Publication

INSIDE
News and information from ­RIMOWA No. 6/2014
DIETER MORSZECK, ALESSANDRA AMBROSIO, JARED LETO AND JOHANNES HUEBL in the New York store (left); Dieter Morszeck and Alessandra Ambrosio cut the R
­ IMOWA cake (right)
­ IMOWA in the
R
city of cities
Since the end of October, R
­ IMOWA has finally had its
own store in New York City. A star-studded ceremony
was held to inaugurate the 230 sq m shop on Madison
Avenue. A-list celebrities such as Alessandra Ambrosio,
Jared Leto and Johannes Huebl congratulated company
EDITORIAL
Dear ­RIMOWA Friends,
An exciting year is now drawing to a close, and we
can look back with pride on an eventful time. The
last few weeks in particular have seen a lot going on
at ­RIMOWA, and we would like to invite you to join
us once again in this issue and immerse yourself in
our exciting world of suitcases.
president and CEO Dieter Morszeck in person at the
successful opening event for the new store. After cut­
ting the traditional cake shaped like a suitcase,
Mr Morszeck explained, ‘New York is not only a city,
but the city of cities and a way of life. In the same way,
­RIMOWA suitcases are more than just luggage: they al­
ways make a statement. That’s why we fit in so well over
here, and we are delighted to be able to open our own
store in the city. We flew over New York in the JU52
back in 2012, and now we have our own shop in a prime
location.’
‘New York
is not only a city,
but the city of cities
and a way of life.’
VISIT ­RIMOWAedition.com to see Neville Wakefield’s ­
RIMOWA suitcases
The famous curator Neville Wakefield is also excited
about the new location and took the opportunity to
present his own edition of the ­RIMOWA Topas series.
The silver aluminium cases with matte black elements
have been polished to produce a mirror finish, reflect­
ing the world around them. A limited 40 sets are avail­
able for purchase, each consisting of a cabin case and
a size 73 suitcase (together for $7,500). Those interested
in the series are welcome to submit an application on
www.­RIMOWAedition.com and, with a little luck, they
will be selected as a proud owner.
The unquestionable highlight was our store
opening in New York, which we celebrated with our
special guests Alessandra Ambrosio, Jared Leto and
Johannes Huebl. This city is simply a way of life,
and our suitcases always make a statement, so
we feel very much at home in the Big Apple. But
a number of impressive ­RIMOWA stores were also
opened in Asia, and we can be very proud of these.
In the world of music, the 6th FEM festival was
held in several cities in Germany and Brazil, further
strengthening the bond between these two
countries on a cultural level.
Looking forward to next year, we give you a glimpse
behind the scenes at the photo shoot for our new
campaign with Alessandra Ambrosio and Johannes
Huebl, which will be launched in January. Last but
not least, I would like to wish you and your families
a very merry Christmas and all the best for the New
Year!
Dieter Morszeck
­RIMOWA INSIDE
No. 6/2014
Four countries in a week
When you work for an exclusive luggage manufacturer, travel is obviously the number-one topic. But when
Junkers JU52
your journeys are not for pleasure, but part of a series of business appointments, store openings and official
speeches, things can become a little stressful. It’s a good job that the team under CEO and company president
Dieter Morszeck is so well organised and experienced – in September they completed a miniature store opening
marathon in Asia.
Junkers F13
Junkers JU52
vs Junkers F13
16.9
Cambodia opening
by Bernd Huckenbeck
Dear Readers,
In recent issues of ­RIMOWA INSIDE, I have written a number
of reports about the Junkers JU52 and F13 aircraft. Following
some questions from readers, I have been asked in this edition
to compare the two models.
The difference in size is immediately apparent from the photos.
More details can be found in the table below:
Junkers
JU52F13
Maiden flight:
07.03.1932
Wingspan:
29.25 m14.75 m
Length:
18.50 m9.60 m
Height:
5.55 m4.10 m
Engines:
- 3 -
-1-
Maximum speed:
290 km/h
170 km/h
Cruising speed:
180 km/h
140 km/h
Take-off weight:
10,500 kg
1,650 kg
Range:
1,300 km1,200 km
Passenger capacity:
- 17 -
-4-
Number of crew:
- 3 -
-2-
Years of production:
1932 – 52
1919 – 32
Units built (approx.):
5,000
330
Vattanac Capital Mall,
Phnom Penh (100 sq m)
18.9
Vietnam opening
25.06.1919
Hotel de l’opéra,
Hanoi (97 sq m)
20.9
South Korea
sales meeting
Seoul
23.9
Of course, these technical specifications do not compare with
those of an A320 or a Boeing 737. Nevertheless, both the Jun­
kers JU52 and the F13 represent milestones in aviation history.
The most important detail of the comparison cannot be ex­
plained in a table, however: while there are still eight airworthy
models of the JU52 around the world, there is not a single Jun­
kers F13 that can take to the skies.
I can confirm that ­RIMOWA will be able to present the only
airworthy Junkers F13 in the world when the reproduction is
complete.
­RIMOWA gets basketball fever
As the new ‘official supplier’,
­­
RIMOWA
began providing suitcas­
es to the German national basket­
ball team in July 2014. This part­
nership was agreed through the
Hamburg agency UFA Sports,
whose vice president Arndt Jawor­
ski is convinced that the collabora­
tion will be a success: ‘We are
pleased to gain a strong brand in
­RIMOWA as a new member of the
basketball family, and we have
every confidence that this relation­
ship will be profitable for both
sides.’
The German national basketball team
China opening
Huamao Shopping
Street, Beijing
(330 sq m)
PRODUCT NEWS
Business luxury in R
­ IMOWA stores
coming soon
From long-distance flights overseas to oneday meetings across the border, men and
women on business trips are usually pressed
for time and want to present the best possible image of their companies. But elegant
designer clothes are simply not enough –
they also need stylish luggage that they can
rely on.
With the new high-end ONYX series, the
purpose of the business trip becomes a secondary matter. The stylish design of these
luxury business suitcases and matching laptop bags combined with high-quality details
make the ONYX range completely unique.
The painstakingly produced series is avail­
able exclusively from R­ IMOWA stores from
winter 2014.
­RIMOWA INSIDE
No. 6/2014
Putting the
fun back
into shopping…
­RIMOWA and the traditional company Horstmann + Sander are
not only connected by a long and friendly business relationship;
they also share a similar history. The family business was estab­
lished in 1884 and is now under the fourth generation of man­
agement. Managing director Reinhard Sander met us in Hano­
ver and presented the department store, which has been
extensively renovated and spans out over 2,000 sq m on four
floors. Nestled among a section on the first floor dedicated to
bags for business and leisure, the spacious ­RIMOWA shop-inshop system displays a nice assortment of the luggage with the
grooves. Silver aluminium cases are positioned on an imitation
baggage carousel, and a service point with its own sales equip­
ment looks like a check-in desk. It is precisely this charming
style of presentation and the friendly, knowledgeable shop as­
sistants that make Horstmann + Sander so special.
CAROUSEL WITH ALUMINIUM SUITCASES at Horstmann + Sander
Customers appreciate the wide range of luxury brands, but
increasingly they are also looking for face-to-face service and
advice, explains Sander. In total, 125 employees in three build­
ings take care of their customers, helping to meet their needs
and answer questions. Internally, the motto of the company is
‘slowing down purchases to put the fun back into shopping’ –
a concept that is extended to the complimentary cappuccino in
the shop café after a sale has been made.
The managing director is convinced: ‘Customers are once
again looking for good service and have enough of trawling
through the Internet. Instead, they want to experience something for all the senses. The overall mixture of approaches has to
be exciting so that customers have a reason to come here. That’s
why our aim is to offer something you cannot find elsewhere.’
With these words, he is referring to a very successful special
collection of the Salsa Deluxe series that was produced five
years ago to mark the store’s 125th anniversary. ‘We chose the
colour British racing green and combined it with a champagne
lining,’ says Sander.
A SUPER ATMOSPHERE at FEM 6
When two cultures
merge…
The festival ‘Film erzählt Musik’ (FEM) is now an established tradition. This
successful German–Brazilian event took place for the sixth time in Septem­
ber and October with R
­ IMOWA as the official organiser. A special feature
this year were the FEM live sessions, which involved headline acts Maria
Gadú and Pohlmann going on tour, even performing together in Hamburg
and Berlin.
Music was at the centre of FEM 6, which captivated the audience with a mix­
ture of different styles. Brazilian samba diva Alcione and German–Brazilian
singer Bê Ignacio brought a good dose of Latin American flair to the me­
tropolis on the Rhine. The highlight was a joint performance by Pohlmann
and Maria Gadú – two artists who didn’t know each other at all before FEM
but who very quickly became attuned to each other. After the concerts in
Germany, the festival continued in Rio de Janeiro and Curitiba.
To ease the wait for R
­ IMOWA FEM 7, we can look back on the photos of this
year’s festival and reminisce about such a lovely end to the summer, when
the cultures of Germany and Brazil came together.
THE OPENING CEREMONY for the new store
New ­RIMOWA store in
Stuttgart’s Breuninger
He is particularly pleased about the long-standing partnership
with ­RIMOWA: ‘Even as a child I used to stop and look at R
­ IMOWA
suitcases in the shop window. Since then, they have achieved cult
status, and they are highly in demand not only for their innovative
features, but especially because of the design.’ And in response to
the question which suitcase model is his personal favourite, the
company director is quite clear: ‘Our British racing green, of
course! I have that suitcase in every size, and it always makes me
happy when people talk to me about it when I’m off travelling!’
Presenter Barbara Schöneberger hosted the opening of the new R
­ IMOWA store inside in Stuttgart’s Breuninger
department store together with Dieter Morszeck, President & CEO of R
­ IMOWA, and Willy Oergel, chairman
of the management board at Breuninger. The new store stands out for its exceptional location and, as the world’s
first fully fledged RIMOWA “hard shop” in a department store, it also serves as an example to follow.
Discreetly offset by fine glass panels and placed on tailor-made, high-quality shop furniture, the entire collec­
tion is presented in an extremely prominent way. The exclusive floor space measures around 130 sq m and has
been consciously separated from the traditional leather goods department. It is located on the fourth floor,
directly beneath the light dome on Karls-Passage.
­RIMOWA INSIDE
No. 6/2014
ENTERTAINMENT
So casual
Especially in the summer months, these celebrities like to take things easy,
and of course their cherished ­RIMOWA suitcases are never too far away.
Christmas
at Selfridges
English high-end department store Selfridges on Oxford
Street is presenting the ­RIMOWA Topas Gold in its
Christmas display window this year. Framed by illumi­
nated sprigs of fern and stacked up next to mannequins
dressed in festive clothing, the golden aluminium suit­
cases look perfect as part of the Christmas scene.
ALCIONE back in Brazil after the FEM
festival in Cologne
TOTALLY RELAXED: Will.i.Am from the
Black Eyed Peas in Sydney
ALL IN BLACK: Robert Pattinson at the
airport in Los Angeles
THE NEW CHRISTMAS DISPLAY WINDOW at Selfridges
A look behind the scenes…
Perfect make-up, breathtaking outfits, the latest suitcase collection and
at the centre of it all our stars: Alessandra Ambrosio and Johannes Hue­
bl are once again the faces of the ­RIMOWA lookbook campaign for
2015/16.
There were four days of styling, posing and shooting in New York. Pho­
tographer Horst Diekgerdes and his entire team were on a tight sched­
ule with a dozen scenes to prepare and perfect, and at the same time
they were being followed by a camera crew tasked with the production
of an exciting behind-the-scenes video. Also taking part in the action
was the F13 which is currently being rebuilt by ­RIMOWA. The new
lookbook will be published in January 2015, taking us back into the
glamorous world of 1920s Hollywood.
Published by: ­RIMOWA GmbH, Richard-Byrd-Str. 13, 50829 Cologne, Germany, www.­RIMOWA.com
A journey together brings you closer and the
memories you take home forge an eternal bond –
so why not fly away for the holidays this year?
Whether you enjoy a white Christmas in the
snow or celebrate on the beach in the shade of
some palm trees, R
­ IMOWA products are always
a good choice for a very special Christmas gift.
On that note, I wish you a very merry Christmas
with your friends and loved ones!
Happy New Year,
Dieter Morszeck