September 2013 - ASAMA Perfumes

BEAUTY
Victoria by
Victoria’s
Secret
Chanel No.5
Introducing the all new Victoria by Victoria’s
Secret. Victoria is inspired by everything
women love about Victoria’s Secret: Forever
young glamour, attractive lingerie and the
most covetable fragrances and perfumes.
Infused with modern sensibility, this new
fragrance is the perfect touch of allure and
is completely irresistible. Created with the
finest perfumers in Paris and New York,
Victoria features an aromatic burst of Red
Berries, a heart note of signature Victoria
Rose and the warmth of Crème Brûlée. It’s
a fresh, floral, fruity blend that captures the
timeless appeal of Victoria’s Secret.
Every 30 seconds or less the famous Chanel No. 5 is
sold around the world.
The fragrance which also is one of the few perfumes
to have continued to exist for over 90 years, was
created by the French fashion designer Coco Chanel
who came up with the idea for a fashion show that
was present in 1920. The fragrance required using
some ingredients that would retain its scent longer
than the flower essences that were used at the time.
Coco Chanel contains 80 ingredients, from flower
oils and what not. Interestingly enough, Ernest Beaux
(Russian and French perfumer) had helped to create
this little diva by combining this right “combo” and the
beautiful scent was created.
Chanel No. 5 is a scent that can smell fundamentally
different from one woman to another. Indeed,
extremely complex blend of aldehydes and floras
including rose, ylang-ylang, jasmine, lily of the valley
and iris - layered over a warm, woody base of vetiver,
sandalwood, vanilla, amber and patchouli.
However, No. 5 can respond in amazing ways when
exposed to body chemistry. One woman may love
Chanel No. 5 for its powdery floras and fresh soap
smell, while another is wrinkling her nose at its harsh
chemical and musk tang. With this perfume, you
pay your money, you take your chances - but we
recommend getting a sample before you buy.
The famous “Chanel no.5” is a favorite perfume
for a lot of popular celebrities, for example, Marilyn
Monroe, who said that all she wore to bed was a few
drops of Chanel No.5, Nicole Kidman and Audrey
Tautou.
It is apparent now that this is a much more than a
simple scent, but what is the story behind it?
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Many believe it is the shape of the bottle itself that
has helped the fragrance's ionic status. The Chanel
No.5 bottle is widely regarded as a powerful symbol
of beauty, modernity and the longevity of timeless
design.
In her book Tilar J. Mazzeo's, The Secret of Chanel
No. 5, the complete story of the scent's creation,
iconic status and unexpected success has been search
out , she mentions "When we think of Chanel No.
5 today what comes to mind above all is the bottle.
It's the part of the product for most of us that is
immediately iconic. In fact, it's one of the curiosities of
its history that far fewer people are able to identify the
perfume by its scent alone - a strange state of things
for a legendary fragrance". We can all agree that the
design of Chanel No. 5 bottle today is still popular and
unique iconic, and can be picked out by customers,
historians, experts.
Since the death of Coco Chanel in 1971, the
variety of Chanel perfumes has been expanded to
include Cristalle, Antaeus pour Homme, Coco,
Egoiste, Allure, Une Fleur de Chanel, Chance, Coco
Mademoiselle and Allure Sensuelle.
But Chanel No. 5 remains the world’s top seller
perfume, with sales of about million pieces a year.
After the death of Coco Chanel, the company of
Chanel refused to sell its name license, instead, it kept
the sole run of all the products that bear the valuable
and luxurious label of Coco Chanel.
BEAUTY
The creative method gave ASAMA Perfumes the time
and the opportunity to craft a fragrances working with
the highest quality ingredients in a bottle. Using the
Arabic and Western scent as a unique concept point
of the fragrances, they welcome your comments at
[email protected]. Follow them on Instagram and
Twitter @ASAMAPerfumes
Interesting No.5 Facts :
1-No. 5 was created in 1921
2- Ernest Beaux helped to develop the fragrance, and he used over 80 notes to create the spray.
3-The No. 5 name was given because Coco Chanel chosen the fifth sample Ernest Beaux supplied to her.
4-No. 5 was one of the first to make use of aldehydes, synthetic components of scent which exalt and put in
layers of complexity.
5-The unique vial shape that looks like diamond gave the perfume out of the ordinary style in the market.
6-In 1968, Catherine Deneuve had her first advertising contract for Chanel No. 5, followed by eight more
leading ladies. In 2012, Brad Pitt advertised the No.5, marking it as the first time male actor representing a
female fragrance.
September 2013
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