CT, Alexandra’s passion for the wine industry,
which began when she started working in fine dining 8 years ago, has been
the driving force in her decision to work with wine in the Finger Lakes. After
graduating Summa Cum Laude from the State University of New York at
Potsdam in 2010, she began working at the Petrie Court Café and Wine Bar
at the Metropolitan Museum of Art. It was there that she discovered Finger
Lakes wine and her desire to become a part of a region that was making a
name for itself with world class wines. She decided to move north where she
took her first job at Thirsty Owl Wine Company on Cayuga Lake. A year
later she was offered the job at Hector Wine Company, where she continues
to learn and create her own style, under the guidance of owners Justin Boyette
and Jason Hazlitt.
WINE INDUSTRY
Where Viticulture Blends With Winemaking:
The Hector Wine Company
bY: ALExANDRA DoNiGER, tHE HECtoR WinE CoMPAnY
hector Wine Company, located on the East side of Seneca Lake
in hector , NY, can be seen from Scenic byway State Route 414
and even from the West side of the lake by its bright red roof, and
raw sienna colored Hemlock exterior. Picnic tables and a flower
garden lead the way through the winery’s tasting room doors into
a large space filled with custom wood bars, large oak tables, and
vintage red bar stools.
A Recent Addition to Seneca Lake Wineries
In October of 2010, Hector Wine Company proudly opened its
doors one year after their first Harvest. In 2009, owners Justin Boyette
and Jason Hazlitt worked tirelessly to make their first vintage of wine
under the Hector Wine Company name. Since then, they have created
a positive reputation for themselves by accruing a loyal customer
base, offering wines that can compete on a regional, national and
international scale, and establishing a tasting room experience modeled
around supporting local arts.
A small winery, with only five employees, the winery is owned
and operated by local viticulturist, Jason Hazlitt and winemaker,
Justin Boyette. With Jason’s history of growing up in the vineyard
combined with his background in graphic design and Justin’s now 15
years of experience making Finger Lakes wine, they are both artists
in different realms, but hold the same philosophy. That is, they believe
that winemaking and grape growing are as much a creative endeavor
as a scientific one. They carry this philosophy into all of their work,
including into the tasting room which they’ve designed and built from
the ground up.
Making Noble Wines from Local Grapes
Jason and Justin have created an opulent yet relaxed atmosphere with
a winery that features illustrious and noble wines. Their dedication to
creating an environment that’s unique in its tasting room experience has
enabled their success and they continue to grow their wine production
each year. It’s not unusual for one to come in for a tasting and end up
staying for hours, chatting with the staff, drinking the wine and looking
into the glass doors that open into the production room—filled with
French, American and Hungarian oak barrels, ceiling high red wine oak
fermenters, stainless steel tanks and the company’s own bottling and
labeling line.
The winery’s core philosophy is to support the arts of the Finger
Lakes. Weekly, local musicians perform a wide range of musical genres
for happy hour guests. Throughout the year, various visual artists’ work
is displayed for consumer purchase. Such exhibits include photography,
graphic art, paint, jewelry and other wine-related crafts. Furthermore,
the winery celebrates the rich culinary culture of the Finger Lakes by
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selling local cheese, artisan chocolates, Grapeseed Oil, lake salts, and a
variety of sauces and marinades. It is not uncommon for guests to sample
some of these products paired with their tastings.
While the arts featured in the tasting room set the winery apart, it is
the wine at Hector Wine Company that remains the foundation of the
artful experience. The crew at Hector Wine Company is committed to
making distinctively high quality wines from grapes that are handpicked
and manually hand sorted. The grapes are harvested from neighboring
Sawmill Creek Vineyards, Jason’s family business with a rich history of
growing exceptional Vinifera and hybrids. The tasting list includes a
number of dry whites and reds, touched with a selection of off-dry and
semi-sweet wines. All aspects of production, from press to bottle, occur
on-site; fostering the ideal that a world class wine is handled by its makers
from start to finish.
As Hector Wine
Company continues
to expand, Jason and
Justin remain true to
their humble roots
in the wine industry.
“Soul” is at the heart
of their mission –
sharing each passion
with every enthusiast
who drinks the wine.
Syrah Soul White
Riesling
Merlot Pinot Blanc Pinot Gris Lake Rat Blush
Soul Red Chardonnay
Lake Rat Essence
Gewürztraminer
5610 St Rt 414
Hector, NY 14841
WINE INDUSTRY
The New York Wine and Culinary Center:
Redefining the Vision
bY: LYNN fREiDA, PR MANAGER
With six fabulous years under their belt, The New York Wine and Culinary Center
refocused on their core mission to educate visitors while showcasing New York’s dynamic
agriculture, wine and food industries by adding more educational and fun-filled interactive
classes.
The new menus at Upstairs Bistro, feature dishes made from 90% or more New York State
product. The innovative menu was crafted by The Center’s dynamic chefs. The culinary team
worked with area farms to select local, seasonal items to ensure the freshest, ripest products hit the
Upstairs Bistro tables.
Every Saturday and Sunday starting at 11am you will find the Upstairs Bistro transformed into
a Manhattan-style brunch hot spot. With live music and menu items straight from the trendiest
Manhattan restaurants, the atmosphere rivals The Big Apple, where The Center is admired.
(During the New York State Wines Grand Tasting at the Astor Center in New York, New York, the
team provided food service. It was the first time in the history of the Tasting that a top New York
chef did not prepare the food.)
While Upstairs is thriving, downstairs at The Center shouldn’t be skipped. Their class
schedule is bigger and more diverse than ever. With culinary classes for any age, wine classes for
amateurs through sommeliers, and even service training, there is something for everyone. The team
of educators from The Center even provide off-site training. During the summer months, there will
be a farmer’s market and picnic fare offered in the Garden Tent and The Sands Gallery; a perfect
place to stop on your way to enjoy the beautiful Canandaigua Lake.
The pure energy and fun
atmosphere surrounding The
Center is not to be missed.
To find out more about The
New York Wine and Culinary
Center visit www.nywcc.com
, call 585.394.7070 or stop
by at 800 South Main Street,
Canandaigua.
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WINE INDUSTRY
Learn to Appreciate the Powers of The Grape:
More Than Just Fine Wines…. Extra Virgin Grape Seed Oil
bY: CYNThiA DAY, MANAGER, FinGER LAKES GRAPE SEED oiL
finger Lakes Grape Seed oil is a new product released recently
in our finger Lakes region, gaining the appreciation of local
wineries, restaurant chefs and healthy food enthusiasts…
however, extra virgin grape seed oil has been appreciated worldwide for decades.
As more people taste and learn about our local extra virgin grape
seed oil and realize the healthy benefits of this
vineyard-derived product, this latest winery product
will gain popularity. Just as our wine region grows in
stature and adds fans from around the globe, so too
have the Powers of the Grape been revealed in our
local extra virgin grape seed oil.
Finger Lakes Grape Seed Oil… The Product Is
Healthful and Natural…For much of our region’s
history, that has been the story of Finger Lakes
grapes… Excellent growing conditions leading to
high-quality grapes that become the passion of
world-class winemakers, who produce fantastic wines
enjoyed near and far. Now a local company is taking
the previously discarded wastes from winemaking,
the skins/stems/seeds, called pomace, and turning
the grape seeds into the region’s first extra virgin
grape seed oil, a healthful and natural product whose
time has come in America.
We produce this extra virgin grape seed oil
locally, viewing the Finger Lakes, with more than
200 wineries and thousands of acres of vineyards, as
our natural home for the production of grape seed
oil. We are now producing this all-natural, all-local
product at the Seneca AgBio Green Energy Park
in Romulus, Seneca County. Our grape seed oil is
pressed from the grape seeds contained in pomace,
which is the solid material left over after the juice
is squeezed from grapes to make wine. We produce
this extra virgin grape seed oil, a valuable vegetable
oil with a seemingly endless list of products and
purposes. In home kitchens and in restaurants, our
grape seed oil is being used as a healthy replacement
for extra virgin olive oils.
Grape seed oil is a valuable low-fat oil, which is
used for countless products and purposes, including
food preparation in restaurants, baking, deep-frying,
marinades, salad dressings and flavored oils. It is
also used to make cosmetics such as massage oil,
hair products, sunburn lotion, lip balm and hand creams. Grape seed oil
and its solid press-cake are also being used as healthy ingredients, such as
baking flours and nutraceuticals. Grape seed oil has a high concentration of
many antioxidants, including polyphenolics and Vitamin E, it is naturally
cholesterol-free, and is considered the lowest trans-fat vegetable oil. It has
a high smoke point, which means it will not burn at very high cooking
temperatures, and it is recognized for its light viscosity and
clean fresh flavor.
Grape seeds are plentiful throughout the Finger Lakes wine
region, and recently Seneca BioEnergy developed a unique
agricultural waste processing facility, designed for separating
the seeds from the pomace and to recycle the materials for
beneficial reuse in the region. We cold press and lightly filter
grape seed oil for retail bottling and bulk distribution. Finger
Lakes Grape Seed Oil may be purchased at a growing number
of wineries and retail outlets throughout the Finger Lakes
region, or on our website, and you can appreciate its use in a
number of dishes now being served at fine local restaurants.
www.fingerlakesgrapeseedoil.com
Diver Scallop with Endive Finished with a whole
Grain Mustard – Honey Vinaigrette
by Chef Carl Bray, Geneva On the Lake
(Recipe serves 6)
Vinaigrette
4 Tbsp.Whole Grain Mustard
11/2 Tbsp. Honey
1/8 cup Red White Vinegar
¼ cup Finger Lakes Grape Seed Oil
Combine the whole grain mustard, honey and red wine vinegar. Slowly add the Finger
Lakes Grape Seed Oil while whisking in order to emulsify the oil.
Scallops
6 U8 Diver Scallops
2 Tbsp. Finger Lakes Grape Seed Oil
Salt and Pepper
Preheat oven to 350 Degrees F
Heat Finger Lakes Grape Seed Oil in a non-stick skillet. Season one side of the scallops
with salt and pepper. Place Scallops in the hot oil to sear, seasoned side down 1-2
minutes. Transfer scallops to a hot plate, place in the oven for 8 to 10 minutes or until
firm and cooked through. Remove from oven and tent with foil to keep warm.
*Note* Finger Lakes Grape Seed oil is a great oil to sear with because it has a very
high smoke point.
Salad
1 Bunch Endive
1-2 Heads French Endive
6 - 8 Strips Bacon, Crispy and Crumbled
Plating
Divide both endives among 6 plates. Place desired amount of the vinaigrette on the
plate, (1-2 tbls) Place scallop over the vinaigrette and top with bacon.
*Note* Makes for a wonderful, light lunch or a elegant starter to any meal.
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WINE INDUSTRY
An OLD Ingredient is NEW Again in the Finger Lakes- Verjuice!
bY: TiNA hAzLiTT , FinGER LAKES FooD CoMPAnY
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FINE DINING
Though modeled on a centuries-old Viennese
tradition, there’s never been anything quite
like Dano’s Heuriger on Seneca, America’s first
heuriger (pronounced Hoy-rig-er). Dano’s on
Seneca combines the traditional Viennese Winery
Restaurant concept with the region’s award
winning wines and the superb Viennese-inspired
cooking of Dano’s chef/co-owner Dano Hutnik and
pastry chef/co-owner Karen Gilman.
In Austria, heurigers are an integral part of Viennese life. Friends gather to enjoy the casual atmosphere, to drink new wine
from mugs and to share hearty, satisfying heuriger food served family-style. Dano’s on Seneca recreates this atmosphere in
a beautiful new building designed by architect Andrea Simitch. With spectacular views of Seneca lake, the rotating menu
features Viennese spreads and artisanal breads, salads, roasted and smoked meats, vegetable dishes, homemade sausages,
fresh seafood, homemade pickles and preserves as well as Viennese pastries.
Dano Hutnik
Born in the Ukraine, Dano Hutnik was a ballet dancer in Vienna for
fifteen years before pursuing a culinary career. After receiving his
chef’s diploma at the California Culinary Academy in San Francisco,
Dano went to
work in varied
establishments
including The San
Ysidro Ranch, Santa
Barbara and The Sea
Grill at Rockefeller
Center in Manhattan.
Dano and his wife
Karen settled in
Ithaca, New York in
1990 to open Dano’s,
acclaimed as a haven for fine food in upstate NY. Close to Cornell
University, luminaries from the world of food, music, art, architecture
and film have been taken to dine at Dano’s. In 2003 Dano’s closed
at it’s original location and in 2005 reopened as Dano’s Heuriger on
Seneca, in a new building designed by architect Andrea Simitch
of Cornell University on the east side of Seneca Lake in the Finger
Lakes wine growing region. Dano’s has been featured in Art Culinaire,
Wine Spectator, Bon Appetit, Food and Wine, and Wine and Spirits
Magazine. He has been awarded numerous regional awards and
honors. His recipes can be found in Foie Gras a Passion, The Mensch
Chef.
Karen Gilman
Karen graduated from Tuft’s University and The Museum School of
Fine Arts with BFA in 1984. Karen worked in fine dining in Boston,
Cape Cod and NYC while pursuing her art career. In 1990 she helped
her husband open Dano’s and has held the position of general
manager and pastry chef ever since. She played an integral role in the
design of the new restaurant and exhibits her paintings at Dano’s.
Liptauer Spread
Recipe
1/2 cup feta cheese
1c cream cheese, room temp
1/4 cup butter, room temp (optional)
1 clove pureed garlic
½ small onion, minced
Salt and pepper to taste
2 tsp caraway seed
3 tbl sweet Hungarian paprika
Pinch cayenne pepper (optional)
2 anchovy filet (optional)
1 tbl capers (optional)
Chopped radish (optional)
Cream butter and feta,
incorporate cream
cheese and the rest of
ingredients.
Dano’s Heuriger on Seneca • 9564 Route 414 • Lodi, NY• 607.582.7555 • www.danosonseneca.com
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FINE DINING
FINGER
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FEATURED ARTICLE
For 10 years, women have been fighting
heart disease individually and together as
part of the Go Red for W omen Movement.
More than 627,000 women’s lives have
been saved, thanks to the collective energy,
passion, time, money and hEAR T of the 25
million Americans who have supported this
movement. But the fight is far from over.
Now is the time to act. Heart disease is still
the number one killer of women, and ninety
percent of women have one or more risk factors
for developing heart disease. With the right
information, education and care, heart disease in
women can be treated, prevented, and even ended.
In recognition of the 10th year of Go Red
For Women this February, the American Heart
Association asks that Women Go Red, across the
country in new and bold ways. In the past, we have
proudly worn red. But this February, let’s do more
than that. Let’s make sure that every landmark,
every Main Street, every organization and home
in America goes red. Let’s turn America RED to
shine a spotlight on heart disease in women.
10 Years of Turning the Tide
Go Red For Women works to gain equal support
for women in the study, prevention and treatment
of heart disease.
• Historically, heart disease research and
treatment have focused on men.
• Women are less likely to seek treatment, less
likely to receive needed therapies and more
likely to be charged higher healthcare premiums
than men.
• Yet heart disease remains the leading killer of
American women, affecting one in three.
Heart disease strikes more women than men,
and is more deadly than all forms of cancer
combined:
• Since 1984, more women than men have
died each year from heart disease and the gap
continues to widen.
• The symptoms of heart disease can be different
in women and are often silent, hidden or
misunderstood.
Heart disease requires more attention, more
research and swifter action.
• Only 1 in 6 American women believe heart
disease is her greatest threat.
• Women comprise only 24 percent of
participants in heart-related studies.
• Women are less likely to call 911 when
experiencing symptoms of a heart attack than if
someone else were having a heart attack.
• With the right information, education and
care, heart disease in women can be treated,
prevented and even wiped out.
Using the American Heart Association’s
research and resources, Go Red For Women
educates and connects hundreds of thousands
of women and offers tools to help women make
lifesaving choices — choices to protect their health
and reduce their risk of heart disease and stroke.
The Go Red For Women movement has been
impacting the health of women for 10 years, and
as a result, 330 fewer women are dying per day,”
said local Circle of Red member Hilda Escher.
“We should all feel empowered by this amazing
accomplishment and use it as motivation to
continue to fight this deadly disease. We can truly
make a difference.”
FINGER
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How Well Do You Know Your Heart?
Heart disease is the number one killer of
American women. That’s a scary statistic until
you factor in the good news: You can take
significant steps to reduce your risk.
All it takes is a few minutes and a few
clicks.
The Go Red Heart CheckUp is free online
assessment tool that helps women take charge
of their heart health. You simply enter your
information into the Go Red Heart CheckUp
questionnaire at GoRedForWomen.org. Within
seconds, you’ll get an easy-to-read report that
evaluates your risk of having a heart attack
or other cardiovascular events within the
next decade. The report also identifies risk
factors that can be changed and provides a
personalized action plan that can be printed
and used when discussing heart health with your
doctor.
Before you start, here’s what you’ll
need to know:
Make it Your Mission
For 10 years, many lives have been saved,
but the fight is far from over. The strength of
mothers, sisters, daughters and friends fighting
side by side is more powerful than any killer.
It’s time to shout louder, stand stronger and
demand change.
Represent
• Register for the movement at
GoRedForWomen.org. Receive a free red
dress pin and wear it proudly to show your
support.
• Share your experience at
GoRedForWomen.org or visit us on
Facebook to share your healthy choices and
connect with women who are speaking up for
women’s heart health nationwide.
Heart disease is the
number one killer of
American women.
That’s a scary
statistic until you
factor in the good
news: You can
take significant
steps to reduce
your risk.
American Heart Association
Celebrates 10 Years of Saving Women’s Lives
v olunteer
• Take action. Contact your local American
Heart Association office to see how you can
get involved with Go Red For Women. Visit
GoRedCorazon.org for information in Spanish.
Give
• Make a difference. Donations that fund
lifesaving research and educational programs
are needed so that our daughters, sisters and
mothers have a chance to fight this silent killer.
• Consider joining the Circle of Red in your
community. The Circle of Red is an elite group
of women who have the influence and resources
to significantly impact the community by
providing a personal and financial commitment
to help find a cure for the number one killer of
women.
Change
• Make lifestyle choices to reduce your risk for
heart disease. Join a gym, quit smoking and
resolve to take control of your risk factors.
Support
• Help fight heart disease in women by connecting
with other heart disease fighters and survivors.
The American Heart Association offers a free
online program called the Go Red Heart Match.
It offers women the opportunity to give or
receive support as they fight heart disease.
Advocate
• Learn CPR. Because 80 percent of cardiac
arrests happen at home, the life you save with
CPR is most likely to be a loved one. Learn
Hands-Only™ CPR in just 60 seconds at
GoRedForWomen.org.
• Spread the word. Join the American Heart
Association’s You’re the Cure grassroots network
and advocate for policies to promote women’s
heart health. Sign up at YouretheCure.org.
fight h eart Disease Today
Know the risk factors for heart disease that you
can control, and make heart-healthy choices to
reduce those risks.
• High blood pressure. Over half of all adults with
high blood pressure are women. This condition
can increase your risk of stroke and heart attack.
High blood pressure usually has no symptoms,
so talk to your healthcare professional about
your risk. To prevent or manage high blood
pressure, eat a healthy diet low in sodium,
saturated fat, trans fat and cholesterol.
• Smoking. Smoking cigarettes is the most
preventable major risk factor of heart disease,
•
•
•
•
and it increases your risk two to four
times that of nonsmokers. Thousands of
nonsmokers, including infants and children,
are harmed by exposure to cigarette smoke.
It’s never too late to quit!
High cholesterol. 44 percent of American
adults have cholesterol levels that are too
high. The higher your total blood cholesterol,
the greater your risk of coronary heart
disease. Your body makes all the cholesterol
it needs. Take steps to lower your cholesterol
levels by losing unnecessary weight and
limiting the saturated fats, trans fats and
cholesterol you eat.
Physical inactivity. Lack of physical activity
increases your risk of coronary heart disease.
Aim to get 150 minutes of moderate physical
activity each week.
Being Obese or Overweight. More than 149
million American adults are overweight, and
75 million are obese. If you have excess body
fat – especially at the waist – you’re more
likely to develop heart disease and stroke.
Work with your doctor to determine your
healthy weight and develop a plan to achieve
or maintain a healthy weight.
Diabetes. Compared to women without
diabetes, women with diabetes have two
to four times higher death rates from heart
disease. A family history of diabetes can
significantly increase the risk of developing
diabetes. To prevent or manage diabetes,
watch your weight and diet, be active, don’t
smoke, avoid secondhand, and talk to your
healthcare professional about your family
history of diabetes.
Visit
GoRedForWomen.org
to learn more.
Together, we can end heart disease.
©2012, American Heart Association. Also known as the Heart Fund.
TM Go Red trademark of AHA, Red Dress trademark of DHHS. 9/11DS5009
Heart disease is the No. 1 killer of women, taking more lives than all
forms of cancer combined. But we have the power to save our lives.
The time is now to stand together. To fight harder. To shout louder. It’s time to Go Red For Women.
GoRedForWomen.org Allison Janney, National Ambassador
Watch Allison’s story here ▶
or at Youtube.com/GoRedForWomen
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COMMUNITY
Geneva Reads
bY:ANNE SChuhLE, ExECuTivE DiRECT
oR, GEnEvA READS
Now in its sixth year, Geneva Reads inc. is a
local coalition working to boost literacy levels
and instill a love of reading in all community
members.
“We believe that literacy is a quality of life
issue,” said Board President Jane Gerling. “Our
goal is to have all Genevans working together to
ensure that everyone has access to books and can
experience how wonderful reading is.”
One of the organization’s big projects — its
annual Community Read — is coming up soon.
This year’s event is especially exciting because it
will kick off March 4 with a talk by Helen Thorpe
of Colorado, author of Just Like Us.
“The Community Read’s goal is to engage
everyone in meaningful discussions centered
around the themes of one book,” said event chair
Beth Horn, executive director of the Geneva
Public Library. “The mutual experience of reading
and talking about Just Like Us will be all the more
meaningful because of Helen Thorpe’s visit.
“Having her here is a wonderful opportunity for
Geneva!”
Thorpe’s book is a non-fiction account of how
immigration status affects four Mexican teenage
girls’ path to college and their opportunities to live
the American dream. Geneva Reads has purchased
dozens of copies of the book, which are available
on loan at Geneva Public Library. Each Geneva
High School student will also receive a copy.
Geneva Reads Executive Director Anne
Schuhle said she’s particularly excited by the
support for Thorpe’s visit. Sponsoring her talk are
Hobart & William Smith Colleges, Finger Lakes
Community College, Finger Lakes Health, Geneva
Public Library and Summit Federal Credit Union
in Seneca Falls.
Because Just Like Us is most suited to high
school and adult readers, several other books
addressing the themes of identity and immigration
have been chosen for younger reads. Among them
is Under the Same Sky, by local children’s novelist
Cynthia DeFelice.
On Saturday, April 13, Geneva Reads will
sponsor its annual children’s Book Fest, which drew
870 children and parents in 2012. The featured
author will be Robin Pulver of Rochester, author
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of the Mrs. Toggle and Axle Annie books, and
many others.
The Book Fest features dozens of activities, plus
theater and games, for young school-age children.
“The Book Fest is a wonderful celebration of
books and reading,” Gerling said. “It gives children
the opportunity to participate in a wide variety of
activities all connected to great children’s books.”
Co-chairs of this year’s Book Fest are Andrea
Crisanti and Bob McFadden. Bob is executive vice
president of Finger Lakes Federal Credit Union,
which has been the lead sponsor of the event since
2012.
In addition to its big spring events, Geneva
Reads has several year-round programs:
Books at Birth — Each Geneva General
Hospital newborn is given a brand new board
book, with sponsorship from the Rotary Club, the
Nelson B. Delavan Foundation and the hospital
auxiliary.
Community Bookshelves — Children are
invited to choose a gently used book to take home
and enjoy.
School-Age Book Distribution — Children
in Head Start, UPK and grades K-2 receive several
new books each year.
Reading Buddies — Volunteers read to
children at the Boys & Girls Club.
“Reading Buddies has been run by local
volunteer Janet VanLone for years,” Schuhle said.
“We recently took it under our umbrella to help
raise its visibility and find more volunteers and
funding so it can continue to encourage reading,
especially during the summer when kids tend to do
less.”
Schuhle also noted that Geneva Reads’ mobile
outreach has expanded in the last year with the
purchase of a tent and supplies so that it can
provide reading-related activities at various local
events.
This year also marks the first time the
organization has put out a calendar, featuring local
students’ artwork and event photos and embracing
how multi-cultural Geneva is.
Geneva Reads got its start in the fall of 2007
with a generous Wyckoff Family Foundation grant
for books. Many organizations were promoting
literacy, and the grant provided the inspiration
to coordinate those efforts by establishing a
community-wide reading initiative. The Geneva
City School District, Hobart and William Smith
Colleges, the Geneva Public Library, Literacy
Volunteers and others were represented at those
early meetings. Since then, Lyons National Bank
and Happiness House have also signed on as
coalition members.
Gerling, the retired director of Head Start, said
children who have books read to them frequently
know more words, which makes them more likely
to succeed in school. Books also offer a concrete
way for parents to interact positively with their
children. This nurturing helps children do better in
all aspects of life.
Geneva Reads invites you to join
its efforts to build a local culture
of literacy. To make a donation,
join a committee or volunteer
for individual activities, email
[email protected]. You
can also find us on Facebook and at
www.genevareads.org.
COMMUNITY
COMMUNITY
Women Respond to Disaster
When hurricane Sandy made landfall along the East Coast earlier this year
volunteers from the American Red Cross were already in place to respond to
the anticipated needs of those in the storm’s path.
Over 80 individuals from the Finger Lakes region were deployed to the hardest hit
areas in New York and Pennsylvania to open shelters, distribute food, and see to the
immediate needs of those affected by the storm.
Several of the women who put their personal and professional lives on hold while
they volunteered for a two-week deployment recently shared their experiences with me.
Ruth Walters of Bath, NY began volunteering for the Red Cross in 2006, prompted
by both her husband’s involvement and Hurricane Katrina. Her first national
deployment was in 2011 in the aftermath of Hurricane Irene. She was deployed again
this year following Hurricane Sandy where she volunteered in bulk distribution.
“We took all kinds of supplies out to distribution sites,” Walters said. “We took out
water by the tons.” Supplies also included clean-up supplies, blankets, flashlights and
diapers.
During the weeks following Sandy’s landfall Walters also took winter coats to
residents in the Coney Island area. “It was really neat to provide people with something
they lost,” she said.
During the two week deployment Walters says she worked long days and had only
one day off to rest. She recounts that they woke early and went to bed late, and that
it was physically demanding work, but that there were always people on staff who
concentrated on the health and wellbeing of the volunteers.
Canandaigua resident Maggie Miller also deployed in the days following Sandy’s
landfall. Meyer reported to a distribution center at McCarthy Airport on Long Island
where she was part of the operations group.
“It was interesting in the fact that we had a group of spontaneous volunteers from
the area,” Miller said of the volunteers she worked with. Unlike trained Red Cross
volunteers, “spontaneous volunteers” have no prior affiliation with the Red Cross prior
to a disaster.
“You really had to keep an open mind,” Miller said of her deployment. “The job we
were expected to do wasn’t necessarily what we did when we got down there.” Miller
explained that upon arrival her team met with volunteers, evaluated their skills and
paired them with jobs.
This was Miller’s second deployement. She previously did client casework with
disaster victims affected by the tornados in the Southern Tier earlier in 2012. “I joined
because I wanted to get my girls involved,” Miller said of her reason for joining the Red
Cross.
“Volunteering for the Red Cross has brought me a wide range of training, and I
have met wonderful people,” Watlers said. “I think the Red Cross has something for
everyone. Whether you have a major talent or some time to give, there is a place for
you. It doesn’t cost anything to be part of the Red Cross except some time.”
“Once you become a volunteer and get active the amount of personal benefit you
receive is far greater than anything you put in,” Miller said. “It’s addicting. IT makes
you want to go on the next deployment or the next fire call.”
Individuals interested in being a disaster volunteer can find
opportunities on the Red Cross website, rochesterredcross.org.
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The Smith Opera House
The Jewel of Geneva’s Downtown
STo RY AND PhoT oGRAPh Y bY: JAN REGAN
The magnificent Smith Opera House opened on October 29, 1894, with a production
of The Count of Monte Cristo, starring James o’Neill, father of playwright Eugene
o’Neill. The Richardsonian Romenesque-style theater was the dream of local
philanthropist and businessman William Smith, constructed with the vision of bringing
culture and entertainment to the finger Lakes area.
The Opera House has remained true to its founder’s vision, providing a home for the arts in
the Finger Lakes for generations of Genevans and city visitors.
Over its 119 years, the Smith has operated under at least three different names and been
saved from the wrecking ball at least twice. In two incarnations the Opera House served
strictly as a “movie house,” including many years as the Schine Enterprises’ cutting edge
“atmospheric movie palace.”
Today’s opera house reflects these different incarnations. A massive restoration project
launched in 1994 set as its goal the renovation of the building’s exterior to its original 1894
facade, and the interior to its 1931 eclectic art deco opulence. A dated marquee was removed
from above the outside doors, revealing detailed busts of William Shakespeare and Edwin
Booth. Damaged from the marquee installation, the busts were recast. Glass doors were
installed at the entranceway to simulate its original open air atmosphere. Inside, the decorative
aspects of the theater were restored in exquisite detail. Just as in the 1930s, the twinkling stars
of the blue-sky theater remain to delight patrons to this day.
Presently the Smith Opera House continues on as one of the oldest operating performance
theaters in the United States. It is a recognized by the National Register of Historic Places and
has been called an architectural gem by The New York Times and The Smithsonian. The Smith has
brought everything from burlesque to Bruce Springsteen to its stage, and continues to be an
active partner in the cultural and community life of Geneva and surrounds.
Located at 82 Seneca Street, visitors are welcome at live performances, movies, or simply to
take a look at this historic, elegant jewel of downtown Geneva.
To learn more about the Smith Opera House, including its
current campaign to install air conditioning and continue the
stewardship of this unique landmark, visit www.thesmith.org.
FINGER
LAKES
WOMAN
COMMUNITY
The Shelter of Hope – Humane Society of Yates County…
Dedicated To Finding Homes For Animals
bY: boNNiE bREWER
The humane Society has been helping
maintain and re-home pets for over 105
years. The Shelter of hope, humane Society
of Yates County, located on 14A just outside
of the v illage of Penn Yan, has operated in
the spirit of the humane Society for over 10
years. Part of our mission is to advance the
humane treatment of animals in Yates County,
New York. This is accomplished through
actions which promote the adoption of stray
or unwanted animals, reducing cruelty to dogs
and cats, and the over breeding of domestic
animals in our area. Truly a f riend to Animals.
Our staff, Board of Directors, and volunteers
work tirelessly to provide pet re-homing services for
our community, and loving care for the pets at the
shelter, however, as with any organization, there
are common misconceptions about the services we
provide;
1.“The County pays for the Shelter.” People often
believe that their taxes pay for the Shelter. We
do not receive county funding for the Shelter of
Hope. We are a not-for-profit organization, and
do have a paid staff, however our funding comes
from donations and fundraisers, and we are
managed by a Board of Directors.
2.“The Humane Society can come and get a stray.”
In actuality, we have no legal right to pick up
animals. We are not like the animal cops you see
on television. We are shelter based.
3.“The shelter is always full. They’ll just put you on
a wait list.” The truth is that we are an Adoption
Guarantee shelter. The county determines
the number of animals we are legally allowed
to house. We adhere to this policy because
overpopulation at the shelter is not healthy for
the animals. We do not euthanize, so space
opens up when people adopt animals. We
work hard to keep adoptions up, and our wait
list moving, and we sincerely appreciate your
understanding and patience.
4.“It’s ok to leave a pet at the door of the Humane
Society.” When you abandon a pet at the door,
we may not have space available and doing so
may knock another person down on the wait list.
We are compassionate people and will not turn
an abandoned animal away however, it is illegal
to abandon a pet, and is considered a crime
punishable with a $1000 fine.
5.Another common misconception folks have is
about “Our Donation Wish List.” Pet supplies
are always welcome, but we do require a
number of unique items to operate our shelter.
Cleaning supplies and office supplies are also
appreciated! For a complete wish list of items,
please visit our website at www.yateshumane.org
6.On volunteering; “The Shelter Always
Appreciates Volunteers”, and there are lots of
tasks for volunteers to do! If you are interested
in volunteering we do have an age requirement,
and a required training course.
7.On “Our Open Hours”; though we may have
staff on site, the shelter may not be open to the
public. If you happen to stop by when we are
closed, please note; the people you see working
are our skeleton crew, and they are in the process
of making sure our furry residents are fed,
watered, and in clean living conditions. Please
drop back by when our full staff is available
Puppy - Waiting
for Adoption
Rusty - Waiting
for Adoption
to assist you in visiting, or adopting a pet!
Our current hours are; Tuesday, Wednesday,
Friday: 12:00N - 5:00PM Thursday: 12:00N
- 6:00PM - Friday: 12:00N - 5:00PM Saturday 10:00am - 4:00pm
8.On our “Pet Foster Program”; the program
currently works on a case by case basis. If
fostering a special needs animal, or orphaned
animals appeals to you, please contact the
shelter for more details.
Every new animal that arrives at the shelter
is treated like an honored guest. And each one
who is adopted provides the Shelter of Hope
with another reason to celebrate the work we
do. Without the support of our community, we
simply could not continue to provide for our
furry friends, and we appreciate this opportunity
to address some of the common misconceptions
about our agency.
If you have any questions, would
like to make a donation, volunteer
or foster, please call The Shelter
of Hope at (315)536-6094 or email
[email protected]
Lucy - Happy Lab Now
Dad’s Passenger
FINGER
LAKES
WOMAN
MUSEUMS
Women’s Rights Museum - Seneca Falls
Your National Parks are a great place to
bring friends and family. in the heart of the
finger Lakes, between the northern shores of
Seneca and Cayuga Lakes in Seneca falls, is
one of the few National Park sites dedicated to
an event that changed the lives of more than
half of Americans today.
Women’s Rights National Historical Park is a
must see for history buffs as well as novices who
want to learn why Seneca Falls hosted the First
Women’s Rights Convention in July of 1848.
Discover how and why five women came together
to organize a “second” revolution. Learn how the
convention galvanized and inspired supporters
across the nation to continue to demand rights of
citizenship for women. Be inspired to think about
how you can make a difference.
Established by the National Park Service in
1980, the park includes a visitor center and four
historic buildings associated with the convention
and three of its five organizers.
The visitor center offers information about the
early women’s rights movement in a twenty-five
minute documentary film, “Dreams of Equality”,
which gives context to the First Women’s Rights
FINGER
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WOMAN
Convention. In addition to the film, the visitor
center houses exhibits detailing women’s social,
political, and religious status in the United States
from colonization to the present. The exhibits have
hands-on and interactive components to engage
and enhance your visit.
The park includes the Wesleyan Chapel where
the convention was held, the Elizabeth Cady
Stanton House where the activist lived from 1847
until 1862, the M’Clintock House where the
Declaration of Sentiments was drafted, and the
Hunt House where the idea for the convention
began. Schedules for guided tours vary by season,
check www.nps.gov/wori or call 315.568.0024 for
tour and program information.
When you arrive in the quiet village of Seneca
Falls, it seems at first an unlikely place to stage,
by 1848 standards, a daring and controversial
protest and discussion. In 1848 five women dared
to demand more responsibility for themselves and
they suspected others shared their frustrations.
In many states women were lumped together
in legal terms with “lunatics and children” and
were not able to participate in political activities
or vote. Socially, women were expected to follow
tradition, get married and raise a family, while
their husband or father managed their money and
affairs. Religiously, women were responsible for the
morality of the family.
Inspired by the different reform movements of
the period, such as temperance and antislavery, the
five women organizers wanted to hold a gathering,
a convention, to air their grievances and mobilize
others to address them. They held the convention as
quickly as possible—within ten days the organizers
drafted a guiding document titled “The Declaration
of Sentiments,” advertised in local newspapers,
wrote letters to friends, and worked out logistics for
the two-day convention.
There is more to the story that can
be experienced at the visitor center
open every day of the year except
New Year’s Day, Thanksgiving, and
Christmas. You can also “like” the
park on Facebook at http://www.
facebook.com/womensrightsnps or
on Twitter at http://twitter.com/#!/
WomensRightsNPS.
MUSEUMS
Seneca Falls Historical Society
A Slice of Seneca County Traditions
The Seneca falls historical Society is a 23-room v ictorian mansion. it is located at 55
Cayuga Street in Seneca f alls, New York. built in the 1850’s and renovated in the 1880’s, it
was occupied as a single family dwelling until 1961 when the mansion was acquired by the
historical Society.
When you step into this museum, you take a step back in time, enjoying the house decorations, as
if the family has just left for the day. The entire first floor is decorated in the Victorian period. The
carpet and wallpaper of the drawing room is original from the 1880’s renovation. The home offers
unique treasures and discoveries. Visitors daily enjoy tours that include all three floors of the mansion,
including some work areas to show visitors what a museum has to contend with. One of our most
popular items on display is a tea service once used in the White House… Purchased under James
Monroe it was given to William Seward (Secretary of State and Governor of New York) by Abraham
Lincoln. You will have to visit the Society to find out exactly how it came into our procession.
The Society boasts of a fine archives and research library that has been used by countless historians
and genealogist including Ken Burns, a renowned documentarian. Our photos of Susan B. Anthony
and Elizabeth Cady Stanton are second to none, after all, Seneca Falls is the birthplace of the
women’s rights movement. We have an extensive collection of early maps, glass plate negatives and
early families’ histories have many people eager to rummage for all sorts of information.
Please come and visit the Seneca Falls Historical Society. The Museum offers guided tours of the
period decorated rooms. The Museum is open Monday-Friday, 9:00AM to 4:00PM daily. Tours are
on the hour starting at 9:00AM. The Last tour of the day is at 3:00PM. Starting May 25 the Museum
will be open weekends, Saturday and Sunday from 10:00AM – 2:00PM. Weekend tours are on the
hour starting at 10:00AM. The last tours on weekends are 1:00PM through September 8th 2013.
Tours are $7.00 per person, $5.00 for Students, AARP Members, and AAA Members. The fee for
families is $25.00. Special tours are available by calling the Society at 315-568-8412. We are always
happy to welcome visitors to this lovely home. Also check out our web page for special programs and
events held throughout the year at the Society.
www.sfhistoricalsociety.org
FINGER
LAKES
WOMAN
MUSEUMS
A World of Art in 2013 at Cornell’s Johnson Museum of Art
The herbert f . Johnson Museum of Art at
Cornell university has a permanent collection
of more than 35,000 works of art from
Africa, Asia, Europe, and North and South
America. The museum building was designed
by i. M. Pei with funds donated by Cornell
alumnus herbert f . Johnson, late president
and chairman of S C Johnson. The building
opened in 1973.
Seven new exhibitions will be on view during
the first half of 2013. All are welcome at a free
opening reception on Friday, February 1 from
5:00 to 7:00 p.m. Programs and participants are
subject to change. All events are free of charge
unless noted. For additional events throughout
the semester, please visit our website at museum.
cornell.edu.
Storm Tharp | Third Person (January
19–April 7) features the art of Storm Tharp, the
youngest Cornell alumnus (Class of 1992) to have
a solo show at the Johnson Museum. The two-part
exhibition will be on view both at the Johnson,
featuring Tharp’s enigmatic portraits, and at
Cornell’s Milstein Hall (January 19–February 22),
featuring new work along with a mural painted
on site by the artist, assisted by current students.
The artist will discuss his work at the Museum on
Thursday, January 31 at 5:15 p.m.
Weavers’ Stories from Island Southeast
Asia (January 19–May 5) was organized by the
Fowler Museum at UCLA and presents video of
master textile artists from Indonesia, Malaysia, the
Philippines, and East Timor alongside their work.
Among several related programs being held in
conjunction with this exhibition, an afternoon of
Southeast Asian dance, weaving, and storytelling
for the whole family will take place on Sunday,
February 17 from 1:00 to 4:00 p.m.
Drawn to Excellence: Renaissance
to Romantic Drawings from a Private
Collection (January 26–May 5) presents a
collection of drawings from the 15th to 19th
centuries, organized by the Smith College Museum
of Art, that offers one of the finest opportunities in
the Johnson’s forty-year history for our audiences to
FINGER
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WOMAN
see a large group of high-quality masterworks. Two
special lectures will be held in conjunction with this
exhibition: on Thursday, March 28 at 5:15 p.m.,
Margaret Holben Ellis of NYU and the Morgan
Library & Museum will explore how science—
particularly advances in imaging technology—
can complement the study of drawings through
the investigation of materials and techniques;
and on Thursday, April 18 at 5:15 p.m., Linda
Wolk-Simon of the Morgan Library & Museum
will discuss how Raphael’s workshop became a
teaching academy.
Beauties and Beasties in Children’s Book
Illustrations (February 2–May 5) is a special
show held in conjunction with exhibitions at
Cornell’s Kroch Library and the Tompkins County
Public Library. See original drawings, paintings,
objects and books by a variety of artists who have
been deeply engaged in creating images for the
classic repertoire of children’s books.
Ana Mendieta was a fascinating artist (1948–
1985) who created “earth body” sculptures where
she inscribed her silhouette into the landscape. The
Johnson will be screening three little-seen short
films by the artist that document her process from
February 2 to May 5.
The Johnson Museum will celebrate its 40th
anniversary in May 2013. A special exhibition of
posters (April 20–July 14) looks at different parts
of our history as well as that of the A. D. White
Museum, predecessor to the Johnson (1953–1973).
Hair: Untangling Roots of Identity
(April 20–July 14) is the theme of the annual
exhibition curated by Cornell’s History of Art
Majors’ Society. Through geographically and
chronologically diverse prints, photographs,
drawings, paintings, sculpture, masks, and
nontraditional “art” objects, this exhibition will
explore hair’s function as an object open to both
stereotypes and self-fashioning. The student
curators will discuss the show at a free tour on
Thursday, May 2 at 12:00 noon.
The Johnson Museum of Art,
114 Central Avenue in Ithaca, NY,
is open Tuesdays to Sundays from
10:00 a.m. to 5:00 p.m. Admission is
free. Metered parking is available in
the lot next to the Museum. For more
information, please call 607-2556464 or visit the Museum’s website
at museum.cornell.edu.
Cornell
University
Photography
MUSEUMS
Before Ithaca was Gorges, Ithaca was Glaciers!
history, as well as
Come visit ithaca’s Museum of the Earth
the natural history
this May to learn all about glaciers from their
in the Finger
newest permanent exhibit our Changing
Lakes area.
Earth—Glaciers. Scheduled to open to the
For those of
public on May 11th, the exhibit will explore
you who desire a
how climate change has affected the Earth
sneak peak, this
and the role of glaciers in the history of the
year’s Museum
fundraising gala
Earth. Young children will be able to “crawl”
is a Glacier Gala
through the glacier; the entire family can
“listen” to the sounds of ice cracking and “feel’ and will be held
at the Museum on
a simulated surface of an actual glacier.
Saturday, May 4,
Dr. Robert Ross, Associate Director of
2013. Tickets are
Outreach states “We designed this exhibit to enable
$75 a person or
$50
children and their parents to better understand
$150 a couple and all proceeds go to support science education. Wear your best glacier garb, enjoy icethe impact that glaciers have on our world and
themed drinks, bid on fantastic auction items, and have a great time all in support of STEM learning.
the future of our children. Children will be able
to crawl through ice tunnels, touch real ice and
DiRECTioNS
pull ice cores out of the glacier to see the different
The Museum is located at 1259 Trumansburg Road, Ithaca, NY 14850 and is less than two hours
colored layers. “ Thanks to generous donors
away from Rochester and less than an hour and a half from Binghamton, Corning, Elmira and Syracuse.
including the Institute of Museum and Library
For Ithaca-area residents, visitors can use the Tompkins Consolidated Area Transit bus system via Route
Services, Tompkins County Tourism Board, and
14 from the Ithaca Commons. Detailed directions can be found on the museum’s website. Parking is
Wegmans, the Museum will be able to provide a
plentiful and free.
sensory-rich experience for visitors who will be able
For more information about the Museum of the Earth and Our Changing Earth—Glaciers please
to experience a glacier up close without having to
contact Elizabeth Brando, Associate Director for Institutional Advancement, at (607) 273-6623 x15 or
travel a long distance.
[email protected].
Our Changing Earth – Glaciers is part of the
Museum of the Earth’s Early Learners Initiative,
which seeks to provide and support the learning of
children ages 2-5 through innovative, sensory-rich
exhibits and programs. This attraction will further
The Museum is a public education venue
About the Museum of the Earth
the Museum’s mission to be a leader in Earth
of
the
Paleontological Research Institution.
PRI’s Museum of the Earth was established in
science and environmental education.
Founded in 1932, PRI has outstanding programs
2003 to provide the general public with a unique
The Finger Lakes region is fortunate to have this
in research, collections, publications, and public
opportunity to explore our world through a mix
exhibit come to the area as it is the most modern
education. The Institution cares for a collection
of natural history displays, interactive science
and up-to-date immersive glacier exhibit within a
of nearly three million specimens (one of the 10
features, and art exhibitions. The Museum’s
200-mile radius. The exhibit was designed in part
largest in the U.S.), and publishes Bulletins of
8,000-square-foot permanent exhibition takes
by Adirondack Studios, located in Argyle, New
American Paleontology, the oldest paleontological
visitors on a journey through 4.5 billion years
York. Founded in 1975, Adirondack Studios is a
journal in the Western Hemisphere, begun in
of history, from Earth’s origin to the present
leader in museum exhibit design across the globe.
1895. PRI is a national leader in the development
day. Through hands-on, visual exhibitions and
Additional design and fabrication was created
of informal (i.e., outside the classroom) Earth
outreach, the Museum of the Earth encourages
in-house by a team managed by Beth Stricker,
science education resources for educators and the
critical thinking about life on Earth in the past
Exhibitions Manager. Not only will the exhibit be
general public.
and today, and how our species is affecting the
entertaining for children while being educational,
natural world.
but it will also give some perspective on how
climate change has affected the Earth’s natural
FINGER
LAKES
WOMAN
MUSEUMS
Rose Hill Farm and the Johnston House
Just as they have for over 200 years, farms
dominate the finger Lakes countryside. in
the mid-1800s, Rose hill farm was a premier
example of the modern American farm, and
the “farmhouse” was a stellar example of
elegant Greek Revival architecture. This
National historic Landmark still stands
overlooking Seneca Lake in the heart of the
finger Lakes. Today, it is an historic house
museum owned by the Geneva historical
Society and open for guided tours May 1
through october 31.
Despite its imposing appearance, Rose Hill
Mansion was a family home for most of the 19th
century and the center of a busy and productive
farm. On the tour, meet young Robert and
Margaret Swan in 1850 as they take up farm and
family life and follow them as they become an
established presence over forty years of life at Rose
Hill. Through family letters, photographs, and
diaries, you will meet their children and explore
the family’s joys and sorrows. You’ll hear about
their interactions with neighbors and the many
workers they employed to keep up the large house
and farm. Discover how Robert Swan, who was
trained as a merchant, combined business methods
of organization with scientific innovations like
drain tile to make his farm more productive and
profitable.
Twenty rooms in the house are restored and
FINGER
LAKES
WOMAN
furnished with mid-19th-century pieces donated by
area families. Many items belonged to those that
lived in the house, including a Severin Roesen still
life and an 1845 rosewood parlor set attributed to
Alexander Roux. From the front porch you will
enjoy the same magnificent view of Seneca Lake
and Geneva that the Swans did.
A former carriage house on the property
features exhibits on the Rose family, who first
settled the property in 1802, bringing 27 enslaved
workers with them from their Virginia plantation,
and William Strong, the builder of the 1839 Greek
Revival house. Also in the visitor center, enjoy
the Rose Hill Mansion Gift Shop, which carries
historically-inspired and locally made items, as
well as souvenirs, history books, jewelry and home
decorative items. In a nearby outbuilding is a
tasting room operated by Billsboro Winery and
featuring their wines for sale.
To go deeper into the Swan family story, take
time to visit the nearby Johnston House. This was
Margaret Johnston Swan’s childhood home and
the site of Robert Swan’s agricultural education.
Margaret’s father John Johnston built this simple
farmhouse in 1822, after emigrating from
Scotland. Thirty years later he was renowned as
the “Father of Tile Drainage in America,” for his
innovations and experiments in agriculture. At this
house, learn how Johnston took a worn out farm
and transformed it into one of the most productive
in the state. See where his wife Margaret bore and
raised their children, managed the household, and
longed for her family back in Scotland. Here you
can take a glimpse into the risks and rewards of
moving to a new nation, leaving all you love behind,
and establishing your family as a financial and social
success.
Rose Hill Mansion is located at 3373 Route 96A,
about a mile south of Routes 5&20, near Geneva,
New York. The house is open May 1 to October 31,
Tuesday through Saturday, 10 a.m. to 4 p.m., and
Sunday, 1 p.m. to 5 p.m. Closed Mondays. The last
daily tour is at 3:30 p.m., Tuesday through Friday, at
4 p.m. on Saturday, and at 5 p.m. on Sundays. The
grounds are open year round, free of charge.
Admission to Rose Hill is by guided tour only
and is $7 for adults, $6 for seniors, and $4 for
children 10 to 18. Children 9 and under are free.
A family rate of $15 is available for two adults and
one or more children aged 10 to 18 in the same
household. Discounts are offered for group tours of
ten or more, and reservations are required.
The Johnston House is open Saturdays, 10 a.m.
to 4 p.m. and Sundays, 1-5 p.m., May through
October. Admission is free, but donations are
appreciated. It is located at 3523 East Lake Road
at Route 96A, near Geneva, New York. Both Rose
Hill and the Johnston House are administered by
the Geneva Historical Society at 543 South Main
Street, Geneva, New York. For more information
about visiting Rose Hill, call 315-789-3848 or visit
www.genevahistoricalsociety.com.
MUSEUMS
Finger Lakes Museum Pushes Forward…
Concept Is Now Reality
bY: NATALiE PAYNE, CoMMuNi CATioNS DiRECT oR
imagine a place where you can travel through
time to witness the glacial formation of 11
long, pristine lakes… or walk through an
immense freshwater aquarium… or hike
along a wooded wildlife habitat trail… imagine
a place where you can see how the finger
Lakes Region has been reshaped over time
by the influence of man on his environment…
This place is The finger Lakes Museum.
Formally known as The Cultural And Natural
History Museum Of The Finger Lakes, and
mercifully known now as simply The Finger Lakes
Museum, have people though out the 14-county
watershed region abuzz. A museum dedicated to
developing, supporting and inspiring stewardship
of the region – and of fresh water around the
world. As a showcase of the cultural heritage
and ecological evolution of the vast Finger Lakes
Region of New York State, The Finger Lakes
Museum plans to lead by example in stimulating
an intrinsic love and respect for the natural world
and cultural intrigue of the region.
The essence of the Finger Lakes is represented
at the site of the Museum’s home at the north-west
tip of Keuka Lake. Located central in the Region
and in the heart of Finger Lakes Wine Country,
the Museum site is rich in natural features,
including one mile of shoreline, forested hillsides,
ravines, streams, wetlands, majestic vistas and a
historic hamlet.
The Museum site consists of two campuses
– one mile apart and connected by water, trails,
programming and roads. With its vision to create
an immersive experience, the Museum’s primary
exhibit-based facility, also known as Phase II, will
be located within the natural setting of Keuka Lake
State Park. Centered around a 150,000 gallon
freshwater aquarium – the largest in the Northeast
– the Museum will be a showcase of the indigenous
habitats of the Finger Lakes, as well as interpret
the native species.
The Museum’s Phase I – The Discovery
Campus, is located in the historic hamlet of
Branchport, and will serve as the home to
educational and hands-on programs, a kayak
center, and a live bald eagle aviary. Phase I is
underway, with the Museum successfully raising
investors and NY State grant funds. The two
distinct campuses are unique venues offering
a wide variety of natural and cultural Finger
Lakes experiences, but that’s not all. The
responsibility of the Museum is to inspire pride
and stewardship of the region. By activating
residents, visitors, and future generations
through engaging educational and inspirations
programs both at its site and throughout the
region, the Museum will be a catalyst that
evokes positive change and drives a powerful
new brand for the Finger Lakes Region.
On December 19, 2012, Governor Andrew
Cuomo announced the winners of the 2013
Regional Economic Development Council
grant awards and The Finger Lakes Museum
was among them! The Museum was awarded
$578,000 in grants from four state agencies.
Most of these funds will be used for architectural
planning and design services for the Museum’s
Phase II – the exhibit-based campus in Keuka
Lake State Park. Also in 2012, the Museum
was awarded nearly $2.3 million in state grants
for Phase I – supporting the redevelopment of
the Branchport Elementary School into the
Discovery Campus.
Each of these grants from three state agencies
came with a “matching funds” requirement.
That meant that the Museum must raise $1.3
million in private donations to access the $2.3
million in state funding. The Museum has
been working hard to raise these matching
funds, and thanks to the many supporters,
grants from private foundations and in-kind
donations, significant progress has been made!
However, donations are still needed in order
for the Museum to reach success. Donations
can be made via the Museum’s website www.
FingerLakesMuseum.org or by mail to The
Finger Lakes Museum at PO Box 96, Keuka
Park, NY 14478.
Please stay up to date on the
Museum’s progress and visit our
website and sign up for e-newsletters.
www.FingerLakesMuseum.org
in other recent news, two new board
Members have been elected to the
Museum’s b oard of Trustees. The
Museum’s board, currently consisting of 13
elected members, is the governing body
of The Finger Lakes Museum nonprofit.
These new members are Marianne Brand
of Penn Yan and Ramona Englebrecht of
Rochester. Marianne brings to the
board, her expertise in business
management and public relations
together with her love of the finger
Lakes and enthusiasm for The
finger Lakes Museum. She plans
to play a large role in helping
the Museum continue to build
its community involvement both
locally and regionally.
Ramona Englebrecht has been a longtime
volunteer with the Museum and is equally
passionate about the project. She has
degrees in anthropology and archaeology,
and is a vice president at the American
heart Association. Ramona also brings
museum experience and
knowledge, specifically in exhibit
development, fundraising and
day-to-day operations. one of her
major objectives with the Museum
will be to lead the formation of a
new “f riends of The finger Lakes
Museum” group.
FINGER
LAKES
WOMAN
EDUCATION
Ithaca Is… Arts and Education
The Community School of Music and Arts
bY: Robi N TRoPPER-hERbEL, ExECuTivE DiRECT
Ask just about anyone to free associate on
the phrase “ithaca is…” and i guarantee that
after “gorges” two of the top answers will be
“arts” and “education.” for more than half a
century, the Community School of Music and
Arts (CSMA) has played a leading role in both
these quintessential ithaca activities. from
its founding as a music school operating out
of the home of Eunice and Clayton Weber,
the school has grown by leaps and bounds
over the decades, adding instruction in dance,
visual arts, music, languages and theater for
folks of all ages.
Today CSMA is a bustling school and
community art gallery occupying three floors of
downtown Ithaca’s historic T.G. Miller’s/Eagles
building just east of the Commons. Once the
headquarters for the Fraternal Order of Eagles,
and also a paper supply company, a nightclub, a
speakeasy, and a police shooting gallery over its
lifetime, this stately building now offers spacious
art studios, two dance studios (one a large ballroom
and performance space), twelve music practice
rooms with pianos, a percussion room, and two art
gallery spaces.
Every weekday at about 3 pm, the first floor
gallery comes alive with the patter of small feet
with parents in tow, rushing to lessons in piano,
violin, guitar and more. Other feet gallop up to the
third floor to rehearsals for the Ithaca Children’s
Choir led by Dr. Janet Galván, while still more
gather for Terry Plater’s “Around the World with
Arts and Crafts.” Parents bust out the juice boxes
and crayons for the other kids they have in tow, or
head upstairs to sit on the quaint yet comfortable
side benches as young voices learn to warble in
harmony. Others browse the wonderful art on the
gallery walls.
Meanwhile, one of the Ithaca College interns
assisting the choir is copying some music in the
office downstairs, as a private instructor waits a
turn. Just next to them, an elderly newcomer to the
area is inquiring about painting classes at the main
FINGER
LAKES
WOMAN
oR, tHE CoMMUnitY SCHooL oF MUSiC AnD ARtS
desk, just as three college students rush in for the
ballet class downstairs.
While afterschool and Saturday mornings
become ‘family time’ in the building, there is
something going on almost every hour. Around
5 pm on Mondays, teens and adults are trooping
in, drawing pads tucked under their arms for an
anatomy class with Greg Tomezsko. Throughout
the day, voices doing scales filter through the
hallways. Thursday afternoons sees an art model
breezing in, while a dozen seniors (and one or two
younger types) set up their easels for an open sketch
session. Between 10 and 3 any weekday you are
also likely to trip over a class of students from the
nearby New Roots Charter School utilizing our
facilities.
CSMA offers instruction to over a thousand
students each year—young, old and in-between—
including private instruction in music, and group
classes in ballet, tap, modern and belly-dancing;
painting and drawing; music ensembles; jazz
improvisation and theater. Not only does the school
provide instruction to the public, it also invites the
community to interact with art and performance
every week. Eight to ten times each year new
…when school is out, CSMA is in!
Artsbreak
for ages 6–9
Feb 15, 18 & 19
(fri, mon & tues)
& Apr 1–5
(mon–fri)
CSMA - ITHACA . ORG
(607) 272-1474
Music, dance, visual arts and
theater activities with demos
and performances. Each day
has its own theme! Register
for one day or several.
programs run 9 am–3 pm
after-care until 5:15 pm
included in the fee
exhibits are hung in our galleries. On the first
Friday of each month art-lovers stream in to view
new work during Downtown Ithaca’s First Friday
Gallery Nights. (Our current exhibit, “Microcosms”,
features small format works, curated by local art
critic Arthur Whitman, February through March.)
Most weekends find performances in our grand
3rd Floor Performance Space. The annual Joni
Mitchell Tribute (Friday, March 8) will feature
popular Ithaca musicians performing Mitchell’s
music to benefit CSMA’s programs. See our website
for info about our Sunday afternoon concerts this
winter and spring and many other events.
Finally we love to say “When school’s out,
CSMA is in!” Every winter, spring and summer,
when public schools go on break, we offer our very
popular, multi-disciplinary arts day camps. We invite
your child to explore Artsbreak, day-long camps for
ages 6 to 9, taking place Feb 15, 18 & 19 and again
April 1–5. To register for classes, learn about our
events, faculty and room rentals, or more visit our
website: csma-ithaca.org
EDUCATION
Bluegill fish feed near the surface of Finger
Lakes waters. Photo by David O. Brown
Promoting, Protecting and Preserving the Finger Lakes,
The Finger Lakes Institute Focuses on the Environment
BY:
BY: SARAH MEYER, COMMUNITY OUTREACH COORDINATOR, tHE FinGER LAKES inStitUtE
The eleven finger Lakes, namely Conesus,
hemlock, Canadice, honeoye, Canandaigua,
keuka, Seneca, Cayuga, owasco,
Skaneateles, and otisco, are located within
the Great Lakes basin. With its prominent
setting within the watershed of Lake ontario,
the finger Lakes region is an ideal site to
conduct scientific research; demonstrate
green technologies and practices; and
promote interdisciplinary approaches to
environmental education and stewardship in
regional urban and rural communities.
The Finger Lakes Institute at Hobart and
William Smith Colleges (FLI) is dedicated
to the promotion of environmental research
and education about the Finger Lakes and
surrounding environments. In collaboration
with regional environmental partners and state
and local government offices, the FLI fosters
environmentally-sound development practices
throughout the region and disseminates
information to the public. Programs are conducted
in four major areas--research, education,
community outreach and public service, and
economic development.
Research projects provide background
information and insight about the quality of
the environment and functioning of ecological
systems. Educational activities such as the Science
on Seneca and Finger Lakes Regional Stream
Monitoring programs provide curricular materials
and resources that support K-12 inquiry-based
education. Community outreach and public
service programs promote knowledge, resources,
and life experiences leading to stewardship of
the Finger Lakes by conducting programs for a
variety of learners and ages to inspire participants
to become active and knowledgeable citizens.
Economic development and environmental
quality are inextricably linked in the Finger Lakes
region. Comprehensive land use planning, policy
development, and sustainable enterprise can help
to simultaneously support and promote economic
vitality and environmental protection in the region.
Activities within FLI programs include
conducting scientific research and monitoring
projects with regional scientists and other experts;
hosting guest lectures, educational workshops,
scientific conferences, and K-12 educational
programs; coordinating teacher training events and
sponsoring public service events such as local beach
cleanup events; and providing college level student
internships and independent study opportunities.
Noting the need to amplify interdisciplinary
learning and promote access to various perspectives
of a diverse audience, the FLI continually engages
with lake association members, community
decision makers, artists, teachers, governmental
agencies, students, experts, and educators to
increase environmental knowledge and facilitate
information sharing.
Recognizing critical threats to the health of the
Finger Lakes watershed from pollutants, invasive
species, and energy development, underwater
filmmaker David O. Brown is collaborating with
FLI scientists to film underwater Finger Lakes
habitats. In collaboration with the FLI, Brown
has filmed stream monitoring of Six Mile Creek
in Ithaca, electrofishing and fish surveys in Castle
Creek in Geneva; surveillance of bloody red
shrimp in Seneca Lake, and many other locations
in the Finger Lakes ecosystem. Brown’s revelations
of the underwater world enhance the FLI’s ability
to provide education about invasive species, stream
ecology, and underwater habitats. The developing
collaboration with the underwater filmmaker has
led to the generation of videos and photographs
that can be shared with schools and citizen groups
dedicated to protecting the integrity of the Finger
Lakes watershed.
The FLI actively works with college students
by providing leadership for campus initiatives and
for student research projects and employment.
Over 100 students have participated at the FLI
by completing internships and independent
studies. Each student participant works with FLI
staff members as the student completes projects
pertaining to research, education, community
outreach, and economic development.
Students gain a greater understanding of
cultural and technical knowledge of the Finger
Lakes region as well as a personal connection
with the communities/organizations they serve.
One such example is the FLI’s Store the
Storm rain barrel program in which HWS
students assist in raising awareness of green
infrastructure techniques by conducting rain
barrel sales and workshops on campus and in
the surrounding community.
Citizens of all ages are encouraged to
become involved and well-educated on issues
and concerns pertaining to the Finger Lakes
environment. The FLI encourages stewardship,
public service, and community involvement
through dissemination of information about
the quality of the environment and actions that
citizens can take to enhance it.
To learn more about the Finger
Lakes Institute and its many
regional projects, visit
http://www.hws.edu/fli/
FLI intern Kelly Watters ’13 and Sarah
Meyer, FLI Community Outreach
Coordinator, led Hobart and William Smith
student volunteers in building 50 rain barrels
for the FLI Store the Storm program.
FINGER
LAKES
WOMAN
EDUCATION
Odyssey of the Mind: Where Creativity Meets Competition
by Carol Ann DeSimine
O
dyssey of the Mind (OotM) is an
international educational program
that provides creative problem-solving
opportunities for students. Schools purchase a
membership for $135 and receive a set of materials that includes five long-term problems.
The school forms teams of up to seven students
each, and each team chooses the problem it
wants to solve.
OotM long-term problems
The long-term problems range from the performance-oriented to the technical, and they
change each year. They are called “long-term”
because teams work on their solution over
the course of several weeks or months before
taking it to competition. The problems for the
2012-2013 program year are:
P�� 1: P�� P��. Teams will design,
build, and operate three vehicles that each
use a different type of propulsion system. The
vehicles will travel through obstacles to deliver
parts into an Assembly Area, where the team
will assemble the parts into a pet animal. The
team will create a signal for each time a vehicle
delivers a part. Once the animal is assembled it
will perform a trick or be a part of a trick.
P�� 2: T�� E�� M�� G� T��.
Teams will create and present a performance
that includes a tangible representation of messages sent by email. A Sender character will
create and send three emails: one that requires
a return receipt, one with a work of art as an
attachment, and one that goes through a SPAM
filter. All three will pass through an email server
network before reaching their final destination.
Two emails will go to a Receiver character and
another will go to an offbeat location.
ART��, �� M��. Teams will present a performance that includes a replica of
a classic work of architecture that was built
between 1,000 AD and 1,600 AD. The replica
will include three works of art in its design.
The works of art will disappear somehow, and
a minimum of two characters will be involved
in a quest to find them. The performance will
include two pieces of music accompanied by
three types of choreographed movement.
P�� 4: T��-W��. Teams will design
and build a structure made of only balsa wood
and glue that will be released down a ramp,
travel across the floor, and then moved onto a
tester without the team touching it. The strucFINGER
LAKES
WOMAN
ture will then be tested by having
weights placed onto it.
P�� 5: I�’� H�� Y�� L��
I�. Teams will create and present
a humorous performance that includes two characters whose natural behavior seems odd to those
around them. One scene will
establish the “normal” behavior of
one character that, at some point
in the performance, finds itself
among others who react to the
out-of-place behavior. The other
character’s behavior will stand out
too, but this character will end up
in a setting where its odd behavior
is considered normal.
Team members from C R Weeks Elementary School, Windsor, NY,
with OotM Founder “Dr. Sam” Micklus as they claim their 3rd-place
medals at the 2012 World Finals in Ames, Iowa, last May.
Going to Competition
While participating in Odyssey of the Mind
tournaments is not a requirement, having a
goal to work toward encourages students to
work to their full potential. Competing against
one another provides a forum to showcase
their accomplishments and exposes them to
the ideas of others.
Typically, teams compete each spring at
the regional level, then at the state/province/
country level. Those that advance from there
are eligible to attend the annual Odyssey of the
Mind World Finals, the culminating event to the
program year. World Finals is held each May on
the campus of a U.S. university.
An International Extravaganza
Odyssey of the Mind is an international program. Teams participate in nearly every state
in the U.S. and from about 35 other countries,
including Singapore, Poland, China, Mexico, and
Germany, to name a few. Most participating
states and countries are represented at World
Finals, making it a true multicultural experience. The World Finals Opening Ceremonies is
fashioned after the Olympics and is a spectacle
to behold, where teams march into an arena,
carrying their state or country flag and wearing
the “costume” of their geographic area.
International teams are often paired up
with U.S. teams in a Buddy Program during
their stay at World Finals, or they extend their
stay in the U.S. by living with host families for a
few days, where they get to see first-hand the
American “experience.”
OotM in New York
At the 2012 World Finals, held at Iowa State
University, more than 800 teams competed.
Only 19 were chosen as champions in their
problem and division by claiming 1st, 2nd, or
3rd place. Teams who placed 4th through 6th
received honorable mention.
Out of the 33 teams from New York that
competed at World Finals, four claimed honorable mention, and C R Weeks Elementary
School of Windsor, NY, claimed 3rd place in its
problem and division.
New York has a very strong Odyssey of the
Mind Association, NYSOMA. In fact, New York
has the largest OotM membership of any other
state or country. Because of this it is broken
down into 17 regions, each of which will hold
its own tournament in February or March.
Those who place there will advance to the
New York State Tournament on March 23 at
Binghamton University. The 1st- and 2nd-place
team in each problem and division will qualify
to advance to World Finals. Admission is free to
the public to attend.
To find information about your OotM
region or how you can get involved in OotM
in New York, go to www.nysoma.org, or email
Jackie Otte at [email protected]. For information
about Odyssey of the Mind International, visit
odysseyofthemind.com.
Carol Ann DeSimine is the
owner of Big Eye Media, a
creative services agency. She is
also a consultant to Odyssey of
the Mind. Contact her at
[email protected].
Geneva On The Lake
Romantic beauty, stunning surroundings, and gourmet cuisine
at a historic hotel where you’ll be treated like royalty
European Elegance
Stunning Atmosphere
“One of the 10 most romantic
inns in the United States”
~American Historic Inns
“The stunning four-diamond
Geneva On The Lake has a
garden reminiscent of
Versailles”
~Wall Street Journal
Exquisite Dining
Outstanding Service
“The food is extraordinarily
good”
~Bon Appetit
“Offering exceptional
comfort and service”
~The New York Times
For reservations, call
800-3-GENEVA
www.genevaonthelake.com
1001 Lochland Rd,
Route 14
Geneva, NY 14456

February /March 2013

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