2013_ECL_Prospectus:Layout 1

EXHIBITOR PROSPECTUS
Co-located With:
August 18 – 20, 2013
Los Angeles Convention Center
Los Angeles, California
Produced & Managed By:
ACCESS THE GROWING MARKET! READY. SET. GROW.
EXHIBIT HERE ... to find foodservice professionals READY to buy!
As an exhibitor at Expo Comida Latina, you can expect to meet
with every type of buyer – from independent groceries, bodegas and
supermarkets, to single and multi-unit chain restaurants, institutional
and commercial foodservice, and specialty distributors.
Gain a Fresh Perspective on Your Business®
Make a commitment now, to yourself, your business and your future.
www.expocomidalatina.com
Expo Comida Latina is brought to you by Reed Exhibitions and is co-located with the Western Foodservice & Hospitality Expo.
ABOUT THE SHOW
NEW Trends
Expo Comida Latina brings together buyers and suppliers from across the North American
distribution, retail and foodservice markets for networking, education and product sourcing
in the growing authentic, specialty, gourmet and mainstream Hispanic-American US market.
The Show will provide you with the strategic forum to demonstrate your food products to
a growing audience.
MARKET FACTS
䊳
REACH QUALIFIED BUYERS across North America‘s fast-growing, $9.5
food and beverage category.
Billion Hispanic
PACKAGED FACTS REPORTS Hispanic foods and beverage sales topped $7 Billion in
2009, and projects accelerated growth in the US marketing, topping $9.5 Billion
in 2014.
䊳 The 2009 figures represent an increase of 28.7% from the $5.4 Billion in 2005.
䊳 The expanding appetite for Hispanic food and drink among non-Hispanic Americans,
combined with the rapid increase in the Hispanic population, is driving sales of
Mainstream Mexican products along with Authentic Hispanic and Nuevo Latino foods.
䊳 The segments are garnering substantial sales boosts from America’s population
of adventurous food enthusiasts known as “foodies”. The demand has caused new
Hispanic products to be created at a rapid pace to meet the demand for new and
different. Foodservice operators and restaurateurs are creating innovative and exciting
dishes to keep pace with consumer demand.
䊳 TECHNOMIC REPORTS that Hispanic consumers currently comprise 16% of the
US population and are projected to reach 30% by the year 2050. The demographic
currently represents about $1 Trillion of spending power in the United States, and is
the fastest growing population group in America.
䊳 More than a third of Hispanic consumers report a high level of brand loyalty.
䊳 Three in four consumers purchase prepared foods at grocery stores at least one
a month; and a third say they do so at least once a week .
NEW Products
NEW Ideas
䊳
Gain a Fresh Perspective on Your Business®
Make a commitment now, to yourself, your business and your future.
www.expocomidalatina.com
WHO ATTENDS?
Buyers across retail and foodservice operations attend Expo Comida
Latina, and the co-located event Western Foodservice & Hospitality Expo. You’ll have access
to buyers registered to attend both events from:
Bakeries / Panaderias
Bodegas
Buying Agents
Cafes
Convenience Stores
Corporate Catering
Correctional Programs
Delicatessens
Drug/Pharmacy Chains
Grocery Retailers with in-store foodservice
Hispanic Groceries
Hotels / Resorts / Casinos
Independent Grocers
Independent Restaurants
National/Regional Restaurant Chains
Neighborhood Groceries
Online Retailers
Online Wholesalers
Public and Private Schools & Camps
Retail / Foodservice Distributors
Specialty / Gourmet Stores
Supermarket Chains
Theaters /Theme Parks
Universities / Colleges
Variety Stores
Vending Services
Warehouse Chains
Wholesalers
2012 Attendance by:
2012 Attendance by:
TYPE OF BUSINESS
JOB FUNCTION
Distribution – Foodservice . . . . . . . . . . . . . . . . . . . 8%
Distribution – Retail . . . . . . . . . . . . . . . . . . . . . 14%
Government . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2%
Hotel / Resort / Catering . . . . . . . . . . . . . . . . . . 4%
Importer / Exporter . . . . . . . . . . . . . . . . . . . . . . 7%
Institutional Foodservice . . . . . . . . . . . . . . . . . . 3%
Restaurant – Independent . . . . . . . . . . . . . . . . 15%
Restaurant – Chain . . . . . . . . . . . . . . . . . . . . . . . 4%
Specialty Market . . . . . . . . . . . . . . . . . . . . . . . . . 3%
Supermarket / Hypermarket Chain . . . . . . . . . . 4%
Supermarket – Independent . . . . . . . . . . . . . . . 7%
Supplier . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8%
Warehouse Club . . . . . . . . . . . . . . . . . . . . . . . . . 2%
Buyer / Broker / Rep . . . . . . . . . . . . . . . . . . . . . 23%
Corporate Management . . . . . . . . . . . . . . . . . 30%
Foodservice Management . . . . . . . . . . . . . . . . 20%
Purchasing / Merchandising . . . . . . . . . . . . . . 14%
Marketing / SalRetail Management . . . . . . . . . 7%
R&D / Product Development . . . . . . . . . . . . . . . 6%
Gain a Fresh Perspective on Your Business®
Make a commitment now, to yourself, your business and your future.
www.expocomidalatina.com
EXPO COMIDA LATINA
ONE EXHIBIT. TWO SHOWS. MORE OPPORTUNITY!
Expo Comida Latina takes place alongside the Western Foodservice & Hospitality Expo,
the largest and most attended showcase of foodservice products in the Western U.S.
The two co-located shows attract more than 8,000 retail and foodservice buyers; and feature more
than 500 booths of products and vendors. Exhibitors at Expo Comida Latina will
benefit from seeing buyers attending both events!
EXHIBIT HERE ... we do everything we can to make sure the
RIGHT BUYERS attend the events!
SECURE YOUR EXHIBIT SPACE NOW to be sure you’ll receive exposure through the entire visitor marketing
campaign. Take full advantage of the incredible opportunity tradeshows present … put your company’s
exhibit and products “in the minds” and “on the agendas” of the right buyers before they get to the show!
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Advertising: Synergistic print ad campaign to run in trade publications achieving more
than 1.2 million impressions.
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Direct Mail: Campaign totally more than 80,000 pieces hitting different industry segments.
Relationships: Leverage relationships with state and regional associations.
䊳 E-Marketing: Last year, more than 98% of all registrations were generated off the
䊳
event websites.
Outbound Telemarketing: Comprehensive program designed to deliver qualified buyers.
䊳 Public Relations: Aggressive campaign to get coverage in trade and consumer media.
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READY TO EXHIBIT HERE? Or just want more information?
CONTACT: Robert Campo at [email protected] or call (203) 840-5323.
Gain a Fresh Perspective on Your Business®
Make a commitment now, to yourself, your business and your future.
www.expocomidalatina.com
Expo Comida Latina is brought to you by Reed Exhibitions and is co-located with the Western Foodservice & Hospitality Expo.