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PROLOGUE
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C O R P O R AT E S E R V I C E S
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ABOUT US
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H E A LT H , B E A U T Y & FA S H I O N
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W H AT D O W E K N O W
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FOOD & BEVERAGE
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W H AT D O W E D O
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IT & ELECTRONICS
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KEYMAN
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OTHER PRODUCTS & SERVICES
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CLIENT LIST
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COMMUNITY
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SHOWCASE
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C O N TA C T U S
What do you do when proven ways just don’t work anymore?
How do you survive in markets that are
At Compass, we help you seize the best
incredibly complex and uncertain, intensely
competitive and rapidly changing, where
opportunities in your markets by
combining intelligence and radical
customers and shareholders constantly
demand more, and proven ways of
marketing and advertising just don’t work
imagination in more strategic, innovative
and effective ways to inspire you to think
and do what you might never otherwise
anymore?
have thought possible.
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ABOUT US
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Where goals are shared and burdens divided.
Compass was established in 1991 to impact
Our key strength is in developing sound
At Compass, our primary concern is
our community with values that are sorely
absent today—accountability, integrity and
strategies that are practical, implementable
and culture-relevant in order to reach
founded in the well-being of our client's
business, a sure sign of our interest in long-
trustworthiness. With a culture founded on
christian values, we consider ourselves an
agent of change by the way we live, work
target audiences effectively. Our knowledge
and experience stem from insights gained
from our association with market leaders
term business relationships where goals
are shared and burdens divided.
and build relationships with customers,
associates and vendors alike.
and players—and our list of multi-national
clients testify to our level of competency
and acceptance in the marketplace.
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What do we know about marketing and advertising?
As a result-oriented organization, we have
Imedeen continues to thrive on consumer
For years, we kept Schering-Plough ahead
worked for some of the most exciting
industries in the world. From our early
testimonials, a marketing concept we sold
them in their early days while Vico has
in the anti-histamine industry by keeping
medical professionals interested while
days with Lancôme, where we spent over
eight years providing advertising and
promotion support, to reinventing Brahims
made its presence felt through sampling
strategies that have gotten many to switch
from their favourite chocolate malt
almost a decade with FranklinCovey has
seen their brand grow to become the
premium choice in life-changing human
for worldwide markets, we've made
Malaysia—and the world—sit up and take
beverage.
capital training.
notice of the brands we work for.
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However, working with smaller brands has
A packaging review and new positioning
In our 18 years of business, we constantly
often provided the greatest learning
experiences.
opened new markets while gaining
significant shelf space in the local market.
yearn to go where we have not gone—to
grow brands in industries we have no prior
SmarThumb was a ground-breaking
computing concept that needed a world-
Smaller brands have no alternative but to
think and operate differently in order to
experience in. These opportunities make us
learn, think, create and implement strategies
that are not influenced by precedents.
class brand image to take the world by
storm. We gave them one and the world
overcome bigger competitors, to make the
most of their advantages, and to do more
It's the unexpected that puts fear in the
competition and this is where we thrive best.
responded. Pharmasafe, a contact lens care
company, was well-equipped with state-ofthe-art manufacturing to take on the world
with less.
but suffered from poor market response.
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From conception to final product—or anywhere in between.
What do we do?
Together with our ability to negotiate
> Marketing & Advertising Consulting
> Strategic Planning & Research
projects at any level, our close
collaboration with quality business
> Customer Relationship Management
> Corporate Identity & Branding Programs
> Public/Media Relations
partners ensure professional delivery each
and every time—whether your needs are
from conception to final product or
> Event Management
> Publishing of Marketing Collateral
anywhere in between.
> Packaging and Point-of-Sale Design
> Media Planning & Buying
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The Leader of the Band.
ANDREW WONG was a contributing writer
He has consulted on a diverse range of
and critic for The Star where he also hosted
Wong’s World. As a multi-talented
work—from book projects with HRH Sultan
Azlan Shah to brand-building and CRM
entrepreneur, marketeer, strategic planner,
copywriter and designer, his experience
includes product development of FMCGs
initiatives with home-grown and
international brands. He was also a longstanding member of Business Network
and advertising management for
consumer, industrial and corporate
International where he served as chapter
president.
products and services.
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A proven record as exemplified by our portfolio.
With a proven record as exemplified by our
AIG-Software International, American
portfolio of work, we're blessed with longstanding customers who continue to
Express, Biotherm, Brahims, Chem-Dry,
DaimlerChrysler, Diethelm, FranklinCovey,
experience our higher level of commitment
and contribution to their bottom line.
Since inception, most of our new business
Gucci, Guess, Guy Laroche, Imedeen,
Lancôme, Lanvin, LLumar, Malaysian
Institute of Accountants, Pharmasafe,
sources stem from referrals—an assuring
indication of the degree of customer
Pierre Cardin, Persona Global, Pureen,
Ralph Lauren, Redtone, Schering-Plough,
satisfaction we deliver. Among the names
we have worked with are:
SKII, SmarThumb, Smith+Nephew, Sony,
SuperCamp, Tupperware Brands and Vico.
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A glimpse of something tangible.
Things of real value are often intangible but there are
times when you need a glimpse of something tangible
to take that leap of faith. For fans of eye candy, here’s
something to chew on.
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CORPORATE PROFILE
Leadership Resources
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FranklinCovey
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BRAND AD
FranklinCovey
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PRESS AD
FranklinCovey
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PROGRAM AD
Malaysian Info Science
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BROCHURE
Persona Global, Inc.
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BROCHURE
Persona Global, Inc.
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CAMPAIGN ADS
Imedeen
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POSTER
Schering-Plough
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FLYER
Pharmasafe Laboratories
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BRAND MAGAZINE
Lancôme
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BROCHURE
Lancôme
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PRODUCT GUIDE
The Perfume Shop
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CAMPAIGN AD
Lancôme
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CATALOGUE
SKII
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RETAIL POSTER
Aroma Vera
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DIRECT MAIL
Aroma Vera
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Aroma Vera
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DIRECT MAIL
Aroma Vera
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PACKAGING DESIGN
BeautiControl
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DIRECT MAIL
Ambience Aromatics
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MAGAZINE AD
Guess?
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PROMOTION CAMPAIGN
Wah Chan Jewellers
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CAMPAIGN AD
Wah Chan Jewellers
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PRESS AD
Pierre Cardin
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SALE AD
Rachel B.
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PACKAGING
Brahims
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FLYER
Brahims
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ADVERTISING CAMPAIGN
Snow Brand
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BILLBOARD
Vico
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MENU MAILDROP
The Magic Wok
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PRESS AD
Kelana Seafood Centre
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BROCHURES
ISA Technologies
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EVENT FLYER
Sony
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PACKAGING
SmarThumb
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CAMPAIGN BROCHURES
Tupperware Brands
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MEMBERS’ MAGAZINE
American Express
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MEMBERS’ MAGAZINE
American Express
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DIRECT MAIL CAMPAIGN
SuperCamp
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DIRECT MAIL CAMPAIGN
SuperCamp
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FRONT
MAGAZINE AD
CSR Building Materials
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MAGAZINE AD
LLumar Security Films
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FLYER
Rococo
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ALBUM COVER
Zainal Abidin
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POSTER
The Life Chapel
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POSTER
The Life Chapel
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C O N TA C T U S
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A compass always shows you the right direction.
Compass Creative Sdn Bhd 327530-A
Unit 11-2, Jalan PJU 8/5A, Damansara Perdana,
47820 Petaling Jaya, Selangor Darul Ehsan, Malaysia.
T +603.7710.1570
F +603.7710.1571
E [email protected]
W www.compass.com.my
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© 1991–2010 Compass Creative Sdn Bhd. All Rights Reserved.
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