JURA CoffeeBreak - Mitarbeitermagazin

Transcription

COFFEE BRE AK
A MAGAZINE FOR STAFF AND ASSOCIATES 2 / 2007
Eveline Fink puts
her foot down
Management JURA wins GfM marketing prize
ENA New machine line launched
JURAworld of Coffee, RAID 2007 a huge hit
Coffee Break NR. 2 / 2007
1
Inhalt / Editorial
News
Advantage
Federer
Contents
3 news
News from around the world
4 SWISS MARKETING PRIZE
JURA wins GfM marketing prize
6 Management
Innovation centre opened
7 IMPRESSA
All the news this autumn
8 ENA
Slim, intelligent and a great looker
10 JURA
The new campaign
11 MARKETS
Viva España
12 Miscellaneous
Radio talk in Niederbuchsiten
JURA’s appearance at tourist fair
13 JURAworld of Coffee
Companies are discovering our exhibition
Successful debut for JURA Prologue
Academy offers training
Exclusive coffee for connoisseurs
18 TRAINING
Coffee culture in Austria
Our new apprentices
19 PRESS review
JURA in the media
20 PORTRAIT
Eveline Fink adores classic cars
Smart marketing
spawns success
To all our employees, partners and friends
In spring of this year, JURA was honoured with
the Solothurn Entrepreneurship Award. As you
can imagine, the fact that we have now taken
the prize awarded annually by the Foundation
for Marketing in Corporate Management fills
me with great pleasure and pride, particularly
since this award is one of the most coveted in
the Swiss economy. In previous years, the prize
has gone to well-known companies like Roche,
Coop, Swatch and UBS. Amongst the most important factors considered by the
Association for Marketing, which has awarded this prize since 1984, are:
– Successful corporate results, due in large measure to innovative marketing
strategies and effective measures
– The fostering of core marketing competencies through the practice-oriented
transfer of scientific research findings to trainees and management
– Persuasive contributions about marketing and market-oriented company management in the media
This award, which has been earned by the entire workforce at JURA, is a further
indication to us that we must be on the right track. We have an extremely positive
public image, JURA’s brand value continues to rise every year and our sales figures
are likewise very good.
But success has not jaded our appetite. Innovation and quality have always been
among our greatest strengths. Which is why we intend to push up the rate of innovation markedly in the near future. In order to achieve this, we recently opened
a new innovation and research centre, where we have plans to double development capacity in the foreseeable future.
Things at JURA this autumn are fittingly colourful: In the ENA line, we are launching a compact, easy-to-use bean-to-cup machine that will cut a fine figure in any
kitchen. Measuring just 23.8 centimetres across, it is, incidentally, the slimmest
of its kind in the world.
22 PEOPLE
An interview with Bruno Kissling
23 PEOPLE
Anniversaries and deaths
Emanuel Probst
on the women in his advertising for Nespresso, Roger simply “serves” coffee. And that’s
points for both Roger and JURA. Popular French women’s magazine «Elle» appears to have acquired a taste for coffee. In
its 4 June issue, it ran a head-to-head comparison of two world stars, George Clooney
(Nespresso) and Roger Federer (JURA), and
discovered a number of interesting parallels. Both of them, for example, have a deep
commitment to social projects and are always immaculately dressed. But ultimately,
the contest ended clearly in Federer’s favour.
Because while Clooney cannot resist hitting
Anti-smoking
campaign
JURAworld of Coffee, Niederbuchsiten
Rauchfrei seit September 2006
«Wir sind rauchfrei, damit sich die Geschmacksnerven auf das Wesentliche konzentrieren können:
den ultimativen Kaffeegenuss.» (Emanuel Probst, CEO)
Mitmachen lohnt sich: www.bravo.ch
Weniger Rauch, mehr Leben.
The Swiss Federal Office of Public Health
recently launched its new anti-smoking campaign under the motto “BRAVO
– less smoke, more life”. This year, as in
the past, companies, societies and organizations that decide to go smoke-free are
given a big pat on the back in the form of
a “BRAVO”. According to a release issued
by the Office of Public Health, the idea behind the campaign enjoys the support of
a large majority (86 percent) of the Swiss
population. Now, after its decision to declare the JURAworld of Coffee a no-smoking zone, Niederbuchsiten too has been
awarded a BRAVO.
Strong stuff
At the Swiss wrestling tournament held in
Weissenstein last July, the spotlight was
on two strongmen: overall winner Jörg
Abderhalden, who won a cow named Rita
for his efforts, and Bruno Gisler of the
Solothurn Swiss Wrestling Club, whose
wrestling style was voted the best of the
traditional tournament by a special jury.
His prize: an IMPRESSA J5 bean-to-cup
automatic machine donated by JURA.
Clearly a case of strong coffee for a strong
guy. lt’s coffee time
In the 2007 Best
of Swiss Web
competition, the
jura.com website
was voted most
user-friendly by
the jury. Visitors
to the website
find a wide and extremely well organized
range of information, including product
presentations, a dossier on brand ambassador Roger Federer (including an audio
interview), the history of coffee and general company news. The pages are simple and elegant and have a lot of content
but never seem overloaded. On top of
this, the various navigation levels allow
the user to move around without ever
becoming disoriented. But why not try it
out for yourself: www.jura.com
Ten years of TopTronic
Top-Tronic celebrated its tenth anniversary on 12 July. Reason enough for Emanuel
Probst and Thomas Fournier, JURA’s CFO,
to present the team with a sculpture
made especially for the occasion. After
the ceremony everyone present took off
by coach to Biel. The journey continued
by MobiCat, the world’s largest solar-powered catamaran, to Twann and the home
of wine from the Lake of Biel region.
A stylish feature
for any home
For many customers, the standard of design
in modern kitchens is becoming increasingly
important. And now JURA presents its first
designer bean-to-cup machine with a stunning high-gloss finish – the new IMPRESSA J5
Pianowhite. Apart from the side panels, this
new version of the IMPRESSA J5 also has a
gleaming white front panel. It is a product
that will appeal to designand trend-conscious
consumers, and prepares coffee specialities at the touch of a
button.
Impressum
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Published by: JURA Elektroapparate AG, CH-4626 Niederbuchsiten, Switzerland Editors: Meinrad Kofmel and Antonella StuderMergola – E-mail: [email protected] Produced by: Denon Publizistik AG, CH-8640 Rapperswil, Switzerland Cover:
Eveline Fink Photo credits: Derek Li Wan Po (2, 4, 6), Jonas Spengler (7, 8, 9, 16), Story on page 4 in cooperation with Francis
Müller Printing: gdz AG, Zurich, Switzerland Languages: German and English Translations: copywrights Michael Johnson,
Zurich, Switzerland Circulation: 41,000 Frequency: bi-annual, total 5th issue.
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SWISS MARKETING PRIZE
SWISS MARKETING PRIZE
Coffee takes the
world by storm
When Emanuel Probst took over as CEO at JURA in the early 1990s, the company
was still lumbering along as a jack-of-all-trades. Now, thanks to its bean-to-cup
coffee machines, the company is on a global expansion course: with Roger Federer
as its brand ambassador and this year’s award of the Foundation for Marketing in
Corporate Management in its pocket.
Emanuel Probst: “With a bean-to-cup, you have much more control over the coffee strength.”
“The global coffee culture is being powered by
a dynamic thrust,” says Emanuel Probst, CEO
of JURA in Niederbuchsiten. Basically, two competing systems are profiting from this trend: on
the one hand, the standardized capsule systems and, on the other, the bean-to-cup automatics. The intermediate market, for standard
filter or Portafilter machines, is dwindling.
JURA, of course, stands for fully automatic machines that grind and extract the coffee fresh
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from the bean. This way, it is much easier to
determine the strength of the coffee, says
Probst, and this is particularly important when
you are making a milky coffee, because here the
drink needs a strong brew. Apart from this, the
choice of beans is entirely up to the consumer.
And because the choice of capsules is restricted,
adds Probst, the flavour is rather standardized.
“Compare it with wine: no one would ever
dream of drinking the same stuff for life!”
ONE COFFEE CULTURE WORLDWIDE
The global ascendancy of coffee can be attributed to major chains and brands like Starbucks. It’s the stuff of fairytales to believe there
are still local coffee cultures out there, says
Probst. Russian, English and American coffee
cultures are becoming increasingly similar, at
least in the towns and cities. Local traditions
may well still exist in rural areas but these are
hardly target markets. Which is why a few
hundred points of sale in the USA could well
amount to good market penetration.
There are also social reasons for the coffee
boom: social classes with high purchasing
power are rising rapidly. Five years ago, Russia
was still completely irrelevant; today, it is Europe’s third-largest market. Worldwide, JURA
has over 9000 retail outlets. And where exports
once accounted for 15 % of company sales, that
figure today is over 85 percent. “We’re continually building up new sales companies,” says
Probst. And this expansion is being financed by
the company’s own means – without banks.
The market process is a three-stage one: first
comes the point of sale, in an area where
consumers are already attuned to coffee culture. Ideally, JURA approaches a new market
through a point of sales widely viewed as a
reference point, such as Harrod’s in London.
This is followed by selective expansion of distribution. Once a country has 30 to 50 points
of sale, the productivity per point of sale begins
to rise. And then it is possible to start using
another approach: classical communication
– in our case, the advertising campaign with
Roger Federer.
FEDERER AS A PERSONALITY
“Roger Federer was a stroke of luck,” says
Probst; he embodies Swiss virtues like no one
else. He stands for precision, virtuosity and reliability as well as other virtues like modesty.
Federer has achieved everything on his own.
He’s got talent. He doesn’t get distracted. He
concentrates on his tennis. “Roger Federer is
Swiss-made – like us. And that’s a strong argument, as only becomes clear when you travel
abroad.”
Probst has been keeping an eye on Roger Federer since the first time he won Wimbledon.
“We thought this man could be our partner
one day, but we were still too small at that
point.” Now the company has the right scale
to use the world’s best tennis player as its
brand ambassador. Probst contacted Federer
for the first time two years ago. We got on
very well and it didn’t take long before we
were working together. The photographs in
the campaign do not portray Federer as a
sportsman but rather as a personality. And the
new shots depict Federer in yet another light:
fresher. “Roger’s developing and we want this
to come through in the pictures” (see article
on page 10).
HIGH AWARD FOR MARKETING
But another very important issue is the training received by people from retail outlets at
the JURAworld of Coffee Academy. In this respect, Switzerland and Germany are ahead of
the rest. Staff at points of sales need to know
a lot about the machines. This is known as
“holistic marketing”. And it is a concept that
has also impressed the Swiss Marketing Association (GfM). So much so that it awarded JURA
this year’s Foundation for Marketing in Corporate Management prize. In previous years, the
prize has gone to companies like Roche, Coop,
Swatch and UBS.
Among the most important criteria listed by
the Marketing Association (GfM), which has
awarded the prize since 1984, are successful
corporate results, which are attributed to a
large extent to innovative marketing strategies and effective measures. Small wonder,
then, that Emanuel Probst is so pleased. “My
job is enormously satisfying,” says the CEO,
who was at one time contemplating a career
Emanuel Probst: “Once a country has 30 to 50 points of sale, the productivity per point of sale begins to rise.”
in either architecture or design. But now he
can live out those dreams through the company’s products. After all, the world of coffee
is highly emotional, with a lot more emphasis
on pleasure than irons. “Now we can run the
entire gamut: enjoyment, design, beauty.”
Swiss Marketing Association
Prizewinners, 1984 to 2007
1984, Heinz Bitterli, business correspondent
NZZ – 1985, Moritz Suter, CEO Crossair – 1986,
Lista Holding AG – 1987, Dr. Hans-Peter Danuser, director of tourism St. Moritz – 1988, Prof.
Christian Belz, HSG St. Gallen – 1989, Wolfgang
K.A. Disch, editor-in-chief Marketing Journal
– 1990, Trisa AG – 1991, Simon de Pury, Chairman Sotheby’s International – 1992, Calida AG
– 1994, Ricola AG – 1995, Hilti AG – 1996, Roche
Pharmaceuticals (Switzerland) AG – 1997, Coop
Switzerland – 1998, Bucher AG Motorex – 1999,
Oettinger-Davidoff-Gruppe – 2000, Swatch
AG – 2001, Prof. Richard Kühn, Director of the
Institute of Marketing and Corporate Management, University of Bern – 2002, Emmi AG
– 2003, UBS AG – 2004, Nestlé Nespresso SA
– 2005, Sika AG – 2006, Betty Bossi – 2007, Jura
Elektroapparate AG
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Management
impressa
Staying ahead through
innovation
Fabulous
technology
In mid-September, the JURA development team joined those from our spin-off
venture, TOP-Tronic, in a new research and innovation centre to the southeast of
the main JURA building. The whole purpose of this new “think tank” is to ratchet
up the rate of innovation.
For years now, coffee lovers all over the world have been enthusing about our
IMPRESSA machines. But that’s no reason to rest on our laurels. And this autumn,
along with the new, ultraslim ENA line, we’ll be introducing several innovations
for existing machines.
Since it was unveiled in 2004, the IMPRESSA
Z5 has carved out a place for itself as a favourite with customers. And now it’s time for
us to launch the latest generation of the successful IMPRESSA line: the IMPRESSA Z5 2@1.
The technical highlight of the new models: it
produces two perfect lattes at the touch of a
button. And that’s unique for the industry. It’s
all made possible by the One Touch Cappucino
frother on the IMPRESSA Z5 2@1.
Simply push the button and hot milk, delicious
milky froth and the espresso for two lattes are
dispensed simultaneously through the double
spout into the glasses.
The new flagship of the IMPRESSA S line
A redesigned coffee spout, new electronics, a
user-friendly graphics display and the ability to
make cappuccino and latte macchiato at the
touch of a button – these are the highlights
of the new IMPRESSA S9 One Touch, the current flagship in the IMPRESSA S line. A fusion
of state-of-the-art IMPRESSA technology with
more than ten years’ experience and know-how,
it will have coffee speciality fans in raptures.
After the move into the new innovation centre, the ideas people can get back down to work.
Seventy-five years of innovation and development have left their mark on JURA: the R&D
team has expanded with the demands on it,
and the time had come for new premises.
The recently opened innovation centre to the
southeast of JURA’s main building in Niederbuchsiten was the ideal solution for everyone
involved. The move in mid-September passed
off smoothly and since then the department’s
staff have been able to concentrate on pushing up the speed at which they generate new
ideas and products. “Our medium-term goal is
to double development capacity,” is the target
outlined by Shahryar Reyhanloo, head of development at JURA and CEO of TOP-Tronic. The
head of the centre adds: “Our aim is to be the
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first in the market with the very latest technologies. And that means taking innovation at JURA
into new and even greater dimensions.”
Putting our creative heads together
In order to achieve this goal, the new innovation centre brings the combined strength of the
development teams at JURA and TOP-Tronic
AG together under one roof. At the moment a
total of 30 employees (half each from JURA and
TOP-Tronic) are working in the new building,
but this number is set to double in the foreseeable future. The state-of-the-art infrastructure
includes ergonomically designed workstations
and laboratories for fatigue testing. Thanks to
the application software developed by our own
people in house, we are now making rapid
progress in technology and innovation. There
are plans to step up fatigue tests and to bring
quality sampling and competitor analyses into
line with the latest findings.
The quest: perfect coffee
Of course, the focus of all our development
work will be on ensuring that JURA bean-tocup machines remain attractively designed
and easy to use. The many awards garnered
by the company in international competitions
are also an obligation. “Basically, what we do
can be distilled into one sentence: Our quest
is to ensure perfect coffee for our customers,”
explains Reyhanloo. Freshness guaranteed
Milk is not simply milk. And when you’re making cappuccino or latte, the requirements are
extremely demanding. The important thing is
that the milk is fresh and well cooled. The new
Cool Control milk cooler guarantees milk at a
perfect temperature. The stainless steel container holds one litre of milk and cools it to 25
degrees below ambient temperature.
Cappuccino or latte macchiato: no problem for the IMPRESSA S9 One Touch.
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ENA
The world’s slimmest
bean-to-cup machine
If you are looking for a compact, easy-to-use bean-to-cup machine, the
new ENA, at just 23.8 centimetres wide, has to be the machine
of choice. Not least of all because of the fabulous unique colour conc ept:
the ENA comes in a choice of seven bright colours.
The ENA from JURA is the slimmest fully automatic machine in its class worldwide. Measuring
just 23.8 centimetres in width, the ENA will fit
into any kitchen. The choice of coffee that can be
prepared precisely to your own personal taste is
enormous; but despite this, the ENA is outstandingly intuitive and easy to use: simply turn, push
the button and enjoy. And it is all made possible
by reducing operation to a single element: the
Rotary Switch. Programming the ENA is easy,
too. The programming and maintenance buttons are concealed behind an elegant panel.
A two-cup fully automatic machine
The machines in the ENA line are all genuine twocup fully automatics, that can make either one or
two cups simultaneously. To guarantee a perfect
crema every time, the coffee spout on the ENA5
can simply be rotated and set to dispense one
cup or two cups, just as you choose. The double
coffee spout can be infinitely adjusted to any
height between 65 and 111 mm, which means it
can be set to fit all standard cup sizes.
Ecological intelligence
But apart from saving lots of space in the
kitchen, the ENA bean-to-cup machine is a
winner when it comes to saving energy: with
the Zero Energy Switch, an innovative piece
of technology registered for patent by JURA.
This function does not interrupt any process
that has already started. Any coffee being
made will be finished before the automatic
pre-switch-off rinse takes place. Finally, the
switch disconnects the machine completely
from the mains and the ENA uses no standby
energy. Energy Save Mode, which can be activated at any time, is a further example of
ecological intelligence. In situations where the
ENA is infrequently used, it can be switched on
to reduce power consumption to the lowest
possible level.
Selectable coffee strength
Like all JURA bean-to-cup automatics, the ENA
models also feature the patented variable-volume brewing unit, which prepares between 5
and 16 grams of coffee under ideal conditions.
An advantage you can taste, cup after cup after cup. Freshly ground and extracted coffee
is your guarantee for a fabulous aroma. This
is provided by the integrated, five-level highperformance conical grinder, which features
a chrome adjustment ring that can be turned
while the grinder is actually running to adjust
the fineness of the beans to your taste and
the coffee roast. The correct fineness ensures
release of the optimum aroma for every type
of coffee speciality.
A separate funnel also enables you to use a second, pre-ground blend to make your coffee.
Fresh colours
In the case of the ENA line, the colour concept
is another indication of how seriously we take
enjoyment. It transports us to distant, highlying climes where coffee is cultivated. Here,
under a brilliant blue sky (Blue Mountain Sky),
the coffee plants flourish and develop their
lush, juicy green leaves (Coffee Leaf Green).
The snow-white blossoms (Blossom White)
mature into coffee berries (Coffee Cherry Red),
which are then handpicked, dried and roasted.
In the cup, they develop their intoxicating
aroma and the mere sight of them awakens a
longing for their fresh flavour (Ristretto Black,
Espresso Brown) and the soft, velvety crema
(Crema). There we have it: a versatile range
comprising seven attractive colours that will
look wonderful in any kitchen.
Meet your match
Our latest range of bean-to-cup fully automatic coffee machines, the new ENA line,
is available with fabulous espresso cups in
colours to match. The cup collection was
created exclusively for JURA by the internationally renowned designer Wolfgang Jönsson and produced by KAHLA, a well-known
German porcelain manufacturer.
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9
jura
markets
JURA conquers the
Spanish market
The new campaign
Seven new ad subjects in a single day: the photo shoot for the next campaign
with our brand ambassador Roger Federer was an unqualified success. The first
advertisement – for the launch of the new ENA line – will be appearing during the
run-up to Christmas.
Successful doubles team Roger Federer and
JURA are through to the next round. Following on from the first campaign, which attracted worldwide attention and elicited an
enormous reaction in the media, the photo
shoot for the next campaign took place in
mid-September. Apart from Roger, of course,
the star of the show was the new, ultraslim
Roger Federer:
at home in Paris
Over 50 representatives of Olivier Langlois,
JURA Elektrogeräte Vertriebs-GmbH and
JURA Elektroapparate AG, together with
business partners and journalists from a variety of media gathered at the famous Crillon
ENA line, which rolls out during the preChristmas season.
FAMILIAR SETTING
You could be excused for thinking that when a
celebrity like Roger Federer turns up for a photo
shoot, things are going to be pretty hectic. But
that wasn’t the case. “Thanks to the professional
Hotel in Paris on 23 May 2007. The reason for
the get-together was to meet Roger Federer
and his partner, Mirka Vavrinec. After autographing an endless succession of T-shirts,
tennis balls, postcards and other memorabilia, Roger finally managed to get away for
a few moments to pose for a photograph to
mark the occasion with Edward Charnaud
(left, Head of Jura Global Marketing and
Sales) and Sylvain Orebi (right, Chairman of
Olivier Langlois).
organization by Jung von Matt, our ad agency,
everything went like clockwork,” summed up
Meinrad Kofmel, head of JURA communications.
And now that everyone knows each other, it was
almost a family affair. Which is not to suggest
there was any slacking. By the evening, seven
subjects for the new campaign were in the box. A
minor marathon for Roger Federer, who always
cuts a fantastic figure as a model. Between them,
he and his partner Mirka Vavrinec also have very
good fashion sense and put together the outfits
for the shoot themselves.
JURA CEO Emanuel Probst (right) also made sure he
attended the shoot.
Cutting a fine figure both on court and off it:
Roger Federer at the shoot for the new campaign.
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JURA opened official agencies in Spain
and Portugal in February and July 2006,
respectively. General manager for both
countries is Spanish-born Emilio Roqué.
CoffeeBreak recently met up with him.
Several centuries ago, the Spaniards were
the nation who discovered and conquered
the globe. Christopher Columbus, Ferdinand
Magellan and Vasco Nuñez de Balboa explored
the world and, along with precious metals,
took back home with them spices and other
exotic specialities from the regions they had
“conquered”. Times have changed and today
Spain itself is on the receiving end: every year,
hundreds of thousands of tourists flock to its
fabulous beaches and resorts. And now JURA
too is establishing a foothold on the Iberian
Peninsula.
Off to a great start
Although the JURA office in Barcelona only officially opened in February 2006, Emilio Roqué
chalked up no fewer than 3000 units sold in
his first year. By the end of 2007, the General
Manager for Spain and Portugal is expecting
that figure to be up to 5000. “That would be
equivalent to sales of about four million euros,” he explains. And as initial figures for this
year suggest, the Manager and his team are on
the right track: “In the first four months of the
year, we’d already managed to turn over 3000
JURA machines.” The best time of the year,
however, is yet to come: “Particularly around
Christmas is the time when we see a sharp rise
in the number of expensive machines sold.”
Market share on the rise
Favourites in Spain are the top-selling
IMPRESSA F50 and the IMPRESSA Z5. For all
that, success did not simply happen. Because
although the Spaniards love a cup of “java”,
bean-to-cup machines still have a tough time
of it in the country that discovered coffee. As
Part of the Spanish delegation on their visit to Niederbuchsiten: (standing, from left) Noelia Roqué, Renato
Santos, Emilio Roqué, Eveline Fink (who liaises with Spain) and Natacha Klay. Front row, from left: Gorka Diez,
Oriol Pedrola, Justo García and Sergio Cuellar.
Roqué explains: “First of all, we need to establish JURA as a brand. But the fact the quality
and service are so outstanding is making this
increasingly easy to achieve. We have some
fantastic products and offer the kind of allround service that will enable us to push up our
market share.” He is so optimistic that he has
put up his target for 2000 to five million euros.
An ambitious goal, because compared with the
rest of Europe average incomes in Spain are
low (93 % of the average for the extended EU)
and, at around ten percent, the unemployment
rate is still relatively high.
Good sales network
Together with his team, consisting of Maite
Molina (administration and sales), Sonia Paez
(finance), Miguel Riera (logistics and services)
and the JURA Commercial department with
Fernando Rico (commercial manager), Raul
Valentin (sales) and David Solera (services), and
Sonia Carvalho in Portugal, Emilio Roqué looks
to the future with confidence: “We are already
represented in 200 outlets in Spain and about
25 in Portugal. This number is set to increase,
and with it the brand awareness and sales of
JURA in Spain.”
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MISCELLANEOUS
JURAworld of coffee
JURAworld of Coffee
as an event location
Coffee Talk with Radio 32
Radio 32 now organizes a monthly chat show, Radio 32 Coffee Talk, at the JURAworld
of Coffee in Niederbuchsiten.
On the first Sunday morning of every month,
a Radio 32 presenter interviews a well-known
celebrity before an invited audience. The presenter aims to generate a lively and entertaining conversation that will appeal to a wide
range of listeners and asks his guest questions
about his professional and personal life. The
show is broken up with music, and the guest
himself is allowed to choose one of the pieces.
The Radio 32 Coffee Talk show always kicks
off with a comment or two about the coffee
speciality which the guest orders at the start
of the broadcast.
Big names
The show’s guests are celebrities of national
and sometimes international prominence
from areas such as entertainment, sport, politics, business and culture. The first Radio 32
Coffee Talk took place on 7 October at the
JURAworld of Coffee. The guest for the show’s
successful premiere was Mr Switzerland 2007,
Tim Wielandt, who was in the spotlight, answering questions, from 11 am till 12 noon.
The show is recorded and then broadcast as
if live between 8 and 9 pm the same day on
Radio 32.
Further information about the Radio 32 Coffee
Talk and an application for seats in the audience can be found at: www.juraworld.com
JURA present at major tourist
industry event
The Switzerland Travel Mart (STM) is the
Swiss tourist industry’s biggest and most
important trade show. From 11 to 12 May this
year in Basel, around 350 Swiss suppliers met
490 tour operators from 41 countries. They
were royally looked after by the JURA Coffee
Catering Team at the two JURA bars on the
exhibition complex.
This year’s Swiss Tourism Holiday on 10 May
2007 in Basel was dedicated to the subject of
branding. Emanuel Probst, Chief Executive
Officer of JURA Elektroapparate AG, joined
Josef Felder, CEO Unique, Samih Sawiris, investor in the Andermatt alpine resort project
and Tilla Theus, architect, in a panel discussion entitled Premium: yesterday-today-tomorrow, chaired by Kurt Aeschbacher. But
that wasn’t all visitors saw of JURA. At the
The appeal, design and spaciousness of the JURAworld of Coffee make it an ideal,
modern location for customer incentive events, management seminars, product
launches and company jubilees. Or simply for an unusual day out.
Whether you are a coffee connoisseur or
looking for a suitable place to take the family for an interesting day out, the interactive
exhibition at the JURAworld of Coffee is an
instructive and entertaining introduction to
the fascinating universe of coffee for visitors
of all ages. But this is not all: more and more
companies are discovering the exhibition centre as the perfect venue for customer incen-
tives or management seminars. The unusual
ambience, which lends a certain something
to any event, is a welcome change from the
atmosphere usually found at seminar and
event locations. What’s more, we take care
of your event from start to finish, tailoring it
precisely to your needs. And if you’re looking
for innovation and creativity, you’ve come to
the right place.
JURA Barista Bar, they were treated to perfectly prepared coffee specialities. A decidedly tourist-oriented setting like this was not
only fantastic placement for our bean-tocup machines but also an ideal opportunity
to showcase the attractions offered by the
JURAworld of Coffee.
SPECIAL MOMENTS
No matter whether you reserve the entire
JURAworld of Coffee or a few individual seminar rooms, one thing is certain. Sooner or later,
our guests always end up in the World of Coffee. They may be looking for inspiration in our
interactive exhibition, taking a peek over the
shoulder of our roasting expert or simply enjoying an exotic coffee speciality expertly prepared by one of our baristas. We have already
welcomed many well-known companies to our
premises. One of these was Garage Gautschi
AG from Langenthal, which celebrated the
launch of the new Audi A5 in the large halls
at the JURAworld of Coffee. But we have also
organized events for companies like John Lay
Electronics AG (Littau), the Swiss Bankers Association (Basel), Atel Gebäudetechnik West AG
(Olten), Die Post and the Brügg-based Nyou
agency, which launched the Cadillac V STS and
XLR series.
NEW OPENING TIMES
From 4 November, the JURAworld of Coffee will also be open non-stop from 9 am
to 4 pm on Sundays. Not only that: when
you’ve finished your exciting visit to the
World of Coffee, you can top up your energy level with a delicious brunch.
The JURAworld of Coffee was the venue chosen by Garage Gautschi AG for the launch of the new Audi A5.
12
13
JURAworld of Coffee
JURAworld
xxxxxxxxxxx
of coffee
Glory of
bygone days
The first-ever JURA Prologue took place in Niederbuchsiten in August,
as part of RAID 2. Enthusiastic fans gathered to see around 60 classic cars in
all their pristine glory.
Car fans, both old and young, were seriously
impressed: on 22 August, the car park at the
JURAworld of Coffee gradually filled up with
magnificent motorcars from days long gone.
Polished to mirror-like perfection, just under
60 classic cars attracted the attention of an
admiring public. Even the weather was favourably inclined for the first JURA Prologue from
Niederbuchsiten to Basel: as the cars turned
up, the clouds disappeared, until nothing but
the sun was reflected in the perfect bodywork,
chrome steel bumpers and wheel rims.
Perfect sound
But it wasn’t just the appearance of the cars
that had the fans in raptures. Purring, humming, rattling, roaring or droning like the 1968
AC Cobra Shelby, each car contributed its own
individual engine sound to the event, which
had been organized to coincide with the RAID
2007 (see also CoffeeBreak 1/2007).
On the dot at 11 o’clock, the cars came under the
scrutiny of an exacting jury (see box), which announced the winners of the Concours d’Elégance
after lunch. Ernesto Römer, whose timelessly el-
egant Maserati 3500 6T Touring 1961 left the
most lasting impression, was presented with
the victor’s trophy by jury member and ex-Miss
Switzerland Jennifer Ann Gerber. Special prizes
also went to Heinz Antener and Jürg Biland, both
of whom presented the oldest, still driveable cars
from the cantons of Solothurn and Aargau. Although it must be said here that “driveable” is
an elastic term, because the 1910 De Dion Bouton
simply refused to start and had to be pushed to
the prize-giving ceremony.
Heinz Antener had to push his De Dion Bouton.
A great start
Both Emanuel Probst, who was the driving
force behind the event and took part in the
JURA Prologue to Basel, and Gaby Annaheim
of the RAID organization were extremely satisfied with the event. “The organization worked
perfectly and the cooperation with the people
in charge at JURA was simply outstanding,”
enthused Gaby Annaheim. The winner of the
first – but certainly not last – JURA Prologue
was Reinhold Dörflinger. Driving a 1974 Jensen
Interceptor, he and his team outperformed the
others on the trip to Basel.
JURA’s Sabine Bolliger kept drivers supplied with refreshments.
14
Prior to departure: studying the map and discussing tactics.
Oldie but goldie
Gaby Annaheim talking shop with Jürg Biland.
Despite having almost reached the ripe old age of 90, Willi Sägesser
wasn’t going to miss an opportunity to congratulate us on the
first JURA Prologue. Hale and hearty, and a classic car fan himself,
Sägesser was commissioned by none other than Leo Probst to build
JURA’s electroplating department. This was run for many years by
Moritz Kissling, pictured here next to Willi Sägesser. The duo turned
up for the event in a 1937 Mercedes-Benz W143.
Emanuel Probst’s passenger for the Prologue was his son Simon.
Reinhold Dörfliger’s team in their Jensen Interceptor emerged victorious from the
The JURAworld of Coffee car park slowly fills up with classic vehicles from times long
first JURA Prologue.
gone.
15
JURAworld of Coffee
JURAworld of coffee
JURAworld of Coffee
Academy
Because any old coffee
simply won’t do
The JURAworld of Coffee is a unique opportunity for visitors to experience the
JURA brand and all it represents for themselves. Now JURA is planning to take it a
step further with a view to improved training.
Exclusively blended coffee, made from fresh beans, is an essential for any JURA
coffee machine. Our coffee is traditionally hand-roasted in house.
The new Academy has a state-of-the-art infrastructure offering visitors various types of training opportunities.
The Fit for Coffee seminars offered to dealers
and consumers in Switzerland since 2003 have
already provided the company with an enormous amount of valuable feedback. Now, with
the establishment of the JURAworld of Coffee
Academy, JURA is hoping to address other target
groups. Apart from its Swiss participants, JURA
now aims to pass on its expertise to distributors
from international markets, who will then be able
to strengthen the company’s position abroad.
JURA employees will also be given the chance
to attend selected training modules. These will
concentrate mainly on topics relevant to coffee
and bean-to-cup machines, but the focus will
differ slightly from one group to another.
Ideal infrastructure
To get maximum benefit from these topics, the
company is currently converting and extending its existing seminar facilities. In the seminar
16
room in Hall 2, for instance, a new tasting area
is being created where participants will be able
to experience all the flavours of JURA coffee in
professional surroundings. And in future, seminar attendees will come into an inviting coffee
bar, now situated where the factory shop used
to be. The Commercial sector will also be getting its own professional centre. Here, visitors
will be able to see the entire IMPRESSA X line
with the full range of peripherals. A catering
unit will be on hand to provide visitors with
snacks, meals and refreshments. The opening
of the JURAworld of Coffee Academy is one of
the events accompanying the rollout of the
new ENA product line and took place end of
september. Swiss authorized retailers will have
a chance to experience the new JURAworld of
Coffee Academy for the first time live. Following this, the training centre will be open to the
other target groups.
New roasting
facility
Another of this autumn’s highlights is the
opening of a full-scale roasting facility.
For almost two years now, JURA has been
using the traditional method to roast its
own coffee blend, comprising a variety of
gourmet coffees from all over the world,
to underpin its position as a major coffee
specialist. Now, to meet growing demand
for the blend and other single-bean coffees – but above all to offer it for export
– JURA is building its own roasting facility.
The facility’s centrepiece, a 60-kg drum
roaster, will be located at the back of the
old factory shop. Raw coffee deliveries,
roast coffee storage and packaging will
all take place at the rear, in the factory
shop’s former storage room. Despite the
increased capacity, a considerable part of
the work will still be manual, as indicated
by the slogan on the packaging: Traditionally hand roasted.
Barista 250 gr cost CHF 6.–
World of Coffee
250 gr cost CHF 9.50
A strong, intensively
flavoured blend with a
delicate touch of acidity. The robusta beans
guarantee unmistakable Italian charm and a
thick, delicious crema
with every cup.
A blend of four roasted coffee varieties.
Sweet, with an intense,
chocolaty flavour and
a hazelnut-brown crema, it was voted Best
Espresso at the Barista Championships in
2006 and 2007.
Malabar Monsooned
250 gr cost CHF 6.–
After harvesting, this
coffee is exposed to
the monsoon rains
and then dried. Mild
and agreeable, with
no acidity, it has a
strong, spicy, fullbodied flavour.
Aroma
Acidity Body Roast Aroma
Acidity
Body
Roast
Aroma
Acidity
Body
Roast
Galapagos
Yauco Selecto
Decaffeinato
The growing area produces only a limited
crop and makes this
coffee a genuine rarity.
This full-bodied, worldclass coffee is rich and
fruity but without a
trace of bitterness.
This top-quality coffee
grows on the slopes
of an extinct volcano
on the island of San
Cristóbal. It has an
intensive, spicy, fullbodied flavour with a
touch of acidity that
makes it unique.
Aroma
Acidity
Body
Roast
Aroma
Acidity
Body
Roast
A harmonious blend
decaffeinated using
the water method
that leaves a typical
espresso flavour. A
wonderful coffee that
won’t spoil your
night’s sleep.
Aroma
Acidity
Body
Roast
Please note
At the centre of things is the 60-kg drum roaster.
Coffee can be purchased directly at the JURA shop or ordered via the Internet at
www.juraworld.com. Export to countries abroad is not possible at the moment.
17
TRAINING
PRESS REVIEW
The JURA press roundup
Getting stuck in
Our apprentices thoroughly enjoyed their week on the Rigi.
Our apprentices recently had a chance to do something completely different. In
the course of a project week on the Rigi, they carried out maintenance work on
the railway, built hiking paths and bridges, and helped clear the forest.
As a means of fostering their social skills, we
send all trainees in their first and fourth years
to an annual apprentice project week. This
year, 61 apprentices from JURA Elektroapparate AG, Borregaard Schweiz AG and the ThalGäu-Bipperamt trade association spent the
week from 30 September to 6 October at the
cosy Klösterli hotel on the Rigi, a mountain in
central Switzerland. The trainees – 11 of them
young women – represented a wide range of
vocations, including: commercial assistant,
automation technician, polytechnician, mediamatics specialist, paper technologist, fitter
and IT specialist.
A BREATH OF FRESH AIR
Their vocational experience was of precious
little use to them during the project week,
however, where the agenda included work for
the Rigi railway and tourist board and for the
UAK, a local self-help corporation. Fortunately,
the weather played ball because most of the
work done by the young people was out in the
open. For example, they carried out cleaning
and maintenance work on stretches of the Rigi
railway line. There was also a lot of interest in
building hiking paths and bridges as well as
forest clearance. The young team recovered
from their physical exertions in the evenings
playing table football, cards or billiards. By way
of thanks for their fantastic efforts, all the participants, including supervisors Roland Eggenschwiler (JURA), Roman Kämpfer (JURA), Rita
Frutiger (BLV) and Adrian Imbach (Borregaard)
were invited to round off their project week
with a cosy fondue evening.
Our new apprentices
Touching base
with Rabit Saciri
Seventeen-year-old
Rabit Saciri is the
first youngster to
train as a mediamatics specialist at
JURA. Details of the
training
content
can be found in our last issue. CoffeeBreak
asked him to describe his first impressions.
You’ve been at JURA for about three
weeks now. How do you like it?
“Very much. Especially working with my
colleagues at Spice. That’s really great.”
So you’re already very much at home?
“Absolutely. Everyone’s very friendly and
they all help me if I have a problem. The atmosphere’s very pleasant. And even when
the pressure’s on, we still have plenty of
fun.”
What do you like most about the job?
“The fact I can already get actively involved
in projects. At the moment, for example,
I’m working on the ENA name cards for
future ENA events. And I got some handson experience with a campaign featuring
Roger Federer.”
Our new apprentices: (top left to bottom right) Maël Distel (automation technician), Rabit Saciri (mediamatics
specialist), Kevin Oegerli (automation technician), Tiago Morais Ferreirinha (fitter), Sandra Bürki (commercial
assistant), Michelle Studer (commercial assistant), Sabrina Kaeser (automation technician) and Sebastian Villiger (automation technician).
18
How do you see things in the future?
“Very varied, mainly because my curriculum involves spending six months each in
different department. And after I’ve qualified as a mediamatics specialist, I’d like to
carry on with my training to that I can go
on to higher education if I wish.”
19
PORTRAIT
1
2
3
4
1. The chassis of the Jaguar XK 140 being restored in
England.
2. A legendary powerhouse – the Jaguar XK 140’s engine.
3. Glittering chrome: a girl’s best friend.
4. Unmistakable – Jaguar’s leaping cat icon.
5. Eveline Fink and her partner have driven all over
A woman puts her foot down
Classic cars are usually a guy thing. But JURA employee Eveline Fink is a woman
who belies the cliché. She and her partner own three registered classic cars, one
of which even went up in flames. More about her hobby in our interview.
How did you get into a hobby as unusual as
classic cars?
“Around 25 years ago, my partner and the family gave me a Fiat 500 because I’d always wanted
one more than anything. The car had only one
careful previous owner and was in immaculate
condition. For the Cinquecento and me it was a
question of love at first sight. Incidentally, it was
my first-ever car and I’m still driving it today.”
What do you find so fascinating about old
motorcars?
“Apart from the timeless design, the aesthetic
appeal and the elegance, I think it’s the smell
that you find in these old cars.”
The smell?
“Exactly. If modern cars smell at all, they smell
of plastic. A well-looked-after classic or vintage
car will treat your nostrils to the smell of wood or
leather whenever you get in. And that, combined
with the special sound of the engine, makes driving them a completely different sensation.”
Is it easy for a woman to deal with an old
engine?
20
England and Scotland in their Jaguar.
5
“To be perfectly honest, we had the car in a
garage for about eight years before we even
got started. But then the restoration took a
little more than three years.”
“Fortunately, my partner Hans is very much
at home with old cars and is usually able to
take care of any small problems that arise. My
job tends to be looking after the interiors, the
wood and the leather.”
Was it hard work?
“Not necessarily hard, just extremely timeconsuming. We had to have some of the work
done by outsiders. For example, we had to
send the chassis for realignment to a specialist firm in England. And when the chassis was
In that case you own several classic cars?
“We’re both big fans of old Jaguars and in the finished there was a delay returning it because
the rural area where the
mid-80s we managed to
Classic cars
garage is located had an
get our hands on a very
have this wonderfully
outbreak of foot-andreasonably priced 1960
enticing smell.
mouth disease and the
MKII, which was registered and ready to drive. A few years later we quarantine meant the chassis couldn’t be exfound a Jaguar XK140 in Canada advertised in ported for months. All that’s been forgotten
because today our XK 140 looks like new.”
a classic car magazine.”
And you bought it unseen?
“Back in those days, there was an enormous
demand for classic cars and the offer seemed a
fair one. We had to act quickly. Unfortunately,
the car wasn’t in as good a condition as we’d
hoped when it arrived in Switzerland, and over
the years the partial restoration we’d planned
turned into a full-scale renovation.”
How long did that take?
do. Apart from that, you have to give the cars
a regular run, and that takes time too.”
purely sentimental decision, but one I’ve never
regretted.”
Where do you keep the cars?
“We rent a flat, so this really was a problem at
first. We used to rent three garages in different
parts of the village, but at least now they’re all
in the same place.”
The two Jaguars were both on show at the
JURA Prologue (more on pages 14/15), but
you didn’t take part in the race itself. Don’t
you enjoy that sort of thing?
“Not really. Organized rallies aren’t our cup of
tea. We prefer to go to events like the Swiss
British Classic Car Meeting (www.british-cars.
ch) in Morges and show our cars off there.”
Have any of your cars ever given you a real
problem?
“Only once, and that was my Fiat 500.”
Lots of fans buy their classic and vintage
cars as an investment. Is that so in your
case?
“No, we’ve never even considered selling.”
What happened?
“It was about 20 years ago. I turned on the ignition in the middle of Olten and the carburettor
set on fire. I ran to the nearest restaurant to alarm
the fire brigade – mobiles didn’t exist in those
days! – but then someone came rushing up with
a fire extinguisher. Unfortunately, he didn’t hear
me warning him not to open the bonnet under
any circumstances. Anyway, he did and the sudden rush of air turned the fire into an inferno that
could only be put out by the fire brigade.”
Are you planning to add to your collection?
“Well, never say never, but at the moment we
have our hands full looking after the ones we
already own. The maintenance takes up a lot
of time, at least if you do it yourself, like we
So how come the Cinquecento’s back on
the road?
“To be honest, we should have written the car
off, but I simply couldn’t bear to do so and
decided to have it completely restored. It was a
Do you ever use the classic cars for long
trips?
Eveline Fink
“So far only the MKII, because the 500 is too
small for long distances and, as a roadster, the
XK 140 is too dependent on the weather. But
we’ve driven as far as Scotland with the MKII.
That was a fabulous experience. We met so
many unforgettable people, mainly because of
the fact we were driving such a special car.”
I can imagine there are many stories you
could tell us about your classic cars. Is there
one in particular you’d like to share with us?
“Oh yes. Back on that trip, we were driving
through London and stopped for an elderly lady
at a pedestrian crossing. She’d scarcely reached
the other side when she came back, stood by
the MKII and gently stroked the bonnet. She
looked up, her face all smiles, and went on her
way. That’s a moment I’ll never forget.”
Any other unforgettable moments?
“Lots of them. Like the unique, almost mystical
trip across the Quiraing Pass on the Isle of Sky.
It was like being in another age.”
Age: With JURA since: Responsible for:
49 years
1985
foreign markets
Is there any car you would specially like to
own – or at least to have driven?
(long pause for thought) “That’s a tough one.
I’d say an old Porsche 356 Speedster or a Jaguar
E Type. If we’re including new cars, it would
have to be the Jaguar XK cabriolet.”
21
PEOPLE
PEOPLE
Catching up with
Bruno Kissling
What was the most positive experience you
had during your time with JURA?
“There are plenty of nice memories. But the
thing I always appreciated most was the implicit trust, which gave me an opportunity to
be my own boss. And I really enjoyed helping
to set up the glass-covered service factory – it’s
made an enormous impression.”
What do you do to keep fit these days?
“Too little! (He laughs.) But I’m not someone
who can sit still. There’s always heaps to do in
the house and garden, and I go for long walks
through the woods at least two to three times
Personal details – Bruno kissling
Age: 64 years
Marital status: married
Hobbies: botany, ornithology, working
with wood and stone
Career at JURA: Joined the REA department in 1966, took charge of jigmaking
from the mid-1970s and built it up until
it was a full-fledged technical service department for buildings, machines, fittings
and maintenance.
Record
participation
“The sun shines on the righteous …” or something: well, whenever our pensioners meet
up for a barbecue, the weather is (almost)
always fabulous. And last 14 August, when
the traditional picnic at the Rossschwanz
took place, was no exception. So many exemployees turned up this time that the bar-
22
a week. So I’m always on
the move.”
Are there any decisions
you made in life that you
regret today?
“Trivialities at worst. The directions I took at the important crossroads in my life are
still perfectly OK for me.”
Anniversaries
ment it’s the
other way round!)
and, within the
space of the next
few years, to be
able to identify
all the plants that
grow in this area
by their botanical
names, so I can pass on
the knowledge to my grandchildren.”
What important decisions have you never
regretted?
“On a personal level, getting married and having a family. And professionally, deciding to
come to JURA and make my way here.”
What makes you sad?
“Injustice, strife, suffering and need, no matter
how big or small.”
What could you never do without?
“My friends and colleagues.”
And what makes you happy?
“Having good health, watching my sons make
their own way in life and my first grandchild,
of course.”
What have you always wanted to do, but
never had the confidence – or the means
– to achieve?
“When I was younger, I always wanted to own
my own home.”
What’s your next personal goal?
“To take control of my computer (at the mo-
becue ran out of sausages and extra supplies
had to be ferried in at short notice.
Other excursions for JURA pensioners this year
have included the annual spring hike from
Oberbuchsiten to Egerkingen on 30 May and
a visit to the Migros facilities in Neuendorf on
12 April.
25 years
20 years
Monika Sässeli
Spare parts
Thi Chu Pham
Service, coffee
Hubert Kissling
Workshop
Shahryar Reyhanloo
Technician/
TOP-Tronic AG
Lulzim Ramadani
Service, logistics
Reto Rippstein
Technician, prod dept.
Erwin Zürcher
Service, coffee
Sabahat Hajdari
Service, coffee
Susanne Poffet
After-sales, irons
10 years
15 years
Ruth Gabi
Consultant
15 years
Jürg Leder
Technician, prod dept.
What personality would you like to meet
for a private chat?
“I can imagine that a walk in the forest with
Peter Bichsel (Swiss writer), Reinhold Messner
(Austrian extreme climber), Ernst Sieber (Swiss
priest and social worker) and William Tell could
be pretty interesting.”
Esma Poljak
Service, irons
Farewells
Antonella Studer
Spice Advertising
Gregor Bussmann
Export
Anniversaries abroad
10 years, Anja Fischer (Germany)
Head of Customer Communications Centre
10 years, Thomas Schwamm (Germany)
Head of Sales, Southeast
Francis Clerc
22.2.1961 – 29.8.2007
Francis Clerc was
JURA Regional Sales
Manager in Frenchspeaking Switzerland
for the past ten years.
He always demonstrated
enormous
commitment to his job and his death will
be keenly felt by his colleagues at the office
and our customers. All those who know him
well will miss his endearing, friendly manner. On behalf of management and all our
staff, we should like to extend our deepest
and heartfelt sympathy to his family. We
at JURA will always have fond memories of
Francis.
We also have to bid farewell to the following
former employees:
Ella Bürgi-Baisotti
15.8.1925 – 19.3.2007
27 years of service
Despatch
Magda Trovanelli
23.9.1907 – 22.3.2007
27 years of s service
Sales
Arnold Flück
31.3.1920 – 10.8.2007
26 years of service
Production assistant
23
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JURA CoffeeBreak - Mitarbeitermagazin

Transcription

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