Sanoma - Personal web pages for people of Metropolia

Sanoma and
Editorial solutions
Sami Majaniemi
Konsta Tuominen
30.9.2015 Metropolia
Sami and Konsta
Who we are
What we have done
What is our main job at Sanoma,
Why we are here
[email protected]
[email protected]
Agenda
Sanoma
Technology
Sanoma
Corporation
Editorial
solutions
- CCI News Gate
program
Open
discussion
Sanoma Corporate
Sanoma
in a Nutshell
2014 figures
118.8
1,902
EBIT excluding nonrecurring items,
EUR million
Net sales,
EUR million
7,583
FTEs
Sanoma in Finland
– Biggest in mediahause
NetSales
682 M€
FTEs
Digital
NetSales
2 773
75 M€
EBIT
31 M€
6
92 %
Age of 25–44
91 %
Of all Finnish
people
97 %
7
Of people in
Helsingki
metropolitan
area
Presentation name
We reach
almost all
the Finns
every day
Strong Brands, Great Content, Loyal Customers and
Consumers
8
September 2015
Market Leader in
Consumer Media
Finland
Netherlands
Sanoma
Yle
Alma Media
MTV
TS-Yhtymä
Keskisuomalainen
Otavamedia
EUR million
Sanoma
De Persgroep NL
Telegraaf Media
Wegener
RTL NL
Audax
STER
#1
0
200
#1 in newspapers
#1 in magazines
#1 in online advertising
#2 in commercial television
#1 in commercial radio
400
600
800
EUR million
#1
0
200
#1 in consumer magazines
#1 in online advertising
#2 in commercial television
#1 in digital news services
400
600
800
Market Leader in Learning
Finland
Sweden
Netherlands
Market position:
#1
Net sales:
~ EUR 50 million
Market position:
#2
Net sales:
~ EUR 25 million
Market position:
#2
Net sales:
~ EUR 100 million
Belgium
Poland
Global market
Market position:
#1
Net sales:
~ EUR 35 million
Market position:
#1
Net sales:
~ EUR 75 million
Market position: a
leading player in
online learning
Net sales:
~ EUR 15 million
10
May 2015
Quick Look at Sanoma’s Strategy
Mission: Get the world – Sanoma helps people access and understand the world
Our strategic aspiration
Market leader in consumer media and learning in our countries of operation
Our strategic goals
Growth and transformation
Profitability & balance sheet
– ”fund the journey”
Organisation
– ”organise to win”
Video
Good Growth in Digital Sales of News
Brands Ilta-Sanomat and Helsingin Sanomat
Ilta-Sanomat continues strong
growth in digital
Growth in digital sales
 Very strong position in mobile. Mobile sales
developing extremely well
+10%
 Strong growth in ISTV video
starts and sales
Q2 2014
HS digital on good growth path, helped by
several improvements
Q2 2015
Growth in digital sales
 New HS evening edition
 Wider offering of products,
e.g. books on HS platform
 Reader satisfaction increased
+29%
Q2 2014
Q2 2015
Learning – Highlights of Success
Teacher Online Services
platform in Finland reaches 90%
penetration of teachers
75%
Of primary school pupils in
Netherlands and Belgium use
Sanoma Learning platforms
Exercise platform Bingel used in 80%
of Belgian primary schools, also
launched in Sweden
First in market with 6 new fully digital
courses (methods) launched in
Netherlands
Partnership with Knewton to develop
personalised learning products
Sanoma Group
Net sales by type of sales, FY 2014
Other & elim.
5%
Learning
15 %
TV & Radio
18 %
Online & mobile
12 %
Magazines
34 %
Newspapers
16 %
Media BeNe
Net sales by type of sales, FY 2014
Other 17%
Print circulation 42%
TV & radio 22%
Online & mobile 10%
Print advertising 8%
Media Finland
Net sales by type of sales, FY 2014
Other 10%
TV & radio 15%
Print circ. 42%
Online & mobile 13%
Print adv. 20%
Learning
Net sales by type of sales, FY 2014
33%
25%
Pure digital
14%
16%
12%
9%
4%
Print 52%
Hybrid 31%
Netherlands
Services 4%
Poland
Finland
Belgium
Sweden
International
Sanoma – Largest Shareholders
31 August 2015
1. Jane and Aatos Erkko Foundation
2. Antti Herlin (Holding Manutas Oy: 10.77%,
personal: 0.02%)
% of shares
and votes
23.18
10.79
3. Robin Langenskiöld
7.54
4. Rafaela Seppälä
6.31
5. Helsingin Sanomat Foundation
3.50
6. Ilmarinen Mutual Pension Insurance Company
2.19
7. Foundation for Actors’ Old-age Home
1.38
8. State Pension Fund
1.28
9. Alex Noyer
1.21
10. WSOY Literary Foundation
1.18
Foreign ownership in total
Total number of shares
Total number of shareholders
Institutional investors: around 65% of shares
Private investors: around 35% of shares
23.2%
8.0
162,812,093
27,341
48.7%
10.8%
7.5%
3.5%
6.3%
 Jane and Aatos Erkko Foundation  Rafaela Seppälä
 Antti Herlin
 Helsingin Sanomat Foundation
 Robin Langenskiöld
 Others
The story of
Sanoma Technology
Sanoma Technology organization
CTO
Strategy and governance
Sourcing
Technology PMO
Communications
Finance
Tech strategy &
Architecture
HR (Human resources)
Exec Assistant
Demand NL
Demand FI
Consumer
solutions
Digital Technology FI
Demand Digital
Demand
Learning
Business
solutions
Content Creation
Operations &
Service Mgmt
Data center
Network and telco
Digital TechnologyNL
Media B2B
Service Mngt FI
Digital core services
Media B2C
Service Mngt NL
BI and Data
Mobile dev centre
Business Engagement (Demand)
Finance & HR
Service Delivery (Supply)
The role of technology in the
transformation of Sanoma
Media is
changing, so
Sanoma is
transforming,
and technology
is making it
happen
21
02.10.2015
The Story of Technology
Half of the content consumption on our network
goes via smartphone and tablet, mostly via phone . . .
. . . with online TV/Video (on Demand) growth on tablet will further
increase.
Total page views
Mobile total
tablets
handsets
197.5M
102.3M (51.8%)
28.0M (14.2%)
74.3M (37.6%)
FI: Total Sanoma network traffic; Weekly page views average,
NL: Sanoma network – visits per quarter per device
3 / 2014
Sanoma is the market leader in
chosen businesses and markets
Finland
Sweden
Sanoma Technology
aims to be the trusted
and innovative
technology partner to
business units and
support functions
The Netherlands
Poland
Belgium
Hungary
Magazine publishing
Newspaper publishing
Learning
Television
Online operations
24
02.10.2015
The Story of Technology
Radio
Roadmap
to success
Doing the
right things
Doing the
things right
Business alignment
Sourcing
For speed,
agility and
business
innovation
Architecture
With the
best people
Expertise
Business alignment
We focus on
doing
the right things
 Demand and PMO functions
capture strategic needs of
business
 Transparency of technology
portfolio for enabling prioritisation
 Alignment of business and
technology strategy.
27
02.10.2015
The Story of Technology
Sourcing
We focus on
doing the things
right
 Right sourcing for different
situations
 Manage Service Delivery
 Substantial savings through
sourcing
of infrastructure and professional
services and license agreements
28
02.10.2015
The Story of Technology
Architecture
We design
technology for
speed, agility
and business
innovation
 Design for business
transformation
 Business agility through modular
architecture
 Enablers for business innovation
 Business continuity and
compliance for digital delivery
Expertise
We invest in
experts and
expertise we
need




Attracting
Developing
Combining
Retaining
Thank you!
Video
Case: Sanoma Editorial
Solution Program
Contents
33
2 October 2015
1.
2.
3.
4.
5.
6.
7.
8.
9.
Background
Objectives
Scope
Organization
Way of working
System Architecture
Phasing
Key Learnings
Future Activities
The editorial publishing platform is the engine
for content production
3000
6000
5000
Received
Uutiskuvaa
Photos
Articles created
850
Editorial pages
Daily volumes
900+
Journalists
Editorial publishing starting point
Dozens of siloed processes!
60
Brands
4
Publishing Channels
5
Editorial Platforms (30 + technologies)
Program Objectives
“Ten Points” or the Common Objectives of the NewsGate project in Sanoma:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Common and cost efficient Sanoma Finland level solution
Flexible co-operation and content sharing between newsrooms
User friendly and effective workflows
Multi-channel publishing
Two-way page structure planning
High quality layout design
Out-of-the-box solution with minimum customization
Possible to extend using Standard API’s
Reliability and cost-efficiency in IT maintenance
News planning and managing of (editorial) workflows
Program Product Scope
 Total of about 40 titles created by ~900 journalists – desks from few people to 200+. All products have print and online publishing in scope.
 Paid Magazine circulation total ~1 M. Daily Pay Newspapers Total ~ 0.6M, Free sheets ~0,6M.
Roll-outs of 2nd Completion Phase
Ilta-Sanomat
Sanoma Lifestyle
Helsingin Sanomat
Ilta-Sanomat
Urheilusanomat
Viikkoliite
TV-lehti
Extra: Historia, Lifestyle
Veikkauksen pelit
IS-lööppi, U-lööppi
iltasanomat.fi
taloussanomat.fi
Itviikko.fi, digitoday.fi
Startel
Naiset content group:
Me Naiset
Gloria
Cosmopolitan
MeNaiset.fi
Helsingin Sanomat
HS työ- ja kotiliite
Nyt (ml. Tv-liite)
Kuukausiliite
Metro
HS Mesta
HS Extra
HS Teema
HS Lööppi
HS ilmoitusliitteet
Tiede
Sanoma Lifestyle
Perhe ja koti content group:
Glorian Ruoka & Viini
Glorian Koti
Suuri Käsityö
Kodin Kuvalehti
Vauva
Meidän Perhe
Brands
Products
Roll-outs of 1st Completion Phase
Products NOT in scope:
Custom publishing (~20 titles)
37
2 October 2015
Donald Duck Family
Disney Book Clubs
Puzzles (~15 titles)
Hyvä elämä content group:
ET
ET Terveys
Matkaopas
Hyvä Terveys
Sport
CCI Europe
 CCI Europe chosen as Sanoma Finland level solution
covering all newspaper and magazine products +
integration with TV-news.
 Sanoma has a long lasting strategic partnership of more
than 15 years with CCI in production of Helsingin
Sanomat and Ilta-Sanomat products.
 Biggest installation of CCI today is Gannett (USA) with
more than 4 000 users. The most recent CCI
deployments in Europe include: Axel Springer, Rossel
Group and Roularta Media Group.
References etc.
Editorial Solution Core Capabilities:
covers these
Process Areas
Page structure
planning and
ads material
Handling of
Ads and
supplements
Structure planning
and task
management
Placing of Ads
Work shift
management
Supplements
management
Content
Production &
collaboration
Multi-channel content
production and sharing
of content
Image and video
workflows
Layout, preview
and content
enrichment
Publish to
any
channel
Layout of print
products
Print
iPad /
tablet
Layout of
tablet/mobile
products
Site
management
and social
media
Site or application
management e.g. front
page of online site
Moderation of
readers’ material or
social media
Mobile
Ad reservations
and material
management
Classified Ads
pagination
Image and video
processing
Content enrichment,
asset linking and
previews
ePaper
Online
New channel?
= Primary Capability of Editorial Solution
39
2 October 2015
Archive solution or
DAM for all published
content
Overview of System Architecture & Integrations
 CCI Software is based on ”3-Tier”
Architecture with Application Servers
and DB Server
–
Both ”FIT” and ”FAT” clients for end-users
 About 40 integrations with various
backend and frontend systems
–
Ads, Archiving, Web CMS, Typesetting, etc.
 Identical disaster recovery site with
production
 24/7 System Support
40
2 October 2015
CCI NewsGate Project - Application Architecture & Integrations
How are we organized
Program Management
Project Steering Committee (main project)
Subprojects
Teams
Reference Group
Agile way of working:
42
2 October 2015
Change in the
newsrooms lead
by Product
Owners
Team Driven
(8 virtual teams)
Shared Roadmap
Constant feedback
from customers
Quality Assurance
as integral part
Collaboration
Tools as (Atlassian)
Jira, Confluence
Sanoma NewsGate Project 2nd Phase planning
Decision making in all levels:
Program Objectives &
Benefit analysis
Program
SG
Project Steering
Committee
Teams
43
2 October 2015
Project Change
Management &
Contracts
Definitions, Workflows,
Setups, Tasks, Issues,
Processes etc.
Program Phasing


System evaluation period consisted of extensive proof of concept and system piloting.
–
Scope extended to cover both News papers & Magazines during system evaluation & RFP.
–
Cross division decision making process before starting actual implementation took lot of effort and time!
Program phases divided in major Mile Stones, but actual activities driven by agile teams.
RFI of 10 potential
vendors. POC and
piloting of 5 different
solutions.
RFP and vendor
contracting.
Implementation and start
of 1st Phase
deployments with CCI as
the chosen vendor.
2nd Deployment Phase
to be finalized during
2015. (we are here!)
2015/H2 ->
Mixture
of different
Editorial
Systems
RFI & System
Evaluation
RFP
Definition &
Implementation
Program Phasing
Decision making for
starting the implementation
Deployment
Phase 1
Deployment
Phase 2
Common
Sanoma
Finland
solution
Current state &
Achieved targets
+20
Products Rolled
out
>70%
10
Deployments
done so far
CR’s
handled
500
45
Trained users
using the
system
Presentation name
~2500
Issues solved
Embrace
Agility
Key Learnings
Start
light
Keep close
to the
customer
46
Quality is
the King
Presentation name
Future
Activities
 Online strategies
 Video workflow enhancements
 Content sharing & collaboration
 Magazine workflow improvements
etc.
47
Presentation name
Thank you!