Msgm, retail debut and the first catwalk in Milan

MF fashion il primo quotidiano della moda e del lusso Msgm, retail debut
Direttore ed editore Paolo Panerai
and the first catwalk in Milan
The brand founded by Massimo Giorgetti,
starred in and produced by the group Paoloni,
will open a flagship in the Brera area, at the
former store Antonia uomo. And in the
meantime prepares for the first time on stage
during Milan women’s Fashion week.
A
very successful year for the brand-phenomenon Msgm, label founded by Massimo
Giorgetti that on September 12 prepares to cut the ribbon at its first flagship store in
Milan. The space of 100 square meters, which will host the men’s and women’s collections of the brand, is located at number 9 in Via Ponte Vetero across via Sacchi,
and enters in the spaces vacated by the multibrand Antonia uomo. «The brand is ready to take
this step and after a year of work on the project we finally arrived at our destination. We like
the area of ​​Brera and we believe it is the perfect place for our type of clients, « told MFF by
Giorgetti, creative director of the brand. «The space will be dedicated to two-thirds of the woman and the rest of man. The idea to realize the premises vacated by Antonia uomo came in a
natural way, during a chat with the team of multi-brand,»he added,» a reality in which we have
always been present and that it is not involved in the project, however, direct retail of Msgm.
« In fact the stores in Milan are only a first step in a strategy of expansion broader: «This of
Milan is a number zero, a test to figure out how to move in the coming months. Although in
reality we are already in the study of other outlets in major cities of the world that for now we
can not reveal yet,” added Giorgetti, who looks forward to the markets in the east of the world,
including Asia and United Arab Emirates. The retail news Msgm, actually owned and produced by the group Paoloni, are just the prelude to the real wealth of news this 2013 year-end:
the debut on stage scheduled for Sunday, September 22 at 15, during Milan women’s Fashion
week, who welcomed the brand in her official calendar in view of a large renovation project
wanted by the new management of the CNMI-National Chamber for Italian fashion. «I confess
that the idea of ​​a fashion show makes me proud and nervous at the same time. For this reason
there will not be a real fashion show but a special presentation to remain faithful to our language, «then stated Giorgetti,» I’m excited about this season’s fashion shows in Milan at the start
of September 18th, where you can finally see concrete efforts made from the CNMI to support the new Italian names. « Another element to a successful year for Msgm which launched
last season in Florence, during the 84th edition of Pitti Immagine Uomo, the accessories line
for men and women. While the shadow of the Duomo has unveiled the capsule born from the
encounter with the artist Maurizio Cattelan and photographer Pierpaolo Ferrari of art magazine Toiletpaper: the collection is arriving in stores in November, after the online debut in June.
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Fabio Maria Damato