Through a single vision of fashion for over 33 years,
we have found the ladies’ casual market to blossom
for women between the ages of thirty through their
fifties with creative inverse fashion concepts and
a challenging spirit. Therefore we have grown into
an integrated fashion and retail company for the
pleasure of men and ladies of all ages, and achieved
the blossoming of fashion over the whole of Korea.
We will go forward for the happiness of
the whole world with new styles and an
expansive vision.
CONTENTS
Overview of the Group
Group Affiliates
08
History | Performance
10
CEO’s Greetings
12
Mission & Vision
14
Core Values | Management Ethics
15
Introduction of CI
16
Business Portfolio
17
Brands
Crocodile Ladies | Châtelaine
20
Olivia Hassler | Ragello
21
Carries Note | Stefanel
22
Wildroses | Northcape
23
Castelbajac | Yezac
24
Bon | Bon.g-floor
25
Esquire | Gelflex
26
Young age | Portfolio
27
Sonovi | Elite
28
Bauhaus | Fashion Lounge
29
Core Competency
Customer Management
32
Business Portfolio
33
Global Network | Logistics Infrastructure
34
Overseas Business
36
Marketing Activities
38
Hyungji Vision Center | Recruit
40
Corporate Culture
41
Corporate Social Responsiblity
Awards
44
Social Contribution | Industrial-Academic Cooperation
46
Affiliates
48
Complete Fashion from head to foot, bringing happiness to the entire world!
Group Affiliates
We open a new page of fashion
industry in Korea with continuous
innovations and challenges for the
happiness of our customers.
An integrated fashion distribution company to lead lifestyles with creative innovation
•‌Hyungji Apparel Co., Ltd has grown with the success story of Crocodile ladies for ladies and
then changed their name to Fashion Group Hyungji as well as its CI in 2009 with the vision of an
integrated fashion company.
•‌The group has fashion and distribution affiliates including Hyungji I&C, Hyungji Esquire, and Hyungji
Shopping, etc. and leads the way as a creative and passionate organization of culture to achieve its
visions, missions, and core values.
(Listing in KOSDAQ)
(Listing in KOSPI)
A global fashion company seeking a contemporary related total fashion concept
A new-concept of outlet stores provides value and pleasure!
•‌The company has grown into a representative company of men’s wear launching Bon and Bon.
g-floor as well as Yezac, the first national shirts brand in Korea and launched a high-class ladies’
brands of ladies’ apparel such as Carries Note and Stefanel, etc.
•‌The company actively promotes its products in the global markets including China, Taiwan, and
Vietnam and possesses a fashion sense based on contemporary values and a highly sought after
brand power.
•‌T
he corporation is in charge of the outlet stores distribution and Yangsan Logistics Information
Center, etc. for Fashion Group Hyungji
•‌T
he company launched a new distribution brand, “Fashion Lounge,” and demonstrated the new
value of being an integrated shopping space to enjoy fashions, F&B, and culture.
•‌T
he company concentrated its endeavors in the development of distribution channels to meet
contemporary consumption patterns in order to enjoy outlet stores, shopping and life contents.
The first company to lead in the market of school uniforms, based on tradition and
expertise for over 46 years
A premium shopping mall for the coexistence of fashions, F&B, and cultures!
•‌The company launched “elite” school uniforms in 1997 for the first time and with the introduction
of new brands and values, based on its tradition and expertise for over 46 years, led the market in
school uniforms.
•‌The company implemented a special project to produce companies’ uniforms, special industrial
uniforms, and various group uniforms as well as “elite,” school uniforms.
•‌The company ran a global OEM business through PT Elite, an Indonesian factory.
The company's dreaming to become a famous shoemaker based on its tradition and
craftsmanship for over 55 years
•‌The company was established in 1961 and has led the trends in domestic shoes and fashion
accessory markets.
•‌The company has excellent assets such as the technology accumulated over its 55 years, a
craftsman's spirit, and their own factory.
•‌The company ran the business of shoes, bags, and fashion accessories manufacturing with the
brands of Esquire, Youngage, and Sonovi with a long tradition and history.
08 _ Happy Flower To You
•‌T
he company runs distribution businesses for Fashion Group Hyungji and began operating Bauhaus
in Jangan-dong, Seoul in 2015, will open a new shopping mall in Hadan, Busan in 2016, and will have
seven shopping malls by 2020.
•‌L
ocal landmarks for high-grade contents, such as fashions, F&B, living, cinema, and a culture center,
etc. with one-stop shopping convenience
Provision of an optimum production solution based on C&M factory in Vietnam
•‌A
global apparel manufacturer established on the foundation of technology and expertise for more
than 25 years
•‌P
roduction of children’s wear and outdoor wear of global brands including ladies’ high casual
products
•‌C
onstruction of the best and most optimal equipment system on a 12,900㎡ site with more than 1,500
employees
Fashion group hyungji _
09
History | Performances
Happy footprints of Fashion Group Hyungji
The history of Fashion Group Hyungji is the history of the fashion industry in Korea. The
group leads the markets with new paradigms such as the development of ladies’ casual
markets for ages thirties through fifties
The second foundation
Growth period
2010s
2000s
2010 Launched Wildroses
2010 Established PT ELITE, a global apparel manufacturer
in Indonesia.
2010 Launched Bon.g-floor.
2011 Changed firm name from Esquire to EFC Co., Ltd with declaration of CI.
2012 Launched Northcape.
2012 Held a briefing session on operating a store as the
30th anniversary of founding.
2012 Merged Woosung I&C as an affiliate of
Fashion Group Hyungji.
2013 Merged Elite Basic Co., Ltd as an affiliate of
Fashion Group Hyungji.
2013 Acquired NorthCape.
2013 Acquired premium outlet Bauhaus.
2013 Merged C&M factory in Vietnam as an affiliate of Fashion Group Hyungji.
2014 Acquired the trademark rights for Wildroses in Asia.
2014 Acquired domestic trademark rights for Stefanel, an Italian ladies’ wear brand.
2014 Acquired domestic trademark right for Castelbajac, a French brand.
2014 Launched Bon.g-floor, a men’s wear brand in Chinese markets.
2015 Opened Hyungji Vision Center, an urban training institute.
2015 Constructed Yangsan Logistics Information Center.
2015 Launched Castelbajac, a golf wear brand designed from inspiration of art.
2015 Acquired Wildroses, a global brand.
2015 Merged EFC (Esquire) as an affiliate of Fashion Group Hyungji.
2015 Declared integrated CI of the group and 2020 Vision.
2000 Changed firm name to Woosung I&C Co., Ltd.
2001 Established Miss Mr Co., Ltd.
2002 Established an Employ buy out company named Elite Basic Co., Ltd.
2003 Established the employee stock ownership association of Woosung I&C Co., Ltd.
2003 Hyungji Apparel Co., Ltd moved to the company building in Gangnam-gu.
2004 Woosung I&C Co., Ltd was listed on the KOSDAQ.
2004 Launched Bon, a men’s wear brand.
2005 Established Shanghai Hanyeongje yeojang co., Ltd. in China.
2005 Launched Esquire Homme and Sonovi.
2006 Launched Châtelaine.
2006 Established the employee stock ownership association of Elite Basic Co., Ltd.
2007 Launched Olivia Hassler.
2008 Launched Ragello.
2009 Hyungji Apparel Co., Ltd moved into new headquarters building in Yeoksam-dong.
2009 Changed firm name to Fashion Group Hyungji with the declaration of CI.
2009 Elite Basic Co., Ltd was listed in KOSPI.
Launching period
1990s
1994 Established Hyungji Corp.
1996 Launched Crocodile Ladies
1996 Established Yantai Esquire Shoes
Co.,Ltd. in China.
1997 Launched elite school uniforms.
Changed firm name from Cheil Synthetics
Co., Ltd to Saehan Co., Ltd.
1998 Launched Yezac.
1998 Hyungji Apparel Co., Ltd moved to Miwoo
Building in Cheonggyecheon.
1998 Established Hyungji Apparel Co., Ltd.
Beginning period
1960s-1970s
1961 Established Esquire Shoes Co., Ltd.
1969 Launched textiles for elite school uniforms.
1972 Established Cheil Synthetics Co., Ltd as an affiliate of Samsung Group.
1980s
1980 Established Sidae Shirts Co., Ltd.
1982 Established Crown.
1985 Changed firm name to Woosung Apparel
1989 Launched Portfolio.
Fashion Group Hyungji repeated its pattern of high growth and achieved more
than 500 billion KRW in sales over the 10 years since establishment, attracting the
attention of the industry. Fashion Group Hyungji achieved one trillion KRW in sales
in 2013 with the expansion of its business areas to men’s wear, outdoor wear,
school uniforms, and the distribution business, etc. through strategic M&A from
2012. Fashion Group Hyungji was acknowledged as the representative integrated
fashion distribution company for Korea.
Growth trend in sales and distribution networks for each year
(Unit: KRW 100million, as retail price)
2,100
1,860 1,900 11,340
1,538 10,030 10,100
Stores
Sales
980
750 5,122
4,740
80
102
2001
180
892
2003
1,103
5,787
1,300 7,300
7,000
355
2,362
2005
2007
2009
2010
2011
2012
2013
2014
2015
Year
11
CEO’s Greetings
“We create fashions to give you happiness.”
An enterprise bringing you happiness…
Leading customers' life styles
Fashion Group Hyungji places the highest value on “Happiness” and is the
philosophy of its establishment and participates in management activities for the
values of customers, executives/employees, agent managers, suppliers, and
stockholders.
We plan for continuous and stable growth by promoting qualitative growth with
expansion of business areas and substantial management through strategic M&A in
spite of low growth trends.
We expanded our business line to the golf market by launching Castelbajac, a
famous French fashion brand, in the spring in 2015.
We intend to be reborn as an enterprise that leads customers in their lifestyles with
the introduction of total fashions as well as fashion clothes to customers in addition to
increased market power.
Overcoming the top domestic position
To become a global enterprise
The Fashion industry is in a decisive position to begin a new Korean Wave through K-Fashion based on the economic expansion of
territory made possible by the Korea-China FTA and Korea-Vietnam FTA.
Current chairman of Korean Apparel Industry Association
Current chairman of mid-sized enterprise members, Korea Chamber of Commerce and Industry
Current member of Commission on Unification and Economy, The Federation of Korean Industries
Current vice-chairman of Korea Federation of Textile Industries
Current chairman of Urban Fashion Small-Industry Development Association
Current visiting professor of Dankook University. Graduate School of Business Administration
Current special appointment professor of Chung-Ang University
Current adjunct professor of Soongsil University Graduate School of Business Administration
I am the chairman of the Korean Apparel Industry Association and the chairman of mid-sized enterprise members, Korea Chamber
of Commerce and Industry and am providing the foundation for domestic fashion companies to expand their business to foreign
countries, thus assisting the government to provide the strategies to support and cultivate the fashion industry. Our group promotes
the fashion business in China and Taiwan, etc. by launching Châtelaine and Bon.g-floor.
We intend to become the top integrated fashion distributor and to lead customers to a happy lifestyles by maximizing our strong
points in quality competitiveness, price competitiveness, and opportunities for global business, using our large infrastructure.
Fashion group hyungji CEO
13
Mission & Vision
Core Values | Management Ethics
“Happy Flower to You”
Core Values
is the vision dreamed of by the members of Hyungji
Professional passion
Professionalism, target consciousness, and
execution power
Mission
Beautiful challenge
Patience, courage, and pioneer spirit
Executives/
Employees
Core Values
Cooperated in creation
Open thought, communication, and synergy
Customers
Righteous growth
Vocational ethics, transparency, and
credibility
Mission
Partners
Righteous
growth
Professional
passion
Cooperated
in
creation
Beautiful
challenge
Growth Objective of the Group
Unit : KRW 100 million
Total sales
Operating profit
A company to create
happy fashion cultures
380
10,100
Year
Vision
" Happy Flower To You "
Fashion
Lifestyles
Customer-orientation
Customers’ happiness
2,000
20,000
3,000
30,000
With customers,
executives/employees,
partners, and societies
Healthy Eco System
2014
2017
2020
Management Ethics
Fashion Group Hyungji executes ethical norms for transparent and incorruptible transactions in
order to grow continuously as a group to create happy fashion cultures.
How to use Ethical Appeal System
Homepage : www.hyungji.co.kr
E-Mail : [email protected]
Telephone : 02-3498-7417, C.P : 010-5211-7426
‌
Mail : Audit
Team of Fashion Group Hyungji, Hyungji Bldg, 776-15, Yeoksam-dong, 322,
Nonhyeon-ro, Gangnam-gu, Seoul
15
Introduction of CI
Business Portfolio
Happy Flower( )
means happiness.
Business Portfolio
Fashion Group Hyungji is an integrated fashion and retail company that
represents Korea.
Goal of
3 trillion KRW
of total sales
Process Color - M80 Y95
Spot color - DIC 2518
Achievement of
500 billion KRW
of total sales
Achievement of
300 billion KRW of
sales with a single brand
Hyungji Main Gray
Process Color - K70
Spot color - Pantone Cool Gray 11 C
Meaning of CI
2007
The “h” in the symbol of CI is the repeatedly hand-written expression of the “h flower.” It symbolizes the
happiness which is to be transmitted to the world by Fashion Group Hyungji.
With the motive of “h” that is the first letter of “hyungji,”
High Quality
Hybrid
Happiness
Humanism
Harmony
Exceeding
1 trillion KRW
Achievement of of total sales
700 billion KRW
of total sales
2012
Goal of
2 trillion KRW
of total sales
2020
2017
2015
2013
2011
2008
1996
Crocodile Ladies,
pioneered new market
(1996)
High Quality
Hybrid
Happiness
Humanism, and
Harmony, etc.
Harmony is included in the management philosophy of Fashion Group Hyungji. It has the intention
for the goal of growing into the top fashion company in order to lead the Korean fashion industry and,
furthermore, the vision to leap to the level of a global fashion group.
Top ladies'
wear company
The integrated CI of the group was changed into English to meet its vision in order to grow into a global
fashion distributor by 2020, and was announced at the 33rd anniversary of our establishment in 2015.
Launching of Wildroses,
advance to outdoor wear
market(2010)
Business
expansion to
outdoor and
men’s wear
markets
Acquisition of Hyungji I&C(2012)
Acquisition of Bauhaus(2013)
Acquisition of Hyungji Elite(2013)
Acquisition of Hyungji Esquire(2015)
Business
expansion to
distribution
business and
school uniform
market
Business
expansion to
shoes and
fashion
accessory
markets
Business expansion to
Taiwan (2013)
Business expansion to
China (2014)
Continuous
growth and
business
expansion to
global markets
The image of the group that automatically changes to meet trends and seeks for new ones is always
embodied with change and a dynamic and rising mood is expressed as our symbol. It is emphasized
when one's observation of the symbol goes from the left to the right to read the symbol.
First of all, “g” is highlighted to emphasize take off in order to be a global total fashion distribution
company.
Development of distribution business focused in Busan
Color of CI
For the Colors of CI, Hyungji adopted Orange to express a warm passion and happiness and unique
character. Hyungji's Main gray color expresses a rational and high-status feeling.
Meaning of Company Name
Fashion Group Hyungji is a new firm name that was declared with the establishment of the vision of
Hyungji Apparel Co., Ltd. Our name was changed in order to become an integrated fashion company
in December 2009. Fashion Group Hyungji represents an expansion to various clothes and distribution
channels including men’s wear and outdoor wear, etc. over its history as a professional clothes
company and has the goal and long-term business vision to expand to more fashion-related business
in future.
Fashion Group Hyungji aims to become a top global company in the domestic markets as an
integrated fashion distribution group to improve the quality of future lives, provide pleasure, and be
responsible for a comprehensive approach to lifestyles.
Busan Hadan Mall
(Completed in 2016)
Fashion Group Hyungji develops a distribution business
focused in the Busan area based on the will of our Chairman,
Choi Byung-oh from Busan. Fashion Group Hyungji
constructed Hyungji Town in Goejeong-dong, Busan in
2014, opened a logistics information center in Yangsan in
2015, and operates distribution and logistics facilities with a
harmonization of fashions, F&B, and other fashion cultures,
in order to contribute to the local cultures, employment, and
economic activation of the area.
The shopping mall of Fashion Group Hyungji in Hadan,
Busan has seventeen stories above ground and eight
underground on 58,896㎡. The first basement floor is directly
connected with Hadan Station of Busan Subway for good
accessibility and has fashion stores, restaurants, theaters,
sport facilities, financial institutions, and offices, etc. This
shopping facility is the largest integrated shopping mall and
will be a landmark in Saha-gu.
Shopping
F&B
Culture
Amusement
17
We make valuable brands over good clothes.
WOMEN
WOMEN
Brands
Crocodile Ladies
Châtelaine
Olivia Hassler
Ragello
Top ladies’ casual in Korea
Modern french emotional brand
Contemporary emotional value casual
High-grade ladies’ adult casual
Crocodile was first created in Singapore in 1947 and enjoys
worldwide popularity and the long history and tradition of a global
fashion brand. Crocodile Ladies was launched as a ladies’ casual
brand in Korea for the first time in the world and is a first class ladies’
wear brand which created a blue ocean in the adult casual market
for ladies in their thirties through fifties.
Ladies’ wear with unique modern trendy emotions to emulate the
specificity and pride of French queens in the middle ages
Contemporary casual wear with a fashionable style for ladies who
attach an importance to rational values, enjoying a vital life, and
maintenance of strict self regulation
“Ageless and timeless” style represents the desire of ladies in order
to maintain youth and beauty in a timeless and ageless fashion.
Launching
Model
Concept
Launching
Model
Concept
Launching
Model
Concept
Launching
Concept
Distribution
Distribution
Product group
March, 1996
Ha Ji-won
Practical casual with high quality in reasonable price
category
Boutique stores and department stores
Business line and Croctive line
Distribution
Product group
February, 2006
Ko Jun-hee
Highly emotional modern French fashions with the
intention of pursuing current trends and character
Signature line and voyage line
Distribution
Product group
September, 2007
Han Ji-hye
Contemporary ladies’ seeking casual wear for values
and style
Premium line and haute casual line
September, 2008
Ageless and timeless
Boutique stores
21
OUTDOOR/SPORTS
WOMEN
Brands
Carries Note
Stefanel
Wildroses
NorthCape
Highly emotional contemporary women’s
formal wear
Italian, highly emotional contemporary ladies’
wear
Swiss outdoor wear for ladies
Authentic outdoor wear of North Europe
Carrier Note seeks a luxuriousness and womanly image based on
simple and highly emotional sensibility, suggesting comfort and
coordination in order to satisfy both dignity and liberalization.
Refined and contemporary Stefanel is an authentic Italian knitwear
possessing trendy emotions and wearable styling.
Wildroses is a professional outdoor wear for ladies which originated
in Switzerland for the first time in the world and is a stylish outdoor
wear for use in mountain climbing, yoga, and tour, etc. It is a highly
functional product with a scientifically fitting feeling to show highgrade feelings of colors and ladies’ body types and leads the new
paradigms in outdoor wear markets.
NorthCape is an authentic outdoor wear which was created based
on North European sensibilities and the challenge of the spirit of
Peary, with the aim of Nord Capp which is a pure land in Norway.
NorthCape achieved rationality in terms of highly functional material,
design, and price and provides the style suitable for various activities
such as mountain climbing and touring, etc.
Launching
Model
Concept
Launching
Concept
Launching
Model
Concept
Distribution
Product group
Launching
Model
Concept
Distribution
Product group
Distribution
Product category
March, 1998
Yano Shiho
Highly emotional women’s formal wear with elegant and
contemporary feelings
Department stores
Contemporary casual line and formal dress line
Distribution
August, 1998
Italian and highly emotional contemporary ladies’
wear
Department stores
January, 2010
Ko Jun-hee
Professional outdoor wear for ladies
Dream line, pulse line, and explore line
August, 2012
Park Seo-joon
Authentic outdoor wear of North Europe
Peary line, Nord Capp line, and voyage line
23
MEN
GOLF/MEN
Brands
Castelbajac
Yezac
Bon
Bon.g-floor
Famous French golf wear
Stylish artists’ shirt
British contemporary men's wear
Elegant and witty city look
Castelbajac is a worldwide famous brand that was made by JeanCharles de Castelbajac, a French designer, in 1968 and has the
concept of “Art on the Field” based on creative design and on the
designer’s specific concept.
Yezac is a shirt brand that seeks its own, original styles and emotion.
It’s the brand for fashion people and provides a contemporary
interpretation of urban emotion based on contemporary and highgrade styles and purity.
Bon displays and introduces independent slim fitting suit lines for
the first time in Korea with the introduction of unique and creative
styling and held fashion collection events for the first time in the
history of ready-made clothes. Bon is a contemporary men’s wear
that has become the representative character that is the leading
urban refinement for contemporary trends.
Bon.g-floor is a casual brand of elegant and witty character for
young urban men and suggests practical styles. Bon.g-floor
advocates the most recent trends and cultures for the younger
generation, who are highly interested in cultural contents,
architecture, art, and cooking.
Launching
Concept
Distribution
Product category
Launching
Concept
Distribution
Launching
Concept
Distribution
Launching
Concept
Distribution
March, 2015
Art golf with young emotion and life styles
Sport line, premium line, and Bajac line
August, 1998
Highly emotional stylish artists’ shirt
Department stores
August, 2004
Stylish suit to seek for urban refinement and trends
Department stores
August, 2010
Elegant and witty city look for young urban men
Boutique stores and outlet stores
25
SHOES/ACC
SHOES/ACC
Brands
Esquire
Gelflex
Young Age
Portfolio
Authentic dress shoes to advocate modern and
luxury feeling
Comfort shoes in liberal life styles
traditional casual shoes in comfortable and liberal
styles
Elegantly designed practical dress shoes
Esquire is the representative brand of Hyungji Esquire and is a brand
of high-grade dress shoes based on 55 years of tradition. Esquire
aims at refined design and a comfortable wearing feeling and shows
excellent quality based on its own production expertise.
Launching
Concept
Distribution
September, 1961
Authentic dress shoes to advocate modern and
luxury feeling
Gelflex is a high-grade comfort shoe brand made by Esquire and is
the brand of casual shoes that meets the styles of multi purposes
during off time as well as business casual times.
Launching
Concept
Distribution
August, 2006
Comfortable shoes for liberal lifestyles for cooling
and relaxation
Young Age is the brand of comfort casual shoes with youthful and
susceptible emotions. Young Age aims at youth who are active in
their twenties and thirties with unique designs, reasonable prices,
and a comfortable wearing feeling.
Launching
Concept
Distribution
September, 1981
Authentic casual shoes focused on comfortable and
liberal styles and functionality
Department stores, outlet stores, and discount stores
Portfolio is the brand of authentic dress shoes with reasonable
prices. Portfolio is proud of its elegant design and high quality and
provides you with a lightweight and active functionality.
Launching
Concept
Distribution
January, 2007
Elegantly designed practical dress shoes
Boutique stores, outlet stores, and discount stores
27
OUTLET
ACC/SCHOOL
Brands
Elite
Bauhaus
Sonovi is a brand of handbags of unique designs that creative
and unique illustration images in happy and fun concepts that are
expressed as patterns on handbags. Sonovi aims at unique, and
vital twenty something youths.
Elite school uniforms have written a new history of school uniforms for
46 years since the launching of school uniform textiles in 1969 and has
positioned itself as the representative brand. Elite intends to keep its long
tradition and history with its best quality and customer satisfaction based
on the pride to cultivate the dream and hope of the schooldays of the
thirteen through eighteen age groups.
Bauhaus has integrated shopping spaces on 15 floors of area and
have more than 180 brands consisting of young casual and SPA
brands for teenagers and twenties, children’s wear stores for thirties
and forties of kids’ moms, ladies' casual wear stores, men’s clothing
stores, outdoor wear stores, food courts, and Lotte Cinema for all
age groups.
Launching
Concept
Launching
Concept
Launching
Concept
Sonovi
Emotional fashion accessories with unique life
styles
Distribution
January, 2005
The brand of emotional fashion accessories to show
unique life styles in a happy and fun concept
Department stores, outlet stores, and duty-free shops
Representative school uniforms of Korea with 46
years of tradition
Distribution
1969
Comfortable and beautiful number-one school
uniforms to communicate with its customers
Boutique stores
A premium fashion mall for families to enjoy 365
days a year.
Distribution
August, 2012
An integrated one-stop shopping mall for fashions,
foods, and cultures
Jang-an branch
Fashion Lounge
Good clothes in good spaces with happiness
Fashion Lounge is a fashion outlet store of Fashion Group Hyungji with
the aim of introducing diverse garment brands and convenient facilities
such as ladies’ wear, men’s wear, and outdoor wear, etc. under the slogan
of “Good clothes in good spaces with happiness.”
Launching
Concept
Distribution
November, 2014
Good clothes in good spaces with happiness
Boutique stores
29
Success of Hyungji has clear background.
Customer Management
Business Portfolio
DB of five million customers…
Start of customer satisfaction
Custom-made products and services are developed for customers through analysis
of DB of their purchase patterns, etc. as well as the body types and foot types of
five million customers of the group.
Management of integrated VOC (Voices Of Customers)
We intend to run customer-focused management with an integrated management of
diverse voices of customer as the management assets to meet market trends and
customers’ potential needs.
Call Center
Stores
Executives/
Employees
Customer
Panels
Homepage
SNS
Business portfolio
for continuous growth
Construction of business portfolio with synergy of fusion/integration
Sharing by CEO, affiliates, and business
HQ, process for customers, and innovation of customers’ values
VOC
Shoes /
Fashion
accessory
VOC DB through IT interface
Product
Development
Marketing
Customer Satisfaction
Activities
Customer Channel
Management
Integration of VOC including call center,
stores, executives/employees, and
online information
Golf Wear
Strategic management of relationships with
customers and with the operation of an integrated
membership systems and mobile applications.
Increased usages of accumulated points, management of
relationship with VIP, and increased benefits for members, through
integrated membership system of brands and implementation of
mobile CRM applications
Branding to elevate lifetime shares through relationship
management for the whole lifetime of customers, increased
usages of accumulated points, and increased benefits
Members
800,000
members
Year
900,000
members
2004
2,800,000
members
4,500,000
3,600,000 members
members
achievement
of 5,000,000
members
2006
2009
2011
2014
2015
[Share sales to members in each year]
Common members
Nonmembers
29.9%
Sales to
members
in 2013
Sales to VIP members
in 2013
Premium members 0.9%
Best members
22.1%
Excellent members 6.9%
Common members 51.5%
18.5%
Nonmembers
Distribution
Men’s Wear
Innovation
Creative
Differentiated customer services based on the analysis of sales of members and their
purchase patterns
Premium members
Best members
Excellent members
Integrated fashion
and retail company
Performance of four strategic tasks to accomplish 2020 vision
Increasing trend of members in each year
Achievement of a top membership record with the invitation of five
million members for the ladies’ market with a systematic operation
of CRM
Sales to
members
in 2012
Sports
Wear
School
Uniforms
Systemic Customer Management
in 2012
Ladies’
Wear
· Power of R&D
· Collaboration
· Creative design
· Knowlegde management
· Substantial management
· Good company for employees
Market
& Trend
Global
· ‌Overseas markets
advance
· Export business
· Agency business
· Innovation of Integrated
VOC management
· Management of big data
· O2O Strategy
27.4%
Sales to
members
in 2014
in 2014
Premium members 1.2%
Best members
12.3%
Excellent members 13.9%
Common members 55.6%
16.9%
Nonmembers
V2 strategy for scale and substantiality(Volume & Value)
33
Global Network l Logistics Infrastructure
Gaeseong
Hwaseong Integrated Logistics Center
Bangladesh
Nanjing BON.g-floor Store
Shanghai Hanyeongje
yeojang Co.,Ltd
Yangsan Logistic Information Center
Peru
Global sourcing partners
Overseas production factories
Vietnamese C&M Factory
Overseas subsidiaries and stores
Domestic logistics center
Taiwan Châtelaine Store
PT ELITE Factory
Export Business
Production foundation with the possession of our own factories such as
a Vietnamese C&M Factory and an Indonesian PT ELITE, etc.
Possession of experience in the processing of famous global brand
products
Brand agency business
Possession of more than 500 powerful global sourcing infrastructures
in the world
Expertise in production of 20million products in Korea and development of more than 20 domestic brands
Benchmarking of Li & Fung Ltd and achievement of excellent
SCM(Supply Chain Management) and outsourcing
Powerful global sourcing infrastructure
Retail networks
Most advanced logistics information system
We concluded a partnership with more than 300 competent suppliers in
Gaeseong, China, Vietnam, Indonesia, Bangladesh, Thailand, Myanmar,
Japan, Taiwan, Italy, Peru, France, and Turkey as well as Korea. Good
quality and design of products will be created at the most reasonable
prices through powerful global sourcing infrastructures.
Fashion Group Hyungji operates 2,100 strong distribution networks in
Korea. In terms of type, with the boutique stores taking the largest share
with 75%, department stores take 17% of the share, and outlets and
discount stores taking 8% of the share. (As of end of October, 2015)
<Distribution of retail networks in each area>
82 in Gangwon
405 in Seoul
93 in Incheon
72 in Chungbuk
424 in Gyeonggi
105 in Gyeongbuk
100 in Chungnam
Preparation of stable production foundation
with operation of our own factories
Fashion Group Hyungji provides a stable production foundation and
improves quality and cost competitiveness with the acquisition and
operation of Vietnamese C&M Factory and the Indonesian factory of
Hyungji Elite.
Vietnamese C&M Factory
Scale : 1,400 employees in 12,900㎡ of site
Indonesian PT ELITE Factory
Scale : 1,300 employees in 82,500㎡ of site
82 in Daejeon
121 in Daegu
90 in Jeonbuk
42 in Ulsan
79 in Gwangju
164 in Busan
71 in Jeonnam
151 in Gyeongnam
Hwaseong Logistics Center
Hwaseong Integrated Logistics Center has the most advanced
automated equipment systems with the construction of WMS
(Warehouse Management System) based on PDA. Rapid distribution and packing of products is possible through WMS and adequate
position for good accessibility helps to achieve rapid delivery to
whole stores in the country to improve the efficiency and mobility in
the operation of logistics.
Yangsan Logistic Information Center
Yangsan Logistics Center opened in 2015 and consists of a central
building (52,800㎡ of total available area) having ten floors above
ground and a subsidiary building (10,000㎡ of total available area)
having seven floors above ground on 11,092㎡ of a site.
The logistics facilities equipped with advanced automated systems
are capable of storing 600 pieces of clothing and advanced
unmanned automatic logistics machines are capable of processing
3,500 pieces of clothing an hour and 30,000 pieces of clothes a day
on average. Yangsan Logistics Information Center will significantly
strengthen its logistics competitiveness together with the synergy of
executing Hwaseong Integrated Logistics Center and will play core
roles in the growth of the group as the hub for the business in
southern areas.
19 in Jeju
35
Overseas Business
CHINA
TAIWAN
Taipei Mirarma Shopping Mall
Taipei Mirarma Shopping Mall
Sogo Department Store
Taoyuan Dajiang Shopping Mall
Taipei Eslite Shopping Mall
Hsinchu Big city sogo Department Store
Shenyang Xinglongyi Department Store
Bon.g-floor in Suzhou Taihua
Department Store
Huaian Zhongangshangcheng
Department Store
Nanjing Zhongangshangcheng
Department Store
Zhangjiagang Manbate Department Store
Bon.g-floor in Taipei Mirarma Shopping Mall
Suzhou Jinying Department Store
Shanghai Xinshijie Department Store
Daihuan Department Store
Châtelaine in Taoyuan Metrowalk Shopping Mall
Bon.g-floor in Shanghai Daihuan Department Store
Bon.g-floor stores
Hangzhou Wulinyintai Department Store
Yezac stores
Kaohsiung
Dollars Shopping Mall
Dream Mall
Châtelaine stores
Wildroses stores
Bon.g-floor in Taipei Xinyi Mitsukoshi Department Store
Aggressive development of overseas markets
Business expansion in Asia
CHINA
TAIWAN
Hyungji I&C participated in CHIC, which is the largest fashion
exhibition in Asia and which was held in Beijing, China in 2014, with
BON.g-floor and Yezac which are men’s wear brands. They attracted
hot responses from local buyers and the press. Therefore, Hyungji
I&C provided a bridgehead for successful business expansion in
China, opening twelve stores in the central commercial territories in
Shanghai, Hangzhou, and Suzhou, etc. since the opening of a store
in Suzhou Taihua Department Store in May, 2014.
Châtelaine, a French emotional brand, concluded a contract with
Collins, which is a Taiwanese fashion distributor, in 2013 and
expanded its business to Taipei, Kaohsiung, and Taoyuan in Taiwan,
and operates 13 stores including men's wear brand stores.
Châtelaine concentrates its endeavors on expansion of its stores in
the Asian territory including China and Southeast Asia with the
establishment of an overseas business department in order to grow
into a global brand.
Fashion Group Hyungji started an aggressive development of overseas markets as the
representative fashion company in Korea visiting overseas in the capacity of an economic mission by government
May, 2013 : Visit of the USA – MOU with LA Korean Apparel Manufacturers Association
June, 2013 : Visit of China – Advanced men’s wear business in China and donated a fund to
construct of Korea Commercial Hall
September, 2013 : Visit of Vietnam – Acquisition of C&M Factory
October, 2013 : Visit of Indonesia – Visit of PT ELITE Factory of the company
November, 2013 : Visit to Europe (France, G.B., and Belgium) –
Entered into an exchange with EURATEX and preparation of networks for business expansion to Europe
January, 2014 : Visit of Switzerland – Acquisition of copyright of Wildroses in Asia and presentation of
a prospect in the Switzerland Business Forum
Châtelaine – Collins Contract
Acquisition of domestic trademark
right for Stefanel of Italy
March, 2014 : Visit of Germany – Consulting with RWTH Aachen
June, 2014 : Visit of Central Asia (Uzbekistan and Kazakhstan) – Review of investment in Uzbekistan,
discussion on textile techno park, and establishment of a plan to establish an R&D center for
domestic/foreign adult markets for ages thirties through fifties
August, 2014 : Visit of Canada – Discussion on economic cooperation with Canada
Wildroses acquired
global trademark right
Bon.g-floor fashion show
in CHIC, China
Yezac fashion show
in CHIC, China
October, 2014 : Visit of Italy – Acquisition of domestic trademark right for Stefanel, a women's wear brand
April, 2015 : Visit of Central and South America – MOU on inventories of To Do Fashion in Brazil and
promotion of joint business expansion to China with Peru Inca Group
Suggestion of fashion development
plan to the president during visit of
the USA
37
Marketing Activities
Happiest time together with customers
Cooperative marketing through collaboration with other business categories
Fashion beauty seminars with Olivia Hassler and Chamzone and a partnership event on female health management and
fashion expertise with Yakult
We make marketing activities to blend with our customers.
Partnership with BC Card Rainbow Service for discount promotions on each day of the week
New standard of PPL
Exposure of brands through episodes and settings to be naturally fused in drama stories
<Jang Bo-ri 37% of the
highest viewer rating>
<Mama>
<Mother>
<My daughter Gumsawall>
<Olivia Hassler – Chamzone Event>
<Yakult Partnership Event>
<Partnership in BC Card
Rainbow Service>
Sponsorship for cultural and sport activities
Transmission of special impression through SNS
Produced fresh videos such as impressive videos and drama parody advertisements, etc. are shared with
various SNS channels with expansion
Art exhibition of Jean-Charles de Castelbajac for the first time in Asia to provide customers
and citizens with a place to enjoy culture and art and with the opportunities to experience
the originality of brands
Contribution in the activation of a female sporting culture by supporting Samsung Life
Insurance Female Basketball Team, providing them
with player uniforms
<Wow campaign, “One day of mother”>
<Epilogue of “Empress Ki”>
<Art exhibition of JC Castelbajac for
the first time in Asia>
<Support of Samsung Life
Insurance Female Basketball Team>
Campaigns to lead changes to positive societies
Expanded “Slow visit culture” to consider, sympathize with, and enjoy nature with the operation of a National
Park Visit Team with Korea National Park Service
Joint implementation of People Hope Project with the participation of Viewer Expedition for the 10th
anniversary of <Screen Album – The Mountain> of KBS
Implementation of the hug campaign to transfer love to societies requiring conslation and healing
Cresumer marketing to communicate
with customers
Sponsored essay contest with the subject of “Happiness
of a woman" to improve the image of representative
women’s wear by providing the opportunities to find
hidden talent and transferring special impressions and
reality
Sponsored character contest of crocodile to improve the
communication ability of twenties and thirties
<Hug Campaign>
<Viewer Expedition of
“Screen Album – The Mountain”
<NorthCape National Park Visit Team>
Operation of style curator in the shape of show host
advanced from supporters, filming of new product
advertisement videos, and online joint purchase and
advertisement
<Operation of Style Curator>
<Essay contest of Crocodile Ladies>
39
Hyungji Vision Center | Recruit
Corporate Culture
"Education" is the best welfare
Opening of Hyungji Vision Center, an urban training institute
We opened Hyungji Vision Center, an urban training center, in Gaepo-dong, Seoul in January, 2015
with good accessibility for the executives/employees of the group and agents, etc. It is an optimum
educational infrastructure equipped with lodging facilities, lecture hall, and rest space and is used
by trainees to learn the vision of Hyungji and to firm up new purposes.
Hyungji DNA for passion and challenges
CEO’s leadership creates from nothing, with the entrepreneurship and is embodied in
the organization.
“We will remove the stress of clothing from the people.”
“One quarter step more than any others”
"Stay Hungry" Spirit
Operation of programs for “Success” of agents, “innovation” of
employees, and “Happiness” of customers
We concluded a contract on education with
the Institute of Global Management (IGM), that
is the best training school for establishment
of business, and Korean Management
Association Consulting (KMAC), and is a
strong job trainer, participating in the project.
Early
settlement of new
employees
Strengthening
companywide
working ability
Hyungji
Vision Center
Strengthening
of professionalism
for counseling
with customers
Improvement
of abilities of
agent owners
A store of
3.3㎡
'Dream' was the only thing
that would never be poor
Dongdaemun
in 1982
“I will become an entrepreneur”
“I will run brand business”
Overcoming
bankruptcy
Like a roly-poly
10 cases of
M&A
2012~2015
Operation of “Advanced program for Fashion group Hyungji CEO(AFH)”
for agent owners for the first time in the industry
AFH operated for the fifth time as a class since its opening in 2010 and 270 CEO's of agent owners
were created as a result. The program has shown substantial performance as a win-win model
between head offices and agents through increased sales for agents, improved service quality, and
elevated customer satisfaction with strengthened store management abilities.
Also, Fashion Group Hyungji provided regular education for more than 2,100 agent managers
and employees in the country for the improvement of the service quality and operates diverse and
systematic programs such as “Hunch of Success” seminar (agent owners), Sales Skill-Up Course
(sales rep), New Manager Course, and SM (Shop Master) Ability Improvement.
Recruit of new Employees
Competent persons belong to long-range projects of a company. Employees were publicly
recruited since 2010 to raise up employees, who acquired corporate culture and the DNA of
Hyungji, to core competent persons of the company in the fashion industry that has a high turnover
rate and the maximum competition rate was 120:1.
New employees pass through systematic education programs, practices, and OJT to acquire
the core values of the company and, after obtaining problem solving abilities, are moved to field
departments, after six months of a training period.
Strong volition that there is no opportunity
to go backwards due to the neglect of
management regarding promissory notes,
in 1993
Challenge and Creation
Improvement
of managers’
abilities
Win-win agent education
Hyungji, “Rise here like a flame.”
Global
Hyungji
Development of ladies’
casual markets (1996)
Growth into an integrated fashion
and retail company
Turning eyes to global market
Attack of niche market of women's
wear for thirties through fifties
“Opportunity is like a flying bird.”
Provided the business with a foundation
for the expansion of business to China
and Taiwan with the acquisition of the
global trademark right for Wildroses.
KRW 300 billion with a single
brand for the first time
Experienced eyes to seek for
opportunities especially when a
significant challenge is present.
Positioning at No.1 brand
Created business opportunities during
participation in economic mission by
government
Social Contribution
110 times
CEO’s lecture
Win-win
management
Masterpiece
life
Elucidation of entrepreneurship
(2012 - 2015)
“The company may grow only
when agents owners become rich.”
“Contribution to this society that
has developed me”
Business establishment spirit and
expertise was shared with students,
small businessmen, and CEO’s through
lectures for the transmission of hope.
We led communication and skinship with
agents and suppliers.
Win-win leadership, “An established
relationship of a lifetime.”
Leading development of the industry
through chairman of Korean Apparel
Industry Association
Emergency aid and donation activities for
earthquake in Nepal and flood damages in
Philippine
41
We will bloom with the ﬂowers of happiness along with the whole world.
Awards
To be a respective company
Good to Great
Fashion Group Hyungji has contributed to the whole development of the
fashion industry through innovations which are considering the customers’
happiness to be the core value of the company and will contribute in social
development as a respective company.
2004
Hyungji Esquire retained the top position for two consecutive years in men’s dress
shoes in NCSI (National Customer Satisfaction Index).
2005
Awarded Korea Customer Satisfaction Management Award for five consecutive years
(from KMAC since 2009).
2006
Acquired Excellent Company Certificate in Korean Service Quality for seven
consecutive years (from the Ministry of Knowledge Economy since 2013).
2007
Acquired Korea Masterpiece Brand Certificate for five consecutive years
(from KSA, Korean Standards Association, since 2012).
2008
Awarded Korea Design Grand Award (from the Ministry of Knowledge Economy).
2009
Awarded Enterprise Innovation Grand Award of the Prime Minister
(from the Ministry of Strategy and Finance).
Obtained Environmental Management System ISO14001.
Awarded 3rd Korea Distribution Grand Award in the franchise area
(from the Ministry of Knowledge Economy in 2005, 2008, and 2009).
2010
Acquired top position in Premium Brand Index for four consecutive years
(from KSA since 2013).
2004
2010
2011
Awarded the iron tower medal on 18th
Textile Day (from President).
Awarded the silver tower medal on 24th
Textile Day (from President).
Acquired top position in Brand Power of Korean Industries for five consecutive years
(from KMAC since 2015).
Awarded Korea First Brand Grand Award for nine consecutive years
(from Korean Customer Forum since 2013).
Hyungji I&C acquired Customer Concentrated Management Certificate
from Fair Trade Commission.
2013
Received President' Award on 12th Fair Trade Day.
2014
Awarded Grand Award in the Brand of the Year for eleven consecutive years
(from Korean Customer Forum).
Received award of “2014 Good Enterprise for Women’s Work”
(from GWP Korea in 2014).
2012
2015
Awarded 44th Management Grand
Awards (from KMA: Korea Management
Association).
Awarded the Best CEO Award of the 2015
Management Grad Award (from KMAC: Korea
Management Association Consulting).
2015
Awarded Korea Marketing Management Award for five consecutive years
from KMAC since 2015).
School uniform elite acquired top position in Premium Brand Index for seven
consecutive years.
45
Social Contribution l Industrial-Academic Cooperative Activities
Lighting the world warm
Happy flower!
Fashion Group Hyungji fulfills social responsibilities,
continues sharing activities, and approaches one
step more towards the people’s brand and the
people’s company.
Representative CSR activities of Fashion Group Hyungji
Subjects of support I Low-income women and children
Supporting project I‌Support for education of the children of low-
WOW Campaign
Support of middle/high school and college students with school fees and education
expenses twice a year
income female heads of families
ImplementationI Until now since 2003
WOW (Wings Of Women) means “Happy wings to be given to women” and supports
for low-income female heads of families to educate their children
Kimchi-Making with
Love
Kimchi-sharing event every year for poor neighbors
Hug Campaign
Hugging with valuable Korean persons who require consolation and healing
campaign for active expression of the mind of love
Disclosure of a large hug moneybox and donation of hug kits in more than 1,900 stores
Relay cheering video event for Hug Campaign
Public invitation of photographs of hugging
Charity Bazaar
Frequent “Love Bazaar" for neglected classes and donation of some earnings from sales
Donation of
scholarship and
college
development fund
Donation for foundation of Choi Byung-Oh Hall, College of Human Ecology, Seoul
National University (2010)
Donation for construction of Châtelaine Lecture Room for cultivation of female talents
in Sookmyung Women's University (2007)
Donation for establishment of Fashion Trend Center in Jeonju University and
scholarship for excellent students (2009)
Donation for establishment of Choi Byung-Oh Lecture Hall in Soonchunhyang
University and Honors Scholarship for cultivation of talents (2007)
Donation for scholarship for cultivation of talents in Dankook University and
construction of Choi Byung-Oh Lecture Room (2011)
Talent donation and
other activities
Subjects of support I African women and children
Supporting project I‌The fund for the establishment of schools,
supply of schools with tap water facilities,
learning tools, and cultivation of teachers
in African areas that have poor education
facilities
Subjects of support I All women
Supporting project I‌Participation in the “Pink Ribbon Campaign”
for the improvement of the recognition
of breast cancer, free distribution of self
diagnosis cards for breast cancer in
stores, and a donation of a part of the
operating income to Korean Cancer Society
Voluntary service event for the adolescent to manufacture hope kits and transfer them
to the children in global villages
Support of “A Grain Sharing Festival" with T-shirts for staffs
Donation of 50,000 pieces of clothing equivalent to 5 billion KRW to the areas
damaged from 2011 Japan Earthquake
Donation of clothes equivalent to 700 million KRW, 1.5 billion KRW for the flood
damage in North Korea (2007 and 2012)
Support of typhoon-damaged areas in The Philippine with clothes equivalent to 4
billion KRW in 2013
Chairman Choi devoted his private fortune of 500 million KRW for damage restoration
after Sewol Ferry Accident in 2014
Donation of 75,000 pieces of clothing equivalent to 10 billion KRW to the areas
damaged by the 2015 Nepal Earthquake
47
Affiliates
Fashion Group Hyungji Co., Ltd.
www.hyungji.co.kr
Main building of Hyungji Building, 322,
Nonhyeon-ro, Gangnam-gu, Seoul
TEL. 82-2-3498-7200
Hyungji I&C Co., Ltd.
www.woosunginc.com
Hyungji Elite Co., Ltd.
www.elitebasic.co.kr
Hyungji Esquire Co., Ltd.
www.esquire.co.kr
MTU Building, 323, Nonhyeon-ro,
Gangnam-gu, Seoul
TEL. 82-2-2107-6500
6th Floor, 12, Teheran-ro 38-gil,
Gangnam-gu, Seoul
(D&Y Building, Yeoksam-dong)
TEL. 82-2-3279-8015
12, Teheran-ro 38-gil, Gangnam-gu,
Seoul (D&Y Building, Yeoksam-dong)
TEL. 82-2-3404-2200
Hyungji Shopping Co., Ltd.
www.bauhausmall.co.kr
Hyungji Retail Co., Ltd.
www.fashionlounge.co.kr
Hyungji C&M Co., Ltd.
www.hyungji.co.kr
Bauhaus, 288, Dapsimni-ro,
Dongdaemun-gu, Seoul
TEL. 82-2-2115-1000
46, Namyangsan 1-gil, Dong-myeon,
Yangsan-si, Gyeongsangnamdo
TEL. 82-55-370-5800
Thon Thanh Chung, Xa Phon Xuong,
Huyen Yen The, Bac Giang,Vietnam
TEL. 84-240-3535-000
We share happiness through fashion.

contents

Transcription

Similar documents

DREAM BIG! - We Are Photogirls

Company profile Dutch fashion house Oilily has been a hallmark of

Just Acquires Smiggle - Investor Update

Surily Goel

Walk-for-a-Cause-Bos..

Seven for All Mankind

POLIMODA ATTUALITA`

Cocktail - Travel Communication

Issue Number Eighteen

FIT CampusTech R6 Final - Fashion Institute of Technology