national partners - ProRodeo

NATIONAL
PARTNERS
Veteran PRCA tie-down roper Justin Maass was about ready to hang up his rope and open a
restaurant in 2012, but when that project was delayed, he went back on the road – and had
his best season ever, earning $197,594 of his 17-year career total of $1,216,419.
PRCA ProRodeo photo by Mike Copeman
National Partners
A PRCA partner since 1947, Wrangler® is the official jeans
and shirts brand of the PRCA and the title sponsor of the
Wrangler Million Dollar Tour presented by Justin Boots,
the new Wrangler Champions Challenge Series and
the PRCA’s premier championship event, the Wrangler
National Finals Rodeo. The leading Western and rodeo
apparel brand is a major sponsor of PRCA rodeos across the U.S. and Canada.
In 2004, Wrangler Western co-launched Tough Enough to Wear Pink™, a breast cancer awareness
campaign that has raised more than $14 million throughout the professional rodeo industry. Fan
purchases of Wrangler Tough Enough to Wear Pink shirts enabled the brand to donate more than $2.5
million from shirt sales alone. In 2009, Wrangler once again set out to unify the Western community
through the launch of the Wrangler® National Patriot™ program, designed to support wounded or fallen
American military veterans and their families through donations from the proceeds of red, white and
blue Wrangler National Patriot shirts and overall fund-raising efforts. Calling on rodeo committees, fans,
competitors and sponsors across the country to show their patriotism, the Wrangler National Patriot
program has raised more than $650,000 to date.
As the leading PRCA sponsor, Wrangler holds apparel branding endorsements with more than 100 of
the PRCA’s top cowboys, announcers, clowns and other members. Wrangler sponsors all 12 Ram Circuit
Finals Rodeos and hosts local retail promotions at more than 120 PRCA-sanctioned rodeos. Wrangler is
also the proud sponsor of the Golden Mic Award, which recognizes the PRCA’s Announcer of the Year,
as well as the Bullfighter of the Year and Stock Contracting Firm of the Year awards.
Wrangler, a division of VF Corporation, the world’s largest apparel company, is the leading Western
wear brand and is available nationwide in specialty stores including work apparel chains, Farm & Fleet
retailers and Western stores, as well as through on-line and catalog retailers.
Wrangler. Long Live Cowboys.
A national PRCA partner for more than 50 years, Justin Boot
Company is the leader in Western and equine footwear and
produces the exclusive, official boots and footwear of the PRCA.
Justin Boots is the presenting sponsor of the Wrangler Million
Dollar Tour and the title sponsor of the Justin Boots Playoffs and
Justin Boots Championships; Justin Boots is also the official boot
of the Ram Circuit Finals Rodeos, Ram National Circuit Finals
Rodeo (RNCFR) and Wrangler NFR. Justin Boots sponsors the
John Justin Committeeperson of the Year program and awards
exotic boots to world champions, RNCFR champions and the PRCA contract personnel of the year.
As part of its commitment to giving back to the rodeo industry, Justin Boots is also the title sponsor
of two unique professional rodeo programs. The Justin Cowboy Crisis Fund (JCCF) – a 501(c)(3) charity
that awards 100 percent of all contributions as direct assistance – was created to assist cowboys
injured in rodeo. The JCCF helps with living expenses and nonmedical costs while athletes are unable
to compete. As the official health care provider of the PRCA, the Justin Sportsmedicine Team program
leads the way in ensuring ProRodeo athletes have the very best care available. The Justin Sportsmedicine
Team debuted at the 1980 Wrangler NFR and has three mobile sports medicine trailers that travel to an
average of 125 PRCA events each year, providing comprehensive sports medicine services. In addition
to more than one dozen members of the Team, the program utilizes a nationwide referral network that
features the outstanding talents of sports medicine specialists, including athletic trainers and doctors,
at PRCA events across the U.S.
Justin Boot Company is a division of Justin Brands, a Berkshire Hathaway corporation and the world’s
largest domestic manufacturer of Western footwear. Its divisions also include leading footwear brands
such as Tony Lama Boots, Nocona Boots, Chippewa Boots and Justin Original Workboots.
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NATIONAL PARTNERS
MillerCoors has been a proud and loyal sponsor of
professional rodeo since 1980. For more than 30 years,
Coors® Banquet has been a deep-rooted supporter of
the inspirational lifestyle of the rodeo cowboy. Coors
Banquet knows rodeo. That’s why it’s the official beer
sponsor of the Wrangler NFR and has been the official
beer of the PRCA since 1987. Since 1984, Coors Banquet
has recognized the top barrelmen of ProRodeo through
its “Man in the Can” program, which recognizes the
unique abilities and uncompromising efforts put forth
by these tough men in rodeo arenas throughout the
United States. With its grass-roots sponsorship of local rodeos and innovative marketing, Coors Banquet
stays true to its hard-working, relentless fans.
Measured in Seconds, Celebrated in Ounces. Make It A Banquet.
Chrysler Group has partnered with rodeo since
1982. Formerly a Dodge brand initiative, the Ram
Truck division has assumed the reins as the official
automotive sponsor of the PRCA. Ram has taken
over from Dodge title sponsorship of all 12 of the
PRCA’s Ram Circuit Finals Rodeos and the Ram
National Circuit Finals Rodeo (RNCFR).
Held in Oklahoma City, the RNCFR showcases cowboys who compete in rodeos close to home and
offers them the chance to earn a national title. The 12 year-end (regular-season) Ram circuit champions, as
well as the 12 Ram Circuit Finals Rodeos champions, in each event qualify to compete in the eliminationstyle RNCFR each year. The event’s title sponsor since the rodeo’s inception in 1987, Ram now awards
each event champion a $20,000 voucher toward the purchase of a new Ram truck.
Ram is an official sponsor of the Wrangler Million Dollar Tour presented by Justin Boots, the Justin
Boots Playoffs, the Justin Boots Championships and the Wrangler NFR. At the conclusion of the Wrangler
NFR, Ram awards to the world all-around champion a $20,000 voucher toward the purchase of a new
Ram truck. Since 2010, Ram has teamed with the PRCA to present the Ram Truck Top Gun Award, which
goes to the top money-earning contestant in a single event at the Wrangler NFR. The winner receives a
Ram 3500 truck, which is his or hers to keep.
Ram is a brand of Chrysler Group LLC and manufactures a full line of award-winning trucks.
Pendleton Whisky was created to celebrate the bold spirit of
independence and hard-work ethic of the American cowboy and
cowgirl. It gained its logo and early name recognition from the
prestigious 102-year-old Pendleton Round-Up; each bottle features
the rodeo’s famous bucking horse symbol and Let ’er Buck slogan.
Widely known as “the cowboy whisky,” Pendleton Whisky is the
premium whisky of the American West and the official spirit of the
PRCA, presenting sponsor of the All American ProRodeo Series, an
event sponsor of the RAM National Circuit Finals Rodeo, official sponsor of the Wrangler NFR and title
sponsor of the Bucking Stock of the Year Awards.
Oak barrel-aged to a golden hue, Pendleton Whisky’s uncommonly smooth flavor has earned bragging
rights as the whisky of choice for ProRodeo contestants, fans and Western lifestyle enthusiasts. Please
visit Pendleton Whisky online at www.pendletonwhisky.com or find the brand on Facebook. Pendleton
Whisky – Let ’er Buck!
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NATIONAL PARTNERS
The PRCA, the Las Vegas Convention and Visitors Authority (LVCVA)
and Las Vegas Events (LVE) have created a long-lasting and highly
successful partnership with the Wrangler NFR that continues to
promote the sport of professional rodeo.
Las Vegas’ nonstop energy and excitement are fueled by the
fantastic luxury resorts along the Strip and the glittering downtown
district. The entertainment scene is second to none, and Las Vegas
has raised the bar with a new breed of shopping and dining that
has captured the world’s attention.
LVE presents an average of 35 events per year, highlighted by the Wrangler NFR, which brings sold-out
audiences of more than 175,000 rodeo fans to the Thomas & Mack Center over 10 days each December.
Montana Silversmiths®, the official silversmith of the
PRCA, is proud to have been a PRCA corporate partner
since 1999 as the Brand of Champions™.
Montana Silversmiths® proudly handcrafts buckles
for PRCA world champions, Wrangler NFR go-round and average winners, Ram National Circuit Finals
Rodeo (RNCFR) winners and a variety of others including the PRCA Announcer of the Year and PRCA
Rodeo Committees of the Year.
Handcrafted sterling silver rich in Western heritage is the very core of Montana Silversmiths® and sets
the gold and silver standard of excellence.
The artisans’ creativity, skill and attention to detail remain a cornerstone of the brand, a commitment
to consumers and a fundamental aspect of its partnership with the PRCA as the world champions’ buckle
maker and the Brand of Champions™.
Established in Columbus, Mont., in 1973, Montana Silversmiths® is a leading designer, manufacturer
and distributor of buckles, awards, jewelry, and lifestyle products for the Western industry. As a strategic sponsor of the PRCA since 1989, the American Quarter Horse
Association presents the AQHA/PRCA Horse of the Year Awards to the owners
of competing timed-event horses judged by top PRCA and WPRA contestants
as the best in their events. Along with these awards, the AQHA presents the
owner of each Horse of the Year a bonus check and an American Quarter
Horse bronze sculpture. The AQHA also sponsors the annual Clem McSpadden
National Finals Steer Roping.
The AQHA has registered more than 5 million American Quarter Horses and
serves more than 300,000 worldwide members. It functions as the official record keeper and governing
body of the American Quarter Horse industry. The AQHA records American Quarter Horse ownership,
processes approved show and race results, catalogs performance and produces data on all American
Quarter Horses, maintains association funds and publicizes the American Quarter Horse industry.
PRCA partner Pfizer Animal Health is now called Zoetis (zō-EH-tis).
Zoetis is the leading animal health company, dedicated to supporting
you and your businesses. Building on a 60-year history as Pfizer
Animal Health, Zoetis discovers, develops, manufactures and markets
veterinary vaccines and medicines, such as Dectomax® and West
Nile-Innovator®.
B&W Trailer Hitches is the official hitch of the PRCA, the Wrangler
Million Dollar Tour presented by Justin Boots, the Justin Boots Playoffs
and Justin Boots Championships and the Wrangler NFR. B&W has
been building towing products since 1987. They revolutionized the
gooseneck hitch industry with the Turnoverball™, the No. 1-selling gooseneck hitch in America. This
type of ball storage and mounting system is used by nearly every gooseneck hitch manufacturer today,
although B&W is one of the last to manufacture its product in the U.S. In addition to gooseneck hitches,
B&W also manufacturers RV hitches, ball mounts, receiver hitches, cab protectors, gooseneck trailer
couplers, custom truck beds and a line of farm and ranch equipment.
Boyd Gaming, one of the premier casino entertainment companies in
the United States, is an official sponsor of the PRCA and the Wrangler
NFR. It is the title sponsor of the Boyd Gaming Gold Card Room at
the Thomas & Mack Center during the NFR, accessible only to Gold
Card members of the PRCA.
Headquartered in Las Vegas, Boyd Gaming Corporation (NYSE: BYD) is a leading diversified owner and
operator of 22 gaming entertainment properties located in Nevada, New Jersey, Illinois, Indiana, Iowa,
Kansas, Louisiana and Mississippi. Additional information can be found at www.boydgaming.com.
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NATIONAL PARTNERS
Hesston by Massey Ferguson’s commitment to rodeo
runs deep. Hesston has been a supporter of the
PRCA and the Wrangler NFR starting in 1974, and
now carries on that tradition as the official tractor and
farm implement company of the PRCA.
Hesston is a proud sponsor of the Ram Circuit Finals Rodeos, Ram National Circuit Finals Rodeo,
PRCA Xtreme Bulls Tour, Wrangler Million Dollar Tour and Justin Playoffs and Championships as well as
television coverage of PRCA rodeo. Rodeo fans know Hesston by Massey Ferguson as the leader in hay
equipment and appreciate its commitment to quality hay and its production. For more information, visit
www.hesston.com or your local dealer.
The Mirage Hotel & Casino and Rodeo Vegas has hosted the “Official
Wrangler NFR After-Party of the PRCA” for seven consecutive years.
The Mirage Race & Sports Book features nightly live broadcasts of
Wrangler NFR action, free live performances by country music’s
biggest artists, exclusive prize giveaways, celebrity appearances
and more during the 10-day Wrangler NFR competition. Admission
is complimentary.
Ideally located in the center of the famed Las Vegas Strip, the Mirage resort features contemporary
AAA Four Diamond accommodations; dynamic nightlife venues, including 1 OAK Nightclub and the
Beatles Revolution Lounge; tantalizing restaurants created by the world’s most renowned chefs, including
Tom Colicchio’s Heritage Steak; and a luxurious spa and salon.
Priefert is one of the largest farm, ranch and rodeo equipment
manufacturers in the world. The official equipment provider for
the PRCA and the Wrangler NFR, Priefert custom-designs the arena
and holding pens used at the Thomas & Mack Center for each year’s
NFR. As part of a multi-year agreement, Priefert rewards ProRodeo’s all-around world champion with a
custom arena or $20,000 worth of Priefert products.
Priefert also designed a superb outdoor arena at the ProRodeo Hall of Fame and Museum of the
American Cowboy in Colorado Springs, Colo., where you’ll also find an NFR-replica Priefert bucking chute.
Founded in 1964 by Marvin Priefert, the company is still family-owned and -operated in Mt. Pleasant, Texas.
Behind its success are 700 employees helping to create and ship Priefert Ranch Equipment products to
dealers all across the U.S. and around the world. For more information, visit www.priefert.com.
Cowboys and rodeo have been long-standing staples of
American heritage since humans and horses met. In 2013,
Monte Carlo Resort and Casino will once again partner
with the PRCA to bring the highest level of entertainment
and sports competition to Las Vegas.
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NATIONAL PARTNERS
Exclusive Genetics, home to the Million Dollar Bucking Bull Championship, the world’s
richest payout event for 2-year-old bulls, is a proud sponsor of the PRCA and Wrangler
NFR. Exclusive Genetics provides the opportunity for PRCA bucking bull enthusiasts
from all walks of life to become “stock contractors.” Exclusive Genetics offers over
$1.1 million in payouts during events that take place during NFR week in Las Vegas.
Exclusive Genetics creates bull calves from premier industry genetics and offers
customers 100 percent ownership of these calves, saying, “No truck, no trailer, no
ranch, no experience necessary.”
The next time you enjoy a legendary burger at a Hard Rock Café anywhere in
the world you are supporting a PRCA sponsor – the Seminole Tribe of Florida.
In 2007, the Seminole Tribe of Florida acquired Hard Rock International as
part of their growing world-wide business enterprises. The Seminole Tribe
of Florida has deep roots in agriculture and rodeo. As a long-time supporter
of PRCA rodeo, they have been the presenting sponsor of the Wrangler NFR
telecast since 2007.
The South Point Hotel, Casino and Spa is an official PRCA sponsor
and the host of the official nightly go-round buckle presentations.
The South Point is also home to the PRCA’s National Convention,
an educational and networking opportunity for rodeo committees
and contract personnel. The 2,200-room resort in Las Vegas provides
affordable luxury while catering to visitors and locals alike. This casino
destination features the world-class Spa Costa del Sur, one of the
top equestrian facilities in the country featuring 1,100 climate-controlled stalls, a 165,000-square-foot
convention center, exhibit hall, separate race and sports books and all the casino games that made Las
Vegas famous.
The Super 8 brand has been a long-time supporter of professional rodeo in Canada and
is aware of the power of this sponsorship with Super 8 guests. That is why the company
decided to expand its horizons by sponsoring the PRCA in the U.S. With more than 2,300
hotels, newly enhanced free breakfast and free Wi-Fi, PRCA members can rely on Super
8 hotels for clean, comfortable and affordable accommodations when on the road.
Since 1927, the name Resistol has been linked to the rodeo
cowboy. Since 1959, Resistol has been proud to be the
official hat of the PRCA and Wrangler NFR and the sponsor
of the Resistol Rookie of the Year award, which honors the
outstanding achievements of tomorrow’s rodeo legends.
Without a doubt, the long-standing relationship between Resistol and the PRCA has always been the
“best all-around.”
As the “home of the champions,” MGM Grand is a proud sponsor of the
PRCA and ProRodeo events. The company realized the value of the Western
lifestyle to its brand and found tremendous support from PRCA in the
partnership. The PRCA has provided MGM Grand with great access to
the best organizations in the rodeo industry, and the MGM Grand looks
forward to many more wonderful years with the PRCA as the resort of
choice in Las Vegas for PRCA members and the many great Wrangler NFR
contestants who call the MGM Grand their home.
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NATIONAL PARTNERS