show opener!

Transcription

show opener!

WHAT’S INSIDE…
Book your ad space now for September/
October Retail News
Learn more about complimentary shipping
at the shows
Update your Product Locator profiles
and more…
MEMBER NEWS THAT MATTERS
JUNE 2013
CGTA NEWS
SHOW OPENER!
The Power of Persuasion
Date: August 10
Register by: August 2
Time: 1:00 p.m. – 3:00 p.m.
FREE
MEMBE
SEMINARR
!
If you have invested time, energy and money preparing to exhibit at
the Toronto, Alberta and Montreal CGTA Gift Shows in August, you
won’t want to miss this special presentation.
Did you know that approximately 23,000 unique gift show visitors
will be walking the floors at all three shows looking to write orders?
Experienced store owners will be stocking their shelves with triedand-true products that sell consistently. But, they also want to
surprise their customers with exciting new products and value
propositions. To convince them that you can fill that need, you
will want to man your booth with sales staff who know how to
do the following:
1. Identify the critical moments of power that occur within every
sales conversation.
2. Know when and how to effectively ask for a retailer’s business.
3. Compel your leads to contact you.
Invite your sales staff to join us on Saturday, August 10 th. Even your
best people will benefit from Gary’s advice on closing more business.
SIGN-UP
CONTACT
Click here to download
a registration form.
Angela Voelkner
Member Services Associate
Direct line: 416-642-1046
E-mail: [email protected]
WWW.CGTA.ORG
800-611-6100
Gary Ford is the author of Life is Sales and speaks
frequently to groups in Canada and the United States
about influence techniques. At the Toronto Gift Show,
he will counsel exhibitors and their sales staff on ways
to invite “yes” responses from prospective buyers.
1/16
CGTA CONNECTS
JUNE 2013
CGTA NEWS
CALENDAR
SHOW INFO
INDUSTRY NEWS
DOWNLOAD THIS CALENDAR
as a single-page PDF
July 2013
Toronto Gift Show
Alberta Gift Show
Retail News
Special Events
Click to view more information
SUNDAY
MONDAY
1
TUESDAY
WEDNESDAY
TGS
2
Deadline to
submit
Buyers’ Guide
print ad material
THURSDAY
3
RESEARCH
TGS
4
Deadline to book
ad space in the
Toronto Gift Show
Booth Location Map
Montreal Gift Show
Click to send an e-mail
FRIDAY
TGS
SATURDAY
5
6
12
13
19
20
26
27
CGTA Hospitality Bureau hotel booking deadline
Deadline to submit food prep forms
AGS
Deadline to book Buyers’ Guide print ad space
Last day to update online Buyers’ Guide
7
8
10
9
Reminder!
Update your Product Locator profiles today.
TGS
11
Deadline to submit
print ad material for
placement in the
Toronto Gift Show
Booth Location Map
AGS
Deadline to submit Buyers’ Guide print ad material
MGS
Deadline to book Buyers’ Guide print ad space
Last day to update online Buyers’ Guide
14
15
16
TGS
17
18
Deadline to sign-up for free display space at the show
Submission deadline for show
welcome bag product samples
MGS
AGS
WWW.CGTA.ORG
21
22
23
28
29
TGS
30
Online
exhibitor badge
registration
closes
800-611-6100
TGS
Deadline to submit Buyers’ Guide print ad material
Last day to submit Super
Tuesday special offers for
posting to the CGTA website
24
25
31
2/16
CGTA CONNECTS
JUNE 2013
CGTA NEWS
CALENDAR
SHOW INFO
DOWNLOAD THIS CALENDAR
as a single-page PDF
August 2013
SUNDAY
INDUSTRY NEWS
Toronto Gift Show
Alberta Gift Show
Retail News
Special Events
Click to view more information
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
1
Deadline to submit “Tuesday Madness”
special offers for posting to the
CGTA website
5
6
7
Click to send an e-mail
AGS
8
Online exhibitor badge registration closes
SE
12
13
14
TORONTO GIFT SHOW – AUGUST 11 to 14
9 a.m. to 6 p.m.
9 a.m. to 7 p.m.
18
19
9 a.m. to 7 p.m.
Deadline to register to attend:
The Power of Persuasion
9 a.m. to 6 p.m.
9 a.m. to 6 p.m.
Hall C wine reception
at 3 p.m.
SUPER TUESDAY!
25
26
21
AGS
Deadline to submit health & safety, insurance
and onsite contact forms
10 a.m. to 6 p.m.
27
28
10 a.m. to 3 p.m.
The Power of Persuasion:
free member seminar
TGS
Special pre-show theatre
event: “Anything Goes!”
RN
17
Deadline to submit
product and copy for
editorial consideration
in the Sept./Oct. issue of
Retail News magazine
RN
22
23
24
29
30
31
Deadline to book print ad space
in the Sept./Oct. issue of
Retail News magazine
RN
Deadline to submit print ad material for
placement in the Sept./Oct. issue of Retail
News magazine
TUESDAY MADNESS!
Breakfast seminar
at 9 a.m.
WWW.CGTA.ORG
10 a.m. to 6 p.m.
9
10
16
9 a.m. to 3 p.m.
MONTREAL GIFT SHOW – AUGUST 25 to 28
10 a.m. to 6 p.m.
SE
9 a.m. to 3 p.m.
20
3
MGS
15
Online exhibitor badge registration closes
ALBERTA GIFT SHOW – AUGUST 18 to 21
9 a.m. to 6 p.m.
SATURDAY
2
MGS
Deadline to submit health & safety,
insurance and onsite contact forms
11
Montreal Gift Show
FRIDAY
MGS
4
RESEARCH
800-611-6100
3/16
CGTA CONNECTS
JUNE 2013
CGTA NEWS
New Canada Not-For-Profit Corporations
Act Proclaimed In Force
October 2013 Canton Fair
Grant Eligibility for Qualifying Companies
Federally registered, not-for-profit corporations like the CGTA were
previously regulated under the Canada Corporations Act, Part
II (CCA). A new, Canada Not-For Profit Corporations Act S.C.
2009, c23 (CNCA) was proclaimed in force by the Government
of Canada on October 17, 2011. All existing federal NFPs wishing
to continue operating are required to file for a "continuance"
under the new CNCA or face dissolution. Until a not-for-profit
corporation has been granted a continuance, the CCA regulations
will still apply to that entity. The deadline to seek a continuance
from Industry Canada is October 17, 2014.
Requirement: Exhibitors must showcase
“Made in Canada” product
Your Board of Directors and CGTA staff have been working on the
various changes necessary to seek a continuance for the association.
These changes include a revision of the association by-laws to
meet the expanded requirements under the CNCA. The official
representative of each Gold member company in good standing
is invited to attend a Special General Meeting of Members at
7:30p.m., Tuesday August 13, 2013, at the Toronto Congress
Centre, to vote on the amended by-laws. This will clear the way
for the formal filing of our continuance documents with Industry
Canada in ample time to ensure there is no disruption of services
to members.
To view the new CNCA-compliant by-law information,
click here.
Last Call to Register for Western Golf
Date: June 25
Players ready your swing and venture out to the CGTA’s Western
golf tournament to enjoy some good-natured competition
with your friends and colleagues. The event will be held at the
Fraserview Golf Club in Vancouver, B.C.
Organizer: China Foreign Trade Centre
Location: Pazhou Complex, Guangzhou, China
Gross exhibition space: 1,160,000 square metres
Estimated buyer attendance per show: 189,000
Canadian businesses interested in exhibiting at the China Import
and Export Fair (Canton Fair) this coming October may qualify
for a grant covering up to 50% of their expenses.
LEARN MORE
Contact:
Jaclyn Zhang, Director
Futurevic Global Sourcing Inc.
Telephone: 647-206-6618
Website: www.futurevicsourcing.com
New Market Monitor Coming in July
Early next month, the CGTA will be publishing its next online
edition of Market Monitor. It will cover top member-requested
subjects such as sales and marketing, new product development,
market and distribution trends and more.
Watch your inbox for this informative e-publication!
To read the current edition of Market Monitor, click here.
REGISTER NOW
Click here to download
a participation form.
WWW.CGTA.ORG
800-611-6100
Margo Warren
Special Events Manager
4/16
CGTA CONNECTS
JUNE 2013
CGTA NEWS
CGTA Gives Support to Sheridan and George Brown Awards Programs
Many talented young people aspire to develop careers within the gift industry and the CGTA is pleased to support and encourage them.
For years now, the association has sponsored awards that have been conferred to promising students in the Sheridan College Visual
Merchandising Arts and George Brown Culinary Management programs.
Congratulations to the 2013 award winners!
George Brown
Student Success and Industry Recognition
Awards – Held on April 8th
During this beautiful evening, over 80 awards were bestowed
courtesy of corporate sponsors such as the CGTA. The evening also
featured a keynote address from celebrity chef, Michael Bonacini,
Partner of Oliver & Bonacini Restaurants.
Angela Dorau is the winner of the CGTA Culinary Award of
Excellence in acknowledgement of her outstanding academic
achievements. Presenting the award is CGTA Special Events
Manager, Margo Warren.
Sheridan College
Theme: Brand X4 Spectacle – Unveiling
was April 9th
Smiling proudly is the full scholarship winner (right) –
Eleanor Stieva – sharing this special moment with program
coordinator, Louise Franklin. A partial scholarship went to
Jessica Utomo (not shown).
Three students out of a class of 50 also won top placements for their
“Branded Trade Show Design and Scale Model” displays.
1st
Nicole Winteremute
2 nd
Aubrey Srnec
3 rd
Melissa Boily
(presented by Retail News
Editor-in-Chief, Erica Kirkland)
Pictured here is one of the winning scale models.
WWW.CGTA.ORG
800-611-6100
5/16
CGTA CONNECTS
JUNE 2013
CGTA NEWS
Ad Space Now Being Booked for Toronto Gift Show Booth Location Map
September/October Retail News This foldable and portable easy-to-read floor map features ad positions that can
Retail News is the giftware industry’s only trade
magazine, but it’s also a professionally-designed
and award-winning CGTA publication. The
complimentary print and digital editions are read
by over 18,000 retail buyers and industry affiliates.
• Keep your products on buyers’ lists as retailers
firm up their gift show orders.
• The industry’s most successful retailers
consistently read Retail News.
• Advertisers reach retailers for just pennies per
store. Print ads also appear in the digital
edition of the magazine (with website links)
at no additional cost.
point to your location at the show. Book your ad today.
Book Buyers’ Guide Ad Space Today!
Advertising in all three gift show buyers’ guides can help you get onto more
retailer buying lists. Booking deadlines are fast approaching!
• The Toronto, Alberta and Montreal buyers’ guides are distributed to
retailers at all the gift shows. Advertising space is available to exhibitors
in each guide.
• Because they are one of the first things buyers pick up when they arrive at
the shows, buyers’ guides are a highly visible medium for creating awareness
for your company, products and booth location. Retailers also use the
buyers’ guides as reference resources between shows.
FALL 2013 RETAIL NEWS & GIFT SHOW ADVERTISING DEADLINES
BUYERS’ GUIDES
TORONTO
ALBERTA
MONTREAL
Focus:
Gift show information and member listings
Ads start as
low as:
$926.50 (net)
for a
¼ page
Deadline to book ad
space:
JUNE 25
JULY 5
Deadline to submit
advertising material:
JULY 2
JULY 12
TORONTO
BOOTH LOCATION MAP
RETAIL NEWS MAGAZINE
SEPTEMBER/OCTOBER 2013
Portable large-size map
distributed onsite at the
Toronto Gift Show
Editorial theme: planning and purchasing
for winter
$395 (net)
$547 (net) for 1/6th of a page
JULY 12
JULY 4
AUGUST 22
JULY 19
JULY 11
AUGUST 29
$395 (net) for a ¼ page
CONNECT
FOR ASSISTANCE WITH ADVERTISING PLANS OR BOOKING AD SPACE, CONTACT:
Retail News & Toronto Gift Show
Alberta and Montreal Gift Shows
Marisa Florio
Publications Account Specialist
Alison Salman
Marketing Co-ordinator – Regional Shows
Click here to download Retail News media
kits which detail advertising information
and file specifications.
WWW.CGTA.ORG
800-611-6100
Click here for instructions on submitting
Retail News editorial or contact:
Erica Kirkland
Submit product and copy for editorial
consideration by: August 17
6/16
CGTA CONNECTS
JUNE 2013
SHOW INFO
Save time and money by scanning the following pages for dates,
deadlines and resources that may be important to you.
Good luck at the shows!
Upcoming Show Dates & Hours Be Safe at the Shows
TORONTO GIFT SHOW
SUNDAY, AUGUST 11
9 A.M. TO 6 P.M.
MONDAY, AUGUST 12
9 A.M. TO 7 P.M.
TUESDAY, AUGUST 13
9 A.M. TO 7 P.M.
WEDNESDAY, AUGUST 14
9 A.M. TO 3 P.M.
ALBERTA GIFT SHOW
SUNDAY, AUGUST 18
9 A.M. TO 6 P.M.
MONDAY, AUGUST 19
9 A.M. TO 6 P.M.
TUESDAY, AUGUST 20
9 A.M. TO 6 P.M.
9 A.M. TO 3 P.M.
MONTREAL GIFT SHOW
NEW HOURS!
SUNDAY, AUGUST 25
10 A.M. TO 6 P.M.
MONDAY, AUGUST 26
10 A.M. TO 6 P.M.
TUESDAY, AUGUST 27
10 A.M. TO 6 P.M.
10 A.M. TO 3 P.M.
BE INFORMED
Please carefully read and comply with the
Occupational Health & Safety Act relevant to
your province.
The safety of exhibitors and attendees at the CGTA Gift Shows is a top priority. The
Occupational Health & Safety Acts in Ontario, Alberta and Quebec insist on reasonable
precautions being taken to protect the health and safety of all persons involved in show
production. As an exhibitor, it is your duty to understand your obligations on behalf of
yourself, your employees and your hired workers at the shows.
REMEMBER!
• Please don’t pile boxes behind booths.
• Make sure all your lighting is tightly secured. Electrical energy is capable
of causing severe personal injury, death or fire. For this reason, electrical
equipment must be installed in accordance with the Electrical Safety Code
for your province. For more information specific to each show, click
Toronto, Alberta or Montreal.
AsAs
AnAn
Exhibitor,
Your
Obligations
Include:
Exhibitor,
Your
Obligations
Include:
ONE
TWO
Making sure all
persons on a show
floor are wearing safety
shoes during move-in
and move-out. Open
shoes will not be
permitted under any
circumstances.
Providing additional
protective equipment
such as hard hats
and safety goggles,
so they are on-hand
and available for staff
use in the event of
overhead activity or
construction near
your booth location.
THREE
Ensuring that your
staff are informed
of these rules and
are fully protected
against injury.
Click on the icons below to access this
information by show.
TORONTO
WWW.CGTA.ORG
ALBERTA
800-611-6100
MONTREAL
7/16
CGTA CONNECTS
JUNE 2013
SHOW INFO
Shipping & Business Services
Complimentary Shipping
Exhibitors will enjoy complimentary domestic shipping services at the Fall 2013 Toronto,
Alberta and Montreal Gift Shows, courtesy of Canpar and Loomis.
PACKAGE DROP OFF LOCATIONS &
HOURS OF OPERATION
TORONTO
TORONTOGIFT
GIFTSHOW
SHOW
CANPAR AND LOOMIS
International Centre
Hall 1 - CGTA
Member
Resource Centre
August 12
Noon to 5 p.m.
August 13
Noon to 5 p.m.
August 14
10:30 a.m. to 3 p.m.
Congress Centre South
Hall 9 - Main West
entrance
(outside show office)
Congress Centre North
Hall 12 - Southeast corner
ALBERTA
ALBERTAGIFT
GIFTSHOW
SHOW
CONNECT
CANPAR AND LOOMIS
Room E1 - Next to
the CGTA Business
Centre office
August 19
Noon to 4 p.m.
August 20
Noon to 4 p.m.
August 21
10 a.m. to 2 p.m.
For more information, contact:
Angela Voelkner
Member Services Associate
MONTREAL
MONTREALGIFT
GIFTSHOW
SHOW
CANPAR AND LOOMIS
Level 4 - Next to
the CGTA Business
Centre office
August 26
Noon to 5 p.m.
August 27
Noon to 5 p.m.
August 28
10 a.m. to 2 p.m.
CGTA BUSINESS CENTRE
For a nominal fee, photocopying and fax services are available.
International Centre - Hall 3 - Retail News / Info Booth #3360
TORONTO
TORONTO
ALBERTA
ALBERTA
MONTREAL
MONTREAL
WWW.CGTA.ORG
Toronto Congress Centre South - Hall 8 – Member Resource
Centre, Booth #8375
Outside Hall E, Room E2
Level 4
800-611-6100
8/16
CGTA CONNECTS
JUNE 2013
SHOW INFO
For Show Planning, Log into the Exhibitor
Toolkits Today!
The exhibitor toolkits for the Toronto, Alberta and Montreal CGTA
Gift Shows are comprehensive web resources. They will help you
get information, update details, download forms and research
marketing opportunities.
Many suppliers offer discounted rates for orders placed before
deadline dates! Submit your orders early and save money.
RESOURCE
Buyers’ Guide
DETAILS
TORONTO
TORONTO
are also available in
your renewal package.
Persons arriving onsite
without an exhibitor
badge will be
required to show a
personalized business
card and photo ID
Exhibitor kit
Access a complete
list of forms and
documents
Hotel booking
Book your hotels for
the Fall 2013 CGTA
Gift Shows
Marketing
opportunities
Find free and
paid opportunities
to promote your
company and booth
Show rules and
regulations
To help you set up
for a successful show,
rules and regulations
are in place to ensure
safety and fairness
to all exhibitors
WWW.CGTA.ORG
TORONTO
TORONTO
ALBERTA
ALBERTA
MONTREAL
MONTREAL
ALBERTA
ALBERTA
MONTREAL
MONTREAL
CLOSES
JULY 7
CLOSES
JULY 14
Update your
information online
(username and password
required). Instructions
Exhibitor badge
registration
EXHIBITOR TOOLKIT HOME
800-611-6100
(closed)
Enhancements
available!
Enhancements
available!
CLOSES
JULY 30
CLOSES
AUGUST 8
CLOSES
AUGUST 15
DEADLINE:
JULY 5
DEADLINE:
JULY 12
DEADLINE:
JULY 19
Toolkits
continue
on page 10…
9/16
CGTA CONNECTS
JUNE 2013
SHOW INFO
DOCUMENT
DETAILS
Deadline checklist
Stay organized as you
plan for your shows
Floor tape
information
IMPORTANT! If
incorrect flooring tape
is used or removed after
a show, the exhibiting
company will be charged
directly for floor cleaning.
Double-sided cloth
tape is recommended.
Health & safety
acknowledgement
This form is
mandatory because
safety is a top priority.
Insurance form
This form is mandatory.
Move-in/out
information
Reference move-in/out
dates and hours as well as
shipment details
Onsite contact form
Let us know how we
can reach you onsite at
the shows in case of an
emergency
Retailer invitations
Exhibitors, invite
your buyers to see you
at the show using these
handy tools
Seminar registration
Attend informative
member seminars
free-of-charge. But,
you must pre-register.
TORONTO
TORONTO
ALBERTA
ALBERTA
MONTREAL
MONTREAL
DEADLINE:
PAST DUE
DEADLINE:
AUGUST 2
DEADLINE:
AUGUST 9
DEADLINE:
PAST DUE
DEADLINE:
AUGUST 2
DEADLINE:
AUGUST 9
(not required)
DEADLINE:
AUGUST 2
DEADLINE:
AUGUST 9
(not applicable)
(not applicable)
Speaker: Gary Ford
Sales Specialist
REGISTER BEFORE:
AUGUST 2
CONNECT
TORONTO
TORONTOGIFT
GIFT SHOW
SHOW
INTERNATIONAL CENTRE
Michelle Ricci
Show Coordinator
CONGRESS CENTRE
Rita Grossi
Show Coordinator
CGTA HOSPITALITY BUREAU
WWW.CGTA.ORG
800-611-6100
ALBERTA
ALBERTAGIFT
GIFT SHOW
SHOW
Angela Clarino
Show Coordinator
MONTREAL
MONTREAL GIFT
GIFT SHOW
SHOW
Janie Gagnon
Show Coordinator
Toll-free: 855-460-0296
Fax: 705-735-1534
10/16
CGTA CONNECTS
JUNE 2013
SHOW INFO
UPDATE YOUR FREE PRODUCT LOCATOR PROFILE
Last year retailers performed over
256,000 searches using the CGTA
Product Locator. Search rates tend
to peak closer to the shows, so now
is the perfect time to update your
information for all three shows –
Toronto, Alberta and Montreal.
To begin, click here.
For assistance, e-mail:
Dora Hluszkiw
Operations Coordinator
DID YOU KNOW?
Produ
WE'VE MADE IMPROVEMENTS TO THE
PRODUCT LOCATOR
ocator
ctL
We recently performed an extensive upgrade to the Product Locator
system that has improved service for both retailers and CGTA
members. To learn more, click here.
Toronto Gift Show Best Booth Awards
At the upcoming Fall 2013 Toronto Gift Show, a panel of industry
peers will evaluate exhibitor booths in all categories. The winners
will be notified at the show and will also enjoy special coverage in
Retail News magazine, on the Toronto Gift Show website and in
the association’s member newsletter, CGTA Connects.
Action List
The Toronto Gift Show is almost here! Below is a special mention
of some upcoming dates and deadlines you may not want to miss.
ONE
TWO
Submit Food Prep Forms
SUBMISSION DEADLINE: JULY 5
Include Product Samples in
Show Welcome Bags
SUBMISSION DEADLINE: JULY 17
Sign-Up for Free
THREE Display Space
BOOKING DEADLINE: JULY 19
FOUR
Come With Us to See
‘Anything Goes’!
Saturday, August 10
Cost: $105 Per Person
(INCLUDING TRANSPORTATION)
For more details on each item, click here.
HOW TO ENTER
Just by being an exhibitor, you are automatically entered!
No applications and no paperwork required. All you have to do is
apply your imagination and work hard to ensure your booth is
great-looking and inviting to retailers. Good luck!
WWW.CGTA.ORG
800-611-6100
11/16
CGTA CONNECTS
JUNE 2013
SHOW INFO
What Can Exhibitors and Buyers Expect
at the Alberta Gift Show?
FREE WI-FI
FREE PARKING
during move-in and show days
for all exhibitors and buyers
P
+
What’s New at the Montreal Gift Show?
NEW Show Hours!
To reflect the realities of commuting to downtown Montreal,
the Montreal Gift Show will now open at 10 a.m.
Sunday to Tuesday: 10 a.m. to 6 p.m.
Wednesday: 10 a.m. to 3 p.m.
“Buyer Bucks” Returns!
Back by popular demand, the “Buyer Bucks” program will once
again offer retailers an opportunity to win $1,000 to spend with
exhibitors at the Montreal Gift Show.
Hall A Closure
Take Part!
Effective this August, we will be permanently closing Hall A and
consolidating the floor plan in the other halls. Made in Canada
has moved to Hall H, where we plan to relocate TRIPS West in
February 2014.
Breakfast Seminars
NEW! Retailers can take advantage of one of two kick-off
breakfasts on Sunday at 9:00 a.m., before the show opens!
Share in the Fun!
Super Tuesday
If you are exhibiting at the show and have a special you would like
to offer on Tuesday, August 20th, please e-mail Alison Salman at
[email protected] before July 17th, to be included in the Buyers’
Guide and promoted on the show’s website.
New Exhibitors Welcome!
Thinking of exhibiting in Alberta? Call Brenda Harrison,
Show Manager at 800-611-6100 ext. 1049 and join these
new and returning exhibitors:
Artizan
Bradford Exchange
C. J. Marketing
Designer Greetings
Fruits & Passion
Gunther Mele
... just to name a few!
WWW.CGTA.ORG
800-611-6100
Mint Silver Collection
The Tate Group
Torre & Tagus Designs
Upper Canada Soap
Victorinox Swiss Army
Meet Dany Vachon, one of the original “Dragons” from “Dans l’oeil
du Dragon” (Dragon’s Den, Quebec) who will present “From Zero to
Heroes”. Learn from Mr. Vachon’s views on ownership, leadership,
motivation and vision. (Seminar presented in French)
A keynote speaker from “MakePR” will help both exhibitors and
retailers adopt effective techniques to help boost their visibility and
increase their sales. (Presented in English)
New Product Gallery
Exhibitors are invited to submit photos of their new products for
display in an online photo gallery. Help us promote your new
products on the show’s website. The sooner you send in your
photos, the more FREE exposure you will receive! For more
details, contact Alison Salman at [email protected].
Tuesday Madness!
Offer a show special on Tuesday, August 27th and drive buyers to
your booth. Please e-mail your special to Alison Salman
at [email protected] before August 1st and we will help you
promote it on the show’s website and in the Buyers’ Guide.
Thinking of Exhibiting?
Call Show Manager, Melanie DeCoteau at 800-611-6100
ext. 1051 to join these industry leaders: C.J. Marketing,
Giftcraft, Splash International, Nostalgia, V & L, Pottery Lane,
Myles... and many more!
12/16
CGTA CONNECTS
JUNE 2013
SHOW INFO
INDUSTRY NEWS
INDUSTRY NEWS
WATCH LIST
Convention Expo Travel & Global Housing
Management Misleading Exhibitors
Convention Expo Travel and Global Housing Management
have contacted CGTA Gift Show exhibitors and attendees
implying that they officially represent these events.
The CGTA never collaborates with these organizations.
If you choose to do business with these companies, please
exercise careful due diligence.
Only the CGTA Hospitality Bureau is the official travel and
hospitality point of contact for the Toronto, Alberta and
Montreal Gift Shows. If you have questions, contact us toll-free
at 855-460-0296.
Industry Urges Diligence in Light of
Bangladesh Disaster
The Retail Council of Canada (RCC) is updating its industry
guidelines following the collapse of a Bangladeshi garment factory
that killed over 600 people. In a statement, the RCC said it would
revise the educational materials and resources available to its
members. It will also join a North American industry coalition of
retail associations, and is working with the International Labour
Organization and the Bangladeshi government, to come up with
safety standards for the Bangladesh garment industry.
The RCC represents 45,000 Canadian retailers, including
department, grocery and independent merchants. To read more,
click here.
U.S. Injunction Issued Against FairGuide
Source: CTV News
The U.S. Federal Trade Commission has issued an injunction
against FairGuide (Construct Data Publishers) with the
assistance of the Canadian Anti-Fraud Centre. In the past,
FairGuide has been known to send members an Expo-Guide
exhibitor directory form which refers to the CGTA Gift
Shows. If you receive a communication inviting you to sign
and return a form for entry into an online directory, please
DO NOT complete any forms without reading the small
print thoroughly.
Umbra Committed to Overseas Inspections
What To Do If You Have Been Misled
If you have been misled into signing a FairGuide online
directory form, believing you were participating in a free CGTA
program, you have recourse. Click here for more information
and to download a “cease and desist” letter that you can
customize and issue to FairGuide on behalf of your organization.
Expo-Guide, fairguide.com and Construct Data Publishers
are in no way associated with any of the CGTA Gift Shows
or with the Canadian Gift and Tableware Association.
If you have questions, contact us at 800-611-6100.
In an article in the Toronto Star business section, Umbra president
and CGTA member, Les Mandelbaum, said he visits his company’s
overseas factories in China personally. He estimates he has
travelled abroad more than 75 times. He inspects the factory
Umbra operates in Shenzhen and other facilities where Umbra
products are made under the Umbra brand, or as private labels
for retailers including Lowe’s, Walmart, Target, Home Outfitters,
Winners and Bed Bath & Beyond.
To read more, click here.
Source: thestar.com
JewelPop and Marina Textiles Make the
PROFIT 500 List
“Spectacular” is the word PROFITguide.com is using to describe
the performance of businesses it has included in its 25th annual
ranking of Canada’s Fastest-Growing Companies (the Profit 500).
Two CGTA members have made the list this year: Marina Textiles
Inc. and JewelPop Inc., whose products are distributed in Canada
by Lotus Jewellery.
WWW.CGTA.ORG
800-611-6100
13/16
CGTA CONNECTS
JUNE 2013
RESEARCH
RESEARCH
Outmaneuvering Product Copycats
The reality is this: if you develop a new product or service, at some point a competitor
may try to “knock-it-off” and sell it at a cheaper price. “You have to expect that you
will have competitors, and that as soon as you demonstrate success in the market,
others will enter,” says Stephen Daze, entrepreneur in residence at University of
Ottawa’s Telfer School of Management.
“So the key is to out-execute them, providing better, stronger, cheaper and faster
solutions.”
Tools in Your Arsenal
It may not be easy, but there are ways to guard against idea appropriation. One
option is consulting a lawyer to discuss trademarking, copyrighting or patenting
your idea. Granted, however, that not every business can afford to do this. But,
every business – big or small – can do the following:
ONE
Innovate:
Rethink your model:
Don’t rest on your laurels. Keep
evolving and never stop exploring
how you can continue to provide
a better product at a lower price.
Communicate your value
proposition to customers:
How does your product differ from
the competition?
What does your brand offer that
only you can deliver?
In 1999, CGTA member, Foxy Originals
Inc., began manufacturing jewellery pieces
that were seen adorning celebrities such
as Paris Hilton and Sienna Miller. Soon
cheaper “knockoffs” were spotted at trade
shows and in catalogues.
Foxy Originals has worked hard to “outfox”
their competition through innovation.
To read more about their experience,
click here.
Source: Toronto Star
TWO
Work on improving what you
have and stay a step ahead of your
competition.
THREE
Close to Home
CGTA Member, Foxy
Originals, Fighting Overseas
Knockoffs of its Jewellery
FOUR
Outperform the competition:
Decide where your niche is going to
be and then deliver excellence.
• Come up with a cheaper way of doing
what you do;
• Create a variety of product lines
and services that offer consumers
different choices and price points, or;
• Focus on a specific segment of the
market. Luxury buyers, for example,
may appreciate pricier high-end
products that promise beauty, quality
and craftsmanship.
Adapted from the Toronto Star Business Club, Canadian Small Businesses Can Combat Copycats:
Innovation, Marketing, Trademarks and Patents, March 20, 2013
WWW.CGTA.ORG
800-611-6100
14/16
CGTA CONNECTS
JUNE 2013
RESEARCH
Popularity of Small Business Mobile
Apps Growing
Stop Retailers from Walking Past
Your Booth
The growth of mobile apps has exploded. Today, there are well
over 1 million applications available for download for every
imaginable need. And it’s no surprise, according to a study
sponsored by the Small Business & Entrepreneurship Council
(SBE). Thirty-eight percent of American business owners said
they could not survive without mobile apps because of the benefits
in time management, productivity, sales development and cost
reductions.
Trade shows are large-scale selling venues that attract large numbers
of qualified buyers. But, even in a sea of booths, every exhibitor has
a unique presence that can shine in its own distinct way.
Here are some tips for attracting retailers to your exhibit. To stand
out from the crowd, personalize your display and make it your own.
Source: Small Business & Entrepreneurship Council (SBE)
Apps for the Giftware Industry
For product presentations and fast order entry, there are numerous
apps available. While the CGTA can’t endorse these mobile tools,
some CGTA members have begun using these applications in their
offices and on trade show floors.
Could some of these applications be useful to your business?
We invite you to decide for yourself.
www.handshake-app.com
Purpose: To write and receive orders on the iPad, iPhone and web.
Details: Offers a free trial and suggests that you may never write
another order by hand again.
www.nuorder.com
Purpose: Online order entry and contact management.
Details: Promises an easy-to-use interface and features that will
make buying simple for your retail customers. The website offers
an opportunity to sign-up for a demo.
Focus: The fashion industry
www.stitchlabs.com
Purpose: Online inventory management
Details: With Stitch, users can manage inventory and orders across
multiple channels through one simple dashboard. Whether you sell
online, offline, or both, Stitch is a central place to process inventory,
orders, invoices, contacts, expenses, and more. Stitch generates
reports based on your sales data to help you make better decisions
and grow your business.
Try Bold Colour
Exciting colours married in imaginative, striking combinations
do attract the eye. Have you considered adding bright elements
to your booth structure? Are some of your products wrapped
in colourful packaging, easily lending themselves to dramatic
clustered displays?
Use Motion
Movement can come from a demonstration, a presentation, a video
or even from your exhibit yourself. Make buyers curious to see
what’s happening.
Employ Unique Architecture
Much like an unusual piece of art on a living room coffee table
might stimulate conversation, an intriguing design element (ideally
something that also reinforces your brand) could draw curious
buyers into your space. To read more, click here.
Adapted from skylinetradeshowtips.com
Want to Browse for Other Apps?
To explore some of the most popular general apps, click here to
visit the iTunes Preview web page.
WWW.CGTA.ORG
800-611-6100
15/16
CGTA CONNECTS
JUNE 2013
RESEARCH
Forrester Report: U.S. e-tailers
Diverting Web Revenues from
Canadian Companies
Canada Post Helping Our Nation Compete in Global
Online Marketplace
Forrester Research recently released a report,
partly funded by Canada Post and Shop.ca, based
on surveys of 1,103 Canadian online shoppers.
The conclusion: Canadian retail sales are eroding
because many domestic retailers and suppliers have
delayed launching robust e-commerce websites.
KEY ASSERTIONS:
To support domestic online retailing, Canada Post has launched the 2013
E-Commerce Innovation Awards. Canadian retailers that sell and ship to
Canadian customers through the online channel are invited to compete to share
$1 million worth of total prizes. Winners will receive lucrative shipping contracts
worth up to $100,000, customized direct mail marketing packages — which
include data and targeting solutions — as well as valuable marketing prizes.
To learn more, click here.
Source: Canada Post
• Canadian shoppers are growing increasingly
comfortable with cross-border buying.
• 25% of Canadian online spending goes
through international websites.
• Almost three-quarters (72%) of survey
respondents who shop U.S. e-commerce
websites said it was because they could not
find what they wanted from a Canadian
e-tailer. Six in 10 (59%) stated cheaper U.S.
prices contributed to their decision.
Value-added opportunity: Suppliers can
build stronger relationships with retail
customers by finding ways to support their
e-commerce strategies.
Source: Canadian Grocer
Double Whammy:
Increased Cross-Border Visits Also Impacting Canadian
Retail Sales
When the Federal Government presented its budget last year, it announced that
cross-border shoppers would be able to bring more goods back into Canada
tax-free. Although felt most strongly in areas closest to the border, some Canadian
retailers and suppliers have lost customers; those believing they can purchase
cheaper goods in the United States.
Canadians make more than 30 million overnight trips outside the country
every year. Source: National Post reporting on Canada’s 2012 federal budget, March 2012
CGTA CONNECTS
Canadian Gift and
Tableware Association
42 Voyager Court South
Toronto, Ontario, Canada, M9W 5M7
Toll-free: 800-611-6100
Telephone: 416-679-0170
Fax: 416-679-0175
www.cgta.org
Publisher
Editor
Tom Foran
[email protected]
Barb Prazmowski
[email protected]
DISCLAIMER: The CGTA publishes information for the general benefit of members. This includes, but is not limited to, information
containing legal, accounting, tax and marketing components. This information is general and is from sources believed to be accurate. Members
and readers are cautioned to seek professional advice with respect to their own particular business situation. The CGTA specifically disclaims any
liability as a result of anyone relying on published information.
WWW.CGTA.ORG
800-611-6100
16/16

show opener!

Transcription

Similar documents

share. don`t keep us a secret anymore. Let your friends and family in

Five Love Languages Summary

return exchange - Vermont Teddy Bear Company

TUNE TOWN REWARDS PROGRAM - North Valley Orthodontics

mr kold kuts.indd - U Save Coupon Book

Raffles Fun Stuff Food Entrance Fee Family Event Trucks in

2014 back 2014 backwa last ticket wi 2014 backward last ticket wins

team building at rinx

Consultant`s Home Party Guide