Billy Casper Golf Response to RFP #10-100

Transcription

BILLY
G
CASPER
O
L
Response
City
F
To
of Fernandina Beach
Request for Proposal
RFP
Proposal
for
Management
and
100
I0
Operation of City
Golf Course
Fernandina Beach Golf Course
August 2010
Billy Casper Golf
8300 Boone Boulevard Suite 350
Vienna Virginia 22182
Telephone
703 f 1444
76
Fax 703
3504
893
vvww
ergolfcom
billycas
Contact W Douglas White
1444
76I
703
dwhite@billycaspergolfcom
1
r
a
snit c
sr
G
O
L
f
Fernandina Beach Golf Courses
Fernandina Beach FL
Au
st 2010
TABLE OF CONTENTS
SECTION I
Letter ofTransmittal
Corporate Information
Proposed Option A
Executive Summary
SECTION 2
Qualifications
Experience
Financial Qualifications
SECTION 3
Business Plan
C I Golf Operations
Capital Improvements
Marketing
2 Maintenance Services
C
D
Food
Beverage
SECTION 4
Financial Plans
Oversight
SECTION 5
Fees and
Compensation
SECTION 6
Staffing and
Professional Qualifications
SECTION 7
Supplemental Information
Exceptions
RFP Cover Page
Amendment 4 Signed Acknowledgement
2
Ill7 tASPEA
G
Fernandina
z
O
l
f
Beach FL
August 2010
Section 1
SECTION I
LETTER OF TRANSMITTAL
August 3
2010
Ms Deni
Murray
Purchasing Agent
City of Fernandina
Beach
204 Ash Street
Fernandina Beach Florida 32034
Dear Ms
Murray
Billy Casper Golf BCG has provided a proposal for Fernandina Beach Golf Course FBGC
fully understands the requirements of the specifications for the RFP 10 100 Management and
Operation of the City Goof Courses RFP
Contact Information for BCG
s
W
Douglas
representatives for
BCG
submittal Questions
White
Vice President Business
Development
8300 Boone Blvd Suite 350
Vienna Virginia 22182
Phone
Direct
dwh
703 1444 x330
761
6975
344
703
rgolfcom
cas
bilh
We look forward to
are
available
an
opportunity to present our qualifications
questions you may have
and
plan
for
operation
of FBGC We
to answer any
Sincerely
9
r
R Joseph
oodrich
Senior Vice President
3
61L1Y LASPfA
G
O L
f
Fernandina Beach GolfCourses
Fernandina Beach FL
August 201Q
CORPORATE INFORMATION
Name of Party
Billy Casper Golf
Address
8300 Boone Boulevard Suite 350
22182
Vienna Virginia
Telephone
76I
703
1444
Fax
3504
893
703
Federal Tax ID
10923 1 6
86
Date of
December 2003
State
Virginia
incorporation
of incorporation
LLC
Peter M Hill Chairman CEO
Officers
Robert C Morris Vice
Shareholders
Chairman
Peter M Hill Herndon VA
Robert C
Morris
Treasurer
Secretary
50
Great Falls VA
50
Billy Casper Golf is a Limited Liability Corporation LLC with Articles of Organization for the
Corporation filed in the Commonwealth of Virginia in December 2003 Prior to the formation of Billy
Casper Golf LLC BCG LLC Billy Casper Golf Management Inc BCG Inc was formed in 1989
and has been continuously doing business and performing golf management services since that time
BCG LLC was formed for the purpose of performing the same golf management services as BCG Inc
but limited to golf management engagements entered into after December 31 2003 The formation and
planning initiatives only this arrangement in no
operation of BCG LLC is in response to corporate tax
of BCG Inc or BCG LLC under any third
party agreement
way limits the obligation or requirements
for golf management services BCG is currently authorized to conduct business in the state of
Florida
PROPOSED OPTION A
respectfully submits a proposal to the City of Fernandina Beach City for the operation of
Option A Our pro forma provides for the payment of all leases debt service and capital
improvements as outlined in the RFP a capital reserve fund continued preferred access to members of
FBGC and additional revenue to the City
BCG
FBGC under
i
4
M
see
c
r
en
G
O
L
F
Fern andi na Beach G oK C ourses
Fernandina Beach FL
August 2010
1
EXECUTIVE SUMMARY
appreciates the amount of due diligence required to properly evaluate the best
s operational plan
City for the long
term operation of FBGC BCG
operator
of
and
enhancement
of services for
proven systems
provides for facility improvements implementation
and
residents
Our
record
of
financial
the members golfers
proven track
improved
performance
and success on a national level and more specifically in the Jacksonville Golf
experience
municipal
Market reaffirms our ability as the best partner for the City
BCG understands and
partner with the
to
FBGC and growth of the game initiatives are exemplified through our impending
The RPSG in conjunction with BCG will utilize
with Ron Philo School of Golf RPSG
Our commitment
relationship
to
primary golf academy in the North Florida Market For nearly ten years this academy
provided golfer development clinics and golf related events at the Amelia Island
Our operating plan is inclusive of both golf operations and the new Ron Philo School of Golf
the
FBGC
as
taught
instruction and
Plantation
Making a Difference
provided
has
cost
savings
resulted in rounds and
in
challenging
a
Goals of the
largest
operator of
and efficiencies for
revenue
growth
economy and will do the
our
across
the
same at
in the United States Our scale
public golf courses
clients Our attention
portfolio
detail and guest service has
BCG consistently delivers financial results
to
FBGC
City
I To provide
Beach
for FBGC
to become the
BCG has grown
year
round quality affordable golf operations primarily
secondarily
and
to
friendly golf environment
Our track record
non
residents of Fernandina Beach
for the many members that have the
operating golf
facilities for the
City
of
as
to
the residents of Fernandina
well
as
supported
maintaining
FBGC for
Jacksonville
so
Chicago Chicago Park District Chicago
our ability to increase value to residents
To generate sufficient
2
improvements
renovations and
BCG bucked the
for 2009
3
To
actively
revenue
over
to
fully
Forest Preserve District
2008 over 2007 and
manage
fund the facilities
trend reporting
facility operations
can
Cincinnati
of municipalities
equipment replacements
golf industry
s
member
many years
Cincinnati Recreation Commission
reinforces
a
an
operations
facility
and
perform timely capital
at the
increase in both rounds and
demonstrate the
same
revenue
for FBGC
that controls costs without
sacrificing
services to the
public
and members
BCG
quality
To
4
reference many municipal facilities that demonstrate
standards and superior playing conditions
can
provide
excellent guest service to the members and
public
our
commitment
in all
areas
to
maintaining
and aspects
of the
operation
s commitment
BCG
to
guest service is reinforced with its proprietary training program ACETM
employee training program in the golf industry today
BCG trained more than 5
000 employees in ACET the Guest Experience in 2009
focused on creating a fun and enjoyable experience for our patrons
the Guest
Experience
the best
5
w
eiiircesvEa
G
O
L
F
which
Fernandina Beach FL
August 2010
5
grounds at a level better than other local first class daily
consistent with levels expected of other City owned facilities and grounds
To maintain the
operations
and
facility
and
Southwood Golf Club No 23 in Florida
Wintonbury
Stonebridge
Lederach Golf Course
6
To
continually
make
Throughout
Top
50 under
50 Golf Digest
50
Municipal
Golf Courses
Top
improvements at
the
capital planning
for improvements
golf
Golfweek
Hills Golf Course named No 2 in Connecticut
Golf Course
fee
Golfweek
Nationwide Golf Digest
the facility within the limits of available
process each year BCG shall
funding
constantly
evaluate the property
that add value to the members and increase valuation of the asset for the
City
Current Challenges
requires a capital infusion from the City to offset the decreasing
membership dues lagging revenues increasing expenses and deferred maintenance Therefore without
sound professional management FBGC will struggle to maintain a profitable and viable entity level of
FBGC faces
an
quality
standards and
The
economic
s
City
challenge
that
of services once afforded the
debt of
3 million annual
1
membership
debt service of
and the
City
000
150
for the
and property taxes of nearly
City in a lease structure with an
potentially risky proposition
represent nearly 20 of total Gross
experience of neighboring Royal America is illustrative of the risk
assume if any operator agrees to accept this liability
000
200
operator
create a
per year
The two
items combined
Revenues
the
City
The
would
golf course it may be proposed that the City add
economically viable for the City as the
to
I Increase usage fees for residents and
only way to meet the debt service and repayment are
members 2 Reduce operating and standards and 3 Assume a significant growth in new rounds
which is not realistic based on the distress of area courses It should be noted that the City could
refinance and effectively reduce the annual debt service without the assistance of any firm
In order to
source
additional
capital
to renovate the
to the current debt structure BCG feels this alternative is not
Solution
City and FBGC is for BCG to operate FBGC thus revitalizing FBGC As
shown in our pro forma the management model will provide multiple benefits to the City to include I
investment into future renovation 3 financial
Increased income to the City for debt repayment 2 re
standards
control
of
return to City 4
operating
5 affordable rate structure and usage fees 5
The best solution for the
nationally recognized Golf Academy 6
proven operator with local
6
liar
G
O
srEt
c
L
F
knowledge
and support
Fernandina Beach FL
August 2010
Section 2
SECTION 2
EXPERIENCE AND QUALIFICATIONS
BCG OVERVIEW
Billy Casper Golf
Robert C Morris in
S
U
Open
LLC
BCG
cooperation
winner and Masters
was
founded in
with PGA Tour
1989
by Peter M Hill and
time
legend Billy Casper two
Champion
Headquartered in Northern Virginia the firm maintains regional offices across
the U
S giving BCG a corporate presence in California Florida Hawaii Illinois
Maryland New York New Jersey Ohio Texas Virginia and Washington State
leading golf course management firms and the expert in golf course
operations and marketing of municipal golf courses similar to FBGC We provide complete
service golf course facility and business management golf course maintenance sales and marketing
full
development and consulting services to owners of public and private golf courses nationwide
BCG is among the nation
s
significant experience and a successful track record in the operation of golf course
owned golf courses 70 golf course
including upscale properties municipally
course
multi
portfolios and all sizes and types of golf courses 9 18 27 and 36
municipally owned
holes public daily
fee semi
private private practice and resort
BCG has
facilities
BCG manages more than 100 facilities in 26 states the District of Columbia and Costa
7 million rounds of golf annually or about 8
500
Combined these facilities host in excess of 3
Currently
Rica
400 guests who are
1
day played by more than 000
our
team
of
experience by
approximately 6
000 employees
per
s
BCG
guest
every
a
fun and
enjoyable golf
progressive and innovative Each of our employees
trained and commits to delivering a phenomenal golfing experience to every
day through the following pledge
approach
nationwide is
treated to
to
managing golf
1
am
course
facilities is
port ofa team prepared
and
enjoyment for
My positive
i
attitude is my
1 choose to create
my team my
This intense focus
on
enhancing
the
our
to create
rcsponsi6ility
loyal guests
attitude
s experience
guest
fun
guests
with
and my actions
starts
with
our
employees
the best
people
in
golf
7
1
ti1
ILLP CASPEA
G
o
t
F
Fernandina Beath FL
August 2010
1
BCG invests
1
resources
in
selecting hiring
and
developing
successful
with each guest in addition to the
people
whose first
specific job
positively
perform Working with the local team and utilizing the resources and expertise
of a national firm BCG works closely with each of our clients to achieve the golf course facility
s
financial goals Our sales and marketing programs make use of the latest technologies to acquire and
retain guests tracking their playing and spending habits preferences and activities We then deliver
targeted direct communication of programs and offers to our golfing guests that grow our share of
wallet with each resulting in increased revenues for our clients
responsibility
they
1
significant
were
BCG
is to interact
hired
function for which
to
each golf course facility as a partnership to best serve the golfing needs of our
and
the
financial
needs of our clients Exemplary performance is obtained through diligent
guests
of
all
corporate oversight
aspects of operations accounting and personnel the professional execution
of established business agronomic and marketing plans and the frequent full communication with
operates
employees
guests and
our
clients
philosophy is embedded in the belief that success in operating a golf course lays in the
quality and consistency of the guest experience course conditions employees sales and marketing
programs and operational systems offered at each facility We deliver the experience demanded by our
guests and the results expected by our clients making BCG the best firm to manage operate and
s business
BCG
revitalize FBGC
WHAT THE INDUSTRY fS SAYING ABOUT BILLY GASPER GOLF
Peter Hill CEO 5th Most Powerful Person in Golf Golf nc
Management Company of the Year The Boardroom Magazine
One of the
s
BCG
most
progressive
and well
run
s sound management practices and expertise
BCG
S
liar c
srei
G
O
L
F
golf Golf Business Magazine
Golf Inc
hard to beat
Golfweek SuperNews
organizations
in
influence stretches from the East Coast to Hawaii
are
Fernandina Beach FL
Au
st 2010
1
QUESTIONS AND ANSWERS
A BCG has been
providing professional
municipalities
management services to
and
private
owners
since 1989
BCG operates
can
courses
operates Bent Creek Golf Club for the
nearly seventy municipal golf courses and
requested by the City In the state of Florida BCG
of Jacksonville
provide
detailed information
on
those
City
B BCG COURSES
BCG manages more than 100 facilities throughout the United States the District of Columbia and
course portfolios and all sized and types of golf courses
Costa Rica including several multi
9 18 27
and 36 holes
public daily
fee semi
private private practice
18 holes
More information about any of
golf facility
municipal courses are highlighted
is
in bold
and resort
our
courses
Unless otherwise noted the
is available upon request All
print
SOUTHEASTERN U
S
Alabama
Twin
Bridges
Golf Club
Florida
Bent Creek Golf Course
City
of Gadsden AL public
City
of Jacksonville FL
public
Sanctuary Ridge Golf Club Clermont FL daily
fee
SouthWood Golf Club Tallahassee FL daily
fee
Country Club Jacksonville FL semi
private
The Claw at USF Tampa FL public
The Monarch at Royal Highlands Leesburg FL private
Tomoka Oaks Golf
Country Club Ormond Beach FL semiprivate
Victoria Hills Golf Club Deland FL doily
fee
Misty Creek Country Club Sarasota FL private
St Andrews Golf Links Dunedin FL public
St Johns Golf
Georgia
Stonebridge Golf Club City of Rome GA public
Jennings Mill Golf and Country Club Bogart GA private
Louisiana
National Golf Club of Louisiana
The North Course at
City
Park
City
Golf
of Westlake LA
New
Orleans
public
public
LA
Tennessee
Centennial Golf Course
City
City of Oak Ridge
TN
public
of Knoxville TN
Knoxville Golf Course Knoxville TN public
Whittle Springs Golf Course Knoxville TN public
The
Legary
Golf Course
City
ofSpringfield TN
9
Itll7 CASPEI
G
O
F
public
Fernandina Beach Golf Coupes
Fernandina Beach FL
August 2010
1
S
WESTERN U
MID
t
Illinois
Forest Preserve District of Cook County
Billy Caldwell Golf Course Chicago IL public
9
Burnham Woods Golf Course Burnham IL public
Chick Evans Golf Course Morton Grove IL public
t
Edgebrook Golf Course Chicago IL public
George W Dunne National Golf Course Oak Forest IL public
Harry Semrow Driving Range Des Plaines IL public practice
Highland Woods Golf Course Hoffman Estates IL public
Indian Boundary Golf Course Chicago IL public
Joe Louis The Champ Golf Course Riverdale IL public
Joe Louis The Champ Driving Range Riverdale IL public practice
Meadowlark Golf Course Hinsdale IL public 9
River Oaks Golf Course Calumet City IL public
Poplar Creek Golf Course Hoffman Estates 1L public
Whisper Creek Golf Club Huntley IL daily
fee
White Mountain Golf Park Orland Park IL dailyfee 9
Orchard Yalley Golf Course Aurora IL public
Waters Edge Golf Course Worth IL public
Chicago Park District of Cook County
Jackson Park Golf Course Chicago IL public
Marquette Park Golf Course Chicago IL public
Sydney Marovitz Golf Course Chicago IL public
Robert Black Golf Course Chicago IL public
Columbus Park Golf Course Chicago IL public
South Shore Golf Course Chicago IL public
Diversey Driving Range Chicago IL public practice
nsas
Cypress Ridge
en
Golf Course
Topeka
KS
public
c
Devou Park Golf Course
Covington Kentucky public
Michi
n
City of Troy Michigan
Sanctuary
Sylvan
Lakes Golf Course
Glen Golf
Troy Mi public
MI public
Course Troy
Missouri
Golf Club of Florissant Florissant MO
public
10
ei cesrE
tr
G
L
F
O
Fernandina Beach FL
August 2010
Ohio
Avon Fields Golf Course Cincinnati OH public
California Golf Course Cincinnati OH public
Dunham Golf Course Cincinnati OH publiS 9
Glenview Golf Course Cincinnati OH
public 27
Course Cincinnati OH public 27
Reeves Golf Course Cincinnati OH publiS 27
Woodland Golf Course Cincinnati OH public 9
Neumann Golf
Heatherwoode Goff Club Springboro OH
Longaberger Golf Club Nashport OH public
Valleywood Golf Club Swanton
Kennsington Golf Club Canfield
OH
OH
public
public
public
Briardale Greens Golf Course Euclid OH
public
Oklahoma
City of Tulsa Oklahoma
Mohawk Park Golf Course Tulsa OK public 36
Page Belcher Golf Course Tulsa OK public 36
Texas
Bear Creek Golf Club
Dallas
TX
fee 36
daily
Village Golf Club City of Panorama Village
Briarcrest Country Club Bryan TX semi
private
The
TX
public 27
NoR THEASTERN U
S
Connecticut
Oxford CT semi
private
fee
Lyman Orchards Golf Club Middlefield CT daily
Wintonbury Hills Golf Course Town of Bloomfield
The Golf Club at Oxford Greens
CT
public
Massachusetts
Falmouth Country Club Town of Falmouth MA
Wentworth Hills Golf Club Plainville MA daily
fee
public 27
New erseX
private
Cranbury Golf Club West Windsor NJ semi
High Bridge Hills Golf Course Borough of High Bridge NJ public
Indian Spring Country Club Evesham Township Nj Qublic
fee 18
Royce Brook Golf Club Hillsborough NJ private 18 daily
New York
Pine
Ridge
Golf Club Coram NY
Westchester
County
Hudson Hills Golf Course
Maple
Saxon
fee
daily
NY
NY
public
public
Woods Golf Course Scarsdale NY public
Moor Golf
Course
Ossining
White Plains NY
I I
Fernandina
cASPEA
r
Aii
o
F
Beach
August
FL
2010
S
ATLANTIC U
MID
Delaware
Wilmington DE public under development
Wilmington DE public
Golf
Course Wilmington DE public
Porky Oliver
Rock Manor Golf Course
Delcastle Golf Club
District of Columbia
Armed Forces Retirement Home Golf Course
Washington
DC
public 9
and
M
Anne Arundel
Compass
County
MD
Pointe Golf Courses Pasadena MD
Eisenhower Golf Course Crownsville MD
B Dye Golf Club Ijamsville MD daily
P
fee
Rocky Gap Golf
Resort Cumberland MD
public 36
public
public resort
North Carolina
Brook
Valley Country
Club Greenville NC
semiprivate
Pennsylvania
Jack Frost National Golf Club
Blakeslee PA public
Lederach Golf Club Lederach Township PA
City of Philadelphia PA
Cobbs
Creek Olde
Karakung
Golf Course
public
Philadelphia
PA
public 36
public
Philadelphia
John F Byrne Golf Club Philadelphia PA public
City Line Sports Center Philadelphia PA public
R Golf Club
D
F
PA
YirginAa
Club Cape Charles VA semi
private
Ocean View Golf Course City of Norfolk VA public
Bay
Creek Resort and
The
s
Osprey
Golf Club
Woodbridge
VA
fee
daily
doily
fee
Stoneleigh Golf Club Round Hills VA private
private
Virginia Oaks Golf Club Gainesville VA semi
1757 Golf Club Dulles VA public
Heritage Hunt Golf Country Club Gainesville VA private
Westham Golf Course Richmond VA doily
fee
Reston National Golf Course Reston VA
12
tY
illlr
G
CASPEA
F
O
l
Fernandina Beach FL
August 2010
i
l
I
WESTERN U
S
California
Alta Vista Country Club Placentia CA private
Ashwood Golf Course Apple Valley CA dailyfee
27
Birch Hills Golf
Course Brea CA daily
fee
Brea Creek Golf Course Brea CA public
9
Club Lincoln CA daily
fee 36
Shadow Hills Golf Club Indio CA daily
fee
fee
Yucaipa Valley Golf Club Yucaipa CA daily
Lincoln Hills Golf
Cathedral
City
Canyon
Golf Club Cathedral
City
CA
resort
of Victorville CA
Green Tree Golf
Course Victorville
CA public
Westwinds Golf Course Victorville CA
public 9
Hawaii
anapali
Ka
Golf Resort Maui HI
resort 36
Course Kauai Hl daily
fee
Puakea Golf Course Kauai HI resort
Kukuiolono Golf
Nevada
Desert Rose Golf Course Las Vegas Nevada
Washin
public
on
Sumner Meadows Golf Course City of Sumner WA public
Mountain Golf Course Ridgefield Clark County WA public
Tri
INTERNATIONAL
Costa Rica
Det Pacifica Puntarenas Province
resort
13
Fernandina
IILIr tASrEA
F
o
Beach
August
FL
2010
C
Annual Revenues net rounds and type of Rounds
In
2004 prior to BCG the property was performing marginally at just over 35
000 rounds and
2M in revenue while under another management company
1
In 2005 BCG and the City of Jacksonville reallocated resources to improve the performance of
the
facility
In
s management the property increased rounds in excess of 40
2005 under BCG
000 and
4M in revenue
1
Since 2006 Bent Creek has consistently played 50
000 rounds of golf and revenues of
a 41
increase
in
revenue in four 4 years
7
1
M
approximately
D
Annual Maintenance
Bent Creek
Expenses
000
450
Location and Market Overview
E
Bent Creek Golf
Club Jacksonville
FL
Built in 1989 by the city of Jacksonville The Golf Club of
Jacksonville quickly established itself as a public golf course
Bobby Weed designed the golf course with the help of Mark
McCumber The Tour Players Company an affiliate of the PGA
Tour managed the golf course for 16 years
Under their
guidance the course flourished for many years The course
experienced a rapid growth in rounds played and total revenue for
most of this time
problems causing
fn
the PGA Tour to
2005 Bi11y Casper Golf Management
responsibilities
BCG
changed
surrounds the course
concerned about
the
decide against
move
took
name
However the latter years led
advantage
to Bent
to some
financial
renewing their management lease contract
of this
opportunity
and assumed management
housing community that
Creek which mirrors the
The transition from the PGA Tour
to
BCG
the
easy transition
Immediately BCG
was not an
Patrons
properly maintaining
began to
all
of
sand
bunkers
the
some
minor
improve
By making
by renovating
to course
improvements
conditions instilling strong guest service values and building on the healthy
reputation established by the PGA Tour Bent Creek has become a premier public golf course in
Jacksonville
were
a new
the standards of the
company
course
course
14
Fernandina Beach FL
iur CASPEA
G
O
l
F
Au
st 2010
1
F
Golf
Partnerships Teaching Academy
Ron Philo School of Golf
Golf Inc a family golf business Operated by Ron Philo Sr and
Diaz and her husband Kevin
significant contribution from Laura Philo
have
been
and
related
instruction
they
providing golf
golf products and services since
1993 The Philo family has based its operation and has provided the bulk of these
services from its home office in Fernandina Beach FL since 1992 They have served
both residents and visitors of the community during this period During this same
period the Philos have raised and continue to raise families in this community
Ron Philos School of
Ron Philo Jr with
Through
the
golfing exploits
Tour winner and
a
two time
Team
LPGA
Ron
Member
Philo
Cup
Champion and five time PGA
Section Champion and the recognized teaching acumen of both Ron
Philo Jr and Ron Sr listed as among the Best Teachers in State by
Golf Digest in Florida Vermont and NY and recognized as Teacher
of the Year by the PGA Section the Philo family
s golf reputation has
grown and today is recognized throughout the golf community
Jr
1
of Laura Philo
Diaz
four time Solheim
i
a
2006 PGA Professional National
competitive exploits and instructional experience Ron Philo Jr has spent a significant
working in golf operations His experience includes oversight of golf course renovation
Country Club of Vermont in 2002 700
000 project in which 92 bunkers were rebuilt plus
In addition to his
amount of time
1
projects
at
drainage and teeing ground work and additional renovation work at the Robert Trent Jones golf club
at Sugarbush Resort in Vermont over the past three years He is currently the Club Manager and Head
Professional
at
Stowe Mountain Club in Stowe Vermont
heavily invested in and committed to the
Community All members of the family own
real estate on the Island and have a personal stake in improving
the golf offering in the community
During their nearly twenty
the
have
in
years
community they
put down roots and established
and visitors They have all
with
businesses
residents
relationships
the
course
Ron
s
Philo Sr
spent time playing
golf
experience
dates back to the late 1960
s when he played the golf course in
The Philo
family
is
Fernandina Beach
the Florida Tour
events
held there
Billy Casper Golf the leading management company in the industry Ron Philos School of
Golf
family is convinced that they can reinvigorate the golf offering provided at the
Municipal Golf Club in Fernandina Beach Such a team will be able to hit the ground running The Philos
are not only
proposing to work with Billy Casper Golf but make a Capital Investment in the practice
facilities in order to establish their Golf Academy here on a year round basis The operational expertise
of Billy Casper Golf the instructional experience expertise relationships and commitment of Ron Philos
School of Golf and the Philo family ensure a commitment to this project that can not be matched
By joining
with
and the entire Philo
1
i
15
Fernandina Beach FL
s
ALPEF
O
G
AugYSt 2010
G
Marketing Analysis
Marketing
Plan
develops an Annual Marketing Plan for each of its 100 facilities incorporating the unique
property specific aspects as noted in the Marketing Plan Overview provided below
BCG
and
MARKETING PLAN OVERVIEW
BCG will
create and
Systems
to
fulfill its
part marketing
implement afour
FBGC will possess the best marketing
R initiatives
marketing sales and P
strategy
technology
at
FBGC
and sales management programs available
FBGC will utilize successful direct marketing
Acquisition
techniques supplemented by limited high
return mass media
R to
communication and extensive P
process focuses
acquire
New to
new
guests
The
new
acquisition
golfers by
capturing zip code data and player information the golf facility is able
to
identify these golfers The acquisition process wi11 also address
programs designed to Welcome Back lost guests By identifying
the lost guests the staff can proactively communicate with them in an
guest
on
our course
attempt to encourage repeat visits
Retention FBGC will utilize proven database management systems to track guest reservation playing
and spending history develop programs and offers that best meet the expressed needs of those guests
and utilize direct
marketing techniques
to communicate
New Guest Retention and
program for members who have decided
with them
individually
Retention programs
are
The program will allow the staff to
recognize and communicate with them
Guest Retention
designed
Existing
identify new guests experiencing the course and
New
post visit as a form of reinforcement
to
to
the staff
can
Guest Retention
leave the club with the
might
focus
on a
Welcome Back
uncertainty of future
conditions
loyal guests through the delivery of a golf
fun enjoyable and fulfills their expressed needs The
experience
marketing focus is on the growth of the Guest Share of Wallet programs
specifically designed to increase the number of rounds played and the
amount of spending during each guest visit This is done through analysis
of velocity rates and each guest
s behavior to predict which are more
their
to
increase
likely
portion of annual golf rounds at FBGC
Loyalty
FBGC will attain
that is
This
golf
strategy is successfully implemented at all BCG
managed
facilities nationwide and will be introduced to each club for the
part
four
benefit of all
16
r
rc
ei
srew
G
O
l
F
Fernandina Beach FL
August 2010
1
H
the
Elevating
Image
Two Case Studies
provide many examples of elevating the image of destination and municipal properties Below
properties of which BCG provided comprehensive oversight and direction in
example of two
elevating the image
BCG
is
can
an
FOREST PRESERVE GOLF
tK64 tJ
Cp
N
T Y
133 Growth in Year 2
CII
o
1z
0
11
0
10
0
9
0
o
s
0
7
L
o
s
o
s
o
a
03
02
04
05
06
07
OS
rotMropuator
danapw sy a
e
wnap
ey ec
The
goal
of BCG
was
to manage
tfiis
rated their
years when Goff Digest
needs of FBGC By placing
our
flagship
golf
portfolio
of courses back to tfie prominence of the luster
a
Top 25 Public Golf Course similar to the
course
corporate operations maintenance and
full five months before the contract
course
portfolio
began
marketing
BCG birthed what could be the
team in
Chicago a
nation greatest municipal
s
turnaround
Course and clubhouse revitalization
were
early 2003 with guest service and
portfolio golfers experienced fully
course beverage
priced menus and on
value
s first priorities in
BCG
close behind
opening of the
re
Upon
marketing improvements
golf shops snack bars and grills with
7 reservation service via the
service golf courses aggressively and professionally maintained a new 24
and
and
Internet
trained helpful employees welcoming them back to Forest Preserve
well
telephone
stocked Ashworth
7
Golf
Media coverage of the courses improvements was and continues to be extensive and positive guest
feedback is widespread with written comments such as 1009 improvement very professional staff
great
game
service all
The results
speak
turning
for themselves
Rounds
a once
i
G
conditions is
putting pleasure
back into my
went up 649 from 2002 and continued to climb each year
a
losing portfolio
money
into
an
economic and recreational
17
IIUTy
course
The
market that encompasses more than 180 golf courses open to the public
returned to the City through our economic partnership have exceeded their expectations
thereafter This in
revenues
around and much improved
CASPEI
L
f
success
Fernandina Beach FL
August 2010
CITY OF WILMINGTON AND BCG FORM A SUCCESSFUL PARTNERSHIP
of Wilmington Delaware entered into
BCG and the
City
joining forces
to commit
This
year
85
source
old
several million dollars
course was
of pride for the
City
successfully
the
to the
term public
along
private partnership by
redevelopment of Rock Manor Golf Club
transformed from
an
aging
eyesore to
a
magnificent
asset
and
a
community and BCG
hole golf course
George ASGCA was retained to completely remodel and lengthen the 18
The
historic
clubhouse
was
and
modernized and
gutted
expand the practice and teaching facilities
Lester
and
new
maintenance and cart storage facilities
were
constructed
New resident programs have been introduced including a First Tee program targeting inner
city
The new and improved Rock Manor is a welcome addition to the City
s recreation landscape
18
sre
c
n
r
G
O
l
F
youths
Fernandina Beach FL
August 2010
1
REFERENCES
1
s
provides the following references from clients with similar facilities who can speak to our firm
to our key management s
personnel capabilities in operating public golf facilities BCG can provide
BCG
and
additional references if deemed necessary
William S
Montgomery
President Rock
Manor Golf Corporation
City of Wilmington
Louis LRedding City
County Building
800 French Street
3537
Wilmington DE 19801
2100
576
302
Telephone
Service
Full Service
Client Since
2006
Course
Management
includes Renovation and Grow In
Rock Manor Golf Course 2006 Ed Oliver Golf Course 2009
s
4 FTE
s 26 PTE
Employees
joe Walsh Director
City of Knoxville Parks and
Recreation
400 Main Ave Suite 699
Knoxville TN 37902
2
865
2267
15
Telephone
Client Since
Service
2006
Full Service
Course
Whittle
Employees
10 FTE
5PTE
s
s 22
Management
Springs Golf Course 2006
Knoxville
Municipal
Golf Course
2008
Dan
Davis City Councilman
City of Jacksonville
117 West Duval Street
Jacksonville
Telephone
FL 32202
1380
630
904
Client Since
Service
2005
Course
Bent Creek Golf Course
Employees
13 FTE
s
s 22 PTE
Full Service
Management
Patella PGA Superintendent of Recreation Administration
Stephen
805 Central Avenue Suite 800
Cincinnati
OH 45202
Telephone
5 13
496I
352
Client Since
2003
Service
Courses
Full Service
Avon Fields Golf
Employees
47 FTE
s
s 271 PTE
Management
Course California Golf Course Dunham Golf Course Glenview Golf
Course Neumann Golf Course Reeves Golf Course Woodland Golf Course
19
r
oceLPEF
G
Fernandina Beach FL
August 2010
Robert W Becker Chief Executive Officer
City Park Improvement Association
I Palm Drive
New Orleans LA 70124
Telephone
4888
482
504
Client Since
2008
Service
Full Service
Course
City
Employees
6
BCG offers the
following
Park
s
FTE
Management including
Golf Complex
Construction
Management
s
16 PTE
references from
our
most recent clients
Laurie Hoffman Director of Recreation
Pox Valley Park District
712 South River Street
Aurora
IL 60506
Telephone
0516
897
630
Client Since
2010
Service
Full Service
Course
Orchard
Employees
7
Management
Valley Golf Course
s
5 PTE
s 29
FTE
jim Serpico Trustee
Village of Worth
71 12 West I I I th Street
Worth IL 60482
448 l l 8 I
708
Telephone
Client Since
t
Service
2010
Full Service
Course
Waters
Employees
7
Management
Edge Golf Course
5PTE
s
s 22
FTE
Douglas B Robertson Depute City Manager
City of Victorville
14343 Civic Drive
Victorville
CA 92392
Telephone
5036
955
760
Client Since
2010
Service
Full Service
Course
Green Tree Golf
Employees
12 FTE
s 26 PTE
s
Management
Course Westwinds Golf Course
C
J
20
Fernandina
srES
tiur c
G
O
l
F
Beach FL
August
2010
LEGAL HISTORY
BCG has
been in default with respect to any management agreements or contracts for
golf
management services We would be pleased to submit additional information regarding past contracts
at the City
s request should it be necessary
never
In the past ten 10 years BCG LLC has not had any litigation claim
s or contract
the
the
us which are related to
services provided in
regular course of business
disputes
filed against
FINANCIAL QUALIFICATIONS
demonstrate the nancial
Agreement
BCG is
requirements of its
exceed 29 million
BCG will
provide
can
ability
meet the terms
of the
proposed
held business that was founded in 1989 by its current Chairman Peter Hill
closely
and Yice Chairman Bob Morris The firm recognizes the importance of demonstrating a secure and
meaningful financial standing with its clients and creditors BCG has consistently been able to satisfy the
BCG possesses and
to
a
numerous
and its
the
government clients and will continue
working capital
City
with
exceeds
supplemental
6
to
do
so
in the future BCG
sassets
million
financial
information
if
needed
at
a
later stage of the
selection process
1
i
i
i
i
i
v
2I
ALPEF
O
G
F ernandina Beach GolfCourses
Fernandina Beach FL
August
2OIO
Section 3
1
SECTION 3
BUSINESS
s
BCG
Golf
areas
PLAN
Operational
and the
golf operations
Ron Philo School of
new
BCG Business Plan for both lease and management are consistent and provide expertise in all
s
of the operation to include golf course golf shop operations retail food and beverage
administration
t
Plan format is inclusive of both
etc
I
C
GOLF OPERATIONS
BCG will
professionally manage the golf operation at the FBGC in a manner consistent with
class public facilities nationwide BCG will schedule tee times collect fees provide
comparable first
starter marshal bag and cart services In addition to selling merchandise renting golf equipment and
maintaining pace of play BCG will offer and promote outings leagues and learning programs The golf
shop shall also operate the driving range and provide USGA handicap service These and other golf
operation services will be performed in a professional manner from daybreak to sunset 365 days a year
to achieve the goals of the facility under the direction of the General Manager
BCG will
expertly
manage the EZLinks POS and
telephone
playing activity
maintain
account
an
on
Tee Time Reservation
System
to
utilize
golf shop
packager
hotel
completely capture guest data and
the tee sheet to accurately record and track all cash and credit transaction data to
Internet
accurate
and
reservations
of merchandise and
perpetual inventory
to
allow for
to
gift
certificate and
card
book management
BCG will
the
provide guest
course
and
in and
check
program
completion
to
maintain
utilization and maximize
will be
play
of play
All
assistance
when and where
through starters
appropriate bag and
of the round
accurate
enjoyment
BCG will manage
times
starting
of the all
attendants
cart
a
Pace of
maximize
golfers
golf
on
at
Play
course
The s
course pace of
golfers at the time
measured and communicated to all
accurately
golf shop staff
starters
marshals mobile
and maintenance staff will be trained
together on its
and marshals
successful
on
concession
attendants
this program and work
closely
implementation
Driving Range
BCG operates the
driving range with a particular emphasis on providing convenient and effective
practice and learning opportunities for guests Special programs and offers are developed in order to
maximize utilization of the range and to provide the beginner or novice golfer maximum opportunity to
build confidence in learning the game
The
swell
City benefits from BCG
developed and professional golf operation practices and guidelines by
her
each
s experience from reservation throughout their round of golf exceed his
guest
having
The
and
the
that
the
BCG possess
expectations
City
knowledge
golf operation is being managed and
operated professionally and that all guests are having their individual needs met satisfactorily
22
Mu
r
eu
G
c
s
eEa
O
F
L
Fernandina Beach FL
Au8ust 2010
1
League PIaX
BCG will actively seek and create new golf leagues for professionals couples and seniors
BCG will work closely with the Leagues officers and members to support their programs while
Numerous business and
maintaining fair and equitable access to the tee sheet for all golfers
located
the
will
be
schedule
both competitive and
that
are
near
FBGC
to
organizations
approached
social golf leagues for their employees associates clients and families
Tournaments
Outings
develop and implement an aggressive sales program for
golf outings and tournaments targeting local and regional businesses
BCG will
individuals
An
churches
associations
charities
to
book
pre
community
oriented individual
sales
experienced
groups
schools
and
group business at the FBGC
employed
at
the
facility
will utilize BCG
s established proven system of prospecting sales closing
and sales fulfillment to acquire and retain events BCG will create and
printed
and
sales programs sales collateral lead
person
in
tracking
implement online telephone
programs and sales
presentations
for the FBGC
outings will emphasize the Guest Experience over all else with
player pairing customize rules and administration personalized
professional
score cards and cart signs player registration contest hole signage and set
up professional scoring and
contracted
group outings
special event management included with al
Fulfillment of golf tournaments and
tournament services
Special Events
BCG will
develop
and
implement
a
full regular
schedule of
special
events for
golfers
at the
FBGC
with all programs designed to create fun and enjoyment for golfers Events will include both competitive
hole
and social formats including such programs as Open Tournaments Night Golf Scrambles 9
Mixers
and the like
Specific events formats and timing
from golfers and staff at the FBGC
Club
will be determined in concert with
tee
sheet
availability
and input
Play
BCG will
create
a
Men Club
FBGC Women
sClubs and s
currently
the course
s
Important Guests As ambassadors of the course and among its
guests these golfers expect and deserve a golf professional staff that will
Most
most
loyal
Coordinate their varying tee time schedules
programs events contests and socials
Track scores special achievements and participation
Develop
Attend their groups meetings
Develop sweeps
or
Celebrate individual
credit programs that meet their needs
throughout the year
successes
closely with the Clubs officers and members
maintaining fair and equitable access to the tee sheet for all golfers
BCG will work
23
to
support their programs while
Fernandina Beach FL
r
i
E
s
c
G o
L F
Au
st 2010
1
Golf Cart Fleet
Operations
BCG will maintain power golf carts and keep them in good working order at all times BCG
maintains standard golf cart rental policies at its managed golf courses Only persons aged 18 or older
valid driver
s license may rent a power golf cart after signing a rental agreement and liability
A copy of the signed rental agreement is maintained in the golf shop Anyone operating a cart
possessing
waiver
a
inappropriately or in
a
dangerous manner will
not be
Equipment operators
will be trained
allowed
to
operate
outside services
in proper
use
and
golf carts
in the future
site mechanic
personnel and the on
care of
carts
BCG works
golf
golf cart distributors to ensure technical support and training
highest quality Proper servicing and maintenance enhances the
s experience extends the useful life of carts and increases after
golfer
closely
are
0
with
of the
invalues
trade
market
BCG will work with the
electric
beverage service
or
power
BCG utilizes
an
gas
City
to determine the proper number of carts to be
needs for those carts and the addition of a
established
beverage
proven system for cart management
maintained storage and
course food
for on
cart
including
the
use
of
weekly
cart
tire pressure brakes unnecessary
each cart to the manufacturer
s
battery
readings
logs including
cleaning each cart after use by a golfer and servicing
specifications All carts will be stored and rotated in a manner that prolongs the life of each vehicle and
or Lessor
provides the best possible golf cart experience to the guest BCG will work with the City and
of the carts to ensure that all warranty service is performed per the operating lease
maintenance
but not limited
to
meter
tire wear
Equipment operators
care of golf carts
outside services
personnel
and the on
site mechanic will be trained in proper
use
and
1
i
24
n
ll
t
E
ICI O A
PF
Fernandina Beach FL
August ZO I O
1
1
Player Development Programs
implement successful golfer development programs to meet the learning needs of men
women seniors juniors beginners avid players low handicappers and disadvantaged
sphilosophy in all learning programs is
youth As an active participant in the Golf 20 initiative BCG
and
that bring and retain all golfers
to provide fun non
inexpensive
opportunities
threatening
the game of
into
permanently
golf
BCG will
BCG believes that the game of golf is
is
more prominent and
facing a serious dilemma At a time when
popular than it has ever been the rate at
golf arguably
which new players are coming into and staying committed to the game
has remained static or declined Many potential golfers are intimidated by the
s price length of play skill level etiquette and culture With this
game
realization BCG develops programs to reduce the intimidating nature of
learning the game Each program from junior level to adult level has been
designed to break down these obstacles and bring potential golfers permanently
1
into the game
s most successful and innovative
BCG
implemented
at the
FBGC
will be
including
Women in Gold This program also known as Getting in on the Game
provide women and girls a welcoming introductory golf experience to be
people much like themselves Beginning
with a
a
week program helps
league the multi
participants gain confidence in approaching learning and playing the game
style seminar led by both women and men golfers
Beginning with aclassroom
learn
answers to golf most basic questions including
participants
shared in
group environment with
seminar and concluding with
a
Will I Feel Welcome at the Course
How Do I Get Started
What
Equipment
Do I Have
to
Will I Need
Be Good
When Will I be
Ready
to
to
Do I Make
Enjoy
Play
FREE 7
iron
an
tees and
balls
of
on
keep provided by
the lesson tee
the
a
that
a new
golfer
course
needs
to
learning the
approach
opportunity
for
swing
with
participants
a
to
clubs pair of golf shoes golf glove
the game with confidence and style for the low
equipment basic
set of
199
of
x
entr cesee
G
O
L
F
comprised
of
participants
from
follow
25
w
Golf
basics of grip stance and
It concludes with the
The program continues with aseven
week group lesson program
the seminar and leads into a weekly non
competitive league
Samples
Play
Will I Learn the Rules
Instant Golfer Kit all of the
purchase
price
to
Time
Much Does it Cost to
How Much Time Does It Take
The seminar continues with time
a Tee
Will I Ever Understand the Jargon
It
Fernandina Beach FL
Au
st 2010
1
YLC
iAlt LL Y iL
iLVr1411
J
1
iv
i
n
vtisi
rr
vvi
oop
s
Both prograu indudes 6 hours of instrnctioo dub
fitting and
the 1eseries wldch mclodcs dr3
and
is
a summary
of
tiffs
ea s
ar iooti
a
ea
th
rEr
Tuesdays I0
00psa
I2
30am
O0psn
I
3
Opsa
ys 2
Tues
28
August 7
28
August 7
dos weee pen
ar5p
us
adq
Briea
Sid a
etigmtee
6sei
wa
daari
Alaa
d
inie imseodtfisr delrRpe
rdi
s
oewae
eo
ICI
Issasi s
re
bdis
80
4D
i
esdsya 2
Wedn
0
I
3
0psn
0
00
I2
30asa
Wedneadaya I0
August
29
8
August
29
i
e
a
aedir
atnpi cwit3o
a
wadc 6
S
er
i
J
A
LoM
i
Idmeifr
r
sts
1abr
sea
e
1ad
r4
eir
Adea
ecan custoaize
a
pragra or your emplay
ees orclients
Pleme contactVince st 652
302for your customized
3224
erDcvela
PLt
nt Pmgram
ps
3224
bS2
rocl3D2
lfcom
aaor
w
26
M
illll CASPEA
G
O L
F
Fernandina Beach Golf Gour
ses
Fernandina Beach FL
AuSust 2OIO
GaIF Cowsa h alforinp i
9
k
i
h
dung wmmw bpd Ow PGA did IP
ids bMUtlfen br67
pahtseond dnhvw hr
taId
t7
plils of al dW hswls han ogxS
Rock
Manor
Juuo Ae
wnr Mwron ST
nAien
cunM
d4M
Iwcfi
P 7vw bean a Miwtllon
hole d gal aodi dry Mofdday
nP
and nkq
romps Meat aanPars bAres
each
day
anal r
Na w
nfonudlai
Far
Iw
noun aF
man
inuudbn
an
a
p
700
1
295
daP aal 302
adunaagoicam
a
Pw
onI Wat
To ptw
tlu o entkidinn u17d aanlhiaa
dwroewr dwlepewpv
MIuoiYtg ysN
litre sgrN
hdis
of a pnr
Te
pwtls ssnka dial Julydawdaps die Wnlar
ss plyYOnl obYMr ad Iswidsdge ddw
s
s poMilal
Oanr hatdr aiwdls sad dndd
a
d
praYlds rvMSnnrn and
M wbrls
poW b
nadt
h
dsw
and stow
aibhirip
psiwtid
Te
m
Mrwe
naewNpi
ops Sp
f9o
w
Ise
tar tad nMwrlumw AaedMN SsdwM
d dMMssws4
enis
A1dIIdy tellMuds ap bafdt Owns
lPdut RrMniatih tyre end dlsmiarsd 3wauit
6MwYh and lryaat potimpn
mdlebb
an
www Matist
Oheanrd Gssn Pan
ISd
V6ea
b9t 7dh
I0Y dhcsuuan MnMMW
ROCKMANOR
GOLF ACADEMY
1319
CaruMi Inns 1MYenpon pE
00
1
205
mdunaibgolF 302
aaai
Salty
arias
Elwrm of grip
6 ca
u
MNf a
B
n
n8 a
5hm ryM ndr7apia
iony pu
asP
Adwnesd
dYppYg mchniqus
dM9
l
Chdocmr Pilm
y
6ih
Mdialgas
7aoiaw
of
xPWu
S
header
woad
s4U
P
u
a b ain
Rdw dgdf
a
4
lag
pa
a
M
rtnce
Bel
FaYwoy
PasltbNrp
Ruks d
pelf
ian d74
Adranrcd ful
8 indsntgp
dour shas
Rules of
gdF
JUNIOR ACADEMY LEVELS
baa
fu1 hnWi Cos7kn
Rdw
e
ppM
Chdmr
falnax 5
6
aid aigws
hazesof
tmsvcnm
r6 Gauam
s vase ovh
11r Ro sasrions
R7on
C17asnditp
ROCKMANOR
GU4F ACADEMY
27
1
IILL1 tASPEA
G
O L
F
Fernandina Beach FL
AuS zest 2OIO
TEE IT Ui LESSON SERIES
0l1R CriJARNViEE
i
iFIE PRO
IICE MAi
PRn
ntf
I
2a3
hhUf1
ro
eae a
rwmcadN
p
w
b
9AJ
1M
OiG
041
rq1
ntn
twa
wn
aca
bAgrero
rrAso
w
u nrtwmn
maT
N@w M1
P iP
pMq
CSA RG014W
AMR
SM iWlq
b
r
s
o
S
R MYiW
M bn nes
tN bx1 m
MRbuNq Civl
MBp
he
n
rcr
Mo
Conti
a
t
rw
Ia
rx
H
b
u t
Ma
a
y
n
Nf np
aAO
Aee
sMGow
7
j
f
Rrbr wn
7HE PIS
bw h ur
2
o
2 a S
1yr
ndr
rnnr
a
raerrr
ere
a
ia
vr
O
O4bM tw 9c sOC1k
xan
eq r
19ca wlmpw
T
n
oe
eEear 70Y
meYww
2o5Ii00
o
a
so
oar rw
w
o
w
r
sAw
1vmr nnroM
wror
efi
adyp
y
sa
pu
swraAdY Myw1
a
rwdry
wbauapwb
q
tFw
ti
rtfwrr
CiWOAada
4
Tot
11n
rr
Ad r
e
i
tt
rw Ti aew
u
waxes Mgolaaw
sa Arwar
ls
pntrw aa
w
a
r
iIM
rRn
wyaaw
sd
xd
ra
ap
MngM
a
f590P6 kiOIAE
11Tb
fllof
Io
5
Nr
oioiw
fli
O
b
fNq
eMUdr
falir
tl
si
MibMY itlls
rbrdarkn
a
dM
d
n
D
r
y
br
f ea
i
ro
4o
nr
an
ar
InM
rvpy
d
deli
ffrfaMAY
Taesuf
iy
MII
nar
M
ar
n
e1
r4
mn
ls
r
F59DNS INau
QIVS INCB
L
OE
ffodoNib tf
fo
O
L
F
A1
il
i
GJ
e
a0 ai N
Airraa
ornM
NY1
f5oa awaaaf AA
MW
tWfav
iNq
Jr
ix
n
a
n
iA
w
rp wwA
1w
P
t
9ad
sa R
m ra
w
a
d
w
nar
saNp
r
a
ti
PWMATE LfSSCNS INQUDED
oit
fwodwi
iN4
Mli info
lalwrNr
fiNN
OdRbi
drr
xwi
forrio
CYYIifA
ri
d
f
n
li
fl94
ti aorio
28
G
lyNfbflr ha
f
nN
f6arrin
Mt
ftaoii
rcesr
ei
R
ia
bNndwi
fwrirwrfrodo
Od
q
1
ton b
Owro Ra
ira
w
ex
i
A
R7
N
i
6114 Mfb 66
A
ldr
M
raOManaY
a
4
r
ia
Wa
w ear
ours
s
w
etffra
s
ro
q
a
ay
h
axxx OrMdr
b raN adaoirai
o
r
h
4
H
fbnudiMWw
rr
m Alwwi s
Io
SfiNff A
wfi aq nwgr sort
f
n
M4 V 3W
sM
a
aei M
f
A
wri
rl
9
t
F
fia
y 6a
q
r
LiSSONf NIOUCE
dw
ibondiir
rrbabr
6oxii
novar
Mau
a
ld
IESSQNS NCWDE
ibroiM
3wli
yr
fY
Fernandina Beach FL
August
2010
1
Youth
Programs
develop customized golfer development programs for junior
s
golfers including Individual Lessons Group Lessons Clinics and Camps BCG
affiliations and programs which the firm participates nationally include the Nike Golf
Learning Center The First Tee National School Golf Program the Hook a Kid on
s Golf Association and Take Your Daughter to
Golf Program the Executive Women
BCG
1
will
the Course Week
In addition to specialized programs for women and junior
Clinics
will
offer
individual
BCG
lessons group lessons and clinics for all golfers of all
golfers
abilities both for a fee and for FREE throughout the year
Lessons
Community Involvement
The facility will serve as hosts
as
appropriate
to
high
school and
or
college golf
team
practices
and
Such programs will be coordinated with and promoted through the City
s Department of
Parks and Recreation local schools and colleges community organizations and centers and senior
matches
centers
BCG will work
to
provide complimentary programs to the existing Junior Programs BCG
our
golf courses by area schools providing equal access and opportunity
encourages usage of
routinely
junior golfers
for the
actively promote the golf facility and its learning programs through local elementary
high schools in cooperation with physical education and health teachers even bringing
teaching the game into the schools during class times at after school programs and during the summer
as
appropriate BCG will also offer and run junior tournaments and other contests for area golfers
BCG recognizes the importance of the growth of the game and actively promotes the game to junior
golfers
BCG will also
middle and
29
a
4CASIEA
6111
G
O
L
F
Fernandina
Beach FL
AuSust 2010
Retail
Merchandising
BCG will offer for sale
high quality competitively priced golf retail merchandise at the FBGC
Under the direction of BCG
s National Merchandise Manager Gary Roeder BCG will develop an annual
buying plan maintain national accounts with preferred partner vendors design exceptional displays and
establish promotion and sales guidelines for the facility
BCG will prepare and implement an annual Retail Buying
Plan of OTB Plan for shirts shorts socks outerwear golf
balls
shoes accessories drivers woods irons
utility clubs Appropriate quantities and selection
gloves
putters and
of merchandise
throughout
for monthly
items will be purchased
inventory levels will be accounted
including logo
the year and
s National Account partners will provide lower
BCG
pricing extended terms free or discounted fixtures
out
and furnishings and access to special close
retail
with
which
BCG has
merchandise
Existing
partners
national accounts include Ashworth Nike Cutter
Buck
Izod Tommy Hilfiger Ahead Headwear Sunderland Etonic
Footjoy Precept Top
Titleist
Flite Wilson
Callaway Ping
and Cobra among others
BCG
will
merchandise
the
throughout
appropriately
and
stock
display
retail
and tasteful
signage appealing pricing rotation of
displays prominent
of
and package pricing Utilizing both
items
shop easy availability
impulse
merchandise using attractive
and the local s
market seasons the FBGC will
the national schedule of
holidays
appropriate promotions
to increase sales of retail merchandise
develop and implement
during higher
usual shopping times
than
GOLF ACADEMY RON PHILO SCHOOL OF GOLF
A
Community Teaching
s
BCG
long
term
vision for FBGC is inclusive of
Ron Philo School of Golf
expanded
tee
Learning Academy
a
state
of the
art
teaching
and
golf academy
led
by
the
The current range will be greatly enhanced
include a renovated and
use as well as a focal point for the City
s recreational programs
to
surface for member
With the Ron Philo School of
Golf FBGC will set the bar for player development programs junior
destination
for
residents and resort guests to practice
The new FBGC led by a
programming
Philo
School
of
Golf
will
become
and
the
new
Ron
the envy of many
professional operating entity
and
a
municipalities throughout
the US
30
611tT ASiER
L
F
G O
Fernandina Beach FL
Au
st 201Q
1
GUEST SERVICE
BCG will
continue to train all
employees through our innovative ACE the Guest Experience Training
ProgramTM ACET is aprofessionally
developed series of training observation and feedback lessons to
teach all employees how to act out BCG
s Guest Experience Vision
1
am
port of a team
fun
and
My poaijtive
prepared to create
enjoyment for our guests
attitude is
1 choose to
create
my rrsponsibifity
byol guests
with
y team my attitude and my actions
rr
The ACE
Program
workbooks to teach
ii
T
includes trainer
directed sessions
using aprofessionally
filmed DVD below
and
s
employees how to deliver great guest experiences BCG
employees wrote
in
the custom 30
BCG
standards and behaviors
directed and starred
minute DVD to promote sservice
our
Each
BCG course has at least one professionally
managed
trained
employee trainer who leads the ACE ProgramT observes
employees interacting with guests and provides feedback to improve
guest service The DVD training materials and training guidelines are
updated annually to ensure authenticity
1
The ACE
namesake
from his
T
starts
Program
Billy Casper left
career
with
an
introduction
and the values
the firm
s
our
of putting his fans his guests first
s
taught that every guest contact is guided by BCG
to empower each
make
to
right designed
employee
the right decision in any circumstance For example the safety of our guests
and employees is always the first priority even if clearing the course for
lightening may inconvenience some golfers Another example the courtesy
of waiting for a group to finish putting trumps the efficiency of a beverage
cart moving onto the next group
Then employees
by
firm has instilled
are
Service Standards
Service Standards
Next BCG
s Service Behaviors
the minimum
interactions
below specific
observable behavior
Courtesy
Responsiveness
Efficienry
guidelines
that communicate
for every guest interaction are introduced Examples of both
good and bad
demonstrated and discussed role playing of common interactions is done and review of
requirement
are
position best practices for interacting with guests throughout their journey
specific
completed Employees practice interacting with each other using these guidelines
other accountable beyond the
training to exhibit them every day
at the
golf course
is
and then hold each
i
3I
LVef
Gttat
Fernandina Beach FL
August 2010
Finally
Service Behaviors
Acknowledge
all
guests with eye contact
and
a smile each and every time
Greet and welcome every guest using their
name if possible
Dress in
a
nametag
at
Actively
professional
manner
and
wear a
all times
seek out gu
e contact and offer
them
help
understand
interaction with
guest
the
employees are guided through
Journey from beginning to end
our
s
Guest
how each
and
employee
an
the
We
golfer experience
s
ize with
employees to em
personal situation anticipate
service
their needs
and
then
to
every
influences
teach
our
s
golfer
each
their
needs
introduce the
golfer to the next portion of their journey
creating a positive seamless golfing experience
assistance
Provide immediate service resolution
Display appropriate body language at all
The formal
times
regular review of the guest vision statement
service standards service behaviors and guest
facility in a positive and
Promote the
journey
meetings
professional manner
kand invite back every guest
Th
their name if possible
and
observed
Shopping right
each
evaluations
are
used
on
the
to
further
management
with
and
reward
mystery guest
is placed on
the
s
course
and
department
possible
staff
all
and
negative
interactions
that
are
overau Gntomer s
istactton
ooac tsia
t
a
kM
Y
f0 r
M
lwWYwM wadaaaMw M
Y
arM far
Aal
ee Ibr MI a
we
w
rM
wW
w
Ys
ia
IIM
f1
MwYMWNfa
dnw
M
On
C
1TW
Y
Wr
ww M
r
w
a
I
e
w ww w
ww
a
a
nr
n
w wwrwta
A
wr
dar
www
WMn 1
MYaIw
n
a M
A MMWMM 1 awwr RAwOwy aN aNNn
WwM
r
rOwsapMiMM hN Yd
yw Wr1MMN
w
MwNl
K MWMwd
1
team incentivized to deliver the best
up by
followed
s management team
course
employees with timely feedback on
jaw MTMdrw ar
wM r
rr
h
Www
experiences of the
in the evaluation
Emphasis
interactions
guest
employee
encounters
train
are
The
has
regular Mystery
by professional independent
feedback from the 71
question
course
Results and
employees
provides
positive
both
in
sessions
conducted
evaluators
based
using
training
YYw
W
w
tiltuMYNr
fM
W
1
0u
ww
WMYWr
nt
w
a
mwW
t
a
ar
wa
ra
rws
waaa
d
e
w
v
a
w
w
w
w
w
w
experiences
Additionally
Commentsi
Suggestionsl
suggestions
guests
Comment Lines
ienesuyc
e
P
cdr
866
1
7757
589
performing
relative
to our
Guest
Surveys
CASPEA
61L11
G
O
l
F
afforded several
means
to share comments and
free
management
including toll
based
site
web
Feedback Forms and
left
designed
All
to
help
BCG
of each part of the guest experience to
competition and our own expectations
32
ti
are
s
BCG
to
Guest
periodic
understand the importance
our
golfers
and how
we are
Fernandina Beach FL
AuS ust 2010
Information
l
Technolo
BCG is unique among golf facility management firms providing information
its Director of Information Systems Nick Keefe and his staff
technology
services
through
BCG will manage the information technology systems including the EZLinks POS and Tee Time
mail functions for FBGC
Reservation System Web Sites and Broadcast E
through our marketing area
due to the
importance
of technology in
revenue
generation
and guest retention
BCG will operate the EZLinks POS and Tee Time Reservation
successfully
program
s
system
a
to
series of
sell
an
operational
inventory
available
and
generating
revenue
of tee times
System
modules
merchandise
into
and food
at the FBGC to
a
integrate
seamless to
easy
use
beverage
services
The
modules include
Electronic Tee Sheet
Guest Database with
Activity History
Facility Web Site Reservation Portal
Staffed Reservation Center
Operator
Partner Reservation Portal
Guest ID Gift Card
Program
Sale System
Of
Point
Loyalty
Retention
Database
Program
Marketing and Analysis
Tools
s on
site Director of Golf
General
Marketing Technology Team will work closely with BCG
all appropriate modules
and
the
Team
to
install
and
Manager
Marketing
implement
provide training to
staff
on
the
most
effective
use
those
of
the
facility
modules manage
relationships with software and
hardware vendors and establish and communicate best practices learned from BCG
s most
successful facilities BCG will also develop and utilize a complete Web Site Marketing and Dynamic
Broadcast E
mail Messaging System as part of our marketing plan with revenue generation as their
purpose
primary
s
BCG
33
Fernandina Beach FL
611LT tASPEA
G
O
L
F
Au
st 2010
Capturing Guest
BCG
Data to Drive Revenue
unique among golf facility management firms in our use of technology to integrate golf
operations and marketing Every BCG
managed facility utilizes an Electronic Reservation and S
is
System to identify and track the purchasing habits of individual
implement specific marketing programs directed
toward individual guests
targeting specific sales benefits
and communications based on individual playing and
purchasing habits The end goal is to increase revenue
through retention of our facility
s most valuable asset
This data allows
guests
us
develop
to
and
guests
Mw
r
o
M
mw
w
All
golfer
recorded
access
and
reservations
on
given
an
to
and
Electronic
guests
their
Tee
contact
Sheet
hours a
24
day
data
see left
golfer
is tied to
a
A
are
w
with
via both Internet
wrw
ncw
w
ate
ww
nrnrawc
w
u
rwr
wrsw rpe
Telephone
As each
r
v
rw
rm
t
in he
checks
she is
provided a unique scanable ID card see
a golfer
s return to the course
below for
an
example
that
program which encourages
in the card is scanned providing for complete capture of that guest
s playing
subsequent check
habits
That
data
transferred
s
BCG
is
to
proprietary
purchasing
leading data mining
industry
for
individual
and
of
behavior
trends
retention
program
analysis
guest
growth The data is compared
to tee sheet utilization across
and
where
and
when
times to determine
days
marketing efforts need to
be concentrated for special offers
At each
and
s
BCG
person
nine
marketing
team
uses
the
unique
guest
data
to
personally target communications to individual guests based on their past
behaviors predicted trends and the needs of the golf facility This in turn
leads to
higher
revenues
through
better retention and
growth
of
existing
guests
34
UL CASPEA
G
o
L
Fernandina Beach FL
rF
F
AUSV st ZOIO
1
CAPITAL IMPROVEMENTS
BCG has extensive
experience with capital projects including development and construction of
Capital spending typically exceeds 3 million annually at BCG
managed facilities nationwide
BCG places significant emphasis on planning and executing projects to ensure the physical integrity and
competitive position of its courses are enhanced and maintained This process is critically important in
increasingly competitive golf markets All BCG
managed facilities undergo capital planning
review semi
annually
courses
srole in the
BCG
approach
completion of capital projects is to ensure that a proven systematic
or realizing those projects BCG uses a team approach
designing building and
with collective
participation of
well improvement
planned
Budgeting
and
prioritization
is taken in
the
project architect
contractors and the client to create
a
successful
Planning
contingency costs possible changes in the scope of work the
timeliness of receiving all necessary approvals permits and licenses possible weather conditions and
funding sources in the budgeting and planning of all capital projects
BCG takes into account all
planned
and
Plans Review
BCG conducts
commentary
and
on
functionality
project meetings
pre
drawings
and
with
architects engineers and planners to review and provide
impact of the improvement on the golf facility
with respect to the
plans
golf operation allowing
and flow of the
for
appropriate contingencies
in all
areas
Design Bid Spec cations Bid Review and Contractor Selection
Utilizing our experience in evaluating and analyzing construction costs and estimates for the golf facility
and building projects BCG designs bid specifications and provides analyses of submitted bids We work
together with the architect to select the best and most appropriate contractor
Project Oversight
BCG reviews and analyzes contractor requisition submissions conducting periodic site visits prior to
and throughout all phases of
project completion We also negotiate with construction contractors and
all facility equipment suppliers and oversee the interaction of the architect contractors and client
s extensive experience and knowledge in planning for and completing
City will benefit from BCG
the
Both
capital projects
City and BCG possess the knowledge that all projects will be well
planned
and well
executed allowing for increased revenue
generation at the facility
The
i
ii
i
35
v
Y
E
1l lO ALP F
tC
Fernandina Beach FL
August
201
1
CAPITAL
PRQJECTS
FBGC
BCG has spent a considerable amount of time evaluating future capital projects and has provided
additional information regarding the timing and potential costs associated with such improvements In
section 7 BCG has a provided a proposed 5
year Capital Plan Our first priority is equipment to
improve
course
conditions
FBGC needs
to maintain
equipment
new
superior
cuts and
groom the
golf
course
Golf Course Maintenance
u
Equipment
The
golf course maintenance equipment was found to be
frequency units
significantly aged primarily the high
greens mowers tee mowers fairway units and rough
mowers
The
Management Model provides for an initial lease
000 in golf course equipment which is
purchase of 350
reflected
annual
in
lease
additional lease expense for
an
1
going
on
68 and
000
replacement of equipment on
payment
of
basis in Year 6
Greens Renovations
BCG intends
on
the 2010
201 I
summer
season as
the 29
can
not
analysis
take
during
place until
and past cultural
will be reviewed to determine if the greens need
will
or if more intensive cultural
replaced
practices
the greens to
A
surfaces
restore
more
proposed
provided
surfaces
putting
renovation
of 201 I Extensive soil
practices
to be
evaluating
and disease tolerant
playable
greens renovation
plan
has
been
in Section 7 of this response
Bunker Renovations
BCG has
incorporated
resources
s
BCG
funds in the
and expertise
purchase
of
new
to
Capital
Plan to address
problematic bunkers in house BCG has the
draining integrity compromised In addition
address any bunkers that have
will provide the needed tools
equipment
to maintain the bunkers in better
condition
Rebuild Tees
BCG intends
address the
practices
immediately
tee
complexes
to
address un
level tee surfaces
For those
BCG shall address in future
tees
that
can
not
BCG has the
be
resources
and
expertise
improved through improved
to
cultural
capital planning
i
i
u
36
Trv
FILLY EASPEA
G O
F
L
Fernandina Beach FL
August 2010
1
1
1
1
Practice
Range Improvement
BCG and its partner Ron Philo School of Golf will work together to renovate expand and upgrade the
75 and include
000
existing practice facility The costs for such upgrades are projected at 60
replacing the netting regressing
Cart Path
and
expanding
the
practice
tee
along
with the addition of target greens
Improvements
Some
cart
paths
may need
presence of roots
to
be rerouted due to the
FBGC is fortunate
landscape
however the
concrete
cart
to
have
overwhelming
very mature tree
a
problematic with asphalt and
paths
Proposed timing of future cart path
has
been
improvements
incorporated into the proposed Capital Plan
1
Solar
roots
become
gina
Char
BCG will evaluate the cost
benefit analysis of
weighed against
One
area
the
that will not need
clubhouse that will
true
technology in
sales culture
advantage of such
a
more
to
capital improvement
is the clubhouse
than service the needs of the residents and
ensure
great
installing solar panels for charging carts
the industry on peak
off charging systems
new
events
and functions
are
This
FBGC has built
of FBGC
golfers
throughout
booked
cost will be
very functional
BCG will instill a
a
the year to take
asset
Fernandina Beach Clubhouse
37
nx
Blllt CASPEA
o
F
Fernandina Beach FL
Au8ust 2010
1
MARKETING
This strategic plan outlines the initial marketing action items BCG anticipates implementing during the
first year of operation of FBGC The primary objective of the Marketing Plan for FBGC is to
significantly
increase the
Revenue and
acquisition
and retention of guests
leading
to
increased
growth
of Gross
profitability
BCG will have installed and manage the EZLinks POS and Tee Time Reservation System that
integrates telephone Internet golf shop and hotel
packager reservation booking groups through one
reservation portal as well as provides for complete capture of guest data and playing activity on the tee
sheet The guest making a reservation will be guided through a simple efficient data capture process
and his
her reservation
BCG will establish
a
playing
FREE
and
purchasing history will
City Player
s
to a
specific
BCG
repeated plays
rewards
or
well
as
discount program to
expertly analyze and use
programs and promotions to maximize
Examples of such programs include
golfers to carry
s play
guest
The card will track each
facility
speed
and
use
in
act as an
the
improve
will
analysis
Golf Rewards Card for all
Card
order to maximize their connection to the
incentive for
be saved for
of check
in for the guest This card will be tied
be determined
this valuable
tee sheet
data to
utilization
develop specific marketing
thereby enhancing rounds and revenue
utilized times
Targeting players during statistically under
and
bird
rate
m
e
ailed
mailed to golfers
e early
i
special
who play the golf course on weekdays but have not in the
past thirty days
s
1
1
Specific promotions and
programs will
Offering based
package offers to guests who are more
make
retail and food
to
likely
beverage purchases i
e
lunch and golf package rate special e
mailed and mailed to
golfers who typically play during the mid
day hours and
creating programs targeted only to golfers who play the
course infrequently i
FREE Play 3 times in Xtime
3
2
e I
and
receive
4
round for Free
your
period
be developed for the clubs based on historical and future play and
reservation data
BCG will
and
implement afive
part marketing
Marketing Systems
Guest Acquisition Programs
Guest Retention Programs
Sales
create
strategy
Programs
Quality Assurance Programs
i
38
1
wMm
PEf
GLLOCA
Fernandina Beach FL
August
2OIO
1
MARKETING SYSTEMS
s
BCG
Marketing
Team wilt establish reliable
anticipated by the City
integrated
and
focused Marketing Systems
guest
that
generate the results
Together
1
with on
site personnel BCG will
market conditions
thoroughly review current
develop and plan for implementation of our
marketing systems including web site a
mail e
and
effective and proven
commerce broadcast
a
m
ail reservation system guest database POS
collateral and photography to provide the City with a
graphic design
out plan for
roll
s
BCG
systems
FBGC Our
order
in
team will work to
to
successfully implement
continuity of service and
residents of the City
maintain
communication with the guests and
design partners in our Marketing Systems including EZLinks
Hot Banana Silverpop McMurry Advertising salesforce
com and Agilone By utilizing these partners
s operating systems and procedures as well as into
FBGC courses will be fully integrated into BCG
s
BCG
data
warehouse
Trac
Guest
proprietary guest
BCG utilizes best
class technology and
in
All
Marketing Systems
City
will be
designed
and
implemented
in
a manner
that benefits FBGC
as
well
as
the
Web Site Establish
navigate web site specifically for FBGC The web
to
aconsumer easy
friendly
to
the
visitor
easy access to reserving tee times finding directions
designed
provide
about group business and contacting the club
more about the City
learning
inquiring
site will be
7
mail Establish reliable to
E
mail service for FBGC
mail will be
s manager and staff E
easy a
use
used not only as a communication tool but also as a branding opportunity with marketing messages
and web site links embedded into the
Broadcast
messages
site
as
mail Establish
E
regularly to guests
as the City
s web
well
Reservation
System
a
signatures
of FBGC
se
mails
based
permission
of FBGC
mails will be
E
mail marketing
a
designed
system
to connect
to
the guest
send
relevant
directly
to our
site
Guest
Database
POS
Establish
an
integrated fully
functional
reservation system with guest database and point
s preferred system EZLinks
sale system BCG
of
7operator
Golf includes services fora 24
staffed reservation center online tee time reservations
partner reservation portals
financial transactions
tracking
of guest data
loyalty
rewards programs and
recording
of
daily
professional design guidelines and templates for graphics needed for
marketing and systems All graphics will be designed and implemented in
a manner that benefits the overall image of the City and brand and will follow any existing guidelines
established by the City
Graphic Design
s advertising
FBGC
Collateral
This includes
stationary
Design
score
Establish
direct
and
print business
cards
yardage
and sales collateral to support marketing and sales strategies
books rack cards brochures sales flyers and folders business
and cards thank you notes and posters
39
illlY
o
EA
CAS
F
Fernandina Beach FL
August 2010
1
Photography Establish a library
marketing and sales strategies
Sales
and
Systems Establish
closing for group sales
an
of hi
resolution
shot photographs
professionally
to
support
electronic sales management tool for lead generation management
GUEST ACQUISITION PROGRAMS
s
BCG
attract
All
the
Marketing
guests
to
Team will establish measurable effective and
FBGC
focused Acquisition Programs
guest
that
Acquisition Programs will be designed and implemented in a manner that benefits FBGC as well
City Markets advertising mediums and lists will be used that provide the best measurable Return
as
on
Investment ROI
Advertising Design and implement a comprehensive advertising campaign that targets and attracts
new guests All advertising will be appropriately messaged for the intended productlservice local
play stay and play group business geographic target local regional national and guest type trial
group leader
Direct Mail
Design and implement a comprehensive direct mail campaign that targets and attracts
new guests in regional markets providing incentive for trial use All direct mail will be appropriately
messaged for the intended productlservice local play stay and play group business geographic
target local regional national and guest type trial group leader
mail marketing
Design and implement comprehensive a
campaign that targets
and attracts new guests in regional markets providing incentive for trial use All broadcast a
mail
will be appropriately messaged for the intended productJservice local play stay and play group
business geographic target local regional national and guest type trial group leader
Broadcast E
mail
Promotional Offers Establish and
implement promotional offers designed to attract new guests
to be the first to play The creation of specific promotional offers requires thorough knowledge of
the market area a thorough understanding the golfer segment as well as trial
error with
and
For
B
A
BCG
one
of
differing options
example
employs
testing i
e
group
guests receives offer A
and another group of similar guests receives offer B in order to determine which offer may be the
best for full implementation
Careful attention will be
paid
total revenue and average
to
the
revenue
impact positive
and
negative
of any
promotional offer on volume
specific advertising or direct
per round Promotional offers tied to
marketing campaigns will be measured in order to ascertain the ROI of the campaign A
long acquisition program including advertising direct marketing and partnerships
season
implemented for the FBGC
scale
full
will
be
i
1
40
Fernandina Beach FL
ILLY tASPEA
o
F
August 2010
1
1
GUEST RETENTION PROGRAMS
s Marketing Team will establish measurable effective and
BCG
help
to ensure
growing
s guests
FBGC
return and increase their
Establish and
implement regular communication with guests via broadcast e
on guest
telephone
segment and guest type With FBGC
behavioral
established
BCG
for the club they will be able to personalize
Marketing Systems
by
mail direct mail and
utilizing
the
based
communications based
o
o
o
o
guest Retention Programs that
focused
resulting in a more stable golf segment for
revenues
Communication
o
visits
on
leader
geographic
local regional national
reservation behavior initiator player
play behavior volume frequency
retention status new steady at
risk lost
guest type
local
visitor group
area
Golfer Retention Improvement Program at FBGC in order to increase the
Specifically new golfers and steady golfers will each receive periodic e
of
mail messages
Segmenting
guests into these two categories will allow for more appropriate
be
delivered to guests based on their past and potential interactions with the Club
messages to
BCG will
implement
retention of guests
GRIP
to
the club
SALES PROGRAMS
s
BCG
Marketing
to ensure
Team will establish measurable effective and
that guests continue
Staffing
outings
to
focused
guest
Sales
Programs
that
help
visit FBGC
Establish
and
site to manage the sales process for all events including
designated individuals on
banquets Specific assignment of sales responsibilities will be made by BCG in our
Annual Business Plan
Sates System As previously mentioned BCG will establish
for lead generation management and closing for group sales
Outing
Sales
site leads
The
community
will actively seek group outings and tournaments via web
and vendor partners and events held at
competitive golf courses
sales will be done with
in the
regional
local
41
H
ei c
r
sret
G
L
F
electronic sales management tool
outing salesperson
marketing of outing
organizations and businesses
Active
an
existing daily
fee
guests
as
well
as
leaders of
area
Fernandina Beach FL
Au8ust 2010
1
QUALITY ASSURANCE PROGRAMS
Marketing Team will establish measurable effective
Programs that help to ensure the guest
s experience matches
and
PR
programs
marketing sales
s
BCG
The
following
programs will be
best train stiff
the
improve
Guest
experience
Surveys
maintain
guest
to exhibit
a
implemented
understanding
well
as
BCG will
implement
we
promise
Assurance
established
through
feedback that allows management
s Guest Vision Results will be used
BCG
prospective
of how well
focused Qua
guest
ity
to receive
FBGC
as
for the current guests
and Feedback
constant
at
the brand promise
and
the brand
guests and to train
to
to
employees
guest surveying and feedback mechanisms to
at
free
meeting guests needs Both atoll
doing
are
mail forms will be established
comment line and web a
Site Visits BCG will implement a regular Mystery Shopping program
Mystery Shopping On
unbiased
with independent
guests rating their experience based on how BCG trains our employees
to deliver that
experience
Mystery Telephone
program
This
to
Sales Calls
BCG
will
test response times and information
part strategy
five
is
be introduced to achieve
successfully implemented
appropriate
implement a regular secret shopper
provided of sales people
at all
managed golf facilities
BCG
sales calls
nationwide and will
market share for FBGC
PUBLIC RELATIONS
BCG will
Buffalo
publicize
and manage media relations for FBGC
Communications
s in
BCG
house
exclusive
golf
utilizing
the skills and
time golf publicists who leverage their longstanding
employs fifteen I5 full
consistently well
position our facilities in the news Public Relations Manager
will direct our public relations efforts for FBGC
Buffalo
resources
of
R agency
P
media contacts to
Nick
Lashinsky
develop and implement in concert with the Marketing Plan an aggressive comprehensive
going local regional and national publicity campaign to expose each golf course as a
on
must play in the region
s publicity plan includes writing a series of newsworthy and timely
Buffalo
press releases pitching feature stories securing reviews of the golf course and ghostwriting articles
swordsmiths will position the course to be
lauding golfers high
quality experiences at FBGC Buffalo
consistent with the themes of other marketing initiatives
Buffalo will
and
Buffalo will work closely with the
engage
Manager to integrate him with local media in an effort to further
the course in much
desired publicity and media coverage Buffalo
s publicists will schedule golf
reviews to coincide with optimal course conditions promote special events where media
course
attendance is
desired and
optimal placement
retain close contact with
42
a
IIIOCALPEF
IC
media writers and editors in order
to ensure
and coverage
Fernandina Beach FL
August
1
2
MEMBER5HIP
BCG has
implemented
programs in
no
ANNUAL PLAYER PROGRAMS
successful Annual
Player Programs
in
Lower Cart Fees Player Pass programs pay
Advanced Tee Times
a
portion
comparable markets
the membership retains
many
way compromise the value of the existing members
as
These
of the greens
cart fees
Member Tournaments
This type program significantly increases the market opportunities for FBGC and attracts
players at
various frequency levels
s value is in our ability to move the players up in the development
BCG
s
BCG
program
Player Development
programs
are
well suited
to the
entry level
beginning golfer
the way to the avid most frequent player Sales nationwide continue to demonstrate the
of such a diverse membership offering in many markets similar to that of Fernandina Beach
43
tier
o
sree
c
t
f
all
compatibility
Fernandina Beach FL
st 20i0
Au
I
RELATIONSHIP WITH OUR CLIENTS
s
BCG
philosophy in working with our municipal partners is to ensure always that our shared
financial and guest service goals are aligned perfectly With that philosophy guiding BCG
s
relationship with the FBGC BCG will implement the following systems and methods of management all
of which
are
available for review and comment
by
the
City at any
time
With all BCG
s facilities the
City provides BCG their approval on rates and their expectations for net
operating
goals staffing levels and capital reserve requirements BCG uses that information to
an achievable and realistic budget that maximizes gross profit and net
develop
operating income for the
The
final budget is approved by the City
City while delivering an outstanding guest experience
income
Manager and his her department heads will work closely with their BCG Regional
Operations
Marketing Team to develop an achievable realistic budget and plans Upon
review and approval by both BCG Senior Management and the City the budget and plans will be
implemented to achieve the facility
s goals
s General
BCG
and
Financial
Daily Revenue Tracking to Budget and Prior Year
Monthly Review of Revenues Mid
Month and Final
Financial
and Review Meeting with City
Letter
Monthly
Summary
Site
Visits
Monthly
Annual Audit if contractually required by City
s Independent Auditor
Annual Plan
Oaerational
planning process that includes development of an Annual Plan including
Plan Marketing Plan and Agronomic Plan for review by the City The 2010
Budget
Plan will be completed during the transition period and first month of operation Thereafter the
Plan will be completed in the fall of each year for the upcoming calendar year
BCG will direct
Annual
Annual
Annual
an
annual
Business
her department heads will work closely with their BCG Regional
Manager and his
Team
to develop an achievable realistic budget and plans
Operations
Marketing
Upon
review and approval by both BCG Senior Management and the City the budget and plans will be
implemented to achieve the facility
s goals
The
General
and
BCG welcomes the level of involvement desired
guidance
or
direction
by
City
goals
our
to achieve our shared financial and service
to
provide
necessary
feedback
7
ii
i
44
Fernandina Beach FL
sitar c
srEt
G
O
L
F
August
2010
C 2 MAINTENANCE SERVICES
AGRONOMIC OVERVIEW
s agronomic
BCG
tackles the quest to deliver an outstanding playing
each golfer every day To BCG agronomy is more than
team
experience to
s about creating a playing environment for our
just growing grass It
time
to
and time again to rave about well after they
enjoy
golfers
ve left
the 18th green
With
our
golf
the Atlantic
s
1
from the tropical Islands of Hawaii
from
the
forests of the Pacific Northwest
Cod
courses
Cape
extending
the deserts of California and from America
sheartland into the
to
to
Deep South
wide range of course conditions year
certified
round Each GCSAA
blend
of
and
scientific
unique
practical agronomic knowledge
experience
We
to deliver
committed
superlative playing
surfaces amid beautiful
Agronomic Teams face
Superintendent uses a
our
a
compiled
settings
with
years
of hands
on
achieving agronomic excellence by utilizing and improving upon reliable proven
friendly compounds and prudent chemical
techniques
approach encourages the use of nature
achieve
health
to
turf
at
the
most
reasonable
cost while ensuring our golf courses remain
applications
sanctuaries for native plants and wildlife In fact every BCG
managed golf course registers with
the Audubon International Cooperative Sanctuary Program our way of ensuring that each
are
to
Our
course
s
BCG
contributes to the health of its
agronomic
community
services include
Agronomic Planning
Environmental Planning
Turfgrass Science
Pest Management
Turfgrass Maintenance
The agronomic and
plan
developed
guidelines
is
golf
existing conditions
course
Irrigation Technologies
Equipment Maintenance and Repair
Course Renovation Projects
Environmental Compliance
Facilities Maintenance
term and long
conditioning plan wil focus on both short
term goals
the
conditions
of
desired
provide
playing
management within the given
course
to
going Maintenance
n
BCG will maintain the FBGC in
access
Water and
high quality manner consistent with the quality expected of a public
staff will perform all of the work and will continuously improve on
the
at
Courses Specifically BCG will
BCG and
a
our
Provide expert oversight as needed by
maintaining local turf grasses in the area
Work with the
City
to
acquire
a
proven
the necessary
with
Provide
areas
an
overall attention to detail in all
and not
seen
by
the
to
familiar with the conditions of
improve turfgrass
improved efficiencies utilizing
a
of facility maintenance and care
health and
highly qualified
including
areas
golfer
45
LP
O
G
P
superintendent
equipment
playability
Implement modern agronomic practices
and expertly trained professional staff
seen
The
fiscal
Fernandina Beach FL
August 2010
1
Create definition
contour between
playing
areas
such
as
fairways
and
rough
mowing patterns to enhance both aesthetics and playability
Work closely with the City to deliver an overall
quality golf experience
high
maximize
for the
golf
course
develop
and
implement an
revenue
To do this BCG will
and
that
improve
serves to
Annual Golf Course Maintenance
Program The
or exceed the maintenance standards established by the City and the conditions
Program will meet and
sextensive knowledge of agronomic practices
expected of our guests The City will benefit from BCG
and programs how the golf and maintenance operations work together on a daily basis to deliver
an exceptional
golfing experience and having the Course maintained in strict compliance with all
maintenance and environmental standards
Management
BCG
will
hire
Staffing
Golf Course Superintendent who is a certified member of the Golf Course
Association of America GCSAA This individual has a thorough knowledge of
a
Superintendent
s
and experience
maintenance and turf management practices appropriate
to the climate and type of turf at each course The Superintendent will oversee a professional
maintenance staff that handles the daily maintenance of the Course and maintains responsibility for
overall
quality
of
with
course
staff receiving regular
Turf
golf
course
conditions every
reports and
day
updates
Management
implement acourse
specific
BCG will
He is in constant communication with the maintenance
Maintenance
Program
for the
care
and maintenance
of the
Course The program will exceed the Minimum Maintenance Standards established by BCG the client
and the agronomic practice procedure and program guidelines established by the United States Golf
Association USGA and the GCSAA BCG
s approach to maintaining the FBGC will emphasize the
quality of course conditions attention to detail throughout
compliance with all environmental regulations
Environmental
the
properties efficiency
in
staffing
and full
Stewardship
s
BCG
experience regarding
including
environmental
sensitive environmental areas
planning
wildlife
wetlands
and
habitat management water conservation and water quality
management resource conservation waste reduction and
outreach and education is notable
BCG will implement
sound environmental management
practices
at
each
conservation and
facility making a valuable contribution
the Course
senvironmental quality to enhance the
improving
golfers experiences All BCG
managed facilities participate in
Audubon International
s
Cooperative Sanctuary Program
to
46
ur
a
EA
cAS
G
O
L
F
Fernandina Beach Gotf Courses
Fernandina Beach FL
AuSust 2010
Audubon Certification
Each BCG
managed course is
registered and committed to
attaining
Cooperative Sanctuary certification
is quite an honor recognizing the
certification
Achieving
agronomic team for protecting the environment and
preserving the natural heritage of golf In attaining certification
Audubon
from the conservation group Audubon
environmental
practices
Environmental
in six
key
International the
T i
if T
V
L iU
r
O
ii
B
I N T E R V A T C O N r1 L
courses
successfully
maintain
sound
areas
Chemical
planning
use
reduction
Water conservation
Wildlife and habitat management
Outreach and education
Water
quality management
The programs initiate the creation of wildlife habitats corridors connecting these varying habitats and
wildlife control tactics to minimize an adverse impact on the wildlife or the golf course
i1
Equipment and S
BCG
will
properly
ms
maintain
all
and
equipment
systems
utilizing
s
manufacturer
instructions and recommendations in order to maximize the
effectiveness efficiency
will work
of each
closely
piece
replacement
and duration of
use
of each
piece and system BCG
with the client to determine the effectiveness and
of
or
and
equipment
repair
and prioritize the
and
system
of that equipment
Friendly Techniques
Eco
Green
BCG expects a positive impact on
the
or
lifespan
for
needs
system
presentation
and turf condition
as
our
Green maintenance
In many instances BCG has seen dramatically improved course conditions and
the natural resources The natural resources that are benefited through a Green
program is instituted
positive impact
friendly
on
maintenance program
are as
follows
or fairways with the fertilizers and
watering of the greens and
chemical
applications Thereby by reducing chemical applications the golf course will decrease
unnecessary or excessive water usage Irrigation practices employed are geared to maximize water
absorption and minimize water loss to evaporation and runoff Soil properties and turf health are
maintained in an optimum range to assure efficiency Many golf courses subject their turf to extreme
conditions to provide playing conditions desired by their members or clientele This often leads to
inefficient absorption and water usage by the turf and leads to increased leaching and water runoff
Water Conservation
Water
buffer
loading
quality
Quality
zones
can
Water
Reduced
quality will improve
as
the chemicals and fertilizers
This will reduce the nutrient
reduce natural
include
release
using slow
prior to entering
are
filtered
through
unwanted blooms
natural
Nutrient
loading
corresponding
plant life Best Management Practices to ensure water
fertilizers spoon
feeding filtering drainage through vegetative or
aquatic activity
mechanical filters
and
water
and
bodies
etc
Wildlife
The immediate benefit to the existing wildlife is the improvement of water quality and a
s IPM program provides for naturalizing out
play shorelines with
of
greater amount of water BCG
and shoreline plants since wildlife is most abundant when shallow water includes
aquatic
emergent
emergent aquatic vegetation
47
Fernandina
lllOfALPEF
6f
Beach
August
FL
2010
I
Improper chemical use can have serious consequences for people the environment and
the game of golf
Risks are not only limited to chemicals and their liquid gas or
particulate form
the
reduction
chemical
reduces
the
of
health
hazards
and
harmful health
Thereby
applications inherently
lethal impacts can be caused directly from chemicals
effects illness chronic disease sub
Human Risk
Wildlife Interaction
a
Management is predicated on a thorough understanding of the native habitat and
golf course to seamlessly coexist and complement the wildlife Specifically prior
or
managing
controlling the wildlife interaction it is imperative to identify the core habitats that exist
or
commitment for the
to
and the basic needs of the wildlife Consideration should be
habitats and corridors that facilitate the
s Wildlife Management goal is to
BCG
ease
of movement and
given
access
to the connection of the wildlife
for the wildlife
to food and water
provide and designate areas for the wildlife to thrive in while
conducive
for
an
environment
the golfing public Hence the delineation of the golf course
providing
into dedicated zones allows the golf course operator to maximize peripheral or visceral interaction
points between golfers and wildlife
Chemical
Usage
The most critical aspect of balancing proper chemical and fertilizer usage for the golf course versus the
protection of the natural resource is commitment to an Integrated Pest Management Program that is
friendly to the
our
policy as
direct excerpt from BCG
s Training Manual outlining
the proper management of chemicals
BCG divides our chemical
environment Provided below is
it
pertains
to
a
management program into five
goals Igeneral knowledge 2 cultural practices and IPM Techniques
3
4
5 Storage Procedures Our main goal in this
to minimize
In
the
first
is
year of operation the re
contouring of the fairways
category
pesticide usage
and fertilizer inputs BCG could decrease the fairway acreage
at the
courses to minimize
golf
pesticide
by an average of 20 by increasing the width of the landing areas and decreasing the width of the non
landing areas This reduced potential overall pesticide and fertilizer inputs by about 15
Best Practices
Communication and Education
Implementing standard practices of integrated pest management 1PM and best management practices
BMP is an ongoing process BCG continuously explores alternative pest control measures to minimize
pesticide inputs even further In addition the creation of buffer zones between treated turf areas and all
water bodies as a means to filter potential runoff of harmful chemicals and fertilizers
Ecafriend Products
BCG utilizes eco
friendly products
the environment These products
in
a
are
company wide initiative to minimize our footprint and impact on
seal certified products to include soaps cleaners paper
green
towels toilet paper and paint as appropriate
energy efficient compact fluorescent light bulbs
Energy
Conservation initiatives include the installation of
BCG is
evaluating the usage of high grade vegetable oil as a replacement for hydraulic fluid in the
mowing equipment The vegetable oit is more environmentally friendly and will not impact the ground
wildlife and soils
in
however the savings
case
in
of
case
a
leak
of a leak
on
the
can
mower
The
vegetable
oil
is
more
costly
on
front end
be immeasurable
BCG is currently evaluating the usage of chlorine free biodegradable products to be utilized in our grille
room and snack bar operations
Also BCG is undertaking composting services to dispose of food
waste thus
minimizing the waste produced
with
an
48
k
EO
G
ALPEF
additional benefit of rich soil for
plantings
Fernandina Beach FL
August 2010
1
PROPERTY MAINTENANCE
BCG will
provide complete property
skills and
resources
Rehanek PGA
of
a
and
talented team of
Vice President
Tony
facility management services for FBGC utilizing
operations professionals led by Senior Vice President
the
Bill
Cianci and the GM
an established proven
system for property management including the use of
procedures for managing insurance coverage risk management and licensing requirements
including all claims filing renewals and the meeting ofall regulatory regulations All licenses evidence of
s
coverage and other important property documents are maintained both on site and at BCG
corporate
BCG utilizes
consistent
office
BCG utilizes
of facility management including physical plant
housekeeping
facility
audits capital planning and beautification
procedures
AIf build
maintained
are
in
facilities
ngs
good repair and condition at all times to ensure that
programs
the s
are
with
the
facility guests
presented
highest quality golfing experience Routine and preventive
for
the
entire
is
maintenance
facility performed as needed to ensure the long
term viability of physical
an
established proven system
maintenance
assets
SUPPORT
s Southeast
BCG
provide support to the superintendent and maintenance staff
incorporate
generation of a Site Summary Report See sample report in Section
which includes detailed narrative describing current agronomic practices and conditions Pictures action
plans resource requirements and timelines are included in these reports to inform the client GM
regional staff and corporate personnel of the progress at each facility This level of support ensures the
desired product is produced for the client and guests at all of our managed golf courses
Agronomic
Periodic visits
Team will
the
CONCLUSION
BCG has the resources and staff
The BCG
Agronomic
superintendents
team is
support the
provide
unparalleled in
on a
to
the level of
the
industry
golf
and
course
maintenance desired
provides
the
expertise
and
by
the
City
resources
to
local level
Our Vision for FBGC
Today and Tomorrow
Future
Current
Bent
49
Creek Jacksonville
Fernandina Beach FL
Illl
G
O
fA
CAS
L
F
Au8ust 2010
1
BCG ENVIRONMENTAL SENSITIVITY PROGRAM
We
committed to
reducing our environmenul footprint improving
green practices
keeping these principals at the core of our
Environmental Program
are
and
our
Reduce
Adhere
Create ways
Always
and
recycle
pertinent regulations
reuse
to all
to reduce or
and strive to surpass
and waste
pollution
be an
environmentally responsible
strive to
compliance
eliminate
member of the
community
Wildlife and Habitat Management
The purpose of this category is
them for survival
to
protect and improve native habitats and the wildlife that
A
should be
of bird
complete inventory
completed
indigenous plant species Complete map highlighting core habitat
be completed
In addition to
at your
protecting
golf
course
the wildlife
Next
to
what
was
expand
season
already
in
plan
the
golf
depend
species
on
and
should also
course
you should begin to create additional wildlife habitat
existing wildlife species and also to add more diversity to
place
the amount of
you should
species
areas on
mammal
on
adding
a more
diverse habitat
to attract even a wider
diversity
In addition to the above mentioned
the
habitat management is
be
just
as
training our staffs to understand
important Training checklists should
importance
implemented
of wildlife and
to
aid in this
process
A summary of our
goals
Goal I General
Continually expand
in wildlife and habitat management follows
Knowledge
our general knowledge
of the
plants
wildlife species and habitats found
on our
golf
course
Space Food Cover and Water Enhancements
variety of wildlife species in non
play and landscaped areas
and
Goal 3 Habitat Protection
Biodiversity Conservation
Preserve the rich biological diversity of our region by protecting existing native habitats
landscaping primarily with indigenous plants
Goa12 Wildlife Habitat
Provide
a
habitat for
a
Chemical Use Reduction and
and
species and
SafetX
The purpose of this category is to ensure safe storage application and handling of chemicals and
reduced actual or potential environmental contamination associated with chemical use Much of the
work toward certification in this category will be
training of pesticide applicators
goal in this category is to minimize pesticide usage In your first year of operation you should
contouring of atl of the fairways at the golf course to minimize pesticide and fertilizer inputs
re
You should be able to decrease fairway acreage by an average of 20 by increasing the width of the
landing areas and decreasing the width of the non
landing areas This can potentially reduce overall
and
fertilizer
about
15
inputs
by
pesticide
Your main
consider
50
n
ILIY CASPEA
G
O
L
F
Fernandina Beach FL
August 2010
1
1
Implementing standard practices of integrated pest management IPM and best management practices
s will be an ongoing process Also you should explore alternative pest control measures to
BMP
minimize pesticide inputs even further In addition you can create buffer zones between treated turf
areas and all water bodies as a means to filter
potential runoff of harmful chemicals
Another
key aspect in this category is the establishment of economic thresholds to guide you as to
apply pest control products Pest damage to existing turf areas is economically tolerable to a
certain point You should establish economic thresholds at certain levels where we believe turf damage
can cause an economic impact to the facility if action is not taken
This strategy has been successful in
when to
minimizing chemical inputs
at
other facilities in the past
completed over time is the installation of spill containment areas for our
spray application equipment These areas are used to mix and load chemicals and for the cleaning of
equipment These new containment areas will insure pesticide spills will be confined and not negatively
One important item
to
be
affect the environment
A summary of our
goals
in chemical
use
reduction and
safety
is
as
follows
Goal I General
Knowledge
Continually expand our knowledge
of
integrated
pest
management
chemical
use
best
issues
management practices and alternative pest control measures
Goa 2 Cultures Practices and IPM Techniques
turfgrass in a vigorous and healthy state through sound cultural practices and integrated
management techniques
Goa13 Best Management Practices for Chemical Use
Apply all chemical products in a manner that minimizes harmful environmental impacts
Maintain
pest
Goal 4 Communication and Education
Ensure that maintenance staffs
properly
trained and
supervised
Facility
Storage and Wash Pad
Make certain that chemicals are properly stored and handled and equipment
reduce the potential for negative environmental impacts
are
Goal 5 Maintenance
Chemical
is
properly
maintained to
Water Conservation
The purpose of this category is to ensure adequate water supplies not only for irrigation but also for
the healthy ecological functioning of water bodies such as rivers streams wetlands lakes and ponds
Special
focus should be given to
for maximum
Your
to be
by
evaporation
the turf and leads
You should also
by managing
and
employ
a
to
or
increased
clientele
leaching and
on a
This often leads to inefficient
water
monitoring
absorption
and
water
runoff
of the golf
of soil
basis
5 I
Blllr CASPEA
G
O
L
f
irrigations system
should be geared to maximize water absorption and minimize
Soil properties and turf health are maintained in an optimum
courses
subject their turf to extreme conditions to provide playing
course
by our
water and
supplemental irrigation
daily
Evaporation
water are typically determined by the s
day weather conditions
humidity and photoperiods
r
the
employed
program of daily
needs
n
maintaining
and runoff
range to assure efficiency Many golf
conditions desired by their members
usage
usage
and minimal water waste
efficiency
irrigation practices
water loss to
judicious water
site staff to evaluate
on
evapo of plant
transpiration
or more
specifically
temperature
Fernandina Beach FL
Au
St 2OIO
1
1
A
summary of our
Goal I General
Identify water
goals
in
water
conservation is
Knowledge
of the golf course and
as
follows
make
resources
a
commitment to
judicious
water use
Goal 2 Water Conservation
Irrigation Equipment and Plumbing Fixtures
Maintain irrigation equipment for maximum efficiency and minimal water waste
Goal 3 Water Conservation Watering Practices and Turf Care
Implement water conservation practices To maintain soil and turf health
absorption and minimizes water loss to evaporation and runoff
1
Water
Quality Management
The purpose of this category is
1
that maximizes water
health and
to
ensure
of water
such
clean
supplies and protect the
rivers streams wetlands
water
integrity
bodies
lakes and ponds This is accomplished by routine monitoring and employing
management practices to reduce erosion and chemical fertilizer runoff
as
oceans
best
As mentioned earlier you should have already begun to establish buffer zones
along water bodies to minimize and filter runoff to improve water quality Water
1
quality testing through
an
independent
lab should be
line data to compare future water
base
testing during
the first year and
Also important is
or
to
application
material hasn
t had
by
the
underlying
implemented to establish
This requires quarterly
annual tests thereafter
be cognizant of potential weather conditions that could favor
increase the likelihood of runoff
chemical
quality
subsequent
tests
A
two
inch thunderstorm
will increase the chances of water
a
chance to break down into
a
useful
occurring
hours after
a
fertilizer
or
This is due to the fact that the
pollution
chemistry by
the turf and is not
being
filtered
soil
It should be noted that all of your
ensures
they
have the basic
proper chemical storage and
pesticide applicators are licensed through the local jurisdiction This
knowledge of chemical use and disposal They should also be versed in
mixing and loading techniques
A summary of our goals in water
quality management
is
as
follows
Goal 1 General
Knowledge
Improve our general knowledge regarding water quality protection and pollution prevention as it relates
to golf course management chemical storage and use and equipment maintenance
Goal 2 Best Management Practices
Employ best management practices or structural controls near alt water bodies to eliminate the
potential
for chemical runoff nutrient
loading
and drift
Goal 3 Water Quality
Management Monitoring
possible
correct problems as needed
Monitor the health of all water features to detect
into
water sources
and
movement
of nutrient and chemical
inputs
u
52
61UCLL
o
CASPEA
L
F
F arnandin a Beach Ga If Courses
Fernandina h
Bea FL
August 2010
Outreach and Education
The purpose of this category is to
management practices that ensure ongoing support for
community connections and extend participation in
implement
initiatives strengthen local
environmental conservation activities You should initiate the process of creating
stewardship
Group
In the
at your
near
facility
a
Resource
Advisory
to aid our certification efforts
future you should be
installing displays in your clubhouses to communicate your involvement
Sensitivity Program to our clientele and the general public The display
each category along with pictures showing what you
ve accomplished to date
in the BCG Environmental
should include
You should
updates
anticipate
in
a
lot of
positive feedback
An annual newsletter should also be distributed in communities
be
a
great opportunity
approach
to
maintaining
A summary of our
goals
to
surrounding
showcase your efforts and communicate your
your
facility This will also
environmentally sensitive
your
golf course
in outreach and education is as follows
Goal I General
Improve
our
Knowledge
ability to communicate
our
commitment
to
environmental
stewardship
and
implement
conservation activities
Goal 2 Education
Educate patrons staff decision makers and community members about programs and
golf course which improve environmental quality
projects
on
the
Goal 3 Outreach and Involvement
Provide
for patrons staff decision makers and
projects on the golf course
opportunities
environmental
53
community
members to be involved in
Fernandina Beach FL
tIlL1 CASPEA
G
O
l
F
August
2010
D
FOOD AND BEVERAGE OPERATIONS
BCG wilt offer for sale
high quality competitively priced food and beverage menu items at
s experienced Food
guidance of BCG
Beverage Directors nationwide BCG will
annual
to
for
healthful
an
and
a
and efficient operation develop an
develop
buying
operating plan
provide
and
and
attractive menu
design attractive displays
promotions for both grill operations and
banquet operations This will be especially critical in the new clubhouse facility in the areas of
catering
menu development
operations and increased efficiencies
Under the
FBGC
appropriate for the kitchen and dining facilities at FBGC
course
beverage inventory management food preparation and service regular on
service and catering
banquet operations All appropriate licenses and permits
Food and
beverage
including
beverage
food and
cart
necessary to
run a
services will be delivered
food service
health standards and
good working
as
facility in the City County and State are obtained and kept current
regulations are strictly followed and all equipment and fixtures are maintained
all
in
order
BCG will
develop
a
menu
members and residents
into account
based
on
frequent players
input from
and others
and
taking
final design
of
is
Surveying
guests
employed for
feedback
on improvement and enhancement
regular
of service levels food and beverage quality and
menu options
BCG develops menus to allow for
uses of stocked food items and reduce
multiple
1
1
the kitchen
s capabilities
waste
implement the attractive use of display
elements prominent and tasteful signage appealing
pricing easy availability of impulse items and
BCG will
package pricing
Promotion of food and
included
golf shop point
sale
of
packages
and in
Parties and Events
With FBGC banquet area
the
pictured above
at
the
golf and
is
course
on
events
BCG will market and promote the
clubhouse using
established proven system of sales management
closing and sales fulfillment
an
beverage
use
of all
areas
including prospecting
of
sales
BCG will create and
person sales programs sales
implement specific online telephone printed and in
and
sales
the
for
collateral
tracking programs
presentations
banquet room This will require a
new
the
use
of
the
with
more
room
emphasis placed on room cleanliness and order
approach to
of
food
and
service levels
beverage
quality of presentation quality
lead
54
Fernandina Beach FL
Illl
O
G
ASPEA
L
F
Au
st 2010
Section 4
SECTION 4
FINANCIAL PLANS
FINANCIAL
OVERSIGHT
PROJECTIONS
YEAR I ANNUAL SUMMARY
DEPARTMENTAL STATEMENTS
LABOR
EXPENSES
5 YEAR PRO FORMA
CAPITAL EXPENDITURE PLAN
PROPOSED RATE STRUCTURE
Golf Course Rates
Mon
SEASON
Friday Sat
Thursda
Sun
OFF SEASON
Mon
Thursda
Friday
Sat
Sun
Rack
00
39
00
46
00
29
00
35
Mid
00
35
00
40
00
25
00
30
00
25
00
29
00
20
00
20
00
10
00
10
00
10
00
10
00
20
00
20
00
20
00
20
Day
Twilight
Member Cart
Member Cart
Membership
9
18
Rates
0 2011
201
FB Resident
Senior
Senior
Couple
Non Resident
00
525
00
625
00
817
00
917
Sing
Couple
00
600
Junior
00
125
00
700
00
924
024
1
00
00
150
55
llll tASFEA
G
O
L
F
Fernandina Beach FL
Au8V st 2010
s
N NN NNNN NNN NNN NN
NNN N
N
N
N
tl
0
Y
O
N N
N N N N N MN M
N
N
N
N
Y
R
N
e7i
N
NNN NNNN NNN NNN
N
MN
a
N
N1p
M
Any
f
t
NN
N
M NyM pN
MN
NNNN
m
g
m
i
4
N
n
b
qA
N
N
Y
1
I
N
V
J
m
N
N M N N N N N N NN
O
g
NeNN
S
NNNN M
N
IM I
fN
NO
N
O
w
N
NNN
fN
MNNNN
yM
Npp
N
r
4
p xz
N
N
H
r
N
I
N
NMNM
p
b
N N
g
g
q
O
Y
N
v
a
M MN N N N N M N N N N N AN
A
NNO
m
O
m
M
n
N
N
p
C
1
a
C
N
N
wnM
p
NW
o
V
NNHN N
N
MM MMMN N N N MN N N
NMN
N
N
N
N NNN N
Npp
A
MM N N N N N N N N
N
N
1
MNN is
N NNN N
n
o
ma
a
NNN NHN NNNN
C
n
Yl
n
O
N
M
O T
Y
N
N
NMN NN
NNHNN
A
OR
A
1
M MN N H N N N N N
pom
rye
N1
N
N
N f
O
M
o
m
N NN
N
N
N
N
N N
R3
Nlp
N
r
N
A
m
m
W
f0 P
S
N NNN NNNN NN NNN
V
N
N N
N
N
NNN N
G
7
N
S
NNA
f0
O
N
Ry
m
N
M A
v
N
V
y
Yf N
W
N
r
NN
N
MM
NN NNN NNN NNN NN
N
NN
N
N NHM N
o
b
r NNNN
N
1
h
NN NNN NNNN NN NN
M
amm
NN NNNN NNN NNN N
N
I
N N N N N N MN N MN M N wIM
N
NN
NN
I
O
N
NN
N
N NN
fi
m
NN
N
A
S
N
A poN
0
m
N
NMN
3
N
NN
n
b
N
N N
gg
A
NN
NNN N
Y
N
N
0
L
N
C
N
Cp
O
ry
b
N
N
A
N
a
I
j
N
V
N
N
M N
I
Y1
e
N
On
MN
N N NNI
M
4
a
m
m
N
8
N
V
M
IC
N
ON
NN M
l
N
N
f
NA
A
N ai
N
M
N
N N N N MN N N N H
p
N
A
N pN
A
N
x
O
v
O
NNNpp
S
ro
N
N
A
MN
QP
n
N
N
NN M
m
NN
K
b
N
h
1
NN N
0
N N
F
q
J
3g4
ti
6
g
a
a
3
s
J
LL
v
a
J
c
u
r
s
s
Jo
m
E
a
g
Z
o
g
W
O
o
W
g
yg
W
K
2
W
U
o
d13
s
6
C
K
8
a
on
g
CVJ O
o
O
M
qN
3
a
O
O
N
sN
I S
M
N
Yfr
N
V
N
q
N
M
gNNNSpI
O
t
t
N M
A
b
Nl
NYNNNN
bMp Mn
N
Y 7N
NNM 1
NNNNN
e
n
N
Nt0
No
n
i
i
NN
H
LL
a
ppNMN g qN
A
pp
mp
MM N N N N N N N N
dry
N
p
R
g
T
a
tl
ho
N
N
m
ryryry 1
1
NNN
qN
O
HN
3E3
f
N
ppmm88
x
0 O
M
pp
N
V
N
NN NNNN NNNH
N MN M N
b
N N
N
a
N
O
O
NNNN NNNI
a
s
NN
i
s
1NW mN
YO1
N
NN
MN
H
b
l
ee
WO
p
4
R
N
n
N N N N N N MN NN
d
LL
y
y
NNNN N
I
N
N
n
o
pN n
N
qN
NNNN
N
m
N MN N N N H H NM
Jga
n
NNN
B
NN
q
NNN N
3
pp
r
N
o
d
N NNNM NNNN NN NN
fie
N
a6R
r
NNN NNN NNN
R
N
Np
g
QT
O
O N N
f N
N
W
N N
p
b
yN O Of
ySt
p
3
Y
Ym
w
N
tl
C
N
a
H
yN ggN
r
N NNN M
N NNNN
m
r
N1
YiN
N
N
N
NN NNN
p
8
N
NNNN NNN NNN
1
a
MN
q
A
W
aaem
NI
Ni
4
x
NN NNNN NNN NNN N
N
m
m
P
NN
y
g
S
A
NMNM M
Yp
1
N
n
N
N
As
NNNN N
y
N
m
N
e
q
won
m
b
N NNN M
w
MN N N N N N N N H N
Npp pp
N
S
p
p
ro
h
o
Nfp
M
NM
i
g
3s
s
t
s
set
s
i
i
9
S
a
I
a
t
Hw
1
w
d
rw
w
r
3
53
a
a
a
A
R
IfiE
3
iE
g
g
i
1S
i
3
iE
s
I
a
5
SS
i
F
6
H
m
a
Ri
3
F
e
Z
tl
t
R
SS
C
i
g
a6
Q
7S
S
R
i
b
b
e
t
6T
rm
Rg
V
oo
ZZ
y
p
O
I
f
w
1
3
i
ix
ixr
i
I
i
0
bifDObO
00
h000 xD
i
bOif
Ia
i
E
A
I
y
F
Mew
t
KK
1
ai
F
H
q
m
S
R
Iq
K
n
g
S
Arr
A
YyYY
yY
Yy
yyY
y
i
I
i
Y
i
Y
g
n
ng
ifS
m
F
am
A
yY
YY
YY
Y
YyyYpY
ry
YY
FO
O
ObFb000
iiYxO0OalV
bZiOb00
xx
b
r
ry
g
A
a
i
ffi
iS
L6ffii
1E iE
i
iEi
il
ffid
s
I
i
w
w
R
g
R3
t
m
3
i
t
8
s
a
v
1
S
Y4
p
a
h
d
a
a
sa
I
s
sg
s
3
i
a
i
s8
i
sm
I
as
I
a
p
e
O
a
3
IIII
I
C
j
sm
i
d
ei
i
K
m
I
i
i
o
i
a
o
ooo
pooo
i
k
d
3l
3kAt
xg xs
i
3
i
i
i
s
d
II
i
I
i
m
i
q
I
w
25
p
F
8
b
a
a
a
saes
s s
S
2
s
ass
ud
p
sa
sa
iEEi Qe6
E4Q2
i
w
ww
o
w
853
888888
wr
a
a
rl
5 E2
Ej
i
w
888888 88
a
8
ass
iir
wrww
rw
88x8
mR
R
8
a
p
g
d
m
S
m
88
ommm
888888
w
w
uw
ww
swwm
888888 88
8
omommm
ww
w
R
x
w
wr
r
8s
a8888
888
88
swwx
8
5
38
RmaR
888
ww
ws
ado
g8
a
885
8
mR
R
88
S
88538
888
8
R
s
ie
m
g
d
88
888888
888888
m
ammmm
m
88
888888
88 8888
8
88
888888
888888
88
s888O0
88
888888
88
a
888888
88
88
8
88
8mm8
sm
a
mm
8
88
BmmR
888
Asa
888
ra
m
8
s88s88
a
8888
88
s8518
mR
R
m
8
885
888
R
888
8
8888
888
R
m m
iad d
s
88518
888
om
od
ewww
s
w
88538
88 8
s
888888
88
88
888888
888888
ws
wwwwwx
NHwwH
wxm
00
mS
w
w
88888 8
w
w
w
88
n
w
H N m d
s8
s
atl
s a
f R FR
s
wwws
m
uw
88
888
S
e
w
wmMwa
x8
a
s
ag
as
s
a ss s
F FF
FL
m
Fi
i
si
O
wxwx
www
seas
88
m
O m o m m m
J
F
w
888888
ad
s
3
y 7t 7E Si
m
wwww
wa
w
ww
88
88s sas
J
888
88
a
i
s
m
R
as s
r
s
d
w
g
ap
s
sn
F
ss
i
FRmF
d
C
si
3
s
s
S
a
F F F FF
F
gp
SE
e
R F
SF
R 6
8
R A 8
F
7L
m
4
3t
j d
i
d
s
3
d
a88
x
a
K R
a
FF
8
88
F
R
m o
s
x
s
i
a
f
N wf
I
3
o
a
id
aciefi
n
o
rw
aw
i
I
w
r
wa
w
y
73 M
b1
3
a
F
a
F
I
w
J
ry
Z
iii
i
z
MI
w
ia
iu
m
b
lV
N
j
N
14
in
tl
M
t
S
X
A
i
o
ip
L
r
r
a
C
i
I
C
G
S
3
ii
e
N
R
S
a
r
MGM
M
C
f
53p
M
S
I
a
J
s
a
s
s
i
e
a
s
a
I
1
t3
g
q
K
3
0
e
0
oen
IZ
ux
w
x
m
r
I
w
a
j
I
w
o
Q
s
R
S
L
S
N
I
i
i
J
w
g
o
g
i
J
e
s
ii8
588
I1
0
Ig
i
i
ww
i
w
x
u
0
s
@@Q
i
F
0
S
0
w
w
F
SSSRiB
S
R
S8Y1
C
S
r
3
7
wo
S
w
I
s
s
S
a
I
J
a
a
1
II
1
a
w
r
x
w
0
r
X
W
2
s
a
j
i
IW
8
Fs
0
yi3o
7i
o
o
R
q Q
o
a
8
R
a
f
m
s
e
i
gi
o
o
o
o
d
e
R
e
o
o
o
o
o
o
A
P
tf3
iR
Ft
o
i
f
e
p
pp
g
3
R
EF
i
a
IIg4
n
i
i
w
s
8
s
e
a
A
o
g
o
o
o
o
I
sl
a
9 9E0 0 0 9
r
R
www
w
wwwwwwwwwwwwwwwww
wwwwwwwww
www
wwww
j
wwww
wwwwwwwwww
w
wwwwwwwwwwwwwwwwwwwwwwwwwwwwwww
wwwwww
Ig
g
v
wwwwwwwwww
wwww
w
wwwww
wwwwwwwwwwww
wwwwwwwwwwwwwww
www
g
Ii
wwwwww
wwwww
wwwwwwwwwwwwwwwwwwwwwwwwwwwww
wwwwwwww
w
l
@
I
1
w
wwww
w
wwwwwwww
w
w
ww
wwwww
wwww
www
w
i
www wwwwwwww
wwwwwwww
ww
wwwww w
www
wwww
ww
ww
wwwww
www
wwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwww
w
R
riII
wwwwwwww
wwwww
wwwwwwwwwwwwwwa
w
w
wwwww
wwwwwww
wwwwwwwwwwwwwwww
wwwwwwwwwwwwwwwwwrwwwwwwwwwwwwwwwwwwww
E
w
f
u
wwwwwwwwwwwwwww
wwwwwwwwwwwwwwwwwwnwwwwwwwwwwwwwwwwwww
w
@
s
t
wwww
wwwww
ww
ww
w
wwww
www
wwwww
ww
s
4
i
wwwwwwwwwww w
www
wwwww
wwww
ww
wwwww
s
e
w
W
u
ua
3
i
w
o
aas
BSRS
s
a
s
aga
f
x
0
a
a
0
N
NN
MN
1
N
NNN N
NNN
B
O
N
N NN
N
N
M
N
N
n
N
N
Ste
d
nN
NNN
N
NN
NNN
N
m
N
MN
s
m
NN
R
MN
N NN
N N M
M M
o
N
N N
S
o m
N M
N N M
N N N
N N
NNN
N N
w
N
N
Wks
s
N
rao
yl
NNN
NN N
I
I
g
NNN N
NN
Ir
m
NN
NN N
M
M
g
a
N
SAS
mg
N
IN
NM NN
N
M N N
N MM N N
N
M N N
ni o
s
i
wIN
N
Nq
N
NN
M
NN
N NN
N
N
NN
N N
NNN
N
N
N
N
N
N
a
I
MN N N
N
N N N
NNN N
N
N N N
yel
NN N N
N
IN
NNNN
N
N
N
N
MN
NN N
N
M MN
M
M
NNNHIN
N
N N
N
wIN
N
N
NN
N N N
NNN
N
NN
NN
N N
N
N
N M
N M
w
N N N
MN N
N N N
a
N
N N
N N N
N NN
N N
N N
N N N
MN N
N
NNN
NNN
M N
M N N
NNN
NN
N NN
NN
m
N
NN
NNN
N
N
m
go
R8
N
oP
8
NNN
N
N
o
0
NNN
NN
nos
N N
Cho
N
NN
o
NN
NN
NH
N M N
sg
NN
NNN
NN
N N N
NM
a
NN
NNN
NNNNwIN
NN
Aa
MN N NIN
N
m
N
mNNNw NNN
N
Nm
N NN
NNNNwiII NN
N
NNN
NNNNaMN
MN
a
gg
N
N
NNN
N w
NN
NNN
NNN
N N
NN
NNN
NNN
NNN
N
N
s
x
B
m
x
e
x
s
s
Z
E
6
p
ee
m
YyO
V
s
x
x
S8
88g
S
R
W
q
41
Z
g
r
w
O
gy
y
W
e
s
m
y
r
gg
O
S
8
3
d
FF
Z
i
fg
N
z
F
3t
LL
LL
S
bao
e
3a
8
FZ
N
a
Y
3ig amo
gga
ga a
S
o
oa
aaa
F
000
LL
S
W
V
o E
a
x
m
f
LL
a
V
m
W
g
2
S
a 3aac3
aa
N
r
g
a
j
W
sss
m
mm
LLLLU
a
e
i
m
x
LLa
g
L
33 NF
bb
a
gg
6W
W
g
6
N
x
a
o
g
s
W
R
g
O
S
Y
MNNNN
N
N
QNNNNN
N
Q
n
a
ys
N
NNNNw
N
wNNNN
4
N
m
N
O
MNNNN
M
m
N
o
N
o
N
NNN
a
walN
NMIN
N
N
N
N
N
No
w
m
m
N
o
N
N
N
N
NNN
o
N
I
N
N
N
NNNNN
m
N
N
I
NM
N
NNNNN
I
NM
N
N
N
I
N
w
N
w
N
0
o
N
N
N
N
N
N
N
o
N
N
N
LL
N N N
N
w
NNN
o
o
o
N
N
m
a
N
o
N
N
m
P
I
N
NNNNN
NNN
N
N
N
N
i
N
g
N
j
o
N
ol
o
o
N
N
a
N
o
N
N
m
o
M
N
N
H
H
N
N
jo
I
o
o
N
eNp
r
N
N
N
N
N
N
m
O
N
M
O
O
N
O
N
N
b
O
N
N
o
m
o
N
N
N
N
N
N
N
o
m
LL
NNN N N
l7i
I
pp
N
0
O
O
O
N
O
i
t
o
N
G
O
N MM
M
N
N
fp
0
O
r
r
N
N
r
N
N
fV
o
O
e
r
K
i
N
N
N
N
b
o
O
W
o
N
O
G
N
N
r
NN
N NN
N
R
j
lj
Y
N
8
8
N
N
gM
NQgNN
6b
g
o
N
a
N
I
m
m
N
m
N
r0
0
N
O
N
N
N
o
N
e
M
Y
r
N
N
N
NNN
NNN
I
C
o
N
o
c
N
N
me
w
N
o
N
a
N
m
m
O
M
V
N
o
O N
o
N
O
M
O
N
N
o
O
N
o
N
o
n
N
N
o
N
o
M
M
o
M
O
M
N
e
N
w
m
N
N
d
a
N
I
N
o
N
o
N
m
N
N
O
tvN
N
o
N
m
m
g
N
o
N
m
D
N
o
N
m
N
a
N
N
ohm
o
N
a
o
D
N
H
NM
m
M
r
No
N
o
N
m
mN
NNNNN
N
N
r
N
N
o
N
N
N
NNNNN
N
o
N
ro
R
N
a
N
N
gN
x
ryi
t
N
8
N
r
N
N
N
W
Y
n
n
N
N
N
N
N
sN
y
yyyy
4
N
p
S
8
C
U
NNNN
N
Ng
g
O
e
N
a
o
8
a
K
t
s
W
o
o
m
U
a
g
n
7
m
x
x
N
m
x
r
r
m
a ai
s
NNNNNNNNNNNNMMNMNMNNNNNNNNNNNNNNMNNNNNNNNNNMNNMNNNNNMNNNNNMNNN
M
I
m
NNNwwwwwNNwwMwNwwMNwNNNNNNwNNwNNNwNwNNNwwNMwwwNNHNwwNNwwNNwNNN
NN
S
I
wwwwwwwwwwwwwNwNNwNNwwwNwwwwwNNNNwNwNNwNwNNNwwNNwNNwNNwwNwNww
e
I
NwwwwwwwNwwwwNNNNwwwNNwNNNwwwwwwNwNNwwNwNwwwNwNwwwwNNwwwNwNNww
N
NN
e
X
v
wNNpmNNSw 63
w
NNwNNNwwwN
wwwwwwwwwwwNwwwNNNNNwN
gww
mNmNwwwNNNNw
MNwNwwNNNNNNNNNNNwwNwNNwNNNNNNNNwNNMwNwwwNwwNwwwNNwwNNNwNNwNNw
N
iN
NNNNNwwww
NNNNwwNwwwNNwNNNNwNwwwNwwwwwwwNwwNNNwNwwwNNNNwwNNNww
NN
NNNNNNNwHwwNNNNNNMwNwwwMwwMMwwwwwwNNNwwwwwNNNwwwwNNNwwNNNwwwNN
N
M
6
NNNNNNNNwNwwNgNNNNMNwwwNwNNMwNNNNwNwwwwwwwNNNwwwwwwNNwwNwwNNw
i
N
MN
e
wNwwNNwwwNNwwNwwNwNwwwwNwNwww
NNNNNNNNwNwNNNwNNNNwNwwwNwNNNNww
N
i
N
No
I
NwNwNNNwwNNNHNwNwwwNNNNwNwwNNwwwNNNw
N
HMNNwNNNwwNNHNwNNNNNNNNwNaN
y
NN
Ni
w
V
aipq NapdaNpppNQN
NNIlNVV 00
Y
NggN HO
jj Mj pp
j
QN
NNN
jNj wgw a
saMy
y
N
yNNNGN Nwwy
O
N
O
w
1600
N0
g8
00
OaD
O
N OwwNMOw
NN
00
N
NN
wwMg OSON G
N
wwGN
ONGw
HS
Cm
OOI
RV
i0O
www
00
0
O
W
D
W
W
2
R
m
o
LL
tl
E
a
c
ggg
3
W
8
N
em
e
u
a
w
a
LL
aa
ge
sa
88
c
Fd
E
g
S
f9 aM1aD w
J
NNm
N
L
nW
O
SSE
i
z
rr
a
S
E
s
t
S
r
g
i
a
II
y
c
4
8
su
cgW 3 g
UC a
sS r
3
gg
w
wwwrcrr i
v
r
r
F
g
g
SR
ogv
2a
8
cC
a
N
wc7aau
R
S
O
3
a
l
id
R
R
Q
fi
S
Y
q
I
A
i
e
s
o
a
8
a
w
ww
rww
wwrw
nwww
ww
wrwrw
w
arw
w
ossw
a wwr
s
www
sswwrwwsr ww
ww
woowworwwwsn
R
3
w
rw
s
w
w
wr
w
r
wr
w
ww
sww
f
rwwwnsrooww
s
asw
rarwwrwsw
wwor
ro
rw s
w
ww
rr
www
rw
wr
a
ws
rw
sswccwsww
R
ti
w
rwr
r
e
E
i7j a
g
s
w
n
pss
s
g
rw
ww
pr
wr
wwr
ww
aww4r
wQ
wwrrwgws
wsaarwr
s
g
p
wowwnwwwnn
a
y
wsww
swsww
rww
w
sw
w
Q
pw ps
p
gp
i
E
i
a
w
rM
6
wwr
wr
w
ww
w
ww
rsw
wrwsr
wrwrs
w
r
s
sww
r
rlrp
R
i
n
l 6
o
ww
wwwrww
w
w
ww
w
wrw
wwwww
wowrrw
w wwwaw
rwwr w
rn
www
ar
wswr
ww
wrrsr
wo
s
8
N
9tlp QQbss
ilnN
y
ya8 ypQaQ
aY 0YfH
g
i8
w
a
N
rM
Mar
M
N
ygj
Yi
b
O O
E
B
O
10i
8
000
Qa gs
p faRN rQ Sw
fpw
A
eA
A
j
MNMM1fuw
aw
O
OE00
g1Q
8F
KFFFF
Q
P
A
i
ga3
gd
iFi B
Bd
8
U
Y
k
Ri
LL
w
ii
i
i
6
i
Mw
w
w
w
ww
w
Qwifs
ii6
p
it
pQ
w
r
w
w
w
w
w M
w
w
w
wM w
w
w
www w
w
w
w
w
w
w
w
ww ww w
w
w
w
r
w
w
r
w
w
w
r
w
w
w
w
w
w
QQw
g
B
K
7f
gT
N
p
Q
Q
5
C
w
w
r
w
F
w
r
gw
R
b
ww
w
wwwr
wwwwwwwww
wrwwwuww
nwww
wwwwwwwwwwwwwww wwwwwww
Mifpiiwgw ww
ig
K
gp
7
p
iS
p
ppQ
g
iw
N
S
wwwwwwwww rw wwwwww
w
i
wwwwwww
w
w
w
wwwwwwwwwwwwwww
wwwwwww
wwwwwwwwwwwwwrw
wwrwnww
w
wo
www
wwwwwwwww sw
wwwwwwww
w ww
wwww
wRww
www
a
w
wwwwwww
w
w
w
www
wwwww
www
n
ww
www
w
wwnww
w
www
wwwww
wo
wgw ww
w
s
i
wwwwww
s
g
w
w
wwwwwww
w
wwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwww
wo
wgw ww
w ww
a
w
wwwwwww
w
w
w
ww
wo
pQ
p
Qpwwww
QQ
R
p
73
ppQ
i
76
7f
f
g
iM
6
we
w
w
wwwwwwwww
wwwwwww
Qw wwwpw wwwpw wwwwwpwwwpwwwwwwQw
agwwfw2wwwwwwwwwwww 8
r
p
a
t1
ei
o
wwwwwww
ww w
QQ
Q
84
R
pp
O
5Q
QQ
Pf
i
8
pp
p
8
w
w
w
sw
I
w
s wR
pp
g
w
8
w
nwwwwww
X
g
g
E
w
fw
w
0
w
w
wwwwwww
w
w
wwwwwww wAwwww
www
w wwwww
wgRw ww
gw
ww
I
w
gw ww
4
w
wwww
w
wo
wwwQgw wwww
w w wwIIw
wwQw
w
w
Q
w wwQw
Q
QM
KK
tiff
iiii
ii
ddfS
ti
w
w
ww
w
i
www w
w
wgw ww
www ww
s
ww
wwwww
w
w wwww
wwwwwwwwwwww 8w
w
w
wwwwwww
I
t
N
w
w
ii
w
s
Qww pw wpw
pswww
8
ia
iS i6
www
ii6
wwwwwwwwwwww
w
wrww
8ww
if
NSS
I
wwwwwwwwwwww wwwwww
Qw
Qw wpw Qw wwwwwpwwwwwwwwwQwwwwwwwwww
wwQw
p
g
OM
N
P
8
7J
p
in
w
RRRRQRR
g
RRRRRRRRR RRR
k
R
R
RRRERRR
RRRR
RRRRR RRf
QQRRR
RRRR
mgs
88ss
i
V
i
M
2
i
i
I
ii
i
i
n
w
o
K
I
f
o
a
wNN
N
N
a
s
N
N NM
N
M
M
NNNN
N
N
N
N
N
N
N NN N
NNNN
NN NN N
N
N N N N N N N MN N MN N N
N M N M
S
p
N N N
N N
N
NN N MMN N N M N N N NN N N N N N N N M N N N N N N N N N N M N N MN N N
NQ
R
M
N N N
N
N
s
N M NN N
8
4
N N MN N N N N N NN N N MN N MN MN N N N N N N N N MMMMMMMN N N M
m
x
a
N N NN
i
i
N
NN N
N N
N
N
N M N N N N MNN N N N N M N M N MN MN N N N N N N N N MN MM N MM N MN
NM N N N
N
M N M M N N N NN N N MMN N N N N N M N N MN N M MN N N N N N N N N N MM
N N N MM
c
N
w
NN
N
1
E
N
N
NNN
N
j
N
N
N
MN N N MN MMN MN N N N N N N M N N M N MN N MMN N N M MM N N MN MN
N NM N
I
n
N
N
N
NN
N
M
N N N MN N N N N N MN N N
N
N N N N MN N N MN N MN N N N N N N MMN N
N N NN
p
NN
V
NN
N
N
MNN N N N N
N N N N N N N MMMN N MN Mw
NNNN N
N
M
Q
NN NNNNNNN
N M
N N
n
N
N
NNN
NaNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNN
I
Ni
NN
NN
M M N
MN
NN
1g
R
NNNwN
mm
N
I
N
N
NNNNNNNNNNNNNNN
NNNNNNNNNNN
NNNNNNN
N
MN N N
NNN
I
I
Y
i
NNN
MN
M
N N MN N N N N N N MN N M
M
N
N
M
M
N
M
N
w
N
N N
N N N N N NM
N N
N N N NN
N N
N
N
N
N
w
N N N
MMMN N MN N N N N
N
NNNNNNNNN N N
N
N
N NN
N
N
N N N
I
NNN
NNN
w
Nq
N
N
q
N
NNNNNNNNN
NMNNN
NNNNNNNNNNNNNNNNNN
NNNN
N
N
Nwge
eN
q
n
wwww
on
NN
w
w
N
ss
msmm
m
m
g
s
s
R
i
4
t
t
m
R
a
x
LL
x
i
N
w
M
y
S
o
a
m
g
LL
E
ANN
Q
c
nEE
w
5
O O O
n
1F
F
8Y
ur
o
a
Ygs
w
S
m
g
SSc 3
oa
XSfLL
g
q
N
m r m ww
E
oo
B
L
c
m
B
ggy
U m
a
mS
8
U
g
3
U U
U
F
1
6i3i2o1o
i1
ANNUAL
SUMMARY ANALYSIS
4
Femandina Beach
BILLY fASPER
G
O
L
F
GoN Course
CLUB SUMMARY
TOTAL ROUNDS OF GOLF
000
BB
YEAR
080
89
1
2011
806
89
504
70
209
71
2
3
4
S
Yeas 1S
2012
2013
2014
2015
TOTAL
REVENUES
Greens Fees
Member
50 per 9 hol
Surcharge 5
Cart Fees
S
Driving Range
Activity or Pass Card Sales
Pro Shop Sales or Historical Pro Shop Rent
Food Food 8 Soft Drinks
Alcohoq
Beverages
Snack Bar ReM 15 of Sales
Other Food
Beverage Reverwe
Other Golf Revenues dub rental harxlicap locker bag storage
Other GoV Revenues Surcharge
Dues Income Mordhy Dues
Irritiafion Fee Income Annual Membership Fees
993
407
441
410
545
414
681
418
780
794
403
807
886
815
045
824
285
632
S
923
4
414
800
40
448
41
883
41
302
42
725
42
500
34
190
35
542
35
897
35
256
38
S
224
238
268
249
443
259
S
400
204
876
213
607
222
578
231
S
200
104
031
109
481
113
055
118
S
S
899
269
477
2
208
745
252
S
004
214
776
280
S
589
1
701
910
240
S
812
122
S
363
1
989
341
898
S
S
800
1
836
1
854
1
873
1
892 S
1
S
S
800
238
S
576
243
012
248
472
248
S
S
957
250
S
S
S
S
S
S
186
2
668
227
2
304
S
Interest Income
TOTAL REVENUE
S
165
11
S
S
Others Amenities Historical Fadlity Rental Income
MLscellaraous Income Historical
432
398
055
2
938
S
109
2
620
S
147 S
2
150
481
1
282
848
008
13
COST OF SALES
COGS Pro
Shop
Merch
COGS Food food and
B7
soft
drinks
COGS Beverage alcohol
610
159
009
167
827
173
832
180
35
S
328
64
857
74
912
77
052
81
35
S
050
211
S
161
38
719
39
319
41
S
988
249
S
027
280
458
291
204
303
TOTAL COST OF SALES
GROSS INCOME
LA
Golf
805 f
1
948
R
ase
Incn
Operations
Labor
S
General aril Admlristrative
Golf Course Maintenance
524
320
PooUFitness
Tennis Labor
Sales and Markedna Labor
S
S
400
3
Labor
Payroll Taxes
S
S
TOTAL LABOR
S
Labor
OPERATIONAL
Golf Operations
as
Xof Revenue
EXPENSES
S
Expense
and
S
Beverage e
F
nse
Tennis Expense
Marketing Expense
Pod Fitness
Sales and
GoIF Cart Lease Feeds from
EXISTING
Equipment
S
Lease Tab
Insurarrce
S
from
S
911 S
1
882
754
67
771
68
802
69
335
61
255
62
326
20
631
20
364
639
960
828
by dub ratArts
or
maiMenarrce
S
P and C
S
EXPENSES
TOTAL EXPENSES
f
S
224
4
390
849
70
S
439
422
S
137
64
71
912
098
85
S
189
63
S
417
382
S
941
20
S
255
21
574
21
S
732
126
S
955
851
705
877
S
155
5
978
734
864
40
tP16
1
473
229
S
445
184
911
166
S
502
980
915
232
409
236
955
239
S
408
1
589
432
62
388
63
319
84
248
35
777
35
313
36
212
63
212
133
212
63
435
29
877
29
325
30
086
627
403
635
436
834
445
1
852
S
1a
TOTAL CAPITAL INVESTMENT
DEP 8 AMORT ADDED BACK
212
83
406 i
9
000
29
487 S
1
357
468
1
450
240
723
2
0
07orat Rarenua
858
36
S
S
S
518
216
S
224
28
269
379
S
892
618
143
383
S
832
377
S
S
Interest
676
240
S
212
63
i
CAPITAL EXPENSES
BCG MamagemeM Fee
5
1
S
S
408 S
9
4096
970
40
727
34
408 S
9
39
5Y
1
082
228
509
61
S
40
015
162
S
199
21
S
620
159
600
60
609 S
3
120
719
281
157
096
360
OPERATING MARGIN
424
9
1
98
227
601
S
385
40
098
380
CASH FLOW
555
3
786
39
S
S
334
388
S
091 S
1
574
292
384
780
30
S
811
180
005
643
S
813
3
422
520
1
710
S
772
391
475
1
866
17
17
S
499
1
171
18
S
18
000
78
170
79
358
80
439
149
988
148
459
148
124
88
124
68
S
124
68
192
42
943
42
S
733
43
S
5413
44
874
340
S
993
343
S
S
179
47
S
S
124
68
S
S
119
41
S
756
336
S
755
337
S
225
339
S
S
341
23
S
588
25
S
109
29
S
618
43
S
341
23
S
728
48
i
838
77
S
456
121
563
81
7110
149
285
480
S
124
88
154
895
120
389
177
260
024
2
736
480
146
634
186
2011 Femandina Beach
Beginning Year Cash Balarae
271
2
215
17X
000
78
S
969
8
4Q0
887
1
037
513
149
All Sales and Use Taxes assumed to be
Approved by OwneNAgent
603
1
540
493
708
6
1
S
CUMULATVE NCF
S
181
39
EBITDAR
Prindple Expense Coital Leases
Capital Reserve
S
347
102
602
38
CUMULATIVE EBITDAR
Principle kxpense Debt 6
615
240
11
S
40
S
TOTAL OTHER OPERATIONAL
949
232
766
1
233
87E
1
972
272
193
340
S
Estate
NET
423
315
835
100
503
3
023
698
Lease Tab
FF and E NEW FINANCED ITEMS Items financed
Taxes Real
S
S
165
335
345
99
707
687
S
Leases Feeds
212
330
876
97
451
3
Increase
GdF Course Mairrterrance Expense
Food
332
325
S
40X
Expense
AdminisVative
General 8
8
1
938
268
184
470
984
42
S
544
677
Total MedicaVHeatth Benefits
Insurance Workers Como
OTHER
963
264
S
883 S
1
462
5X
1
E
065
1
100
319
84
S
430
96
Total
047
261
855
1
692
S
120
188
Labor
Labor
S
Direct
yb
t
1
180
257
Food aril Beverage labor
Total
829 S
1
593
S
Budget
xls
v5
pass through not shown for budget purpc
should be net of aq AccarMs Payable aM other rxr
a
O
0000000
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0
OOOtn000
O O
to CO Cp
O
r
r
lt M
N
N
EA ER bf EA ff3 t
1
EA
EA
O
r
M
O
to
O
O
t0
O
CF
N
fA dbf
EA bf
d
to
Ef3
O
O
O
O
O
M
M
1
FA
to
tf
O
0
N
EA EA d4 EA fA EA
M
I
O
O
O
M
O
O
O
C
tC
O
N
CO
N
00
O
N
m
U
Z
J
a
O
W
L
m
V
H
Q
D
Z
W
m
Q
D
r
N
64
o
o
o
o
o
O
M
CO
O
EA
EA Eli EA
o
I
t
rn
EA
W
X
W
J
L
a
oc
a
1
d N
W
W
a
2
fR 6P tft
l
tf
tf3 E
3
J
a
U
r
o
tt
M
o o
t00 M
EA EA
o
ER EA
EA
M
t
1
il
6R
c
c
fl
p
W
co
c
ca
o
c
N N
rn
C
O
C
O
N
c
N c
v
c
m
c
a
a
li
W
ca
a
C
ca
C mC7C
U
V
I
ACCOUNTING
COST CONTROL PROCEDURES
BCG possesses and
cash
can demonstrate
complete competency in the areas of cost controls accounting
controls personnel management property maintenance safety emergency management budgeting
and financial
planning
and guest service among many other
areas
COST CONTROLS
BCG handles
s managed golf facilities
purchasing at the firm
through a series of local regional and
and
those
of
our
procedures
required
municipal clients While daily purchasing
lies
with
the
of
General
Golf
Director
authority
Manager the Regional and Senior Vice Presidents play
roles
in
the securing and maintenance of preferred pricing and terms from BCG
s National
significant
national
Account Vendor partners
All
planned purchases are included in
unplanned purchases requiring approval
the facility
s operating budget approved by the client with
or client depending on
from the Regional Vice President and
the circumstance
Use of Approved
their
Suppliers
and terms
BCG
provides
BCG is sensitive
our
facilities with
local vendors and
a
list of national account vendors and
provides opportunities
pricing
if applicable to participate BCG receives purchasing history reports from
listing all BCG
managed facilities with quarterly and YTD purchase totals
to
Vendors
Development
nationwide
to
of Product Standards
determine which vendors
histories to determine guest demand
for each local
these vendors
BCG consults with Director of Golf
General
provide
Managers
products and service and review sales
assist them in developing standards for product
the best
These reports
purchasing
General Manager upon delivery of
Products Delivered Matching Order The Director of Golf
and then later
matches
the
order
and
documents
shipping
product
purchase
compares those numbers
to the invoice All
paperwork is
maintained in the
general ledger
s invoice will be processed through the facility
s general ledger
Monitoring of Purchases Each order
and the City
General Manager
s requirements including review and approval by the Director of Golf
The general ledger is maintained by BCG
s Accounting Department with detail reviewed by a Senior
Accountant and the Regional Vice President
General Manager is granted purchasing authority for
Purchasing Authority Each Director of Golf
her facility within the approved annual budget and business plan In limited cases other department
his
heads are given limited authority for specific planned line
item purchases based on his
her job
responsibilities
ACCOUNTING
BCG
provides complete accounting and financial management services to assist the facility manager in
her facility BCG utilizes an established system for financial management
operation of his
at al BCG
facilities
managed
taking into account any specific needs of the City including the
establishment and maintenance of consistent procedures for the collection receipt and deposit of all
revenues cost estimating and reporting maintenance and payment of invoices and preparation of
budgets and reports
the successful
56
bltll ASPEA
o
F
Fernandina BBaCfi FL
August 2010
Management Entity
BCG establishes
a
separate
incorporated management subsidiary
for
the
operation and management of the facilities e
g Fernandina Beach Golf Management LLC
FBGM The subsidiary
s sole activity will be the management of the FBGM An operating
account
at
local bank wilt be established
a
transactions
will
requirements
of the
not
and
be
handled
City
through
this
The funds in the
in
the
of s
BCG management entity all
account in accordance with
the
name
operating
operating account
commingled with any other BCG
managed facility
s funds
functions
are
discrete
to
this
general ledger
subsidiary
are
or
discrete
to
s funds
BCG
FBGM and
All
are
accounting
Internal Controls BCG
implements a series of security methods and internal
controls to prevent employee and guest theft including POS security controls cash handling
and deposit requirements video cameras required receipts random safe and drawer counts
random inventory counts tee sheet
POS reconciliation and payroll record verifications among
Security and
others
s Senior
Accounting Functions The accounting and payroll functions are directed by BCG
is
in
Mr
Accountant Stephen Nicholson who
based
Vienna Virginia
Nicholson will review and
of
confirm
the
and
provide oversight
general ledger
deposits
perform auditing functions as
site bookkeeper and administrative
necessary Local accounting functions performed by the on
assistant will include writing all checks from the local operating account maintaining the
General Manager will
general ledger and reconciliation of cash deposits The Director of Golf
oversee these functions on a daily basis
57
rc
eu
sre
G
o
L
F
Fernandina Beach FL
Au
st 2010
L
FINANCIAL REPORTING
Reports
All
and expense records are available to the City
weekly monthly and annual reports to the City
revenue
providing daily
statements
and reports
reasonably
acceptable
are
to
prepared
City
the
at
as
and delivered in accordance with
on
an
accrual basis and
its request with BCG
requested Financial
procedures
and formats
generally accepted accounting
principles
Cash Controls
procedures for cash handling procedures make
managed golf facilities to protect its financial assets
s
BCG
Cash Banks
FBGC will have cash banks for
use
value
depending on the property but cash banks
always be maintained at their starting values
Daily
certain that internal controls
in cash
registers
are never to
be used
are
in
place
at
all
These banks vary in number and
as petty cash Cash banks must
Close Reconciliation of daily sales and resetting of the Point of Sale POS system for a new day
daily allowing for comparison of daily sales activity as shown on reports from the POS to actual
is done
of cash credit cards checks and
gift
certificates
If there is
an error
verifying transaction
identifying and fixing that mistake If a close of any instance or day reveals an error in
that instance or day the manager and only the manager may open an additional instance to ring
rings to correct quantity or
correcting transactions Correcting transactions may include voids and re
to
account for cash
tender type errors
are
not
to
be
used
overages or
Correcting transactions
be
traced
and documented The daily close
shortages unless the specific nature of the original error can
daily receipts
details assist in
a copy of each instance close report a copy of the credit card batch settlement
each instance reconciliation worksheet
copy of all voids and the daily tender reconciliation including a
documentation includes
copy ofthe
deposit ticket
and the
daily closing
checklist
Daily Bank Deposit Daily bank deposits are mandatory The receipts are transported to the bank
each day and deposited by walking into the bank and receiving a receipt or by depositing in the night
depository when the deposit is made after hours Under no circumstances are daily deposits to
accumulate in the safe at the property Either the Director of Golf facility manager or Assistant Golf
Professional will prepare and deposit the daily cash and check deposit The Director of Golf
General
will
serve as a back
Manager
up as necessary
Controls and Limits
site checks is given only
Signature authority for on
purchasing authority given for minor emergency
Manager
and approved
deliveries
D
O
C
pre
Petty cash is reconciled at least monthly with random
purchases
safe counts throughout the month
cash
disbursements and unplanned purchases are limited
Petty
through proper budgeting
to
on
Petty
Cash Purchases
with
the Director of Golf
General
Inventory Security
internal controls
at
and Controls
each
BCG
implements
a
series of standard
inventory security
and
managed facilities Specifically BCG installs security cameras throughout the
shop register merchandise area safe location food and beverage register and
facility including the golf
parking lot with remote camera viewing
implemented including having the hottest
and hard drive
items behind
recording Inventory count procedures are
the counter and conducting if need be daily or
shift counts of these items
58
vm
dllU LASPEt
G
O
L F
Fernandina Beach GolfCoupes
Fernandina Beach FL
AuSust 2010
Receipt
Controls
prevent clerks from
compared
not
regular
on a
BCG adds cellular
the Your Purchase Is Free
uses
ringing
basis
in guest
to
If You Don
t Receive A
Receipt
Tee sheets POS records and
the
course
systems and maintains tight
security
reduce non
paying guests
to all alarm
backups
purchases
Today
on
And
on
starter
for
program to
sheets are
physical security
who has
access
to
alarm
codes keys and POS logins
OTHER REPORTING REQUIREMENTS
Quarterly Reporting
Monthly
BCG
are
realized
the
provides monthly and quarterly financial and operating business plans to ensure financial goals
A team of regional experts in marketing agronomy accounting and operations reviews
operations daily weekly monthly and quarterly to meet the goals and objectives ofthe client
BCG clients
well
as
provided monthly
are
going reporting
on
financial statements
quarterly forecasu quality assurance reports as
objectives set forth in the Annual Plan
necessary to meet the goals and
PERFORMANCE EVALUATION CRITERIA
BCG has established
objectives
a
variety of performance evaluation criteria with
and measurements based
BCG recommends the
agreed
upon
by
on
the
municipal clients
sspecific goals for the facility
municipality
our
following performance objectives be measured with
City prior to the Term of the Agreement
standards for
with
performance
both BCG and the
Guest Service BCG shall
of the
will be measured
provide excellent guest service to all guests
by regular Mystery Shop Evaluations Guest Surveys and
measures
course
This
objective
of guest retention
Facility Appearance and Overall Maintenance BCG shall maintain the entire facility in a
effective manner consistent with BCG
s Minimum Maintenance
professional competent and cost
will
be
Standards and the City
This
measured
s expectations
objective
by Mystery Shop Evaluations
Guest Surveys and periodic facility audits and inspections
Facility
Preventive
Maintenance BCG shall
provide preventative
maintenance
effective manner consistent with
systems
professional competent and cost
Maintenance Standards and the City
s expectations This objective will be measured
in
audits and
a
rounds
well
high
quality
This objective
played
Played
or
and
net
Net Operating Income BCG will maximize the
operating
income consistent with the
G
O
svf
c
L
F
facility gross
s
s objective of providing a
City
maintained and
will be measured
appointed golf and food service amenity for residents and visitors
or annual goals set
forth in the Annual
by weekly monthly and
Budget
59
r
ei
by periodic facility
inspections
Gross Revenue Rounds
revenue
of the facility
s
BCG Minimum
s
Fernandina Beach FL
AuSV st 2010
SAMPLE FINANCIAL AND OPERATIONS REPORT
60
Fernandina Beach FL
Billl GASPER
G O L F
AU
St 2OIO
1
Bllll ASPER
G
O
L
F
TO
Peter
Robert Denny Joe
Tony John
Bill Alex
FROM
Alan
Tom Lance
and Mark
Jesse
DATE
March 2010
RE
Lincoln Hills Golf
Club February
6 Green
on
2010 Financial
the Hills
Operating Report
course
1
Y
Golf Operations
As if we needed another month of bad weather to
start with EI Nino
with
making
anticipation to
pound
Lincoln Hills
we
received another
Sacramento look like Seattle We continue to hold
unleash the
fury
of exceptional
golf in
our
breathe
the Sacramento market but it
really materialized February was almost a repeat ofthe weather we experienced
the exception of one great week of weather which was instrumental in allowing us
in
tough
waiting
never
January
with
the chance to
t
t
get close to our budgeted goal for the month The week of good weather coincided with our trip to
the annual meeting and if we thought that not being here would keep the nice weather around I
think Jesse and I would be willing to stay away all year if it meant
having San Diego like
conditions 365 at Lincoln Hills the rain levels in Northern California have not been this good in
s encouraging to know that we should avoid any concerns for drought this
quite some time so it
summer
The rounds in
February
rounds
are
budget by 272 rounds but beat last year by 815 Public
budget as a result oftoo few nice days of weather to draw
433
folks to Lincoln Hills Our other two round segments Members and Outings performed welt and
both beat budget 141 and 20 rounds respectfully Because of the weather we limited our
exposure in print marketing due to the cost and potential for little return if the weather impacted
where
2010 missed
missed to
we
play from our web site offers as well as some
timed email blasts that
well
targeted to our Prospector and Public golfers It was evident
that when the weather is nice our play responds accordingly The cabin fever has affected our
golfers and the staff and once the weather finally straightens out we should see good results
our
play
Instead
we
focused
our
efforts to draw
were
February results were due to the following factors
1 Unfortunately the weather again dictated our results for the month of February
2 Membership revenue continued to drive the month both Summit memberships
memberships
Miss in
3
Driving Range
due to
a
combination of PDP member use and
Range
and PDP
cards
given
to those who renewed their Gold
Savings in Labor
4
to offset
revenue
expense
miss
Rush membership
Prospector
to
9 to budget and Operations expense 4
to
budget helped
1
17 Hills course
F
It
B Operations
spite
of the
rough weather
budget for the month
some
deli meat
cheese
unit and fortunately it
middle of our
season
our
B
F8
operation actually performed
We had one of our
and lettuce that we had
was
not stocked full with
We have been
well and
only slightly
missed
go out during the month which spoiled
in the fridge We have since repaired this
refrigerators
working
kept
product like it would
with
a
skeleton
have been had
crew so
we
been in the
far this winter to get by and
minimize labor
impact to our
revenue especially on days when we have bad weather The staff
good
checking in first before coming to work if the weather is bad We have
an experienced crew on the f8
b side and the ladies have always been a
spot to our
has been very
about
bright
operation
One area that
in service
we are
looking
at is
replacing
a
couple
of our
beverage
carts
as
the ones
we
have
now are 5 years old and are
right
Club cars outright
and we have
got
beginning to show their age We own these units
a lot of miles out of them but it
s time to look at some
alternatives The same can be said of our 40x40 tent Years of sun fade and weather abuse
have
finally
taken their toll
fall twill need
replaced
on
this
our tent
spring
It literally
as we
began falling apart as we took the tent down last
outings that will need to use our tent for
have several
their outing function this year
Always
need
a
little practice
on
the
driving
range
Maintenance Operations
Maintenance operations continued to try to keep up with the amount of growth that skyrocketed
during the month due to all the rain and cool conditions With the cool temps and rain the poa
has started to sprout everywhere and we have been working hard to keep this in check especially
out of our greens The crew thus far has kept our greens spot free for the most part with the
exception
The
of a few greens that
seem
to be more
susceptible
to poa
right
now
finishing touches are coming together for our Audubon certification and we should have this
project completed by the end of April if all goes according to plan The resident groups that we
have worked with have been very supportive and willing to lend a hand in helping us reach this
received
distinction For California it is very important for us to reach this honor and it will be well
the
area
as well as the
folks
who
in
Northern
live
California
by
golfers
many environment
friendly
Lake and
Fairway
on
8 Hills course
Right up until the very end of the month it looked to be a photo finish on whether or not we could
607 At the end we missed hitting this goal by 3
326
get to the revenue budget number of 202
but all of our segments helped to get us very close at the end Had we obtained the 300 rounds
that we missed budget by it would have made for a very interesting finish to the month and one
that I think we would have attained
Without sounding like a broken record the weather was not our friend for the second straight
month and we missed our revenue goal by 3
326 The silver lining was the fact that we at least
000 As has been the case this year our Membership
February 2009 by almost 30
s budgeted goal of 33
198 12
program ted the way and exceeded it
673 this also included
the PDP memberships It just goes to show that we have a good product good service and the
value we
ve created will bring folks to play Lincoln Hills time and again if the weather is right
beat
Our cost of goods sold in
February
was
been included in
sbusiness
January
We also
we
we
thought
did not have
within
acceptable
addition
we offer
shop
due to
an
invoice that should have
not entered and thus carried
credit from 2009 with
Bridgestone that
we
over
into
found out in
February
February
correcting
this error
that
our
with a limited F
B operation
Cart Fees 8303 due to
February included Green Fees
issues Driving Range 793 as mentioned before the
of the PDP membership has put a damper on this segment as well as the free range balls
our members when
renewing their Gold Rush or Prospector membership Golf
revenue
missing
a
was
B cogs were
cogs were incorrectly stated The F
levels for the month and we continue to find the right mix of product to offer our
In
guests particularly
The
had
off in the pro
but
segments
that
struggled
in
in rounds and weather related
Passes
Cards
3138
segments together
but when
coupled with our Dues Income of memberships these two
B 981 due to shortage of rounds during the month
month FB
1930
carried the
and Other Goff Revenues
1
1
1
1
1
I
i
5 Hills Green
theme we addressed the issue of poor weather conditions and
pro
active
by taking
approach to minimize our shortfall with balancing the other
side ofthe ledger mainly expenses The staff has gotten very good at calling in first before
coming to work if the weather looks to be nasty for the day As a result of monitoring this our
labor in every department saw savings to budget Golf Labor saw strong savings by reducing to
111 we finished the month with a Golf
budget over 3300 in labor expense With a budget of 22
Labor expense of 18
800 Even better is the fact that we saved in comparison to last year
549 We looked for every opportunity to find savings with Bill T and myself running
21
some counter time for many days during the month
Again
missed
as
has been
a
consistent
revenue
a
savings during the month was the Maintenance department as
they
past month to reduce labor expense on their side of the fence
The results showed savings of 4
640 budget Putting a few of
428 to budget 48
212 vs 52
the winter projects on hold sending guys home early if the weather dictated or calling them off
altogether if the weather was really bad was the delivered results to minimize expense for the
The clubhouse leader for Labor
focused
a
little harder this
month
in Labor attained we also focused on Operational expenses and either delayed
for
later in the year if we could tighten the belt and hold off on larger expenses or
expenses
we eliminated the need for some expense and chose to do without for this year Golf Ops saw
000 to budget during the month Much of
great savings to budget with a reduction of almost 4
With cost
savings
some
this
was
in
Handicap
Association for
fees
an error
in
as we are
charging
waiting
us
for
a
credit from the Northern California Golf
for too many
golfers
for
handicap fees
A Ops expense saved in Credit Cards fees 3266 due to missed opportunities because of
G
the weather and in Education 2321 Annual meeting expense Legal
Accounting was over
1
3500
3100
due to no
to
budget
budget for
this expense
during
the month of
February
Other than that
we
saved
in G8
A
Our Maintenance
Dept was the one area where we were over in Ops Expense This was due to
447 It seems that it
Irrigationwhich caused us to be over by 10
Electric
Utilities
is a constant battle with Pacific Gas and Electric PG8
with
their
automated
E
systems and
attitude
of
not
what
is
with
their
or
like
government
right
organization If you saw
knowing
wrong
the movie Erin Brockovich that was the same organization that Julia Roberts was fighting with in
the movie The only overages that really stood out for the month were in Phone
Telco which had
a bill that we did not receive in December
Sand
Top Dressing over 822
January over 583
and Gas
Diesel over 649 The end result was being over to budget in Maintenance Operations
Expense by 2
395 However we remain under budget in this department by 4
159 so we have
been able to still keep our heads above water in this department to date
an
electric bill in
Overall our month was a success when looking at the bottom line The NOI resulted in a savings
of 8
402 vs budget and helped to reduce our shortfall that we experienced in the month of
January We will continue to monitor expenses find ways to build revenues particularly when we
get great weather opportunities and still provide exceptional service great course conditions
and the expected value and experience that folks have come to expect at Lincoln Hills
We all need
a
little instruction in
our
Begin the process of climbing out of the hole we are in
ACE training begins in March continue to sharpen our
experience
Trim expenses to build NOI to
budgeted
lives
after the first 60
focus to
days
provide great
service and
levels
PDP program as the weather improves continue to offer value based offers where
needed to drive revenue particularly in off
peak hours of operation
sell
Up
Push rounds in the
upcoming Spring
January
for the shortfall from
Smile and have fun
months to improve bottom line results and make up
Lincoln Hills
Balance Sheet as of
February 28
2010
February
YTD
ASSETS
Cash and Short Term Investments
Operating Account
Cash
Cash Depository Account
Site
On
Cash
074
4
66
294
5
26
07
500
39
10
662
169
465
1
50
57
190
400
1
00
Petty
Cash
Cash Market Primary
Money
Total Cash and Short Tenn Investments
75
654
291
91
890
36
88
201
488
TRADE ACCOUNTS RECEIVABLES
R
A
51
366
18
626
Benefits
AR
82
336
Bags
Inventory
91
184
207
1
70
Clubs
Inventory
29
803
78
054
11
Balls
Inventory
78
926
374
3
88
Gloves
Inventory
38
223
640
4
67
Socks
Shoes
Inventory
557
1
87
687
2
25
852
2
26
40
445
12
Hats
Inventory
44
125
631
3
83
Misc
Inventory
93
873
675
6
15
Other Current Assets
Sweater
Shirts
Inventory
82
336
B
F
Inventory
87
198
475
2
28
Alcohol
Inventory
64
326
197
1
34
Total
Other Current Assets
Total Current Assets
228
1
88
79
117
38
28
353
50
98
554
518
Fixed Assets
Property Plant
Equipment
02
711
77
Land
95
778
146
Building
Golf Course Improvements
553
3
04
78
480
44
Equipment
387
2
26
Organization Costs
20
714
29
Loan Fees
Total Property Plant 8 Equipment
210
1
51
681
022
6
43
Computer Hardware
553
3
04
517
1
15
776
Accumulated Depreciation
Accumulated Depreciation
494
7
00
Accumulated Amortization
00
137
81
189
277
071
5
64
Total Accumulated Depreciation
831
7
00
45
281
282
Net
077
4
98
235
1
70
514
Fixed Assets
Other Assets
Prepaid
64
563
13
Total Other Assets
Total Assets
97
208
105
800
9
69
Deposts
64
583
13
88
009
115
39
759
55
889
1
32
079
UABIUTIES AND STOCKHOLDERS EQUITY
Current Liabilities
968
3
10
89
165
82
Accrued Payroll
194
4
49
17
382
19
Accrued Liabilities
843
6
00
Accounts Payabie
Deferred Revenue
Memberships
95
926
21
31
879
26
40
061
214
Gift Cert
cates
851
2
01
13
640
61
Outing Deposits
554
3
00
471
8
62
16
344
439
1
09
Sales Tax Payable
874
5
21
81
039
414
Long Term Loans
722
4
49
711
1
60
449
INTERCOMPANY
16
701
Total Current Liabilities
Long Tenn Uabflities
Total Long Terns Liabilities
Total Uabillties
423
5
85
88
297
11
906
3
56
707
1
04
543
121
2
85
582
Stockholders Equity
04
719
124
Retained Earnings
00
007
278
Members Equity
Distributions
Net Income Loss
Toil Stockholders Equity
Total
Liabilities and Stockholders Equity
00
000
150
53
461
44
63
784
50
53
461
44
33
503
252
39
759
55
889
1
32
079
sb
m
sagssx
s
Ny
pY r
o
bmp A
A
W
S
1O
l
N
AA
YvyN
j
lx
N
n
A
troy
N
N
N
mb
N
O
R
M
L
W
A
N Oy
ry
AMA
L
L
aNIw
B
N
C
ss
epp
rO
n
Ny
Y
lil
p
A
g
YWI
OHNyN
N
s
g
b
sag
sN
W VS n
f m O
W Y N
N
xp
xs
b
b
A
ry
MN
r
m
MyNM
NAy
v
I
O
O
N
E
M
OwlNC
O
Ol
O
W
y
H
N
a
M
N
La
O1a
ppf
Oyy
3
e
ryrWi
qV by
O
pO
x
Eby
NN
yn
1
W
N
M
M
pg
a
Y
aD
nos
A
b
A
a
p
n
01 O
N NH
N
y
N
si
Wyr y
nO
m
gO
pQg
1
N
N
Nw
O Wb
S
y
IQ
Y
yy
yy
N
N
ON
O
p
p
Op
7
OO
n
N
G
byy
E
A
N
NNNvM
h
W
yy O
an
yy
imWp
A
pN
L
p
m
O
y
C
M
lryyY Oyl
A
NA
r
O
CN
N
Ny
p
O
W
M
m
4D
m
N
O
rW
pV VVVy
llI
y
MM
W
V Cy
N
V
N
l
l
N
N
N
M
1O
N
N
Hy
NN
y
NN
C
N
M
O
ry
O
p
N N
IP
M
AM
ryVry
NNA
g
ssggssssss
M
x
p
aN0
g
N m
y
01
N
1O
Of
m
s
s N
yy
x
a
ssss8
y
g
op
VVyR
ll
ryp
sry
y
R A NN
a
N
s
N
tt
tl
yN
M
j
y
1
N
a
ass
N
SX
N
N
N
M
ya
N
H
N
y
N
a
Y YM
0 R
b
N
qr
M
C S
A
C
9
q
I iD
A
N
N
N M
O
e
ICY pO N
l
C
N
a
N
C
C
N
A
B
gg
ga8
a
p
q
p
l
wpN
N N M
N
y
M
N
x
N N
H
ss
ga
NN
oYe
e
7
M
N
MN
ffi
m
p
p
0
x
on
lVVO
pl
n
N N
A
Na
p
e
ty1
M
o
save
N
b
M n
N
n
W
Yqqi
N
Q
sssssssssss
MN N
s
i i
C A C
W
0
ppppp
O
O
a
w
n
C
Wyy
O
sA
9Y
A
aA
x
ipg
n
j
lY
M
M
d
e
w
g 8
N
A A
6
6
g
a
wpS
tgV
y
W Wp NN
ro
fr
h
YPPf
MN r A
pm p
g
C r
4
E
g ni
i
b
v
At
r
rynry
ryy
3ry
pp
Ian sm
N A
N
N
N
NH
N
M
w
w
n
n
W
W
yw
M
NM
N
Y
N
H
X
Y
oeo
C
N
W
N
A A
N
N
b
s1
N
6
R
a
0
u
S
g
m
3
a
3
L
U
LvU
1
g
7
Q
y
yQQ
JQ
U
V
ss a
x
xsmss
m
s
3 m so yP
l
t
w
vvNNN
pg ny
Cnp ani pNg
gros
O
4A
Db
n
Qi
r
ga
i
r
y
W m
NNN
N
hA
wN
v
p
o
y
qypg
gE
a
Z1Lt
Q
1
A
s
Z
M
I
p
q
ON
lxA
M
yy
M
FH
1
sea
QQd
t9fLLNU
s
3
M
WtiF
1
WW
s
a
fmWn
g
s
p
f
MmO
V
mt
n
YNN
06
W
p
NN
1
n
s
g
g
e
m
i ny
N
fmV
p1
S
0
W
10
p
O
U
W
gq
g
g
1
E
asp
YiS
V
ANV
N
7
Y
a
NN
32
c
a
W C
CwS
w
A
II
q
ggqqqp
nig
Ni
M
N
I
yM
ANN
nb
vvgan
yp
N
f
Oy
M
N
bn
p
1
sg s
Cp
CZ
Eby 8
Yyf
ANNS
N
NM
lOlf
1
W WIV O
NN
b
N
b
in
Pi
Np IAN
W
f
MN
q
c
6
N
s
sa
sss
ssss
g
o
r
s
Nis
W gasQo
ss
an
a
a
x
NN
N
Wp
ggs
N
gtt
N
sg
6t
yea
A
o
E
ssssss
sss
sg
N
sssg
ag
8
y
N
voyy
NyNMNME4 NN
NN
M
Wp
10
r
p
M
1
a
i
N
asses
V
pVyntnVl
yV
1ry
N tl
MM NN
Y uY
M
a
sss
a
A
NNM
a
O
gsssssssss
p
MNy
Nn
N
R
NNNN
gg
s
sss
0
w
NN
uPi
rFiCi
py id
a
g
b
id
N
Ci
Q
pp
Cp Cp
Cp
W O00
pp pp
pp
h aDOOO
V
M
N
Y
a
h
m
y
N N
N
b
NN
N
pp
pp
W O
y
a
N
H
M
N
N
y
pp
yy
y
M
W
h
N
y
wp5
A
N
N
yy
WW
OAA N
O
b
0
m
NNO
bNOON
y
4
g
ANN
A
W
ffM
y
C
n
o
Gp
N
N
A
N
N
N
li
j
Yp
N
K
a
C
C
mOO
9
p
N
y
N
N
w
a
a
s
s
a
s
ss
s
a
e
8s
s
x
gs
g
x
i
tt
i
s
s
s
3
m W
s
s
gg
g8
s
8
s
i
3
s
s
a
s
e
s
e
3
t
s
s
a
s
m
s
gs
s
s
g
s
a
x
s8
s
s
s
s
a
s
r
I
gg
8g
8g
s
s
e
8g
gs
i
gggi
8g8
g8
ggg
x
a
s
e
s
s
s
as
s
a
as
a
a
a
f
ass
s
e
a
g
sa
s
ae
a
as
a
w
4
d
E
3
g
s
g
8
a
s
s
s
s
s
s
8
a
s
a
s
a
a
x
as
s
e
s
s
s
s
a
s
s
s
s
a
a
s
m
a
s
s
s
c
s
s
s
6
a
x
s
s
F
e
s s
s
es
a
s
ss
s
ss
a
g
x
s
ae
R
s
ss
tt
a
tt
ss
s
s
a
s
s
s
ea
s
s
s
a
a
m m
6
6
m m
M
SP
S
d
K
gm
s
e
m
88
X3
R8
3
N
8
8
8
8
C
8
8
a
Xi
C
s
a
a
x
a
s
sia
m
a
a
sxgs
sas
ss
m
s
s
8
a
G
s
as
8
8
888
8888888
8888888888
aa
aa
xs
si
sg
R2
tt
pa
axx
a
9
a
8
a
as
a
8
8
8
a
Iw
s
x
sm
8
s
8
8
88
8
ea
8
a
s
a
s
x
a
F
F
8
i
o
a
as
xsis
s
xa
g
8W
F4
ax
s
on
474
a
3
a
x
x
a
4
g
a
x
S88FFJS8 8
t
m
8 bn
W
8
s
I
88
tk8
918
8
a
88
m
a
m
A4
8
n88
S8n888
s 6
a
s
xP
8
8
t
r
8
6a
8
d888
8
n8
i
e
6
8
8
688RpS
RP3
s
z
g
n
g
ss
satg
Fss
x
8
a3 asst
a
se
a
aama
N
asa
8s
es
sp
s
ag
a
b
ge
s
g
a
as s
s
s
ss8soss
s
s
a
a
ax
a
att
a
xase
pa
a
se o
3xi
ms
as
sam
s
a
si
ss
a
a
as
8
tt
6
g
a
g
a a
s
e
a
a
xc
3
a
e
aa a
w
r
a
M
x
a
s
s
s
s
9
x
m
9
G
9
88
Ra
8
R
8
8
88888888888
8
8
8
8888888888
8
8
8
88
8
88
8
8
8
8
Eg
i
816
i8
g
tt
N
aa
s
gg
xRx
5
i
8
1688
3
8
S18F
tt
a
x
9
a
iRC
8
F1
88
a
a
g
888fy
o
3
Y88
o
R8g
8
8
8g
B
g
R8rS
g3
8g8
8
g
n
61889
S
d8
Sq
88m
888
8
8
l6Fi88b88R88S
8R
88s888i88ss
a8sP9
88
x889R8
g
Der Ba aII
a
as
aa
s
i
s
R
a
sg
g
sg
8
s
a
l3
s
I I
assess
a
4
sass
s
m
s
s
I
ss8
s
gs
g
xl
ss s
ssg
s8sesss
ms
zRSgss
sss
g8mss
a
aa
19
x
a
v
g
8
s
ssesssssgsss
s
a
as
ssssssssssasssssesssssssssssassssss
aa
a
a
a
s
ags s
B
s
s
a
s
ssses
isms
m
l
3l
IAI pa
sza
s
s
I
as
assresss
ss
sssssxss
s
ssmssassss
ssmgs
ssassa8s
a
s
a
a
g
a
sa
gagaa
a
4s
Ys
o
g
88
R
SSp3
Ff
g
g
I III
3
A
i66
R88
1883
rsisiA
aa
gg
88
8
g8
3
8
s
I
f
8
f
t
I
assffe
f
888StR8
SR8
S
R
xl
8
RA88688SR8
aaa
a
5
g8 E
g
88
9i88g
St
R
g
p8
8888g888888g88m89
848
88
Sr88
a
a
s
ss
sz
x
3
s
gfe
a
8
88x88
8
8
8
88
8888
ffiP
8888m
8S
8
s sisa
sst a aarneszaa afeaxxa
88m8Sa8888888g88gg8f3gg
8m888888QF18g
gc
s
a
lE8
sta
sa
4 4
s8sss s
s
g
S
gRggy88g
s
a xp
8
s
8
II
I
53
t
f alall
l
ala ax
ax
s
sss8
assss88
s
e
sssssss s
sssssasessssss
ssaesssessasss
a
8a
as
9
g
8
s
a
sa
SS88888s8
88ai
38RSdffi
88C
88E888gd88
8888
A8F4888888841
l
a
xaaa
A
s
a
gaaxaa
aaa
s
f
A4
S a
s
a
m
ssa
mEm
m
6
x
s
agg
a
g
ses
exs
ss8
st
se
er
x
s
egSSgeseea a
ae
sae
s
eseesee
m
mg
seseseseeeeeea
esseeseeee
se
seeseeesase a
sse
s
g x
s
f
sst
xxx
a
x
9
sa
ax
x
x
x
x
x
x
x
x
s
x
a
F
o l
xxx
gx
xas
g
s
x
x
8e s
geeggseeese8
ee
s
seaes
mex
g8pmsess
s
e
s
es
8ee
sees
a
x
x
x
xx
x
s
xxxes x
xxx
x
e88seeeseeeeeee8esee8ss8eessess8eeeeseeeseseex
x xx
x gxx xx
s
ease
s
x
xs
gx
I
s
s
8
t
tses3eee88ees
es
a
a
s
a
s
s
a
ees
seem
ssssaeassea
e
e
e8egge
e
s
eezaatsae
se
s
a
x
g
s
a
x
s
xxg
ssx
xx
x
s
ssesaesssssesee
a
x
x
xxxxs
s
a
s
x
8
ssi
g
r
1
W
8
s
8
o
e
e
8
8
g
ggge
g8R
s8
g8
g88888888g
gs8
x
g
xg
r
sxx
1
xxx
x
c
xx
x
xxxxxxx
8ffi
8
8B88838881R88888
8R
88
S888888888888888
8x6
G4g
88888888888888
g
a
s
xx
x
s
xxxx
aa
tt
sxasaa
a
asa
s
x
a
a
s
x
saa
s
8
8
8
88886
8
g
8y8888
8888g888SSg
88g888
sp
13
88g
888888g8888888x
g
g
a
e
m
a
m
m
a
s
xa
s
gss
v
s
asss
o
s
a
x
s
sss
sixa
s
tx
i
a
essess
e
s
ee8eeeeesssseeseeeeseesseeeeeeseeseae
xxxx x xx x
g
s
xxxsxxex
sixxx
ease
gdsseeeee8s
eseae
sescag88exgeaRS
e8se
gaespss
xse
sx
xxxx
g
N
x
r
x
a
p
s
xxx
xa
xx
x
s
x
8sessessseseese
xx
a
s
sx
xxxxx
aeeesese
asees
xxxx
x
xxxxxsx
x
a
a
yip
s
i
s
ii
ti
aka
i
s
e
g
s
s
s
s
aya
9
e
9
s
x
s
x
e
s
s
s
3
a
8
8
8
8
pB
e
s
a
w w
R
n
8
S
tt
gg
g
n
a
ails
xs
c
G
i
s
s
s
3
a
H
i
i
q
I
a
n
a
s
4
m
s
c
s
x
e
a
s
s
s
P
xc
eye
e
s
s
s
a
a
g
8
s
aq
q
9
s
s
s
a
e
x8
x
8
a
i
h
o
u
B
a
s
6
e
s
s
a
awl
Section 5
l
SECTION 5
FEES AND COMPENSATION
OPTION A MANAGEMENT CONTRACT
BCG submits
a
proposal
the management and
of each golf course
structured
management agreement between BCG and the City covering
City Courses BCG will provide complete turn
key management
as a
operation of the
including golf operations food and beverage operations golf course and facility
maintenance marketing and promotion general and administrative functions operating and capital
budgeting employee hiring and training and financial management and reporting All employees would
be employees of BCG and not the City
s BCG would be paid a fixed fee for its services
BCG proposes the following compensation for golf management services for the City
s Course BCG
looks forward to discussing our bid proposal with the City in order to develop the most advantageous
for both the
partnership
with respect to this
Proposed
City and BCG We reserve
Response and Bid Proposal
Term
Structure
5 years with
BCG
will
a
5 year renewal
form
a
the
right
option
to
engage in discussions with the
City
at mutual consent
purpose subsidiary
single
Fernandina
g
e
Beach
Golf
for purposes of maintaining each course whose sole member
BCG shall remain solely responsible for all obligations of the
Management LLC
shall be BCG
agreement and
by
this
be
operated
owners
entity This entity
on a
with any other
prepared
accounting
Operation
will
employ
recourse to
name
of this
to and
single entity
purpose
entity that owns the real
to
approved by
BCG shall not deviate from this
expenses of
at
the Club shall
operating
the Club shall be BCG
the benefit of the Club All
expense of the Club
BCG
statements will be
and BCG will coordinate
fees and expenses shall be defined
employees
the Club This entity will
any assets or liabilities
commingle
interface with Owner
s
agronomic plan agreed
process
at
level financial
property Club
BCG shall operate the Club pursuant
rates
BCG for any liabilities caused
all of the staff
discrete basis and shall not
managed
BCG
in the
Course
shall have full
an
annual
Owner
as
be the
budget marketing
and
part of the
budget
without Owner
sconsent All
responsibility
of Owner
and will work
employees
employee costs shall be
will retain exclusive right
All
for
exclusively
operating
part of the
to
hire and terminate
Owner may participate in final interviews with
employees
personnel if desired
assets
outlined in this RFP All
in advance as
plan
property
key
management
Procurements
purchase all materials and supplies for the Course via its existing
national account purchase programs including food retail merchandise course
supplies agronomic supplies maintenance equipment golf cars property and
casualty insurance among others
Media and PR
s in
BCG will handle all media and PR needs of the Club via BCG
house media
and publicity division Buffalo Communications
r
sree
sots c
G
Q
F
BCG will
61
Fernandina Beach FL
Au
st 2010
Financial
Financial statements will be prepared by BCG
s in
house CPA
BCG will
s
furnish Owner with balance sheets income statements cash flow statements
and bank reconciliations on a monthly basis BCG can also
supply Owner
Reporting
additional reports
during the month
as
may be
requested by
Owner Oversight
BCG will report to the Owner its representatives
or
BCG
soperation of the Club will be directed and
BCG
overseen
Oversight
President based from their office located within
as
well
as
additional support from
personnel
a
other Owner
defined
based
at
Owner
by
a
designee
Regional
proximity
of the
Vice
Club
scorporate office in
BCG
Vienna Virginia
For its
management services BCG would earn a base monthly fee of Six
Thousand Five Hundred Dollars 6
500 BCG may earn an annual incentive fee
Fees
based upon achievement of performance metrics
parties The management fees are net to BCG
Travel Allowance
Benefits
to
capped
at an amount not to exceed
As shown in the Pro Forma the
contribute to debt and
270
2
000
Capital
Fund
upon between the
000
6
City
would receive
capital expenditures
from
capital improvements
62
at
000
360
operations
dollars in the first 5 years of the agreement
As shown in the pro forma BCG has
future
to cover
budgeted 2 of Total
the City Courses
in year one to
of FBGC and
debt
Revenues towards
A
Fernandina Beach
sreR
c
L
agreed
City
Revenue
Muir
G
O
as
BCG would be reimbursed for usual and customary travel expenses incurred in
connection with oversight of the Golf Courses The annual travel allowance
would be
P
1
F
August
FL
2010
Section 6
1
SECTION 6
STAFFING AND PROFESSIONAL QUALIFICATIONS
A STAFFING AND ORGANIZATION
FBGC ORGANIZATIONAL CHART
1
63
a
ve
Guoc
Fernandina Beach FL
August
2010
KEY PERSONNEL AT FBGC
BCG anticipates
of the contract
placing
an
internal candidate via the HR
The candidate is
Department as a Director of Golf upon award
Golf Professional whose skills and experiences
experienced
and who exemplifies the qualifications and approach necessary
to be successful
The Director of Golf is directly responsible for all operational functions including the
hiring and training of all operational personnel budgeting and coordination of accounting functions
coordination of
marketing activities and working closely with and reporting to the City
s and other
on
to
designated representatives
day
day operations
perfectly
fit the needs of the
an
golf course
Personnel
BCG will
Management
provide complete
the skills and
utilizing
closely with
human
resources
resources
and
personnel management services for City Park
professionals The General Manager will work
hire train employ and evaluate individuals for all
of a talented team of HR
the Human Resources Team to recruit
positions
BCG utilizes local and national
with
resources
to recruit and hire the best individuals for all
positions
employing local residents and current employees Where
BCG
is
sensitive
of
appropriate
employment compensation and benefits issues for individual
employees particularly during a transition period BCG communicates fully and works effectively with
all affected employees in order to ease anxieties and assure a smooth transition
particular
attention
paid
toward
BCG expressly supports and is committed to the principle of Equal Employment Opportunity and
Affirmative Action It is our firm
s policy to recruit hire train and promote individuals that are
qualified
persons
We
without
regard to
race
status status
with
as a
applicable
implement
and administer all
color religion creed
qualified handicapped
or
personnel policies
age sex national
disabled individual
origin
or
any
or
and other
employment
actions
ancestry marital status
veteran
impermissible
factor in accordance
laws
BCG
Free Workplace and preventing and
expressly supports and is committed to promoting aDrug
prohibiting any form of impermissible harassment BCG strictly enforces all appropriate safety rules and
practices state and local liquor laws and state and federal employment regulations BCG provides
benefits to applicable full
time permanent employees and offers professional growth opportunities for
all employees
64
8iur t
svee
G
O
L
F
Fernandina Beach FL
August 2010
BCG ORGANIZATIONAL CHART
65
mw
N
ur cesvE
e
L
F
G O
Fernandina Beach FL
August
2010
1
1
PROJECT
S Florida
BCG
Region
is led
by a team
TEAM PROFILES
of four senior managers
Senior Yice President Bill Rehanek
Vice President Operations Tony Cianci
Regional Agronomic Specialist Jim Woodworth
Vice President of Marketing John Seabreeze
This
highly qualified
operation
of FBGC
team will serve
as
Corporate oversight
closely and
Rehanek and BCG will work
with all
compliance
being met
Senior Vice
local
s primary personnel
BCG
of all
operations
report
state and federal
as
needed
regulations
to
oversee
will be
provided by
City to ensure
that the anticipated
to
and
the management and
Senior Vice President Bill
the
that the
facility is in
goals are
needs and
Bill Rehanek who is based at s
BCG corporate office in Vienna VA directly
municipal portfolios and is a 19 year veteran of the golf course management
President
supervises multiple
Western
oversight of managed golf facilities in the Mid
for
of
the
the
facilities in
responsibility
performance
those regions He and his team of Vice Presidents of Operations regional managers and managers lead
s facilities annual planning process staffing plans daily operations and client reporting He is a
BCG
member of the PGA of America a graduate of George Mason University and holds an MBA from the
University of South Florida
industry
Mr Rehanek directs the firm
s
Southern and Western United
States
with overall
15 years of experience overseeing daily
operations food and beverage maintenance
managed golf facilities
BCG
including golf
marketing and sales accounting personnel
management capital improvements budgeting merchandise buying inventory control golf course
Mr Cianci has
equipment
and cart procurement and financial
reporting
operations
of
Mr Cianci is
a
graduate of
the
University
of
Maryland
Mr Woodworth is based in
facilities He is
a
Florida
15 year veteran of the
and directs the
golf
course
agronomic operations
management industry and
of the Southeast division
s
a
long standing
member of
the GCSAA
Mr Seabreeze is
an 8 year veteran of the golf course management industry and a seasoned marketing
with
15
BCG corporate headquarters He directs the team of
professional
years experience based at s
marketing and sales professionals including a Virginia based Marketing Team who will implement
producing programs
revenue
for the
golf courses
While s
BCG corporate office is located in Virginia the staff from our offices regularly visits other
courses in our
portfolio to provide oversight in the areas belov and will do the same with FBGC
66
arK
uur cASrE
O
L
F
G
Fernandina Beach FL
Au
st 2010
William Rehanek PGA
1
Senior Vice
President Billy Casper Golf Vienna VA 2006
Present
Western
oversight of managed golf facilities in the Mid
Direct the firm
s
Southern and Western United States
Supervise all regional managers general managers and superintendents at
managed facilities
s contractual obligations annual planning reporting client
Manage the firm
communication and financial results for each facility
1
West Regional Vice President
Mid
Billy Casper Golf Chicago
IL
2003
2006
1
managed golf facilities in Illinois including golf operations
daily operations of 12 BCG
beverage maintenance marketing and sales accounting personnel management capital
improvements budgeting merchandise buying inventory control golf course equipment and
cart procurement and financial reporting
Supervise all general managers and golf course superintendents at managed facilities
Forecast cash flow and develop strategic positioning for each facility
Oversee
food and
EDUCATION
1996
1988
A
B
University of South Florida M
Mason
S
B
Economics
George
University
1
i
i
i
i
i
ii
i
t
67
BIll7 ASPEA
G
O
L
F
Fernandina Beach FL
August 2010
Tony Cianci
PGA
Vice President Operations Billy Casper Golf Orlando FL 2002
Present
Oversee daily operations of BCG
managed golf facilities in the West Southeast
and Florida markets including golf operations food and beverage maintenance
marketing
budgeting
cart
and
sales accounting personnel management capital improvements
buying inventory control golf course equipment and
merchandise
procurement and financial
reporting
golf course superintendents
cash
flow
Forecast
and develop strategic positioning for each facility
Manage contractual obligations annual planning reporting client communication
and financial results for each facility
Supervise
nine
general
managers and
General
Manager Springwood Golf Club York PA 1999
2002
hole facility
Directed final phase of grow
in and opening of Billy Casper Golf
managed 18
Prepared and implemented Annual Business Plan for golf course and practice facility outlining the
direction of the facility marketing plan rates personnel requirements budget and policy and
procedures for the golf shop grill room maintenance operations and instruction
8 million in annual revenues and 1
2 million in annual
Responsible for financial recording of 1
of
and
000 rounds
expenses hosting 28
golf
supervising fifty employees
EDUCATION
University of Maryland College Park
Business Management
Finance
MD
Professional Golfer
s Association of America
Business School I
Golf
Academy
Philadelphia
PA
II
ofthe South Orlando FL
Management Complex Operations
Golf
s Community College Largo Maryland
George
Business Administration
Computer Science
A Business
Prince
68
M
fi
IIll1
O
G
GASPER
L
F
Fernandina Beach FL
Au ust 2010
g
1
jim Woodworth
GCSAA
Agronomic Specialist Billy Casper Golf Jacksonville
Direct and coordinate all agronomic
Supervise
Oversee
operations
FL
Present
2006
for Southeast BCG
portfolio
fourteen
golf course superintendents
course maintenance
golf
operations including
turfgrass
science
pest
and
management
management water
irrigation technologies and
and coordination among multiple facilities
repair
Manage compliance with
business management
environmental
Audubon International
compliance personnel
equipment maintenance and
Cooperative Sanctuary Program
Golf Course
C
r
Superintendent Bent Creek Golf Course Jacksonville FL
2005
2006
Provide consulting for all Florida golf courses and construction projects while directing all
maintenance and golf operations at Bent Creek Golf Club and managing I I Full Time employees
Oversaw financial operations and budgeting and
agronomic standards at Bent Creek
Oversaw and managed complete bunker renovation and irrigation upgrade installation
Initiated and implemented several improvements in management practices including an Agronomic
Standards Manual which has been adopted at all company properties and Audubon Certification for
Bent Creek
Superintendent Bay Meadows Golf Course 1997
2004
included
of
course
Responsibilities
oversight
golf
budget equipment lease agreements national
Standards
and
agreements
Agronomic
Responsibilities included all aspects of agronomic functions for Bay Meadows Golf Course Golf
Golf Course
Club agronomic consultation for Fore Golf
Golf Course
Superintendent
EDUCATION
Shadow Hills Golf Course CO
I986 1994
1996 GCSAA Member
1996 Kishwaukee College Malta IL
Associate of Applied Science
May 1996 summa cum
Management
laude
GolfCourse
Ornamental Horticulture
69
v
mY
NL1Y CASPEA
G
O
L
f
Fernandina
Beach
FL
AuSu st 2OIO
1
john R
Vice
President
Seabreeze
Marketing Billy Casper Golf Vienna
VA
Present
2002
development
implementation of all marketing sales
public relations and promotional strategies and activities nationwide
encompassing more than 105 public and private properties in over 20
states including two municipal portfolios the 12
facility Forest Preserve
Golf IL and the
Cincinnati
Golf
facility
7
OH
based
Supervise seven regional marketing managers three of whom are field
the
s
firm
data
Manage
golf course guest
capture and management surveying
and analysis direct marketing and guest experience design programs
Create and oversee cooperative marketing efforts marketing technology programs and new
revenue strategies for the firm and its
managed clubs
and
coordinate
and
s Annual
Develop
professional development opportunities for the firm
training
Meeting and quarterly Regional Meetings
Direct the firm
s business development marketing prospecting and fulfillment activities
1
Direct the firm
s
1
1
Assistant
and
Director Marketing University
1996
2000
Marketing Coordinator University
1994 1996
of
Maryland College Park
MD
EDUCATION
cesrE
r
eu
G
O
L
F
Maryland College Park
Post MBA coursework in Marketing and
graduate
A University of Maryland College Park MD
1996 M
A University of Pacific Stockton CA
1992 B
2000
70
mv
of
MD
Statistics
Fernandina Beach FL
AuSust 2010
0
EXTENSIVE CORPORATE RESOURCES DEDICATED TO FBGC
s
BCG
personnel provide professional management services including personnel
management oversight of all golf agronomic and maintenance and retail and food and beverage
operations budgeting accounting and financial statement preparation and development and
implementation of marketing publicity sales and promotional activities BCG offers a team that is truly
corporate
unrivaled among the other bidders as well as the incumbent all dedicated to the success
Team members assigned to oversight and support of FBGC are
property
of each
highlighted
below
Lance Merrihew
West
Marketing Director Billy Casper Golf Lincoln
Present
2006
CA
Mr Merrihew manages the implementation of marketing plans and activities for several
of BCG
s managed golf facilities primarily in the Western U
S including advertising
direct
marketing promotions
and sales
Mr Merrihew is based
at
nearby Lincoln
CA
I Nicholas Keefe
Director of Information
Systems Billy Casper Golf Vienna
VA
Present
2004
Mr Keefe
use
of
develops and implements strategies to optimize
marketing technology This includes overseeing
Mr Keefe is
University
managed
courses
training and
Systems and Direct
a
Computing Complex Manager at
a graduate of American University
support for all Electronic Reservation Systems
Marketing Tools Prior to BCG he served as
American
s
BCG
installation
Sale
Of
Point
Katie M
Vice
Barongan SPHR
President Human Resources Billy Casper Golf Vienna VA
Present
2002
Ms
Barongan
staffing
directs all
benefits
employee
corporate and club human resource matters including
relations and employment law Prior to BCG she served
Cap Gemini Ernst
Barongan
graduate
Virginia Polytechnic University and is a
Professional in Human Resources SPHR
in human
resources
Ms
is
roles for Deloitte
a
Touche and
of
Nicholson CPA
Senior Accounting Manager Billy Casper Golf Vienna
Present
2005
Young
Certified
Stephen
Mr Nicholson
oversees
to
day
financial
matters
VA
for several of BCG
s
managed
responsible for handling of clubs general ledger accounts
receivable accounts payable cash management and payroll functions Prior to BCG
he served as a Director of Finance with several non
Mr
profit associations
Nicholson is a graduate of Fairmont State University
golf
facilities
He is
71
svea
c
ei
r
o
a
F
Fernandina Beach FL
Au
st 20I0
B CURRENT EMPLOYEES
All
opportunity to become employees of BCG During the transition
awarded employees will be interviewed to assess their skill sets and
period
qualifications for their positions At this initial interview BCG policies procedures performance
standards and wage standards will be reviewed Upon hiring a 90
day review date for each employee
will be established At the 90
the
review
day
s performance will be assessed
employee
current
after
employees
will have
an
the contract is
Bent Creek Golf Course City of Jacksonville FL
72
OIll1
G
Fernandina Beach FL
w
O
tAfPEA
L
F
AuSust ZOIO
Section 7
SECTION 7
SUPPLEMENTAL INFORMATION
EXCEPTIONS
BCG requests the
I
following exception
BCG has
90 days of employment for existing
requested an exception as per a mandated 60
BCG
has
track
record
a very favorable
in high retention of key employees but would
employees
like to interview candidates more extensively and structure
compensation and incentive
programming supportive
ofthe needs ofeach club
RFP COYER PAGE SIGNED
ADDENDUM 4 LAST ADDENDUM SIGNED
ii
i
i
i
i
i
u
73
sre
t
eitir
G
O
L
F
Fernandina Beac h Golf Courses
Fernandina Beach FL
August 2010
1
City
of Fernandina Beach Golf Course RFF
ld
g
UBMIT RFP TO
ty
nY
1
RFP 10
loo
lFernandina Beach Golf Course RFP
of Fernandina Beach
sAffice
Clerk
RFP 10
100
04 Ash Street
rnandina Beach FL 32034
ttention
ITY PURCHASING AGENT
1
ontact
Deni
Murray
Purchasing Agent
Bid Due Date
July 28 2010
Bid Due Time 2
00 PM
73I I Phone
277
904
7317 Fax
277
904
dmurray@fbfLorg
Location of Public
Opening
Conference Room
Conference
Conference Attendance is Mandatory
Date June 24 2010T
une 9
30 am
of Fernandina Beach
ity
1
Proposal
Pre
2 Floor
04 Ash Street
2800 Bill Melton Road
Fernandina Beach FL 32034
Fernandina Beach PL 32034
All
questions and responses from the Conference will
be posted on the City website at www
us
fbll
Bids and
Proposer
Name
Federal
Billy Casper Golf
C
ling
LLC
Employer
Purchasing web
page
ID Number
1092316
86
If
rctal state reason
returning as a No Subm
return
this
so
if
only
page
Address
8300 Boone Blvd Ste 350
ity State Zip
1
VA 22182
Vienna
ype
ti
o
Cade one
orporatio
Partnership
Joint Venture
Proprietorship
J1
uthorized S
ncorporated
l
I
i
i
elephone
oll Free
Number
Telephone
Fax Number
Email
in the State of
Manual
Virginia
1444
761
703
Number
lure
800
NA
3504
893
703
sped
rcle
Date
Name R
Joseph
Goodrich
Senior Vice President
10
4
8
com
joodrich@billycaspergolf
THIS FORM MUST BE COMPLETED AND RETURNED WITH YOUR PROPOSAL
t
ej
i
9
P 10
RF
100
REQUEST FOR PROPOSALS
FERNANDINA BEACH GOLF COURSE RFP
ADDENDUM 4
July 30 2010
The
following
questions
in response to questions posed by interested firms All future
be sent in writing to Deni Murray dmurray@fbfl
org Firms must
all addenda in their RFP responses
answers are
must
acknowledge
Answers
Questions
Q Would you please clarify Does the city require
can
C and C2 be bid separately
Option C is an And option Meaning
make a proposal on the other
A
Q Please provide
that
C1
if you make
a
and
C2 be bid as one
proposal on one
you must
how many
instance how many
senior
sold yearly For
memberships of each kind the course sells
sold
and
for
what
total dollar amount
memberships were
A 2009
2010 Memberships
Resident
Single
45
Resident Senior
80
Resident Single
Non
41
Resident Senior
Non
76
Resident H
W
1
Resident Senior H
W
21
Resident H
Non
W
23
Resident Senior H
Non
W
9
Resident Junior
Non
11
Resident Junior
11
334
U
We have received all addendums to date
R Jose
i
f
or
Goodrich

Billy Casper Golf Response to RFP #10-100

Transcription

Similar documents

aceitunas golf scramble

heatherwood $284900

Glow-Ball Golf Glow-Ball Golf

Info - Soaring Eagle Casino and Resort

pacote careways Maio 2012final

paa-ko golf course lot for sale $189000.00 91 rain

Golf - Colorado Lining International, Inc.

The Residence Club at Cuscowilla

Roseanne Roseannadanna Golf Benefit – You DON`T Want to Miss

Tokatee Golf Club - Don and Pete Golf Oregon