empresa

Source: EGM 2nd AC 2016
OUR IDENTITY
EMPRESA, the financial Sunday supplement that informs and analyzes
Easy, agile and quality format, to better understand the present time
EMPRESA offers full color
EMPRESA is not only information, we also analyze
and read into Economy
EVERY SUNDAY WITH ABC
HOW ARE WE?
The most complete supplement, divided in three sections each
week
EMPRESA
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•
•
•
•
•
•
The keys of the week
Tribuna
On cover
Business strategies
Analysis
Global Economy
Interview
AHORRO E INVERSIÓN
•
•
•
•
•
•
•
Opening editorial
Investor’s clues
Where to invest
Taxation
My favorite shares
Funds
Markets
INFOEMPLEO
•
•
•
•
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Employ and training
News about labor market
The opinion of experts
Interviews with senior managers
Designations
Interview
Job offers
CIRCULATION
292.774
153.286
125.768
Razón
ABC
El Mundo
El País
80.108
Source: OJD 2015 Sunday
SPONSORSHIP IN FRONT COVER
Formats subject to availability and booking. To be approved by editorial team
CIRCULATION OF FINANCIAL DAILIES
Number 1 vs financial dailies
The circulation of
Expansión
26.372 issues
Cinco Días
23.266 issues
El Economista
15.127 issues
ABC Empresa is higher than the sum of the 3 main
financial titles.
Source: OJD 2015
ABC Sunday/Rest of dailies.
READERSHIP
555.000 readers per day
402.000 exclusive readers vs El País and El Mundo (72%)
527.000 exclusive readers vs the main financial dailies (95%)
Source: EGM 2nd AC 2016 Exclusivity ABC vs País and Mundo (Sunday)
Financial dailies Cinco Días and Expansión (no set date) compared to ABC SUNDAY.
READERSHIP
Decision Makers
With degree
ABC
Expansión
5 Días
ABC
Expansión
5 Días
58.000
39.000
16.000
190.000
78.000
30.000
ABC EMPRESA
Brings a HIGHLY QUALIFIED PROFILE, even
above the MAIN ECONOMIC DAILIES
Source: EGM 2nd AC 2016 (ABC SUNDAY)
READERSHIP
Men
Married
25-54 year old
Graduated/P.
graduated.
63%
66%
43%
67%
Head of the
family
57%
AB Social Class with
High Incomes
Cities
+50.000
46%
70%
ABC EMPRESA
Offers a PROFILE focused on CONSUMPTION, the best way to
segment the interesting audience
Source: EGM 2nd AC 2016 Sunday; High Incomes: IA-IB
KEY DATES
- ANNUAL EDITORIAL CALENDAR 2016
Monthly Special Dossier on Funds
MERCADO DE FONDOS
integrated inside ABC Empresa the first Sunday
every month
ALSO… Annual Asset Managers GUIDE – 13/11
Annual Asset
Managers GUIDE
ADVANTAGES OF PRESS
GREAT SEGMENTATION CAPABILITY
THE MEDIA WITH THE HIGHEST PRESTIGE
POWER OF DECISION
AUDIENCE RECEPTIVE TO ADVERTISING
OFFERS A QUICK AND FLEXIBLE ANSWER
HIGH COMMUNICATION POWER
PRESS
Credibility and prestige are the identity of ABC
All at the disposal of the advertiser who trusts us
RATES 2016
JOB OFFERS
SIZE
(mm H x W)
NATIONAL
MADRID
ANDALUCÍA
Page
305 x 229
17.746
16.683
7.658
Half page
133 x 229
7.888
7.414
3.396
Module
30,5 x 54
470
384
194
SIZE
(mm H x W)
NATIONAL
ANDALUCÍA
Page
305 x 229
28.921
11.669
Junior page
206 x 171
23.136
6.177
Half page
152 x 229
15.904
5.166
Big strip banner
113 x 229
11.569
3.931
Strip banner
75 x 229
8.677
2.415
Special format in front cover
35x x229
5.935
Special format in third page
66 x 229
7.193
Inside front cover
305 x 229
31.812
Footer back cover
66 x 229
8.219
Centered window
113 x 113
11.933
Module (max 6 mod)
35 x 54
1.021
FORMATS
GENERAL
FORMATS
CONTACT: CARMEN CASTILLO
INTERNATIONAL AREA CMVOCENTO
c/ Juan Ignacio Luca de Tena, 7 1ª Planta.
28027 Madrid.
Tel. (34) 618 85 53 99
www.cmvocento.com