the trend book of 2016 here

ONAL
TREND BOOK
STUDIES
AMBIENTE TREND TOUR TEAM
INTERNATIONAL LIFESTYLE STUDIES
FONTYS ACADEMY FOR CREATIVE INDUSTRIES
2016
INTERNATIONAL
LIFESTYLE STUDIES
FOLLOW US!
WWW.AMBIENTETRENDS.COM
WWW.FACEBOOK.COM/AMBIENTETRENDS
@AMBIENTETRENDS
AMBIENTETRENDS
It is forbidden to spread this Trend Book without authorization or to use this Trend Book for commercial
purposes. All rights for this Trend Book reside by International Lifefstyle Studies Tilburg 2016. All rights for the
images it contains, reside by the owners of the images.
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AMBIENTE TREND TOUR TEAM 2016
INTERNATIONAL
LIFESTYLE STUDIES
INDEX
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20
32
44
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68
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PREFACE
DAILY FLING
TRANSCREATION
RAW BY NATURE
TANGIBLE TECH
SYNERGETIC
EPILOGUE
SOURCES
Lisa Wife, Lynn de Munnik, Lydia van der Made, Lisanne Jacobs, Joost Stegeman,
Paulien van Rijckevorsel, Marysa Vos, Amy Bessem and Jaap Meijers
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PREFACE
INTERNATIONAL
LIFESTYLE STUDIES
We proudly present the Trend Book for Ambiente 2016. We are nine
students from International Lifestyle Studies. This is a bachelor program
at the Fontys Academy for Creative Industries in Tilburg, the Netherlands.
The program focuses on trend research and concept development. We
are are trained to research changes in society. Based on this research, we
develop new products and services that aim to improve the quality of life.
In the nine weeks prior to Ambiente, we carried out extensive research on
changes in society in general and in the living industry in particular. This
resulted in the five trends that we present in this Trend Book. Firstly, you
will read a short description of the trend which explains how it sprouted
from changes in our society. Secondly, you will see a mood board with a
matching colour chart. After this, the materials and shapes of the trends
will be shown. And lastly, you will find three manifestations of the trend.
During Ambiente 2016 our team will be manning two stands; one at the
entrance of Hall 11.0 and one at the entrance of Hall 4.0. We will give daily
Trend Tours, and we will update our website and social media channels
regularly.
Do not hesitate to come and see us in Hall 4 and Hall 11 and join our Trend
Tour.
- Ambiente Trend Tour Team 2016
Pexels
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Daily
Fling
DAILY FLING
INTERNATIONAL
LIFESTYLE STUDIES
#LIGHTHEARTED #DISCONTINUITY #JOYFULNESS
The Millennial generation is dealing with the constant pressure to make
decisions, perform and work towards future goals. Being busy is more than
ever seen as a status symbol (Sas, 2015). This pressure is increased by social
media - the need to always show your best side and compare yourself to
seemingly ‘perfect’ lives (Eigenraam, 2014).
As a result, people want to form a balance between the pressure to achieve
and the desire to revel in life. The Milliennial generation wants to experience
something relieving: a discontinuity to take a breath from the seriousness and
this oppressive feeling. This is done by approaching typically formal objects,
activities, and situations in an airy way.
This trend manifests in plastic, painted materials and a variety of fabrics that
are unpredictable, bent and highlighted.
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Adrian
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COLOURS Daily Fling
INTERNATIONAL
LIFESTYLE STUDIES
10
11
MATERIALS Daily Fling
Paint - Plastic - Fabric
SHAPES Daily Fling
INTERNATIONAL
LIFESTYLE STUDIES
Unpredictable
Bent
Highlighted
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Lights
Signal
Playful Ceramic
INTERNATIONAL
LIFESTYLE STUDIES
PLAYFUL CERAMIC LIGHTS
Designer Marta Bordes has created playfull ceramics. Ceramic is a material
that is mostly known for more static and serious designs. However, these
lamps are ‘meant to be touched, moved and played with’. The elastic that
holds the two components together makes it possible to move the lights and
change the setting in a playful way (Wong, 2015).
This is a manifestation of the trend DAILY FLING because the usually static
design and material have now been altered, allowing the product to have a
range of motion, making it a joyfull and colourful detail as part of the interior.
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Marta Bordes
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Happy
Socks
INTERNATIONAL
LIFESTYLE STUDIES
HAPPY SOCKS
Happy Socks, by Viktor Tell and Mikael Söderlindh, bring colour to
your outfit and your daily life, with the purpose to ‘bring happiness
and joy’. A sock is not the most exciting piece of clothing, but
it can be a funny and playful addition to your sock-drawer and
outfit. It’s a funny twist to your daily routine (Happysocks, 2016).
This is a manifestation of the trend DAILY FLING, because an
ordinary everyday item is approached in an airy and colourful
way.
Viktor Tell and Mikael Soderlindh
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Signal
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Signal
INTERNATIONAL
LIFESTYLE STUDIES
SOFTLAB INSTALLATION
Behance is a hub for creativity and graphic design, made by
SOFTlab. An ordinary office light would not live up to their
standards, which is why SOFTlab designed this beautiful piece of
art for in the hub. A day at the office just got a lot more colourful
(Neira, 2016).
This is a manifestation of the trend DAILY FLING, because a
usually serious design for an ordinary office got a whole different
approach. The colourful installation casts its light on the first and
second floor, bringing warmth and playfulness.
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Juliana Neira
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Installation
SOFTlab
Transcreation
TRANSCREATION
INTERNATIONAL
LIFESTYLE STUDIES
#INTERACTION
#MEANINGFUL
#SELFEXPRESSION
Self-expression plays a big role in the Western society. Part of consumers’
identity is derived from lifestyle choices. This includes the products they
surround themselves with (Economics and Management, 2014). Due
to mass production and a growing range of markets, consumers find it
more difficult to find products that fully display their identity. As a result
consumers search for a deeper bond with their products (Pine & Gilmore,
1999).
Nowadays we see that producers are taking their customers by the hand to
create a transformative experience. Consumers feel the need to be a part
of the design process and want to give the design its finishing touch and
adapt it to their personal wishes. This creates a unique dialogue between
consumer and designer. A meaningful and personal product is created with
every individual change to the product.
This trend manifests in felt, ceramics and hemp materials that are expressive,
with lines and unfinished garnments.
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Peechaya Burroughs
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COLOURS Transcreation
INTERNATIONAL
LIFESTYLE STUDIES
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MATERIALS Transcreation
Ceramics - Hemp - Felt
SHAPES Transcreation
INTERNATIONAL
LIFESTYLE STUDIES
Expressive
Unfinished
Lines
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or Twist
Signal
Stick
INTERNATIONAL
LIFESTYLE STUDIES
STICK OR TWIST
Stick or Twist is an art project by Aukje Dekker, who sought twenty buyers for
a blank canvas, and started painting identical pieces. During the making of
these paintings the buyers could, after each step, choose wether they would
‘stick’ and pay for the painting, or ‘twist’ and let the painter paint the next
step, for better or worse. By posting comments on the painting, the buyers
could try and steer the direction they wanted the painter to go in (Dekker,
2015).
This is a manifestation of the trend TRANSCREATION, because the result is
chosen and created by the consumer through a dialogue with the designer,
making the paintings more meaningful for the consumer.
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Aukje Dekker
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Pop
Up
INTERNATIONAL
LIFESTYLE STUDIES
POP UP
Dutch clothing designer Vera de Pont’s graduation project, called Pop Up, is a
great example of the trend; TRANSCREATION. The garment, which comes as
one piece of fabric, has to be cut in the right shape by the consumer before
it is wearable. As a result it will give the owner the feeling they are wearing
something personal (Pont, 2016).
This is a manifestation of the trend TRANSCREATION, because the consumer
has to cut the fabric by hand to create someting that will fit their own body.
The consumer is part of the last steps in the creative process and decides the
desired outcome.
Vera de Pont
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Signal
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Vase
Signal
Curious
INTERNATIONAL
LIFESTYLE STUDIES
CURIOUS VASE
The Curious Vase, designed by Mianne de Vries, is made out of three different
layers. The idea is to break one or more layers by choice, to discover the vase
on the inside. The fun part of this vase is the fact that nobody knows what to
expect. Once you alter the vase, there is no turning back. Not taking the risk
will keep you wondering what is underneath it (VTWonen, 2015).
This is a manifestation of the trend TRANSCREATION because the consumer
adds his or her own individual finishing touch to this product by experiencing
something exciting. Every product is different because no vase will break in
exactly the same way.
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Mianne de Vries
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Raw by Nature
RAW BY NATURE
INTERNATIONAL
LIFESTYLE STUDIES
#UNPREDICTABILITY #ADMIRATION #UNPOLISHED
Technology and our expanding knowledge have fullfilled more than our basic
needs, giving consumers the aspiration and possibility to achieve perfection
(Netzoeker, n.d.). It seems like everything can be created or controlled. As
a result, consumers start to re-appreciate nature’s forces concerning both
endogenous and exogenous powers over which they have no control. Nature
is unique, imperfect and cannot be duplicated or recreated. For that very
reason, the beauty, unpredictability and great powers of nature are embraced
and seen as an inspiration.
This trend manifests in wooden, leather, rock and unrefined crystal materials
that are robust, asymmetric and organic.
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Kelliher
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COLOURS Raw by Nature
INTERNATIONAL
LIFESTYLE STUDIES
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MATERIALS Raw by Nature
Wood - Rock - Crystals - Leather
SHAPES Raw by Nature
INTERNATIONAL
LIFESTYLE STUDIES
Organic
Asymmetric
Robust
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Chair
Signal
Raw
INTERNATIONAL
LIFESTYLE STUDIES
RAW CHAIR
Yoonki Lee designed a seating object that is made out of fallen
tree branches. The abandoned branches he encountered
inspired him in this project. Firstly, he trimmed all the branches
to the same length, then pouring liquid epoxy over the branches
in order to create a strong structure (Designboom, 2015).
This is a manifestation of the trend RAW BY NATURE, because the
designer used unprocessed branches. Every design chair made
in a similar manner is unique, which shows the unique shapes
and forms of nature.
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Yoonki Lee
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Archipelago II
Coffee Table
INTERNATIONAL
LIFESTYLE STUDIES
ARCHIPELAGO II
COFFEE TABLE
This coffee table, designed by Eagle Wolf Orca, represents an
island in a chain of islands (archipelago). Every island is different
and has a different size just like the rocks that form the tables
(Ahalife, 2015).
This is a manifestation of the trend RAW BY NATURE because
the designer uses rocks as a material, which can not be precisely
recreated. The designer has no influence on the way the stone
looks, he only cuts it in half to fit the glass.
Eagle Wolf Orca
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Signal
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INTERNATIONAL
LIFESTYLE STUDIES
POETIC FURNITURE CHAIR
The Poetic Furniture chair is designed by Demeter Forgarasi. He got his
inspiration from nature as emphasized in the naturalness of the materials
and form. It looks like the fabric was blown into the chair by the wind,
and frozen in time (Tucker, 2015).
This is a manifestation of the trend RAW BY NATURE, because the
designer tried exemplifying the power of the wind.
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Demeter Forgarasi
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Furniture Chair
Signal
Poetic
Tangible
Tech
TANGIBLE TECH
INTERNATIONAL
LIFESTYLE STUDIES
#CONSCIOUSNESS
#INTERACTION
#TECHNOLOGIC
Technology has become an indispensable part of our personal and
professional lives (Buzzle, 2016). We have become so accustomed to
technology in our lives that we are sometimes not even aware of it. As a result,
many people unconsciously leave their technological devices and power
turned on, almost in a neglectful way. However, current signals indicate that
consumers want to become conscious of their use of technology again
(Managersonline, 2015). This is done by creating a conversation between
product and user, so having an interaction with technology. With Tangible
Tech, using technology is turned into a memorable and perceptive moment.
A positive side effect is the awareness raised of the impact of technology
and power consumption in our world.
This trend manifests in plastic, wooden, steel and aluminum materials that
are curved, simplistic and round.
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Fast Company
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COLOURS Tangible Tech
INTERNATIONAL
LIFESTYLE STUDIES
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MATERIALS Tangible Tech
Steel - Plastic - Aluminum - Wood
SHAPES Tangible Tech
INTERNATIONAL
LIFESTYLE STUDIES
Simplistic
Curved
Round
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Clock
Signal
Shadowplay
INTERNATIONAL
LIFESTYLE STUDIES
SHADOWPLAY CLOCK
Usually, one glance at the clock is enough to know the time. However
the Shadowplay Clock is not your usual kind of clock. The design
does not even look like a timepiece at first, but rather seems like a
round lamp on the wall. The consumer only gets to see the time when
the clock is poked. The offline interaction with technology creates
a shadow, making this a very special clockwork (breadedEscalope,
2016).
This is a manifestation of the trend TANGIBLE TECH because the
consumer becomes more conscious about the use of technology by
interacting with the design.
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breadedEscalope
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Forget
Me Not
INTERNATIONAL
LIFESTYLE STUDIES
FORGET ME NOT
The light Forget Me Not by Marc Hassenzahl is a reading lamp. After
being switched on, it will light up for 30 minutes, slowly dimming its
light over time. By touching one of its petals, the lamp re-opens and
shines bright again, making the user responsible for appropiate use of
energy (Folkwang, 2012).
This is a manifestation of the trend TANGIBLE TECH because a concious
action is needed for the use of this technology and energy.
Marc Hassenzahl
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Signal
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Signal
Kuub
INTERNATIONAL
LIFESTYLE STUDIES
KUUB
Kuub (Dutch for cube), by Rien Zwagerman, comes from the idea
to create a technological product with a natural appearance. The
simple act of tilting the subject is used for switching the light
on and off, as well as dimming. Interaction with technology is
explored, playful and natural, making the user conscious of the
use of technology and energy (Kuub, 2015).
This is a manifestation of the trend TANGIBLE TECH because
Kuub gives technology a natural and interactive place within our
lives, making people more aware of the action.
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Rien Zwagerman
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Synergetic
SYNERGETIC
INTERNATIONAL
LIFESTYLE STUDIES
#TOGETHERNESS #COMPLEMENTARY #SYNERGY
The rise of the internet and technology has caused the uprise of individualism
(Webspace, 2007). This was followed by a climate of care, togetherness,
and compassion driven by a creative mentality and softer, gentler manners
(stylink, 2014).
Nowadays we see both perspectives, individualism and togetherness, being
combined in a strong harmonious form. Being individualistic yet together
gives people, or unexpected components, the chance to be complementary
to one another. The result is synergy in design and between people. A stronger
foundation for personal growth and aesthetic is created by a combination of
individual components.
This trend manifests in elastic, silk, metal and yarn materials that are fitted,
woven and in balance.
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Design Love Fest
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COLOURS Synergetic
INTERNATIONAL
LIFESTYLE STUDIES
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MATERIALS Synergetic
Elastic - Silk - Metal - Yarn
SHAPES Synergetic
INTERNATIONAL
LIFESTYLE STUDIES
Fitted
Woven
Balance
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Lamps
Signal
Topiary
INTERNATIONAL
LIFESTYLE STUDIES
TOPIARY LAMPS
These playful lamps called Topiary, made by Norwegian designers
Vera & Kyte, can be used separately but are at their best when they
are together. The combination of the two lamps creates a ‘fun, poetic
landscape of light.’ The lamp by itself is beautiful but the combination
is what makes it interesting (Williamson, 2014).
This is a manifestation of the trend SYNERGETIC because two lamps,
which can be used as individual components, are stronger when they
are used together.
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Vera & Kyte
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Pantone
INTERNATIONAL
LIFESTYLE STUDIES
PANTONE COLOURS
For the first time ever, Pantone has picked two colours of the year
instead of just one. The colours Rose Quartz and Serenity, known
as baby girl pink and little boy blue, complement each other
beautifully. Rose Quartz and Serenity demonstrate an inherent
balance between a warmer embracing rose tone and the cooler
tranquil blue. (Brownlee, 2015)
This is a manifestation of the trend SYNERGETIC because Pantone
used two colours that complement each other.
Pantone
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Signal
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Owens
Signal
Rick
INTERNATIONAL
LIFESTYLE STUDIES
RICK OWENS
At Paris Fashion week 2015, fashion designer Rick Owens had his
models ‘wear’ other models. There was a strong message behind
it. The collection is about ‘raising women, women becoming
women, and women supporting women.’ It shows that you are
stronger together, than you are on your own (Shenton, 2015).
This is a manifestation of the trend SYNERGETIC because two
individuals, like never before, literally carry each other which
sends the message that we should support one another more.
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Rick Owens
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EPILOGUE
INTERNATIONAL
LIFESTYLE STUDIES
Thank you very much for reading the Ambiente Trend Book 2016! We
hope that we were able to inspire you and that you are now looking at
the world with a broadened view.
During this process we have had great support from our mentors Lisa
Wife and Lydia van der Made. We have also had much help from
trend-experts Zepha de Roo and Saar van der Spek. We would like to
thank them for their critical eye and for handing us the tools we needed
to put together this Trend Book.
If you have any other questions or would like to collaborate, do not
hesitate to contact us on [email protected].
Please join one of our Trend Tours:
Hall 4: starting on 12:30 and 16:00
Hall 11: starting on 14:00 and 16:00
FOLLOW US!
WWW.AMBIENTETRENDS.COM
WWW.FACEBOOK.COM/AMBIENTETRENDS
@AMBIENTETRENDS
- Ambiente Trend Tour Team 2016
AMBIENTETRENDS
It is forbidden to spread this Trend Book without authorization or to use this Trend Book for commercial
purposes. All rights for this Trend Book reside by International Lifefstyle Studies Tilburg 2016. All rights
for the images it contains, reside by the owners of the images.
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SOURCES
INTERNATIONAL
LIFESTYLE STUDIES
DAILY FLING
Bordes, M. (2015, 07 22). Playful Ceramic Lights by Marta Bordes. Retrieved
01-11-2016, from Designmilk: http://design-milk.com/playful-ceramic-lightsby-marta-bordes/
Sas, E. v. (2015, 12 06). ‘het druk hebben ’ als nieuw statussymbool. Enkele
bedenkingen. . Retrieved 01-11-2016, from hp de tijd: http://www.hpdetijd.
nl/2015-06-12/het-druk-hebben-als-statussymbool-enkele-bedenkingen/
Eigenraam, B. C. (2014, 02 02). Over verplichte passies en prestatiedruk:
laat je niet opjagen! Retrieved 01-11-2016, from NRC: http://www.nrc.nl/
nieuws/2014/02/02/als-iedereen-president-wil-worden-haalt-niemand-dekinderen-van-school
Wong, N. (2015, 07 22). PLAYFUL CERAMIC LIGHTS BY MARTA BORDES.
Retrieved 01-04-2016, from Design Milk: http://design-milk.com/playfulceramic-lights-by-marta-bordes/
Goewey, D. J. (2015, 08 30). Generation Stress. Retrieved 01-11-2016, from
huffington post: http://www.huffingtonpost.com/don-joseph-goewey-/
generation-stress_b_8062346.html
TRANSCREATION
Happysocks. (2016, / /). Happysocks. Retrieved 01-04-2016, from Happysocks:
https://www.happysocks.com/nl/?gclid=Cj0KEQiAno60BRDt89rAh7qt4wBEiQASes2tdXGaqZCMzoR-006woJUdSX68xUA3UYRYA5VfwR4OPoaAl
U38P8HAQ
Neira, J. (2016) SOFTlab’s installation casts color on behance’s new york
HQ. Retrieved 13-01-2015, from Designboom. http://www.designboom.
com/art/softlab-behance-office-installation-new-york-01-12-2016/?utm_
content=buffercae33&utm_medium=social&utm_source=facebook.
com&utm_campaign=buffer
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Dekker, A. (2015, / /). Stick or Twist. Retrieved 01-13-2016, from Stick or
Twist: http://www.stickortwist.nl
Pont, V. d. (2016, / /). Vera. Retrieved 01-04-2016, from Vera: http://www.
veradepont.com/pop-up.html
VTWonen. (2015, 11 04). Een vaas breken: durf jij het aan? Retrieved 01-042016, from VTWonen: http://www.vtwonen.nl/inspiratie/styling/een-vaasbreken-durf-jij-het-aan/
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INTERNATIONAL
LIFESTYLE STUDIES
RAW BY NATURE
https://vimeo.com/30893887
Ahalife. (2015, / /). Archipelago II Coffee Table. Retrieved 01-04-2016, from
ahalife: http://www.ahalife.com/product/29340/archipelago-ii-coffee-table
Kuub. (2015, / /). Playful Switch. Retrieved 01-04-2016, from DDW: http://
www.ddw.nl/evenement/183
Designboom (2015 12 29) Yoonki Lee shapes raw chair by gluing branches
with liquid epoxy. Retrieved 01-11-2016, from: http://www.designboom.
com/design/yoonki-lee-raw-chair-glued-branches-liquid-epoxy-12-29-2015/
Managersonline.nl (2015, 15 12). Meer technologie in 2016 leidt tot
simplificering dankzij de cloud. Retrieved 01-11-2016, from Managersonline:
http://www.managersonline.nl/nieuws/16801/meer-technologie-leidt-in2016-tot-simplificering-dankzij-de-cloud.html
Netzoeker. (onbekend). netzoeker. Retrieved 01-11-2016, from netzoeker:
https://www.netzozeker.nl/over-netzozeker
Tucker, E. (2015, 11 18). Demeter fogarasi poetic furniture prototype chari
blown into shape. Retrieved 01-04-2016, from Dezeen: http://www.dezeen.
com/2015/11/18/demeter-fogarasi-poetic-furniture-prototype-chair-blowninto-shape
TANGIBLE TECH
Buzzle.com (2106, 08 01). Why is technology so important today. Retrieved
01 11 2016, From Buzzle: http://www.buzzle.com/articles/why-is-technologyso-important-today.html
Breadescalope. (2016, 01 04). Shadowplay uhr fuer einen salon.W 01-042016, from Breadescalope: http://www.breadedescalope.com/index.php/
shadowplay-uhr-fuer-einen-salon
SYNERGETIC
Brownlee, J. (2015, 12 02). Patones gender bluring colors of the year are pink
and blue. Retrieve 01-04-2016, from Fastcodesign: http://www.fastcodesign.
com/3054163/pantones-gender-blurring-colors-of-the-year-are-pink-andblue
Folkwang. (2012, / /). Forget me not. Retrieved 01-04-2016, from Vimeo:
Shenton, Z. (2015, 11 02). Rick Owens models wear models. Retrieve 01-042016, from Mirror: http://www.mirror.co.uk/3am/celebrity-news/rick-owensmodels-wear-models-6557924
Webspace.ship.edu (2007). Culturele personalities. Retrieved 01-11-2016,
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LIFESTYLE STUDIES
from
html)
Webspace:
http://webspace.ship.edu/cgboer/culturepersonalities.
Williamson, C. (2014, 02 09). Playful norwegian furniture vera kyte. Retrieved
01-01-2016, from Design Milk: http://design-milk.com/playful-norwegianfurniture-vera-kyte/
IMAGE FRONT PAGE
Pexels, Unknown photographer. (n.d.) Black and White architecture. Retrieved 01-01-2016. https://www.pexels.com/photo/black-and-white-architecture-10643/
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LIFESTYLE S