Press Kit - That Girl Charlie

Press Kit
About Synergixx
Best known for their hit campaigns Coral 3x, Dual Action Cleanse, 5 Minute Wrinkle
Cream, Ultimate Sleep Experience, SuperBeets, Genucel, and OMAX3, Synergixx
LLC is a full service direct response agency with a 24/7/365 sales center and customer
service team. The in-house media division manages more than 200 host-endorsed
national radio shows as well as traditional TV/Radio/Print. With professional audio and
video production services on site Synergixx is able to offer dynamic and cost effective
infomercials, web videos, radio ads, and full service TV production.
Specializing in health, beauty, and IP products, the Synergixx model is a creative think
tank that merges traditional and digital marketing strategies. They drive results from
multiple points of contact for direct-to-consumer, online and retail sales. For many clients,
Synergixx handles all creative, production, media planning, and media buys internally
from end to end while other clients choose services a la carte, to customize business
needs.
Based 15 minutes outside of Philadelphia, in Sewell, New Jersey, with satellite offices in
Boston, Connecticut, and Raleigh clients enjoy easy access to the entire team.
Leadership
Charlie Fusco, CEO and Creative Mastermind
Charlie Fusco leads the company in total strategy with a more than 20 year successful track record.
The four-time author, podcaster, sought-after speaker, and business coach is an award-winning
strategist with laser focus that helps other CEOs and CMOs take their ideas from plan to profit.
Recent Awards Include:
•
2016 Philadelphia Business Journal 40 Under 40
•
2016 South New Jersey Business Journal 40 Under 40
•
South Jersey Biz Top 25 Executives of the year
•
Gloucester County Living’s Women of Gloucester County for 2016
•
SmartCEO Brava award 2016
Credited with creating marketing campaigns responsible for more than $1 billion in global sales,
she has represented her elite clients during investor meetings and retail pitches, helping them raise
private capital to ensure their products became mega-successful. She has long been considered one
of the top marketing experts in her field.
Leadership
Jenn Nading, Executive Vice President
Known for her hands-on approach, Jenn ensures the unique value propositions of a product are
clearly articulated by call center agents and customer service representatives to consumers.
She oversees the execution of training, set up, implementation, execution and reporting for client
campaigns.
TJ Muldoon, Radio Media and New Business
From preparing the radio hosts to analyzing results, TJ diligently manages every aspect of the radio
campaign. The success of Synergixx radio campaigns are based on the personal relationships TJ and
his team of radio media buying experts have built with the hosts.
Matt Ribaudo, TV Media and New Business
Matt takes a different approach to measuring the effect of TV advertising. From a comparative
database of results, he and his team analyze hundreds of millions of dollars in historical results to
reduce testing risk. Matt manages campaigns in multiple TV outlets to aggregate the high performers
and offers call center optimization with a deep understanding of media stacking, agent ranking, and
call flow distribution.
Synergixx Services
Synergixx blends traditional media with evolving media platforms to deliver industry
leading sales. The combination of their 24/7/365 sales center and customer service
team, their host endorsed, traditional, and digital media management, and their
professional audio and video production services makes their campaigns more
effective than competitors, thanks to all services being executed under one roof.
Call Center Solution
With a focus on building stronger ties between callers and the companies whose
products Synergixx promotes, Synergixx customer service professionals provide a
highly personalized experience and rapid response via phone, email, live chat, text
messaging or social media channels. Brand ambassadors monitor blogs, message
boards, consumer reviews and other websites to manage and/or remove any negative
content posted online about a client company. Specialists deliver detailed call reports,
revenue reports, call reviews, and projections. Synergixx tracks calls through an online
data portal, allowing for access to streaming reporting from anywhere.
Complete TV/Radio Production Services
Synergixx is the turnkey solution to producing and distributing winning campaigns
that convert traffic to buyers. Synergixx experts guide companies through the preproduction, production, and post-production processes with hands-on attention
to detail. Utilizing the call center as an on-site testing ground, it is efficient for the
Synergixx production team to make any edits to the creative after being hands-on in
the testing process.
Media Buying & Strategy
Using the proprietary Synergixx system, our media specialists access our database of
TV, radio, print, personal endorsement, direct mail, and online media history, to build
tailor-made media plans, track campaigns and run reports for campaigns, that ensure
profitability and longevity. Niche products and smaller budget campaigns minimize
risk using this information, while larger scale clients use it to ramp up quickly. Live
endorsement radio is an effective tool that Synergixx has mastered to drive sales for
their clients.
For additional information on Synergixx
or to book Charlie Fusco, please contact:
Todd Schuetz
Marketing Maven Public Relations
[email protected]
310-341-7351
Testimonials
Charlie runs one of the best full turn-key operations, handling virtually all aspects of
direct response: marketing, creative, production, media, telemarketing and back end
optimization
—Josh Reynolds/ProceraAVH
We’ve been working with Synergixx for over two years and have always valued
their input on not only our programs but on the DR landscape as well. It wasn’t until
recently, we were able to really put their call center to the test. We moved 100% of call
volume to them on a specific product and they did not disappoint. Not only did we see
a substantial increase in the conversion, but their overall service and maintenance
of our account was top notch. The increase in conversion we received since moving
our campaign to Synergixx has garnered more confidence with our media partners
resulting in a higher spend and a healthier campaign. We are looking forward to
moving more programs over to Synergixx and feel at ease that their team of seasoned
players will give our account the TLC it requires
—Jaimie Minella/Director of Sales, Ideal Living, LLC
Over the past 10 years our relationship with Synergixx has grown from a client/agency
relationship to that of a marketing partnership. This has allowed us take advantage of
the full range of services Synergixx offers, and thereby streamline Direct Marketing
Group International’s DR marketing activities. From TV, radio, and print media buying
power to creative and production capabilities to call center services, the Synergixx
team consistently provides the extra efforts needed to make our campaigns successful
—Stephen Von Hagel, Principal/DMGI LLC
Charlie Fusco is a Direct Marketing Guru. She’s possesses a wealth of experiences
and knowledge and remembers case study examples like no one’s business. There’s
no way we’d consider testing a marketing idea without first hearing Charlie’s thoughts
on the subject and then her feedback on our idea. No one has a sense of ownership
like Charlie. She runs a great company and provides great service
—Dan R. Morris/Blog Industry Expert, Growth and Revenue Coach
Testimonials
I’ve had the privilege to work with Charlie as a client of our DRTV agency as well as
referring business to her due to her proven experience as true DRTV marketer. She
always provides our referrals with the utmost level of customer service while providing
DRTV strategies that result in our shared clients reaching their full revenue potential
through the DRTV distribution channel. Based on this proven expertise, I would
recommend Charlie to anyone considering doing a DRTV campaign
—Shannon Ellis/EVP, Business Development, Havas Edge
I wanted to do a TV infomercial. Synergixx not only produced a great show for me, they
executed highly successful media buys and guided me to the right call center. I highly
recommend using Synergixx for anyone who would need these types of services
—Ty Larson/Angel Herbs