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TPA Ideas Contest has variety of entries
March 2014 • The Tennessee Press • Page 1 C 1st Runner-Up Winner M 2nd Runner-Up Y K TPA Ideas Contest has variety of entries By ROBYN GENTILE Member Services Manager Awards in the 2014 Tennessee Press Association Ideas Contest were presented on Friday, May 2, in conjunction with the Advertising/Circulation Conference in Chattanooga. For the second year, the Chattanooga Times Free Press won the top prize, the Jack Freeland Memorial Award Best of Show. The winning ad is “Spring Home Improvement,” a Feature Page entry that ran in the paper’s classified section. The Cookeville Herald-Citizen took the First Run- ner-Up Best of Show for its special section “Back to Black & White,” a section to commemorate the 110th Anniversary of the newspaper. Second Runner-Up Best of Show went to The Lebanon Democrat, for its “Friday the 13th” ad offering for one day only, 13 weeks for $13, which was entered in the Subscription Promotion Idea category. The Chattanooga Times Free Press had the most awards at 38, with The Shelbyville Times-Gazette taking home the next highest number of awards at 27. In all, 820 entries from 30 newspapers were submitted in the 2014 Ideas Contest, which has 29 categories divided into five circulation divisions. Members of the Arkansas Press Association judged the contest on March 27 in Little Rock, Ark. The late Jack Freeland, for whom the Best of Show Award is named, was advertising manager of The Daily Herald, Columbia, and was active with the TPA Advertising Committee. The Ideas Contest was established in 1978. Proceeds help to offset the education programming costs for the Advertising/Circulation Conference. Conference attendees and newspapers that entered the Ideas Contest for 2014 will receive the slide show of winners on a CD. Meet the winning teams on page 8. C M Y K Page 2 • 2014 Advertising/Circulation Conference • June 2014 And the winners of the 2014 Ideas Contest are … BEST OF SHOW 1st – Chattanooga Times Free Press 2nd – Herald-Citizen, Cookeville 3rd – The Lebanon Democrat BEST SPECIAL SECTION Non-Daily Newspaper Less Than 5,000 Paid Circulation 1st – The Sparta Expositor 2nd – Herald & Tribune, Jonesborough 3rd – Macon County Chronicle, Lafayette Non-Daily Newspaper 5,000 and Above Paid Circulation 1st – The LaFollette Press 2nd – Robertson County Times, Springfield 3rd – Robertson County Times, Springfield Daily Newspaper Less Than 10,000 Paid Circulation 1st – Elizabethton Star 2nd – Elizabethton Star 3rd – Elizabethton Star Daily Newspaper 10,000 25,000 Paid Circulation 1st – Herald-Citizen, Cookeville 2nd – The Greeneville Sun 3rd – The Daily Times, Maryville Daily Newspaper 25,000 & Above Paid Circulation 1st – Chattanooga Times Free Press 2nd – Chattanooga Times Free Press 3rd – The Commercial Appeal, Memphis BEST SALES PROMOTION FOR A RETAILER Non-Daily Newspaper Less BEST SELF-PROMOTION Than 5,000 Paid Circulation 1st – The Sparta Expositor OF A NEWSPAPER Non-Daily Newspaper Less Than 5,000 Paid Circulation 1st – The Sparta Expositor 2nd – The Erwin Record 3rd – Pulaski Citizen Non-Daily Newspaper 5,000 and Above Paid Circulation 1st – Crossville Chronicle 2nd – Crossville Chronicle 3rd – The Courier, Savannah Daily Newspaper Less Than 10,000 Paid Circulation 1st – Shelbyville Times-Gazette 2nd – Shelbyville Times-Gazette 3rd – Shelbyville Times-Gazette Daily Newspaper 10,000 25,000 Paid Circulation 2nd – Carthage Courier 3rd – Carthage Courier Non-Daily Newspaper 5,000 and Above Paid Circulation 1st – Robertson County Times, Springfield 2nd – Crossville Chronicle Daily Newspaper Less Than 10,000 Paid Circulation 1st – Shelbyville Times-Gazette 2nd – Shelbyville Times-Gazette 3rd – Shelbyville Times-Gazette Daily Newspaper 10,000 25,000 Paid Circulation 1st – The Daily Times, Maryville 2nd – The Daily Times, Maryville 3rd – Citizen Tribune, Morristown 1st – The Daily Times, Maryville 2nd – The Daily Times, Maryville 3rd – The Daily Times, Maryville BEST USE OF MULTI-COLOR AD Daily Newspaper 25,000 & Above Paid Circulation Non-Daily Newspaper Less Than 5,000 Paid Circulation 1st – Chattanooga Times Free Press 2nd – Chattanooga Times Free Press 3rd – Chattanooga Times Free Press 1st – Marshall County Tribune, Lewisburg 2nd – Pulaski Citizen 3rd – The Erwin Record Non-Daily Newspaper 5,000 and Above Paid Circulation 1st – Robertson County Times, Springfield 2nd – Robertson County Times, Springfield 3rd – Robertson County Times, Springfield Daily Newspaper Less Than 10,000 Paid Circulation Photo by Robyn Gentile • TPA Debbie Scalf, creative services manager of the Chattanooga Times Free Press, receives the 2014 TPA Ideas Contest Jack Freeland Memorial Award Best of Show from Dale Long, TPA Circulation Committee Chairman and director of printing and distribution of The Greeneville Sun. Press 3rd – Chattanooga Times Free Press BEST USE OF SINGLE COLOR AD Non-Daily Newspaper Less Than 5,000 Paid Circulation 1st – Pulaski Citizen 2nd – Mt. Juliet News 3rd – The Courier News, Clinton Daily Newspaper Less Than 10,000 Paid Circulation 1st – Union City Daily Messenger 2nd – The Paris Post-Intelligencer 3rd – The Paris Post-Intelligencer Daily Newspaper 10,000 25,000 Paid Circulation 1st – Shelbyville Times-Gazette 2nd – Union City Daily Messenger 3rd – Shelbyville Times-Gazette 1st – Citizen Tribune, Morristown 2nd – Herald-Citizen, Cookeville 3rd – Herald-Citizen, Cookeville Daily Newspaper 10,000 25,000 Paid Circulation Daily Newspaper 25,000 & Above Paid Circulation 1st – The Daily Times, Maryville 2nd – The Greeneville Sun 3rd – The Daily Times, Maryville Jesse Lindsey, publisher of The Lebanon Democrat, at right, receives the Ideas Contest Second Runner-Up for Best of Show plaque from Dale Long, awards emcee. Photo by Robyn Gentile • TPA Daily Newspaper 25,000 & Above Paid Circulation 1st – Chattanooga Times Free Press 2nd – Chattanooga Times Free 1st – Chattanooga Times Free Press 2nd – Chattanooga Times Free Press BEST BLACK & WHITE AD Non-Daily Newspaper Less Than 5,000 Paid Circulation 1st – Mt. Juliet News 2nd – Pulaski Citizen 3rd – Carthage Courier Non-Daily Newspaper 5,000 and Above Paid Circulation 1st – Crossville Chronicle Daily Newspaper Less Than 10,000 Paid Circulation 1st – Union City Daily Messenger 2nd – Elizabethton Star 3rd – The Lebanon Democrat Daily Newspaper 10,000 25,000 Paid Circulation 1st – The Daily Times, Maryville 2nd – Herald-Citizen, Cookeville 3rd – The Greeneville Sun Daily Newspaper 25,000 & Above Paid Circulation 1st – Chattanooga Times Free Press 2nd – Chattanooga Times Free Press 3rd – Chattanooga Times Free Press BEST FEATURE PAGE OR PAGES Non-Daily Newspaper Less See WINNERS Page 3 2014 Advertising/Circulation Conference • June 2014 • Page 3 WINNERS, from Page 2 Than 5,000 Paid Circulation 1st – Pulaski Citizen 2nd – Carthage Courier 3rd – The Humboldt Chronicle Non-Daily Newspaper 5,000 and Above Paid Circulation 1st – Robertson County Times, Springfield 2nd – Crossville Chronicle 3rd – Crossville Chronicle Daily Newspaper Less Than 10,000 Paid Circulation 1st – Elizabethton Star 2nd – Shelbyville Times-Gazette 3rd – Union City Daily Messenger Daily Newspaper 10,000 25,000 Paid Circulation 1st – Herald-Citizen, Cookeville 2nd – The Greeneville Sun 3rd – The Greeneville Sun Daily Newspaper 25,000 and Above Paid Circulation 1st – Chattanooga Times Free Press 2nd – Chattanooga Times Free Press 3rd – Chattanooga Times Free Press BEST 1/4 PAGE OR SMALLER AD Non-Daily Newspaper Less Than 5,000 Paid Circulation 1st – The Sparta Expositor 2nd – Weakley County Press, Martin 3rd – Pulaski Citizen Non-Daily Newspaper 5,000 and Above Paid Circulation 1st – Crossville Chronicle 2nd – Grainger Today, Bean Station 3rd – The Courier, Savannah Daily Newspaper Less Than 10,000 Paid Circulation 1st – Shelbyville Times-Gazette 2nd – Union City Daily Messenger 3rd – Shelbyville Times-Gazette Daily Newspaper 10,000 25,000 Paid Circulation 1st – The Daily Times, Maryville 2nd – The Greeneville Sun 3rd – The Daily Times, Maryville Daily Newspaper 25,000 & Above Paid Circulation 1st – Chattanooga Times Free Press 2nd – Chattanooga Times Free Press 3rd – Chattanooga Times Free Press BEST FOOD STORE AD Non-Daily Newspaper Less Than 5,000 Paid Circulation 1st – The Courier News, Clinton 2nd – Carthage Courier 3rd – Carthage Courier Non-Daily Newspaper 5,000 and Above Paid Circulation 1st – Grainger Today, Bean Station 2nd – Grainger Today, Bean Station 3rd – Grainger Today, Bean Station Daily Newspaper Less Than 10,000 Paid Circulation 1st – The Paris Post-Intelligencer 2nd – The Paris Post-Intelligence 3rd – Elizabethton Star Daily Newspaper 10,000 25,000 Paid Circulation 1st – The Daily Times, Maryville 2nd – The Daily Times, Maryville 3rd – The Daily Times, Maryville Daily Newspaper 25,000 & Above Paid Circulation 1st – Chattanooga Times Free Press 2nd – Chattanooga Times Free Press 3rd – Chattanooga Times Free Press BEST AUTOMOTIVE AD Non-Daily Newspaper Less Than 5,000 Paid Circulation 1st – Carthage Courier 2nd – Pulaski Citizen 3rd – The Courier News, Clinton Non-Daily Newspaper 5,000 and Above Paid Circulation 1st – Robertson County Times, Springfield 2nd – The Courier, Savannah 3rd – Robertson County Times, Springfield Daily Newspaper Less Than 10,000 Paid Circulation 1st – The Lebanon Democrat 2nd – The Paris Post-Intelligencer 3rd – Union City Daily Messenger Daily Newspaper 10,000 25,000 Paid Circulation Above Paid Circulation 1st – Chattanooga Times Free Press 2nd – Chattanooga Times Free Press 3rd – Chattanooga Times Free Press 1st – The Greeneville Sun 2nd – The Greeneville Sun 3rd – Citizen Tribune, Morristown Daily Newspaper 25,000 & Above Paid Circulation BEST FURNITURE AND/ OR APPLIANCE AD 1st – Chattanooga Times Free Press Non-Daily Newspaper Less Than 5,000 Paid Circulation BEST PROFESSIONAL SERVICE AD Non-Daily Newspaper Less Than 5,000 Paid Circulation 1st – The Courier News, Clinton 2nd – Carthage Courier 3rd – The Erwin Record Non-Daily Newspaper 5,000 and Above Paid Circulation 1st – Grainger Today, Bean Station 2nd – Crossville Chronicle 3rd – Grainger Today, Bean Station Non-Daily Newspaper 5,000 and Above Paid Circulation 1st – Grainger Today, Bean Station 2nd – The Courier, Savannah 3rd – Grainger Today, Bean Station Daily Newspaper Less Than 10,000 Paid Circulation Daily Newspaper Less Than 10,000 Paid Circulation 1st – The Lebanon Democrat 2nd – Elizabethton Star 3rd – The Paris Post-Intelligencer Daily Newspaper 10,000 25,000 Paid Circulation 1st – The Daily Times, Maryville 2nd – The Daily Times, Maryville 3rd – The Daily Times, Maryville Daily Newspaper 25,000 & 1st – Mt. Juliet News 2nd – The Courier News, Clinton 3rd – The Sparta Expositor 1st – The Lebanon Democrat 2nd – The Lebanon Democrat 3rd – The Paris Post-Intelligencer Daily Newspaper 10,000 25,000 Paid Circulation 1st – The Greeneville Sun 2nd – Herald-Citizen, Cookeville 3rd – Citizen Tribune, Morristown 1st – Chattanooga Times Free Press 2nd – Chattanooga Times Free Press 3rd – Chattanooga Times Free Press BEST SUBSCRIPTION PROMOTION IDEA Non-Daily Newspaper Less Than 5,000 Paid Circulation 1st – The Erwin Record 2nd – The Sparta Expositor 3rd – The Courier News, Clinton Non-Daily Newspaper 5,000 and Above Paid Circulation 1st – Grainger Today, Bean Station 2nd – Robertson County Times, Springfield 3rd – Crossville Chronicle Daily Newspaper Less Than 10,000 Paid Circulation 1st – The Lebanon Democrat 2nd – The Lebanon Democrat 3rd – Shelbyville Times-Gazette Daily Newspaper 10,000 25,000 Paid Circulation 1st – The Greeneville Sun 2nd – The Greeneville Sun 3rd – The Greeneville Sun Daily Newspaper 25,000 and Above Paid Circulation BEST CARRIER CONTEST IDEA Daily Newspaper 10,000 See WINNERS, Page 6 HH W W can you capture more advertisers and audience? can you capture more advertisers and audience? 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Go online to metrocreativeconnection.com/e-connect, call 800-223-1600, email [email protected] or scan the QR code to see how you can immediately implement and benefit from Metro e-Connect. Metro e-Connect OKPAHOW2013 The new multimedia ad program that is changing the way we connect. TNPAHOW2013 Page 4 • 2014 Advertising/Circulation Conference • June 2014 2014 Advertising/Circulation Conference • June 2014 • Page 5 Memories from the 2014 Ad/Circ Conference Dennis Dunn, operations manager of the Anniston (Ala.) Star, speaks on Building Circulation. C C M Looking through the Ideas Contest winning tearsheets are Sissy Smith, The Shelbyville Times-Gazette; Cathy Agee, Metro Creative Graphics, and TPA President Lynn Richardson, Elizabethton Star. Advertising attendees listen during the Idea Exchange. Sissy Smith, advertising manager of The Shelbyville Times-Gazette, talks to advertising session presenters Kimberly Alexandre, The Center for Sales Strategy, and Tim Brennan, MultiAd Recas, between sessions. M Y Y K K Scarlet Elliott, The Milan Mirror-Exchange, shares one of her ideas at the advertising exchange. Cathy Wair, The Lebanon Democrat, presents an idea at the Idea Exchange. Tim Brennan, MultiAd Recas, makes a point during his session on Co-Op Advertising. Chatting between sessions are Jim Ward, Marshall County Tribune, Lewisburg; Donna Yant (behind Ward) and Darlene Wise, Pulaski Citizen; Glenda Ward, Marshall County Tribune, and Martha Horn, Pulaski Citizen. Tim Brennan, MultiAd Recas, and Cathy Agee, Metro Creative Graphics, work together to select the best idea presented at the Advertising Idea Exchange. Sissy Smith, Shelbyville Times-Gazette, was selected the first prize winner. Sherry Long, Roane County News, Kingston, asks questions about the services of Arrow Marketing Group, represented at the conference by Timothy Clark. John Murray, vice president of audience development, Newspaper Association of America, presents “Circulation Strategies for Building the New Business Model: The Focus is on Audience and Revenue.” Leslie Kahana, chair of the TPA Advertising Committee and advertising director of the Chattanooga Times Free Press, adds detail to an idea presented at the Idea Exchange. Photos by TPA Staff Members Greg Sherrill, Beth Elliott and Robyn Gentile Carroll Duckworth, circulation director of the Chattanooga Times Free Press, leads the circulation Idea Exchange. C M Y K C M Y K Page 6 • 2014 Advertising/Circulation Conference • June 2014 WINNERS, from Page 3 25,000 Paid Circulation 1st – Citizen Tribune, Morristown 2nd – The Greeneville Sun BEST RACK CARD Non-Daily Newspaper Less Than 5,000 Paid Circulation 1st – The Erwin Record 2nd – The Erwin Record 3rd – Macon County Chronicle, Lafayette Daily Newspaper Less Than 10,000 Paid Circulation 1st – Shelbyville Times-Gazette 2nd – Shelbyville Times-Gazette 3rd – Shelbyville Times-Gazette Daily Newspaper 10,000 25,000 Paid Circulation 1st – Citizen Tribune, Morristown 2nd – The Greeneville Sun BEST SINGLE COPY PROMOTION Non-Daily Newspaper Less Than 5,000 Paid Circulation 1st – The Sparta Expositor 2nd – Carthage Courier 3rd – Carthage Courier Daily Newspaper Less Than 10,000 Paid Circulation 1st – Shelbyville Times-Gazette 2nd – Shelbyville Times-Gazette Daily Newspaper 10,000 25,000 Paid Circulation 1st – Citizen Tribune, Morristown 2nd – The Greeneville Sun 3rd – The Greeneville Sun Daily Newspaper 25,000 and Above Paid Circulation 1st – Chattanooga Times Free Press 2nd – Chattanooga Times Free Press 3rd – Chattanooga Times Free Press BEST NEWSPAPER IN EDUCATION PROMOTION Non-Daily Newspaper Less Than 5,000 Paid Circulation 1st – Carthage Courier 2nd – The Sparta Expositor 3rd – The Sparta Expositor Non-Daily Newspaper 5,000 and Above Paid Circulation 1st – Crossville Chronicle Daily Newspaper Less Than 10,000 Paid Circulation 1st – The Paris Post-Intelligencer 2nd – Shelbyville Times-Gazette 3rd – Shelbyville Times-Gazette Arkansas Press Assoc. members judge TPA entries Daily Newspaper 10,000 25,000 Paid Circulation 1st – Citizen Tribune, Morristown BEST CARRIER RECRUITMENT Daily Newspaper 10,000 25,000 Paid Circulation 1st – The Greeneville Sun BEST OVERALL WEBSITE Non-Daily Newspaper Less Than 5,000 Paid Circulation 1st – Carthage Courier 2nd – The Sparta Expositor 3rd – The Hartsville Vidette Non-Daily Newspaper 5,000 and Above Paid Circulation 1st – Crossville Chronicle Daily Newspaper Less Than 10,000 Paid Circulation 1st – Shelbyville Times-Gazette 2nd – The Lebanon Democrat Daily Newspaper 10,000 25,000 Paid Circulation 1st – The Greeneville Sun 2nd – Citizen Tribune, Morristown 3rd – Citizen Tribune, Morristown BEST INTERNET BANNER OR TILE AD Non-Daily Newspaper Less Than 5,000 Paid Circulation 1st – The Sparta Expositor 2nd – The Sparta Expositor 3rd – The Sparta Expositor Non-Daily Newspaper 5,000 and Above Paid Circulation 1st – Crossville Chronicle 2nd – Crossville Chronicle 3rd – Crossville Chronicle Daily Newspaper Less Than 10,000 Paid Circulation 1st – Shelbyville Times-Gazette 2nd – Shelbyville Times-Gazette 3rd – The Lebanon Democrat Daily Newspaper 10,000 25,000 Paid Circulation 1st – Citizen Tribune, Morristown 2nd – Citizen Tribune, Morristown Photo by Robyn Gentile • TPA Neil McConnell, marketing consultant with the Arkansas Press Association, looks over Tennessee Press Association Ideas Contest entries on the left side of the table. The APA judged TPA entries on March 27, in Little Rock. Other members of the APA team who participated in the judging, starting at the far end of the right side of the table, were Sloan Mares Grelan, Arkansas Democrat-Gazette, Little Rock; Amy Thornton, The Sentinel-Record, Hot Springs; Ashley Driver, APA graphic artist; Rebecca McGraw, APA senior media buyer; Stacy Miller, Arkansas Democrat-Gazette; MerryLee Meeker, The Sentinel-Record (behind McGraw), and David Wills, Saline Courier, Benton. 3rd – Citizen Tribune, Morristown BEST NIE SPONSORSHIP RECRUITMENT 1st – Shelbyville Times-Gazette BEST BULK PROMOTION Daily Newspaper 10,000 25,000 Paid Circulation Non-Daily Newspaper Less Than 5,000 Paid Circulation 1st – Citizen Tribune, Morristown 1st – The Erwin Record 2nd – Pulaski Citizen 3rd – Pulaski Citizen BEST READER CONTEST Daily Newspaper 10,000 25,000 Paid Circulation 1st – Citizen Tribune, Morristown BEST DEALER/VENDOR PROMOTION Daily Newspaper Less Than 10,000 Paid Circulation Non-Daily Newspaper Less Than 5,000 Paid Circulation 1st – Pulaski Citizen 2nd – Carthage Courier 3rd – Macon County Chronicle, Lafayette Non-Daily Newspaper 5,000 and Above Paid Circulation 1st – The LaFollette Press Daily Newspaper Less Than 10,000 Paid Circulation 1st – Shelbyville Times-Gazette 2nd – Shelbyville Times-Gazette 3rd – The Paris Post-Intelligencer Daily Newspaper 10,000 25,000 Paid Circulation 1st – The Greeneville Sun 2nd – Citizen Tribune, Morristown BEST CLASSIFIED SECTION Non-Daily Newspaper Less Than 5,000 Paid Circulation 1st – Carthage Courier 2nd – The Hartsville Vidette 3rd – The Erwin Record See WINNERS, Page 7 2014 Advertising/Circulation Conference • June 2014 • Page 7 WINNERS, from Page 6 Non-Daily Newspaper 5,000 and Above Paid Circulation 1st – Grainger Today, Bean Station 2nd – Grainger Today, Bean Station 3rd – Grainger Today, Bean Station Daily Newspaper 25,000 and Above Paid Circulation 1st – Chattanooga Times Free Press BEST SUBSCRIBER RETENTION PROGRAM Non-Daily Newspaper Less Than 5,000 Paid Circulation 1st – Pulaski Citizen BEST MARKETING MATERIAL Daily Newspaper Less Than 10,000 Paid Circulation 1st – The Lebanon Democrat Daily Newspaper 25,000 and Above Paid Circulation 1st – The Commercial Appeal, Memphis 2nd – Chattanooga Times Free Press 3rd – Chattanooga Times Free Press BEST NICHE PUBLICATION Non-Daily Newspaper Less Than 5,000 Paid Circulation 1st – The Erwin Record 2nd – The Erwin Record 3rd – Carthage Courier Daily Newspaper Less Than 10,000 Paid Circulation Non-Daily Newspaper 5,000 and Above Paid Circulation 1st – Shelbyville Times-Gazette Daily Newspaper 10,000 25,000 Paid Circulation 1st – The Greeneville Sun 2nd – The Greeneville Sun 3rd – Citizen Tribune, Morristown BEST INTERNET SUBSCRIPTION PROMOTION Non-Daily Newspaper Less Than 5,000 Paid Circulation 1st – Pulaski Citizen 2nd – Pulaski Citizen Daily Newspaper Less Than 10,000 Paid Circulation 1st – The Lebanon Democrat Daily Newspaper 10,000 25,000 Paid Circulation 1st – Citizen Tribune, Morristown APA judges carefully consider TPA entries 1st – The LaFollette Press 2nd – Crossville Chronicle Daily Newspaper Less Than 10,000 Paid Circulation 1st – Shelbyville Times-Gazette 2nd – The Paris Post-Intelligencer 3rd – Elizabethton Star Daily Newspaper 10,000 25,000 Paid Circulation 1st – The Greeneville Sun 2nd – Citizen Tribune, Morristown 3rd – Herald-Citizen, Cookeville Daily Newspaper 25,000 and Above Paid Circulation 1st – Chattanooga Times Free Press 2nd – Chattanooga Times Free Press 3rd – The Commercial Appeal, Memphis Ad/Circ Conference factoids • 75 registrants, including staff, speakers and guests • 45 registered for advertising sessions • 24 registered for circulation sessions • 24 newspapers with 59 registrants • 12 dailies with 34 registrants • 12 non-dailies with 25 registrants • One associate member with one registrant • Newspaper with the most registrants: Chattanooga Times Free Press, with 13 registrants Photo by Robyn Gentile •TPA Ashley Driver, a graphic artist with the Arkansas Press Association, at left, looks over an entry along with, from left on the right side of the table, David Wills, Saline Courier, Benton; Stacy Miller, Arkansas Democrat-Gazette, Little Rock; Neil McConnell, APA marketing consultant, and Sloan Mares Grelan, Arkansas Democrat-Gazette. Ideas Contest Factoids • 30 newspapers entered 820 entries • 19 non-dailies with 413 entries • 11 dailies with 407 entries • Newspaper with the most entries: The Greeneville Sun, 89 • Category with the most entries: Best Use of Multi-Color Ad, 99 • Total of 283 awards presented • Newspaper with the most awards: Chattanooga Times Free Press, 38 • Newspaper with the most first place awards: Chattanooga Times Free Press, 15 Page 8 • 2014 Advertising/Circulation Conference • June 2014 Meet the creative forces behind the Best of Show winners ‘Downton Abbey’ meets ‘DowntoWn Abbey’ By DEBBIE SCALF Creative Service Manager, Chattanooga Times Free Press The Chattanooga Times Free Press recently recreated the set of “Downton Abbey,” a popular PBS Masterpiece Classics series, for an in-house “Afternoon Tea” sponsored by our Creative Services Team. “We called our event ‘DowntoWn Abbey’ because the Times Free Press is located in downtown Chattanooga,” said Debbie Scalf, creative service manager for the Times Free Press. “We have a couple of team members who took the lead. Randy is a costume designer and Alecia is a hairdresser (on the side). Steven set up and took individual photos of C each of us in costume, and Alecia assembled this photo collage to imitate the same shot of the actors in the television show. “We had a lot of fun, and impressed the rest of the company!” In case you are a fan of the show, here is how the cast breaks down: Michael Campassi as Mr. Carson Debbie Scalf as Mrs. Hughes Kathy Payne as Miss O’Brien Alecia Miller as Mrs. Patmore Charlton Hillis as Daisy Brian Williams as Alfred Steven Ratajczyk as Jimmy Randy Forester as Mr. Bates Carla Peterson as Mrs. “Anna” Bates Shannon York as Thomas Barrow Mendi Hudson as Ivy M The Lebanon Democrat team Y K Individual photos by Steven Ratajczyk • Graphic by Alecia Miller From left are Chattanooga Times Free Press staff members who worked on the entry won in the Best of Show competition at the 2014 TPA Ideas Contest. From left are members of the creative services staff and the “Downton Abbey” characters they portray: Michael Campassi as Mr. Carson, Debbie Scalf as Mrs. Hughes, Kathy Payne as Miss O’Brien, Alecia Miller as Mrs. Patmore, Charlton Hillis as Daisy, Brian Williams as Alfred, Steven Ratajczyk as Jimmy, Randy Forester as Mr. Bates, Carla Peterson as Mrs. “Anna” Bates, Shannon York as Thomas Barrow. Not pictured is Mendi Hudson who portrayed Ivy. The Cookeville Herald-Citizen team Photo by Kimberly Jordan • The Lebanon Democrat From left are The Lebanon Democrat staff members who worked on the Second Runner-Up entry in the Best of Show competition at the 2014 TPA Ideas Contest. From left are Mark Rodgers, Kim Rollins, Pam Wingett, Charity Toombs, Traci Walker, Jina Bostick and Cathy Wair. Submitted to TPA From left are Cookeville Herald-Citizen staff members who worked on the entry that took First Runner-Up in the Best of Show competition at the 2014 TPA Ideas Contest. From left are Jody Webb, Helen Wheeler, Amy Davis, Jamie Danforth, Keitha Walker, Karen Knowles, Don Foy and Mark Randolph. Thanks to the members of the TPA Advertising & Circulation Committees for another great Conference and Ideas Contest. C M Y K
