INSIDE VIEW SPRING 2015

Transcription

INSIDE VIEW SPRING 2015
INSIDE VIEW
Published by Shaw Media Inc.
Errol Da-Ré SVP Sales
Greg McLelland VP National Sales
Reggie Yan VP Cross Platform Revenue Solutions
Kathy Gardner VP Strategic Insight & Research
Tim Schellenberg VP Local & Regional Sales
Barb McKergow
Director Marketing Ventures
Brett Pearson Director Digital Sales
Toronto
416-967-1174
Montréal
514-525-1133
Vancouver
604-420-2288
Edmonton780-989-4725
Calgary403-235-7716
Contents
Global��2
Lifestyle
HGTV �� 10
Food Network��15
FYI�� 20
Slice��23
Lifetime ��28
DIY Network��32
Dtour��35
Factual
History �� 38
H2 �� 42
National Geographic Channel�� 45
Nat Geo Wild �� 49
BBC Canada ��53
Dramatic
Showcase�� 56
Action��61
MovieTime�� 65
Special thanks to everyone who contributed to this issue of
Inside View, and to the Content and Acquisitions Teams for
great Shaw Media programming.
Crime + Investigation �� 68
Deja View��71
IFC��74
The Power of TV
34 million Canadians will watch TV this week!
MONDAY
TUESDAY
89%
WILL WATCH
TODAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
98%
BY THE END OF THE WEEK, THIS BUILDS TO...
OF THE
POPULATION
Source: Numeris (BBM Canada), Sep1-Oct19/14, Total Canada, DlyRch,/AvgWklyRchM-Su 2a-2a, *A2+
In just 6 weeks TV delivers massive reach!
90%
72%
80%
85%
88%
56%
Reach 9 out of 10
Adults 18-49 in 6 weeks
WEEK 1
WEEK 2
WEEK 3
WEEK 4
WEEK 5
WEEK 6
Source: Numeris (BBM Canada), Sep 8 – Oct 19/2014, Total Canada, A18-49, based on 150 GRPs/week, 50% conv, 50 % spec/dig, 60/40 prime/fringe
Program integrations provide an
engaging way to reach the consumer
Shaw Media produces over 600 hours of Canadian content every year. We take great pride in
building customized, seamless integrations for our advertisers. Our proprietary research shows that
these integrations are positively received by the consumer and participating brands get noticed.
Integrated brands have experienced...
Improved brand perception versus competitors
Higher recall versus the next competing brand
Inspiration of viewers to engage with the brand category
Product interaction with the host is a
powerful means to engage the consumer
7 out of 10
Contact your
Respondents had a positive reaction
towards the brand and about half those
felt they had more trust in the brand
Marketing Ventures Sales Executive for your next opportunity.
Source: Shaw Media Viewers Lounge 2014
Viewers Lounge
Since launching last year, Shaw Media has deployed 33 surveys across our three panels.
We have sent out over 109,000 invites to the communities and have had over 38,000
surveys completed. Through these surveys, we have collected over 300,000 dedicated
minutes of valuable feedback from our community.
1,990
Food Network
Viewers Lounge
“Enjoyed the survey a lot and
learned something new about
food network”
“Liked that it focuses on tv”
Contact your
5,860
Shaw Media
Viewers Lounge
9,900
Community Members
“The only way to find out what
people think is by asking”
2,050
HGTV
Viewers Lounge
“Love feeling my opinion
matters even a little bit.”
“It is satisfying to know that you are interested
in your viewers responses to the programs”
Marketing Ventures Sales Executive for your next opportunity.
Conventional TV is still the very best way to reach a large audience quickly and
consistently. Millions of Canadians tune in to Global every week to be informed and
entertained. It starts nightly with our leading newscast, Global National, which is
followed by the country’s most compelling primetime schedule. Global has a variety
of programming that continues to be successful, including the hit series The Blacklist,
and proven performers like Survivor, NCIS, Bones and The Good Wife. This Spring/
Summer 2015 is not to be missed - with shows like Big Brother Canada, Remedy and
Under the Dome to highlight a few! It’s no surprise that today’s hottest shows and
biggest stars have a home on Global.
GlobalTV.com
GlobalTelevision
@Global_TV
GlobalTV.com/rss
NEW SEASONS
NEW SERIES
Survivor
Survivor
Battle Creek
Survivor, the longestrunning reality
competition series,
hosted by Jeff Probst,
is returning for its 30th
season. This season will
feature a unique twist
where the castaways will
be broken up into three
tribes of all new players
representing the cross
section of American
society - White Collar,
Blue Collar and No Collar.
Remedy
A critically acclaimed, proven
performer, this high stakes, primetime
medical drama from creator and
showrunner Greg Spottiswood (King),
follows the Conner family’s trials
and tribulations, while zeroing in on
the distinct “upstairs/downstairs”
dynamic of a downtown hospital.
Season two kicks off nine months
after the finale with each member of
the Conner family pulled out of their
comfort zones and Bethune Hospital
in the midst of a colossal shake up.
Griffin Conner (Dillon Casey) seems to
finally be getting his life on track with
plans to return to medical school and
a serious girlfriend, but his dark and
troubled past continues to haunt him.
Meanwhile, Allen (Enrico Colantoni)
must re-adjust following his demotion
from Chief of Staff, while his daughters
– surgeon Mel (Sara Canning) and new
mom Sandy (Sarah Allen) – search to
balance co-parenting baby Toby with
work and play.
Remedy
Battle Creek
Battle Creek stars Josh Duhamel and Dean Winters in a drama about two mismatched
law enforcement officers. Their polar opposite views of the world and crime-solving
breed frustration, disdain, humour and possibly a grudging respect as they clean up
the hardscrabble streets of Battle Creek, Michigan. Detective Russ Agnew, a good
but gruff, hard-boiled detective, has his world upended when strikingly handsome,
charismatic Special Agent Milton Chamberlain opens an FBI field office at the police
station and chooses Russ to be his partner. Milt’s polished sophistication and access
to unlimited state-of-the-art equipment is impressive to his new co-workers in the
absurdly underfunded department. As Russ and Milt work long hours together in the
economically distressed city of Battle Creek, the question is: will it be Milt’s charm
and endless supply of high-end resources or Russ’s old-fashioned cynicism, guile and
deception that prove to be the keys to catching the bad guys in his beloved hometown?
For more information, please visit ShawMedia.ca
BIG BROTHER CANADA
Last year’s #1 specialty reality program returns with a highly engaged fan base:
Season 3 finds a new home on Global, and a fresh group of strangers from across the country will
be plucked from their homes to move in to the Big Brother Canada house, outfitted wall-to-wall with
cameras and microphones that capture their every move. Week by week, houseguests are eliminated as
they compete in a series of challenges that test both physical and intellectual strength, and better their
odds at the grand prize!
Viewers are loyal to the Big Brother
franchise! 2 out of 3 viewers also watch
7 out of 10 fans
will tune in for the
next episode!
Over 122,000 fans registered on our
highly interactive Big Brother Canada website
generating over 1.7 million votes
Please contact
[email protected]
for more details on opportunities
Source: Numeris PPM Data, SP14 (Dec30/13-Jun1/14) – excludes Olympic dates, Total Canada , based on 3+ airings excluding sports, based on A18-49; Adobe Analytics 2014 BigBrotherCanada.ca
Extant SEASON 2
Rookie Blue SEASON 6
Academy Award® Winner Halle Berry
returns for the serialized drama Extant,
a mystery thriller about a female
astronaut trying to reconnect with
her family when she returns after a
year in outer space. Her experiences
lead to events that ultimately will
change the course of human history.
Season 2 will be the start of Molly’s
search for her alien offspring. Extant
is a co-production of CBS Television
Studios and Amblin Television. Steven
Spielberg, Greg Walker, and Mickey
Fisher wrote the script, and Brooklyn
Weaver, Justin Falvey and Darryl Frank
will serve as executive producers.
Halle Berry will serve as co-executive
producer.
Season 5 ended with two bombs being dropped
on the officers of 15 Division – the explosion in the
evidence room, and the revelation that Sam’s exgirlfriend Marlo is pregnant with his baby. Last season,
the officers at 15 Division unearthed their sins of the
past – dug through them, aired them out, and paved
the way to move forward. They have all grown and are
more resilient than ever. This season, they will have
to learn to embrace living in the grey areas, because
life is complicated and the best laid plans are just
that. They will learn that sometimes the unpredictable
things life throws our way turn out to be exactly what
we need. Under the Dome SEASON 3
The successful second season of Under the Dome
was last summer’s top scripted series, and continued
the story of a small town that was suddenly and
inexplicably sealed off from the rest of the world by
an enormous transparent dome. Under the Dome is
produced by CBS Television Studios in association
with Amblin Television. Steven Spielberg and
Stephen King.
Rookie Blue
Extant
Big Brother SEASON 17
This voyeuristic unscripted
series is guaranteed to deliver
the heat as Big Brother
returns for its 17th season.
Houseguests are observed
24/7, revealing all the intense
drama, gossip, scheming and
of course, showmance, as
they try to win the $500,000
grand prize.
PGA Tour
Global is the home of premier
golf. From the Masters to the
RBC Canadian Open, and the
best tournaments in between,
golf fans won’t miss a swing
as they watch the sport’s best
players on Global.
Under the Dome
Big Brother
DIGITAL GLOBALTV.COM
HIGHLIGHTS
RETURNING FAVOURITES
• Responding to growth in
the mobile marketplace,
the newly redesigned
GlobalTV.com seamlessly
adapts to virtually
any size screen, autodetecting your device
and serving content
and ads accordingly.
More than just a visually
striking website, the
new GlobalTV.com
includes enhanced
measurement capabilities
to better understand
time spent and video
user behaviours. Other
key features include
newly designed premium show branded microsites, enhanced ad viewability and
monetization opportunities, incentives to authenticate, and improved content
merchandising and discovery
• Electrifying Spring/Summer favourites return including Under The Dome and
Rookie Blue. Global also introduces the new series Battle Creek by creator Vince
Gilligan (Breaking Bad).
• GlobalTV.com introduces a new state-of-the-art web video playback experience.
Completely rebuilt from the ground up, features of this next generation video product
include frictionless transitions between content and ads, improved player stability,
mobile catalogue support, ad countdowns and an intelligent end of clip component to
further encourage content discovery and video consumption
• Global Go allows users to sign in using their TV service provider credentials to access
full library of Global Go content, watch Live TV whenever and wherever they want
NEW TO GLOBAL
• Global is gearing up for fan-favourite Big Brother Canada, which makes its Global
debut in March. Last year, BigBrotherCanada.ca saw fan engagement reach an
all-time high, with 1,600,000 unique visitors, 46,000,000 page views, and over
1,400,000 votes from viewers eager to influence the show. Season 3 promises to be
bigger than ever, with even more exciting opportunities for our audience to engage
with the houseguests and impact what happens in the Big Brother Canada house
• Global is also bringing the next generation of legendary Second City comedy talent
to Shaw Media screens in The Second City Project, led by Bob Martin (Slings and
Arrows). Designed to bring premium sketch comedy to Canadian television as well as
meet the insatiable appetite for short-form comedy on digital platforms, this series of
vignettes will weave together the evolution of a comedy sketch from its inception in
the writers’ room to the final produced piece. The sketches will premiere in short form
on GlobalTV.com and Global Go, and will be packaged as a series of on-air specials
for Global
MONTHLY AVERAGES
1,400,000 unique visitors
7,400,000 page views
9,500,000 video segment views
(GlobalTV.com + Global Go apps)
• Global Go App (iOS + Android) reports over 2 million total downloads since launching
• 64% of all unique visitors are key A18-49 (Index 127) demo
• 120,272 fans on Facebook, 114,000 followers on Twitter
Source: Unique Visitors data: comScore Media Metrix, Multi-platform data, 3-month average ending November 2014, Base: Total
Canada, All Locations, 2+ digital audience. Profile data: comScore Inc. Media Metrix. 3-month average ending November 2014, 2+
online audience. Page View and Video data: Adobe Analytics, 3-month average ending November 2014. ComScore Metrics are based
on traffic going to all sites defined under “GlobalTV.com” Big Brother Canada data: Adobe Analytics, February 2014 – May 2014
DIGITAL ETCANADA.COM
HIGHLIGHTS
MONTHLY AVERAGES
• ETCanada.com is the daily destination for the latest entertainment news,
celebrity photos and videos. Covering Hollywood headlines and features
on Celebs, Style, Movies, TV and Music, ETCanada.com also brings fans
up-to-the minute news on the biggest awards shows and special events
113,000 unique visitors
5 million page views
(8% increase YoY)
• Coming this Spring: Full coverage of Toronto Fashion Week: March 23 – 27,
2015. ETCanada.com gives users a front-row seat to all the trends on the
runway with photos, videos and more!
• Ongoing: Rdio Sessions @ The Orange Lounge is the exclusive music
series that offers unparalleled access to candid interviews, behind-thescenes photos and intimate studio performances featuring the world’s
leading artists. Musicians featured on ETCanada.com include Lorde,
Imagine Dragons, Sarah McLachlan and more internationally acclaimed
music stars!
• ETCanada.com’s featured awards section drove 1,700,000 page views
in 2014 awards season. Style section also reached the all time high with
1,300,000 page views in November 2014
• 67% of visitors are in the key A18-49 (Index 132) demo
• 154,000 followers on Twitter
Source: Unique Visitors data: comScore Media Metrix, Multi-platform data, 3-month average ending November 2014, Base: Total Canada, All Locations, 2+ digital audience. Profile data and Unique Visitors YoY increase: comScore Inc. Media Metrix. 3-month average ending
November 2014, 2+ online audience. Page View and Video data: Adobe Analytics, 3-month average ending November 2014. ComScore Metrics are based on traffic going to all sites defined under “ETCANADA.COM”. Award site section: Adobe Analytics, January 2014
AUDIENCE
Demographic Profile
% A18+ AMA, English Canada
Global
38 39
36 38
43 44
77 77
Work 30+
Hours/wk
Own Their
Home
OMP
25-54
45 43
Main
Shopper
43 40
18-49
21 19
18-34
Female
Male
Total TV
52 56
HH Income
$75K+
12 13
48 44
Source: Numeris (BBM Canada) PPM data, %A18+ AMA, English Canada, M-Su 7p-11p (Sept 15/14 – Dec 7/14)
Our viewers are active consumers who spend their money on a variety of consumer products and services.
Global viewers are style savvy. Viewers of Hawaii Five-O (119), The Young and the
Restless (136), Days of Our Lives (134) and ET Canada (137) enjoy keeping up to
date on changes in style and fashion
Global viewers of NCIS (118), NCIS:LA (135), Hawaii Five-O (127), Rookie
Blue (113), Global Morning Show (119) and Global News Final (128) are
more likely to invest in home improvements/remodeling
Bones viewers (120) frequently go to the movies, as do viewers of Survivor (124),
The Good Wife (136), 16X9 (125), The Talk (140), Saturday Night Live (145) and
The Simpsons (146)
Fans of The Simpsons (119), Family Guy (127) Saturday Night Live (117),
Entertainment Tonight (113) and Global Morning Show (110) like to buy
products that offer the latest in new technology
Fans of The Good Wife (139), Global National (116), Survivor (132), and ET
Canada (153) feel more confident when they know they look their best
Global National viewers (115) prefer full size/luxury vehicles as do the
viewers of Global News Final (114) and Hawaii Five-O (114)
Survivor (120), The Good Wife (138), Hawaii Five-O (122), Bones (116), Global
News Hour (112), NCIS (124) and NCIS: LA (128) attract viewers who are financially
responsible and rarely make a financial move without consulting with an expert
Fans of Survivor (123), The Simpsons (131) and Family Guy (120), ET
Canada (127), The Young and the Restless (140), Days of our Lives (126)
and Global Morning Show (123) like to have a wide variety of snacks
Source: PMB Fall 2014 2-year readership database, English Canada, Index based on Comp% of A18-54 vs. population
Key Research Findings
• Survivor is the #1 reality program after 29 seasons across key advertising demos
• Global News continues its reign as the #1 news program in Western Canada
• NCIS is the #1 drama in Canada (2+)
• Global New Hour has increased audiences in key demos nationally by up to 7%
and Global National experienced increases of up to 18%
• NCIS:New Orleans is the most watched program in its time slot (2+) and is
Global’s #1 new show of the season
• Saturday Night Live is the #1 late night television program across multiple demos
• Hawaii Five-O is the #1 drama on Friday nights across key demos and has increased its audience by 7% Fall over Fall for the key A18-49 demo
• The Young and the Restless is the #1 daytime program nationally across key
advertising demos
• The Blacklist ranks in the Top 20 against key advertising demos
• Global increased its audience Fall over Fall by 5% for full day and by 6% in prime
time (2+)
• Chicago Fire has increased its audience across key demos by 22-26% and is a
Top 20 station against F18-49 and F25-54
Source: Numeris (BBM Canada) PPM Data / Total Canada unless otherwise noted, rankers based on 3+ airings, FL13 (Sept 9/13-Dec8/13),FL14 (Sept 15/14-Dec 7/14)
Dawna Friesen
Anchor and Executive Editor
Global National
Tom Clark
Chief Political Correspondent
The West Block
Carolyn Jarvis
Sonia Sunger
Liza Fromer
16x9
Global BC 1
The Morning Show
Chief Correspondent
Anchor
Global News continues to grow in all national news programs
in the key news demo; Adults 25-54!
13%
•Global National
•16x9
48%
•The Morning Show
9%
•Global News Hour
4% (across the country) 10% (across the country) •Morning News
17%
•The West Block with Tom Clark
Source: Numeris (BBM Canada) PPM, Total Canada, Fall 2014 (Sep 15-Dec 21) vs. Fall 2013 (Sept 9-Dec 15), A25-54
Host
DIGITAL GLOBALNEWS.CA
HIGHLIGHTS
• A refreshed version of the fully responsive and mobile-friendly
Globalnews.ca launched with easier navigation, improved search and
augmented weather and traffic along with stronger integration of
social media. The site reached an all time high in October 2014 with
5,600,000 unique visitors, 35 million page views and 5,700,000 video
segment views
• Globalnews.ca also bolstered consumer and lifestyle coverage with
more recipes, features and news-you-can-use as part of its realtime, original and multimedia digital reporting with full-sponsor
opportunities
• An audience-driven interactive series Money Month (February 2015)
showcases useful articles, videos and live blogs to help Canadians
make wiser choices with their money
• Other 2015 coverage plans include a digital-first approach to the
federal election that will inform the news agenda on all platforms
• 61% of total visitors are in the key A18-49 (121 index) demo
• 35% of total visitors are in the young demo A18-34 (132 index) demo
• Strong social media influence with 572,000 fans on Facebook, 54,800
followers on Twitter
MONTHLY AVERAGES
5,000,000 unique visitors (+35% YoY)
32,000,000 page views (+96% YoY)
5,000,000 video segment views (+170% YoY)
Source: Unique Visitors data: comScore Media Metrix, Multi-platform data, 3-month average ending November 2014, Base: Total Canada, All Locations, 2+ digital audience. Profile data and Unique Visitors YoY increase: comScore Inc. Media Metrix. 3-month average ending
November 2014, 2+ online audience. Page View and Video data: Adobe Analytics, 3-month average ending November 2014. comScore Metrics are based on traffic going to all sites defined under “Global News Sites”.
Welcome Home
HGTV is the hottest address for the most compelling and entertaining stories about the
connections people have with the places they call home. HGTV’s hit series follow people
through the emotional highs and lows of reno rescues, jaw-dropping transformations and
property pursuits with the channel’s most trusted celebrity hosts and experts by their
side. Home is where the drama of life unfolds, and HGTV is there to capture it all.
HGTV.ca
HGTV Canada
@HGTVCanada
HGTVCanada
HGTV is a trademark of Scripps Networks, LLC; used with permission.
+HGTVca
HGTVCanada
FRESH SPACES NEW SERIES
I Wrecked My House
Custom Built
Custom Built is a new series that breaks
the rules of standard home renovation.
Designer/Builder Paul Lafrance,
known for his wicked backyard
transformations, is taking his creativity
inside. Each week Paul tackles two
projects that he customizes for clients
with spectacular results. It could be a full
kitchen reno or a rundown 1970’s bar cart
– Paul’s willing to put his custom spin on
any room or any thing battered, broken or
bent. With his hilarious crew by his side,
each project will be cool, amazing and
knowing Paul, one of a kind!
I Wrecked My House
Home Factory
Home Factory is a fun and fresh look at what goes into making everything from toilet
rolls to toilets, rubber duckies to recliners, and everything in between. We meet the
people in the factories who cut, bolt, paste and glue every familiar item in your house and
reveal all the secrets on how they’re made.
Carver Kings
Carver Kings follows a crew of elite
chainsaw experts as they create custom
pieces for loyal clients who live in
stunning log homes. They are some of
the best carvers in the world, but with
near impossible deadlines, last minute
changes and work yard egos, a lot can
go wrong. They will do whatever it takes
to get their works of art into a Timber
Kings log home.
I Wrecked My House is a 14 part half
hour series that showcases the worst
handiwork in the history of DIY’ers.
You’ll see it all from a toddler’s pull up
wrapped around a leaky pipe to a 12year bathroom renovation that hasn’t
changed in eleven and a half years to a
live electrical wire floating in the centre
of a kitchen. It’s entertaining, hilarious
and shocking to see how these people
have wrecked their houses.
Open House Overhaul
Custom Built
Carver Kings
Sam Pynn is a real estate junkie,
designer and home expert who
spends her weekends visiting
open houses on the hunt for a
hidden gem. What drives Sam
nuts is the potential in almost
every house she tours. Yet, so
many people try to sell an UGLY
house. In Open House Overhaul,
Sam and her burly crew are on
a mission to overhaul a hideous
home and realize its financial
potential.
Mark & Derek’s
Excellent Flip
Friends and “Dancing With the
Stars” pros Mark Ballas and
Derek Hough take on a new
challenge in this four-part series:
flipping a house. The dancers,
who invested their own money
and plenty of sweat equity,
tackle everything from demo
to design in transforming a gut
job into a home with dramatic
mountain views.
Open House Overhaul
COMING HOME AGAIN RETURNING SEASONS
Income Property
Disaster Decks
Income Property
Buy it. Build it. Bank it. Real Estate Investor
and Contractor, Scott McGillivray, leads
buyers through the house hunt and
renovation of their first income property.
Scott partners with homeowners who want
to purchase an income property to make
their financial dreams a reality. He guides
them through the entire process; buying
the house, building the suite, and banking
the rental cheques. Income Property reveals
Scott McGillivray as a triple threat expert in
real estate, renovation, and finance. Every
episode delivers an incredible reveal and
a financial transformation that feels like a
lottery win.
Disaster Decks
What happens when an optimistic DIY-er
attempts to build an outdoor oasis without the
proper skill and know-how? A disastrous deck
and a call to HGTV Canada’s resident deck
expert. Rock star designer and carpenter Paul
Lafrance (Decked Out, Canada’s Handyman
Challenge) and his cutting edge crew rescue
well-intentioned homeowners, and help them
rebuild their outdoor spaces and their pride
in Disaster Decks. In each episode Paul is
called in to assess the damage of a backyard
DIY project gone wrong. Paul gives each deck
a prescription for salvation, then he and his
crew get these outdoor spaces back on track.
From demolition to rebuilds Paul puts each
homeowner to work, doling out instruction
Buy It! Fix It! Sell it!
A trio of top professional ‘fixers’ battle
for the best junk at auction, then
transform it and try to sell it for big
profits. The show follows our experts at
auction as they fight over second-hand
crap. They want to buy low then restore
or radically repurpose their finds and
sell high to shops, collectors, elite clients
or at auction. Creativity equals cash for
these pros and they have the vision and
the skills to back it up. Every episode
delivers “wow” transformations and a
surprise ending to their adventure. Who
will make the most from buying, fixing
and selling?
Buy It! Fix It! Sell it!
Sarah’s Cottage
Sarah Richardson has renovated her
own cottage in the past but now she’s
rebuilding a cottage from the ground up
to create a rental property to die for! This
6 part half hour series will be loaded with
everything from tips on how to create a
space people will want to rent, to adding
value to your real estate and of course as
always beautiful design advice.
paired with his signature sense of humour.
Flip or Flop
Tarek is a self-proclaimed real estate genius with determination and drive. Christina is
Tarek’s picture-perfect wife, who Tarek’s friends still can’t believe he landed. In each
episode of Flip or Flop, Tarek and Christina flip a new property. From the nail-biting
purchase at auction, to the frustrating renovations and maddening showings, to the giddy
acceptance of an offer, we’ll follow along as these two relatively novice flippers try their
hand at the toughest game in town. From purchase to resale, weaving their personal lives
within the story of the flip. From paying cash, sight unseen, for a property at auction,
through the hapless remodeling process, to the frantic sale, this young couple is putting
everything they have into this venture.
Sarah’s Cottage
DIGITAL HGTV.CA
HIGHLIGHTS
• Record high fall season page view traffic with over 6,700,000 monthly average page views (+98% YoY)
• Over 54% of visitors are A18-49
NEW TO HGTV.CA THIS SPRING
• This March, Paul Lafrance, the star of hit show Decked Out, debuts Custom Built, a construction
series focused on Lafrance as he takes on home projects in need of his amazing flair. Expect to find
a show site filled with amazing photo galleries, full episode streaming, show-related articles and
much more.
• Mark & Derek’s Excellent Flip, a four episode series, will follow along as the popular multi-talented
entertainers, Mark Ballas and Derek Hough, completely gut and rehab a property that they copurchased in Southern California before flipping it for profit. Contact your rep today to find out
how you can sponsor the full-streaming episodes and show site content.
MONTHLY AVERAGES
• Disaster Decks returns this March to give viewers an
inside view of Paul Lafrance and his cutting edge crew as
they rescue well-intentioned homeowners, and help them
rebuild their outdoor spaces. The content-rich show site
will feature photos, full-episode streaming, blog entries,
articles, and so much more.
540,000 video segment views
Source: Unique Visitors and Time Spent data: comScore Media Metrix, Multi-platform data, 3-month average ending November 2014, Base: Total Canada, All Locations, 2+ digital audience. Profile data: comScore Inc. Media Metrix. 3-month average ending November 2014, 2+
online audience. Page View and Video data: Adobe Analytics, 3-month average ending November 2014.
AUDIENCE
Demographic Profile
% of A18+ AMA, English Canada
Total TV
HGTV
7467
Home
Owners
1921
HH income
$100k+
1416
Manager/
Professional
4749
College
University+
3638
Main
Shopper
4547
25-54
4343
18-49
2124
18-34
5360
Female
Male
4740
Source: Numeris (BBM Canada) PPM data, %A18+ AMA, English Canada, M-Su 2a-2a (Sep 1 – Dec 7/14)
A closer look at the habits of the HGTV viewer
HGTV viewers take pride in the appearance of their home.
• They love spending time looking at HH decorating ideas (155) and have made
home improvements in the past 2 years (146) to their decor (146), flooring/
carpeting (144), cabinetry (161), windows/doors/insulation (130), plumbing,
heating, air conditioning (140) or landscaping (160)
• Spend $1000+ on home improvements to a vacation home (135) and own an all
terrain vehicle (151), a motor home/RV (170), a camper/trailer (153), or a sailboat/
personal water craft (142)
HGTV viewers find exposure to different people and cultures rewarding (116).
While travelling in Canada they are more likely to:
• Go shopping (143), sightseeing (137), golfing (169) or hunting/fishing (135)
• They take the time to visit a theme park/zoo (132), national/provincial park
(115), a beach (136) or a museum/art gallery (117)
While travelling outside of Canada they are more likely to:
• Go shopping (141), take in the night life (186), attend sporting (147) or cultural
events (168)
HGTV viewers like to keep busy.
• They enjoy an array of leisure activities around the home such as baking from
scratch (135), bird watching (153), gardening (158), woodworking (152) and handicrafts (133)
• They participate in athletics such as swimming (125), bowling (146),
golfing (138), inline skating (129), bicycle riding (138) or baseball/softball (129)
• They exercise at home (115) and enjoy walking/hiking (127) or yoga/pilates (122)
• They also enjoy visits to the museum/art gallery (151), the beach (135), and a
national/state park (130)
HGTV viewers are tech-savvy and are more likely to:
• Own a tablet/e-reader (130) or smart phone (111) and have used camera (116)
or touchscreen (114) features in the last 30 days
• Have visited websites that feature food/recipes (185), home improvements/
décor (278), investments (153) or real estate (225) in the past month
• HGTV ranks in the Top 10 for multiple key demos and is a Top 5 Network for
W25-54
• Top programs on HGTV included My Big Family Reno, The Jennie Garth Project
and Genevieve’s Renovation
• Subscribers: 6.2 million*
• In an average week almost 6.2 million Canadians tuned into HGTV (2+)
• New programming for Winter/Spring’15 includes Season 2 of Timber Kings
and Custom Built, Open House Overhaul and Carver Kings
Source: Numeris (BBM Canada) PPM Data, M-Su 2a-2a (Sept 1/14 to Dec 7/14) *Mediastats Sept 2014
Entertainment
Well Served
Food Network brings iconic characters together through inspiring food stories. From
engaging, passionate chefs to dramatic culinary competitions and behind the scenes
access to the food industry, Food Network serves up an appetizing schedule of
programs from Canada and around the world.
FoodNetworkCanada
@FoodNetworkCA
FoodNetworkCA
FOOD NETWORK is a trademark of Television Food Network G.P.; used with permission.
FoodNetworkCA
BEST SERVED HOT NEW SERIES
All-Star Academy
Iron Chefs Bobby Flay and Michael Symon,
Level 4 World Class Kitchen Inferno
Gladiator Curtis Stone, and Chef Alex
Guarnaschelli, make up one of the fiercest
foursomes in culinary competitions. And
in the brand-new upcoming series AllStar Academy hosted by Ted Allen, they’ll
battle it out in the kitchen as mentor versus
mentor with teams of shining home cooks.
All-Star Academy
Chopped All Stars
Chopped All-Stars brings together famous chefs, talent from Food Network, current
Chopped judges and popular celebrities to compete for a chance at winning the title of
All-Stars champion and $50,000 for charity. Though these competitors seem completely
unrelated, the one thing that connects them is a shared love for food. But above all they want
a chance at giving back to the charities they care about.
Chopped All Stars
Cutthroat Kitchen: Evilicious
A special Cutthroat Kitchen event. We
are bringing back some of your favorite
all-stars (and near-winners) from past
Cutthroat Kitchen episodes and pit them
against one another! Cutthroat Kitchen
hands four chefs each $25,000 and the
opportunity to spend that money on
helping themselves or sabotaging their
competitors. Ingredients will be thieved,
utensils destroyed and valuable time on the clock lost when the chefs compete to cook
delicious dishes while also having to out plot the competition. With Alton Brown as the
devilish provocateur, nothing is out of bounds when money changes hands and we see just
how far chefs will go to ensure they have the winning dish.
Cutthroat Evilicious
FAVOURITE DISHES RETURNING SEASONS
Chopped
Chopped is a cooking competition show that is all about skill, speed and ingenuity. Each
episode, four chefs compete before a panel of expert judges and turn baskets of mystery
ingredients into an extraordinary three-course meal. Course by course, the chefs will be
“chopped” from the competition until only one winner remains.
Mystery Diners
When a restaurant owner suspects employees of not doing their jobs - whether it be
stealing, lying, mistreating customers or generally doing lousy work - they call in the
Mystery Diners. These Mystery Diners are undercover operatives who go into restaurants,
bars and food service establishments with hidden cameras to perform surveillance to find
out what’s really going on when the boss isn’t around.
David Rocco’s Dolce Vita
David Rocco’s Dolce Vita
David Rocco’s Dolce Vita lets viewers experience the heart of Italy through the eyes of
its biggest fan. David makes his triumphant return to Florence and the Tuscan region
to reconnect with old friends and make new discoveries along the way. Home of cucina
povera, Chianti Classico and the birthplace of the Renaissance, Tuscany is where food,
art, fashion and culture are part of everyday living. Arguably one of Italy’s most popular
regions for tourists, David shows the audience the undiscovered parts of Tuscany, all in
search of simple, accessible Italian cuisine
Guy’s Grocery Games
In each episode, four chefs must battle it out over three rounds through a number of
complex challenges designed to test their culinary chops. Whether its creating a dish in
five ingredients or less, preparing a meal using only canned foods, or using ingredients
only found in the frozen food section, the chefs will have to use all the tools in their arsenal
to make it through these and other challenges.
Guy’s Grocery Games
DIGITAL FOODNETWORK.CA
HIGHLIGHTS
SEASONAL GUIDES
• 52% of visitors to the site are in the key A18-49 demo; 57% of visitors are
25-54 (Index 120 vs. Total Internet), and over one-fifth (21%) of visitors are
Moms 25-54 (Index 185 vs. Total Internet)
• Don’t miss the opportunity to be a part of the immensely popular Easter
Guide featuring recipes, menus and galleries; and the Mother’s Day Guide
featuring the inspiration you’ll need to treat Mom to a perfect day
NEW TO FOODNETWORK.CA
THIS SPRING
MONTHLY AVERAGES
• Food Network Canada’s The Great Canadian Cookbook arrives this
spring with a site that is an exploration of what Canadian food is and a
conversation about what it means to Canadians - Our farms, our chefs, our
iconic foods, our tastes, our story. This community hub is where Canadian
food conversations happen. Contact your Shaw Media sales reps to find
out how you can be a part of this homegrown brand
5 ,000,000 Page Views
585,000 Unique Visitors
399,000 Video Segment Views
• This January, Chopped Canada returns for its sophomore season with
more high-stakes culinary competition. The fan-favourite, hosted by Dean
McDermott, boasted over 240,000 full-episode video starts during season
1. And, online viewers made Chopped Canada a top 2 ranked program
on foodnetwork.ca every week during its premiere run. With full-episode
streaming, exclusive blog content, and recipes inspired by mystery
ingredients used on the show, Chopped Canada on foodnetwork.ca is a
sure-fire hit. Inquire today about digital sponsorship opportunities
• David Rocco’s Dolce Vita is back this spring, letting viewers experience
the heart of Italy through the eyes of, arguably, its biggest fan. The
site will feature full-episode streaming of all 13 episodes plus recipes
featured on the show
Source: Unique Visitors data: comScore Media Metrix, Multi-platform data, 3-month average ending November 2014, Base: Total Canada, All Locations, 2+ digital audience. Profile data: comScore Inc. Media Metrix. 3-month average ending November 2014, 2+ online audience.
Page View and Video data: Adobe Analytics, 3-month average ending November 2014. ComScore Metrics are based on traffic going to all sites defined under “Food Network Canada Sites.” Chopped Canada top 2 ranking is based on total video segment views (Adobe Site
Catalyst, Jan3, 2014 to June 3, 2014).
AUDIENCE
Demographic Profile
Total TV
Food Network
4646
HH Size 3+
3638
Main
Shopper
1415
HH with
Kids <12
1618
HH with
Teens
4751
College+
4743
55+
4348
25-54
2127
18-49
5366
Female
Male
4735
Source: Numeris (BBM Canada) PPM data, %A18+ AMA, English Canada, M-Su 2a-2a (Sept 1/14 – Dec 7/14)
A closer look at Food Network viewers
FOOD NETWORK viewers really love food and are more likely than the
population to:
It’s important for FOOD NETWORK viewers to look and feel good so they
are more likely to:
• Love to cook (138), especially gourmet meals (206)
• Have bought $50+ worth of face and body skincare (129) in the past month
• Enjoy baking from scratch (144) and visit food recipe websites daily (259)
• Be medium/heavy users of mouthwash/dental rinse (129), facial cleansers
(136) and body cream/lotion (139)
• Shop for groceries 2+times/week (118) and spend $150+ on food (110) in
an average week
• Eat at fine dining restaurants as often as possible (141)
• Have spent $50+ on make-up in the past month (136) and have used blush
(139), eye liner (120) and mascara (120) in the past 6 months
• Take multi-vitamins on a daily basis (124)
FOOD NETWORK viewers live active lifestyles and are more likely to:
• Have a keen sense of adventure (116) and enjoy golf (152), walking/hiking
(127) and swimming (125)
At home, FOOD NETWORK viewers are more likely to:
• Own at least one cat or dog (112)
• Attend amusement parks (132), zoos/aquariums (139) and nightclub/bars (135)
• Have purchased dry/wet dog food (116), dog biscuits or treats (112), dry/wet
cat food (113), cat treats (134) and cat litter (116)
Travel is a high priority for FOOD NETWORK viewers so they are more likely to:
• Have used all purpose household cleaners (114), window/glass cleaners (120)
and air freshener/carpet & room deodorizers (121) in the past 6 months
• Have taken 2+ vacations outside of Canada in the past year (119)
• Go shopping (126), sightseeing (133), take in the night life (171) and go to a
beach (139) while travelling in Canada
• Have bought furniture (117) and home accessories (117) in the past year
• Food Network ranks in the Top 10 for key demos and is a Top 5 Network against
W25-54 and W18-49
• Halloween Wars ranks in the Top 10 All Specialty Entertainment Programs
A25-54, F25-54 and M25-54
• This Winter/Spring’15 includes Season 2 of Chopped Canada, as well as new
episodes of Cutthroat Kitchen, Guy’s Grocery Games and Top Chef
• In an average week 5.7 million Canadians tuned into Food Network (2+)
Introducing a new
lifestyle channel
For your inspiration, imagination or innovation, FYI™ is a new lifestyle channel that covers
a range of stories and experiences that reflect how people actually live their lives today
not defined by one passion or interest. Your Creating-Tasting-Travelling-Designing-StylingHealthy Living-Loving Life-Network!
FYItv.ca
FOR YOUR INSPIRATION NEW SERIES
FEED YOUR INFATUATIONS NEW SEASONS
Tiny House Hunting
Tiny House Hunting follows realtors as they help a pair of tiny home seekers find the perfect
existing mini-space. Whether it’s a potential full-time home in the Rockies, or a tiny beach
getaway on the coast of Florida, each potential homeowner will be shown three different
abodes and then decide which is the best fit for them. The series showcases families on the
hunt for something new while bringing a fresh perspective to “scaling back.”
Tiny House Nation
Tiny House Nation
Tiny House Nation celebrates the exploding tiny house movement of extreme downsizing.
Through cutting edge technology and design, our expert hosts and team of tiny house
builders not only build a home from the ground up, but go in search of the nation’s best and
most unique design spaces under 300 square feet.
The Doctors
Tiny House Hunting
The Doctors is a one-hour, daytime talk show delivering up-to-the-minute information from
a panel of practicing medical professionals in a compelling and entertaining format five
days a week.
AUDIENCE
Demographic Profile
Total TV
FYI
4751
3941
Work 30+
Hours/Week
1112
College/
University+
3642
OMP
1620
Main
Shopper
4728
55+
4562
25-54
4359
18-49
2131
A18-34
5367
Female
Male
4733
HH with
Kids <12
A closer look at FYI viewers
FYI viewers are tech-savvy so they are more likely than the TV population to:
FYI viewers like to indulge and treat themselves, so they are more likely to:
• Rely on their mobile device for email (110), downloading/using apps (112), social
networking (122), blogging (149), banking (119) and downloading video (114)
• Consume 12+ glasses of wine (159) and up to 6 coolers (159) in an average week
• Have spent over $1,000 on computer equipment/accessories (158) in the
past 12 months
• Spend up to 15 hours on the internet per week (108) and listen to satellite radio (116)
Their vehicles are important to them so FYI viewers are more likely to:
• Use the auto dealership to replace brakes (126), muffler/exhaust (118), get a tune up
(113) and repair/replace windshield (162) or tires (134)
• Have purchased a new vehicle (112) and spent $20,000-$29,000 on a vehicle in
the past 2 years
• Have spent up to $1000 on furniture (145) and electronics (104) in the past
12 months
• Spend up to $500 per week on cosmetics (120) as well as on women’s (119),
men’s (107) and children’s (121) clothing
FYI Viewers enjoy entertainment and active lifestyles making them more
likely to:
• Travel within their own province (109), attend professional sporting events
(120), and have visited a casino in the past 4 months (108)
• Regularly participate in aerobics/yoga/pilates (133), cycling (155) and
sometimes hiking/camping (105) when in season.
Source: Numeris (BBM Canada) PPM data, English Canada, M-Su 2a-2a (Sep 1 – Dec 7/14), Index based on Comp% of A18-54 vs. TV population
• FYI ranked in the Top 20 for Digital Networks against F25-54 and F18-49
• Top performing shows include Married At First Sight, Tiny House Nation,
and World Food Championships
• New shows coming in Winter/Spring 2015: Tiny House Hunting, plus returning
favorites Married At First Sight and Tiny House Nation
• Over 1.1 million Canadians tuned into FYI (Fall 2014) In an average week (2+)
• Subscribers: +2.5 million*
Big, Bold &
Entertaining Personalities
With exclusive programming, big personalities and buzz-worthy content, Slice is the
ultimate multi-platform destination for female AFFLUENCERS (the most affluent,
educated, influential and engaged female audience in specialty). Slice is the go-to brand
for hit shows and relatable topics women can’t get enough of.
Slice.ca
Slice
@Slice_tv
FUTURE HITS
MUST SEE RETURNING SERIES
THE BIGGEST SCRIPTED AND REALITY DRAMA
TV’S MOST TALKED ABOUT SHOWS WOMEN CAN’T GET
ENOUGH OF
Millionaire Matchmaker
Girlfriends’ Guide to Divorce
Based on the “Girlfriends’ Guide…” book series by Vicki Iovine, Girlfriends’ Guide To Divorce
follows the famous author of a best-selling self-help book series who is hiding the fact that
she’s separated from her husband as she starts to navigate her life as an early 40s single
woman in Los Angeles. She finds herself seeking advice from her divorced friends instead
of her married ones, which leads to some unexpected and life-changing experiences.
Girlfriends’ Guide to Divorce
Millionaire Matchmaker
This season, Patti is back like you’ve never seen
her before with a new bag of tricks to find love
for her successful and high-profile clients. Her
guidance leads to a surprise on-screen proposal,
but can she use her expertise to help the couple
seal the deal? Patti’s clients and experts are a
“who’s who” of Hollywood, ranging from music
artist Rozonda “Chilli” Thomas of TLC to famed
television personality and designer Kristin
Cavallari. Reza Farahan, Caroline Manzo and
Sonja Morgan will also make appearances at The
Millionaires Club.
Vanderpump Rules
Vanderpump Rules returns for season three
with yet another explosive wave of shocking
betrayals, bold confrontations and petty grudges. Lisa Vanderpump is once again flanked
by SUR staffers Jax Taylor, Katie Maloney, Kristen Doute, Scheana Marie, Tom Sandoval
and former server Stassi Schroeder, along with Ariana Madix and Tom Schwartz. Lisa is
looking to expand her empire with the opening of PUMP, a swanky lounge in the heart of
West Hollywood, but she has to work harder than ever to ensure that both PUMP and SUR
succeed. While Lisa has been putting the finishing touches on her new hot spot, her current
and former SUR staffers continue to lead entangled lives.
Vanderpump Rules
Big Brother Side Show
Big Brother Canada Side Show
is a weekly post-eviction wrap
up show led by series host Arisa
Cox and featuring season one
houseguests Gary Levy and Peter
Brown. Each week, a surprise
guest will join the Side Show
panel to dish on events going on
inside the house.
MUST SEE RETURNING SERIES
The Real
Housewives of
Beverly Hills
The Real Housewives of Beverly Hills
The Real Housewives of Beverly Hills returns with another season of over-the-top glamour
and underhanded drama. Yolanda Foster, Brandi Glanville, Kim Richards, Kyle Richards, and
Lisa Vanderpump are joined for Season 5 by new housewives and soap stars, Lisa Rinna
and Eileen Davidson. Lisa Rinna, a longtime friend of both Kyle and Lisa Vanderpump,
brings her playfulness and outspokenness to the group.
The Real
Housewives of
Atlanta
WEEKEND HIT MOVIES
BLOCKBUSTER MOVIES THAT WOMEN LOVE
Magic Mike
Viewers’ favourite Georgia Peaches are back and return juicier than ever. With the fostering
of new friendships and attempts to rebuild old ones, back this season are Cynthia Bailey,
Kandi Burruss, NeNe Leakes, Kenya Moore and Phaedra Parks, who are joined by media
maven Claudia Jordan. Also returning in a recurring role this season is Porsha Williams and
newcomer Demetria McKinney, an award-winning actress and singer new to the mix, who is
getting up to speed with these sassy Southern ladies.
Set in the world of male strippers, Magic
Mike is directed by Steven Soderbergh
and stars Channing Tatum in a story
inspired by his real life. The film follows
Mike (Tatum) as he takes a young dancer
called The Kid (Pettyfer) under his
wing and schools him in the fine arts of
partying, picking up women, and making
easy money.
Southern Charm S2
Runaway Bride
The Real Housewives of Atlanta
Thomas and Kathryn are sleepless parents to a
beautiful baby girl, and in between bottle feedings
and diaper changings they find time to spearhead
Thomas’s campaign for United States Senate.
Shep is busy buying his very first Charleston home
and running The Palace Hotel which, ironically, is
none other than a hot dog restaurant. Whitney,
a jack-of-all-trades, breaks into the reatuarant
and music businesses while offering Thomas a
hand with his campaign. With Craig an official law
school graduate and Cameran newly married and
making her name as a real estate agent, the crew
is taking King Street by storm.
Having already left three grooms at the
altar, Maggie Carpenter (Julia Roberts)
is branded “the runaway bride” by jaded
city journalist Ike Graham (Richard
Gere). But, after his facts are called
into question, Ike races to Maggie’s
hometown to save his reputation and
report on her upcoming fourth trip down
the aisle - during which he’s convinced
she’ll run again. Though he’s there on a
muckraking mission, Ike can’t help but
fall for this breathtaking heartbreaker.
Southern Charm S2
Magic Mike
Runaway Bride
DIGITAL SLICE.CA
HIGHLIGHTS
SEASONAL GUIDES
•Record high Fall season page view traffic with over 12 million monthly
average page views (+490% YoY)
• Inquire today about integrating your brands into these timely guides
from Slice.ca:
•Almost half (46%) of Slice.ca’s online visitors are F18-49 (Index 182 vs.
Total Internet)
The useful and informative Tax Season/RRSP guide will feature tips
for saving money, how-to budget guides, plus shareable quizzes and
galleries explaining how to make tax season easy; the Winter Getaways
guide will offer Slice.ca’s 233,000 monthly visitors the latest insider
travel tips, tricks, and advice; the Earth Day guide comes to Slice.
ca in April featuring fun and entertaining takes on living green, while
showcasing some of the world’s most beautiful wildlife and landscapes
• On average, visitors spend 81 minutes consuming content on the site
each month
NEW TO SLICE.CA THIS SPRING
• Girlfriends’ Guide to Divorce, a scripted series about a divorcée’s
journey of self-discovery as she attempts to salvage her career, get back
in the dating game and figure out her new identity as a single woman,
makes its debut this January. The program’s show site is the place to go
for sponsorable full-episode streaming, cast info., and more
MONTHLY AVERAGES
233,000 Unique Visitors
1,800,000 Video Segment Views
(+21% YoY)
• The Real Housewives of New York and The Real Housewives of Orange
County each return for another season of addictive reality drama. The
guilty pleasures, which garnered over 336,000 and 400,000 fullepisode video starts, respectively, during their previous seasons, will have
show sites featuring full-episode streaming, web-exclusive photos, and
the popular “Get the Look” blog series featuring the fabulous looks seen
within episodes
Source: Unique Visitors and Time Spent data: comScore Media Metrix, Multi-platform data, 3-month average ending November 2014, Base: Total Canada, All Locations, 2+ digital audience. Profile data: comScore Inc. Media Metrix. 3-month average ending November 2014, 2+
online audience. Page View and Video data: Adobe Analytics, 3-month average ending November 2014. The Real Housewives of New York data based on dates March 17/’14 to Sept. 27/’14. The Real Housewives of Orange County data based on dates April 29/’14 to Oct.1/’14.
ComScore Metrics are based on traffic going to all sites defined under “Slice Sites.”
AUDIENCE
Demographic Profile
Total TV
Slice
47 51
36 40
74 72
Home
Owner
19 21
Main
Shopper
25-54
16 19
College/
University
45 56
18-49
43 50
HH with
Kids <12
21 24
18-34
Female
53 68
Male
47 32
HH Income
100K+
A glimpse at the typical Slice viewer
Slice viewers are fashion and beauty trendsetters and are more likely to:
• Be the first of their friends to try new products (118)
• Keep abreast of changes in style & fashion (134) and really enjoy shopping
for clothes (161)
• Change their appearance with cosmetics (206)
• Spend $50+ on make-up (170) and $100+ on perfume & cologne (240)
Technology is important to Slice viewers, so they are more likely to:
• Agree with the statement “I cannot imagine my life without the internet” (106)
and frequent beauty/fashion (311) and home improvement/décor (317) websites
• Use the internet for social networking (124) or for podcasting (161)
Slice viewers enjoy the finer things in life and are more likely to:
• Consider themselves more of a spender than a saver (128) and go to a
spa (145)
• Enjoy dressing for formal occasions (125) and dine at fine restaurants as
often as possible (115)
• Partake in an activities like yoga/pilates (162), swimming (142) or boating
and sailing (206)
• Get quite attached to their car (122) and given the choice, would always
choose a full size/luxury auto (111)
Slice viewers are food conscious and are more likely to:
• Have a wide variety of snacks (116) and look for low calorie/light
snacks (129)
• Spend $100+ per month on their cell phone/smartphone (170)
• Have a tablet or e-reader (116)
• Choose rice cakes/corn cakes/potato crisps (152) or granola/cereal bars
(122) as a snack
Slice viewers like to entertain and be entertained, and are more likely to:
• Go to the movies a lot (108) or enjoy going to nightclubs/bars (133)
• Have a sit down meal every evening (108) and spend $150+ per week on
food shopping (117)
• Enjoy entertaining at home (107)
• Go to a beach (118) or visit a theme park/zoo (176) on vacation
• Slice is a Top 20 Specialty network for key Adult and Women demos
• In an average week over 3.3 million Canadians tuned into Slice (2+)
• Real Housewives of Orange County ranked in the Top 20 of all entertainment
Specialty programs for W25-54 and in the Top 30 for W18-49
• Fresh programming for Winter/Spring’15 includes new program Girlfriend’s Guide
to Divorce and new seasons of the favourite Real Housewives of… series
Fall in love with Lifetime
The ultimate time out from women’s busy lives, Lifetime invites audiences to escape, indulge,
laugh and be moved. With a NEW schedule full of new scripted and unscripted series and blockbuster
movies, the channel features top Hollywood stars and captivating real life personalities.
MyLifetimeTV.ca
LifetimeTVca
@LifetimeTVca
DRAMATIC AND COMPELLING SERIES
Dance Moms
Dance Moms
Abby Lee Miller and the nation’s
favourite tween dancers take
on Hollywood in this all-new
season of Dance Moms. New
auditions, new competitions
and new dance studios raise the
stakes higher than ever before.
Devious Maids
Executive produced by Marc
Cherry and Eva Longoria,
and starring Ana Ortiz, Dania
Ramírez, Roselyn Sánchez, Edy
Ganem, Judy Reyes and Susan
Lucci, Devious Maids is set in
a world where murder and
mayhem collide in the mansions
of Beverly Hills’ wealthiest and
most powerful families. Class
warfare has never been as fun
and dirty as it is in the tiny
enclave where the staff are as clever, witty and downright devilish as their employers.
The series centres on a close-knit group of maids, Marisol (Ortiz), Rosie (Ramírez),
Carmen (Sánchez), Valentina (Ganem) and Zoila (Reyes), who are bonded by their jobs,
life struggles and the melodramatic universe that engulfs their employers.
Lizzie Borden
Lizzie Borden
Exploring the strange deaths that followed Lizzie
Borden after her controversial acquittal. Whether
it’s the bizarre suicide of her half-brother, the
sudden death of her father’s estate manager, the
disappearance of an obsessed juror, or the murder
of a prostitute who was blackmailing her-- the
people who crossed Lizzie Borden all seemed to
meet a bad end. But when Charlie Siringo, a clever
Pinkerton detective who rode with Wyatt Earp,
becomes determined to prove Lizzie’s connection
to these deaths, it appears Lizzie Borden might have met her match. The series combines
historical fact with historical fiction, following Lizzie’s love affairs, her Great Gatsby style
parties attended by celebrities of the day, and the dramatic events that finally caused her
sister Ellen to flee Fall River forever. For Lizzie, picking up the ax was just the beginning.
Little Women LA
Devious Maids
Little Women LA
At first blush, Little Women is just another docu-soap about a group of smart, dynamic
friends living in Los Angeles. With money in their pockets and the City of Angels at their
feet, the ladies of this show seem poised to take viewers on a journey through their
real life Sex and The City world. We’ll explore the lives of this very compelling group of
women living in Los Angeles and follow them through the highs, lows and everyday trials
of being thirty-something women. They just happen to be little people too.
MOVIES YOU LOVE
27 Dresses
The Blind Side
Perennial bridesmaid Jane (Katherine Heigl) always puts the needs of others before her
own, making her the go-to gal whenever someone needs help with wedding plans. When
Jane’s younger sister Tess (Malin Akerman) snags the man (Edward Burns) Jane secretly
loves, Jane finds herself questioning her role as a wedding junkie for the first time in her
life. Meanwhile, a handsome reporter (James Marsden) sees Jane’s unusual story as his
ticket off the bridal beat.
27 Dresses
The Blind Side
Michael Oher (Quinton Aaron), a homeless black teen, has drifted in and out of the
school system for years. Then Leigh Anne Tuohy (Sandra Bullock) and her husband, Sean
(Tim McGraw), take him in. The Tuohys eventually become Michael’s legal guardians,
transforming both his life and theirs. Michael’s tremendous size and protective instincts
make him a formidable force on the gridiron, and with help from his new family and
devoted tutor, he realizes his potential as a student and football player.
Mr. and Mrs. Smith
John (Brad Pitt) and Jane
Smith (Angelina Jolie),
a couple in a stagnating
marriage, live a deceptively
mundane existence.
However, each has been
hiding a secret from the
other: they are assassins
working for adversarial
agencies. When they are
both assigned to kill the
same target, Benjamin
Danz (Adam Brody), the
truth comes to the surface.
Finally free from their cover
stories, they discover that
they have been assigned to
kill each other, sparking a
series of explosive attacks.
AUDIENCE
Demographic Profile
Total TV
Lifetime
7473
Home
Owner
5768
HH Size 2-3
2528
Community/
Technical,
Cegep
HH Income
$125k+
10 11
2724
65+
2027
55-64
3231
35-54
2119
18-34
5359
Female
Male
4741
A closer look at the habits of Lifetime viewers
LIFETIME viewers are concerned about the environment and more likely than
the population to:
•Refuse to buy a car that is not fuel efficient (122)
•Be willing to pay more for enviro-friendly products (130)
•Buy products in bulk/large sizes to avoid over-packaging (112) and locally
grown/raised products (130)
•Consider using homeopathic and herbal remedies (129)
Eating healthy is a priority for the LIFETIME viewer and they are more likely to:
•Monitor the ingredient lists on packaged foods (121)
•Prefer low fat or light foods and drinks (128)
•Have consumed meal replacement or nutrition bars in the past 6 months (165)
•Have a sit down meal every evening (117)
LIFETIME viewers tend to be creative, enjoy the outdoor life and are more
likely to:
•Enjoy doing handicrafts (157)
•Personally own a camera (121)
•Attend live theatre (158) or visit a museum (116)
•Go camping (139) and do some fishing (164)
Style and fashion are important to the LIFETIME viewer who are more
likely to:
•Really enjoy shopping for clothes (144)
•Feel incomplete without wearing perfume (203)
•Have used a hair colouring product (164) or mascara (155) in the past
6 months
•Have purchased fine jewellery in the past 12 months (139)
• Lifetime ranks in the Top 5 against (Ind2+, A25-54, A18-49, W25-54 and W18-49)
among Specialty Digital Networks
• In an average week over 2.8 million Canadians tuned into Lifetime (2+)
• Top performing programs include Witches of East End, The Lottery and True Tori
• New Programs for Winter/Spring’15 include Big Women, Lizzie Borden: The Fall River Chronicles, and Little Women: NY
Source: Numeris (BBM Canada) PPM Data, M-Su 2a-2a (Sept 1/14 – Dec 7/14) *Mediastats September 2014
Get your fix
DIY Network is the go-to destination for rip up, knockout home improvement television.
DIY’s programs and experts answer questions and offer creative projects for do-it-yourself
enthusiasts. With a schedule packed with entertaining shows, stunts and specials,
DIY Network is set to assist Canadian viewers with all their basic home improvement
needs from small-scale jobs to major home renovations.
DIY.ca
DIYNetworkCanada
DIY Network is a trademark of Scripps Networks, LLC; used with permission.
SHINY NEW SHOWS
PERFECT RECONSTRUCTIONS
RETURNING SEASONS
Building Alaska
What does it take to build a house totally off the grid in some of the most unforgiving
terrain? We follow a cast of characters who set out to construct three incredible cabins in
the obscure Alaskan wilderness. With no roads and no building supply centers, they’ll have
to get creative in a new season of Building Alaska.
Yard Crashers
You go in for grass seed
but come home with new
patio chairs and a bag of
cement. If you’re lucky
enough, you could also
bring home a professional
landscape contractor.
Bath Crashers
Building Alaska
Everybody loves a great
bathroom, and this show is a
road map for how to get there.
Licensed contractor Amy
Matthews provides step-bystep instructions on how to
transform your old bathroom into
a sparkling new and vibrantly
appealing space. Whether it’s a
simple update or a total redo to
install a luxurious dream spa with
rain showers and heated floors,
DIY Network’s Bath Crashers
gives you the power to tackle a
bathroom makeover with style.
Vanilla Ice Project
Vanilla Ice is back to
tackle his toughest
Florida flip ever. The pop
icon and knockout home
renovator has taken his
Yard Crashers
biggest risk yet, investing
in a high-dollar lakefront
dive in need of a top to bottom transformation. That means ripping rooms to the studs,
adding a new pool, a boat dock with a tiki hut and state-of-the-art technology. Will his
champagne taste end up costing him a profit? Or can he and his crew flip this mess and
still come out on top?
Kitchen Crashers
You never know what you’ll be bringing
home from the home improvement store.
How about a brand-new kitchen — for free?
DIY Network’s Kitchen Crashers is in stores
across America looking for the perfect
weekend warriors who could definitely use
some help with their kitchen. Once they find
their target, the team follows the surprised
shoppers home and completely transforms
their dull kitchen into an eye-popping
showstopper.
Bath Crashers: Host Matt Muenster
I Hate My Yard
Landscape designer Sara Bendrick comes to the rescue of people who love their homes
but HATE their yards. Sara and the homeowners work together to create the outdoor living
space they’ve always dreamed of.
Desperate Landscapes
Nothing is more embarrassing than having the ugliest yard on the block — especially when
your neighbours call you out. Armed with creative solutions, licensed contractor Jason
Cameron transforms a negligent neighbour’s troubled yard into an outdoor showplace — in
only one day. From new planting beds and big, new trees to fresh paint and fencing, DIY
Network’s Desperate Landscapes is all about going from helpless to beautiful!
Vanilla Ice Project
AUDIENCE
Demographic Profile
Total TV
DIY Network
25-54
19 32
46 58
74 77
Home
Owner
11 13
HH Size 3+
47 34
OMP
45 58
55+
43 56
18-49
21 22
18-34
53 54
Female
Male
47 46
HH Income
100K+
A closer look at the DIY Audience
DIY NETWORK viewers look after their home and are more likely than
the population to:
The DIY NETWORK viewer enjoys being active as well as travelling so
they are more likely to:
•
•
•
•
•
•
•
•
Have spent over $5,000 on home improvements in the past 2 years (169)
Enjoy spending time looking at household decorating ideas (113) and feel
they are good at fixing mechanical things (156)
Have remodeled (156) or re-decorated (163) their home in the past 2 years
Have made improvements to the flooring/carpeting (224), cabinetry (138)
or landscaping (149) in the past 2 years
Take pleasure in camping (168), gardening (179) and boating/canoeing (175)
Enjoy going to live theatre shows (138), amusement parks (131) and zoos/
aquariums (155)
Travel within Canada 3+ times a year (164) while enjoying shopping (133)
and taking in the nightlife (222)
Have a keen sense of adventure (114)
Personal care items are a necessity for the DIY NETWORK viewer so
Taking care of their finances is important to the DIY NETWORK viewer
so they are more likely to:
•
•
•
•
•
•
•
•
Use body wash (142) and mouthwash (114) 6+ times a week
Have bought shaving creams/gels (128) and razors (115) 3+ times in the
past week
Go to a beauty salon or spa (142)
Have spent $100+ on perfume/cologne in the past year (146)
Have a mortgage (150) and loan/line of credit (151)
Carry life (125) and home owners (144) insurance
Have used financial planning services in the past year (157)
Have a TFSA (130), GIC (125) or RRSP (129)
Source: PMB 2014 Fall 2-Year Readership Database, English Canada, Index based on comp% of A18-54 vs population
• Ranks in Top 20 among all Digital networks for multiple demos (#13 A25-54)
• Subscribers: Approximately 2.7 million*
• Just over 1.3 million viewers tuned in to DIY Network in an average week (2+)
• Top ranked programs include I Want That, Vanilla Ice Goes Amish,
Renovate To Rent, Holmes on Homes and Bath Crashers
• Upcoming programs in Spring are Texas Flip and Move, Family Under
Construction and American Rehab
Source: Numeris (BBM Canada) PPM Data, M-Su 2a-2a (Sept 1/14 to Dec 7/14)*Mediastats September 2014
See Where it Takes You
DTOUR™ diverges off the beaten path with eye-opening programming that reveals the
drama, entertainment and ideas behind the everyday and the extraordinary. Led by the
most engaging personalities, the channel’s exclusive content broadens horizons and fulfills
ongoing curiosity. DTOUR™ brings those with a lifelong passion for new experiences a
fresh perspective on the world they think they know.
DtourTV.com
NO TURNING BACK NEW SERIES
THE THRILL CONTINUES NEW SEASON
Breaking Borders
The Dead Files
Breaking Borders follows seasoned journalist Mariana Van Zeller and acclaimed
The Dead Files team approaches
chef Michael Voltaggio as they travel into conflict zones to get the story behind the
every case from their two
story. Together, they have a unique and challenging goal: To gather people from all
specific areas of expertise:
sides of the conflict to break bread and explore the issues that divide them.
Steve DiSchiavi is a Homicide
Detective and Amy Allan is a
Physical Medium. They are a
paranormal team like no other,
combining their unique, eclectic
and often conflicting skills to
solve unexplained paranormal
The Dead Files
phenomena in haunted locations
across America.
Ghost Adventures
The Ghost Adventures crew -- Zak Bagans, Nick Groff and Aaron Goodwin -- is
back to investigate the scariest, most notorious, haunted places in the world. The
trio will interview eyewitnesses and historians at each location, arming themselves
with the stories of the ghosts they will later provoke and confront during their duskto-dawn lockdowns. Then they’ll review and analyze their findings with some the
most respected experts and specialists in the paranormal field.
Breaking Borders
Hotel Amazon
Hotel Amazon chronicles longtime friends Rusty Johnson and Stephan Jablonski
as they leave New York to pursue their dream of building a world-class resort in the
middle of the Peruvian Amazon. Johnson and Jablonski discover that the Amazon
is a fierce terrain, and building a luxury resort on top of it is a grueling endeavor.
In order to reach their goals, Johnson and Jablowski need to overcome dire
conditions, including harsh jungle weather, dangerous native creatures and a severe
lack of essential supplies.
Ghost Adventures
AUDIENCE
Demographic Profile
Total TV
DTOUR
Manageer/
Professional
39 43
57 61 74 72
Home
Owner
14 15
HH Size
2-3
25 28
Work 30+
Hours/ Week
47 44
Community/
Technical
32 37
35-54
21 19
18-34
53 55
Female
Male
47 45
55+
Unlock the habits of the adventurous DTOUR audience
DTOUR viewers enjoy entertainment and regularly participate in
outdoor activities making them more likely than the TV population to:
Planning for their future and investing in their homes makes
DTOUR viewers more likely to:
• Regularly go hiking/camping (106), fishing/hunting (167) and cycling (110)
• Enjoy gardening (113) and golfing (123)
• Hold government savings bonds (106) and have a line of credit (114)
• Spend up to $5,000 per year on home improvements (117) and $1,000+
on furniture (127)
DTOUR viewers have disposable income and are more likely than the
TV population to:
• Dine at fine dining restaurants (112)
DTOUR viewers love their cars making them more likely to:
• Have purchased a new vehicle in the past two years (133) and spend
$40,000+ on it (130)
• Spend $1000+/year on video games systems/games (162)
• Spend $500+/year on men’s (131) and women’s (124) clothing
• Enjoy riding a snowmobile/ATV (124) and power boating/sailing/jet skiing (168)
• Use a dealership for tune up (118) as well as to replace muffler/exhaust (117),
brakes (115), tires (108) or windshield (114
Source: Numeris (BBM Canada) PPM data, English Canada, M-Su 2a-2a (Sep 1 –Dec 7/14) Index based on Comp% of A18-54 vs. TV population
• Top ranked programs include: Ghost Adventures, Extreme RVs,
Border Security Australia and The Dead Files
• In an average week over 3.2 million Canadians tuned into DTOUR (2+)
• Upcoming programs in the Spring are Mysteries at the Museum,
Ghost Adventures: Aftershocks and Breaking Borders
• Ranks in the Top 20 against M25-54
Celebrating
Life’s Mavericks
HISTORY® features the thrilling lives of maverick characters who are real, gutsy
and wise. They’re their own men who do things their own way and forge their own
path in life. They have the scars, the successes and experience to prove it.
History.ca
HistoryTVCanada
@HistoryTVCanada
DARING DRAMAS
Pawn Stars
Vikings
Season three of the hit series Vikings returns
with the ever ambitious Ragnar now king.
This season, Ragnar searches for something
more – and he finds it in Paris. Rumoured
to be impenetrable, Ragnar and his band of
Norsemen must come together to break down
its walls and cement the Vikings’ legend in
history. The gripping family saga of Ragnar,
Rollo, Lagertha and Bjorn continues as alliances
and loyal friendships are questioned, faith is
catechized and relationships are strained.
It’s one of the oldest forms of banking, and
until the 1950s, it was the leading form of
consumer credit in the United States. Part
Antiques Roadshow, part Sanford & Son,
Pawn Stars is centred on the Harrison family
and their Gold & Silver Pawn Shop in Las
Vegas, where three generations of men—
grandfather Richard, son Rick and grandson
Corey – entertainingly clash through their
differences to jointly run the business. Vikings
American Pickers
Gangland Undercover
Gangland Undercover
The fact-based series Gangland
Undercover tells the incredible story of
Charles Falco, a police informant who
infiltrates the notorious Vagos biker
gang. In this thrilling drama, Falco lives
on the razor’s edge, knowing that at any
moment his true identity could have
him killed. Inspired by Falco’s actual
time undercover, Gangland Undercover
captures a world where freedom means
the right to carry guns and trade drugs,
and respect is earned through fear.
Featuring a little-known side of the antiques business, American Pickers follows the
adventures of Mike Wolfe and Frank Fritz, two professional ‘pickers’ who travel the back
roads of the nation in search of relics of Americana. Part sleuths, part antiques experts,
and part cultural historians, Mike and Frank have a knack for finding hidden treasures in
the most unusual places.
Counting Cars
Counting Cars
Danny “The Count” Koker is a Las Vegas legend who
acquires, restores and customizes classic cars and
motorcycles - and then “flips” them for a profit. When
he sees a ride he wants - whether it’s on display at an
auto auction or parked at a roadside diner – he’ll stop
at nothing to acquire it.
Swamp People
WHEELERS & DEALERS RETURNING SERIES
Yukon Gold
Pawn Stars
Yukon Gold
Yukon Gold follows several gold mining crews
in Canada’s wild Yukon looking to earn one big
payday. With the price of gold hovering at recordbreaking levels one day, then plummeting the
next, a modern day gold rush is underway. Battling
mechanical breakdowns, the elements, and 18-hour
days under the midnight sun, these diehards have
gold fever – and it keeps them coming back year
after year for another chance to wager it all.
Appalachian Outlaws
Deep in Appalachia, a war is brewing over one valuable
commodity: ginseng. As global demand skyrockets,
dealers are eager to get in on the game, and with prices
hovering around $1,000 per pound, diggers are in a frenzy
to harvest the mountain’s gold. Whoever controls the
ginseng controls the mountains.
Swamp People
In the farthest corner of Louisiana lies
the nation’s largest swamp - a hidden
world where nature rules and man
fights back. The Cajuns who live in this
forbidding environment follow traditions
dating back three hundred years, to
the earliest pioneers. They are Swamp
People, inheritors of a tradition of self
reliance and fierce independence that
makes them true American originals.
BEST KEPT SECRETS NEW SERIES
Legend of the Superstition Mountains
Appalachian Outlaws
The Superstition Mountains stretch across 160,000 acres of Arizona desert, untouched by
permanent human settlement. Dozens have died upon this range, many under mysterious
circumstances. Legend tells of a lost gold mine hidden somewhere in the desert, rumoured to
contain a mother lode of gold. This series follows a volatile alliance of hunters, who descend
into the unforgiving canyons to stake their claim on America’s deadliest buried treasure.
DIGITAL HISTORY.CA
HISTORIC HIGHLIGHTS
MONTHLY AVERAGES
• Fans can catch their favourite HISTORY programming anytime, anywhere
with History.ca and History Go. Authenticated viewers have access to live
streaming and over 450 hours of premium content including full season
stacking of fan favourites.
• History Go Apps (iOS + Android) total downloads hit 150,000 since
launching in Feb 2014.
• 71% of total visitors are in the key A18-49 (Index 141) demo.
• Vikings returns with Season 3 – viewers will be able to catch up on full
episodes plus access two brand new online exclusive series, Secrets of
the Vikings, a 6-part documentary series and Athelstan’s Journal, a 13part fictional series. Season 2 drew 2,300,000 page views on show site
and 234,000 video starts.
• Yukon Gold also returns this winter with exclusive online content including
bios and bonus scenes giving viewers a closer look at the show’s
characters and their lives.
900,000 page views
(16% increase YoY)
NEW TO HISTORY
• Premiering this March, Gangland Undercover, tells the incredible true story
of Charles Falco, a police informant who infiltrates the notorious Vagos
biker gang.
• Dino Hunt Canada, takes viewers to dinosaur dig sites across the country.
This four-part series is complimented by an interactive digital component
that gives viewers direct access to paleontologists to ask questions and
learn more about the world of dinosaurs.
Page View and Video data: Adobe Analytics, 3-month average ending November 2014. ComScore Metrics are based on traffic going to all sites defined under “History Television Sites”. Vikings data: Adobe Analytics, March 2014 to May 2014.
AUDIENCE
Demographic Profile
Total TV
History
3942
7474
Home
Owner
65+
1920
Work 30+
Hours/week
2725
HH Income
100K+
3035
50-64
2123
35-49
2117
18-34
5342
Female
Male
4758
A closer look into the patterns of History viewers
HISTORY viewers are car enthusiasts and more likely than the
population to:
•
•
•
•
Viewers of HISTORY are financially responsible and more likely to:
•
•
•
•
Love expensive sports cars (124) and feel that the choice of car tells a great
deal about a person (129)
Have bought automotive supplies/products in the past 12 months (132)
Be comfortable with fixing mechanical things (145) and try to do most car
maintenance themselves (145)
Feel quite attached to their car (126)
HISTORY fans are home owners who enjoy quality products and are
more likely to:
HISTORY viewers are fans of outdoor activities & sports and
more likely to:
•
•
•
•
Have taken steps to ensure sufficient income for retirement (120)
Be more careful with their spending than they used to (110)
Have used a financial planner in the past 12 months (117)
Invest in mutual funds (110), stocks/bonds/ RRSPs (113) and carry
home/property insurance (115)
•
•
•
•
Enjoy camping (128), walking/hiking (117) and be into bird watching (183)
Play golf (147) and be on a baseball (161) or basketball team (122)
Own an all-terrain vehicle (163), camper/trailer (178) or a bicycle (157)
Have a motorcycle license (206)
Have had some remodeling (112) or additions (120) made to their
home in the past 2 years
Have a garden (113) or bought barbeque equipment in the past year (122)
Feel that if you want quality, generally you have to buy branded products (115)
Enjoy dining at fine restaurants as often as possible (116)
• #1 Entertainment Specialty network in Canada (A25-54)
• 7.5 Million viewers tuned in to HISTORY in an average week (2+)
• History’s most popular content includes, Vikings, American Pickers,
Counting Cars, Ice Road Truckers, Ice Pilots NWT, Mountain Men, Pawn Stars,
The Hunt and The Curse of Oak Island
• The Curse of Oak Island, Ice Road Truckers and Mountain Men ranked in the
Top 10 of all specialty programming (Excluding Sports A25-54)
•
Spring 2015 brings viewers all the big hits! Coming back to History are:
Appalachian Outlaws, Swamp People, Vikings, and Yukon Gold as well as new
series such as Dino Hunt, Search For The Lost Giants and Legend of the
Superstition Mountains
Discover
Something New
A new destination where information is entertainment, H2 offers
a broader view of history across science, technology and pop
culture from around the globe. More to explore, more to know,
more to understand – More 2 History.
History.ca/H2
THE FACT OF THE MATTER NEW SERIES
GO DEEPER RETURNING SERIES
Monsters, Myths & Legends
Human Calculator
Was King Arthur real? Why do cultures around the world share terrifying tales of a
Boogeyman that lives in closets and under beds? Did every vampire legend stem from
the true, macabre story of Elizabeth Bathory, the royal demon-lady who bathed in blood?
From Aztec skulls to Zeus, this series brings to life legends from history with dramatic and
sometimes terrifying reimaginings. Each legend will be interspersed with surprising, relevant
information, while simultaneously exploring how that legend lives on today.
How to Win
History is filled with winners and losers. Now, for
the first time, a series will provide viewers with
practical information and real tools that will help
them win - while revealing surprising winning tips
from some of history’s most recognizable figures.
Drawing on writings by Benjamin Franklin and
survival skills employed by our ancient human
ancestors, How to Win shows you how the
How to Win
greatest before us have done just that. Did you
know you’re more likely to land a job if you wear something red during an interview? Or that
printing text in an unfamiliar font can help you memorize it? You might be surprised what
history’s winners have to teach you about today.
Scott Flansburg was born with an extremely rare neurological ability that makes him almost
superhuman. He is the Human Calculator: he sees numbers and patterns in everything,
allowing him to calculate advanced mathematical functions visually instantly. Because of
this ability, Flansburg sees patterns everywhere, and numbers the rest of us can’t see. The
fact is, the world is made up of hidden numbers – from the dimensions of buildings, to
the proportions of the human body, and even the hidden number patterns in the way we
communicate. Human Calculator combines scientific investigation along with great stories
from history which together take viewers on a journey to reveal a hidden world that most
of us never knew existed, but that completely controls our lives.
Modern Marvels
How do motion pictures work?
Who invented the telephone? Can
computers think? This series satisfies
our endless curiosity about how things
work, how things were built, and the
effects of technology on civilizations
past and present.
Hangar 1: The UFO Files
Modern Marvels
There is a place where the truth about UFOs exists; a vast archive of over 70,000 files
gathered over nearly half a century. The place is called Hangar 1. Now, it’s finally open
for investigation. MUFON, an independent organization dedicated to investigating
UFOs, has worked diligently to compile, research and archive these files. Hangar 1:
The UFO Files delves deeper into these archives to look for connections, clues and
evidence; because only by investigating the files of Hangar 1 can we find the truth
about UFOs.
Museum Men
Museum Men
Creative Arts is a company that specializes in making historically accurate displays for
museums, exhibitions, businesses and towns. If a museum needs an exact replica of the Oval
Office, or the famous stairwell from the Titanic, Creative Arts is the company to call. But
these Museum Men are not just talented craftsmen, they are historical detectives who go to
extreme lengths to get every detail of a historical display completely accurate. Watch as they
recreate Cleopatra’s Tomb, or a replica of the Hindenburg Disaster with frightening precision.
Hangar 1: The UFO Files
AUDIENCE
Demographic Profile
Total TV
H2
5766
HH Size
2-3
3937
Works 30+
Hours/Week
2529
Community/
Technical,
Cegep
4740
55+
4555
25-54
4342
18-49
2118
18-34
5349
Female
Male
4751
A closer look at the H2 audience
H2 viewers are car enthusiasts. They are more likely than the TV
population to:
H2 viewers try to balance work and play, so they are more likely to:
• ervice their vehicles themselves, including oil changes (133), brake
replacements (125), muffler/exhaust replacements (129), tire replacements
(117) as well as basic tune ups (149
• Wind down with a beer at the end of a work day (119)
• Spend $20,000-$30,000 on a vehicle (117)
Since they like to stay connected, H2 viewers are more likely to:
• Spend 11-15 hours on the internet in a week (138)
• Participate in aerobics/yoga/pilates (120)
• Spend $1000+/year on electronics (231), video games systems/games
(192) and computer software (160)
H2 are grocery and beverage consumers and are more likely to:
• Spend $100-$200 on on groceries weekly (108)
• Enjoy 7+ diet soft drinks weekly (107)
• Listen to the radio on their mobile device (105)
• Consume 7+ energy/sports drinks in the past 7 days (148)
• In an average week over 1.2 million Canadians tuned into H2 (2+)
• Ranked in the Top 10 among all Specialty Digital networks for multiple demos
• Top ranked programs include: Ancient Aliens, Hangar 1: The UFO FIles,
In Search of Aliens and Ancient Impossible
Where Wow Meets Whoa
Canada’s #1 digital channel is full of compelling, thrilling and daring series.
It’s smart, innovative programming that inspires as it questions what we know,
how we view the world and what drives us forward.
NatGeotv.com/ca
NatGeoTV
NATIONAL GEOGRAPHIC CHANNEL and the Yellow Border Design are trademarks of National Geographic Society; used with permission.
NEW SEASONS
BOLD NEW SERIES
Science of Stupid
Science of Stupid
On Science of Stupid, some self-selecting,
amateur scientists go head-to-head for the
crowned title of most ill-informed as they test
scientific principles like torque, gravity, and
Newton’s laws. As our amateur scientists have
learned the hard way: try and break the laws of
science, and the laws will break you. Hosted by
acclaimed presenter Richard Hammond.
Life Below Zero
Cabin Fever
Cabin Fever
Log cabins are the ultimate dream sanctuaries, and this team of skilled builders makes
their clients’ cabin fantasies a reality. Whether nestled at the base of a mountain or in a
suburban backyard, these craftsmen create unique log homes sprung from their clients’
imaginations.
The Big Picture with Kal Penn
The Big Picture with Kal Penn uses data and mapping to make powerful connections
and visualize our world in amazing new ways. Hosted by Kal Penn, each episode will
uncover surprising facts on a topic (like money, food, crime, migrations or sports) and
generate maps and other visuals to help understand the big picture. The series hopes
to reveal how our world works, how we got here, and even where we’re headed – while
exploring powerful stories from the real people and communities behind the data.
Life Below Zero follows seven
people as they battle for the
most basic necessities in the
state with the lowest population
density. Living at the ends of
the world’s loneliest roads
and subsisting off the rugged
Alaskan bush, they battle
whiteout snow storms, maneating carnivores, questionable
frozen terrain, and limited
resources through a long and
bitter winter. Only the mentally
fit will be able to endure the
extreme test of isolation and
endless work required to survive
the many months of winter in the
Alaska bush.
Life Below Zero
Filthy Riches
Filthy Riches travels across the country to find industrious and ingenious Americans
who prove they’re not afraid to roll up their sleeves and get their hands dirty to make a
living. Dealing in the diverse, exotic and, even occasionally, cringe-worthy underground
economy of crud.
Canada’s top digital channel is home to Shaw Media’s
largest Facebook page, with over 165,000 likes and
growing at a rate of 1,000+ a month! National Geographic
Channel posts reach over 60,000 people per week and 28%
of the social audience falls into key demo A25-54.
Filthy Riches
NEW SEASONS
Ultimate Survival Alaska
Wicked Tuna
One of the toughest competitions in the
world is back as twelve of the world’s
toughest outdoorsmen face off against each
other, Mother Nature, and their own will
to survive. Four teams face peaks, deadly
tidal waves, massive glaciers, bottomless
crevasses, man-eating predators and
treacherous white water. Teams have just 60
hours to make it from start to finish, surviving
off the land with only the gear on their backs.
No GPS. No phones. No mercy.
Ultimate Survival Alaska
Border Security: Canada’s Front Line
Wicked Tuna
In Wicked Tuna, the most skilled fishermen set out in the frigid waters of the North
Atlantic in hopes of catching the valuable bluefin tuna. When one bluefin can bring in as
much as $20,000—they’ll do whatever it takes to hook up.
Border Security: Canada’s Front Line takes viewers behind-the-scenes at the Canada
Border Services Agency for an exclusive look at the deception and drama that is
everyday life for border security officers.
Building Wild
It’s the most rugged construction show ever built. Each week, Paulie and Tuffy - the
Cabin Kings - meet a new client with a wild piece of property and a dream of building
the perfect wilderness getaway. The Cabin Kings have just one week to conquer the
elements and unveil this new backwoods paradise.
Border Security:
Canada’s Front Line
Drugs, Inc.
Nazi Megastructures
Nazi Megastructures
In the quest for world domination, the Nazis built some of the biggest and deadliest
pieces of military hardware and malevolent technology in history. Creating huge terror
machines, hi-tech superguns and some of the original weapons of mass destruction
to control a nation, conquer a continent and win the war. This series uncovers the
hidden remains of Hitler’s most ambitions megastructures, telling the stories of the
engineering geniuses that designed them and revealing how these structures sparked a
technological revolution that changed warfare forever.
Drugs, Inc. provides a 360° view of
frequently abused drugs: cocaine,
methamphetamine, heroin and
marijuana. Each episode mixes broad
context and first-person perspectives
from traffickers, dealers, users, law
enforcement and medical professionals
who take viewers to the core of this
lucrative business. The series follows
each drug’s production cycle, its supply
line into our communities and its effects
on the human body.
Drugs Inc.
AUDIENCE
Demographic Profile
Total TV
National Geographic Channel
16 22
46 49
39 43
74 76
Work 30+
Hrs/Week
Home
Owner
OMP
47 40
HH
Size 3+
45 55
55+
43 49
25-54
21 25
18-49
53 45
Female
Male
47 55
HH with
Kids <12
A closer look at the National Geographic Channel viewer
NATIONAL GEOGRAPHIC CHANNEL viewers are adventurous and enjoy
surrounding themselves with nature so they are more likely than the population to:
•Be interested in unfamiliar destinations for vacation travel (119) and have a keen
sense of adventure (120)
•Spend over $1,000 on travel outside of Canada (111) and are consumers of
sunburn/after sun products (127) and insect repellents (124)
•Love fresh air and outdoor activities (112) including canoeing (129), mountain
biking (175), camping (130), fishing (164) and gardening (133)
Managing their finances and social life is important to NATIONAL GEOGRAPHIC
viewers so they are more likely to:
• Use financial planning (115) and invest in stocks/bonds (115)
•Enjoy live theatre shows (117) and going to museums (130) and art galleries (138)
•Love gourmet cooking (117), entertaining at home (112), enjoy fine dining as
often as possible (125) but also enjoy quick service restaurants (115) and coffee/
donut shops (129)
NATIONAL GEOGRAPHIC viewers care about their cars and their homes so they
are more likely to:
• Prefer full size/luxury vehicles (131) and try to do as much car maintenance work
themselves as possible (132)
•Visit automotive websites weekly (161) and purchase automotive supplies/
products (121) and tires (118)
•Love spending time looking at home decorating ideas (115) and own home
improvement items & tools (115)
•Have shopped for furniture 3+ times (123) and spent $150+ on home
accessories (120) in the past year
Food & drink are top-of-mind for NATIONAL GEOGRAPHIC viewers so they are
more likely to:
•Purchase condensed soup (135), flavoured/seasoned rice (129) and hot (115)
and cold (111) cereals
•Enjoy snacking with a preference towards hard candy/mints (140), chocolate
bars (118) and potato chips (156). They are also regular consumers of soft
drinks (118) and energy drinks (126)
•Believe Canadian beer is the best beer in the world (133) and are consumers
of spirits/liquor (114)
NATIONAL GEOGRAPHIC viewers enjoy spending on themselves so they are
more likely to:
•Spend on footwear (117), men’s clothing (149), watches (110) and fine
jewelry (116)
•Buy pre-recorded movies/DVDs (176), own 1+ video game consoles (114)
and tend to go to the movies a lot (113)
•Make online purchases for computer hardware/software (129) and tend to
be the first of their friends to try new products (127)
•Ranks as the #1 digital station across main demos
• In an average week, over 4.1 million people tuned in to National Geographic Channel (2+)
• Ranks in the Top 20 among all specialty stations across key demos
• Top performing programs include Border Security, Wicked Tuna, Smoky Mountain
Money and Drugs, Inc.
TV Gets Ferocious
Experience the best, most powerful encounters with wildlife ever seen on television.
Backed by an unparalleled reputation for quality, Nat Geo WILD taps into the instincts
that bring viewers closer than ever to animals. From the most remote environments,
to the forbidding depths of our oceans, to the protected parks on our doorsteps;
exciting stories, inspiring heroes and surprising moments make Nat Geo WILD the
ultimate all-animal television network.
FRESH TERRITORY NEW SERIES
MIGRATING BACK RETURNING SEASONS
1000 Days For The Planet
Unlikely Animal
Friends
1000 Days for the Planet is the latest project from world-renowned scientist and UN
Ambassador for the Environment, Jean Lemire. He is exploring the world on his 50 foot
sail boat, stopping everywhere from the Philippines to Alaska. 1000 Days for the Planet is
a journey around our vast planet to discover the extraordinary diversity of life and bear
witness to its fragile balance.
A series filled with
frolicking, friendly fun
with unlikely duos.
These friends show us
the emotional power
of animals to bond
with other species. Unlikely Animal Friends
The Incredible Dr. Pol
Set in Central Michigan’s farm country, Dr. Pol, along with his wife Diana, own and operate a
veterinary clinic that services over 18,000 clients. From sick goats to sick pet pigs, Dr. Pol and
his colleagues have their hands full with a variety of cases and several animal emergencies.
Cesar 911
1000 Days for the Planet
SPECIAL EVENTS
Destination Wild
A weekly event that leads unforgettable journeys into the wild world – from the most
remote environments to forbidding ocean depths and the stunning beauty found just
outside our own doors. Destination Wild is a celebration of the untamed!
Destination Wild
The Incredible Dr. Pol
Cesar 911
Each week Cesar travels
to a community that is in
desperate need of his help. He
is summoned by neighbors,
co-workers, relatives and
friends who “blow the whistle”
on a four-legged menace that
has turned their lives upside
down. Whether it’s a spoiled
chihuahua going wild in a family
business or an aggressive mutt
spreading fear throughout a
neighborhood, Cesar will use
his unparalleled expertise to
bring balance to the dogs and
the community.
AUDIENCE
Demographic Profile
Total TV
Nat Geo WILD
27 25
35 40
74 74
HH Size
3-4
Home
Owner
20 24
55-64
45 45
25-54
43 40
18-49
21 25
18-34
53 53
Female
Male
47 47
65+
A closer look at the habits of the Nat Geo WILD audience
NAT GEO WILD viewers love being outdoors, so they are more likely than the
population to:
• Play video games 3+ times per week (141) and be medium/heavy viewers
of pre-recorded movies/DVDs (131)
• Enjoy going to zoos/aquariums (128) and love fresh air and outdoor
activities (114)
• Own a MP3 player (119) and have 2+ TVs in the household (117)
• Exercise at home (115) and enjoy activities like biking (111)
• Like fishing (225), gardening (136), bird watching (219) and camping (110)
• Play golf (121) and basketball (135)
NAT GEO WILD viewers manage their finances & homes and are more likely to:
• Have a mortgage (116), loan/line of credit (118) and use financial planning (115)
• Invest in mutual funds (113), RRSPs (114) and hold life insurance (111)
Since they embrace technology, NAT GEO WILD viewers are more likely to:
• Spend more than $101 per month on their smartphone (126) and have
a touch screen tablet/e-reader (131)
• Spend over $10,000 on improvements to their home (124) and purchase
home improvement items & tools (110)
• Have spent over $1,000 on furniture in the past year (113)
• Have bought a home audio system in the past 2 years (140)
• In an average week over 1.2 million Canadians tuned into Nat Geo WILD (2+)
• Top ranked programs include: Dr. Oakley: Yukon Vet, Dr. K’s Exotic Animal E.R.
and The Incredible Dr. Pol
• Ranked in the Top 20 among all Specialty Digital networks for multiple demos
The Best of Britain
BBC CANADA is the home of the best and boldest lifestyle, drama
and comedy content from Britain and the world of BBC.
BBCCanada.com
FROM ACROSS THE POND NEW SERIES
A Place to Call Home
Set in 1950s rural Australia, A Place to Call Home is a sweeping and romantic dramatization
of one woman’s journey to heal her soul and of a privileged family’s confrontation with
a changing era. Acclaimed actress Marta Dusseldorp leads the cast as Sarah Adams, a
woman with a mysterious past who returns to Australia on a steam liner after 20 years
abroad and becomes involved in the lives of the Blighs, a wealthy Australian family.
W1A
W1A
W1A is a new comedic mockumentary that follows Ian Fletcher, who’s just started his
new job as the BBC’s Head of Values at the Corporation’s London headquarters. As Ian
navigates his new environment, he encounters a problem – despite the job having been
sold to him as a chance to influence and shape one of the Britain’s great institutions, he
realizes that not only does he not have time to think big thoughts; he doesn’t have time
to think any thoughts at all. Smoothing over public outcry, breaking through mindless
creative meetings and handling PR kerfuffles is all in a day’s work for Ian in this sharply
observed comedy, filmed at the BBC’s actual offices in Central London.
Mud, Sweat and Gears
Mud Sweat and Gears
Mud, Sweat and Gears is the ultimate
car construction and challenge
competition where regular hosts and
their teams of petrolheads go headto-head super customizing, super
racing and just about blowing up the
craziest mutated cars this side of Mad
Max! With a different theme for each
episode, the show follows charismatic
hosts (and rival team leaders) Johnny
Smith and Tom ‘Wookie’ Ford as they
select an ordinary base car, then work
against the clock with their team to rip
it apart and radically redesign it. Once
the teams have their machines fixed
up and ready to race, epic adventures
unfold in a contest where literally
anything can – and will – happen.
Father Brown
Father Brown
Set in the 1950s in the heart of the beautiful English countryside, Mark Williams stars
as Father Brown, the Catholic priest who also happens to have a particular talent for
solving crimes, in this adaptation of G.K. Chesterton’s novels.
THE BRITS ARE BACK RETURNING SEASONS
Top Gear
Top Gear takes ordinary and extraordinary cars to
the limit. Full of extreme stunts, challenges, celebrity
appearances and weekly features, Top Gear is a lot
more than a car show—the sharp wit and tenacity
of hosts Jeremy Clarkson, Richard Hammond and
James May make it the legendary show that it is.
Death in Paradise
A quirky lighthearted drama series about a detective
inspector who is assigned to investigate a murder on
the paradise island of Saint-Marie in the Caribbean,
and all of the hijinks that ensue when this straightlaced detective, and his wool suit, hit the sunny
shores of a tropical paradise in search of answers.
Top Gear
The Graham Norton Show
The Graham Norton Show is a talk
show that celebrates the weird
and wonderful world of Graham
– including anything from singing
dog toys to comedy clips and
gossip. It’s a talk show all about
the people, stories and things
nearest and dearest to his heart.
The Graham Norton Show
Death in Paradise
AUDIENCE
Demographic Profile
Total TV
BBC CANADA
3941
7475
Home Owner
3435
Work 30+
Hours/week
4652
HH Income
75K+
25-54
4746
HH Size 3+
4544
55+
4339
18-49
2121
18-34
5352
Female
Male
4748
A closer look at BBC CANADA viewers
BBC CANADA viewers are automobile owners and have financial
investments so they are more likely than the population to:
•Have travelled 2+ times for vacation outside of Canada in the past year (133)
and spent $1,000+ on their last vacation within Canada (144)
•Prefer full size/luxury vehicles (130) and try to do as much car maintenance
work themselves as possible (124)
•Enjoy traveling to unfamiliar destinations for vacation (130) and have a keen
sense of adventure (132)
•Love expensive sports cars (143) and get quite attached to their cars (123)
•Have a mortgage (129) and have used financial planning (115)
•Invest in stocks/bonds (132) and carry life (116) and homeowners/personal
property (120) insurance
Food, culture and the arts are important to BBC CANADA viewers so
•Dine at fine restaurants as often as possible (170) but also enjoy eating at
casual/family dining restaurants (116) and coffee/donut shops (124)
•Be interested in the arts (137) and enjoy going to live theatre shows (145)
and museums (131)
BBC CANADA viewers like the outdoors and staying active so they
are more likely to:
•Love fresh air and outdoor activities (111) such as walking/hiking (124), bicycle
riding (144) and swimming (135)
•Feel that regular exercise is an important part of their lives (114) and enjoy
exercising at home (126)
•Enjoy activities like gardening (120), fishing (139), basketball (151) and
soccer (146)
•Regularly purchase sunscreen products (125) and insect repellents (172)
Source: PMB 2014 Fall 2-year readership database, English Canada, Index based on Comp% of A18-54 vs. population
• Mrs. Brown’s Boys, Border Security Australia and Holmes on Homes are the Top 3
performers on BBC Canada (A25-54 and W25-54)
• In an average week over 1.7 million Canadians tuned into BBC Canada (2+)
• BBC Canada ranks in the Top 20 among Digital Networks against key demos
• New programs coming in Winter/Spring’15 include Countdown to Murder,
Crimes That Shook Britain, Surveillance and Mud, Sweat, and Gears
BEYOND ORDINARY
Escape the ordinary and explore an unconventional entertainment experience. Turn to the
network with the most unpredictable stories, the most unforgettable characters, and the
best movies and series emerging from Hollywood. SHOWCASE – Beyond Ordinary.
Showcase.ca
ShowcaseDotCA
@ShowcaseDotCA
TOP BILLED RETURNING SEASONS
The Musketeers
A thrilling world of action,
adventure and romance
inspired by Dumas’
legendary characters. In
season two, The Musketeers
return and must rescue
a French general from
an impenetrable Spanish
prison.
The Musketeers
Justified
Raylan Givens is a modern day 19th century-style lawman. He enforces his brand of
justice in a way that puts a target on his back with criminals and places him at odds
with his bosses in the Marshal service.
Outlander
Outlander
Follow the story of Claire Randall, a married combat nurse from 1945 who is
mysteriously swept back in time to 1743, where she is immediately thrown into an
unknown world where her life is threatened. When she is forced to marry Jamie, a
passionate affair is ignited that tears Clarie’s heart between two vastly different men
in two irreconcilable lives.
Justified
NETWORK PREMIERE MOVIES
Beauty & The Beast
Cat reunites with Vincent and needs to unravel the reasons behind his change if she has
any hope of recovering their epic love, while also trying to solve the secrets that swirl
around her own life. With the help of friends J.T., Tess, and reformed ADA Lowan, Cat is
determined to get answers and save her soulmate.
The Dark Knight Rises
The Dark Knight Rises
Beauty & The Beast
The Hobbit: An Unexpected Journey
A reluctant hobbit, Bilbo Baggins, sets out to the Lonely Mountain with a spirited
group of dwarves to reclaim their mountain home - and the gold within it - from the
dragon Smaug.
It’s been eight years since Batman (Christian Bale), in collusion with Commissioner
Gordon (Gary Oldman), vanished into the night. Assuming responsibility for the death
of Harvey Dent, Batman sacrificed everything for what he and Gordon hoped would be
the greater good. However, the arrival of a cunning cat burglar (Anne Hathaway) and a
merciless terrorist named Bane (Tom Hardy) force Batman out of exile and into a battle
he may not be able to win.
Skyfall
When James Bond’s (Daniel Craig) latest assignment goes terribly wrong, it leads to a
calamitous turn of events. With MI6 now compromised inside and out, M turns to the
one man she can trust: Bond. Aided only by a field agent (Naomie Harris), Bond takes
to the shadows and follows a trail to Silva (Javier Bardem), a man from M’s past who
wants to settle an old score.
The Bourne Ultimatum
Jason Bourne (Matt Damon) continues
his international quest to uncover his
true identity. From Russia to Europe to
northern Africa to the United States, he
must stay one step ahead of those who
would capture or kill him before he has a
chance to discover the truth.
The Hobbit: An Unexpected Journey
The Bourne Ultimatum
DIGITAL SHOWCASE.CA
HISTORIC HIGHLIGHTS
• Fans of Lost Girl have been enjoying an enhanced video experience
with behind-the-scenes footage, extended scenes, interviews, and facts
and trivia embedded within online episodes. The show drives 364,000
video starts and 2,200,000 page views during Season 4 on air
MONTHLY AVERAGES
1,500,000 page views
• This spring, Outlander returns with the final episodes of Season 1. Fans
of Outlander will have a chance to win a trip to Scotland by watching
the series and entering online. Viewers will need to correctly enter
the weekly word in the contest website to submit an entry. Outlander
garnered 1,800,000 page views during the first season
• Fan favourite Canadian original Continuum will return for a fourth and
final season of six episodes airing in 2015. Fans of Continuum can catch
up on previous season online at showcase.ca. Continuum generated
187,000 total video starts during the third season
• 57% of total visitors are in the key A25-54 (Index 120) demo
Page View and Video data: Adobe Analytics, 3-month average ending November 2014. ComScore Metrics are based on traffic going to all sites defined under “Showcase Sites”. Lost Girl data: Adobe Analytics, November 2013 to February 2014. Continuum: Adobe Analytics,
March 2014 to June 2014
AUDIENCE
Demographic Profile
Total TV
Showcase
25 27
57 68
74 75
Home
Owner
35-54
27 22
HH
Size 2-3
52 56
65+
21 22
18-34
53 52
Female
Male
47 48
Community
/ Technical
Group
A closer look at the viewers of Showcase
SHOWCASE viewers make the most of their leisure time and are more likely to:
•Enjoy outdoor activities like camping (131), gardening (121) and golf (159)
•Attend professional sporting events like football (175), tennis (184) and
baseball (151)
•Go to movies on a weekly basis (130)
•Eat at quick service/fast food restaurants (150) and coffee/donut shops (154)
3+ times per month
Looking their best is important to SHOWCASE viewers so they are more likely to:
•Really enjoy shopping for clothes (112), especially designer labels (114)
•Visit beauty/fashion websites weekly (112) and make clothing/footwear
purchases online (111)
•Spend $500+ on men’s clothing (141) and $250+ on footwear (154) per year
•Feel incomplete without a perfume/fragrance (154) and use women’s/men’s
perfume/cologne 6+ times a week (162)
SHOWCASE viewers love their cars and enjoy travel, they are more likely than
the population to:
•Get quite attached to their vehicle (131) and primarily service it themselves (132)
•Have most recently purchased a midsize or premium midsize vehicle (110)
•Attend sporting events (180) and visit theme parks/zoos (152) while on
vacation in Canada
•Participate in hiking/adventure tours when traveling outside of Canada (120)
and feel they have a keen sense of adventure (111)
With a wide range of food/drink options, SHOWCASE viewers are more likely to:
•Enjoy dry soups (174), flavoured/seasoned rice (163) and frozen pizza (148)
•Consume 3+ chocolate/candy bars per week (138) and 5+ packages of potato
chips per month (164)
•Regularly enjoy iced tea (154), energy/sport drinks (168) and fruit drinks/
punches (140)
•Relax with beer (132), coolers (169) and liquor-based mixed drinks (199)
• Outlander is the Top Ranked Program for All Specialty Networks – excluding sports
(W25-54)
• Top ranked programs include Outlander, Dominion and NCIS
• Showcase ranks in the Top 10 for All Specialty Networks (Ind2+, A25-54, W25-54
and M25-54)
• New Winter/Spring’15 programs include 12 Monkeys along with returning series
Broadchurch, Outlander, Helix, Rizzoli & Isles, Beauty and the Beast and
The Musketeers
• In an average week over 6.4 million Canadians tune into Showcase (2+)
Take Action
A lethal combination of hit movies with spies and tough guys
PLUS outrageous reality series filled with cops, cons and
comedy, is pure adrenaline-pumping entertainment.
Action-tv.ca
BRAND-SPANKING NEW SERIES
Hack My Life
A new series that provides a comedic spin on the never-ending supply of everyday life
hacks. Hosted by Kevin Pereira and Brooke Van Poppelen, this series demonstrates
how to incorporate eye popping shortcuts guaranteed to save today’s busy adults a
lot of time, effort and money. From learning how to open a bottle of wine with your
shoe, to finding out the multiple uses for a toilet paper roll, there is never a shortage
of hacks to discover. Viewers beware: your lives will never be the same.
Kart Life
Racing dreams start early for this high-octane group of aspiring professional drivers.
These kart racing daredevils whiz 70 mph through hairpin turns – while navigating a
sport fraught with danger, intense rivalries, and outrageous family drama, both on and off
the track. Welcome to Kart Life: the competitive docu-series that mixes high-speed with
high-drama, uncovering the intense world of kart-racing kids and their parents in the pits.
Watch these families go full throttle in pursuit of the racing holy grail: landing a national
ranking and a shot at becoming a professional driver.
Hack My Life
Kart Life
Hair Jacked
In this comedic weekly game show, host Jon Gabrus and his gang of accomplices take
over a real, working hair salon and ambush unsuspecting clients with a combo of lively
and twisted pop culture games. Contestants compete for up to $10,000, all while getting
their hair worked on by stylists. But contestants better be careful because one wrong
move and they might get hair jacked, sending them home with the most outrageous
haircut of their lives.
THE BEST ARE BACK RETURNING SEASONS
Impractical Jokers
Impractical Jokers
If laughter is contagious, these
guys should be quarantined! Q,
Sal, Joe and Murr have entertained
each other for years with the most
hilarious practical jokes they could
imagine. Now these real-life best
friends are challenging each other
to the most outrageous dares and
uproarious stunts ever to be caught
on hidden camera.
Hardcore Pawn
There’s a new drama every day at the Gold family pawnshop in Detroit. Hardcore Pawn
follows the wheeling and dealing with colourful customers and temperamental employees
as the Gold family strives for that extra buck.
Lizard Lick Towing
Get ready for the freewheeling, colourful world of Lizard Lick Towing. Watch Ron, Amy
and the rest of the Lizard Lick Krew as they dodge brawls and bullets in order to get the
goods, stay ahead of the competition and keep their customers satisfied.
Hard Core Pawn
Lizard Lick Towing
THE FAVE FLICKS BLOCKBUSTER MOVIES
Resident Evil: Retribution
The Umbrella Corporation’s deadly T-virus is spreading across the globe, transforming ordinary
people into legions of undead. Headed for extinction, the human race has just one hope: Alice.
She’s on a mission, fighting her way through cities and across continents, all inside Umbrella’s
prime research facility. Old friends become new enemies as she battles to escape and discovers
that everything that she believes may not even be true. Stars Milla Jovovich.
The Dictator
A comedy starring Sacha Baron
Cohen as the dictator of the
fictional Republic of Wadiya
whose visit to the United States
goes awry.
The Avengers
Resident Evil: Retribution
The Dictator
Based on the ever-popular Marvel comic book series “The Avengers” and
featuring iconic Marvel super heroes Iron Man, the Incredible Hulk, Thor,
Captain America, Hawkeye and Black Widow. When an unexpected enemy
emerges that threatens global safety and security, Nick Fury, Director of the
international peacekeeping agency known as S.H.I.E.L.D., finds himself in
need of a team to pull the world back from the brink of disaster. Spanning
the globe, a daring recruitment effort begins.spine-tingling thriller.
AUDIENCE
Demographic Profile
Total TV
Action
3942
Work 30+
Hours/Week
4655
HH Size 3+
2526
Community/
Technical,
Cegep
4734
HH with
Kids <12
4560
55+
4352
25-54
2127
18-49
5341
Female
Male
4759
A closer look at Action viewers’ habits and patterns
ACTION viewers love to be entertained and are more likely than the
population to:
• Go to the movies a lot (122) and purchase pre-recorded movies/DVDs
regularly (181)
• Visit game websites daily (159), purchase video games online (128) and
play on a video game system 3+ times a week (153)
• Enjoy going to live theatre shows (125), museums (110) and night clubs/
bars (156)
• Go camping (122), bowling (165) and love to entertain at home (117)
Living a very active lifestyle, ACTION viewers are more likely to:
• Enjoy activities such as badminton (180), canoeing (128) and power
boating (145)
• Spend $100+ each year on sporting goods (134) and exercise at
home (112)
ACTION viewers like to treat themselves and are more likely to:
• Reward themselves by having a snack (112) and prefer items such as hard
candy/mints (182), nuts/seeds (134), chocolate bars (165) and potato chips (133)
• Feel that Canadian beer is the best in the world (123) and are consumers
of spirits/liquor (125)
• Enjoy being extravagant (120) and like to purchase designer clothing (116)
• Order take-out regularly (130) and like to eat at casual/family dining
restaurants (114), quick service restaurants (129) and coffee/donut shops (119)
Their homes and cars are important to the ACTION viewer so they are
more likely to:
• Buy home improvement items/tools (119), furniture (130), home accessories
(120) and window treatments (113)
• Try to do as much car maintenance work themselves as possible (135) and
purchase automotive supplies/products (140)
• Action ranks in the Top 5 among all Specialty Digital Networks (A25-54, M25-54,
A18-49 and M18-49)
• New programming coming to Action in Winter/Spring’15 including Hack My Life
and Kart Life
• Top performing programs include Hard Core Pawn, Top 20 Funniest and
World’s Dumbest
• In an average week over 2.5 million Canadians tuned into Action (2+)
• Subscribers: 3 million
More Movies
All the Time
MovieTime is the ultimate digital channel destination for big ticket movies seven
days a week. With over 250 movie titles each month and back-to-back movies on
the weekend, MovieTime offers movie lovers unparalleled access to an extensive
collection of favourite hits. From adventure-packed blockbusters to definitive movie
moments, MovieTime presents a star-studded, jam-packed lineup that satisfies
viewers’ craving for hit movies. What time is it? It’s MovieTime!
MovieTimeTV.ca
MovieTimeTV
@MovieTimeTV
MOVIES
Ocean’s Trilogy Ocean’s 11, Ocean’s 12, Ocean’s 13
In this star-studded line up, the Ocean’s Trilogy combines well-known elements from
con artist films, presented in a slick and cool style, with a notable absence of violence
and gunplay, and an emphasis on humor and lightheartedness. Ocean’s 11 kicks off the
fun with a daring Las Vegas heist. The team goes global to European glamour spots in
Ocean’s 12. And Ocean’s 13 has the group reuniting in Vegas for a dazzling scheme of
payback against a double-crossing casino kingpin.
Seven Pounds
Seven Pounds
A life-shattering secret torments Ben Thomas (Will Smith). In order to find redemption, he
sets out to change the lives of seven strangers. Over the course of his journey, he meets
and falls in love with a cardiac patient named Emily (Rosario Dawson), and in so doing,
complicates his mission.
Fright Night
Fright Night
Senior Charlie Brewster (Anton Yelchin) finally has it all - he’s running with the popular
crowd and dating the hottest girl in high school. In fact, he’s so cool he’s even dissing his
best friend Ed (Christopher Mintz-Plasse). But trouble arrives when intriguing stranger
Jerry (Colin Farrell) moves in next door. He seems like a great guy at first, but there’s
something not quite right-and everyone, including Charlie’s mom (Toni Collette), doesn’t
notice. After witnessing some very unusual activity, Charlie comes to an unmistakable
conclusion: Jerry is a vampire preying on his neighbourhood. Unable to convince anyone
that he’s telling the truth, Charlie has to find a way to get rid of the monster himself in this
revamp of the comedy-horror classic.
AUDIENCE
Demographic Profile
Total TV
MovieTime
46 53
3945
Work 30+
Hours/Week
19 20
HH Size 3+
14 16
HH Income
$100k+
47 35
Manager/
Professional
45 55
55+
4352
25-54
21 25
18-34+
53 45
Female
Male
43 55
18-49
A closer look at MovieTime viewers
MOVIETIME viewers embrace technology and are more likely than the
population to:
Fashion and personal care are important to the MOVIETIME viewers, they are
more likely to:
• Be the first to own new electronic products (108)
• Regularly play video games (168) and purchase video games online (148)
• Enjoy shopping for clothes (137) and spend over $1500 on women’s clothing
per year (185)
• Watch videos (111), download apps (115) and do banking (124) on their
smartphones
• Enjoy visiting spas (134)
• Be medium/heavy users of perfume/cologne (142) and men’s aftershave (188)
• Own 5+ TV sets in the household (132)
• Spend $50+/month on make-up (142) and $500+/year on fine jewellery (152)
MOVIETIME viewers live active social lives and are more likely to:
MOVIETIME viewers invest heavily in the food & drink category and are more
likely to:
• Go to the movies a lot (149) and enjoy going to amusement parks (122)
and night clubs/bars (134)
• Go grocery shopping 2+ times per week (121)
• Go golfing (156), swimming (120) or walking/hiking (118)
• Regularly drink iced tea (150), punches (177) and soft drinks/colas (134)
• Enjoy entertaining at home (131) and gourmet cooking (118)
• Be medium/heavy consumers of yogurt (118), peanut butter (138) and
granola/cereal bars (129)
• Take in the night life (180) and attend sporting events (178) when travelling
in Canada
• Purchase toaster products (145), snack cakes (174) and cookies (121)
Source: PMB Fall 2014 2-year readership database, English Canada, Index based on Comp% of A18-54 vs. population.
• MovieTime was a Top 5 ranked digital channel across multiple key demos,
including #2 ranking for A25-54 and M25-54
• In an average week, almost 3.5 million Canadians tuned into MovieTime (2+)
• MovieTime ranked among the Top 20 of all Specialty networks for A25-54, M25-54,
A18-49 and M18-49, and just outside the Top 20 for additional key demos
Crime Mystery Drama
Journey into the compelling and complex world of Crime + Investigation with
the definitive mix of television’s current suspense and crime drama franchises,
including Law & Order and NCIS, and riveting unscripted series that take viewers
on an emotional and gripping journey into the world of criminal investigation.
Crime + Investigation captivates audiences with intriguing, thought-provoking,
and suspenseful drama series and brings viewers closer to the truth behind
infamous murders, psychic phenomena, and villainous crimes.
crimeandinvestigation.ca
THE CASES
The Haunting Of…
The Haunting Of
Each episode of The Haunting Of,
features celebrities’ real life encounters
with the paranormal as they return to
the site of their experience. During these
gripping journeys, Kim unlocks the
secrets that haunted each celebrity and
attempts to explain the unexplained. Kim
also unveils shocking psychic moments
and surprising personal revelations as
she connects with their loved ones who
have crossed over.
Campus Nightmares
Campus Nightmares
Undergrads and faculty with murder in
their hearts, will do anything to preserve
their dark secrets. Campus Nightmares
brings us first hand accounts of the
perpetrators behind the most shocking
campus murders.
Killer Kids
Killer Kids provides an in-depth profile of the lives of kids who kill. What can possibly
motivate kids to commit criminal acts and even murder? From hate crimes to gang
initiations, murders of family members to occult ceremonies, each case in the series
exposes different motives and methods of murders by children.
Law & Order
Law & Order
Law & Order follows a crime, usually adapted from current headlines, from two separate
vantage points. The first half of the show focuses on the crime and investigation by the
New York City Police Department. The second half is the prosecution of the defendant by
the Manhattan District Attorney’s Office.
Law & Order: SVU
Law & Order introduces a Special Victims Unit. The new and elite team of NYPD detectives
solves sexually related crimes.
Law & Order: Criminal Intent
The third Law & Order series involves the criminal justice system from the criminal’s point
of view.
NCIS: Los Angeles
The Naval Criminal Investigation Service’s Office of Special Projects takes on the
undercover work to crack cases in L.A. Key agents are G. Callen and Sam Hanna, street kids
risen through the ranks. Starring Chris O’Donnell and LL Cool J.
Killer Kids
AUDIENCE
Demographic Profile
Total TV
Crime + Investigation
14 16
46 54
74 74
Home
Owner
19 31
HH Size 3+
25-54
47 42
HH with
Teens
45 51
HH Income
$100K+
43 51
55+
21 21
18-49
53 72
Female
Male
47 28
18-34
Source: Numeris (BBM Canada) PPM data, %A18+ AMA, English Canada, M-Su 2a-2a (Nov 3 – Dec 7/14)
A closer look at Crime + Investigation viewers
CRIME + INVESTIGATION viewers have active social lives so they are more likely
than the population to:
They enjoy having food & drink options making CRIME + INVESTIGATION
viewers more likely to:
• Enjoy activities such as gardening (115) and have spent over $100 on sporting
goods equipment in the past year (119)
• Enjoy having a wide variety of snacks (115) and are consumers of nuts/seeds (143),
chocolate bars (194), potato chips (157) and pretzels (136)
• Like to go dancing (162) and appreciate live theatre (121) and art galleries (165)
• Be consumers of fruit drinks/punches (157), soft drinks (131) and bottled water (147)
• Visit amusement parks (128), zoos/aquariums (136) and casinos (129)
• Feel Canadian beer is the best in the world (143) and purchase spirits/liquor (113)
• Enjoy eating at quick service restaurants (115) and coffee/donut shops (110)
• Purchase hot (156) and cold (113) cereals, peanut butter (129), condensed (135) or
ready to serve (137) soup, flavoured/seasoned rice (159) and frozen vegetables (122)
CRIME + INVESTIGATION viewers like to take care of / splurge on themselves
and are more likely to:
• Enjoy being extravagant (125) and feel that one of the greatest pleasures in life is
to buy themselves something new (145)
• Use breath fresheners regularly (134) and purchase nail care products & polish (117)
• Purchase women’s or men’s perfume/cologne (154) and do not feel complete
without a perfume/fragrance (130)
• Feel that how they spend their time is more important than the money they
make (120)
Providing for their household is important to CRIME + INVESTIGATION viewers
• Purchase household cleaning sprays (110), window/glass cleaners (111) and air
freshener/carpet & room deodorizers (138)
• Own one or more cats (148) or dogs (149) and buy animal health products (138)
• Feel they are good at fixing mechanical things (136) and try to do as much car
maintenance work themselves as possible (145)
• Purchase automotive supplies/products (120) and get quite attached to their cars (114)
Source: PMB Fall 2014 2-year readership database, English Canada, Index based on Comp% of A18-54 vs. population, data based on Mystery
• Crime + Investigation was the #1 digital channel for W25-54 and W18-49, and ranked
in the Top 10 for other key demos
• Crime + Investigation ranked among the Top 20 of all Specialty networks
for W25-54, A18-49 and W18-49, and just outside the Top 20 for additional key demos
• In an average week, over 1.3 million Canadians tuned into Crime + Investigation (2+)
• Top programs include Law & Order:CI, Law & Order:SVU and NCIS
Keep ‘em laughin’
TV’s classic laughs always have a place on DejaView. Relive the laugh-out-loud and defining
moments of ’60s, ’70s, ’80s and ’90s television with unforgettable comedy classics.
DejaViewTV.ca
WALK DOWN MEMORY LANE
Three’s Company
Three’s Company
Married with Children
Roseanne
Golden Girls
The misadventures of two women and a man living in
one apartment and their neighbours.
The story of a working class family struggling with
life’s essential problems: Marriage, Children, Money
and Parents in Law. Starring Roseanne Barr and John
Goodman.
Al Bundy, a lazy shoes salesman, is married to his obnoxious wife and has two less than
bright children. Starring Ed O’Neill, Katey Segal, and Christina Applegate.
Four previously married women live together in Miami, sharing their various experiences
and enjoying themselves despite hard times. Starring Betty White and Bea Arthur.
Golden Girls
Roseanne
Everybody Loves
Raymond
It never stops for successful
sports writer Ray Barone, whose
oddball family life consists of a
fed up wife, overbearing parents,
and an older brother with lifelong
jealousy. Starring Ray Romano,
Patricia Heaton and Doris
Roberts.
Everybody Loves Raymond
All In The Family
A working class bigot constantly
squabbles with his family over
the important issues of the day.
Starring Carroll O’Connor and
Jean Stapleton.
AUDIENCE
Demographic Profile
Total TV
DejaView
1415
3344
5772
7462
Shared Main
Shopper
HH Size
2-3
Home
Owner
4751
55+
3235
35-54
2114
18-34
5357
Female
Male
4743
HH with
Teens
A closer look at DejaView viewers
DEJAVIEW viewers are tech-savvy so they are more likely than the average
TV population to:
While they spend on the necessities, DEJAVIEW viewers also like to indulge
• Spend over 15 hours on the internet in an average week (118) and use
their computer for online banking (111) and posting content (124)
• Drink up to 6 glasses of wine (125) and coolers (150) per week
• Rely on their mobile device for downloading/playing podcasts (117),
social networking (109), blogging (140), banking (108) and shopping (114)
• Have spent over $1,000 on computer software/games (230) and video
game systems/games (185) in the past 12 months
• Consume 7-11 bottles of water (167) and regular (206) or diet (133) soft
drinks each week
• Spend up to $500 on women’s clothing (106) and cosmetics (112) per year
DEJAVIEW viewers are financially responsible making them more likely to:
• Plan for the future with registered retirement savings plans (105), stocks/
mutual funds (132), and term deposits/guaranteed (136) investments
• Also have government savings bonds (144) and lines of credit (126)
Source: Numeris (BBM Canada) PPM data, English Canada, M-Su 2a-2a (Sep 1 – Dec 7/14), Index based on Comp% of A18-54 vs. TV population
• DejaView ranked in the Top 20 for Digital Networks for multiple demos and ranks
in the Top 10 for A50+
• Top Performing Programs include M*A*S*H, Everybody Loves Raymond,
Roseanne and All In The Family
• Over 800,000 Canadians tuned into DejaView (Fall 2014) In an average
week (2+)
Where all the
cool movies go
IFC is the hottest TV channel devoted to cool movies – uncut. See the movies everyone raves
about – from award-winners such as There Will Be Blood and Pulp Fiction, to groundbreakers like
Trainspotting and Boogie Nights to cult hits such as Clerks and Grindhouse. IFC is home to smart
and irreverent series like Girls Guide to Depravity, Secret Diary of a Call Girl, and Californication.
IFCtv.ca
CUTTING EDGE MOVIES
A Serious Man
Larry Gopnik (Michael Stuhlbarg) is a physics professor at a 1960s university, but his
life is coming apart at the seams. His wife (Sari Lennick) is leaving him, his jobless
brother (Richard Kind) has moved in, and someone is trying to sabotage his chances for
tenure. Larry seeks advice from three different rabbis, but whether anyone can help him
overcome his many afflictions remains to be seen.
A Serious Man
Crash
Writer-director Paul Haggis interweaves several connected stories about race, class,
family and gender in Los Angeles in the aftermath of 9/11. Characters include a district
attorney (Brendan Fraser) and his casually prejudiced wife (Sandra Bullock), dating
police detectives Graham (Don Cheadle) and Ria (Jennifer Esposito), a victimized Middle
Eastern store owner and a wealthy African-American couple (Terrence Dashon Howard,
Thandie Newton) humiliated by a racist traffic cop (Matt Dillon).
The Girl With The Dragon Tattoo
The Girl With The Dragon Tattoo
Disgraced financial reporter Mikael Blomkvist (Daniel Craig) finds a chance to redeem
his honor after being hired by wealthy Swedish industrialist Henrik Vanger (Christopher
Plummer) to solve the 40-year-old murder of Vanger’s niece, Harriet. Vanger believes
that Harriet was killed by a member of his own family. Eventually joining Blomkvist on his
dangerous quest for the truth is Lisbeth Salander (Rooney Mara), an unusual but ingenious
investigator whose fragile trust is not easily won.
Crash
AUDIENCE
Demographic Profile
Total TV
IFC
39 40
33 41
74 78
Shared Main
Shopper
Home Owner
14 16
Work 30+
Hours/Week
16 17
HH with Teens
27 22
HH with
Kids <12
20 29
65+
32 35
35-54
21 14
18-34
Female
53 46
Male
47 54
55-64
Source: Numeris (BBM Canada) PPM data, %A18+ AMA, English Canada, M-Su 2a-2a (Sep1 – Dec 7/14)
A closer look at the IFC viewer
IFC viewers live active lifestyles and enjoy traveling so they are more
likely than the TV population to:
IFC viewers enjoy spending on themselves as well as their household
and are more likely to:
• Enjoy activities such as fishing/hunting (110), gardening (107) and golf (118)
• Enjoy going to bars/pubs (117) and eating at fast food restaurants (107)
• Travel outside of their province (118) and to the U.S. (108) for vacation
• Purchase camera equipment (114) and video game systems/games (110)
• Spend on men’s (113) and children’s (118) clothing
Their homes and cars are important to the IFC viewers so they are more
likely to:
• Be consumers of regular soft drinks (116), energy/sports drinks (110)
and beer (129)
• Have purchased a new (131) or used (115) vehicle in the past 2 years and
spent $20,000+ on their vehicle (119)
• Have a mortgage (120) and spend up to $1,000 on home improvements
(120), furniture (117) and appliances (131)
• IFC ranked in the Top 25 for Digital Networks against multiple demos
• Over 1.3 million Canadians tuned into IFC (Fall 2014) in an average week (2+)
• Top programs include A Girl’s Guide To Depravity, Drunk And On Drugs
(with the stars from Trailer Park Boys), Justified and Crime Stories
• Some titles coming in Spring to IFC include Chaos Theory, Crash and
A Serious Man
Every week, Shaw Media assets reach 26 million Canadian consumers!
source: Numeris (BBM Canada),1/6/2014 to 2/6/2014, 2/24/2014 to 5/11/2014, Total Canada,A2+ Avg wkly reach// comScore Inc. Media Metrix. Multi Platform, May 2014, Base: Total Canada, All Locations, 2+ online audience
Give us a call
and
we’ll do it all.
416-967-1174
montréal 514-525-1133
toronto
604-420-2288
edmonton 780-989-4725
vancouver
calgary
403-235-7716
ShawMedia.ca/advertising

INSIDE VIEW SPRING 2015

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