YOUR CROWNING GLORY

February 2013 | beautystorebusiness.com
$7.50 Volume 19 No. 2
Retailers Talk About
Hurricane Sandy
More Than
50
Makeup Products
Inside!
LeChat’s
Newton Luu
An Entrepreneur’s Journey
YOUR CROWNING GLORY
Shampoos and conditioners are no longer single-task formulations.
Check out what’s new in haircare formulations.
by Leah Genuario
Organic Shampoo
CrazySmooth Conditioner
Daily Cleansing Cream
Soma Blonde/Silver Hair Shampoo
tones after use of a lightener and
preserves cool blondes, cool reds,
red-violets and brassy browns.
Organic, sulfate-free and created
at a 4.5 to 5.5 pH level, it promises
to transform blonde and gray hair
into a vibrant, bold look without a
brassy finish.
somaorganics.com
ColorProof Evolved Color Care
CrazySmooth Conditioner nourishes,
tames, smoothes, softens and
defrizzes. Made with argan and
Abyssinian oils plus a proprietary
ingredient called Keravis, the
conditioner detangles and keeps
hair glossy.
SRPs: $7.95 to $59.95
colorproof.com, 949.706.8300
Daily Cleansing Cream from Hair Rules
offers natural cleansers, nourishers and
shine enhancers to deeply hydrate the hair.
It targets dry, coarse, overprocessed or
heat-styled hair. It’s scented with spring
buds, jasmine and rose petals; and contains Panthenol, honey, lemongrass, hops
extract and crambe abyssinica seed oil.
SRPs: $7.50 to $42
hairrules.com
Clarifying Shampoo
Daily Shampoo
Ultra Rich Conditioner
Soma Clarifying Shampoo is a deep
cleanser designed to remove styling
product buildup and trace minerals without
diminishing hair color. Paraben-free,
formaldehyde-free and 100% vegan,
this natural-pH formula is especially
great for swimmers to remove chlorine
stains and buildup.
somaorganics.com
Featuring a fresh, minty-grapefruit
fragrance to awaken and stimulate
the senses, Woody’s Daily Shampoo is
enriched with a special blend of ProVit
B5, aloe, ginger and vitamin E to soothe
and protect. Proteins and amino acids
help build body and strength.
SRP: $10.46
woodysgrooming.com, 323.621.9585
Hair Rules Quench Ultra Rich Conditioner
promotes suppleness, manageability and
shine. Natural conditioners, hydrators and
emollients prevent breakage and enhance
curl. It’s ideal for all hair textures, and
includes shea butter, coconut oil, honey
and Hawaiian ginger root extract.
SRPs: $7.50 to $42
hairrules.com
Leave-In Conditioner
Stimulating Conditioner
Deep Repair Masque
Soma Leave-In Conditioner is an
organic conditioner that aids in
undoing damage caused by coloring,
styling tools and UV rays. Made
with organic keratin protein, it’s
also an alcohol-free detangler.
somaorganics.com
Woody’s Daily Conditioner nourishes
and protects without weighing hair
down. Extracts of green tea, ginger
and sunflower revitalize the hair and
scalp. A cooling tingle is created from
peppermint and menthol.
SRP: $11.50
woodysgrooming.com, 323.621.9585
HI.PRO.PAC Moroccan Mend Argan
Oil Deep Repair Masque from DeMert
Brands effectively treats dry, damaged
and overworked hair. It replenishes
moisture, and vitamin E helps hair damaged
by heat, perms or excessive styling.
SRPs: $2 to $10
demertbrands.com, 813.903.0434
CrazySmooth Shampoo
Hair and Shampoo Body Bar
Designed for color-treated hair,
ColorProof Evolved ColorCare
CrazySmooth Shampoo is a defrizzing
shampoo. Formulated with argan
and Abyssinian oils, seaweed and
shea butter, it leaves hair shiny,
soft and smooth.
Suggested retail prices: $7.95 to
$59.95
colorproof.com, 949.706.8300
Woody’s Hair and Shampoo Body Bar
is an all-purpose bar crafted with
hemp seed oil, shea butter and tea
tree to nourish and soothe the skin
while cleansing the hair. The rich,
creamy lather cleanses the body
from head to toe.
SRP: $12.96
woodysgrooming.com, 323.621.9585
Keratin Maintenance
Replenish Masque
18 February 2013 | beautystorebusiness.com
HI.PRO.PAC Keratin Maintenance Replenish
Masque from DeMert Brands conditions
and hydrates hair while infusing keratin
proteins. Created for all hair types and
suitable for colored and chemically-treated
hair, it strengthens hair and leaves it
frizz-free and smooth.
SRPs: $2 to $10
demertbrands.com, 813.903.0434
Smoothing Shampoo
Color True Shampoo
Lightly scented with natural orange peel and lavender
essential oils, Zerran Smoothing Shampoo is specially
formulated to maintain hair at healthy, frizz-free
moisture levels. Formulated with natural extracts
of licorice, chamomile, ginkgo, yarrow, althea,
orange and fennel, the shampoo helps condition
and soothe scalp and hair. Safe for use on
colored and chemically-treated hair, the product is
sulfate-free, paraben-free and uses 100% vegan
soy, corn and oat proteins.
SRPs: $12 to $48
zerran.com
An award-winning color-preserving
shampoo, the eco-friendly Color True
Shampoo by Sanzi Hair Care extends
the life of hair color by using modern
surfactant technology for a high lather
in a sulfate-free formula. It contains an
all-natural, antiaging, multi-fruit complex
for cellular renewal and doubles as a
carcinogen-free body wash. It’s 100%
vegan, natural and organic.
SRPs: $14 to $32
sanzihair.com, 877.598.3993
Moisture Masque
Color True Conditioner
Formulated for use in combination with Zerran
Smoothing Shampoo, the Zerran Smoothing
Moisture Masque leverages natural proteins
to moisturize and smooth dry hair. Natural
humectants add extra moisture while natural
herbal extracts condition. Paraben- and
sulfate-free, the masque is also safe for
use on colored and chemically-treated hair.
SRPs: $14 to $120
zerran.com
Color True Conditioner from Sanzi
Hair Care uses 100% organic aloe
barbadensis leaf juice to heal and
moisturize the hair and body. It can
be left in the hair or rinsed out,
and works well as a weekly deepconditioning treatment. It’s 100%
vegan, natural and organic.
SRPs: $18 to $38
sanzihair.com, 877.598.3993
Triple Silk Moisturizing Shampoo
Color Protection Shampoo
and Conditioner
Perfect Results Triple Silk Moisturizing
Shampoo from Fromm International cleanses
the hair and the scalp, infusing conditioning
agents that moisturize and soften the hair.
Specially formulated for curly, multitextured
hair, conditioners remain in the hair to
leave it softer, smoother and healthier
looking. Aloe vera smoothes the hair, while
silk proteins rebuild damaged hair and
increase manageability.
SRP: $5.99
perfect-results.com, 800.323.4252
22 February 2013 | beautystorebusiness.com
Abba’s Color Protection Shampoo and Color
Protection Conditioner are 100% vegan,
sulfate-free and paraben-free. Coconut
and sage botanicals work together to
protect color and revitalize chemicallytreated hair, while its new ProQuinoa
Complex is proven to repair, restore and
strengthen hair fibers from the inside
out with three powerful proteins—
quinoa, barley and soy.
SRPs: $15 shampoo; $16 conditioner
pureabba.com, 800.598.2739
Triple Silk Penetrating Conditioner
Shampoo and Conditioner
Specially formulated for curly, multitextured
hair, Fromm International’s Perfect Results
Triple Silk Penetrating Conditioner features
panthenol and silicones to seal in
moisturizing protectants. Panthenol fills
cracks in the hair shaft to strengthen
hair, reduce split ends and aid in moisture
retention. Silicones add shine, aid in color
retention and protect against heat damage.
SRP: $5.99
perfect-results.com, 800.323.4252
Straight Arrow Products offers The
Original Mane ‘n Tail Shampoo and
Conditioner, a duo that provides deep
cleansing while fortifying and conditioning.
Protein-enriched formulas leave hair
soft, silky, strong and shiny. For
added conditioning, Mane ‘n Tail
Hair Strengthener is a daily leave-in
treatment spray full of essential oils,
proteins and vitamins.
SRPs: $3.99 to $7.99
manentail.com, 800.827.9815