sidel re-design puts californian premium water producer, penta

SOLUTIONS FOR WATER
SIDEL RE-DESIGN PUTS CALIFORNIAN
PREMIUM WATER PRODUCER,
PENTA WATER, IN FINE SHAPE
Sidel helps Penta Water to redesign the packaging of its bottled water and
to achieve "...a look and feel deserving of the company’s reputation"
Penta Water Company
currently produces the
best-selling bottled water
in the United States of
America - a premium
drinking water of
unrivalled purity
An established, attractive
and successful look
Penta determined the
brand needed a new image
Founded in 1999 in San Diego,
California, the Penta Water
Company currently produces the
best-selling, bottled water in the US
Natural Channel - a premium
drinking water that provides taste
and advanced hydration through
unrivalled purity.
Within the company, it was believed
that the existing bottle no longer
reflected the quality of the water. It
was also felt that a re-design was
needed to differentiate Penta Water
from other emerging bottled waters
and to be more appealing to
consumers. According to Charles
Soderstrom, owner and CEO of
Penta Water, “Our vision was to
build the brand by introducing a new
look, one that is representative of
Penta’s time-honoured tradition of
delivering great taste, ultra-purity
and advanced hydration."
Today, the water is produced in a
modern bottling facility in Carlsbad,
California. It is sold throughout the
United States, in approximately
4,500 natural food stores and over
3,000 grocery stores.
sidel.com/water
Enlisting the help of a long-term,
proven supplier
The company had worked with Sidel on several
occasions on other projects and Mr. Soderstrom
had previously visited the Sidel facility in Northern
France. The decision was made to enlist Sidel’s
assistance once again and, during the summer,
Mr. Soderstrom visited the company’s North
America Packaging and Tooling Centre in Atlanta,
Georgia in order to set the process of developing
the new look, under way.
To differentiate Penta from other premium brands
on the market and to better portray the brand as a
premium water, the new bottle now has a sleek,
contoured shape that incorporates an attractive
yet ergonomic design.
HIGHLIGHTS

Brand recognition

Differentiating Penta from other premium
brands on the market

Attractive and ergonomic design

‘Family’ branding of new sizes
and product range additions
New bottle design that is complementary to product's quality and purity
Unlike other waters, Penta Water has absolutely no synthetic additives. Being the only brand that
uses no chemicals, Penta Water is the purest on the market. This means that it is naturally and fully
absorbed by the body to maximise its healthy effects.
“The Sidel team took the time to ask the right questions, they listened very closely to our answers and
as a result, they developed a look and feel deserving of Penta Water’s reputation. This is a look that
we believe is representative of Penta Water’s brand value,” says Soderstrom. “We believe the new
bottle is distinctive, stylish, and at first glance, projects a radiance that is complementary to the quality
and purity of Penta Water,” says Soderstrom.
The new Penta Water bottle design allows the Penta Water Company to develop a family brand
identity for a group of new sizes and product line extensions. “Over time,” says Soderstrom, “we will
make additional modifications and design changes as well as introduce new package sizes based on
feedback from both our retailers and consumers.”
The information in this document contains general descriptions of technical
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options available, which do not always have to be present in each individual case. The
required features should therefore be specified in each individual case at the time of
closing the contract. No part of this publication may be reproduced, stored in a retrieval
system, or transmitted, in any form or by any means, without the previous written approval
of Sidel. All intellectual property rights, including copyright, are reserved by Sidel.
www.sidel.com