New Wanzl Creative Center inaugurated The World of Wanzl

Transcription

NEWS AND INFORMATION
AUTUMN | WINTER 2009 | 2010
FOR OUR PARTNERS
IN THE RETAIL TRADE
WWW WANZL WORLDWIDE
New Wanzl Creative Center inaugurated
The World of Wanzl
Welcome!
2
WANZL WORLDWIDE
EDITORIAL
EDITORIAL
Dear Reader,
There is only one constant in the world and that is change. The best example of this is the international economic
situation and the associated turbulences and changes in previous months that were dominated by the crisis. Change, how
ever, always opens a door to new outlooks and developments. The latest edition of WWW Wanzl Worldwide deals with
this shifting world and its changing tides. Wanzl wants to give you the impetus to shape success together. However, futureoriented thinking requires a reliable basis that is characterised by continuity and a constructive, trusting collaboration as
partners. Wanzl offers these long-term and strategically oriented values with its strong investment power, first-class range
of products and worldwide service at a high level.
After a two-year design and construction phase, Wanzl is delighted to invite you to the new Wanzl Creative
Center in Leipheim: The full product range of all Wanzl business areas is laid out over three floors. Our range spans innova
tive solutions for retailers to products and systems for sectors such as logistics, the hotel trade and airports. The Creative
Center is intended as a common forum for communication, knowledge exchange and product innovations, and for the early
recognition and implementation of trends. Wanzl has created the ideal conditions to achieve these goals: excellent opportuni
ties are now available for training courses, seminars and trade events. Wanzl is also happy to welcome p
rofessional asso
ciations. The first event at the Wanzl Creative Center took place in mid-November: the 'Gate – German Airport Technology &
Equipment' airport association celebrated its annual event with member companies from all over Germany. This was followed
a short time later by the first meeting of 'POPAI – Point of Purchase Advertising International', which is the PoS umbrella
organisation. The meeting centered around the future and opportunities at the PoS. This successful start will be continued
with numerous other activities and meetings in the future. Wanzl is already looking forward to sharing experiences and
knowledge with you at the new Creative Center.
Enjoy the read!
Gottfried Wanzl
www – wanzl worldwide
The customer magazine from Wanzl Metallwarenfabrik GmbH
Published by:
Wanzl Metallwarenfabrik GmbH – Bubesheimer Straße 4
89340 Leipheim – Germany
Phone +49(0)8221/729-0 – Fax +49(0)8221/729-1000
[email protected] – www.wanzl.com
Edited by: Wanzl-Marketing, PRESSE & mehr
Design and layout: LIQUID – Agentur für Gestaltung, Augsburg
Translation: Matrix Communications AG
Photos: Wanzl Metallwarenfabrik GmbH, AIDA Cruises, CEVA, Colruyt, Edeka
Nordbayern-Sachsen-Thüringen (Northern Bavaria-Saxony-Thuringia), Edeka
Paschmann, EHI Retail Institute, Gekås Ullared, Globus SB Warenhaus Holding, Forum
Liberec, IDZ – International Design Center Berlin, Living Tomorrow, METRO AG, Polish
Airports State Enterprise, POPAI – Point of Purchase Advertising International,
Radisson Blu Hotels & Resorts, Schloss Velden, a Capella Hotel, SIBIS – Institute for
Social Research and Project Consultancy, SPAR Österreich (Austria), stockxpert,
Superquinn, The Nielsen Company, University of Salzburg, The Würth Group
THE WORLD OF WANZL
THE WANZL CREATIVE CENTER AS A MEETING POINT FOR CUSTOMERS: here, communicating and exchanging
W WANZL WORLDWIDE
3
SHOWROOMS Self-Service Systems and Shopfitting
W experiences are in the centre of attention.
Wanzl Creative Center
Creating new perspectives
For more than six decades, Wanzl has been the partner of the Interna
tional Retail market. In this time, the company has also gained a strong market
position with innovative ideas and a comprehensive, high-quality product range
as well as excellent services in the areas of logistics, the hotel trade and airports.
And now we are opening a new chapter in communicating with our customers:
the new Wanzl Creative Center has been opened at the company's headquarters
in Leipheim. Here, Wanzl presents its entire product range in numerous large and
spacious showrooms on three floors as well as innovations from all business
areas. The Creative Center gives customers a comprehensive insight into the world
of Wanzl. Customers will be provided with new perspectives to actively control
and shape their businesses' success together with Wanzl. Customers are profes
sionally supported by Wanzl specialists during every step of the contact and
collaboration, from initial advice to the design phase and ordering as well as deliv
ery and after sales service. To constantly guarantee the best service, Wanzl has
created ideal conditions for intensive personnel training at the Creative Center.
Interested customers who would like to have a closer look at the new Wanzl
Creative Center are welcome at any time «
The World of Wanzl
Wanzl presents its business areas at the new Wanzl Creative Center:
Self-Service Systems, Displays, Shopfitting, Security Products,
Logistics + Industry, Passenger Handling Services and Hotel Service.
‘GATE’ celebrated at Wanzl in Leipheim for the first time.
W Visiting the Wanzl Creative Center
The Wanzl Creative Center, the ideal communication
gateway, was opened in mid-November: The airport
association ‘Gate – German Airport Technology & Equipment’
celebrated its annual event in Leipheim for the first time.
This successful first event is to be followed by numerous
other activities in the near future: looking ahead, Wanzl aims
to provide associations with the ideal platform to exchange
experiences amongst specialists, get to know each other
and to actively shape the shared future at the Creative
Center.
4
WANZL WORLDWIDE
CUSTOMER NEWS
Word of mouth & online
Personal recommendations boost sales
Around the world, the personal experiences of others are judged to be
the most reliable source of information when customers choose to buy
a product or service. The worldwide information and media company Nielsen
asked around 25,000 Internet users in 50 countries about their attitudes to dif
fering advertising methods. These included the classic daily newspaper, as well
as TV advertising, web presence and personal recommendations. The bottom
line is that an average of 90 % of the participants agreed with personal recom
mendations, giving an average across Europe of 89 %.
However, trust in the experiences of others is not always linked to a face-to-face
meeting. In fact, the Internet makes a wide range of exchanges of experiences
possible: Reports of a stranger's personal experiences are trusted by an average
of 70 % of participants worldwide. In Germany, 88 % trust in personal recommen
dations, and a not unsubstantial 67 % put their trust in the anonymous version on
the net! "The rise in user-generated content on the Internet contributes to con
sumers relying even more on word of mouth propaganda. It doesn't even require
personal contact any more,” explains Petra Kacnik, Director at Nielsen Consumer
Research. Online reviews by others are trusted most by the Vietnamese (81 %),
followed by the Italians (80 %) and Chinese and French (both 77 %). The Finns
(50 %) and Argentinians (46 %) trust online reviews the least. «
"Growing user-generated content on the
Internet is leading to the strengthening of
word of mouth propaganda.”
PETRA KACNIK, Director at Nielsen Consumer Research
NIELSEN
The Nielsen Company is an internationally active information and media com
pany that organises integrated marketing and media information worldwide as
well as providing analysis and industry expertise. Nielsen is the market leader in
areas of marketing and consumer information, media information for television,
online, mobile and other media, trade fairs plus business publications. The com
pany operates in more than 100 countries and has its headquarters in New York,
USA.
WWW.NIELSEN.COM
CUSTOMERS BELIEVE ONE ANOTHER – personal experiences when
P buying a product or service enjoy the highest level of trust worldwide.
POPULAR WORLDWIDE: when it comes to purchase decisions, customers
W trust online recommendations of other people they have never personally
met. Nielsen came to this conclusion after asking over 25,000 consumers
worldwide about their ‘disposition to buy’, influenced by various forms of
advertising.
Word of mouth propaganda
works
"I trust in recommendations of friends”*
In %
Portugal
96 Denmark
95
Ireland
94
Switzerland, Hungary
93
Austria, England, Czech Republic
91
Turkey, Belgium, Finland, Norway, Spain, Sweden
90
Lithuania
89
Estonia, Germany, the Netherlands
88
Russia, Poland
86
Italy
85
Romania
84
Greece
83
Latvia
82
Europe
89
ACROSS EUROPE, an average of 89 % agree with purchase
recommendations by friends, albeit there being considerable
national discrepancies. The Portuguese are top when it comes
to trusting personal recommendations, in contrast to the
population of Latvia where only 82 % of consumers trust
friends' recommendations.
* Agreement with the statements "I completely trust personal recommen
dations" and "I mostly trust personal recommendations".
Source: The Nielsen Company, 2009
FUTURE STORE WANZL WORLDWIDE
5
Tango trial
Customer survey in the 'real,future store'
Since the 'real,- Future Store' in Tönisvorst, North Rhine-Westphalia
reopened in May 2008, 600 plastic shopping trolleys with 160-litre basket
volume from Wanzl have been available to the customers as well as another
200 90-litre models. The Project Team at the 'real,- Future Stores' wanted to
know exactly how much customers like the Tango, especially with the additional
small version with 90-litre basket volume, so carried out a customer survey.
The results were that about two thirds of the customers confirmed that both
the Tango 160 and the Tango 90 were 'very good'. A further quarter of the
customers found both models 'good'. So, the Tango is clearly heading in the
right direction for customer success in the 'real,- Future Store' with these
results. 89 % of customers asked endorsed the Tango 160 and the Tango 90
was popular with 95 % of its users. «
“The Tango 90 is currently on trial at the 'real,- Future
Store' in Tönisvorst. We chose further Tango models for
practical testing in a 'real,- store' in Mönchengladbach,
which opened at the end of January 2009:
100 x Tango 90 and 600 x Tango 160.”
GERHARD SCHMITZ,
'real,-' Head of Interior Fittings
department
GOOD MARKS were awarded to
OO the Tango with 160-litre basket volume,
which also serves as an electronic shop
ping list, used here as a Mobile Shopping
Assistant (MSA) in combination with
a mobile phone.
THE CLASSIC: Comparatively few
O customers use shopping baskets, but
those that did were very satisfied
with them.
EVALUATION OF AID TO SHOPPING
SECOND TROLLEY SERVICE: Customers like the small Tango with 90-litre basket volume. 71 %
E How do you rate the handling of the following shopping aids (in %)?
of the customers surveyed in the 'real,- Future Store', who had already used the Tango 90, could
imagine shopping with this trolley in the future.
TANGO 160 LITRE
63
26
9 2
Customers'
opinions count
327 people were asked
TANGO 90 LITRE
66
29
4 1
SHOPPING BASKET
32
68
very good good bad very bad
W IN AN IMAGE-TRACKING SURVEY, the 'real,- Future Store' asked 600 customers about the
shopping aids that they preferred to use: Tango 160, Tango 90 and the shopping basket. Both Tango
models scored extremely well. Single people, the elderly and small households who don't buy as much
preferred to use the small Tango with 90-litre basket volume. Customers who shop more frequently
also preferred the second trolley, the Tango 90.
TANGO 90 PROFILE
Yes, I know of it, I have already used it In the 'real,- Future Store', the
METRO Group and its sales brand
are breaking new ground in terms
of sales approach as well as store
and product range design. The aim
is to tailor the range of products and
services to perfectly match the indi
vidual needs of the customers and to drive forward the modernisation process
in retail. The METRO Group is gradually introducing innovations that have proven
themselves in Tönisvorst and in its other sales brand stores. At the end of May,
the 'self-service department store of tomorrow' celebrated its first birthday at the
new site in Tönisvorst; the first Future Store was located in Rheinberg for four
years. The METRO Group reflected very positively on the year: the latest customer
surveys showed that the 'real,-' Future Store managed to increase customer sat
isfaction – 98 % of those surveyed gave a positive response. The proportion of
new customers is 20 %. This result is also reflected in the average turnover growth
of 15 %. The 'real,- Future Store’s' future-proof developments, which have been
rated a success by customers, will also be introduced in other 'real,-' stores.
Yes, I know of it, but I have not used it yet WWW.FUTURE-STORE.ORG
No, I do not know of it
In %
67
24
OVER TWO THIRDS of the 600 customers asked had already used the small Tango
W and another 24 % knew of the trolley.
9 6
WANZL WORLDWIDE
SECURITY & INVENTORY DISCREPANCIES
'FUTURE SHOPPING – NEXT GENERATION'
R FROM WANZL – the new scan tunnel recog
nises each individual product labelled with an
RFID label in the basket of the Tango plastic
shopping trolley. During numerous test applica
tions, Dr Rainer Eckert, Technology / Development
Manager at Wanzl (pictured), together with his
team, proved the reliability and functionality of
the scan tunnel.
Optimisation of Security and IT at the checkout are becoming more and
more important. The EHI experts explain why.
The EHI experts are available to
answer any questions on the future
of the checkout zone.
FRANK HORST,
Head of the EHI research
division for inventory
discrepancies and security
MARCO ATZBERGER,
Head of EHI contract
research
CETIN ACAR,
EHI IT research
division
www: Which new developments for the checkout
zone stand the best chance of finding their way into
stores in the near future, particularly when it comes
to their cost-efficiency and their effect on store
processes?
EHI: Self-scanning should increasingly become the norm,
particularly in food stores. Nowadays, thanks to petrol sta
tions, check-in at the airport and ATMs at the bank, custom
ers are prepared to manage on their own at the checkout
too. Also, when paying we expect to be able to pay with
out the need for cash, straight from a card using Near Field
Communication (NFC)*, for example via a mobile phone,
making it even faster.
Theft of goods by customers costs the German retail
industry around € 2 billion a year in inventory discrep
ancies, and it's a similar story outside Germany too.
How will self-scanning and self-payment, combined
with self-service checkouts, influence the level of
these losses?
When it comes to developments in inventory losses, there
have been differing experiences from the pilot tests conduc
ted so far. No system is 100 % secure. Nevertheless, pro
cesses that feature monitoring possibilities (in some cases
in conjunction with security tags) have been programmed
to offer a high degree of security. This is because, as we
all know, traditional checkouts do not allow us to detect all
thefts and attempts at manipulation. Even checkout per
sonnel are sometimes involved in the loss of money and
goods through 'sweethearting' – giving free goods or dis
counts to friends or family. 'Self-service' solutions close
some of these security gaps. However, at the same time of
course, new possibilities for manipulation are developing.
Keen competition drives trade. Companies who under
stand customers, give them attention and satisfy their
requirements, will come out on top. Will self-service
solutions change shopping behaviour as well as cus
tomers' expectations and contribute to improved
customer satisfaction?
First and foremost, these systems will be used by retailers
as an additional service for customers. The customer can
avoid the long queues at the normal checkouts, determine
the speed of the checkout process and control the check
out procedure. Self-service solutions therefore offer the
customer an alternative checkout. However, these systems
are also being viewed as a possible answer to extended
opening hours and the associated challenge, as they allow
branches to stay open longer with reasonable costs and
fewer personnel requirements.
How do you estimate the number of self-service
solutions will develop over the coming years when
compared to classic manned checkouts?
According to our research, the number of retailers who are
getting to grips with these systems has seen a slight but
steady increase over the past few years. According to the
results of our current EHI study, 'IT Trends in Retailing 2009',
more than a third of retailers surveyed view self-service
checkout systems as an effective weapon against long
queues. The number of retailers moving from theory to a
practical application has also increased. At least 20 % of
the companies surveyed exhibit active installations, and a
further 16 % want to trial self-service checkout systems in
the next one to three years.
SECURITY & INVENTORY DISCREPANCIES
WANZL WORLDWIDE
7
W FOR PERFECT MERCHANDISE MANAGE-
THE NEW EGATE GENERATION OF SYSTEMS FROM WANZL is connected to the till via LAN
W MENT: 'intelligent shelving' from Wanzl, fitted
and only opens once the correct payment has been received. In this way, the 'Future Shopping – Next
with RFID read antennae, recognises in good time
Generation' system effectively protects against inventory discrepancies.
when RFID stock is low, so that it should never
become 'out of stock'.
f checkout zone
"A normal plastic 'Tango' shopping trolley,
without any additional features, can be
combined with the new RFID scan tunnel."
Dr Rainer Eckert, Technology / Development Manager
How will the high-income, free-spending older generation react to new
developments such as self-scanning and self-payment? And where will
the personal contact be when shopping in the future?
Have you read 'Checkout: A Life on the Tills' by Anna Sam? The personal contact
between customer and checkout operator is nowadays not always the social
pleasure it is often made out to be. As a result, many older people prefer selfservice, where they can scan their products, check the prices, pack their shop
ping and take out their wallet at their own pace. By comparison, at a checkout
you are often under pressure from the queue behind you and hectic checkout
personnel to move your goods off the conveyor belt.
When it comes to 'Future Shopping – Next Generation' Wanzl solution,
how do you rate its ability with intelligent shelving, and the RFID
tunnel which can scan goods automatically in a plastic shopping trolley.
Will it affect optimal merchandising and give more versatility in practice?
From a technical point of view, everything already looks very well-engineered.
Being able to pinpoint at any time where and how many articles are at a given
location could make a real contribution to stock optimisation. The checkout pro
cess is being simplified tremendously. The deciding factor is simply when will
the prices for RFID chips fall low enough to enable them to be applied univer
sally? However, because chip prices have fallen sharply over the past few years,
the retail industry should now be shortlisting plastic shopping trolleys when
considering new additions. «
'Future Shopping – Next Generation'
Wanzl is now offering the checkout zone for reasonable prices: the new
'Future Shopping – Next Generation' solution combines cost-effectiveness with
innovative security. The most important element of this is an RFID scan tunnel
developed by Wanzl and placed directly in front of the checkout zone, through
which the Tango plastic shopping trolley is pushed. This scan tunnel performs
the automatic recognition of goods labelled with RFID labels – up to 200 prod
ucts a second can be recognised at once. The result is IT-controlled, and sent
via LAN to the till. Metal shopping trolleys cannot be used here due to their
shielding effect. Thanks to the rapid fall in prices for RFID labels, the 'Future
Shopping – Next Generation' system can already be used in retail today – with
out the need for high investment, but with numerous advantages e. g. the great
est possible security at the checkout, short queues at the tills and therefore high
levels of customer satisfaction and retention, plus reduced personnel costs. A
further important aspect is the microprocessor-controlled eGate – an exit system
that is controlled directly from the till via LAN and will only open once the correct
payment has been received. Shopping trolleys containing goods that have not
been paid for that are pushed past the checkouts towards the store exit are there
fore a thing of the past. Additionally, Wanzl's 'intelligent shelving' can also be
connected – it is fitted with RFID technology that allows the IT s ystem to calcu
late the current status of goods every time a product is picked up, put back or
stocked. 'Out of stock' items are therefore consigned to the history books.
IT Trends in Retailing 2009
30 pages, ISBN 978-3-87257-329-2,
280 Euro (incl. VAT, excl. shipping costs),
* NFC: transfer standard for the contactless exchange of data
order online at www.ehi.org
8
WANZL WORLDWIDE
FRANCE
Cora demonstrates
environmentally
friendly expansion
The new hypermarket in Longevillelès-Saint-Avold in the East of France
combines ecological sustainability
with economic success.
E IN THE CORA SELECTION TEST, the
Wanzl Tango shopping trolley came out top
CORA combines ecology with economy in
R architecture.
On 8 October 2008, the new Cora shopping centre in Longeville-lèsSaint-Avold, France, opened after a two-year construction period.
Customers can now shop in a modern ambience, and benefit from numerous
services according to their personal preferences. "We do not inherit the Earth
from our parents, we borrow it from our children." These words by the French
author Antoine de Saint-Exupéry were the guidelines according to which the
Cora Group managers worked during the construction of the shopping centre.
The new market was built on the premises of the rather old record store in
Longeville-lès-Saint-Avold. An average of 200 workmen from around 45 local
companies worked on the new building each day to create a shopping centre
that does not only take the environment, but also the desires of customers,
into account. The consistent focus on the environment is evident in numerous
details, including a solar-thermal unit for warm water in sanitary facilities,
32 solar modules to ensure environmentally friendly energy supply and highly
efficiently heat-insulated glazing and facades. Strict waste separation also
ensures that valuable raw materials are recycled daily.
Cora Group completes its environmentally conscious company philosophy
by supporting everyday life in Longeville-lès-Saint-Avold. The company
takes part in local social and charitable activities and co-operates with local manu
facturers to support marketing local produce. Due to the fact that the Group is
organised in a decentralised manner, ideally every Cora market is able to adapt
to specific local conditions in its region. This creates a feeling of proximity and
regional connectedness that Cora's customers appreciate.
French customer Christelle, who has become a regular
customer of the new Cora hypermarket in Saint-Avold says:
"The bright and welcoming market is pleasant for customers
and staff." It is important that staff also feel comfortable to
contribute to optimum service. Customers also value the
wide range of products all in one place, such as healthy and
tasty groceries, household and multimedia products, textiles
or leisure and cultural items. Services also aim to be diverse:
car hire, customer service, advance ticket sales, the Cora
Voyages travel agent's, a party catering service, a clothes
alteration shop, an information terminal in the centre of the
market, self checkouts, and recently also the online shopping
portal www.houra.fr – Cora satisfies all customer require
ments. In addition to the Cora hypermarket, approximately
20 more shops offer further shopping opportunities. «
FRANCE
WANZL WORLDWIDE
9
HIGHLY VALUED by Cora customers for small purchases: the Wanzl
O Pick-up with GT26 shopping baskets
FOR EMERGENCIES: the ‘Classic’ customer guidance system shows the
I way at the emergency exits
U SELF-CHECKOUT CASH DESKS for fast customer service in the Cora
shopping centre: simple and comfortable product scanning, payment and
transport
UU READY FOR SHOPPING: 1,200 Tango shopping trolleys with a basket
volume of 220 litres and 20 EL212 shopping trolleys with the Comfort baby
seat
U ALWAYS FRESH: goods supply on the Wanzl
T26 transport trolleys
Bestseller Tango
Cora statistics
The Cora hypermarket in Saint-Avold is offering its customers a new
shopping experience with the plastic Tango shopping trolley by Wanzl.
Market manager Henri Corvi explains why Cora has opted for the Tango: "we
compared various shopping trolleys of the same type made by different manufac
turers. In the end, we decided in favour of the Tango. The reasons for this were
the perfect combination of lightness and robustness as well as high manoeuvra
bility even when the trolley basket is full. The silent operation of the Tango also
impressed us because it made the least noise when rolling through the store.
Our customers value tranquil ambience and are happy to come again to do their
shopping."
R 1969: Opening of the first Cora hypermarket of the Louis Delhaize Group
R 59 hypermarkets in the North and East of France
R 23 hypermarkets in Belgium, Luxembourg, Romania, Hungary and the Antilles
R 22.000 employees
R 9.000 An average market size of 9,000 square metres
Wanzl supplied 1,200 Tango shopping trolleys in green and anthracite with a bas
ket volume of 220 litres. Green symbolises the proximity to nature, which is very
important to Cora. Additionally, the colour goes very well with the wooden interior.
The basket flap, handle and child seat are anthracite. The visual appearance of
the Tango is representative of the successful aesthetic and practical symbiosis of
nature and economy. Wanzl also supplied Pick-up shopping trolleys equipped with
shopping baskets from the GT26 series. Customers particularly value this variant
for quick occasional purchases. The new Cora market in Longeville-lès-Saint-Avold
has already influenced other stores: the Cora branch in Forbach (Lorraine region,
France) also provides its customers with over 1,000 Tango 220 shopping trolleys
in green and anthracite.
Supplied by Wanzl
R 1,200 Tango 220 E shopping trolleys, green-anthracite, with integrated
Promobox coin deposit system
R 40 Pick-up shopping trolleys for GT26 shopping baskets
R 500 ergonomically shaped GT26 shopping baskets
R 20 EL212 shopping trolleys with Comfort baby seat
R 4 shopping trolleys for wheelchair users
R 11 T26 transport trolleys
R 6 TC3 mobile containers
R Part-Flex guidance system
R Customer guidance systems in the checkout area
10
WANZL WORLDWIDE
AUTUMN | WINTER 2009 | 2010 PORTUGAL
REAL-WORLD
Interview with Ilído Martins, Continente store manager
in Lisbon (Telheiras)
How do your customers like the Tango shopping
trolley?
Opinions are thoroughly positive. The functionality and
convenient handling are particularly impressive and the
model is extremely smooth-running. Personally, I value
the excellent Wanzl service.
Brand with trust
The customers of Portugal’s most
popular hypermarket, Continente, use
the Tango shopping trolley.
CONTINENTE:
W almost 14,000 Tango
For the seventh year in a row, Continente has come top in the 'Local
Stores' category of the 'European Trusted Brands' Customer Survey.
Since 2001, Readers Digest magazine has carried out this annual investigation
into market acceptance across Europe. 23,000 customers from 16 European
countries were surveyed. Continente was rated excellent again in 2009 by over
a third of the Portuguese customers surveyed. No wonder that the company –
which pioneered the hypermarket format in Portugal two decades ago – is still
enjoying an excellent reputation. The retailer, active throughout Portugal, is
known for its diverse range of food at competitive prices and is also impressive
due to its specialist personnel. Since 2008, the Sonae Distribuição retail group,
which runs the Continente hypermarkets, has been offering its customers an
additional service: Around 14,000 Tango plastic shopping trolleys with basket
volume of 220 and 90 litres provide comfort when shopping. This year, Sonae
Distribuição decided to equip its Modelo supermarkets with the Tango shopping
trolleys with 160 and 90-litre basket volumes. «
shopping trolleys
SERVICE FOR
R PORTUGAL’S
RETAIL TRADE:
Álvaro Borges,
Barreto Borges and
Luís Borges – the
directors of Distrol
(from left)
DISTROL
Barreto Borges, then employed by Armetal, and Wanzl first came into
contact with one another back in 1970. The two companies concluded a
contract for marketing and selling Wanzl products in Portugal. In 1984, Barreto
Borges founded the company Distrol, which specialises in self-service equipment
for food and non-food retail. Since then, Distrol has been Wanzl’s sole represen
tative in Portugal. During this time, the company has grown continually and now
employs around 30 staff. In two showrooms in the centre of Lisbon, customers
can experience the complete Wanzl range from the self-service systems, shop
fitting, displays, access control and logistics + industry business divisions. Distrol
offers customers throughout Portugal and on Madeira and the Azores a service
network that guarantees quick and reliable delivery, assembly and after-sales
service.
Are you witnessing increasing sales, thanks to
Tango?
We have checked and the answer is a clear 'yes'. This is
because our customers prefer high-quality equipment in
store and that includes the shopping trolleys.
And how do you rate the co-operation with Distrol?
The shopping trolleys were delivered on time – and that is
the most important criterion for us. Since then, all trolleys
have worked flawlessly to our complete satisfaction. Our
maintenance personnel have not yet met the Distrol
mechanics once.
The Tango with 220, 160 and
90-litre basket volumes rolls into
Portugal in thousands:
R Continente: 14,000 units
R Modelo: 360 units
R Auchan: 6,000 units
R Jerónimo Martins Enterprise: 1,400 units
R Apolónia Shop: 200 units
R Dia-Minipreço Enterprise: 80 units
Portugal’s retail industry values the Tango for several rea
sons: the best customer service and its competitive lead
over the competition. The trolley’s plastic basket also offers
the identification of goods tagged with EAS labels to reduce
theft and inventory discrepancies.
GREAT BRITAIN
WANZL WORLDWIDE
11
THE TROLLEY SAFE was successfully trialed at an Asda supermarket
O in the UK. Seen at the store are (from left) Tony Archer of the Community
Safety Team, Warwickshire County Council, Peter Guillaume, Business Crime
Unit Manager for the Warwickshire Police and Doug Chipperfield, Technical
Development Manager for Wanzl UK.
THE PROTOTYPE TROLLEY SAFE showing secure handbag storage
U Stop theft!
Police support the Trolley Safe
A unique Wanzl Trolley Safe is one of the six innovative solutions competing for the 2009 Herman Goldstein Award for 'Problem-Oriented
Policing'. The original Trolley Safe was designed by Wanzl in the UK in 2007,
following a request by the Business Crime Team and the Community Safety
Team in Warwickshire. These bodies were concerned about increasing handbag
theft from trolleys in supermarkets. The victims are often elderly shoppers who
are seen as easy targets by opportunistic thieves. Technical Development
Manager for Wanzl in the UK, Doug Chipperfield, said that with the support of
the R&D team in Leipheim, Wanzl UK developed the Trolley Safe and were able
to trial the unit fitted to 238 Shallow Shopper trolleys in a store in the UK late
last year. “The results of the trial were encouraging, with 85 % of respondents
saying they would use the trolley safe again and 93 % reporting a reduction in
the fear of a bag theft when using the trolley safe.“
During the trial there were no reported thefts from a trolley fitted with
the safe, though overall crime levels in the store remained at about the
same level as before the trial. “We believe that a longer trial would show an
overall decrease in crime. Some development is still required in terms of finding
the ideal location for the trolley safe, and we will also try to increase the size of
the safe to accommodate larger handbags and valuables. Based on initial posi
tive feedback from customers and the general public, we are hopeful of securing
longer trials with other stores in the near future. Whatever the outcome, I am
sure that the Trolley Safe has a future in the UK market and elsewhere and is
an excellent example of problem-orientated innovation, showing again Wanzl’s
commitment to supporting the customer wherever possible,” said Doug. «
Herman Goldstein Awards
The Herman Goldstein awards recognise 'innovative and
effective' problem-orientated policing (POP) projects that have
achieved measurable success in resolving recurring specific
crime. This year’s awards were celebrated on 4 November in
Anaheim, California. The Trolley Safe reached the finals of
the awards together with five other developments: two from
the USA, one from Canada and two more from Britain.
THE CERTIFICATE which
O recognises the Trolley Safe as
a finalist for the award.
12
WANZL WORLDWIDE
AUTUMN | WINTER 2009 | 2010 SCIENCE
Living life
to the
full
Taking a stroll through foreign markets is one of the classic ways to
enjoy yourself on holiday. Slowly moving from stand to stand, pausing
for a moment to look at a colourful but unfamiliar vegetable, the air
filled with rich fragrances. Then trying to guess what kind of food it is and
what it tastes like. When asked, the stallholder then eagerly explains the unknown
product with hand gestures and mime. You’re keen to let loved ones at home
experience this, so you bring these spices back with you and add a 'foreign' touch
to the food back home. In this way, spices and dishes are introduced and migra
tion takes place. Food and social migration can be seen throughout world history.
In antiquity, the much-loved 'garum' fish sauce (herbs added to small fish, fer
mented in brine and then squeezed) could be found from the Roman Empire right
through to us in the North. This exquisite sauce was lost as time went by. Today,
thanks to the love of the exotic, the sauce has reappeared in a different form,
this time as the Vietnamese fish sauce 'nuok mam'.
Some may regret that nearly all spices, ingredients and dishes from all
countries of origin can now be obtained here. After all, a part of the enjoy
ment of going on holiday was to push an enormous shopping trolley through a
local supermarket. A massive French hypermarket was even better – here, every
thing that you could not find at home was packed until every nook and cranny
of the car was filled. Now you could savour the tastes from your holiday for much
longer after your return. In view of these developments, we should consider the
new additions that we, as customers of establishments ranging from the 'corner
shop' to the supermarket and even the massive hypermarket, have seen over
the past decades. What is crystal clear is that this means change, for us, as well
as for our world of food.
The daily routine governs home life. You feel bemused when you go shop
ping at the farmers' market or local market and see tourists pulling out their
cameras and taking photos of our vegetables. Surely, that’s nothing special, you
think as you rush around the market or through the supermarket to do your
shopping quickly before or after work, or during your break. And so it goes on.
You don't see so many people cooking from scratch anymore; eating together
rarely happens either and when it does, it's usually done sitting in front of the
TV. The average amount of time spent watching TV is nearing four hours a day,
whilst 'real' family conversations don't even last 10 minutes a day. You can see
the consequences in body sizes and divorces. Every second person in Germany
or Austria is classed as overweight and marriages are ending in divorce at
almost the same rate. At the same time, it's quite clear for all to read and see
how different things could be – the writer Donna Leon
portrays the (ideal) image of a family in each of her crime
novels. However, this ends up just like all the cooking
shows on TV – everything happens through a represent
ative medium. Why?
These are some of the questions for the experts. As
they can only hope to be answered by coherent relations,
interdisciplinary science and common projects, the University
of Salzburg has started the 'Gastrosophy' project. Freely
translated, this term refers to the 'wisdom of food', which
we should be moving towards. However, this also means
detaching yourself from the opposite – eating too much,
an unbalanced diet and a lack of exercise. Likewise, the old
principle of food needing to be cheap and in great quanti
ties doesn't apply anymore either. Unfortunately, quantity
counts far more than quality. However, this also means
mass-rearing of animals using various methods and caus
ing massive environmental damage. The consumer gains
the nutrition, but also absorbs the stress of the animal.
This basic knowledge is being suppressed nowadays. Fun
damentally, these facts are quite basic, but it appears that
an economic crisis was needed to bring it to our attention.
Philosophers in ancient Greece were already aware of it
all – pleasure, a shared joy for food, for life, for love, every
thing. But it was always carefully thought out and in pro
portion. This is because considered pleasure is also supe
rior pleasure. A little of something can suffice if it is truly
beautiful and good. For this, the customer needs to be
informed. This can be done quite easily today, but the cus
tomer must also change. This is a difficult, but not impossi
ble, process. It's all down to us. We must change ourselves
and our (eating) habits: we cannot use the lowest price as
the only criterion. Instead, the price must be appropriate for
a healthy dose of pleasure, health and togetherness. «
WWW.GASTROSOPHIE.AT
SCIENCE
The way in
which we
benefit
from the
teachings
and thoughts
of the Gastrosophers.
DR. GERHARD DREXEL,
W Chairman of the Board of SPAR Austria
WANZL WORLDWIDE
AUTUMN | WINTER 2009 | 2010 13
W LOTHAR KOLMER is the author of this article on 'gastrosophy'. His CV in
brief: Studied German studies, History and Political Science in Regensburg
and Heidelberg, Germany. Professor of History at the University of Salzburg
since 1992. Main research area: Cultural History. Founder and director of the
Rectorate for Rhetoric until 2007, Head of the Centre for Gastrosophy since
2008. Various publications.
THE NEW 'GASTROSOPHIC SCIENCES' COURSE is a postgraduate
U course offered by the University of Salzburg in conjunction with the Learn
ing and Management Centre Saalfelden ('Studien- und Management Center
Saalfelden'). It is aimed at those already employed in these areas and lasts
five semesters.
GASTROSOPHIE
THE UNIVERSITY OF SALZBURG
The officer, and later writer, Baron Eugen von Vaerst
used the term 'gastrosophy' in 1851 in his work 'Gas
trosophie oder die Lehre von den Freuden der Tafel'
('Gastrosophy or learning the pleasures of the table').
Gastrosophy includes the theory and practice of cookery,
the aesthetics of cuisine and also of the food itself, as
well as table manners. The word is constructed from the
Greek words σóφos (sophos, (sophos, 'man of taste') and
γαστήρ (gaster, 'stomach, location of appetite'). Today,
gastrosophy means the combining of knowledge from the
fields of scientific and social sciences regarding nutrition
in a broad sense.
Last year, the 'Interdisciplinary Centre for Gastroso
phy: Nutrition. Culture. Society' was founded at the
University of Salzburg. Researchers from various disci
plines work together with producers, manufacturers and
caterers in a large international network to gain and dis
perse knowledge in order to become 'gastrosophers'. There
are working groups for classic European dietetics, the ethics
of nutrition and in the future also for a University course
called 'Gastrosophic Sciences', which will impart basic know
ledge from various disciplines. As the great Epicurus (341270 BC) said: "It is impossible to live a pleasant life without
living wisely and well and justly, and it is impossible to live
wisely and well and justly without living a pleasant life.
Virtues originally grew together with a life well-lived."
Founding member of 'Gastrosophy':
SPAR Austria
'Gastrosophy' development
association
Healthy eating is increasingly becoming a topic of
discussion in the retail industry. SPAR was the very
first trader in Austria to recognise this trend and started the
'SPAR nutrition today – for a healthy Austria' initiative in
Spring 2005. Dr Gerhard Drexel, Chairman of the Board of
SPAR Austria: "We are convinced that food remains one of
the most fascinating things in life. In this context we are
also supporting the 'Gastrosophy' development association
as a founding member. Our wish is for an exchange of many
new ideas and innovative approaches, which will enhance
us and our customers.“ SPAR Austria is one of the eight
current founding members of the 'Gastrosophy' initiative.
The 'Gastrosophy' development association is a colourful
mix of small and large, national and international compa
nies from various areas of the food industry. However, they
all have one thing in common: a passion and love of food
and the obligation to ensure the highest product quality.
Alongside the Austrian Federal State of Salzburg as the
main sponsor, there are eight founder members:
R Wiberg GmbH (sausage products, convenience goods,
spices and herbs)
R Stieglbrauerei zu Salzburg GmbH
R Bergader Privatkäserei GmbH
R Chemische Fabrik Budenheim KG
R Bäckerei und Konditorei Flöckner GmbH
R Neuburger GmbH & Co. KG (sausage products)
R Schnapsbrennerei und Essigmanufaktur Gölles GmbH
R SPAR AG
14
WANZL WORLDWIDE
AUTUMN | WINTER 2009 | 2010 SWEDEN
RR GEKÅS
ULLARED SHOPPING PARADISE:
During the high
season, sometimes
there are queues.
R SMILING FACES
– the customers are
enjoying themselves
The Sweden Principle
Scandinavia's largest and most profitable shopping centre
is located in the 'County of Halland', on the Southern Coast
of Sweden: Gekås Ullared.
These figures speak for themselves: Last year Gekås Ullared served around
four million customers, selling 13 million pairs of socks, 600,000 CDs, half a million
Santas, 40 million pastries, 12 million packs of baking paper and 2,000 tonnes
of sweets. Each year Swedes, Norwegians, Danes and North Germans head for
the 20,000 square-metre shopping centre in the small Swedish town of Ullared.
It is quite common here for the traffic news to report record queues on the roads
leading to Ullared. "When you say Ullared, you automatically think of Gekås,"
explains Boris Lennerhov, Managing Director at Gekås Ullared. Customers stream
to Ullared, especially in summer when the Scandinavians are on holiday. Queues
at the entrance are not unusual. Just like on 23 July 2008, when Gekås Ullared
saw record numbers of visitors and sales: 26,200 customers provided a turnover
of 20,7 million Swedish crowns (approx. 2 million euros). Boris Lennerhov: "Many
of our customers come from up to 200 kilometres away." First they arrive, then
they shop happily: the average turnover per customer is 3,000 Swedish crowns,
about 260 euros. In the high season, Gekås Ullared sells goods worth 33,000
Swedish crowns (almost 3,000 euros) per minute. That's why there are trucks
delivering ordered goods that arrive at ten minute intervals. "Without this con
stant stream of supplies, our customers would buy up all the store in less than
two days during the high season between April and Christmas." 3,000 buses full
of customers come to Ullared each year too. There are 2,200 parking spaces
available for cars and that figure will increase by a
nother 800 spaces this sum
mer. The shopping centre itself will also expand by 5,000 square metres
by mid-2010.
The cult status of Gekås Ullared in Scandinavia is
based on a perfect combination: a huge choice of food
and non-food articles, numerous brand-name products and
consistently low prices. Gekås Ullared buys its goods directly
from industry, without a middleman and in large quantities,
which keeps prices low. It also avoids classic advertising
methods, such as television, radio and newspapers. Instead
Gekås Ullared relies on its customers' personal experiences,
on word of mouth and the customer newsletter 'Gekås
Ullared Extra'. "Customers trust us. They get good deals. We
get good deals. It's that simple at Gekås Ullared," explains
Managing Director Boris Lennerhov happily. So that people
can shop seven days a week, Gekås Ullared introduced
Sunday opening in 2008. "A resounding success – the
shopping experience is more relaxed and the stream of visi
tors is better distributed." So this year you can postpone
the family shopping trip to Sunday, from the beginning of
March till Christmas. «
SWEDEN
WANZL WORLDWIDE
OO 1,050 EMPLOYEES take care of the customers.
Gekås Ullared was declared ’Sweden's best employer’ in 2006.
O BORIS LENNERHOV, Managing Director Gekås Ullared and the two
owners THOMAS KARLSSON and TORBJÖRN BÄCK (left to right)
OO THE GEKÅS ULLARED SUCCESS STORY: an unbelievable range of
products combined with rock-bottom prices.
O 5,000 DRC WANZL SHOPPING TROLLEYS with 212-litre basket
volumes are available for customers. The Wanzl subsidiary, Expedit Sweden,
which is based in Bromma, is Gekås Ullared's sales partner.
"The customers get good deals.
We get good deals."
BORIS LENNERHOV, Managing Director at Gekås Ullared
GEKÅS ULLARED
HOLIDAY IN ULLARED
Göran Karlsson founded Gekås in 1963 as a small warehouse, measuring
30 square metres. Over the following 28 years, he established the business as
Scandinavia's biggest shopping centre. In 1991, he handed the company over to
six of his closest employees. Since 2004, Torbjörn Bäck and Thomas Karlsson,
both trained by Gekås founder Göran Karlsson, have owned the shopping centre,
and they still closely follow their former boss's mission statement: "Do what you
say you will and do it how you say you will". This is exactly why Gekås has been
so successful for so many decades. The customers trust the company. Boris
Lennerhov has been the Managing Director at Gekås since 2000. In 2003,
Gekås had Ullared, the name of the town and home of Gekås, protected and
renamed the company as Gekås Ullared.
Go shopping and take a holiday – is that possible? It is at Gekås Ullared! Gekås
Ullared is now a well-frequented tourist destination with adventure minigolf,
sauna and hot tubs, barbeque area, canoeing and perfect sandy beaches for
bathing in the summer. There is a range of cheap and convenient accommoda
tion – motels, holiday apartments, holiday houses, caravans or tents. However, if
you are interested, make sure you book early because these 800 spaces tend
to be fully booked between March and Christmas. Last year, 214,000 people
stayed at Gekås Ullared. The campsite is one of the most popular in Sweden in
terms of the number of bookings. All of this is just a stone's throw away from
the shopping centre.
MOTOR MUSEUM
The Göran Karlsson Motor Museum opened at Ullared in May 2007. The Gekås
founder was passionate about old cars, and a collection of cars and motorbikes
can now be seen in Ullared. Thanks to Gekås Ullared and Göran Karlsson's chil
dren, Lina and John Karlsson, the Motor Museum is at last open. Boris Lennerhov's
tip: "Particularly interesting for men, while their wives are off on a shopping trip."
16
WANZL WORLDWIDE
AUTUMN | WINTER 2009 | 2010 WANZL SERVICES
W GLOBUS SELF-SERVICE DEPARTMENT STORES: 4,600 shopping trolleys with the ‘Wanzl Premium’ full contract
Leasing with full service
‘Wanzl Premium’ service package for Globus self-service
department stores
Shopping trolleys are not merely a means of transport but also a calling card:
several Globus self-service department stores have now selected the full con
tract service ‘Wanzl Premium’ with its four building blocks of Finance, Repair,
Clean and Parts. Philipp Heim, Head of Engineering at the Globus self-service
department store holding in St. Wendel, speaks about this decision.
How long has Wanzl been working as a service provider for Globus with
the full contract service ‘Wanzl Premium’?
In November 2008, contracts were concluded for 1,400 shopping trolleys at the
Globus self-service department stores in Saarbrücken-Güdingen and St. Wendel
and 800 in Völklingen. Wanzl equipped all three markets with new DRC type
trolleys with 155-litre basket volume. We have been very pleased for some time
with this trolley model, which is in use at 95 % of all Globus departments. For the
three aforementioned stores, we chose the leasing variant for shopping trolleys,
in order to improve our equity ratio, and therefore our liquidity. Regarding our
customers, I can say that this decision was spot on: the completely new trolley
fleet was received extremely well at all three places. The reactions were signifi
cantly more positive than with mixed trolley fleets, when we replaced just some
of the used trolleys with new, bought-in trolleys.
PHILIPP HEIM,
W Head of Engineering
at the Globus selfservice department
store holding in
St. Wendel
Why did Globus choose an external service provider?
Clean and functional trolleys are considered a priority for customer service. For
Globus, the shopping trolley is a marketing tool that should always be in perfect
condition for customers. Up until Autumn 2008, Globus employees carried out
trolley maintenance and cleaning themselves. However, that should not be the
principal task of our engineering services, as the time and costs involved are
enormous. Wanzl presented us with a much better solution: the ‘Wanzl Premium’
complete service package. After a period of five years, Wanzl provides us with
new trolleys on request. Maintenance is carried out twice a year, including com
plete professional cleaning, any necessary repair work and, if required, replace
ment of parts. The complete co-operation, from deadlines
to active provision of services and costs, is regulated
clearly.
Are there other positive aspects of the service
co-operation?
Our self-service department stores have an average sales
area of approximately 10,000 square metres and offer a
product range of around 100,000 items. The large area and
the comprehensive range lead to a high customer frequency
and significant trolley use. As a retailer, we have an obliga
tion to ensure general safety in accordance with Equipment
Safety Act: regular function tests for the trolleys are a stipu
lation, in order to prevent product-related accidents. Other
wise we could face liability claims from customers. In the
stores in Saarbrücken-Güdingen, St. Wendel and Völklingen,
travelator trolleys are in use. It is entirely possible for serious
accidents to occur on travelators, so we obviously wanted
to ensure complete protection, in a legal sense as well.
Are you planning to use the ‘Wanzl Premium’ service
for other Globus self-service department stores?
In Summer 2009, we placed a follow-up order for over
1,000 shopping trolleys for our market in Simmern and
have again chosen the ‘Premium’ package. «
WANZL SERVICES
WANZL WORLDWIDE
‘Wanzl Premium’
The ‘Wanzl Premium’ complete service package from the service range
‘Wanzl Services’ consists of the following four building blocks:
Wanzl Finance
The financial service with individual leasing offers for greater
flexibility and liquidity
Wanzl Repair
The repair and maintenance service for shopping trolleys,
transport trolleys, entrance systems, checkout barriers,
trolley shelters and other products
Wanzl Clean
The cleaning service for shopping trolleys, transport trolleys
and trolley shelters
Wanzl Parts
The service with original Wanzl parts and a guarantee
of three years
Further service building blocks of ‘Wanzl Services’ are the modules Wanzl Concept
(consulting and planning services for customer guidance systems and shopping
trolley placement) as well as Wanzl Install (assembly services for customer
guidance systems, trolley shelters and refits to the shopping trolley fleet). Wanzl
offers its customers various tailor-made service packages. On request, the service
modules can also be individually combined.
(Currently available service building blocks for Germany)
W GLOBUS now operates self-service department stores in 40 locations in Germany.
E SEAL OF APPROVAL FOR CUSTOMER SATISFACTION: the service test badge from Wanzl
guarantees that all measures for shopping trolley value retention and customer security were
carried out in due time.
Advantages of Premium
Jochen Hieber, Wanzl Sales Service Manager, talks about the ‘Wanzl Premium’
service package
Why do the shopping trolleys need a regular inspection?
Wanzl shopping trolleys are of high technical quality and are excellent, first-class
products, produced in line with the most advanced manufacturing processes
according to DIN EN ISO 9001:2000. Nevertheless, the strain placed on the trolleys
on a daily basis is often so high that regular technical servicing with the exper
tise and know-how of the manufacturer is required. This is why Wanzl is there
for its customers at eight different service support points in Germany.
How is the service contract with Globus executed in practice?
Wanzl provided the four existing Globus self-service department stores with new,
leased shopping trolleys for a period of five years from the beginning of the
contract. Maintenance is carried out twice a year throughout the five years and
includes the service modules Clean, Repair and Parts. This means professional,
environmentally friendly trolley cleaning, implementation of repair work and
replacement of components with original Wanzl parts with a guarantee of up to
three years. During the technical inspection, every detail is checked – from the
deposit system and child seat to the castors. On request, we can present each
replaced part to the customer for inspection. In an inspection checklist, each
step of the service work is carried out with the greatest transparency for the
customer. At the end of the work, the market receives a certificate and, in addi
tion, each trolley is given a test badge.
What are the most important advantages for Globus?
Most important are the perfect functioning of the trolleys and optimum visual
appearance. The customers value this service and are happy to return to the
Globus markets. Globus is also legally covered: as service provider, Wanzl
guarantees food hygiene tested in accordance with EU directive 93/94 EWG.
Wanzl also supports Globus in checking legal requirements concerning general
safety obligations if liability claims are made by the customer in the event of
product-related accidents. By installing original Wanzl parts, the Wanzl guarantee
also remains valid for new products. Globus itself has no additional time outlay
for work that arises, but pays a fixed price that guarantees full cost control with
out additional payments and at the same time trouble-free provision of trolleys.
With this ‘comprehensive no-hassle package’, Globus is benefiting from the most
economical service solution: throughout the entire trolley provision period, the
long-term costs are reduced and the flawless trolley fleet supports customer
loyalty and therefore increases turnover.
U ‘WANZL PREMIUM’ SERVICE PACKAGE: professional Wanzl main
U JOCHEN HIEBER,
tenance personnel now clean and check the complete trolley fleet at four
Wanzl Sales Service
Globus self-service department stores twice a year, and the trolleys are
Manager
re-fitted with original Wanzl parts as needed.
18
WANZL WORLDWIDE
RESEARCH & DEVELOPMENT
RFID-COMPATIBLE AND IDEAL FOR ALL
R GROUPS OF CUSTOMERS: the Light model
from Wanzl as a plastic variety Tango 90 E
'Design for All'
A research project shows the way
for market opportunities, sales
potential and employment.
Who gave the impetus for the 'Design for All' project?
Prof. Birgit Weller (IDZ): We received the order from the Federal Ministry of
Economics and Technology. The aim was to investigate the economic impulses
that come from the 'Design for All' concept in developing consumer goods and
services and creating jobs.
And what exactly does the 'Design for All' concept represent?
Prof. Weller: The shaping of the environment should address people’s needs.
'Design for All' means that factors such as suitability, usability and ergonomics
are increasingly gaining importance for consumer and capital goods too. Prod
ucts that comply with the 'Design for All' concept combine innovative technol
ogy and outstanding design and are user-friendly. And very importantly, the
products can be used by the widest range of users possible, which includes the
elderly and people with disabilities. Additionally, the products should be able to
adapt to different demands and be combined with individual aids.
The study looks at 15 'Best Practice' companies. How did you make the
selection?
Dr Sibylle Meyer (SIBIS): Together with the Information and Documentation
Center and in close consultation with BMWi, we compiled a shortlist of 60 exam
ples from Germany, Europe, the USA and Japan, using desktop analyses, expert
surveys and interviews. Of these, 15 companies that fulfilled the 'Design for All'
criteria and also showed long-term economic success with this concept made it
onto the 'Best Practice' list. We carried out an extensive empirical analysis of
these 15 companies.
What were the deciding factors for Wanzl being placed on the 'Best
Practice' shortlist?
Prof. Weller: We came across Wanzl’s innovative shopping solutions thanks to a
Dutch document. We especially liked the products’ user-friendliness. This means
that Wanzl's Light shopping trolley with a shallow basket for the elderly is just
as useful for single people, who prefer smaller quantities of shopping. The func
tionality matches and harmonises with the design.
Dr Meyer: We were also impressed by Wanzl's many years
of experience with the design, functionality and universal
usefulness of its products.
Demographic change finds special consideration in
the study.
Dr Meyer: The investigation has shown that the 'Design for
All' concept is becoming more and more important, mainly
because of demographic change. The absolute number of
older people, who tend to have more buying power, is
constantly growing. In 2030, around 26 million people in
Germany alone will be over 60 and represent 33 % of the
population. The number of people with impairments is
increasing in line with the ageing population. These numbers
must be taken into account when planning products and
services and creating jobs.
What are the economic implications?
Dr Meyer: Companies must adapt to the changing condi
tions of supply and demand, in order to sustain their posi
tion in the market – especially in view of the demographic
development. The investigation showed that very success
ful companies have developed products and services or
created jobs that satisfy the criteria of 'Design for All'. The
economy is lagging far behind and has a need for informa
tion and it also has a good chance of developing new dis
tribution channels, target groups at home and abroad. And
last but not least, new employment concepts must be
created in a changing society. «
RESEARCH & DEVELOPMENT
WANZL WORLDWIDE
19
THE 'DESIGN FOR ALL' RESEARCH STUDY ended after nine months in early 2009
O with a final presentation of the results in Berlin (from left): Dr Alireza Darvishy
(Credit Suisse Group AG), Dr Sibylle Meyer (SIBIS GmbH), Dr Gerhard Fuchs (Bosch-Siemens Hausgeräte
GmbH) and Dr Rainer Eckert (Wanzl GmbH). Workshops with companies, the creation of collaborations
and the involvement of regional chambers of industry and commerce in Germany are now being planned.
II PLEASE SIT DOWN IF YOU WISH – the Sedo with integrated seat for older customers
RESULTS OF THE 'DESIGN FOR ALL' STUDY: Every company should have individual products in its
I portfolio that are accessible to everyone – from young single people to the elderly. Specifically, not all
shopping trolleys are effective in Light designs (right), but there should definitely be one model available
in the store.
Good ideas
The shopping trolley appears to be a
natural commodity. But it, too, is subject to
changes in both society and the retail industry.
For over six decades, Wanzl has managed to
constantly optimise this product and accom
pany change with a range of innovations. The
focus has always been on the products' every
day usability, user-friendliness and ergonomics.
Permanently monitoring customer comments
and experiences, as well as constantly re-
searching trends, provide the necessary infor
mation. An in-house creative team from prod
uct management, technology, sales, marketing
and design put innovations through extensive
COMFORTABLE FOR ALL
inspections and tests regarding customer
W CUSTOMERS – the Comfort Handle
acceptance, competitiveness, suitability and
technical feasibility.
The 'Design for All' study investigated the following Wanzl products:
R The Light shopping trolley is the ideal second trolley, in addition to larger
shopping trolleys, for the elderly, single people and small households or for
small purchases 'in-between'. The shallow basket guarantees comfortable
loading and unloading of the trolley. Additional advantages are the low handle
height and the reduced weight. The Light model is also the best alternative
to re-used bags, in order to avoid theft. Wanzl also offers the Light model in
an RFID-compatible plastic variety Tango 90 E.
R The Sedo shopping trolley with a seat is ideal for older customers for
taking a short rest when shopping.
R For shopping trolleys with a basket volume of over 130 litres, Wanzl offers
an alternative, the Comfort Handle: designed according to ergonomic prin
ciples, this handle ensures optimal pushing, steering and manoeuvring of a
fully laden trolley thanks to its forward inclination.
EXAMPLE OF 'BEST PRACTICE': The 'supermarket of the generations' from Edeka NordbayernW Sachsen-Thüringen offers widened, well-illuminated aisles with lots of room for the elderly, families
and all other customers.
'BEST PRACTICE'
15 case studies from the three areas of services, consumer goods and job
creation underwent an empirical analysis during the 'Design for All' study.
The 15 companies selected include: Edeka Nordbayern-Sachsen-Thüringen,
Scandic Hotels, Credit Suisse Group AG (services), Wanzl, BSH Bosch and
Siemens Hausgeräte, WMF (consumer goods) and Fahrion Engineering,
Metabo, Joseph Vögele AG (job creation).
From the experts’ point of view
The research project 'Stimulating economic growth and employment by orien
ting businesses and economic policy towards the 'Design for All' concept' was
commissioned by the Federal Ministry of Economics and Technology (BMWi) and
carried out by the International Design Center Berlin (IDZ) and the SIBIS Institute
for Social Research and Project Consultation. The Rhineland-Westphalian
Institute for Economic Research (RWI Essen) has developed economic conclu
sions. Prof. Birgit Weller (IDZ) and Dr Sibylle Meyer (SIBIS) describe the study
and its results.
PROFESSOR
DR SIBYLLE MEYER,
BIRGIT WELLER,
SIBIS
IDZ BERLIN
20
WANZL WORLDWIDE
BELGIUM
THE DICHOTOMY of discounters and supermarkets is not something to which Colruyt subscribes. While discounters offer a
W THE WANZL 'EASY RIDER' SHOPPING TROLLEY replaces cash desks
W small product range at low prices and supermarkets offer the shopping experience and a large range, Colruyt combines the two:
and ensures speed in the checkout zone: the shallow trolley basket with a
discount prices and a large supermarket range.
142-litre capacity allows optimum scanning and relocating of goods to a
second trolley. Another special feature is the fifth castor, located underneath
the centre of the trolley to guarantee directional stability and optimum steera
bility even when fully loaded. Wanzl developed this trolley type together
with Colruyt. The use of 'Easy Rider' has considerably reduced the theft rate
at Colruyt.
Calculated success
Few companies implement Regional Price Management
as successfully as Belgian trader Colruyt.
In the Colruyt market in Malmedy, the LED display at the checkout shows
14 cents less for the slice of cheese than in the Colruyt market in Bruges.
These price differences are deliberate. The Colruyt family business promises to
always offer its customers lowest prices – in every branch, depending on the
region. This 'regional pricing' sounds easy in theory but in practice, implementing
it requires a sophisticated price policy that barely a single competitor – in Belgium
or indeed Europe – has managed. Dr. Thomas Roeb, professor at the University
of Applied Sciences Bonn-Rhein-Sieg, shares this opinion. Trade and discount
strategies are amongst his main research topics: "There is no other company
that would even theoretically be able to control prices so fast and precisely." At
Colruyt, products must be cheaper than in nearby supermarkets. This low price
guarantee applies to almost 8,000 food and 10,000 non-food products in Colruyt
markets. It also applies to different packaging sizes and staple foods. Colruyt
also guarantees reduced prices compared to its competitors in the meat, fruit
and vegetable sectors. However, these types of sensitive products from competi
tors must comply with the strict Colruyt quality standards regarding freshness,
quality and origin.
There is a complex information system behind the promise of a local
low price guarantee. The Colruyt price office collates all the data required to
maintain a constant overview of competitors' prices. For this reason, Colruyt
employs approx. 40 so-called 'Price Intakers' who travel around Belgium checking
competitors' markets. All data is loaded into a computer
programme and a central computer subsequently bundles
the information by regions. This enables constant com
parison between competitors' prices and offers in individ
ual Colruyt markets. If a competitor's price in a precisely
defined regional area is lower than the current price at
Colruyt, employees immediately take measures to undercut
it, even if it is only by one cent. The internal motto is: as
high as possible, as low as necessary. Guaranteed low
prices take priority over short-term losses. In case of doubt,
the item is sold at cost price or even lower. Customers are
also involved in Colruyt's complex market observation: they
are invited to report any lower product price found in a
different market. Approximately 5,000 of them take this
opportunity each month and are rewarded with a voucher. «
BELGIUM
WANZL WORLDWIDE
21
APPROXIMATELY FIVE PERCENT of
OO Colruyt's personnel costs are invested in training.
Every employee should know all about the
products.
COLRUYT OPERATES its own abattoirs, a
O company-owned coffee roasters and half of the
wine on offer comes directly from the wine
makers. For this reason, the quality of the meat
has a reputation among the customers that is
just as good as that of the range of cheeses and
the frozen products.
LOGISTICS PERFORMANCE: Colruyt
OO supplies 35,000 boxes of fresh produce a day
to its markets.
THE COLLIVERY TRANSPORT FLEET
O delivers the entire Colruyt product range as well
as DreamBaby and Bio-Planet items. Collivery
also makes the deliveries for the Collishop cata
logue and online business.
The Colruyt Group
Comfort handle for Carrefour
Almost every customer in Belgium, from Bruges to Eupen, has heard of
Colruyt. With its 200 or so markets, Colruyt is synonymous with a nationwide,
comprehensive supply of groceries at the most competitive prices, which are updated daily and sometimes even hourly. However, only a few customers are aware
that various other markets and services also belong to the Colruyt Group, such
as the OKay local stores and the Bio-Planet markets supplying organic food and
non-food ranges. The Colruyt DreamBaby and DreamLand formats offer an exten
sive non-food range for expecting parents, babies, toddlers as well as seasonal
articles. In Dream gift shops, you can find original products for upcoming birth
days or the next celebration. Another sales channel is the ColliShop with approxi
mately 15,000 non-food items sold by catalogue and online. The Colruyt Group
also operates 75 DATS 24 petrol stations, open to customers 24 hours a day
thanks to self-service terminals. Colruyt runs other subsidiaries in France and
Luxembourg and now employs over 20,000 people.
Wanzl delivered 800 C&C Shopper shopping trolleys, equipped with the
Comfort handle, for the first time to the new Carrefour Hypermarket in
Bruges, Belgium. Wanzl developed the Comfort handle according to ergonomic
principles. The handle ensures an anatomically ideal position of the wrist, using
its forward incline. Additionally, the gripping areas were adapted to the inner
geometry of palms and fingers to guarantee a comfortable, tireless grip and,
therefore, perfect transmission of pushing and steering. Thus fully loaded C&C
Shoppers are easy and comfortable to steer and manoeuvre with the Comfort
handle. Carrefour is also introducing the C&C Shopper in Bruges for a fast
check-out without a cash desk.
NEW AT CARREFOUR IN BRUGES:
O 800 C&C Shopper shopping trolleys with the
Comfort handle. The integrated coin deposit
Colruyt has been a Wanzl Belgium customer since 1979. This long relation
ship lead to the joint development of the Easy Rider shopping trolley. Wanzl has
supplied approximately 30,000 trolleys over the past six years. The Colruyt
Group's DreamLand and OKay formats also trust Wanzl when it comes to shop
ping trolleys, trolley shelters, customer guidance and the wire tech shopfitting
system.
system Starbox ensures a steady and reliable
provision of trolleys and the trolleys are equip
ped with a scanner h
older for self-scanning.
22
WANZL WORLDWIDE
BELGIUM
Living Tomorrow
Where visions come together
R 'LIVING
TOMORROW': the
exhibition in the
Belgian town of
Vilvoorde will be
open until 2012.
In a kitchen, a TFT monitor acts as a digital notepad for shopping lists. An
integrated cookbook provides a practical aid for simultaneously planning everyday
meals. There is up-to-date water and energy consumption in the house calculated
and environmentally optimised using this screen in another zone. Flight guests can
find out about the tourist attractions at their destination using a touch screen inte
grated in their seat. Also if a driver is negotiating winding roads, the intelligent
headlights swivel automatically to give the ideal lighting of the section of the road.
These innovations can be seen at the 'Living Tomorrow' exhibition in Vilvoorde in
Belgium. The project, initiated by Frank Beliën and Peter Bongers in 2008, looks at
tomorrow's world with three focuses: 'the house, the office and creative industries
of the future'. Future changes to everyday work and home life take centre stage
– how people today and in the near future live, work, shop, travel and bank. "Here
we offer the only European platform for innovations from all industries. In doing so,
we combine knowledge and create a forum for all scientific and commercial indus
tries," says the Managing Director Joachim de Vos, explaining the concept and aims
of 'Living Tomorrow'.
The project's co-initiator is the international Belgian
trade group, Delhaize. Companies with great innovative
strength and the ability to develop interdisciplinary solu
tions for their natural areas were also chosen as exclusive
partners, such as DHL, Dupont, Microsoft, Siemens and
Bosch, Wincor Nixdorf and Wanzl. The current exhibition in
Vilvoorde is already the fourth of its kind. The first 'house
of the future' opened in Belgium in 1995, asking the ques
tion 'how will we live in the near future?' Because time
does not stand still, a forward-looking project must con
stantly be updated: there have been two more installations
in Belgium and in the Netherlands, each lasting five years,
focussing on living and working spaces. «
BELGIUM
WANZL WORLDWIDE
23
the needs of the elderly so that they can lead an independent and safe
"This is not Disneyland. Around
80 % of the innovations on display
are already ready for the market."
life at home for as long as possible.
JOACHIM DE VOS, Managing Director 'Living Tomorrow'
I THE KITCHEN OF THE FUTURE – visitors will be inspired by the ideas
on display in Vilvoorde. There are also unusual insights into the living room
and the bathroom of the future. A special exhibition is also dedicated to
THE 'MOBY' COCOON is a retreat for children – for playing,
OO watching television, surfing the internet and naturally, for sleeping.
NO WAITING TIMES: check-in at the airport by card
O ON THE VIRTUAL SHOPPING LIST customers select required grocer
OO ies from home. After entering the products on the touchscreen, a selection
screen with associated offers appears. Then the virtual shopping list is sent
to the home delivery service or transmitted to an NFC compatible mobile
phone that can be taken shopping. The data can also be transmitted to the
PSA adapted for the shopping trolley, if desired.
THE 'LIVING TOMORROW' PROJECT presents the latest trends for living
O and working. Various tours, lasting around 1.5 hours, are available for visitors.
Constant innovations and visitors' opinions and suggestions influence the
exhibition concept and ensure continuous updates.
Living Tomorrow
Indringingsweg 1 | 1800 Vilvoorde /Belgium
T +32 2 263 01 33
[email protected]
www.livingtomorrow.com
'Store of the Future'
The 'Living Tomorrow' exhibition, 'Store of the Future'
is about innovative shopping solutions of the future.
In an interdisciplinary think tank, the companies involved,
which included Delhaize, Bizerba, Wincor Nixdorf and Wanzl,
developed trend-setting shopping concepts, some of which
can already be implemented in stores as standard. The focus
of the 'Store of the Future' is experience-orientated shop
ping from the customer's point of view. This is complemen
ted by numerous forms of new information technology
for choosing products integrated in the store. Additionally
customers have free access to personalised services, such
as individually prepared shopping lists, both at home and
in store. When it comes to paying, they have a choice
between traditional cash registers, self-scanning and selfcheckouts.
IMMEDIATELY AT THE ENTRANCE to the 'Store of the Future', the
O customers can find a screen that they activate using their NFC* compatible
mobile telephone. Now they can change or add to their shopping lists and
look at all current information such as special offers, product information or
a store floorplan on the screen. The data can be transferred to a Personal
Shopping Assistant (PSA) if desired. They can then go shopping in store with
the plastic 'Tango' shopping trolley from Wanzl, complemented by the NFC
compatible mobile telephone or the PSA as an interactive shopping consultant.
* NFC: Near Field Communication – transmission standard for wireless data
transfer
MORE SERVICE AND QUICKER CHECKOUTS – the new Wanzl 'Future
O Shopping – Next Generation' solution. The RFID scan tunnel from Wanzl
allows automatic identification of up to 200 items with RFID labels in the
basket of the plastic 'Tango' shopping trolley. The amount due is then
immediately transmitted to the Wincor Nixdorf payment terminal via LAN.
If the customer has paid by card or NFC compatible mobile telephone, the
'eGate' exit system from Wanzl opens automatically. Wanzl also supplied
the 'wire tech' shopfitting system. Wanzl Belgium developed the innovative
store layout.
24
WANZL WORLDWIDE
DISPLAYS
SELLER POS – an optimal product presen
R tation of high-quality branded products, of com
mercial goods, offers and seasonal products in
initial or secondary placement makes purchase
decisions easier for the customers. PoS is cur
rently experiencing a revival, and the reasons for
this are the various and quickly changing wishes
of the customers, the high fragmentation of
traditional mass media and the continuously
growing range of products.
Instore meeting place
Customers and products come together at the point of sale:
Karin Wunderlich, General Manager at POPAI Germany,
Austria and Switzerland (D-A-CH), recognises the potential
of this encounter.
www: POPAI has been researching customers' shopping habits for 15 years. What role does PoS play?
Karin Wunderlich: The international 'Consumer Buying Habits
Study' has been investigating customers' instore behaviour
for ten years and calculating the 'instore decision rate', that
is the number of decisions for purchases at PoS. In 1999,
the 'in store decision rate' was 55 %. That means that more
than half of customers only decided on their final product
choice in the supermarket. Today only about one third of
customers still use shopping lists and know exactly which
product and which brand they want to buy. The other cus
tomers do not decide until they are in the shop. The shelf
and the respective product placement are, so to speak, the
'virtual shopping list' of this group. This is why optimal, tar
geted and promotional product presentation at PoS is so
significant.
KARIN
W WUNDERLICH,
General Manager
POPAI D-A-CH
How does POPAI support its members' sales count
at PoS?
We offer access to the latest international studies and spe
cialist information via an extensive database. One example
is the 'marketing monitor industry' enquiry, carried out by
the Nymphenburg group in consultation with the 'Marketing
Monitor Handel' of the EHI retail institute, one of our part
ner organisations. These studies focus on future, planned
marketing investments by industry and retail, including
instore marketing, i.e. marketing on the selling floor. Our
external experts also impart their extensive knowledge of retail, PoS marketing,
category management and market research in numerous seminars. Our con
gresses, such as the 'Digital Communication@Retail Congress and Forum' sched
uled for March 2010 as part of EuroCIS in Düsseldorf, Germany or 'Digital Signage
Open Forum' in June at the Digital Signage Expo Europe in Essen, Germany, offer
the trade a firsthand look at the latest features for point of sale and point of infor
mation. In 2011 we will again offer a large, international PoS congress at EuroShop.
Why is PoS so important today for manufacturers and for the store?
PoS is the last link in the chain from the manufacturer via the store to the con
sumers. Particularly in recent times, we have observed a shift in manufacturers'
marketing expenditure from 'above the line media' such as TV, print, radio adver
tisements and outdoor advertising to PoS media. One reason is definitely the
increasing target group differentiation by the consumers: today's customer varies
his media consumption and his buying habits depending on the situation. At the
same time we see greater and greater fragmentation of traditional mass media.
This makes it more and more difficult for a brand to choose the right media to
attract customers from specific target groups and with as little waste circulation
as possible. Product competition is also growing due to the increasing establish
ment of brands and alternative purchase decisions, which are becoming more
and more varied. And, as previously mentioned, the majority of customers make
their final product decision at PoS.
What role does the product price at the PoS play?
The price is not the only criterion, even if it does seem to be, especially in
Germany. The target groups are polarising: customers who spend lots of time
to save money and customers who spend lots of money to save time. Each
DISPLAYS
WANZL WORLDWIDE
25
EuroCIS 2010
Wanzl presents the new POSsibility sales system
with digital installation.
POSSIBILITY: ‘Branding à la carte’, for example, for Christmas shopping
O and for high-quality branded items. Individual screens with brand names
create recognition value with the customers.
A RANGE OF ADVANTAGES – the new POSsibility shopping system can
I be used in any industry, expanded infinitely and transported easily.
INDIVIDUAL – the POSsibility display in the 'Bolt shop' variant with unmis
U takable branding. Flexibility is another one of POSsibility's strong points. Wall
and free-standing shelves combined from various modules provide stand-alone
solutions. Complete theme and product worlds as shop-in-shop systems can
also be realised with individual product display concepts – if required, with
access from all sides.
WWW.WANZL-DISPLAYS.COM
POPAI
The association POPAI, 'Point of Purchase Adver
tising International' has focused on the PoP interests of
the industry, stores, PoP producers and service providers
since it was founded in 1936 in the USA. On an international
level, POPAI allows interdisciplinary information and expe
rience to be exchanged among over 2,000 members around
the world, of which 1,000 are in Europe. For this reason, the
country offices with their independent design scope are
launching an active associational life in the individual coun
tries, tailored to the respective country specifications under
the philosophy 'Think Global, Act Local!'. Wanzl has been a
member of POPAI since 2009.
WWW.POPAI.COM
customer is spending his money as well as his time and
simultaneously, asking whether he bought the right pro
duct in the end. As well as the products that he purchased,
he also expects satisfaction and certainty of having made
the right decision.
And what is the lesson we need to learn for optimal
product placement?
The skill is in placing the individual types of products in such
a way that the customer must walk as little as possible and
pass lots of product categories. On average, one customer
uses only 25 % of the store area. Within a product category,
the product arrangement must be right in order to increase
'stopping power'. This means the number of customers that
stop in front of the shelves on their way through the cate
gory and make a purchase. For high-quality products, it can
also make sense to create unique culinary worlds that give
the product range time and space. The store must realise
these customer needs at PoS. It must not be seen purely
as a place of distribution, but see itself as a place of active
customer contact. «
POSsibility
From basic module to the theme world: the new Wanzl shopping system,
POSsibility for initial and secondary placement at the PoS generates turnover for
the store and the manufacturers. The name POSsibility stands for the product
range and also for pure presentation. Adapted to food and non-food articles,
trends and exotic products, for every sector. The basic element consists of an
original Wanzl system pallet with a grate and a closed wooden base with Euro
dimensions: 1200 x 800 mm. The basic kit is completed by wire panel elements
with variable shelves. Panel elements can be plugged in flexibly. The system can
be delivered to stores, completely fitted with goods on request. The stocked dis
play system can then be transported directly from the truck or warehouse to the
sales room using a lift truck – very convenient, and also a real time-saver for
retailers. Optionally, retail market personnel can stock items locally and individu
ally for special sales promotions. There are always lots of possibilities for 'branding
à la carte': POSsibility creates emotions and brand loyalty through logo placement,
colouring and product presentation.
The quality design shopping system POSsibility is also a popular transformation
product that is infinitely expandable and suits every single interior situation with
its flexible modular design principle. Wire shelves, dividers, price tracks and blister
hooks can be used two provide additional flexibility when presenting products.
POSsibility can be collapsed for transport and storage if required. A further advan
tage of the flexible system is its long service life and reusability which make it
particularly environmentally friendly and cost-effective.
26
WANZL WORLDWIDE
AUTUMN | WINTER 2009 | 2010 SHOPFITTING | CZECH REPUBLIC
WIRE TECH ENHANCES GOODS CENTRE
R STAGE: goods are always displayed in the most
appealing way from the front and the semi
circular end display units.
'FORUM LIBEREC': More than 120 retailers
U as well as a wide range of food outlets can be
found in the new shopping centre in the middle
of Liberec.
'My Liberec'
Tesco brings a new department store concept to
the Czech Republic
In February, Tesco introduced a completely new store format to the
Czech Republic – the first new department store opened under the name
'My Liberec' in the largest city in northern Bohemia, Liberec. The new store,
located in the 'Forum Liberec' shopping centre, has not been given the name
Tesco intentionally. Instead, the third-largest retailer in the world is aiming to
convey regional proximity, which creates identity, to its Czech customers – and
is doing so by naming the store after the city. 'My Liberec' is the flagship store
showcasing Tesco's new department store format in the Czech Republic. The
retailer developed this innovative concept in conjunction with British designers,
von Fitch. The resulting store in Liberec provides more than 5,000 square
metres of floor space over two floors. The upper floor, covering 2,300 square
metres, houses the attractive food hall with its substantial fresh food depart
ment. A travelator leads the way to the lower floor and the actual department
store – here, 'My Liberec' offers a successful mix of clothing, cosmetics, home
furnishings and household goods.
Wanzl fitted the entire food hall – with the exception of the fruit and
vegetable department – with the wire tech shopfitting system.
Additionally, Wanzl's high rack solutions are responsible for presenting house
hold goods and home furnishings in an attractive manner on the floor below.
The Czech customers like the new store. As a result, Tesco is planning to refur
bish other, existing department stores in the style of the new concept. These
stores will also include the name of their respective towns /cities using the
'My' livery. «
Tesco has been active in the Czech
market since 1996.
Today, the British retailer operates more than 100
outlets, including hypermarkets, supermarkets, department
stores and the smaller Tesco Express convenience stores.
Tesco favours Wanzl shopping trolleys for these stores, and
in February 2009, the new department store format was
started with the 'My Liberec' store, and here too, Wanzl de
livered
R 350 EL 101 type shopping trolleys with POWER COATING
surfaces and equipped with travelator castors
R Shopping trolleys for wheelchair users
R HW 20 shopping baskets
SHOPFITTING | CZECH REPUBLIC
WANZL WORLDWIDE
AUTUMN | WINTER 2009 | 2010 IN THE FOOD HALL: Clearly visible,
OU floor-to-ceiling lighting columns with large
lettering lead the way to product ranges.
HIGH QUALITY – the wire tech shopfitting system, combined with wooden
P displays in the spirits section. The elegant presentation is complemented by
a large image as well as by wooden flooring.
A SUCCESSFUL COMBINATION: household goods are displayed on
WW high rack shelving solutions, which have a high loading capacity and are also
visually appealing.
SELF-SERVICE IN THE BAKERY DEPARTMENT – here, wooden shelves
W are packed with wicker baskets displaying the products.
THE WANZL HIGH RACK SHOPFITTING SYSTEM
R for bed linen,
household goods and home furnishings
An interview with
Martin Dufek, Shelving Co-ordinator for the Czech Republic
and Slovakia for Property Fit Out Tesco, discussing the wire
tech shopfitting system, the co-operation with Wanzl and
Tesco's new department store format.
Why did Tesco first decide to fit the entire food
department of 'My Liberec' using Wanzl's wire tech
shopfitting system?
The main reasons were its outstanding design, its loading
capacity, even under great loads, and the high stability of
the individual modules.
And which section of the food department do you
like best today?
My clear favourite is the spirits section, with its truly highquality and unusual shopfitting presentation. Goods are
displayed on semicircular end display units, always from
the front and neatly arranged for the customer, with clear
product descriptions. In my opinion, this department is
fitted out perfectly.
Were you satisfied with the entire course of the
project?
Wanzl always delivered individual components punctually
and also managed to adhere to extremely tight delivery
deadlines. This was of paramount importance for us, as
specific details are always changing on a project of this
magnitude. As such, I was particularly concerned about the
delivery deadlines during the initial stages of the project,
as I know from working with other suppliers that importing
from Germany cannot always be carried out at short notice.
However, Wanzl was able to fulfil all our wishes and require
ments in the best possible manner. Even the assembly was
carried out without any problems. Looking back, I can only
confirm again that everything truly did go to plan with
Wanzl.
What would your concluding remarks be and, more
importantly, what do your customers say about the
new 'My Liberec' store?
I am impressed by the new Tesco department store con
cept, which was first realised with the 'My Liberec' store.
This image will now be implemented gradually in other
Tesco department stores throughout the whole of the Czech
Republic. This kind of revival is exactly what we need in our
country for the department store retail format. The new
'My Liberec' store has clearly gone down well with cus
tomers. We are constantly gathering reactions and opinions
regarding the new store format, as customer satisfaction
takes absolute priority.
MARTIN DUFEK
W 27
28
WANZL WORLDWIDE
SHOPFITTING | IRELAND
Superquinn
Wanzl’s depth of resources delivers for
top Irish retailer
The Wanzl UK Shopfitting team have scored a break
through success in Ireland with high-end foods and
grocery chain Superquinn. This follows a process of
consultation and store visits between designers, planners,
the Wanzl sales team and the customer. The initial meeting
was at Euroshop 2008 when Superquinn were shown the
full scope of products and services available through Wanzl
Shopfitting. As a result, Wanzl have now supplied largescale innovative interpretations of the wire tech shelving
and display solution to four Superquinn stores – three in
the Dublin area and a fourth at Waterford in Southern
Ireland.
“Wanzl Shopfitting will establish
itself among Irish retailers.”
CLIVE JURY, Head of Wanzl Shopfitting UK
Head of Shopfitting in the UK, Clive Jury, said that
the Superquinn account was a significant break
through for Wanzl and an excellent demonstration of
the depth of Wanzl’s Shopfitting resources. “Along
with our representatives in Ireland, Rocklyn Engineering,
we negotiated with the Superquinn retail team who I think
did not realise the extent of both the product offering and
the services supporting them. You could almost say that
the common response amongst the customer group was
‘I didn’t realise you could do that.’” After initial meetings
Wanzl then co-ordinated a ‘road tour’ which included stops
in the Netherlands, northern Germany, Luxembourg and
Belgium to view some of the most innovative in-store
design and display solutions in Europe. “During these visits
the team from Wanzl UK was joined by Elke Kalvelage,
Head of Design for the Wanzl Shopfitting team, who pro
vided outstanding support and insight into Superquinn’s
needs.“ Clive said that a series of fabulous floorplans and
eye-catching visual layouts by the Leipheim team helped
convince Superquinn that Wanzl was the right choice of
SHOPFITTING | IRELAND
WANZL WORLDWIDE
OO THE SUPERQUINN STORE IN WATERFORD – the stylish exterior facade has been
complemented by the new shopfitting design by Wanzl inside the store since March.
AN INVITINGLY open presentation – implemented by Wanzl Shopfitting
O FRESH SPECIALITIES
U LOCAL PRODUCERS SUPPLY SUPERQUINN STORE BAKERIES – delivered fresh every day.
T MOBILE ON FOUR WHEELS – Superquinn also delivers goods direct to the door on request.
TT success!
supplier. Just one of the imaginative features of the design
was a wire tech wine and spirits display enclosure which
creates a readily secured retail space. “Our installation
teams have since been on site at four Superquinn locations
– Knocklyon, Portlaoise and Blackrock in greater Dublin and
the Waterford store in the south-east with the last store to
be completed in March.”
Superquinn have always been leaders in modern
self-service and have set an example which many of
the biggest retail names in the UK have followed. It’s
little known that they were the first to offer innovations
such as serve-over delicatessens, in-store bakeries and
‘shop ‘n scan’. Within the Superquinn brief, Wanzl supplied
various wire tech midfloor gondolas with curved feature
elements included in the wall-run shelving fixtures. Wire
tech is complemented by high quality wood plank effect
flooring, colour-adjusted spotlighting and downlighting and
timber pelmet finishes. “They now have 23 stores in the
group and with wire tech proving to be a versatile and effec
tive solution for this progressive, image-leading retailer, we
have taken a very important step towards further success
ful tenders within the wider Irish retail market,” said Clive. «
“To be a world-class team
renowned for excellence in fresh
food and customer service.”
FEARGAL QUINN, President of Superquinn and Ireland's ‘Pope of Customer
Service’
SUPERQUINN
Feargal Quinn opened his first store in Ireland in 1960. Today the group has
over 20 outlets with more than 3,000 employees in Greater Dublin as well as in
Kilkenny, Carlow, Clonmel, Dundalk, Waterford, Bray, Charlesland, Naas, Portlaoise
and Limerick. Since the company was founded, Superquinn’s success has been
based on the partially revolutionary ideas of Feargal Quinn. He recognised the
constantly changing desires of the customers before other retailers in Ireland and
Great Britain. Fresh groceries and delicacies and pizza, pasta, noodles and salads
prepared in store were thus amongst the first ranges of the Superquinn stores. In
its product range, Superquinn focuses on regional suppliers to guarantee fresh
ness and quality – four in every five euros go to local producers. The store bak
eries have fresh bread each day, trained butchers advise customers on meat and
sausage quality at the service counters, and over 80 % of the fish on sale comes
directly from Irish waters. Superquinn has also been a pioneer of online shopping
since the early 1990s.
www.superquinn.ie
29
30
WANZL WORLDWIDE
SHOPFITTING | GERMANY
R IMPRESSIONS FROM EUROSHOP 08 – the wine section at
Paschmann's new E-Center
U FRESH entrance: fruit & vegetables
T COMPLETELY DIFFERENT: 'Essthetik – the new beauty of shopping'
TT AMAZINGLY LONG: the serving counters for fish and meat
With new 'Essthetik'
Edeka Paschmann – the 'beauty of shopping'
With its new 3,500 square-metre E-Center on Mannes
mannallee in Mülheim / Ruhr, Edeka Paschmann is
taking an entirely new visual direction. Peter Drießen,
authorized signatory at Edeka Paschmann, and
responsible for the interior of all the company's
stores, reports on the plans.
PETER DRIESSEN,
Edeka Paschmann's
authorized signatory
and the man respon
sible for the interior
of Paschmann's
E-Centers.
What makes the 'new' E-Center Paschmann in
Mülheim so unique?
Peter Drießen: For us the new store in Mülheim, which
opened in October 2008, is a real quantum leap. Our
new flagship store so to speak. My personal favourite is
the generous serving counter, with a fish counter over
14 metres long, a meat and sausage counter almost
20 metres, plus a cheese counter measuring over seven
metres. I don't know of any serving counters which are
longer in North Rhine-Westphalia. The customers have
eye contact with serving staff and can see them at work,
even in the production areas. That means guaranteed
fresh, excellent processing quality at all times at
Paschmann.
Is the new Paschmann 'Essthetik' philosophy
behind this?
We set particular store on the slogan 'Essthetik – the new
beauty of shopping', which is why we have had it copy
righted and we want to use it for all marketing campaigns
in the future. The new word mark reflects what the concept
promises: the whole atmosphere is defined by aesthetics
and freshness, so that shopping becomes an experience.
The customers in Mülheim used to say, 'We're going to
Paschmann', but now they will say 'We're going to Essthetik'.
What effect does the new 'Essthetik' have on
shopfitting at Paschmann?
The new shopfitting design makes deliberate use of a small
number of stylistic devices that, like classic composition,
keep appearing in new guises. This means that, in spite of
the modernity, the most important thing – the merchandise
– is always to the fore. A key design element is a circular,
backlit cloth panel with a floral tendril motif, which surrounds
almost all of the sales area. It links the different areas
together and creates an emotive atmosphere. We also used
this motif at the Wanzl stand at EuroShop 2008, just like
SHOPFITTING | GERMANY
WANZL WORLDWIDE
31
OO THE WANZL SHOPFITTING SYTEM WIRE TECH defines
Paschmann's new E-Center, placing the focus on the goods. The overall con
cept is based on flowing shapes. Round partitions that can also be used to
display goods are both structural and design elements. Convex and concave
shapes dominate the overall impression, which is soft and harmonious.
W ILLUMINATED GLASS CUBE: the E-Center Paschmann situated directly
on the A40 motorway, exit Mülheim-Dümpten.
E FLORAL MOTIF as a connecting element for the individual departments
the new ideas for our wine section and our fruit and vege
table section. The connecting impression of the floral
design is supported by special lighting. The light shining
out into the space is white, while a blue light is shone
upwards to soften the appearance of the walls. The wall
acts like a horizon, conveying an impression of vastness
and openness. The particularly wide aisles also offer the
customers space, and there are around 38,000 articles
perfectly arranged and easily found. I think our new E-Center
on Mannesmannallee is the most beautiful store in North
Rhine-Westphalia
Are you already planning Paschmann's next
E-Centers?
The overwhelming success of the E-Center in Mülheim,
with 77,000 customers each month and a turnover that far
exceeds our plans, has proven us right: which is why this
year, our existing E-Center in Düsseldorf will become the
next Paschmann 'Essthetik' store with new shopfitting
optics. «
W SELF-SERVICE DELIVERIES FROM WANZL: Double entry system eGate and 300 ELA shopping
trolleys with 155-litre basket volumes and POWER COATING finish. Wanzl also delivers the Fun Cabrio
service shopping trolleys for shopping with children as well as shopping baskets and basket stackers,
among other things.
WIRE TECH SHOPFITTING SYSTEM
Paschmann is well known at Edeka Rhein-Ruhr: The entrepreneur HeinzWilhelm Paschmann has been a member of the association for 35 years and
operates 10 retail stores in North Rhine-Westphalia, five of which are in Mülheim.
Paschmann focuses on quality, continuity and stability. At the beginning of 2008,
Paschmann made Wanzl its new shopfitting partner to jointly develop a trendsetting market concept. The new E-Center in Mülheim's Mannesmannallee, just
a few metres away from the previous location, has been completely equipped
with Wanzl's wire tech shopfitting system and today represents diversity,
variety and pleasure.
32
WANZL WORLDWIDE
SHOPFITTING | SPAIN
Really fresh
The new Spanish
brand Aquí é
Service and pleasure are the new quality features of the Cuevas Group.
The Spanish retailer has realised its ideas of 'fresh shopping' in the Aquí é super
market that opened in March in Calle Pinar in the Galician city of Pontevedra.
The concept is impressive: the store in north-west Spain reached the final of the
international World Retail Awards 09, and it is one of six supermarkets to make
the shortlist for 'Retail Innovation of the Year' – the only Spanish participant. The
entire store is equipped with the Wanzl wire tech shopfitting system, designed
by Jos de Vries of The Retail Company. Display units, wall shelving, displays and
all fittings in the wine section carry the Wanzl signature and satisfy Jos de Vries'
vision: Aquí é is becoming a distinctive brand with the philosophy 'where every
thing makes sense'.
And at Aquí é everything is well thought out and impressive thanks to
its originality: from the store guide with its various 'shopping routes' and the
environmentally friendly energy and waste concepts, to the verses of poetry in
Galician on the wall. The basic concept: that customers will shop more frequently,
enjoy fresher groceries and, in this way, waste less food. “¿Que faxemos hoxe?"
("What's for dinner tonight?") is, for example, the motto of an entire department.
This is because this question is asked regularly in every household. Aquí é offers
the answer, with daily menu suggestions developed at the nutritional research
faculty at the University of Vigo. «
World Retail Awards
The World Retail Awards, which have been awarded since
2007, focus on the innovations and creativity of retailers
all over the world. The outstanding participants are placed
on a shortlist for the grand final. The next World Retail
Awards will take place on 22 April 2010 in Berlin.
GERMANY'S BEST SUPERMARKETS
2009
For 17 years, the German trade magazine 'LebensmittelPraxis' has awarded the coveted 'Supermarket of the Year'
award. As well as operational success, the award also
recognises exemplary performance regarding employees,
product range and overall concept. This year two of the
winners and three other finalists are customers of Wanzl
Shopfitting:
R WEZ Hausberge, Porta Westfalica (winner)
R Hieber’s Frische Center, Grenzach (winner)
R tegut Kasinostraße, Darmstadt (finalist)
R E-Center Kreuzberg, Koblenz (finalist)
R REWE Schulenburg, Dortmund (finalist)
WWW.WANZL-LADENBAU.COM
INNOVATION: Thanks to the wire tech shopfitting system from Wanzl, the Spanish Cuevas Group
UT MENU, REALLY FRESH EACH DAY: the latest recipe can be printed out
T is moving right to the top of the international retailer rankings.
using a touchscreen PC. The ingredients (mostly from regional suppliers) are
in the immediate surrounding area.
THE CUEVAS GROUP CHOSE SHOPFITTING
O SMOOTH RUNO SOLUTIONS FROM WANZL FOR THE AQUÍ É
NING SERVICE WITH
BRANCHES IN PONTEVEDRA AND OURENSE .
COMFORT: Tango
The Cuevas Group operates a total of ten super
plastic shopping trol
markets in Galicia and 'thinks outside the box'
leys with 160-litre
successfully. On average, Aquí é generates 23 %
basket volume from
more turnover than the nearby stores.
Wanzl
ENVIRONMENT & QUALITY
WANZL WORLDWIDE
33
Ecological
balance sheet
in the black
As an Ökoprofit company,
Wanzl combines progress
with environmental
protection
THE NEW POWER COATING SURFACE TECHNOLOGY guarantees environmentally friendly pro
W duction processes. POWER COATING also creates perfect finishes, with either a neutral appearance or
in a myriad of attractive colours and colour combinations, combined with excellent corrosion charac
teristics.
Easing the burden on the environment and simultaneously accelerating
cutting-edge technologies – Wanzl has always pursued these goals. Even
more so since 2003 when Wanzl took part (as a partner) in the national German
project 'Ökoprofit – environmental protection with profits' (an ecological project
for integrated environmental technology) for the first time. It‘s aim is to implement
an environmental management system as per DIN-EN-ISO 14001!
PRODUCT QUALITY AND ENVIRONMENTAL PROTECTION have
W been ensured by Wanzl at all levels of production using the strictest
requirements and constant checks.
THE RENOWNED ENVIRONMENTAL INSTITUTE BIFA reports an
O excellent ecological balance sheet for the POWER COATING process,
beginning with raw material exploitation through to disposal.
ATLAS – paperless customs
clearance
WANZL is environ
W mentally certified as
per DIN-EN-ISO 14001.
New regulations concerning export customs clearance
came into force in July 2009: since then, all deliveries
to non-EU countries must be reported as exports in ATLAS.
ATLAS is an internal data-processing technique of the
German Customs Administration. “Written export declara
tions are a thing of the past and relevant data can now only
be sent to customs electronically,” says Dominik Rembold,
who is responsible for customs at Wanzl. As an internation
ally active company with numerous deliveries to non-EU
countries, Wanzl dealt with this issue at an early stage and
in summer 2008 converted its entire export clearance pro
cedure to paperless generation and communication of export
declarations. The advantages are automated, simplified and
accelerated customs clearance and processing.
Since then, Wanzl has established the Total Quality Management system (TQM)
as per DIN-EN-ISO 9001:2000, which began in 1995, in all areas and aspects of
the company – from raw materials procurement and production to sales, aftersales service, complaints and management. Consistent management of company
processes guarantees the highest quality at all levels of production. An essential
aspect of this TQM system is the certified environmental management system,
as per DIN-EN-ISO 14001. The aim is to reduce consumption of energy, water
and raw materials, lower emission values and to minimise waste. Here are some
practical examples: environmentally friendly combined heat and power units
supply some of the required electricity and process heat. By using the latest pro
duction processes and CAD and CAM technology, the waste quota of raw mate
rials used, such as steel and plastic, is at less than one percent. On all production
levels, the waste products return to the recycling loop for processing and the
recycling quota is now around ninety percent.
The most recent example of successful implementation of the eco-efficiency
analysis is the new POWER COATING surface technology. The innovative process
for colourful powder coating of shopping trolleys displays an excellent ecological
balance sheet. Wanzl has managed to halve the use of chemical additives and
water used. At the same time, the CO2 emissions from POWER COATING have
sunk by around 30 % compared to conventional electro-coated surface coating
and subsequent dip painting. The energy required has also been reduced by
about 25 %. The new POWER COATING technology fully meets the high standards
of the Ökoprofit company. Wanzl adhers to environmental protection and preser
vation of resources, in relation to high product quality and innovative production
processes. «
34
WANZL WORLDWIDE
HOTEL SERVICE | AUSTRIA
Austrian Riviera:
Since opening, Schloss Velden,
a Capella Hotel by Lake Wörthersee
has been amassing international prizes.
Acclaimed
"Schloss Velden, a Capella Hotel doesn’t conform to
any hotel category. Instead, we claim to have
defined a whole new category: the Capella Category",
says Elmar K. Greif, Manager of Schloss Velden, a Capella
Hotel, as he summed up the establishment's philosophy.
The focus is on combining flawless service and the ulti
mate in attentive hospitality with pure indulgence and
luxurious comfort. For example: prior to the guests' arrival,
their hobbies and interests are ascertained by 'Personal
Assistants'. On their arrival, guests find personalised infor
mation packs tailored to their own interests, informing
them about excursions, entertainment and sporting oppor
tunities, as well as cultural and other events. Additionally,
the 'Personal Assistants' are available on site to take care
of the organisation and booking of various excursions and
events, and they remain on hand for all needs guests may
have throughout the stay.
THE BEACH
R CLUB RESTAURANT
'SEESPITZ' with
phenomenal views
over Lake Wörthersee
at any time of the day
This first-class service forms part of the hotel's
heritage. For decades, the Schloss Velden guest list
has read like a 'who's who' of high society: Nobility,
Hollywood stars, the European jet-set, Politicians and many
famous people have been guests at the Schloss Velden's
majestic shore, park and terraces. In 1990, the German bil
lionaire Gunter Sachs made Schloss Velden his private resi
dence. Used frequently as a film set since the ´50s, the
castle subsequently rose once more to fame as the set
for the popular TV series 'A Castle by Lake Wörthersee',
('Ein Schloss am Wörthersee'). In May 2007, after a lengthy
spell of being privately-owned and 18 months of renova
tion works, the estate was re-opened under the new name
of Schloss Velden, a Capella Hotel by Capella Hotels and
Resorts, and the Hypo Alpe-Adria-Bank. It is now a fivestar deluxe hotel for exclusive holiday-makers as well as a
venue for top-class meetings, conferences and lavish celebrations. Since reopening, the luxury hotel has found its way back into international top lists:
the 'Condé Nast Traveler', a globally renowned American travel journal, named
Schloss Velden, a Capella Hotel – together with a Viennese luxury hotel – the
best newly-opened hotel in Austria, and placed it on the 'Hot List 2008' of the
136 'Top New Hotels' in the world. An accolade that has been confirmed by
'Robb Report – Luxury Resorts' from the USA, which named Schloss Velden, a
Capella Hotel one of the 100 best 'Ultimate Escapes' in the world. For Elmar K.
Greif, these accolades are an affirmation of the effectiveness of bringing together the traditional and the modern and using exclusive features with design
elements from various periods, combined with flawless service. "Each of the
105 guest rooms and suites includes the most modern facilities, such as a cen
tral touch panel, which can be operated from the bed and controls lighting, blinds
and curtains as well as air conditioning." There is also an LCD television in the
bathroom as well as in the living area, wireless internet connection and three
telephones as standard in-room features. «
CAPELLA HOTELS AND RESORTS
Founded in 2005, the luxury hotel label Capella Hotels and Resorts,
owner of Schloss Velden, a Capella Hotel is, after Solis Hotels and
Resorts, the second largest brand of the West Paces Hotel Group, which
has Head Quarters in Atlanta, USA. The company owns superior boutique
hotels worldwide, which combine individual architecture, unusual interior design
and personal service with the ultimate in indulgence and luxurious comfort
for guests.
WWW.CAPELLASCHLOSSVELDENHOTEL.AT
HOTEL SERVICE | AUSTRIA
WANZL WORLDWIDE
35
SPECTACULAR VIEWS OVER THE AUSTRIAN RIVIERA: Schloss Velden, a Capella Hotel is situated
U directly by Lake Wörthersee, the warmest Alpine lake in Carinthia. The hotel owns a marina, with 15 moor
ings for private yachts and the hotel's motor boat. Of course, use of the marina is included in the luxury
resort offer.
A 400-YEAR-OLD SENSATION: Freiherr Bartholomäus Khevenhüller had
W Schloss Velden built at the beginning of the 17th century. In 2004, Hypo
ELMAR K. GREIF,
W Alpe-Adria-Bank acquired the castle, restored it and extended it with
host at Schloss
50 private residences.
Velden, a Capella
NOTHING BUT STYLE: Schloss Suite, Romantic Suite, Capella Suite,
O Hotel
Deluxe Suite – guests have the choice.
CABANAS at
OO GOURMET RESTAURANT 'SCHLOSSSTERN': Room for 60 diners and
U the Beach Club
an additional 12 on the balcony in the summer months.
Schloss
O Velden, a Capella
WORLD-CLASS: AURIGA SPA
FOR CONNOISSEURS
Guests at Schloss Velden, a Capella Hotel are offered
first-class fine dining: In the gourmet restaurant, 'Schloss
stern', (which has earned two Michelin stars and three out
of four toques from Gault Millau), the Head Chef Silvio Nickol
spoils his guests with exquisite delicacies. With a different
menu every day, hand-written by the Head Chef and offer
ing carefully-selected wines and excellent champagnes,
every connoisseur and food-lover will be ecstatic. From
Mediterranean specialities and imaginative original recipes
to regional delicacies – every visit provides a special culi
nary treat. Guests can choose from around 1,000 different
wines, or content themselves with the exclusive 'Schloss
Bräu' beer, brewed especially for the hotel. Alternatively,
they can use the Beach Club Restaurant 'Seespitz' on the
coast of Lake Wörthersee.
"Our ultimate gastronomic highlight is
the well-chosen selection of around
70 beautifully-matured local, national
and international, cheeses."
SILVIO NICKOL, Head Chef, acclaimed by
Gault Millau
Hotel amongst the
best Spas in Austria
Schloss Velden, a Capella Hotel also boasts a 3,500 square-metre Auriga
Spa, which caters for wellness needs with its 15 treatment rooms, fitness centre with views over Lake Wörthersee, swimming pool, Spa Café,
steam room, snow room and interactive golf simulator. In the spa centre,
pure plant-based products are used in the holistic treatment of body, mind and
soul. The Auriga Spa moon phases treatments are exclusive: in tune with the
tides, guests are immersed in complete calm and experience inner equilibrium.
The Auriga Spa at Schloss Velden, a Capella Hotel has been repeatedly acclaimed:
the 2008 Gualt-Millau guide named the Wellness Centre the best spa in Austria.
At the same time, it was the only spa in Austria to be included in the 'Condé
Nast Traveler's' top 76 World Spas. In 2009, the Auriga Spa was also proclaimed
the 'Best Destination Spa' in Europe as part of the 'European Health & Spa
Awards', presented by the 'Agentur für Gesundheit und Wellness' (Agency for
Health and Wellness). The hotel-owned Beach Club with exclusive cabanas as
well as outdoor pool by Lake Wörthersee complete Schloss Velden, a Capella
Hotel's wonderful range of facilities that make it a luxurious holiday resort.
"Inspiration from nature and a holistic view of the body,
mind and soul provide the basis for activities which
demand energy and strength."
MAIKA VIRGILI, Auriga Spa Manager
SERVICE FROM WANZL
First-Class service: Wanzl provided Schloss Velden,
a Capella Hotel with equipment including:
R 25 room service tables with isothermal boxes
for keeping food warm
R 9 Premium chambermaid trolleys
R 16 serving trolleys
R 8 plate trolleys
R 3 MB-9-Smart minibar filling trolleys
R 6 GS-compact and Lobby luggage collection trolleys
R 12 GR-Slim clothes stands
WWW.WANZL-HOTEL.COM
36
WANZL WORLDWIDE
AUTUMN | WINTER 2009 | 2010 HOTEL SERVICE | GERMANY
Cruising along
AIDALUNA set
R sail in March. With
Wanzl products on
board
PERFECT
RR SERVICE: Chamber
maid trolleys from
Wanzl
RRR IDEAL FOR
STAIRS: Compact
luggage collection
trolley
In March, the new AIDAluna left Hamburg on its maiden voyage along
the western European Atlantic coast to the Mediterranean. It had on
board high-quality Wanzl products for housekeeping and front office tasks as
well as for internal transport. Even on a cruise ship, the service provided by
the housekeeping personnel and the products they use behind the scenes and
out of sight of the guests must be perfect. And at 252 metres long and with
1250 cabins for passengers, AIDAluna offers its passengers lots of room for
comfort. AIDAluna is AIDA Cruises' sixth ship. Based in Rostock, the company
has specialised as both an ocean carrier and tour operator for active and casual
cruises with a wide range of sporting, wellness, spa and entertainment activities
since 1996. Today AIDA Cruises is the market leader in the cruise industry in
the German-speaking region, with approximately 34 % of the market. In Summer
2008, the company welcomed its 1.5 millionth guest.
MARTIN BRINK,
Head of the Hotel
Service Business
Division at Wanzl
NEW HOTEL-MAX CARTLESS
W SYSTEM FROM WANZL easy to pull
with one hand, even in narrow corridors
Wanzl provides AIDAluna with a number of products,
including:
R 61 special versions of ZP-9 chambermaid trolleys with
a depth of 55 centimetres.
R Over 130 space-saving folding handcarts for presorting
laundry
R 10 T26 transport trolleys for the functional transport of
food and non-food stock items
R Luggage collection trolleys comprising the Group model
and the folding version Compact 800 R with hinged
platform for convenient loading of the luggage of indi
vidual and group travellers.
R Over 60 pieces from the Wanzl guidance systems
Part-Line 2000 and Part-Flex 2000 «
NEWS
BOOM ON THE HIGH SEAS
Earlier this year, Martin Brink became
the new head of the Wanzl Hotel
Service Business Division: The 36-yearold is a qualified hotelier and thus very famil
iar with the industry. Until recently he was
the Vice Director of the Steigenberg hotel
'Der Sonnenhof' in Bad Wörishofen. Martin
Brink presents the latest housekeeping inno
vation, the new hotel-max cartless system,
the alternative to the previously familiar cham
bermaid trolley. The elegant service trolley
with a large wire mesh for the custom-fit
mounting of a compact, stable and simulta
neously light service basket serves as the
basis. The hotel-max is ideal for the sophis
ticated hotel sector, for design and lifestyle
hotels and for holiday resorts and ships.
Holidays at sea are impressing more and more
travellers: In the past year, cruise ships have welcomed
almost 19 % more passengers, according to the results of
the survey, 'The Cruise ship market in Germany 2008', which
was commissioned by the Association of Germany Travel
Agencies and Travel Organizers (DRV)* found that in 2008,
over 900,000 Germans decided to spend their holiday on
the high seas. The average price for a nine-day trip was
around 1,800 euros. The six most popular destinations were
the Mediterranean, the Caribbean / USA, the Nordic countries,
Western Europe, the Atlantic islands and the Baltic Sea.
Almost half of the companies surveyed expected an increase
in passengers and turnover this year and were already antic
ipating one million German cruise passengers for 2009.
* Twelve national and 27 international companies that arrange ocean
cruises were surveyed to establish the results for 2008.
HOTEL SERIVCE | SWITZERLAND, FRANCE
All in blue
Since February 2009, Radisson SAS, the first-class hotel brand of the
Rezidor Hotel Group, has been trading as 'Radisson Blu'. The new name
was announced in Zurich at the opening of the first Radisson Blu Hotel, Zurich
Airport. This change marks the end of the connection with the SAS Group fol
lowing Rezidor’s initial public offering in November 2006. The change from SAS
to Blu will be fully implemented by 2010 in over 200 Radisson hotels that Rezidor
operates or is developing. “After many successful years with SAS, we are now
setting out on our own and will bring 'Radisson Blu' to many destinations during
our quick growth,” reports Rezidor President and CEO Kurt Ritter.
WANZL WORLDWIDE
ATMOSPHERE: To introduce the new 'Radisson Blu' hotel brand, the
W lobby tower of the Radisson Blu Hotel, Zurich Airport is totally decorated in
the colour blue.
THE RADISSON BLU HOTEL, ZURICH AIRPORT: Incidentally, Radisson
E Blu Hotels & Resorts gets its name from the famous French explorer PierreEsprit Radisson, who during the 17th century, discovered the American
Midwest and Canada.
Radisson Blu Hotels & Resorts belongs to the Rezidor Hotel Group and currently
operates 180 hotels in Europe, the Middle East and Africa. Another 52 projects
are currently being developed. 'Radisson Blu' is a top hotel brand that stands out
with its quality features such as the '100 % guest satisfaction guarantee' and
over 20 years of 'Yes, I can!' service mentality. These principles of the Radisson
culture make a difference to the service that customers receive worldwide. «
WWW.RADISSONBLU.COM
The Rezidor Hotel Group
The Rezidor Hotel Group, based in Brussels, is one of the fastest growing international hotel chains. Rezidor comprises the five hotel brands:
Radisson Blu, Country Inn, Missoni, Park Inn and Regent with a total of over
380 hotels and almost 81,000 rooms and suites in 59 countries. Rezidor
focuses on the high-class and mid-market sectors. Preferred locations are near
international airports, in cities, in destinations conveniently situated for trans
port links and in exclusive resort areas. Rezidor went public in November 2006.
WWW.REZIDOR.COM
KURT RITTER, President and CEO of the Rezidor Hotel Group:
“We are proud to now raise the new 'Radisson Blu'flag."
JACQUES DUBOIS, Acting Chief Operation Officer (COO):
“The change from SAS to Blu will take until 2010, because
we prefer a gentle transition that has a memorable effect
for our numerous destinations.”
Radisson Blu Hotel ToulouseBlagnac
As a 'preferred supplier', Wanzl supplies the Radisson Blu
Hotel Toulouse Airport with:
R 15 ZP chambermaid trolleys
R 2 Lobby luggage collection trolleys
R 10 SW 2/80 handcarts for pre-sorting dirty laundry
The Wanzl Lobby luggage
collection trolley
helps to give incoming guests the
best first impression. As a partner
with years of experience, Wanzl offers
a comprehensive product range for
housekeeping, front office, food + bev
erages, storage + shelving systems as
well as guidance systems.
38
WANZL WORLDWIDE
PASSENGER HANDLING SERVICES | POLAND
Transportable
Since the end of 2008, four Wanzl ‘Airport Scooters’ have been helping with luggage
trolley transportation at the Warsaw Frederic Chopin Airport. Piotr Małetko, Handling
Department Manager at the Polish Airports State Enterprise (PPL), speaks about
using the ‘Airport Scooters’.
POLAND'S LARGEST AIRPORT, the Frederic
W READY FOR PASSENGERS: over 2,000 Travel
W Chopin Airport has an annual passenger volume
300 and 30 monitoring stations from Wanzl are
of over nine million.
in use on the Frédéric Chopin Airport Warzaw.
In October 2008, Wanzl delivered the first ‘Airport Scooter’ to the Warsaw
Airport. What happened then?
Piotr Małetko: We worked intensively over the next few weeks to test the ‘Airport
Scooter’ in everyday practical use. This is because we wanted to know whether
the new transport system met the demands of the Warsaw airport. Most impor
tant to us were reliability and the measurable cost-effectiveness when used for
transporting the luggage trolleys in convoy. After all, at peak times, we have up to
34 arrivals and departures per hour in the two terminals of the Frederic Chopin
Airport.
And what was the conclusion drawn by the PPL?
After just a short time, we knew that the ‘Airport Scooters’ fulfilled our expec
tations in every respect. Our employees were able to optimise the prompt provi
sion of luggage trolleys, even at peak times with high passenger volumes. Rapid
trolley transport in convoy between the park zones and the terminals worked
without any problems. The ‘Airport Scooter’ enabled us to reduce the ‘response
time’ of trolley provision and to tailor it precisely to the flight schedule. At the
same time, the ‘Airport Scooter’ optimises deployment of personnel. Today, four
‘Airport Scooters’ are in operation at our terminals. As a representative for the
PPL, I can say that we are just as thoroughly satisfied with the ‘Airport Scooter’
as with the p
rofessional service offered to us by Wanzl at every stage of the
co-operation.
What do your employees think of the ‘Airport Scooter’?
Our staff are impressed by the comfortable handling as well as the simple steer
ing and manoeuvrability of the new transport system. Additionally, passengers
also express an interest in the innovation – some even want to get a closer look
at the ‘Airport Scooter’. This is why we think the safety features really make
sense: when the ‘Airport Scooter’ starts moving, high-visibility orange warning
lights are automatically activated. «
‘Airport Scooter’
The Wanzl ‘Airport Scooter’ has many advantages: the trans
port system pushes or pulls up to 30 luggage trolleys in
convoy. This guarantees economical luggage trolley provision
as well as efficient deployment of personnel. The passen
gers also benefit from a first-class service: in arrivals as well
as departures, Wanzl trolleys are always ready for comfort
able luggage transportation at the terminal as well as the
in the park zones.
Successful Eastern neighbour
Thanks to booming domestic demand, Poland is likely to be
the only macro-economy in Eastern Europe to come through
these turbulent economic times without experiencing a
recession. As a result, Poland will build up its economic sig
nificance in Europe. This is the view held by the Vienna
Institute for International Economic Studies (WIW). Employ
ment and income have risen continuously in recent years.
At around 60 percent, the proportion the GDP made up by
Polish consumption is now relatively high when compared
to other countries. And the Poles' love of travelling conti
nues unabated, which is very apparent in the tourism indus
try: many hotels in Egypt now offer their services in Polish
as well as English, German and Russian.
PASSENGER HANDLING SERVICES | FRANCE
WANZL WORLDWIDE
39
Safety and comfort
come first
Nice Côte d'Azur Airport
Nice, with its famous Promenade des Anglais and close proximity to
Cannes with its international Film Festival, and Monaco with the For
mula 1 Grand Prix. It has a mild Mediterranean climate all year round:
the Côte d’Azur is the perfect symbol of luxury and pleasure. So it is not
surprising that almost a quarter of all French 4-star hotels are located
here.
W NICE CÔTE
D’AZUR AIRPORT –
France’s third largest
airport with over ten
million passengers
each year became
a Wanzl customer
Given the French Riviera’s importance in terms of tourism and economy, it is
natural that guests arriving at a top-class airport are met with first-class service.
Nice Côte d'Azur Airport is a hub for 10.4 million travellers each year – making it
the third-biggest airport in France after the two Paris airports: Charles de Gaulle
and Orly. Skilled personnel and an infrastructure that guarantees both comfort
and safety are essential for this high volume of passengers. Nice Côte d’Azur
Airport meets these demands with a comprehensive range of equipment and
corresponding service – as well as 2,900 Travel 300 luggage trolleys from Wanzl,
as of this year. The convenient Wanzl trolleys for smooth luggage transport are
available to passengers at 13 locations in the two terminals and in the airport
car parks.
Like the Paris and Bordeaux airports, Nice Côte d’Azur Airport has now chosen
Wanzl products. The modern design of the Travel 300 luggage trolley and its
convenient and comfortable handling, even with heavy loads, convinced the man
agement of Nice Côte d’Azur Airport of its long-term benefits. Wanzl has also
fitted the Travel 300 for Nice with special castors for secure positioning when
using the travelators. This large project was a real piece of teamwork: the spe
cialists from Wanzl used their comprehensive knowledge to help Nice Côte d’Azur
Airport fulfil all their technical requirements to complete satisfaction. Happily,
the customer feedback on the new luggage trolleys has been thoroughly posi
tive. Logistics representative Pierre Stassi and purchasing manager Audrey de
Mattos have achieved their goal: all specifications were met and the users are
impressed by the easy handling of the Travel 300. «
CONVENIENT LUGGAGE TRANSPORT – the Wanzl trolleys are
WW available for passengers in both terminals and car parks.
WANZL PROVIDED 2,900 TRAVEL 300 LUGGAGE TROLLEYS, fitted
W with travelator castors for secure positioning during transport between the
different floors of the airport.
WWW.WANZL-AIRPORT.COM
in June.
40
WANZL WORLDWIDE
LOGISTICS + INDUSTRY | NETHERLANDS
Up the
pace
Ideal for recreational athletes
– the partnership of Aktiesport
with CEVA and Wanzl
Whether it be a multi-national, medium or small-sized business, when it
comes to its logistical processes – they can trust CEVA Logistics. Having
a strong partner at your side optimises the logistical process and lowers the costs
involved, which form on average 16 % of the total costs for a business. However,
many firms, in particular medium-sized businesses, devote a limited amount of
attention to logistical processes. Research shows that even successful companies
only reach between 66 % and 74 % of the logistical performance capability.*
Founded in 1982 in Reeuwijk/Netherlands, the specialist sports shop
Aktiesport has long recognised the added value of a functioning logistics
chain. As one of the largest sports equipment retailers in Holland, with over
150 branches in top city locations and further shops in neighbouring Germany
and Belgium, the company is a customer of CEVA in Benelux. For Aktiesport,
CEVA is taking over warehousing and the complete commissioning and transport
of numerous high-quality sports goods. In order to carry out commissioning and
transport to optimal standards, CEVA decided to make Wanzl its partner for logis
tical equipment. In May 2008, Wanzl delivered 1,600 mobile containers. The highquality processing of the containers and the associated long service life were
decisive in CEVA’s decision. Additionally, all Wanzl mobile containers have theftproof locking, as CEVA transports high-quality brand-name products from inter
national manufacturers of sports equipment such as Adidas, Nike, Reebok, Puma,
Asics, Champion, Le Coq Sportif and Diadora. In transport efficiency too, the
nestable Wanzl mobile containers scored points when compared to the competi
tion even during the first practical phase. After the goods have been unloaded,
the stackable containers only require minimal storage space in the truck for return
transport. Based on the requirements of CEVA and its customer Aktiesport, Wanzl
fitted the mobile containers with a folding shelf as well as a special holder for
order papers. «
* Logistics study by the European Business School (ebs), ‘Logistik-Tacho 2010’
W CEVA was named after the Italian mathematician Giovanni Ceva. In 1678, the academic formulated
‘Ceva's theorem’ using the points of a triangle – that is to say the lines on a triangle, which come from
the triangle corners and intersect the opposite line or its extension. In the CEVA logo, this triangle is
symbolic of an integrated supply chain.
CEVA
The origins of CEVA Logistics go back to 1946. It was then that the logistics
business TNT started up in Australia. Almost four decades later, the company EGL
was founded in Houston/Texas as a national heavy freight transporter. In 2006,
Apollo Management L.P. took over TNT Logistics and renamed it CEVA, creating
a pure contract logistics company. One year later, CEVA merged with EGL – the
name CEVA was retained although the range of services expanded. Since 2007,
CEVA has become one of the world's leading logistics companies and offers
integrated supply chain management at two levels: contract logistics and freight
management for internationally active large-scale and medium-sized companies.
The services in the area of contract logistics include inbound logistics, production
supply, outbound and distribution logistics as well as after-sales logistics. The
services in the area of freight management cover air, sea and land transport as
well as further transport-oriented services such as customs clearance, simplified
trade and customs processes, local pick-up and delivery services as well as
material management.
At CEVA we are focused on delivering operational excellence to our cus
tomers, each and every day. By uniting and working together, we focus on
growing our business by offering outstanding supply chain services and develop
ing our business to support theirs. At every link in the supply chain, we help
make business flow. At CEVA, we are passionate about contributing to the suc
cess of our customers by providing outstanding supply chain services. Day by
day, 365 days a year, we aspire to be brilliant supply chain experts, mastering
all elements of business logistics. We design, implement and operate complex,
end-to-end Contract Logistics and Freight Management solutions for large and
LOGISTICS + INDUSTRY | NETHERLANDS
WANZL WORLDWIDE
41
WANZL MOBILE CONTAINERS ready for transport to Aktiesport
O outlets. Wanzl offers commissioning and transportation equipment for
all application purposes and on request, individual made-to-measure
solutions.
SPACE-SAVING for return transport and storage – nestable
OO Wanzl mobile containers.
AKTIESPORT – as one of the leading Dutch specialist sport shops
U – offers branded products from Adidas to Reebok. Aktiesport’s logistics
partner is CEVA. When commissioning and transporting the branded
products, 1,600 Wanzl mobile containers are deployed.
“We have developed into a global, truly integrated
company with absolute focus on customer service
and delivering Operational Excellence across our
global business.”
W FOR COMMISSIONING OF GOODS for Aktie
sport, CEVA also uses Wanzl mobile c ontainers.
WORLDWIDE, CEVA has over 50,000 em
E ployees.
JOHN PATTULLO, Chief Executive Officer of CEVA
medium-sized national and multinational companies. Our vision is to
be the most admired company in
the supply chain industry.
Current figures:
R Annual turnover:
> € 6,3 billion (2008)
R Employees: > 50.000
R Offices: > 1,200 in more than
100 countries
R Worldwide storage space:
> 9 million square metres
R Key areas of focus:
R Automotive
R Technology
R Consumer & Retail
R Industrial
R Energy
R Healthcare
R Publishing
R Aerospace
WWW.CEVALOGISTICS.COM

LOGISTICS LEXICON
Our Solutions & Services
At CEVA, we use our sector-focused expertise, global and
local resources and advanced technologies to deliver a com
plete spectrum of supply chain services. Within the business
we employ some of the leading experts in sector know-how
and logistics expertise who support our customers in deliv
ering the best solution to meet their needs.
Our services can be broadly categorized in two
main areas:
Contract Logistics – which includes warehousing and
ground-based distribution, offered separately or in combina
tion. Many of our contract logistics customers also benefit
from our SMART methodology which transfers best practice
and standardized solutions for some of our key products.
These services can be charged in one of two ways – either
‘open book’ where costs are passed on to the customer and
CEVA receives a management fee. Or ‘closed book’ with a
price agreed up front. There are obviously also hybrid solu
tions and additional value share arrangements in place
across the business.
Freight Management – includes co-ordinating the move
ment of products and materials by air, ground or ocean and
is the movement of products by the most efficient mode of
transport whilst meeting the customer’s expectations in
terms of cost, speed, reliability and protection of goods.
In many cases, we integrate contract logistics and freight
management services to provide our customers with a
global one-stop supply chain service. In the market we see
a growing trend for combining these services and CEVA is
uniquely placed to provide this following the merger of
TNT’s logistics business and EGL.
42
WANZL WORLDWIDE
AUTUMN | WINTER 2009 | 2010 LOGISTICS + INDUSTRY | GERMANY
P THE MOBILE CONTAINERS, loaded at the goods entrance, are trans
Mobile storage
ported to pre-defined storage locations in convoy to save time.
700 mobile containers for Würth Modyf
63,000 employees worldwide. The core business of Würth is the worldwide
At the beginning of 2009, Würth Modyf put into operation its new central
warehouse in Künzelsau, Baden-Württemberg: at around 8,000 squaremetres, the warehouse now offers enough space for a considerable increase in
stock turnover. For in 2008, Würth Modyf extended its distribution channels –
classic catalogue delivery and the online shop – to include direct sale of products
by more than 2,000 Würth field representatives. The subsidiary Würth ITensis
AG, specialist in logistics consultancy and IT outsourcing, was responsible for
advising, logistics planning and realisation. The most important premises of the
new storage concept were flexibility, cleanliness, transparency, low investment
costs, expandability and guarantee of high delivery quality. The focus was on
elements including ‘fast-moving items’: a mobile storage concept with mobile
containers was developed by Wanzl especially for fast-selling items.
The first contact with Wanzl took place in June 2008. “Our ideas were
quickly implemented and adapted by Wanzl so that we could gain approval in
August and produce samples in September”, remembers Helmut Rau, Head of
Warehouse and Logistics at Würth Modyf. In October 2008, Wanzl delivered
the first of a total of 700 mobile containers that are specifically tailored to the
requirements of Würth Modyf. After an extensive item inspection, the mobile
containers are loaded with goods directly in the goods entrance. If all processes
are complete, the loaded mobile containers are joined together and transported
to the desired location using tractors. To secure the items during transportation,
tightening straps are used if necessary. The open design of the mobile containers
makes the later unloading of goods during commissioning easier. The mobile con
tainers are also used in commissioning itself: an employee travels to the storage
location with the necessary number of mobile containers and commissions the
individual positions for various orders at the same time. Helmut Rau is satisfied:
“High delivery quality and reliability are of utmost importance to us and this is
ensured by Wanzl mobile containers.” Würth Modyf's conclusion: Since using the
mobile storage concept, work processes have noticeably improved and at the
same time, the error rate has decreased. «
“Deadline pressure at distribution level requires
equipment that is easy to handle and highly
reliable.“
WOLFGANG KAUP, Head of the Logistics + Industry business division at Wanzl
WWW.WANZL-LOGISTIK-INDUSTRIE.COM
W ‘FAST-MOVING ITEMS’ are stored in open Wanzl mobile containers. This
‘open’ solution minimises the commissioning process. For commissioning
itself, empty mobile containers are used.
UWÜRTH MODYF IS A SUBSIDIARY of the Würth Group with over
trade in fixing and assembly materials.
WÜRTH MODYF
Würth Modyf was founded in 1997 and is a subsidiary com
pany of the Würth Group, which is one of the largest and
most renowned business partners in industry and handi
crafts in the world. Within a short space of time, the busi
ness was able to establish itself as a special shipper of work
and protective clothing as well as high-quality outdoor and
recreational garments. The Würth Modyf range currently
includes around 7,500 items. Also, the firm name stands for
the characteristics of the range on offer: it is an abbrevia
tion of ‘modern, dynamic, functional’. The headquarters of
Würth Modyf are in Künzelsau, Baden-Württemberg and
there are now other branches in nine European countries.
SPECIFICATIONS
The mobile containers with the modular design introduced
at Würth Modyf can be flexibly partitioned and divided using
movable shelves or dividers. This means that several items
can be stored per container and that the storage space
necessary can be individually tailored. Particularly for Würth
Modyf, Wanzl equipped the mobile containers with a rein
forced rear panel. Additionally, the carriage floor was fitted
with slide protection for safe product transportation. For
transport in convoy, all models have a coupling and swivel
castors that can be turned into fixed castors.
WWW PRODUCT PRESENTATION NEWS
WANZL WORLDWIDE
AUTUMN | WINTER 2009 | 2010 Family service
Wanzl offers a comprehensive complete range for family shopping, which
supports a stable retention of the highly profitable 'Family' customer group.
Here are two examples:
W Wanzl offers a new service for
W The Fun Mobil Compact guarantees
babies and young children in the form of the
shopping entertainment for the youngest custom
new shopping trolley for pushchairs. With use
ers and with 140 litres basket volume simultane
of retaining straps and a snap lock, the trolley
ously provides plenty of space for goods.
can be comfortably attached to most standard
R CHILD-FRIENDLY ADDITIONAL SERVICE:
pushchair models. The child is in good hands in
it's great fun and children are in their element
its regular environment during shopping.
while shopping – the Tangolino has a toy-like
nature for the customers of tomorrow.
PRODUCT INNOVATION
Tangolino – making shopping fun!
W THE TANGO
FAMILY FROM
WANZL – it makes
shopping fun!
Stores that deal with their custom
ers' needs and wants, strengthen
their position against the competition because additional service
encourages precious long-term target
group retention. Customers feel at ease
and don't see price as the only selec
tion criterion, gladly return to the store.
As the youngest member of the Tango
shopping trolley family from Wanzl,
Tangolino, the new children's shopping
trolley, supports shopping by parents
and children. The model, with its
22 litre plastic basket, combines fulfilling a child's playful
needs with their desire to shop like a real grown-up. Thus,
the toy-like nature of the Tangolino leads tomorrow's cus
tomers into the world of shopping today. In practice, the
Tangolino fulfilled all expectations in numerous market tests
with the laughing bear motif at the front of the basket.
The Tangolino also scored points during the crash test. The
versatile trolley, with its plastic basket and deflector rings
on its wheels, protects shop fittings if bumped into. The
Tangolino is robust, when it comes down to it. But, with an
optional flagpole, parents can use the integrated handle to
intervene at any time and support their offspring in pushing
the trolley. The optionally available flag-pole has an antitheft effect too, as it makes it difficult to fit the Tangolino
into a car. Wanzl can, by request, equip the flagpole with
an individually printed logo flag.
The Tangolino is available in numerous attractive colours for
the basket and flap. In addition, Wanzl offers this model in
individual CI colours, as from a minimum purchase amount. A
coin deposit system, integrated into the handle, comes as
standard, so that the trolleys are always taken back to their
retrieval location: so that children will
always find the Tangolino in its
familiar place. «
R THE TANGOLINO supports individual
customer orientation and encourages success
due to differentiation from competitors. For
availability, the trolley is stackable to save
space.
43
44
WANZL WORLDWIDE
CONTACTS
WANZL WORLDWIDE
Wanzl
Metallwarenfabrik GmbH
Bubesheimer Straße 4
89340 Leipheim, Germany
P.O. Box 1129
89336 Leipheim, Germany
Phone +49 (0) 8221 / 729-0
Fax +49 (0) 8221 / 729-1000
[email protected]
www.wanzl.com
Europe
subsidiaries
austria
Wanzl Gesellschaft mbH
Deutschstrasse 12
1230 Vienna
Phone+43 (0) 1 / 616 25 46
Fax +43 (0) 1 / 616 25 46 20
[email protected]
www.wanzl.at
Belgium / LUXEMBoURG
Wanzl b.v.b.a.
Ambachtenlaan 36
Ambachtenlijke zone Haasrode
3001 Heverlee
Phone +32 (0) 16 / 40 28 30
Fax +32 (0) 16 / 40 01 69
[email protected]
www.wanzl.be
CZECH REPUBLIC
Wanzl spol s.r.o.
Okr.Olomouc
78347 Hnêvotín 333
Phone+42 (0) 585 / 75 15 55
Fax +42 (0) 585 / 75 15 51
Prague:
Phone +42 (0) 244 / 09 07 44
Fax +42 (0) 244 / 09 07 40
[email protected]
www.wanzl.cz
FRANCE
Wanzl SAS
21, Rue Westrich
BP 30134
67603 Séléstat Cedex
Phone+33 (0) 388 57 48 50
Fax +33 (0) 388 92 17 23
[email protected]
Paris:
Phone+33 (0) 144 75 02 02
Fax +33 (0) 144 75 31 00
[email protected]
www.wanzl.fr
GREAT BRITAIN
Wanzl Ltd.
Europa House Heathcote Lane
Warwick CV34 6SP
Phone+44 (0) 1926 / 45 19 51
Fax +44 (0) 1926 / 45 19 52
[email protected]
www.wanzl.com
HUNGARY
Wanzl Magyarorszag KFT
Kunigunda u. 58
1037 Budapest III
Phone+36 (0) 1 / 387 37 92
Fax +36 (0) 1 / 437 08 50
[email protected]
www.wanzl.hu
ITALY
Wanzl Italia S.r.l.
Via Del Ferro n° 8 / 10,
Localita Averolda
25039 Travagliato
Phone+39 (0) 30 / 686 39 49
Fax +39 (0) 30 / 686 45 22
[email protected]
www.wanzl.com
RUSSIA / CIS
Phone+7 495 / 504 28 67 / 68
Fax +7 495 / 504 28 69
[email protected]
www.wanzl.ru
SLOVAK REPUBLIC
Wanzl SK, s.r.o.
Cukrovarská 427
926 01 Sered‘
Phone+42 1 / 317 89 13 81
Fax +42 1 / 317 89 79 28
[email protected]
www.wanzl.sk
SPAIN
Wanzl Equipamiento
Comercial, S.L.
Poligono Industrial ‘El Pla’
c / Miquel Torelló i Pagès,
58 Nave 1
Apdo. de Correos 1485
08750 Molins de Rei Barcelona
Phone+34 (0) 93 / 680 36 50
Fax +34 (0) 93 / 680 36 52
[email protected]
www.wanzl.es
SWITZERLAND
Wanzl (Switzerland) AG
Industrie Hegi 2
9425 Thal
Phone+41 (0) 71 / 886 90 10
Fax +41 (0) 71 / 886 90 15
[email protected] | www.wanzl.ch
UKRAINE
TzOV Wanzl-MAWY
Schovkovychna vul. 42-44
01601 Kiev
Phone+380 44 / 390 11 12
Fax +380 44 / 390 11 14
[email protected]
www.wanzl-mawy.com.ua
Europe
representatives
CROATIA
Smeh d.o.o. - Gorjupova 13
1000 Ljubljana
Slovenia
Phone+386 (0) 1 / 244 08 00
Fax +386 (0) 1 / 244 08 10
[email protected]
CYPRUS
P.C. Orinos Ltd.
P.O. Box 21285 | 1505 Nicosia
Phone+357 (0) 22 / 45 84 00
Fax +357 (0) 22 / 76 76 54
DENMARK
Expedit a / s
Toftegaardsvej 4
P.O. Box 86
8370 Hadsten
Phone+45 87 / 61 22 00
Fax +45 87 / 61 23 00
[email protected]
ESTONIA
Melton
Peterburi Tee 71
11415 Tallinn
Phone+372 (0) 6 / 20 50 51
Fax +372 (0) 6 / 20 50 52
[email protected]
FINLAND
Expedit a /s filial i Finland
Mestarintie 8B
01730 Vantaa
Phone+358 207 43 36 40
Fax +358 207 43 36 49
[email protected]
NETHERLANDS
Wanzl Nederland b.v.
Karolusstraat 4
4903 RJ Oosterhout
Phone+31 (0) 162 / 42 22 50
Fax +31 (0) 162 / 45 46 50
[email protected] | www.wanzl.nl
GREECE
Voyatzoglou Systems S.A.
12 km Nat. Road, Athens, Lamia
14451 Metamorfosi
Phone+3 (0) 210 / 288 86 00
Phone+3 (0) 210 / 288 86 45
Fax +3 (0) 210 / 288 86 99
POLAND
Wanzl Sp.z o.o.
ul. Mszczonowska 69
05-830 Nadarzyn
Phone+48 (0) 22 / 739 73 80
Fax +48 (0) 22 / 739 73 85
[email protected]
www.wanzl.pl
ICELAND
Rými (Ofnasmiðjan) ehf
Skemmuvegur 6
200 Kópavogur
Phone+354 (0) 1 / 511 11 06
Fax +354 (0) 1 / 511 11 10
[email protected]
LATVIA
Kompanija Vitrum
G. Astras 3a
1082 Riga
Phone+371 (0) 7 / 80 23 84
Fax +371 (0) 7 / 80 23 87
[email protected]
LITHUANIA
UAB Husas
Pramones g. 141
2000 Vilnius
Phone+370 5 / 260 74 52
Fax +370 5 / 267 03 40
[email protected]
MACEDONIA
MAG Commerce
Str. Zelevo 3-3 / 9
1000 Skopje
Phone+389 (0) 2 / 307 65 93
Fax +389 (0) 2 / 307 65 93
Mobile+389 (0) 70 26 64 59
[email protected]
Malta
CRC Creative Refurbishing
Centre (Malta) Ltd.
Tilio’s Bldgs., St.Paul‘s street
Naxxar NXR 4016
Phone+356 21 / 41 94 00
+356 21 / 41 96 00
Fax +356 21 / 41 95 00
Mobile+356 99 47 94 00
[email protected]
www.crcmalta.com
NORWAY
Expedit Norge a / s
Hvamveien 4
2026 Skjetten
Phone+47 64 83 13 00
Fax +47 64 83 13 99
[email protected]
Portugal
Distrol
Av. Oscar Monteiro Torres,
37 A-C 1000-216 Lisbon
Phone+351 (0) 21 / 79 60 13 6-9
Fax +351 (0) 21 / 796 23 29
[email protected]
ROMANIA
Eurofit / Vozatyoglou Systems
Romania SRL
St. Viitorulu 199, sect. 2
Bucharest
Phone+40 (0) 21 / 212 39 90
Fax +40 (0) 21 / 212 39 64
[email protected]
SERBIA-MONTENEGRO
PREDUZEČE SMEH d.o.o.
BEOGRAD
Cara Uroša 35
11 000 Belgrade
Phone+381 (0) 11 / 291 08 20
Fax +381 (0) 11 / 263 64 24
[email protected]
SLOVENIA
Smeh d.o.o. – Gorjupova 13
1000 Ljubljana
Phone+386 (0) 1 / 244 08 00
Fax +386 (0) 1 / 244 08 10
[email protected]
SWEDEN
Expedit Sverige AB
Gårdsfogdevägen 16
SE-168 66 Bromma
Phone +46 (0) 8 626 07 70
Fax +46 (0) 8 627 02 11
[email protected]
www.expedit.se
TURKEY
ÜCGE Magaza Ekipmanlari
PAZ.SAN.TIC.AS
Bursa Oranize Sanayi Bolgesi
Kahverengý Cadde No. 16
16159 Bursa
Phone+90 (0) 224 / 280 00 00
[email protected]
overseas
subsidiaries
Australia
Wanzl Australia Pty. Ltd.
97 Highbury Road
BURWOOD VIC 3125
Phone+61 (0) 3 / 98 08 22 99
Fax +61 (0) 3 / 98 08 22 66
[email protected]
www.wanzl.com
CHINA
Wanzl Commercial
Equipment (Shanghai) Co., Ltd.
No. 838 Shu Hai Rd,
Song Jiang Industrial Zone (East),
Shanghai 201611
Phone +86 (0) 21/6760 1558
Fax +86 (0) 21/6760 1658
[email protected]
www.wanzl.com.cn
INDIA
Wanzl India Pvt Ltd,
No. 714, Siddharth Towers
Near Sangam Press
Off Karve Road, Kothrud
Pune-411038
Phone +91 (0) 20 / 25 45 92 02
Fax +91 (0) 20 / 25 45 92 02
[email protected]
www.wanzl.in
SOUTH KOREA
Wanzl Korea Ltd.
317, Hyundai Parkville, 108,
Guro 5 Dong, Guro Gu
Seoul 152-843
Phone+82 (0) 2 / 877 14 31
Phone+82 (0) 2 / 877 14 03
Fax +82 (0) 2 / 877 14 32
[email protected]
www.wanzl.com
UNITED ARAB EMIRATES
Wanzl Middle East FZE
Gold & Diamond Park
Building 5, Office 110
P.O. Box 262007
Dubai, U.A.E.
Phone +971 (0) 4 341 95 55
Fax +971 (0) 4 341 95 95
[email protected]
www.wanzl.com
overseas
representatives
ARGENTINA
Fabrica de Envases
Automaticos S.A.
Avda. Andrés Rolón 25 47
(1643) Beccar | Buenos Aires
Phone+54 (0) 11 / 47 43 84 05
Fax +54 (0) 11 / 47 42 21 37
[email protected]
AUSTRALIA
Brice Australia Pty. Ltd.
19 Evans Street
P. O. Box 228
Burwood, VIC 3125
Phone+61 (0) 3 / 98 88 71 25
Fax +61 (0) 3 / 98 88 79 09
[email protected]
Chile
Porta Nuova S.A.
Santo Domingo, 4780
Quinta Normal
Santiago
Phone+56 (0) 2/392 74 01
Fax +56 (0) 2/773 21 47
[email protected]
DOMINICAN REPUBLIC / CARIBBEAN
CORTINOVA, S.A.
Edificio Martinez Burgos
Ave. Sarasota #24
Ensanche Bella Vista
Santo Domingo
Phone+1 809 / 537 77 00
Fax +1 809 / 537 79 00
Mobile+1 809 / 399 72 69
[email protected]
[email protected]
Ecuador
Unikert de Venezuela C.A.
Centro Empresarial Torre
Humboldt, Piso 14, ofic. 14-02
Urb Parque Humboldt Prados
del este
1080 Caracas | Venezuela
Phone+58 (0) 2 / 129 75 09 35
Fax +58 (0) 2 / 129 75 0 1 50
[email protected]
EL SALVADOR
GUATEMALA | HONDURAS
BM Marketing S. de R.L. de
C.V.Av. San Francisco #16
Bodega #2 | Col. San Francisco
Cuautltalpan Naucalpan,
Estado de México 53370
Phone +52 55 / 5358-6159
Fax +52 55 / 5358-5011
[email protected]
INDONESIA
PT. Celsius Jaya
Jl. Sunter Paradise II
Blok K No. 43 | Jakarta 14350
Phone+62 (0) 21 / 640 43 13
Fax +62 (0) 21 / 640 43 14
[email protected]
Israel
R. Goldstein & Co. Ltd.
P.O. Box 136 | Kfar Chabad Post
60932 Moshav Safaria
Phone+972 (0) 3 / 960 79 18
Fax +972 (0) 3 / 960 79 21
[email protected]
Japan
CEEV Cooperation Expectation
Emotion Viva | Takashio-cho 2-9
Koshien Nishinomiya
6638166 Hyogo
Phone +81(0)798/ 46 68 02
Fax +81(0)798/ 46 68 05
JORDAN
Abdin Industrial Est.
Mr. Firas Abdin
Bayader Wadi El-Seir, Industrial St.
11814 Amman
Phone+962 (0) 6 / 586 55 36
Fax +962 (0) 6 / 586 37 07
[email protected]
Kuwait
Al Hasawi
Refrigerator & Water
Cooler Factories
P.O. Box 1175 Safat
13012 Safat Kuwait
Phone+965 (0) 476 91 00
Fax +965 (0) 472 00 91
[email protected]
Malaysia
Panmatex Trading Sdn.Bhd.
No.12, Jalan BK 1 / 12
Bandar Kinrara Industrial Park
Bandar Kinrara, Off 6 1 / 2 Miles
Jalan Puchong
58200 Kuala Lumpur
Phone+60 (0) 3 / 80 75 80 08
Fax +60 (0) 3 / 80 75 90 09
[email protected]
Mexico
BM Marketing S. de R.L. de
C.V.Av. San Francisco #16
Bodega #2 | Col. San Francisco
Cuautltalpan Naucalpan,
Estado de México 53370
Phone +52 55 / 5358-6159
Fax +52 55 / 5358-5011
[email protected]
NEW ZEALAND
NZ Retail Equipment Ltd
12 Ash Rd, Manukau City
P. O. Box 98916 SAMC
New Zealand
Phone +64 (0) 9 / 262 30 44
Fax +64 (0) 9 / 262 30 66
panama
EQUIPAMIENTO
Y MAS S.A. DE C.V.
Omega # 278
Col. Romero de Terreros
Del. Coyoacan
CP 04310 Mexico DF
Phone+52 55/55 49 31 10
Fax +52 55/10 84 26 50
Mobile+52 55/51 03 43 43
roberto.mendoza@
equipamientoymas.com
PERU
del este
Phone+58 (0) 2 / 129 75 09 35
Fax +58 (0) 2 / 129 75 0 1 50
[email protected]
PHILIPPINES
Target Display Co. Inc.
4th Floor, Ricogen
All Season Building
112 Aguirre Street
Legaspi Village
Makati City, Metro Manila
Phone+63 (0) 2 / 891 36 07
Fax +63 (0) 2 / 891 36 09
[email protected]
www.targetdisplay.com
SAUDI ARABIA
Packaging Equipment &
Supplies Co. Ltd. (Zultec)
P.O. Box 52721 | 21573 Jeddah
Phone+966 (0) 2 / 670 04 90
Fax +966 (0) 2 / 670 03 41 [email protected]
SINGAPORE
John Chen (Pte) Ltd.
6 Little Road
Singapore 536984
Phone+65 62 85 21 22
Fax +65 62 85 30 68
[email protected]
www.johnchen.com.sg
south africa
Top Assist 13 (Pty) Ltd.
18C Eastry Road Claremont
Cape Town 7708
Phone+27 21 / 683 58 23
Fax +27 21 / 683 58 23
Mobile+27 / 828 24 06 43
[email protected]
Taiwan
Willington Fabrications
Rm 603, Gold Stone Building
380 Lin Sheng North Road
Taipei 1045
Phone+886 (0) 2 / 25 11 51 68
Fax +886 (0) 2 / 25 22 25 21
[email protected]
TUNISIA
Multiprotect+
P.O. Box 257
Cité Jamil – Menzah 6
2091 Tunis
Phone+216 (0) 21 / 21 88 88
Fax +216 (0) 71 / 88 32 22
[email protected]
[email protected]
Uruguay
Acondicionamiento
Integral S.A.
Juan D. Jackson 1202
Montevideo
Phone+598 (0) 2 / 400 14 14
Fax +598 (0) 2 / 408 66 23
[email protected]
Venezuela
del este
Phone+58 (0) 2 / 129 75 09 35
Fax +58 (0) 2 / 129 75 0 1 50
[email protected]
contact details of further representatives
can be supplied upon request.