WHAT`S NEXT? - LDF Companies

3rd Trimester 2012
The Newsletter for the Employees of the LDF Companies
WHAT’S NEXT?
FROM THE DESK OF…
each other because we are all dependent on
each other. No one person can do the job
themselves but as a team we can achieve
great things.
Larry Fleming,
Chairman
O
nce again the holidays are upon us
and 2012 is quickly coming to a close.
Plans are being prepared for next year and
there are many exciting things that will be
included in them.
But to not get the cart before the horse, we
must focus on finishing this year with an
aggressive and strong effort. Sales continue
to be a challenge in both companies and
that challenge will certainly be ever present
until year’s end. The economy in our major
markets continues to be sluggish with little
or no signs of recovery and consumers have
more and more products to choose from.
We have to continue to work hard to make
sure they are choosing ours.
We have made significant improvements
in our people development but more work
remains. Nothing is more important than
our continued investment in each other.
We each need to challenge ourselves to do
better each and every day. We need to help
each other, coach each other and support
Our software and hardware has been
improved since the start of the year but
our upgrades aren’t as far along as expected.
Major investments have and will continue
to be made in this area and I would hope to
see significant improvement in the coming
months. It is easy to become impatient with
regards to these upgrades but we have to be
mindful that the improvements have to be
done in a correct manner in order not to
experience setbacks as opposed to progress.
Legislatively we are continuing to be
proactive and are working closely with our
trade associations and our elective officials
to monitor activities affecting our business.
This is obviously on-going but will be very
important in 2013. 2012 has been a very
challenging but successful year. A lot has
been accomplished but as stated above,
more has to be done. I hope that the year
has been good to each of you and your
families and I wish each of you a very Merry
Christmas and Happy New Year. Be safe.
FROM THE DESK OF
Don Haynes,
President, LDF Food Group, Inc.
W
ell, the 2012 presidential election
is over and we now know what
changes to expect during the next
four years. Health costs will go up for
employers like us, which will pressure our
profits, most likely forcing restaurants to
raise prices to make up the difference.
Taxes for all individuals will also go up,
shrinking disposable income and making
the fight for customers all the more
intense. In other words, more of the same
tough economic times ahead for everyone,
for at least the next four years.
Wendy’s held their annual update meeting
in Philadelphia in early October. Many
new programs on the horizon, most
Don Haynes
Inducted Into
The Wendy’s
Hall of Fame
with a fairly expensive price tag. The
brand will continue to test and prove
returns on image activation. I hope they
are successful! One change we will be
participating with Wendy’s is the change
to Questar, “The Voice of the Customer”.
This will be a big part of our plan for 2013.
This service is best described as market
research on a daily basis on each and every
store. We will be able to review each
store’s attributes, individually, to see if we
are positioned properly to grow our base
business. I am excited about what this tool
can do for our operations.
Wendy’s has also made the decision to
make self-serve drinks available in all of
our dining rooms. I like this decision as
well, as it improves our service times, let’s
us have a better focus on accuracy, but
most importantly allows us to spend the
time we used to use to pour drinks instead
interacting with customers. Courtesy
and interaction with customers will be
the largest platform for the “Voice of the
Customer” program.
The SOE evaluation will be phased out
next year and replaced by a Customer
Experience Index that will be composed
Wendy’s Quality Supply Chain Cooperative
(QSCC) in 2013 and was honored as the first
recipient of the QSCC Hall of Fame award
in 2012. He has been President and Chief
Operating Officer for LDF Food Group
for over 30 years and has helped grow
that franchise from 11 to 42 stores while
receiving numerous Wendy’s Awards
for excellence in overall operations and
At The Wendy’s Company National business initiatives.
Convention in Philadelphia, PA on October
1st and 2nd, Don Haynes, President and Wendy’s was founded in Columbus,
Chief Operating Officer, LDF Food Group, Ohio by Dave Thomas in 1969. Today
was inducted into the Wendy’s Hall of Fame. Wendy’s includes more than 6,500
Mr. Haynes is the 63rd person to receive this franchise and company restaurants in
the U.S. and 27 other countries and
prestigious individual honor.
U.S. territories worldwide.
Larry
Wendy’s Hall of Fame is a unique and select Fleming is Chairman of LDF Food
group of outstanding individuals that have Group with 42 stores in Kansas,
supported the Wendy’s brand for a minimum Oklahoma and Texas. Mr. Fleming
of 10 years with outstanding marketing, resides in Wichita, KS and is also a
human resource and operational initiatives. Wendy’s Hall of Fame member.
Mr. Haynes will serve as Chairman of the
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WHAT’S NEXT?
of 1) Operations Evaluations, 2) Customer
Experience, 3) Personnel Evaluations,
and 4) Facilities Evaluations. These 4
components will be weighted to give each
store their CEI (Customer Experience
Index). We will start training on these
changes in December 2012. Training will
conclude around March 2013 and we will
then be live on the new systems.
Wendy’s has also enhanced their training
tools for 2013. WeLearn courses have
been condensed and shortened so we have
a better chance to get more employees cross
trained. Offsite courses for management
have also been upgraded and we expect
all our personnel to have access to these
next year. Hopefully we will organize all
the new initiatives properly in our plan for
2013. The goal of all the changes is still
increased sales and profits. Remember
Dave Thomas said “Profit is not a dirty
word”. I thank all of you for your efforts
during this year. Times have been
challenging in Wichita but we have made
some significant gains in Amarillo, Tulsa
and Manhattan/Junction City. I wish all
of you and all your families a wonderful
holiday season!
FROM THE DESK OF
seems the attendance gets better each year
and the services provided are all very much
appreciated.
Terry Parr
,
President, LDF Sales & Distributing
T
he Holidays are here and we are all
working on our 2013 plan. Jim Cook
told me once that the older you get the faster
time goes by and I am beginning to believe
him. He’s a wise old man (rest of comment
edited by Cook)!
Like to start off by thanking everyone
involved in planning and hosting this year’s
Bratfest. The food was delicious as always,
the beer cold and refreshing and it was
great getting together and visiting with
everyone. Thanks volunteers for making
this a success again this year! I would also
like to thank Bill Goodlatte and Mary Troy
for the job they do in putting together the
Health Fairs in both Tulsa and Wichita. It
LDF Receives
National
Honors For
Marketing
Excellence
At the Wendy’s International National
Convention in Philadelphia, PA on October
1st and 2nd LDF Food Group was honored
as the national recipient of the coveted
Diamond Award for Marketer of the
Year. This award is presented to recognize
outstanding marketing support of Wendy’s
International national programs, local
initiatives that drive sales and traffic and
community support.
Accepting the award was Jim Cook, Senior
Another special event that requires a
number of volunteers and this year sold a
record number of kegs is the Oktoberfest in
Tulsa. Dan Pasque and his team spend days
preparing for the event and then endless
hours working it. This event requires a team
effort from the Warehouse, Administrative,
Delivery, Sales and Special Event Teams all
working together to make it a success. Great
job everyone!
As you all know we are in the midst of
2013 planning. Thank you for completing
the attitude survey and providing your
comments on areas we should focus on as
we build our plan going forward. There have
been comments that no one ever follows up
on the opportunities that are brought out in
the survey. I will tell you that is definitely not
the case. We read through each group and
ensure that areas that will provide a better
working environment or increased sales and
profits are all discussed and weighed as we
build the plan.
Our competitors will be introducing as many
new brands as we are and all of us will be
going after new shelf and display space. We
know of at least 30 new brands and packages
coming out of St. Louis. MillerCoors,
Red Bull, Boulevard, Mike’s and our other
suppliers are all coming with new brands
and packages. One of our challenges next
year will be to successfully introduce and
sustain these new products. We will be
developing a new process that will provide
better communication to the sales team and
our customers as we build strategies for new
brand and package introductions.
The net sales objective will be our most
challenging and yet our most important. As
in years past we will work to provide growth
strategies across our entire portfolio the will
ensure we all enjoy success in years to come.
As always we will accept the challenge of
the new year and work to achieve excellence
in the marketplace, in our warehouses and
within our sales, warehouse, delivery and
accounting teams.
I will leave you now and wish you all a very
happy and safe holiday season. Thank you
all for all you do each and every day. Good
Selling!
Vice President, Marketing for LDF Food the collective effort of each Management
Group. LDF is very involved in local Team to implement quality local
marketing and has received significant store marketing programs!
recognition for education and community
programs, such as the Partner In Education
Program, the Dave Thomas Hispanic Legacy
Scholarship as well as “cause” marketing
efforts to support adoption through the
Wendy’s Wonderful Kids program or other
worthy causes. LDF was recently recognized
as the Hispanic Business Partner of the year
by the Wichita Hispanic Chamber and has
received the Kansas Restaurant “Good
Neighbor” award for the 7th consecutive
year. In addition, the Tulsa and Amarillo
markets are well known for community
support and in 2012 raised over $5,000
to support MDA and $7,000 to help
the fire victims in the devastating
wildfires in Mannford, OK.
Pictured is Jim Cook showing off
the Diamond Award that recognizes
3rd Trimester 2012
3
MATT ROMNEY
VISITS LDF
Submitted by Bill Goodlatte,
Senior Vice President, Human Resources
Matt Romney, Mitt Romney’s son, a crucial
partner in the Romney Campaign for the
Presidency of the United States, visited The
LDF Companies in Wichita on Tuesday
September 25th , accompanied by United
States Congressman Mike Pompeo from the
Kansas Fourth District, which takes in the
greater Wichita area.
After meeting with Larry and David Fleming
and touring our warehouse, Matt and Mike
moved on to the Fox and Hound to address
a group of 100 young Republicans who were
there to hear about the Presidential election
and to sample some of our products.
Helping political candidates who are
supportive of our businesses is an important
philosophy of The LDF Companies.
WENDY’S
TEAMS WITH
JOHN 3:16
TO FEED THE
HUNGRY
Wendy’s in Catoosa and Broken Arrow, OK
teamed with John 3:16 Mission to “Share
The Warmth” to help feed hundreds in
Tulsa and surrounding communities during
Thanksgiving. The Catoosa store located at
2021 S. Cherokee and the two Broken Arrow
stores at Kenosha and 193rd and 111th and
Elm collected canned goods from November
5th - November 18th in the Dining Room
and the Pick Up Window. Customers that
brought in two canned goods received a
“Share The Warmth” coupon valid for a Free
Small Chili on their next visit!
John 3:16 Mission is an interdenominational
Christian ministry that exists to meet the
physical, emotional and spiritual needs
of Tulsa’s hungry, homeless, and at-risk.
Located in downtown Tulsa, the Mission
4
WHAT’S NEXT?
Pictured are Matt Romney (l), David Fleming, Larry Fleming, and Mike Pompeo
touring the warehouse.
provides food, shelter, clothing and restorative
programs to those in need. Since it’s founding
in 1952 the Mission has served in excess of
4 million meals and provided over 1 million
individual shelters to the homeless.
The promotion was very successful as we were
able to donate over 1,000 canned food items
to John 3:16 Mission that enabled those less
fortunate to enjoy a Thanksgiving dinner with
their families!
CATOOSA
WENDY’S
SUPPORTS
THE SUSAN
G. KOMEN
FOUNDATION
Wendy’s in Catoosa, OK sold raffle
tickets during the months of August
and September in support of the Susan
G. Komen Foundation. At the end of
September a lucky customer won two tickets
to see Jeff Foxworthy at The Joint located at
the Hard Rock Casino, a free night stay at
the LaQuinta, plus dinner for two at the Red
Rock Canyon! KTUL Channel 8 and the
Catoosa Chamber were very instrumental
in spreading the word with live on-air
promotions at the store and weekly Chamber
notifications! All the money raised from the
sales of the raffle tickets was donated to the
Foundation. In addition, the restaurant held
car washes and other events to support the
cause and find a cure for cancer!
Raffle tickets were only $1.00 each and
Larry Nichols, General Manager, set the
goal at $5,000 and actually topped that lofty
goal. On October 15th, Wendy’s in Catoosa
presented a check to the Susan G. Komen
Foundation in the amount of $5,075 to
Christy Southard, Executive Director, Susan
G. Komen Foundation (l), Larry Nichols,
General Manager Wendy’s (m) and Bria
Larry Nichols presents check to Christy (l) in
the amount of $5,075!
Moore (r), Race and Events Manager for the
Foundation, pictured below.
The Tulsa affiliate of the Susan G. Komen
Foundation works to reduce breast cancer
in Tulsa County by funding education,
screening and treatment programs with an
emphasis on the medically underserved.
For more information or make a donation,
go to www.komentulsa.org or www.
passionatelypink.org!
Channel 8 Morning Show Live at the Store
Allen Magnet
School Benefit
Night
On Monday September 17th, our restaurant
in Hutchinson, Kansas hosted their first
ever “benefit night”! And WOW what a
turnout! Miss Wendy was in attendance and
many of the school’s students, teachers and
the Principal enjoyed a dinner at Wendy’s
and raising money for their school!
Sales for the evening were over $3,000, which
meant a very nice check was donated to the
school! “Giving back to our communities” is
a basic fundamental of LDF and our culture!
Norma Cape with Miss Wendy
3rd Trimester 2012
5
Wendy’s Raises
$7,100 For
Mannford Fire
Victims
In early August a devastating wildfire
consumed much of the southwest Tulsa
area, including the town of Mannford,
which is located just west of downtown
Tulsa! Hundreds of people lost everything –
homes, clothing, food and all their personal
belongings! They had nothing but the love
and concern from people and businesses like
Wendy’s that reach out to our communities
in time of need!
help those hurting in Mannford! With only
one day notice we were able to mobilize our
system and every employee was on board.
With the help of our IT department we
enabled a “day of caring” register key to
account for the donations. The LDF Sign
Shop turned around merchandising and
most importantly, our register operators
politely asked each customer to help!
And did they HELP! On August 10th Jim
Cook presented a check to the Mannford
Fire Relief Fund in the amount of $7,100!
KXOJ, which is a very giving radio station,
commented that they have never teamed
with a business that made such a difference!
They do plan to partner with Wendy’s for
many “community” projects in 2013!
The Dave Thomas legacy is to “Give Back”
Wendy’s teamed with KXOJ radio for a “Day and I am quite sure that Dave was with
of Caring”! KXOJ promoted “go to Wendy’s” me when I presented that check – I felt his
and donate any amount to the “cause” and presence!
Halloween In
The Park
Submitted by Jennifer Fisher,
Area Director, Wichita
over 2,000 kids and their families! Several of recognition from all law enforcement
our restaurants offered support by providing agencies for being one of the main sponsors!
Chili and helpers for the event.
We believe in “giving back” and creating
Wendy’s was the only QSR at the event positive relationships that enhances our
serving hot food and on a cool night, it image in the communities in which we do
was much appreciated by all. We received business!
On Friday October 26th, Wendy’s partnered
with the Wichita Police Department for a
“trick or treat” event for area kids. We served
our famous Chili and handed out treats to
Laverna Salts (l), Angie Lee, Sam Samo, Becky Turner, Jen Fisher, Norma Cape, Heather Cape
and Miss Wendy!
6
WHAT’S NEXT?
Where’s
Waldo?
In September, Wendy’s in Tulsa helped to
celebrate “Where’s Waldo” 50th Anniversary.
We distributed more than 500 “Where’s
Waldo” costumes to area businesses, schools
and Wendy’s employees so the City of Tulsa
residents knew where Waldo would be – AT
WENDY’S!
The Wendy’s Kids’ Meal campaign in
September and October featured “Where’s
Waldo” toys and the exposure in the market
contributed to one of our best Kids’ Meal
campaigns in 2012! Pictured are just a few
of the places that “Waldo” was spotted!
Teachers at Glenpool Elementary School don “Where’s Waldo” costumes
Country Lane Elementary students love Wendy’s!
Children’s Hospital doctors get ready to
surprise the children!
Wendy’s
Customer Says
Our Crews
Are The Nicest
People!!
The following comment was sent in by
Russell Vaclaw regarding his recent visit to
our restaurant at 31st & Hiway 169 this
summer.
A couple of “Waldoettes!”
“We ate there on our way to a football game
for our kids. It was my wife and our 3 kids
(ages 5,9,12). We ordered, ate, and left. As we
were pulling back onto the highway, my wife
just blurted out exactly what I was thinking:
’those were the nicest people’ at Wendy’s. It
is funny because I was driving away thinking
the exact same thing. It is sad when that is
unusual but that is what we come to expect, I
suppose. But I was so impressed and thought
it necessary to pass it on. We were very
appreciative of how nice the entire staff was.
There was a young man in particular and
I do not know his name. He was a young
African-American kid about 16-18 years
Broken Arrow High School students Enjoy a
Baconator!
old. He was in the middle of cleaning off the
tables when he saw I wanted a refill. He was
extremely kind and asked about us in a way
that was very charming and appreciative. I
will tell you that I am a judge in the state of
Oklahoma. I see plenty of young kids who
are going nowhere. It is such a relief to see
young kids willing to work hard and not just
working but appearing to enjoy it. Gives me
hope. My wife mentioned it and I thought
the same thing. We eat at Wendy’s fairly
infrequently because we try not to eat out
much. But I’ll do it again because of that kid
and others working with him that evening.”
3rd Trimester 2012
7
Heisman Trophy
Tours Wendy’s
Markets!
The Heisman Memorial Trophy toured the
states of Oklahoma and Kansas during the
month of October to promote the Wendy’s
High School Heisman program. The
Trophy was seen in such places as the TU
vs. Rice football game, the Bill Blankenship
and Union Coach Fridrich Coach’s Shows,
FOX 23 Morning Show, Meadowbrook
Country Club, as well as many Wendy’s
restaurants. The trophy was available for
pictures, much to the delight of literally
thousands of football fans!
The Wendy’s High School Heisman
program is one of the most esteemed
High School recognition programs in the
nation. It recognizes High School seniors
for excellence in academics, community
involvement and athletics. Each school
has two winners that are entered into
further judging for an opportunity to attend
the actual Heisman program in NYC in
December. There is scholarship money and
other prizes along the way!
TU Football Coach Bill Blankenship!
Hall of Fame Coach, Eddie Sutton, poses with
Diamond Award Winner, Jim Cook
This year our banquets in Tulsa and Wichita
attracted more that 600 students, parents
and school officials. We had Heisman
winners Billy Sims and Jason White from
the University of Oklahoma on board to
sign autographs and get pictures with the
admiring crowd! In addition, five lucky
students were awarded $500 scholarships
courtesy of the LDF Companies!
Pictured are Heisman moments during the
visit and at the banquets!
Wichita area Heisman School winners!
8
WHAT’S NEXT?
Wendy’s High School Heisman Banquet in Wichita
Brandon Cook – Future Heisman Hopeful
Susan Walker (l), Sharlotta Coker, Deanna
Boulware, Bobby Horn, David Parcell and
Larry Nichols
Billy Sims, 1978 Heisman Winner, and
Jim Cook, 2012 Wendy’s Diamond Award
Winner!
Burroughs Elementary School students gather with Billy Sims and Jason White at the Tulsa
banquet!
3rd Trimester 2012
9
Kansas Driver Recognition - 2nd Trimester
Submitted by Troy Mendenhall, Driver Manager, Kansas
May Driver of the Month
Zach Bolsen
July Driver of the Month
Andy Schauf
August Co-Driver of the Month
Stephen Cullinane
Route 31 Driver.
Zach services the
southwest side of Wichita and Central
Wichita.
Route 35 Driver. Andy services southeast
Wichita and East Wichita.
Route 41 Driver. Stephen services East
Wichita and Andover
June Driver of the Month
August Co-Driver of the Month
Driver of the 2nd Trimester 2012
Heath Vanarsdale
Heath Vanarsdale - Route 46 Driver.
Heath services on premise accounts in East
Wichita and South Wichita.
Zach Bolsen
Route 31 Driver.
Zach services the
southwest side of Wichita and Central
Wichita.
Zach Bolsen
Congratulations to Zach Boisen for being
named Driver of the 2nd Trimester for
Kansas. Zach has been employed at LDF
for over 5+ years and continues to perform
his job at a very high level.
The race for Driver of theYear remains very close this year. Currently there is a tie for the lead, but there are a number of drivers in the hunt. Let’s
see which driver can pull away from the pack and bring home the title of Driver of the Year 2012 for Kansas.
10
WHAT’S NEXT?
Tulsa
Warehouse
Employee for
2nd Trimester,
2012
Submitted by Chris Sefcik,
Tulsa Warehouse Manager
Cass Zarn has been chosen for the Tulsa
Daniel Jenesse,
Wichita Warehouse
Star Performer,
Second Trimester
2012, Wine Order
Specialist
Warehouse Employee Star Performer for
the 2nd Trimester. If you were to have the
opportunity to work with him you would
understand why this was not a difficult
decision to make. Cass has earned the
respect of his coworkers and is a great
addition to our warehouse team. In the 2nd
trimester Cass pulled 171,198 cases and
had an outstanding pick rate of 241 cases
per hour.
A special thanks to Cass for his
dedication and hard work. If you get the
opportunity please congratulate Cass on his
achievements.
Cass Zarn
Daniel has been employed by LDF Sales
and Distributing for two and have years
but you would think it were 10 + years.
Daniel is always learning and improving
on everything he does. He often has friends
over to his house not for a party but for a
tasting when we bring new products in. He
says it’s his job to help educate others.
Please join me in Congratulating Daniel for
a Job Well Done.
Daniel Jennessee
“Voice of the
Customer” Give them what
THEY Want
Submitted by Chris Haynes,
Area Director – Amarillo, TX
As we wrap up 2012 and roll into 2013 it is
important that we take a moment to identify
what it is that we are doing well and what we
need to do better. In the past we have focused
on measures that give us grades based upon
what we think the customer “should” want.
While this has helped us improve in some
areas, our customers have been voting with
their feet! We are not growing transactions
and that is not a healthy business model.
What can we do differently? We can stop
telling our customers what they “should” like
and START asking our customers what they
DO like! From there it’s a pretty easy solution,
GIVE THEM WHAT THEY WANT.
We have just started using a new customer
feedback system powered by Questar. This
system asks our customers to tell us what they
like and don’t like about our service, food and
facilities. It presents this feedback in reports
that we can view daily in order to improve our
operation. It is called “Voice of the Customer”
(VOC). After all, it is the customer that
decides what they like and it is the customer
that decides where to spend their hard earned
dollars.
The voice of the customer is so crucially
important that it is being implemented as a
major measure in our 2013 plan objectives.
Are we friendly? Ask the customer. Are
our fries good? Ask the customer. Are we
accurate? Ask the customer. I think you get
the drift here. BUT it is important to take
one more very important step. LISTEN to
the customer, accept what they are telling us
and take action to give them what they want.
I am proud to a member of the LDF team
because I know that my teammates are
talented, caring individuals. I am confident
that as we become aware of our customer’s
wants, we will do whatever it takes to give it
to them. In return they will visit out stores
and pay a fair price for our products. Everyone
wins when we grow our business. Have a safe
and happy holiday season and let’s make 2013
end in the green!
3rd Trimester 2012
11
Wendy’s
Wonderful Kids
A Signature Program of the Dave Thomas
Foundation for Adoption
The Wendy’s Wonderful Kids program
addresses the urgency of finding permanent
homes for children who, for a variety of
reasons, cannot grow up in their birth
families. Dave Thomas, the founder of
Wendy’s, was very passionate about adoption
and strongly believed that “every child
deserves a loving home”. Dave was adopted
at an early age and his passion lives today
through the Dave Thomas Foundation for
Adoption and the hundreds of Wendy’s
franchises in each state!
Wendy’s Wonderful Kids is a signature
program of the Dave Thomas Foundation
For Adoption and is making a difference for
thousands of children – one child at a time!
The Dave Thomas Foundation for Adoption
awards grants to public and private adoption
agencies to hire adoption professionals
who implement pro-active, child-focused
recruitment programs targeted exclusively on
moving America’s longest waiting children
12
WHAT’S NEXT?
from foster care into adoptive families!
Successes to date:
8,393 Children served
5,567 Children matched
563 Children in pre-adoptive homes
3,166 Children adopted
Wendy’s in our LDF markets support
Youthville in Kansas, One Church-One
Child in Oklahoma, and Family and
Protective Services in Amarillo. Funds
allotted to these agencies are used to create
more opportunities for foster care children
to move into adoptive families. For example,
in Oklahoma we sponsor the “Waiting
Child Exhibit” that moves across the state
and puts a “face” to the need. In Amarillo,
we support a number of adoption programs
such as Home For The Holidays and the
Foster Day Run. In Wichita we provide
lunch and dinner for many of the Youthville
programs that bring children and potential
parents together.
help of our great Teams in each of our
markets we were able to raise $70,123 for
our WWK Foundation!
Thanks go to all of our restaurants and
employees that supported this promotion.
Listed below are the TOP 10 TEAMS
in the Halloween Book promotion. Also,
special recognition to Larry Nichols and
his TEAM at our Catoosa store for selling
$6,020 in books, which is a record in the
entire Wendy’s Company system!
TEAM 6116 Catoosa
TEAM 4105 Amarillo
TEAM 4102 Amarillo
TEAM 4101 Amarillo
TEAM 4106 Amarillo
TEAM 4107 Amarillo
TEAM 3517 Wichita
TEAM 4103 Amarillo
TEAM 6118 Tulsa
TEAM 6109 Sand Springs
$6,020
$4,808
$3,874
$3,723
$3,619
$3,352
$2,301
$2,298
$2,110
$2,069
Log on to www.davethomasfoundation.com
To fund these programs takes money. LDF to learn more information about adoption
and Wendy’s employees are extremely or contact Jim Cook @ 918-437-7722, ext.
generous for this great “cause”. Our biggest 2211.
fund-raiser is the Halloween Coupon Book
promotion in October. This year with the
Did You Know
That You Never
Have to Pay
Any Fees
With Your LDF
Paycard?
If you want your entire pay in cash, be sure
to go to a bank with a MasterCard logo for
your first transaction which is always free.
If you want to get smaller amounts of cash,
always go to an Allpoimt ATM. They are
located at Target, Walgreens, Kwik Shop and
Homeland, just to name a few of their many
locations. You can call 1-888-265-8228 to
help you find the Allpoint ATM location
closest to you.
You will never be charged a fee by Comdata
for PIN (debit) or signature (credit)
There are many ways to use your LDF purchases.
PayCard without being charged a fee.
If you want an additional PayCard, ever have
Follow the instructions below!
any questions or problems, just call 1-888Always check your balance by calling 1-888- 265-8228.
265-8228 (this number is on the back of
your PayCard).
SIXTH ANNUAL
LDF HEALTH &
BENEFITS FAIRS
Submitted by Bill Goodlatte - Senior Vice
President, Human Resources
FLU SHOTS and MISTS, LAB WORK,
HEALTH SCREENINGS, FITNESS,
NUTRITION, WELLNESS, SMOKING
CESSATION, HEALTH SAVINGS
ACCOUNTS, 401(K) INFORMATION,
INVESTMENT ADVICE and BANKING
SERVICES were all available at The LDF
Companies sixth annual health and benefits
fairs held in Tulsa on October 3rd and in
Wichita on October 10th.
If you were not able to attend, you can still get
your flu shot at the clinic of your choice. All
full time employees will be reimbursed up to
$32 for themselves and each dependent. All
part time employees will be reimbursed up to
$32 for their flu shot. Just send your receipt to
Human Resources for reimbursement. If you
would like any other health and/or benefits
information, please call Human Resources.
Diana Tirado, General Manager at 71st and
Riverside, watches her daughter receive her
flu shot!
Servando Deleon Garcia, Wendy’s
Maintenance Technician, gets his blood
pressure checked!
Chris Losey, General Manager at Central,
lends support as his son bravely gets his flu shot!
Bryan Carmichael, Advanced Sales, speaks
with the representatives from F & M Bank!
Richard Grimes, Wichita Warehouse Manager, gets prepped for his flu shot while Burkie Rankins,
Third Shift Lead, waits in anticipation!
3rd Trimester 2012
13
Tony Casillas/
Miller Lite
Scoring For
Education
Submitted by Greg Peterson,
Chain Account Manager
Accomplished:
• 4 large incremental displays
• 1,050 incremental cases on the floor
• 1,000 glasses handed out
• 975 autographs signed
• 25 footballs sold
• 40 NFL drink cups sold
• Assortment of sports apparel sold
Tulsa had two models for every store, along
with Mike Duke, VP Off Premise Sales and
Garry Davis, Area Manager accompany
I wanted to share with you a recap of the every store appearance.
recent Tony Casillas/Miller Lite “Scoring
For Education” appearances that occurred Highlights:
• Store #472 store manager announced
Saturday September 15th in Tulsa
all week long over PA that Tony was
Oklahoma. Tony Casillas, an OU and NFL
coming
football star, was a very engaging celebrity.
•
Sam’s Club #6342 had extra staff from
He spoke to every customer and made
another club on hand to handle traffic
them all feel important. He also explained
control
how Miller Lite will donate money to the
•
Market Manager David Smith on hand
Adelante U.S Education Leadership Fund
at #4615 Glenpool, which he was very
to raise $150,000!
14
WHAT’S NEXT?
pleased with the display and Miller/
Coors bringing retailtainment
• PA announcements made in stores
letting customers know Tony was there
• Models greeted customers to let them
know Tony was signing autographs
• Repeat customer from last year when
Drew Pearson came to town. The
customer was a young man who was
disabled. Tony signed his football from
last year and had a picture made with
him. The young man’s mother was so
impressed!
After the events were completed, Tony said
that he was very impressed with the displays
and the amount of work that went into each
store. I want to say THANKS to Randy
Oxley with Miller/Coors, Mike Duke, VP
of Sales and Garry Davis of LDF Sales and
Distributing of Oklahoma for executing
the Tony Casillas/Miller Lite Scoring For
Education appearance.
3rd Trimester 2012
15
“Thanksgiving”
– More Than
Just A Holiday!
Submitted by Pastor Joe Wright
How thankful are you that you have been
born in the USA? Have you ever even
thought about it? I have to admit for quite
some time in my life, it was not at the top of
my “Things For Which I am Most Thankful”
list. We just take that for granted, don’t we?
I know I did until I traveled abroad a few
times. After just a few of those trips I came
back telling everyone, “there’s no place
on earth as good as the United States of
America!” In the last 18 months I have been
to Honduras twice and those two trips have
greatly impacted my life!
Honduras, a country slightly larger than
Tennessee, has a population of 7.5 million
people. It is one of the poorest countries in
the Western Hemisphere and has massive
unemployment. An average wage for many
is $1.00 to $2.00 per day. Widespread
malnutrition complicates the population’s
fragile health as well as many diseases and
social illnesses!
“Open Door Ministries” is making a
difference in the lives of orphaned children by
placing them in a home with a loving family
environment. The work I’ve gotten involved
with in this country was started by Barry and
Penny Compton, a very
successful business couple
that wanted to “give back”!
They started a girls’ home
and orphanage in the town
of Tocoa, Colon. While I
was there I was able to treat
them to lunch at Wendy’s
and it was a BIG DEAL
for them to enjoy a Wendy’s
Cheeseburger and a Frosty!
Most recently I met a young
five year old boy named
Vladimer (pictured) who was
rescued from the street with
his three siblings. They were
found living on the street
with nothing to eat and
severely malnourished. I
was very moved when
I held him in my arms
and watched him cry
from the discomfort!
Please say a prayer
for this little boy and
others living in this
type of poverty and
mistreatment!
Well, what can I say except
this? When you gather with family and
friends during the Holiday Season, COUNT
YOUR BLESSINGS!
America is not
without her problems but WE ARE TRULY
BLESSED!
My name if Bro’ Joe and if you ever want to
talk I can be reached at 316-680-2578. God
Bless You!
LDF FOOD GROUP
MISSION STATEMENT
2012
LDF SALES & DISTRIBUTING
MISSION STATEMENT
2012
LDF Food Group, Inc. is a
restaurant operation committed to
success by consistently exceeding our
customer’s expectations, by being
the Employer of Choice of “Choice”
people, by maintaining controlled
growth, and profitable operations.
LDF Sales & Distributing,
Inc. is a wholesale distributor
committed to success and longterm profitability by consistently
exceeding customer expectations
and being the employer of choice
of choice people.
Deadline for our next issue of
“LDF2Day” for 3rd Trimester,
2012 is:
March 11th, 2013
Send any pictures and articles
to Jim Cook or Donna Reed.