Fall 2004

Transcription

Fall 2004
Canada Post Publications Agreement # 40609661
Delivering the Dream
From the Luxurious to the Practical • Retail Centres •
Energy Efficiency • Regional News • Builder Directory
Published by Matrix Group Inc.
Canada Post Publications
Agreement # 40609661
Return all Undeliverable
Publications to:
52 Donald Street
Winnipeg, MB, Canada R3C 1L6
Toll Free Tel: 1-866-999-1299
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President and CEO
Jack Andress
CMHI President’s Message
A Message from CHBA
Let’s Talk LUXURY
Centred on Retail
Practical Applications
Beyond Energy Efficiency
Great Expectations: Customer Service Makes the Difference
Regional News
Builder Directory
Publisher
Maurice Laborde
27 Triple M Housing Ltd.
Editor-in-Chief
Shannon Lutter
29 Supreme Homes
Finance/Accounting
and Administration
Shoshana Weinberg
31 Royal Homes
Director of Marketing
and Circulation
James Hamilton
35 Prestige Homes
Sales Manager
Neil Gottfred
Account Managers
Rick Kuzie, Andrew Bond,
George Gibson, Pat Andress,
Robert Sommerville
Advertising Design
James Robinson
Layout and Design
Leanne Lange
© 2004 Matrix Group Inc. All rights
reserved. Contents may not be reproduced by any means, in whole or in part,
without prior written permission of the
publisher.
33 Quality Engineered Homes
37 Northlander Industries
39 Maple Leaf Homes
41 Kent Homes
42 Hospitality Homes
43 Guildcrest Homes
44
contents
Published September 2004 for the
Canadian Manufactured
Housing Institute
150 Laurier Avenue West, Suite 500
Ottawa, ON, Canada
K1P 5J4
Tel: 613-563-3520
Fax: 613-232-8600
E-mail: [email protected]
www.cmhi.ca
Building
Excellence
Buyer’s Guide
ON THE COVER
Top: Royal Homes’ “Catalina”; Bottom Left: Kent Homes’ new offices at Bouctouche, NB;
Bottom Right: A luxury design from Quality Engineered Homes.
Building Excellence - Fall 2004 5
Message from the President
Our
commitment
to our customers
T
he quality of our home is one of the most important factors affecting our
quality of life. As members of the homebuilding industry, we carry a huge
responsibility in creating homes and communities that meet and exceed
people’s needs and expectations — now, and in the future. It’s not just about delivering the best home that we can, it’s also about delivering the best service that
we can.
We have made a commitment to the people who live in the homes and communities we build. It may be an obvious statement — but for members of the
homebuilding industry, our business depends on fulfilling the commitment we
make to our customers. For us, customer service has to be way more than just “lip
service”.
Providing customer service is a collaborative effort. Perhaps nowhere is that
more important to remember than in our industry because of the number of players involved in the homebuying process. It takes a strong commitment from all
parties to deliver high-quality homes and high-quality service to consumers.
When we fulfill that commitment, we all benefit.
In September 2004, we are launching the Canadian Manufactured Housing
Institute’s (CMHI’s) new Manufactured Housing Consultant (MHC)™ Customer Service workshop. Available for delivery across the country, the workshop
provides an opportunity to focus on this integral component of the homebuying
process, and access the knowledge and tools we need to better serve our customers, and increase customer satisfaction.
I am honoured to be a homebuilder, knowing that I am part of an industry
that plays such a large part in people’s lives. And as a member of CMHI, I truly
appreciate the support of my colleagues and friends in meeting our commitment
to consumers.
I was honoured to be elected President at CMHI’s Annual General Meeting
in Banff in February 2004. I am fully committed to keeping our aggressive agenda moving ahead, and I look forward to working with the professionals in the industry across the country toward our individual and collective growth. I encourage all members to contact me if I can be of help in any way.
Bryan Bougher
CMHI President 2004-2005
Bryan Bougher is Vice President and
General Manager of Quality Engineered
Homes Ltd. of Mount Forest, Ontario, a
custom builder of modular and panelized
homes and cottages for Ontario and the
United States. He is a graduate of Ryerson
University and was with IBM Canada and
Memorex/Telex prior to joining Quality
Homes in 1989. He was elected President
of CMHI at the 2004 Annual General
Meeting in Banff, Alberta.
Building Excellence - Fall 2004 7
Message from the Canadian Home Builders’ Association
For families and
communities
M
embers of the Canadian Home Builders’ Association (CHBA) and
the Canadian Manufactured Housing Institute (CMHI) share common goals—to promote housing quality, affordability and choice;
and to build vibrant, prosperous, healthy communities supported by clean
air, clean water, clean land and efficient transportation systems.
During the 2004 federal election campaign, builders asked vital questions
on behalf of new home buyers, home renovators and new renters. A concerted effort was made to raise the profile of housing issues. We contacted more
than a thousand candidates from all the main parties, as well as all major
party leaders. Our information was distributed to more than 12,000 housing
industry participants across Canada. The essential role of our $63 billion industry should be much clearer to more elected officials than ever before.
We look for positive federal action in the months ahead to sustain the
tremendously competitive housing marketplace we have today. While the
market is currently serving new home buyers, home renovators and renters
well, there remains a need for action on skilled labour shortages, taxation of
housing, and support for sustainable social development and economic
growth.
Our members want to see the positive economic situation of the past few
years, with low inflation, low interest rates, and a competitive marketplace
continue. Within this context, we look forward to working together to pursue priorities such as federal housing choice vouchers to help families in
need gain access to adequate accommodation; targeted municipal infrastructure investment to enhance the liveability and efficiency of our communities; and consumer-friendly tax policies. Together, we will continue to advocate housing as a key positive element of Canada ‘s social, economic and
environmental future.
CHBA members look forward to working with the members of CMHI to
promote and protect the interests of consumers, to achieve a stable business
environment, and to support the professionalism of our members.
Mary Lawson
CHBA President 2004
Building Excellence - Fall 2004 9
Photo courtesy of Prestige Homes
Let’s Talk
LUXURY
By Shannon Lutter
Y
ou can bet that if your customers want a winding staircase
and vaulted ceilings, you had
better be able to provide. Today’s customers know what they want and if
you can’t deliver it, someone else will.
“Our customers are definitely demanding more,” explains Royal Homes
President Pieter Venema. “In response
we’ve had to rewrite our own rules and
forge ahead with consumer demand
and expectations. If we hadn’t, they
would have still progressed ahead, only
we would be left standing behind in
the dust.”
For many factory-built housing
companies across Canada, rewriting
the rules has meant accommodating
consumer requests that at one time
Customers demand
brilliance — and factory
based builders shine
may have been considered impossible
to fulfill through a factory. These include such items as nine-foot ceilings,
winding staircases, open floor plans,
intricate accessories and complicated
details.
But in a world where Tim Horton’s
offers 50 different types of donuts, “it’s
hard to say ‘no’,” says Venema. That’s
why Royal Homes’ collection includes
the Catalina model, a high-end home
that consumers can adjust and alter
until it meets their specific luxury
needs. No two end up alike, Venema
says. “We’ve had some where luxury
items included hardwood floors and
ceramic tiles, and we’ve had others
where the list of extras brings the cost
to a half-million dollars.”
So why the sudden onslaught of big
spenders? Bryan Bougher, Vice President of Quality Engineered Homes
and President of the Canadian Manufactured Housing Institute, thinks it’s
as simple as people who are not willing
to “settle” for something less than
amazing. “People have always known
that buying a new home is a major investment,” he says, “but now they
seem to be more willing to spend more
money to ensure they are thrilled with
the final product.”
The difference is, explains Bougher,
that factory-built housing technology
has advanced tremendously, and consumers are now starting to realize that
they can get the same luxury from factory-built houses as is available for
Building Excellence - Fall 2004 11
Modular Bliss
Photo courtesy of Quality Engineered Homes
When Jamie Armstrong decided to build a luxury
home in south-central Ontario, he chose a factorybuilt home.
“One morning I stood in front of the foundation that had already been poured,” he explains.
“That evening I stood in front of a nearly completed house. It was very impressive.”
The Armstrong home, approximately 4,700
square feet, arrived in 10 different modular sections in December 2003. And, after spending
eight months in the house, built by Quality Engineered Homes, Armstrong says he has absolutely no complaints. “If we were to build
again I would definitely go this route a second
time,” he confirms.
There were a few factors that impressed Arm-
strong about his factory-built home. One, the
time it took to complete was “amazing.” Two, he
explains that the “choices available to us were
overwhelming. From bricks to shutters to flooring, we had all the options we could possibly
need.” And three, “price-wise it was very competitive. Despite the fact that we put a lot of very
high-end products into our home, we weren’t
falling over in shock when it came to paying for
it,” he explains.
These factors and more are what have left
Armstrong incredibly happy with his home. So
much so that he’s recommended the process to
friends and co-workers. Now, all that’s left to do
is sit back and relax. Living in the lap of luxury
— and loving it!
The Armstrong house, built by Quality Engineered Homes
12 Building Excellence - Fall 2004
homes built on-site. “People are recognizing our homes as a good thing. Not
only are they getting a home that exceeds industry standards but in the
process they are also getting the features that they demand. We know that
the sky is the limit — now consumers
realize it too.”
Bougher says the list of extras is
long, including vaulted ceilings, heated
floors, elaborate stonework, Jacuzzi tubs,
libraries and sunrooms. He explains
that in his experience, even modest
homes have added touches of luxury,
whether it is specialty cabinets or custom ceramic tiles. “Everyone wants
something special and something different,” he says. “It’s their dream home,
and we are in the business of making
their dreams come true.”
Hardy Rahn agrees. As Manager of
Sales for North America at Loewen
Windows in Steinbach, Manitoba, he’s
seen the demand for luxury windows
increase over the years. “People are investing more in everything” he says,
“including glass. From huge picture
windows, to patio doors, to custom
sizes and shapes — people are using
windows to tailor their individual
home.” He explains that even with
Loewen’s extensive product line, people still come up with custom requests.
In fact, he estimates that on practically
every order there is at least one custom
window.
“People want the bells and whistles,” adds Paul Baines, Sales Supervisor at Prestige Homes. He explains
that most customers have a checklist
of things they are looking for in a
home, including high ceilings, special
lighting features, designer kitchens, or
even a retreat space off the master
bedroom for quiet relaxation.
In response to consumer demand,
Prestige Homes has developed its Signature Series, which offers completely
custom-designed homes. Homebuyers
are able to adjust plans so that their
house has everything they want,
which, says Baines, “is something that
is necessary to offer to keep consumers
coming back happy. There are so many
things people can add to their design
— so many intricate details — that it
is impossible to tell that the home was
shipped in different pieces. We offer
what people want, and, if we don’t
have it on hand, we will go out of our
way to find it,” says Baines.
At the Spring Home Show, 30,000
people toured Prestige Homes’ luxury
display model. Visitors could not believe that such a beautiful home was
delivered to the site on a Monday
morning and was ready for viewing
Wednesday evening, says Baines.
“They kept saying ‘this was built in a
factory?’ like they just couldn’t believe
it. There were definitely quite a few
jaws dropping that day!”
That jaw-dropping aspect is what
Bougher says is changing traditional
views of the factory-built sector.
“There has been a complete turnaround as to how people see factorybuilt homes. When people walk
through our luxury model homes and
they see all of the features that could
be theirs, well, their pre-existing ideas
turn around really fast!”
“We’re changing the image,” adds
Baines. “And people are taking notice.
They’re demanding more and we have
stepped up to the challenge, meeting
those demands head on.”
■
Photo courtesy of Royal Homes
Building Excellence - Fall 2004 13
W
hether you prefer secondhand stores, big-box retail
outlets or swank boutiques, you can bet that each, while
vastly different, is part of a well-considered plan to showcase goods in the
most efficient and effective way possible to consumers. For factory-built
housing professionals, the retail centre
requires the same careful attention.
Whether it’s on a major highway, in a
rural setting, or on the Web, the system must work for you and your potential customers.
Take, for example, Quality Engineered Homes. A new display court,
located along highway 400, just north
of Toronto, with six lanes of traffic
and thousands of motorists passing by
each day practically screams out, “the
perfect location!”
“The homes literally stop traffic,”
jokes Ron Kirby, Sales Manager at
Quality Engineered Homes. “It’s a definite asset being right ‘in their face’.
Potential customers drive by our show
homes and it piques their interest,
often to the point where they drive in
to take a closer look.”
What draws them in from the
highway are elaborate show homes
that articulate the best of everything a
factory-built home has to offer. The
houses are expertly decorated, fully
landscaped and one hundred percent
“dream home,” explains Bryan
Bougher, Vice President of Quality
Engineered Homes and President of
the Canadian Manufactured Housing
Institute. “People are drawn from the
highway to see what we can offer and
the reaction is always the same —
shock and amazement.”
“And once the potential customers
see just how stunning a factory-built
home can be, it is a lot easier to explain
to them all the benefits of our product,”
says Kirby. “That’s when we can go in
and describe things like our building
practices, all of the available features,
timing and budgets. Once they realize
they don’t have to pull their hair out to
have a brand new house, they are usually very open to the idea.”
Quality’s original display court at
their factory is also on the busy #6
highway in southwestern Ontario.
What prompted the company to open
the second centre? “Location, traffic,
great opportunities and the need to
reach a larger market, namely those in
cottage country,” explains Bougher.
“The days of cheap cottages are gone
and here to stay are ones with oak
stairs and elaborate picture windows.
We want to make sure that everyone
driving by our second display court
knows that we can provide them with
just that!”
Small-town style
On the opposite end of the traffic
spectrum is Guildcrest Homes’ retail
centre, located in Morewood, Ontario. The village, located south of
Ottawa, has a population of less than
400. David Poupore, President of
Guildcrest, says that even with so few
residents nearby, the centre has been
more than profitable over the years.
The advantage, he explains, comes
Centred on Retail
Quality Engineered Homes’ display court and factory attracts thousands of potential customers each year.
Building Excellence - Fall 2004 15
with the fact that a rural setting allows them to showcase their factory
and their homes all at one convenient site.
But, unlike urban-based retail
centres, Poupore says that they don’t
often get “Sunday drivers who are
just checking out houses for the heck
of it. Rather, people who come to us
know they want to buy a house,
which pretty much pre-qualifies
them before they even arrive.”
Many of Guildcrest’s customers
16 Building Excellence - Fall 2004
are rural property owners who are developing their acreages from scratch
or who want to replace a pre-existing
home. And making sure they get
what they want is Guildcrest’s mission, explains Poupore, not only to
guarantee a happy customer but also
to secure future referrals. And the
best way to ensure satisfaction, he
elaborates, is to make sure clients
know just what to expect.
That’s why show homes are an absolute necessity in rural sales,
Poupore explains. “It’s not enough to
just show bare walls to a customer if
you want to change their perceptions
and really win them over. You need
to show them all of the possibilities
— hardwood floors, whirlpool tubs
and flashy designs — after all,” he
finishes, “if you show them the sizzle,
they’ll want to buy the steak.”
Technology triumphs
Have you ever opened an Internet
browser in the hopes of finding out
the latest information on that new
digital camera you want to buy or the
latest power tool you must have for
your garage? Many factory-based
builders are also harnessing the
power of the net to promote their
homes and services to a worldwide
audience.
Located in New Brunswick,
Supreme Homes launched its website
in fall 2003 (www.supremehomes.ca)
and immediately logged thousands of
hits from interested and curious consumers around the world. “What a
great way to advertise our company,”
says Gabriel Robichaud, International Marketing Director at Supreme
Homes. “It’s convenient. It has no
boundaries. It is at their fingertips
and it is open 24 hours a day, 7 days a
week.”
The Supreme Homes website features, among other things, a company
profile, feature homes and image
tours, floor plans and exteriors, and
location maps for their various independent retailers. Robichaud explains that since its launch, the company has finalized several sales for
people who found the independent
retailer links. One couple in Ontario,
for example, who planned to move to
Nova Scotia, found the website and
made the initial contact via email.
Customers aren’t ready to buy
a house directly on the Internet,”
Robichaud explains. “They need to
see a salesperson to finalize the
transaction. But the more information we can supply them on the Internet, the better qualified they become as they source the information
■
they require.”
F
actory-built housing
technology and the
people who have helped
it advance to what it has become today are stepping up to
the plate and proving that it’s
not just about the simple single-family home anymore.
Rather, the market is open to
new and practical applications for factory-based building, uses that include commercial and institutional.
Take, for example, Triple
M Housing based out of Lethbridge, Alberta. With more
than 20 years of experience
under its belt, Triple M Housing has established a solid
base of customers throughout
Canada and into the United
States. And, with sales of approximately $50 million annually, they have ensured a
lasting future. While housing has always been at the heart
of Triple M’s business, they have, over the years, built medical clinics, hotels, offices and seniors’ facilities.
This, says Triple M’s Senior Engineering Manager Peter
Aitchison, while not their main
focus, has proved to be rewarding.
For instance, Triple M is in the
midst of planning a number of seniors’ complexes to be built across
Alberta. North of Edmonton, the
concrete has been poured for one
facility and the project is well
under way. Meanwhile, a hotel also
built in Triple M’s factories has just been finished in Fort
McMurray.
Getting to know the intricacies of the market is a key
component to making it all work, says Aitchison. A seniors’ complex, for example, has a number of unique characteristics that a builder has to be familiar with. Few to no
stairs, extra-wide hallways to manoeuvre wheelchairs and
walkers, and special showers — all contained in a unit
that’s placed within a short walk to vehicles in the parking
lot — are just a few of the distinctive features that these
dwellings must have.
And, according to Aitchison, the market is ripe for
more projects like this in the future. “Looking at demographics and the aging of the baby boomers,” he says, “it is
easy to see that there will be a strong need for seniors’
housing complexes for quite a number of years down the
road.” What makes factory-based building perfect for this
type of situation, he explains, is that units can be built inside the factories throughout the entire winter, ready to be
moved so that the final touches can be completed as soon
as spring rolls around.
Kent Homes' offices at Bouctouche, NB
Practical
Applications
Beyond the
single-family
home
“While our main business still stems from single- and
multi-section, and multi-storey housing,” says Aitchison,
“if there is a demand for another type of unit, we certainly
are going to do our best to fill that need.”
Bringing the Office Home
Kent Homes, based in Bouctouche, New Brunswick, has
applied the practicality of factory-based construction in
their office space — literally. For almost 50 years, Kent has
Building Excellence - Fall 2004 17
been building houses for customers
throughout Atlantic Canada. This
past year, in need of improved working space for employees, Kent took
advantage of the convenience, quality and variety of choices that they
offer their customers.
Kent’s new office building boasts
over 25,000 square feet made up of
10 modules stacked in two storeys.
“But,” explains Ben Doucet, Director
of Sales for Kent Homes, “now that
everything is finished there is no way
you can tell it’s factory-built.” That’s
because its design includes such features as an open and airy interior, ceramic tiles, computerized heating
that can raise the temperature in one
room and lower it in another, big
training rooms, tons of storage and
enough space for approximately 80
employees to do their work.
“It’s a very well-planned building,”
says Doucet. “It’s open space promotes the feeling that you’re not just
stuck in a tiny cubicle somewhere.
The little extras like the computerized heating and large lunch area are
all enjoyed by the employees who
work here.”
Kent Homes has been involved in
a number of other building projects,
including seniors’ housing, hotels and
motels, and classrooms that have
been shipped to Bermuda. During a
hurricane in 2003, when an entire
school complex was destroyed, Kent’s
factory-built classrooms were the
only buildings in the schoolyard left
standing. Kent recently completed a
255-room hotel in Voisey’s Bay, New
Brunswick, that required the assembly of more that 170 separate modules.
“The demand for special projects
is definitely going up,” says Doucet.
“So much so that we are having a
hard time meeting the demand. Even
so, sales are going through the roof.
The industry is growing and we are
definitely here to stay!”
Whether it is hotels, offices, seniors’ complexes or hurricane-proof
schools — factory-built housing companies have the answers that many
who are in need of building space are
■
seeking.
18 Building Excellence - Fall 2004
Beyond
Energy Efficiency
F
actory-based builders say new
home labeling for energy efficiency must be linked to other
environmental and comfort features,
according to a consultation report released by the Canadian Manufactured Housing Institute (CMHI).
The report, entitled “An Energy Efficiency Action Plan for the FactoryBuilt Housing Industry” details the
findings of CMHI study conducted
with the support of Natural Resources Canada.
“CMHI members are committed
to creating the world’s most sustainable homes and communities,” says
Chief Executive Officer, Kathleen
20 Building Excellence - Fall 2004
Maynard. “The homes built by the
factory-built housing sector are
among the most energy efficient built
in Canada. And the landlease community, in which many factory-built
homes are placed, is a planning
model that offers significant opportunities for environmentally appropriate development.”
The result of research conducted
with factory-based builders, landlease
community operators and other industry experts, the report was distributed to members of the industry
across Canada for comment. It outlines the key criteria that builders
identified for a new home labeling
and rating initiative. The criteria
focus on factors that determine the
industry’s ability to participate, and
an initiative’s likely success in the
marketplace.
Among the most important criteria was that there be a solid technical
basis, in order to reduce the potential
risk of poor home performance, and
that consumers be provided with a
clear, understandable basis for comparing the performance of new
homes. Builders said that, in order to
be successful, an initiative must
achieve a “critical mass” in the marketplace — a level of market penetration sufficient to affect how con-
sumers compare and select a new
home. An initiative needs to be designed so that it could secure the participation of a significant portion of
large-volume homebuilders, both factory- and site-based.
“There is consensus that a national approach, based on a tiered rating
system and a market-oriented, descriptive labeling regime is required,”
says David Poupore, a member of
CMHI’s Board of Directors and President of Guildcrest Homes, a licensed
R-2000 builder. “The rating system
must be based on a ‘house-as-a-system’ approach, including energy efficiency and other performance factors
at all levels. The R-2000 Standard
should continue to represent the
“pinnacle” of new home performance, and should be incorporated
into the labeling regime.”
The consultations also found that
in order for a new home labeling program to be useable by the factorybuilt housing industry, flexible approaches to on-site testing will be
needed. Software capable of analyzing the energy performance of surface-mounted homes is also required.
In relation to landlease communities, there is need to include owners
of surface-mounted homes in federal
energy retrofit incentive programs.
There is also a need for better techni-
cal information on how energy upgrades of older surface-mounted
homes can best be accomplished, and
information on the design and development of “green” landlease communities. Government initiatives to
support “green municipal infrastructure” development should be accessible to landlease communities.
Builders said that, in order to
be successful, an initiative
must achieve a “critical
mass” in the marketplace —
a level of market penetration
sufficient to affect how
consumers compare and
select a new home.
“The consultations were the first
step in preparing an action plan that
will help the industry promote the
energy efficiency of factory-built
homes and communities, and equip
the industry to take appropriate
measures in relation to federal energy
efficiency initiatives,” says Poupore.
The CMHI report presents several
specific recommendations for industry action:
• Work with others in the industry,
and government, to develop a
fully workable energy efficiency
rating and labeling program for
new homes.
• Act in the near-term to ensure
that a single, national, new home
labeling program is created.
• Work with others to ensure that a
new home rating and labeling program is based on a balanced and
sustainable partnership model.
• Work with others to ensure that research, development and demonstration activities continue under
the R-2000 “banner” and that the
R-2000 Standard is preserved.
• Once the required software is
available, surface-mounted homes
should be included in both new
home rating and labeling programs and retrofit incentive programs.
• A “best practices” technical handbook for energy efficient retrofitting of older surface-mounted
homes should be developed to
support community operator and
homeowner decision-making.
• A “green development guide” for
landlease communities should be
■
developed.
Building Excellence - Fall 2004 21
Great Expectations
Customer Service Makes the Difference
P
robably the two most important
words in the housing industry
today are “customer satisfaction”. Customer satisfaction is not a
brand-new concept, but it has become a focal point for business planning in a powerful way.
Traditionally, "customer service"
has been synonymous with "aftersales service" — i.e. what you do after
people move into their new home in
the event that something needs to be
changed, repaired or replaced.
If you promise to turn their
dreams into reality,
you had better deliver.
Today, customer service is seen in
a broader context. Consumers are
getting more educated and demanding. Today’s homebuyers expect
more, and they will put up with less.
“The end goal of each and every
sale is a satisfied customer and a reasonable profit,” says Bob Richards,
President of The Home Centre, in
Bridgewater, N.S. “The chances of
that happening are much greater
when we serve each and every cus-
tomer well throughout their entire
buying experience. That’s why it’s so
important to make sure that the people who drive your success are happy
with your service — before, during
and after the sale.”
Steven Peabody, Sales Manager at
Hospitality Homes agrees. He says
that the service a company provides
is crucial, especially when it comes to
a major purchase like a home. “One
bad review can negate one hundred
good sales,” Peabody explains.
“That’s why attention to customer
service is so important. It’s the largest
reflection of the quality your company provides and it’s what will generate future business for your company.”
While customers are initially more
focused on cabinet colours and room
size, the home’s warranty can be a
major player when it comes to closing a sale and maintaining satisfied
customers. Bob Walsh, Vice President for Claims and Inspections at
the Residential Warranty Company
of Canada (RWC) says that while a
warranty may not be the main focus,
it gives customers a sense of security
in the event that problem arises.
“Having a solid warranty is a comfort
factor for a homeowner and it is
quickly becoming a top priority for
buyers,” he says.
Walsh says that home warranties
weigh in right after location, design
and financing. That’s why the RWC
works with builders and retailers to
ensure that new home buyers have
this important coverage.
After all, explains Ray Haynes
from Maple Leaf Homes, “just because you’ve sold the house doesn’t
mean the buyers aren’t customers
anymore. If they have a problem you
have to fix it.”
■
“Just because you’ve sold the
house doesn’t mean
the buyers aren’t customers
anymore. If they have a
problem you have to fix it.”
CMHI’s Customer Service Workshop
The Canadian Manufactured Housing Institute
(CMHI) is developing a new Manufactured Housing Consultants (MHC)™ workshop that will deal exclusively
with customer service. The workshop will be launched in
Prince Edward Island in September 2004, in conjunction
with the semi-annual meeting of the Manufactured Housing Association of Atlantic Canada (MHAAC).
Funded by CMHI, Canada Mortgage and Housing Corporation and the MHAAC, the workshop will be offered
for delivery across Canada to help participants hone their
customer service skills and ensure customer satisfaction.
22 Building Excellence - Fall 2004
Vib Reid of Reid/Foster Associates, who is helping to
develop the workshop, says that customer service is vital to
business success. "Satisfied customers mean a healthier
bottom line — controlled service costs, increased 'word of
mouth', more referral sales, and lower marketing costs," she
explains. The workshop will show participants how to integrate customer service into every step of a home purchase, from sale through construction, possession and warranty follow-up.
To register for the September workshop in PEI, contact
Don Lagacy at the MHAAC toll-free at 1-888-341-4663.
Regional News
20-Foot Wide Designs Prove
Popular in Alberta
In June 2001, the Modular/Manufactured
Housing Association of Alberta and
Saskatchewan (M/MHA) and Alberta Transportation reached an agreement on conditions for moving 20-foot wide homes. Since
that time, the designs have become amazingly
popular with homebuyers.
“The excellent highway network in Alberta opened up the Province to the movement
of these homes,” says Executive Director Claudette Stetsko. Singlemove permits are required, which facilitates tracking the number of
homes shipped.
“Industry designers have done amazing work with the interior, and
the extra width has allowed for spacious rooms, and dramatic features.
The retailers report that the average selling price for these homes is
around $95,000, which is very cost effective considering the many
features offered, and the cost of housing in this booming region of the
country,” she adds.
Stetsko reports that several landlease communities have reconfigured their lots to accommodate the wider homes. “Several new community development projects are under way, and the new lot layouts
and wider homes are making a tremendous visual impact as people
drive by the developments. It is affecting the image of the our industry in a very positive way.”
The Atlantic Market
Factory-based builders in Atlantic Canada
report a strong housing market in the region,
with a 15.3% increase in deliveries in June
2004 over June 2003. By comparison, Canada
Mortgage and Housing Corporation reports a
5.6% increase in overall single-family housing
starts in the region during the same period.
“This strong market performance is the result of a consumer-driven approach at the retailer and manufacturing level, with a strong
focus on quality and client service,” says Don
Lagacy, Executive Director of the Manufactured
Housing Association of Atlantic Canada. “The
establishment of very high-visibility retail sales
centres across the region, and the ability of
manufacturers to adjust their production capacity to meet the increased demand, are also contributing factors in the increased market share
for the factory-built housing sector.”
Industry education
How’s it All Add Up?
After working with the M/MHA to reach an agreement on the
moving conditions of 20-foot wide homes, Alberta Transportation
recorded a significant increase in the homes’ popularity.
20-FOOT WIDE HOMES, ALBERTA
2001
2002
2003
2004
JAN
20
43
23
FEB
18
33
38
MAR
16
43
59
APR
44
53
58
MAY
47
72
70
JUNE
10
58
70
JULY
13
60
72
AUG
7
75
81
SEPT
20
44
86
OCT
19
62
50
NOV
20
58
68
DEC
12
40
52
TOTAL
101
542
723
Source: Alberta Transportation
248
Lagacy reports that continuing education
continues to play a key role in the sector’s success. The MHAAC will be hosting another series of Manufactured Housing Consultant
(MHC)™ workshops beginning September
2004, including the launch of the one-day Customer Service workshop on September 24,
2004 in Prince Edward Island. “Our objective is
to ensure the highest level of satisfaction for
the consumer when purchasing a home from a
designated MHC salesperson,” he says.
Safety in the workplace
The MHAAC recently hosted a series of
networking meetings among factory-based
builders in the Atlantic to provide an opportunity to share workplace safety programs currently in place at the various plants. “This initiative
will increase awareness of health and safety issues and their effect on the bottom line,” says
Lagacy. The Association aims to develop a bestpractice model to help ensure employee safety,
and reduce injuries and lost time.
The next series of safety meetings will include the participation of representatives of the
Workplace Health Safety and Compensation
Commission.
Building Excellence - Fall 2004 23
Innovative Homes
Popular For Export
A veteran of the residential construction industry since 1989 and accredited by La Garantie des maisons
neuves (new home warranty plan) of
the Association provinciale des constructeurs d’habitations du Québec —
APCHQ — (Québec’s Home Builders
Association) since 1990, Maisons
Laprise has built several thousand
homes in Québec and around the
world.
Maisons Laprise has recently revolutionized the construction market with
the creation of its innovative new
concept in housing. This foldable,
transportable home has all the
advantages of a dwelling that is able to
be adapted for multiple uses. Whether
your permanent or tem-porary site is
located at the water’s edge, in the
mountains, at a campsite or anywhere
else, HABITAFLEX can be used as a
main residence, cottage, sales office or
motel. This home can also be used
anywhere in the world as emergency
housing in the event of an earthquake
or other natural disaster.
HABITAFLEX is a four-season,
foldable, transportable home with a
fully finished interior and exterior. It
continued on page 26
La Garantie des maisons neuves, administered by the APCHQ for more
than 25 years, served as the model for
the Québec Government when it
legislated its mandatory new-home
warranty in 1999. Over the past two
decades, the more than 10,000 accredited member-builders of this plan
have erected a total of 300,000
dwellings across Québec. With La
Garantie des maisons neuves, the
APCHQ has truly redefined the
word prevention. The warranty plan
is a market leader, covering 80 per
cent of new homes. It provides consumers with the assurance of quality
construction and protects their investment. For both buyers and
builders, it carries the seal of professionalism for which the APCHQ is
known.
For more information on the
APCHQ’s Garantie des maisons
neuves Club Usiné (factory-built
house warranty program offered
through La Garantie des maisons
neuves de l’APCHQ), contact Gilbert
Poirier, Special Projects Director, at
1-877-427-2684.
Building Excellence - Fall 2004 25
features two bedrooms, a bathroom
with shower, a functional kitchen
and living room, all electrically heated. The water and electrical systems
are built into the walls. The home is
fully operational, meaning that you
can move into it on the day it is delivered. Simply use the ingenious crank
system to effortlessly transform
HABITAFLEX into a roomy and comfortable home. HABITAFLEX also has
the advantage of being easily mobile,
since it serves as its own container.
Several additional options are
available to individual customers or
distributors. Because a concrete foundation is not necessary, HABITAFLEX can be installed on pilings,
jacks, and other supports. It is also
available on wheels in order to facilitate numerous relocations or to meet
certain municipal standards.
HABITAFLEX is designed to withstand winter cold with its excellent insulation and innovative sealing joints.
The quality of the insulation also
means that the home’s interior stays
cool in the hottest climates.
With 90 per cent of its sales derived
from export, HABITAFLEX now
allows the user who wants to get away
from it all to live in total comfort and
freedom in a foldable home. You will
immediately appreciate the comfort of
the HABITAFLEX home and be
pleasantly surprised by the sense of
spaciousness and warmth bestowed by
the natural-wood interior finish.
Everything has been thought out to
the tiniest detail to meet your needs.
HABITAFLEX is an attractive and
comfortable home — wherever you
■
take it!
26 Building Excellence - Fall 2004
2004 Builder Directory
Triple M Housing Ltd.
A
t Triple M Housing, we pride ourselves on innovation, industry leadership and the continuous improvement of the homes and services we provide.
But most of all, we take pride in our commitment to customer satisfaction, and in our ability to meet the specific
needs of each and every one of our new homeowners.
It all begins in our design and engineering department,
where drawings are prepared for each client’s home, with
customized layouts to suit individual preferences and requirements. In addition to building a wide range of singlefamily homes, Triple M has worked with developers to create several multi-family residential and commercial
projects, from adult lifestyle communities to offices, medical clinics and hotels. To every project, whether large or
small, we bring the same high level of attention to detail
and commitment to excellence.
Triple M Housing was the first factory-built home producer in North America to achieve the Quality Management Institute’s ISO 9001 certification. Since then, we
have continued to find new and better ways to build our
homes and deliver them to our clients. That level of quality
control has enabled us to deliver new homes to people in
both urban and rural areas throughout British Columbia,
the Prairies, the three Territories and Ontario, as well as
Alaska and the mid-western United States.
Quality assurance does not end when the home leaves
the factory. Triple M homes are shipped as a complete unit
or in multiple modules. Since they often travel several
hundred miles, careful attention is paid to both the design
and transportation method to ensure that the home arrives
at its final destination in same excellent condition our inspectors recorded when it left. Our expert service representatives ensure that all specifications are met at the home
site, providing comprehensive training and any needed
troubleshooting advice to our installation teams. And all
Triple M homes come with full structural and product warranties.
With more than 20 years experience and more than
12,000 homes to its credit, Triple M Housing employs 250
highly qualified and dedicated staff at its 180,000 sq. ft.
facilities in Lethbridge, Alberta.
Triple M Housing
185 Stubb Ross Road
Lethbridge, AB T1K 7N3
Tel: (403) 320-8588
Fax: (403) 320-6925
www.mmmhousing.com
Building Excellence - Fall 2004 27
2004 Builder Directory
The Story of
Supreme Homes
I
Supreme Homes
2650 Main Street
P.O. Box 4029 Station B
Tracadie-Sheila, NB E1X 1G4
tel: (506) 395-6997
fax: (506) 395-7622
www.supremehomes.ca
L’Historique de
Maisons
Suprême
n 1982, Aristide Savoie founded a small construction
company and began building barns and garages.
Eight years later, his son Robert joined the company
and a new name was given to the company: A. & R.
Savoie and Sons Enterprises Ltd. Aristide is President and
Robert is Vice President and Operations Manager.
In 1995, the company expanded and constructed a 6000
square foot building in the Tracadie-Sheila Industrial Park
in northern New Brunswick.
The company began building small homes, barns and
garages in the facility and constructed houses on various
sites.
In 1999, the company expanded its facility to 42,000
square feet with a capacity to build one house per day.
Today the company has independent retailers throughout Atlantic Canada and the Gaspé Coast.
The company is well known for the exceptional high
quality of its work and its excellence in after-sales service.
We custom build to your needs and lifestyle!
E
n 1982, Aristide Savoie fonde une petite entreprise de construction de remises et de garages.
Huit ans plus tard, Robert, son fils, s’associe à
lui. L’entreprise adopte alors un nouveau nom – Les Entreprises A. & R. Savoie et Fils Ltée. Aristide est le
président et Robert est le vice-président et le directeur
des opérations.
En 1995, l’entreprise prend de l’expansion et s’installe dans le parc industriel de Tracadie-Sheila. Une
usine de 6000 pieds carrés est alors construite.
L’entreprise construit alors des « Mini-Homes », des
remises et des garages et construit des maisons sur le site.
En 1999, l’entreprise agrandit son usine à 42,000
pieds carrés, ce qui leur donne une capacité de construire une maison par jour.
Aujourd’hui l’entreprise possède des concessionnaires
au Canada Atlantique et en Gaspésie.
L’entreprise est bien reconnue pour sa qualité exceptionnelle et son excellence en service après-vente.
Nous construisons à vos spécifications et à votre style
de vie!
Building Excellence - Fall 2004 29
30 Building Excellence - Fall 2004
2004 Builder Directory
Royal
Homes
R
oyal Homes has built more than 6,000 single- and
multi-unit residential homes in the 32 years since it
was incorporated in 1971.
During that time, the company has also built townhouses, multi-storey hotels, school additions and office
buildings for a wide range of customers.
Located in 86,000 sq. ft. of factory space in Wingham,
Ontario, with a production capacity of 650 homes per year,
the company designs, builds and provides onsite construction services. No two homes are exactly alike—custom
building is the order of the day.
For most customers, the process begins with Royal
Homes’ website and the most popular home plans, but customizing really gets under way with a visit to the company’s
facility and discussions with the Royal Homes design centre. Designers work with customers to create a design that
meets their requirements—or the company can work to the
customer’s own architect plans. Every detail is covered—
kitchen cabinets, fireplaces, bathrooms, floor coverings,
etc.—before a firm price is agreed upon. The company will
also take care of all necessary on-site work, site preparation
to foundation or basement construction.
Royal Homes is proud of its award-winning achievements. The company has been selected to build the National Home Show Dream Home five times, and has been
nominated for the Ontario New Home Warranty program’s
Ernest Assaly Award for “Superior After Sales Service.”
Royal Homes is a charter member of the Ontario New
Home Warranty Program. In 2003, the company was recognized by the program for 27 consecutive years of achieving
the highest warranty rating.
Royal Homes was also recognized for excellence in the
recent award of a $10-million contract for 95 condominium homes on the east side of the City of Detroit. Known as
English Village, and styled after traditional London rowhouses, the units will be built in the company’s Wingham
plant and shipped to Detroit by road. The contract is the
largest of its type ever awarded to a Canadian company and
the project will take three years to complete. The company
will be adding an additional 25 employees to its workforce
for the duration of the contract.
Royal Homes is led by a management team headed by
President Pieter Venema. With 25 years of experience in
manufacturing and construction, Venema’s emphasis is on
state-of-the-art technology coupled with traditional craftsmanship. Executive Vice President Doug Kuyvenhoven,
and Operations Manager Klaas Jorritsma, round out a team
committed to the application of modern technology and
old-fashioned quality to the building of factory-built
homes.
Royal Homes
P.O. Box 370, Arthur Street
Wingham, ON N0J 2W0
Tel: (519) 357-2606
Fax: (519) 357-1742
www.royalhomes.com
Building Excellence - Fall 2004 31
32 Building Excellence - Fall 2004
2004 Builder Directory
Quality Engineered
Homes Ltd.
C
ustomer demand for factory-built custom homes
has never been better – so good that Quality
Engineered Homes continues to enjoy year-overyear growth and success. With a strong core market in
Ontario and a rapidly expanding modular export division
in Michigan supplying single- and multi-family projects,
Quality has evolved into Canada’s leading factory-built
housing manufacturer.
The company’s customers enjoy Quality’s full range of
services and from foundation through to finished home
generally takes less than 3 months; the details of which
are managed by Quality’s experienced and dedicated staff.
Customers from all corners of the province travel to
experience the elegance of 6 newly decorated show models in Mount Forest, north of Guelph. Recently, Quality
opened its second location at the Cookstown Outlet
Mall, just south of Barrie (off Highway 400, on Highway
89), with two new model homes and a spectacular décor
and sales centre. Due to Quality’s overwhelming success,
they have introduced 12 new models taking their already
impressive design library to more than 85 plans. These
elegantly crafted customized homes range in size from 800
to over 3,000 square feet. The new Grand Collection has
models from 1,200 to 2,600 square feet.
Loyal customers take great pride knowing their carefully crafted home has been built through a cold, harsh
Canadian winter in a temperature-controlled, predictable
environment. The result — a better built home.
Quality’s head office is conveniently located in
Mount Forest. Its 100,000 square-foot facility, located on
16 acres of land produce all components of the home.
The company has also added truss equipment to its facility — truly a turnkey, one-stop shop for a custom-built
home.
Numerous awards have been presented to Quality for
excellent design attributes as well as 15 consecutive years
of “Excellent” ratings through Ontario’s provincial warranty program.
Quality Engineered
Homes Ltd.
R.R. #2
Kenilworth, ON
N0G 2E0
Tel: (800) 265-2648
Fax: (519) 323-3897
www.qualityhomes.ca
Building Excellence - Fall 2004 33
34 Building Excellence - Fall 2004
2004 Builder Directory
Prestige Homes
P
restige Homes has a long and distinguished history.
Started in 1973 as a small family enterprise, we are now
one of the largest homebuilding companies in Atlantic
Canada, and a proud member of the Shaw Group of companies. Prestige Homes provides quality homes to customers in
New Brunswick, Nova Scotia, Prince Edward Island, Newfoundland and the Northeastern U.S. through a network of
builders.
The first home came off the production line in April 1974.
Within 18 months, the firm was producing 200 homes per
year. Today, that figure has almost doubled. The company
now has 150 employees and has produced more than 9,000
homes.
Prestige builds manufactured homes, modular homes, panelized homes and light commercial projects.
Customers can, and do, take part in designing their own
floor plans. Prestige believes in the customer becoming a
partner in design. The company prides itself in producing
highly efficient and well-designed homes with the customer
in mind. The latest materials and technology are constantly
being introduced in order to produce a home of superior
workmanship and quality-control. Prestige maintains a tight
quality control system and is a registered R-2000 builder.
The last few years have been filled with growth, awards
and firsts. Prestige-built homes have won the New Brunswick
Home Builders’ Association single-family homebuilder of the
year award for both 1999 and 2000. The company also won
an award for the most outstanding home under 2,000 sq. ft.
from the Nova Scotia Home Builders’ Association. Also in
2000, Prestige Homes built the first-ever EnviroHome produced in a factory, with its sister company Clayton Developments, for the community of Portland Hills, New Brunswick.
The New Brunswick Department of Economic Development and Tourism awarded Prestige Homes an Export
Achievement Award for its sales into the United States.
Along with its strong Atlantic Provinces and U.S. customer base, the firm has developed products that meet housing needs around the world. Prestige homes have been
shipped to the Middle East, Japan, China, The Netherlands,
Romania, Russia and Germany.
Prestige Homes
14 Industrial Drive
Sussex, NB E4E 2R8
tel: (506) 433-9130
fax: (506) 433-9141
www.prestigehomes.ca
Building Excellence - Fall 2004 35
36 Building Excellence - Fall 2004
2004 Builder Directory
Northlander
Industries
M
asters of both style and substance, the Northlander design/production team have been leading
the manufactured home industry as it has grown,
delighting customers and always enforcing the value of
“Owning a Northlander”. Our reputation distinguishes us
as a manufacturer worthy of our customers trust.
From our start in 1964 we’re celebrating over 40 years
of excellence, a significant achievement shared with a
devoted customer base, dedicated retailer network and our
team of highly skilled designers, draftsmen, artisans and
technicians. Northlander’s reputation for excellence comes
as no surprise, when you understand the values of our family owned leadership. Pride of product is a core value at all
levels of our operations.
Northlander manufactures a variety of Canadian Standards Association-certified units, products covering the
spectrum of homes and leisure residences. We specialize in
homes specifically tailored to planned retirement developments and the retirement lifestyle.
Quality, durability and performance continue to be our
focus: attention to detail in every aspect is inherent in the
Northlander name. Customers can expect innovative design
in exterior styling and floor plans, expert construction and
top-quality materials. Our attention to warranty and full
follow-through complete the Northlander experience.
Northlander’s extensive production facilities in Exeter,
Ontario, encompassing 155,000 square feet, convey an
exciting and creative atmosphere where our team’s expertise shines at every stage: from preliminary sketches to the
finishing touches, every Northlander is crafted with care.
For more than 40 years, it has been our life’s work to
create distinctive homes and retreats that express the
essence of leisure living by design, value and quality in
every detail. Style and substance…making the choice of a
Northlander truly something to celebrate.
Northlander Industries
165 Thames Road East
Exeter, ON N0M 1S3
Phone: (519) 235-1530
Fax: (519) 235-2789
www.northlanderindustries.com
Building Excellence - Fall 2004 37
38 Building Excellence - Fall 2004
2004 Builder Directory
Maple Leaf
Homes
M
aple Leaf Homes is located in Fredericton, New
Brunswick, and ships manufactured homes to the
four Atlantic Provinces and the eastern United
States. A network of more than 30 retailers throughout the
region assists customers through the homebuying process.
Maple Leaf Homes offers a range of sizes and styles of factory-built homes including bungalow, ranch, Cape Cod,
colonial, two storey, duplexes and other multiple units, as
well as the flexibility to do total custom plans.
The company offers cost savings through volume purchasing of such items as brand name appliances, bathroom
fixtures, carpets and flooring, designer cabinets, energy efficient components, and insulation — just to name a few.
Custom designs and specifications, in-plant quality control
and accurate scheduling — with no weather delays and no
cost overruns. Quality is maintained throughout construction in the controlled, indoor environment of the manufacturing facility.
Maple Leaf Homes also offers “Intelligent Housing Systems.” A microcomputer-based electronic surveillance system provides protection against burglary, fire and other
emergencies, and also allows the homeowner to prewire
home entertainment and telecommunication equipment to
keypad controls.
Maple Leaf Homes
P.O. Box 27
Fredericton, NB E3B 4Y2
Tel: (506) 459-1335
Fax: (506) 450-3016
www.mlhomes.nb.ca
Building Excellence - Fall 2004 39
2004 Builder Directory
Kent Homes
K
ent Homes has been building quality homes and
commercial structures since 1958, as part of the J.D.
Irving, Limited group of companies, who have over
100 years of involvement in the forest products business.
We are Atlantic Canada’s largest homebuilder with a network of exclusive professional retail partners serving customers in Atlantic Canada and Northeastern United
States. Kent homes has a 140,000 square foot manufacturing plant in Bouctouche, New Brunswick, and a 72,000
square foot plant in Debert, Nova Scotia. We offer more
than 400 different home designs, in both classic and contemporary styles for two-storey, Cape Cod, split entry, split
level, bungalows and mini-homes. We also build custom
homes. The benefits of a Kent Home or Kencraft MiniHome are:
• Warranties – “Good as Gold” 7-year Structural Warranty, 10-year Residential Warranty Protection Plan and
one year on workmanship and materials.
• Built Indoors – in a clean, climate-controlled environment and inspected at every stage by our expert certified
inspectors.
• Guaranteed Prices – no cost overruns and our customers
do not have to pay interim builder payments.
• Complete Home Construction – including site work and
foundations.
• Design Flexibility – Your plans or ours.
Kent Homes’ subdivisions have been developed in
Moncton, Fredericton and Saint John, New Brunswick, in
the Halifax area and in the New England States. New subdivisions will be opened in 2004.
We also design a full line of commercial structures, from
industrial facilities to professional buildings, apartments,
educational, healthcare, recreational and retail facilities.
Kent Homes
28, chemin du Couvent
Bouctouche, NB E4S 3B9
Tel: (506) 743-2481
Fax: (506) 743-5953
www.kenthomes.com
Building Excellence - Fall 2004 41
2004 Builder Directory
Hospitality Homes
“P
eople will tell you what they want — you just
have to listen for it.” These are the words of
Sam Galloway, co-owner of Hospitality Homes
Ltd., a homegrown business nestled in the middle of the
Saint John River Valley in Woodstock, NB, just seven
miles from the U.S. border. Sam and his wife Shirley (coowner), have not only listened to their U.S. clients; they
went out soliciting their feedback. And it has paid off.
Over the past year the Galloways have managed to
increase their business by 25% in the U.S. resulting in over
80% of the employees at Hospitality Homes being supported by the company’s export sales.
Hospitality Homes’ major production focus is on modular homes with an increasing interest in panelized housing. Hospitality Homes is finding success in other markets
as well. Ireland and Iceland are also impressed with the
quality and design of the homes built by the company and
Sam and Shirley are looking to expand in these markets
in the near future. “We are continually looking to expand
our markets and grow our business,” quotes Sam.
With over 50 people employed directly with Hospitality Homes, it makes a large impact in the community of
5,200. Sam and Shirley’s efforts have been recognized
locally by the community in being voted the “Number
One Home Builder” for the last three consecutive years.
Provincially, they have won numerous awards through the
New Brunswick Home Builders’ Association, including
the Association’s first ever Builder of the Year as well as
energy efficiency awards. Most recently Hospitality
Homes was awarded the prestigious Canadian Manufacturers and Exporters and Business New Brunswick’s Export
Achievement Award for 2004, recognizing outstanding
performance in export trade.
With over 30 years in the construction industry, the
Galloways continue to grow their market share each year.
The company has undergone a number of transformations
over the years, beginning as Hospitality Town Builders
Ltd., specializing in R-2000 on-site construction, and then
later becoming Hospitality Homes Ltd., expanding into
modular and panelized homes, now the focus of their business.
“The key is to never limit the possibilities in manufactured housing.” Sam explains that success in the factorybuilt housing business takes a lot of hard work, lots of listening and the assurance of a high-quality home for the
consumer. Hospitality Homes continues to do just that.
Hospitality Homes
110 First Plymouth Road
Woodstock, NB
E7M 4M2
Tel: (888) 544-3100
or (506) 325-2643
Fax: (506) 325-9823
42 Building Excellence - Fall 2004
2004 Builder Directory
Guildcrest Homes
T
he well-designed and built, modular, energy efficient homes from Guildcrest Homes have become
the benchmark demanded by new home buyers.
The company operates a full service sales centre with
three fully decorated versions of its most popular models at
its Morewood factory location. Canadian sales from this
location are generally turnkey. Factory tours are also available by appointment.
Guildcrest also continues to successfully develop an expanding network of independent builder customers who
incorporate Guildcrest’s modular homes into their projects.
While Guildcrest has a standard product offering, most
customers, both retail and wholesale, take advantage of the
company’s experienced design staff and flexible manufacturing to customize their homes.
Small- to medium-sized developers continue to be an
important part of Guildcrest’s customer base. Challenged
by the shortage of skilled trades, the difficulty of
managing building sites and customer expectations, and
delivering a quality product at an acceptable margin, forward-thinking developers are now turning to partnerships
with factory-built housing producers like Guildcrest.
Whether your target is 3 homes per year, or 30, we welcome the opportunity to show you what we can do!
Guildcrest operates with a workforce of over 200 in
120,000 sq. ft. of production space with the capacity to
produce 12,000 square feet of custom-built housing per
week. Guildcrest is certified by the Canadian Standards
Association (CSA) and various State agencies to
build homes for delivery throughout Ontario, Québec and
the northeastern United States.
Guildcrest Homes
P.O. Box 10,
20 Mill Street
Morewood, ON
K0A 2R0
Tel: (613) 448-2349 or (800) 249-1432
Fax: (613) 448-3464
www.guildcrest.com
Building Excellence - Fall 2004 43
buyer’s guide
AIR BARRIER/HOUSE WRAP
Alcan Composites Inc. . . . . . . . . . . . . . . .30
ASSOCIATION
CHBA . . . . . . . . . . . . . . . . . . . . . . . . . . . .32
Quebec Home Builders Association . . . . .24
AUTOMATED EQUIPMENT
Homag Canada . . . . . . . . . . . . . . . . . . . .19
BUILDING PRODUCTS
EMCO Building Products Corp. . . . . . . . . .32
COMPLETE RADIANT HEATING PRODUCTS
Radiant Floor Company . . . . . . . . . . . . . .21
CROWN CORPORATION
CMHC . . . . . . . . . . . . . . . . . . . . . . . . . . . .6
ENERGY EFFICIENT GLAZING SYSTEMS
Abundant Energy . . . . . . . . . . . . . . . . . . .20
44 Building Excellence - Fall 2004
FACTORY MACHINERY
The Koskovich Company . . . . . . . . . . . . .28
FANS
Aeroflo . . . . . . . . . . . . . . . . . . . . . . . . . . .20
FAUCETS & ACCESSORIES
Moen Inc. . . . . . . . . . . . . . . . . . . . . . . . .45
FINANCIAL/MORTGAGE SERVICES
Royal Bank of Canada . . . . . . . . . . . . . . .36
FINANCING
GE Commercial Distribution Finance . . . .26
FLOOR COVERINGS
Shaw Industries . . . . . . . . . . . . . . . . . . . .38
FLOORING PRODUCTS
Alloc Inc. . . . . . . . . . . . . . . . . . . . . . . . . .30
INSULATION DESIGN ACOUSTICS
Owens Corning . . . . . . . . . . . . . . . . . . . . .4
INSULATION EQUIPMENT
Star Machine Works . . . . . . . . . . . . . . . . .38
INSURANCE
PFS Corporation . . . . . . . . . . . . . . . . . . . .36
INSURANCE/FINANCIAL SERVICES
Industrial Alliance Company . . . . . . . . . . .44
LOCKS, DOOR HARDWARE & BATH
ACCESSORIES
Taymor Industries . . . . . . . . . . . . . . . . . .38
MANUFACTURED HOME BUILDER
Kent Homes . . . . . . . . . . . . . . . . . . . . . . . .8
Maple Leaf Homes Inc. . . .inside front cover
Prestige Homes . . . . . . .outside back cover
Triple M Housing . . . . . . . .inside back cover
MANUFACTURED HOUSING ASSOCIATION
MHA of Atlantic Canada . . . . . . . . . . . . . .34
MANUFACTURING MACHINERY
Pacific Automation . . . . . . . . . . . . . . . . . .21
PLUMBERS/PIPEFITTERS UNION
United Association of Plumbers &
Pipefitters . . . . . . . . . . . . . . . . . . . . . . .16
PLUMBING PRODUCTS
Zurn Plumbing Products . . . . . . . . . . . . .25
POWER COMPANY
Manitoba Hydro . . . . . . . . . . . . . . . . . . . .34
POWER PUSHERS
Power Pusher . . . . . . . . . . . . . . . . . . . . .36
QUALITY ENGINEERED HOMES
Quality Engineered Homes Ltd. . . . . . . . .36
RECRUITMENT & SERVICE
PROVIDER/APPRENTICESHIP
Halton Industry . . . . . . . . . . . . . . . . . . . .34
SAWS
Monet Desauw Inc. . . . . . . . . . . . . . . . . .40
SIDING PRODUCTS
James Hardie Building Products . . . . . . .14
SOLAR EQUIPMENT/SUPPLIES
Solar Converters . . . . . . . . . . . . . . . . . . .38
TRUSS & PLATE SUPPLIER
Eagle Metal Products . . . . . . . . . . . . . . . .18
TRUSSES
Truss Acadienne Inc. . . . . . . . . . . . . . . . .45
VINYL SIDING, DOORS, STEEL PANELS &
ALUMINUM EXTENSIONS
Elixir Industries . . . . . . . . . . . . . . . . . . . .34
WALL PANEL EQUIPMENT
Triad Merrick Machine Company . . . . . . .45
WALL PANEL MANUFACTURER
TD Snow & Son Inc. . . . . . . . . . . . . . . . . .26
WARRANTY PROGRAMS
Atlantic Home Warranty . . . . . . . . . . . . . .26
WINDOW & DOOR MANUFACTURER
Euroline Windows Inc. . . . . . . . . . . . . . . .38
WINDOW & DOOR MANUFACTURERS
CWD Windows & Doors . . . . . . . . . . . . . .18
WINDOWS/DOORS
Jeld-Wen . . . . . . . . . . . . . . . . . . . . . . . . . .3
WOOD/WINDOWS/DOORS
Loewen . . . . . . . . . . . . . . . . . . . . . . . . . .10
WOOD CONNECTORS
Simpson Strong Tie . . . . . . . . . . . . . . . . .38
Building Excellence - Fall 2004 45
APPLICATION FOR MEMBERSHIP
www.cmhi.ca
To apply for membership, simply fill out this form and send by fax or mail to
the Canadian Manufactured Housing Institute, 150 Laurier Avenue West, Suite 500, Ottawa, ON, Canada, K1P 5J4
• Fax: 613-232-8600 • Tel: 613-563-3520 • E-mail: [email protected] •
Company Name ______________________________________________________________________________________
Contact Person _______________________________________________________________________________________
Mailing Address ______________________________________________________________________________________
Telephone _________________________________________Fax ______________________________________________
E-mail_____________________________________________Website___________________________________________
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We hereby apply for membership in the Canadian Manufactured Housing Institute (CMHI) under the membership category checked:
MEMBERSHIP CATEGORIES
(CHECK ONE)
Manufacturer—Persons, firms or corporations engaged in building manufactured
or modular homes certified by CSA A277 and/or CSA Z240 standards, as well as
those engaged in building panellized and pre-engineered or packaged structures.
Supplier—Supplier of components, goods or services to the manufactured
housing industry.
National
Regional
Retailer/Builder or Community Owner/Manager—Persons, firms or corporations
engaged in the sale of factory-built housing or the management of manufactured
home communities.
National
Regional
Affiliate (non-voting)—Government organization, industry association, codes or
standards agency, or other parties having an interest in the industry.
National
Regional
Contact the CMHI office for information on membership criteria and fees.
Please provide a brief profile of your firm, which will be used to introduce your company’s products and services to the membership.
COMPANY PROFILE
Date of Incorporation/Registration: ________________________________________________________________________
Management Structure:_________________________________________________________________________________
Background and Product Description:______________________________________________________________________
___________________________________________________________________________________________________
CMHI CODE OF ETHICS
We undertake to, as a condition of membership:
• Adhere to the standards of the Institute as may be set for the manufacture and marketing of
homes, including the supply of materials and services, and reimburse the Institute for fees related
thereto.
• Avoid all conduct or practices that would discredit or do injury to the Institute or its members.
• Adhere only to those business practices that provide the public with a clear and definite understanding of the products, services and warranties being offered by the member and the obligations
of each to the other; and to conduct all dealings on the basis of trust, value and service.
• Operate so as to extend the effectiveness of the Institute by exchanging information, experience and research in order to
provide better housing to our customers.
These responsibilities are freely and solemnly assumed and form part of an obligation as members of the Canadian Manufactured Housing Institute.
I have read and agree to abide by the Code of Ethics of CMHI as listed above.
Signature of Applicant
Date