- Planet Digital

Content
•
Introduction
•
RTM in Digital Landscape
•
Role And Function
•
Strengths and Opportunities
•
Strategy and Impact
•
Summary
Introduction
Efficient
Spectrum
Management
Global
Broadcasting
Landscape
Analogue
Equipment
Obsolencies
Digitalization
of RTM
Analogue
Switch-Off
2018
Multichannel
&
Better Quality
Local
Content
Development
RTM in Digital Landscape
•
RTM BROADCASTING LANDSCAPE IS CHANGING
•
TECHNOLOGY INNOVATION HAS TURNED RTM FROM THE ‘SIMPLE’
BROADCASTING ENVIRONMENT INTO A COMPLEX BROADCASTING &
MULTIMEDIA SCENARIO
•
AUDIENCES ARE ALSO CHANGING
•
NEW JOB PROFILES ARE EMERGING IN RTM DIGITAL BROADCASTING
ENVIRONMENT AND FUTURE TASK
RTM Channels In Digital Era
• TV1
• TV2
• TVi
• 4 new channels
www.rtm.gov.my
Strengths & Opportunities
STRENGTHS
RTM owns extensive collection of
content which can potentially be
enhanced for Digital Broadcasting
to create new content and
potentially generate revenue.
OPPORTUNITIES
Monetizing and repurpose of archive
materials
-  Increase value of archived content
-  Systematic accessing process to
regenerate content
Content available in four (4)
languages – Malay, English,
Mandarin and Tamil.
Wider spectrum of programmes
produced
STRENGTHS & OPPORTUNITIES
Strengths & Opportunities
STRENGTHS
RTM
owns
extensive
collection
In RTM
digital
era; TV1,
TV2, TVi,of4
content
which&can
potentially
new channels
new
media canbebe
enhanced
Broadcasting
capitalisedfor
byDigital
industry
players.
to create new content and
potentially generate revenue.
RTM can provide production and
technical services; TV studios and
Content
available
in four
(4)are
auditorium
facilities
which
languages
Malay,
English,
available in–more
than
one location.
Mandarin
and Tamil. in the TV
All of the equipment
studios and facilities are digital
ready.
OPPORTUNITIES
and multiple
repurpose
of archive
- Monetizing
Advertising,
platform
materials
content generated
-  Product
Increaseplacement
value of archived content
-  New
Systematic
accessing
Business
Model; process to
regenerate
Joint
venturecontent
and smart partnership
-  Providing high end facilities
inclusive of skilled workers
spectrum of programmes
- Wider
Co-production
produced
STRENGTHS & OPPORTUNITIES
Strengths & Opportunities
STRENGTHS
RTM
ownsplatform
extensive/ channel
collection of
Multiple
content which can potentially be
enhanced for Digital Broadcasting
to create new content and
potentially generate revenue.
OPPORTUNITIES
Monetizing
andlocal
repurpose
of archive
- Promoting
apps creation
materials
-  Provides online content on demand
-  Interactive
Increase value
of archived
content
services
;
-  Systematic
accessing process to
- tv shopping
regenerate
content
- interactive
advertising
Content available in four (4)
Technology
languages – Malay, English,
Mandarin and Tamil.
Wider
spectrum
of
programmes
-  High Definition in Production and
produced
Transmission
- 
Efficient workflow
STRENGTHS & OPPORTUNITIES
Strengths & Opportunities
STRENGTHS
RTM
owns
extensive collection of
Human
resources
content which can potentially be
enhanced for Digital Broadcasting
to create new content and
potentially generate revenue.
OPPORTUNITIES
Monetizing
and repurpose
-  High skilled
workers of archive
materials
-  Multi skilling
-  Increase
value of archived
Effective operational
cost content
-  Systematic
High impactaccessing
budgetingprocess
outcometo
-  regenerate
Higher yieldcontent
and greater demand
Capitalise RTM as a household
brand name.
- 
Content available in four (4)
languages – Malay, English,
Mandarin and Tamil.
Market positioning and loyalty gain
Wider spectrum of programmes
produced
STRATEGY AND IMPACT
Strategy and Impact
•
Rebranding of existing channel TV1, TV2, TVi
•
Regional broadcast services in phases
•
Creative, Innovative and Lucrative business models
•
Narrow casting capturing niche audiences; integrating diverse
market segments.
Impact
Pa Sm
rtn ar
er t&
sh
ip
&
7""
Channels"
Da
&& ta&S
In e
te rv
ra ice
c7 s&
ve
&
Local&
Content&
Industry&&&
Infrastructure&&
12
12
a
National Roll Out – RTM Infrastructure Planning
Play Out
Centre for
RTM’s 7
Channels
!
New and
Upgrading
Production
Studios
!
Digital
Archives
!
Outcome
•
CREATE DEMAND BY COMPELLING
CONTENT
•
WIDER HORIZON ON NEW BUSINESS
OPPORTUNITIES
IMPACTFUL CONTENT VALUE CHAIN
•
Summary
•
The implementation of Digital Terrestrial TV creates a new dimension of
economic growth for the country
•
Catalyze the well being of the Creative Content
THANKYOU