Chrysler Canada is a wholly owned subsidiary of Chrysler Group

CASE STUDY
Chrysler Canada is a wholly owned subsidiary of Chrysler Group LLC,
one of the world’s leading automotive companies. Chrysler Canada
manufactures top-selling passenger cars, trucks, minivans and fuelefficient automobiles.
CHRYSLER TORONTO INTERNATIONAL AUTO SHOW
THE BRIEF
The Challenge
Harness consumer interest and excitement around
Opening Day of the Toronto International Auto Show
to launch the 2012 Chrysler lineup.
The Objective
Build brand knowledge and preference across the
2012 Chrysler lineup through integrated advertorial
content targeted to Globe Drive’s readership of
affluent car enthusiasts.
CHRYSLER TORONTO INTERNATIONAL AUTO SHOW
THE STRATEGY
An eight-page custom advertorial
supplement, featuring in-depth Chrysler
content and branded advertising, was
published to coincide with the Globe Drive
Auto Show Report, providing potential car
buyers with a handy reference guide.
The print supplement was integrated with
online components, including
77 A digital version of the Chrysler supplement,
produced as a Special Online Feature hub
within the Globe’s online Drive section.
77 Daily branded online drivers directing
consumers to Chrysler dealer websites.
Results
“The Globe & Mail in collaboration with the
agencies brought this advertorial to life in
paper & online. The project was seamless &
easy to manage”.
~ Laura Maurice
Print Investments Manager, UM
Chrysler Canada’s Media Agency
CHRYSLER TORONTO INTERNATIONAL AUTO SHOW
CHRYSLER
V3 JUNE 8,
TORONTO
2012
INTERNATIONAL AUTO SHOW