Trish CoOer for Rebecca Perl UICC Melbourne Dec 2014

 Trish Co)er for Rebecca Perl UICC Melbourne Dec 2014 World Lung Foundation
Campaigns
•  Change social norms
•  Encourage cessation and
reduce initiation
•  Support and catalyze tobacco
control policies such as
smoke-free environments
Since 2007, 2 billion people reached by
143 mass media campaigns in 30 countries worldwide
Cancer and Tobacco
•  6 million deaths a year •  Largest contributor to NCDs •  Responsible for 1 in 3 cancers in countries with data Prevalence is low in AFRO region (15% of men/
3% of women) but a recent ACS report finds that
by 2100 “without action Africa will grow from
being the fly on the wall to the elephant in the
room” with 26% of the world’s smokers.
WLF Message Testing
10 cessaGon TV ads across 10 countries 2008-­‐09 10 smoke-­‐free TV ads across 3 countries 2009-­‐10 Africa 3 Countries: 5 TV ads and 5 radio ads 2011-­‐12 Cigare(es Are Ea,ng Your Baby Alive Break the Chain Lung Sponge Industry Revealed Sponge
Australia Senegal (Wolof) Cigarettes Are Eating Your Baby Alive
USA CAMEROON Best Practice: Synergizing Mass Media and Pack
Warnings
100 80 60 40 20 0 Responses to “Mouth Cancer Talks” by whether or not graphic health warnings were seen on cigare)e packs Seen GHWs (ref) Not Seen Idrissa
Tobacco Control Messaging Timeline
Educate on smoking’s health consequences Educate the public on SHS and new laws Synergize with Pack warnings A database of ads are available on our website with simple licensing Thank you Worldlungfoundation.org