docPresentation 10 - Chrysler Canada
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Presentation 10 - Chrysler Canada
Chrysler Canada Chrysler Canada Reid Bigland Reid Bigland Chrysler Group LLC 2010‐14 Business Plan Chrysler Group LLC 2010 14 Business Plan November 4, 2009 Chrysler Canada footprint 2009 Corporate Offices • Windsor Ontario Canada Manufacturing Facilities • Windsor, Brampton, Etobicoke • Chrysler Canada manufacturing Chrysler Canada manufacturing Oct YTD production of 245k vehicles ~33% of Chrysler’s North America production Regional Offices • Montreal, Toronto, Calgary • Chrysler Canada sales Oct YTD sales of 140k ~12.5% of global sales Parts Distribution Facilities • Montreal, Toronto, Red Deer Chrysler Group LLC 2010‐14 Business Plan November 4, 2009 2 Canadian vehicle industry forecast Canadian industry SAAR (millions of units) • Prior to 2009, y Canadian industry remained stable at 1.6 to 1.7M units • In spite of H2 strength – 2009 will be the lowest industry in over 10 years • Chrysler Canada is forecasting a steady forecasting a steady industry improvement through to 2014 Chrysler Group LLC 2010‐14 Business Plan November 4, 2009 3 Chrysler Canada market share trend Market share trend • Chrysler Canada’s market share has stabilized in last six years at has stabilized in last six years at 13% • Chrysler’s 2009 bankruptcy, plant shutdowns and financing p g challenges have weighed heavily on our YTD share • H2 2009 share is improving, with FY forecast in 11.0‐11.5% range f i % Chrysler Group LLC 2010‐14 Business Plan November 4, 2009 4 Canadian market segment breakdown Large Car 0.5%Specialty Full Car 2.0% 3% Mid Size Sedan 11% 3 segment groups dominate 3 segment groups dominate Canada Large SUV 0.5% Small & Compact Vehicles Vehicles 39% Full Size SUV 4.5% Mid Size SUV 9% People Movers M Minivans Crossovers 14% • Small & Compact vehicles Small & Compact vehicles – 39% • Pickup Trucks – 17% • “People Movers” – Minivans Pick‐up Trucks 17% & Mid/Full‐Size Crossovers – 14% 70% of Canadian market 70% of Canadian market Chrysler Group LLC 2010‐14 Business Plan November 4, 2009 5 Chrysler Canada Key to success Product alignment Fiat Group opportunities Dealer network Dealer network Chrysler Group LLC 2010‐14 Business Plan November 4, 2009 6 Product alignment: Minivan #1 selling Minivan in Canada for 25 consecutive years! • Current segment share 70% • Unmatched: Economy Functionality Value • Awarded most dependable Van (J.D. Power 2009) Power 2009) Chrysler Group LLC 2010‐14 Business Plan November 4, 2009 7 Product alignment: Journey #1 selling Crossover vehicle in Canada • No. 1 seller out of 39 Crossover competitors • Ultimate Ultimate “Utility Utility Infielder Infielder” part: SUV p Compact Car Minivan All Crossover • Top safety pick (Insurance ( Institute for Highway Safety) Chrysler Group LLC 2010‐14 Business Plan November 4, 2009 8 Product alignment: Ram Pickup #1 Growth Opportunity “Most Most Award Winning 2009 Truck Award Winning 2009 Truck” Ram 1500 Ram 1500 • Received 17 “Best Truck” Awards • Segment exclusive: Multilink coil rear suspension Multilink coil rear suspension Ram box storage system In Floor storage bins Most powerful V8 Most powerful V8 Ram HD • 2500 best‐in‐class hp and torque 2500 best in class hp and torque • Class exclusive diesel exhaust brake • 6.7L Cummins diesel ‐ already 2010 emissions compliant i i li Chrysler Group LLC 2010‐14 Business Plan November 4, 2009 9 Product alignment: Caliber, Compass & Patriot • Largest Largest vehicle segment in vehicle segment in Canada • All new Caliber interior effective January 1 2010 effective January 1, 2010 • Most fuel efficient SUVs in Canada Chrysler Group LLC 2010‐14 Business Plan November 4, 2009 10 Fiat Group Automobiles & Chrysler: 2008 global sales Fiat Group Automobiles Shipments (ex JVs) Chrysler Shipments 2.2M units 2.0M units Source: Company data Chrysler Group LLC 2010‐14 Business Plan November 4, 2009 11 Fiat Group opportunities: a perfect fit 2008 combined global sales = 4.2M units (shipments, ex JVs for FGA) Source: Company data Chrysler Group LLC 2010‐14 Business Plan November 4, 2009 12 Strong dealer network Chrysler Canada Inc. dealer count trend R ti Rationalized li d • 440 dealers • All sell a full lineup of Chrysler, Jeep, Dodge & Ram vehicles Profitable • 88% of dealers are profitable (Sep YTD ‘09) • 25% Return on Investment (Sep YTD 25% Return on Investment (Sep YTD ‘09) 09) Growth & opportunity • Existing dealers continue to invest in their • facilities In the past 30‐days, 5 new dealerships have opened or announced their intent to open Chrysler Group LLC 2010‐14 Business Plan November 4, 2009 13 Target Canadian industry, volume & share [units; percent] 2009E 2014E Delta Total industry 1.48M 1.60M +8% Chrysler volumes 166K 220K +33% Market share 11.0‐11.5% 13.8% 2.5 ppt. Chrysler Group LLC 2010‐14 Business Plan November 4, 2009 14
