TTF15_Programme Preview_V2 - Ticketing Technology Forum

TICKETING
TICKETING TECHNOLOGY FORUM 2015 • 17-18 MARCH 2015 • HILTON LONDON WEMBLEY
TECHNOLOGY
F RUM
PROGRAMME PREVIEW V2
February 2015
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TF15
THE MOVE
TO MOBILE
CRM &
SOCIAL MEDIA
NEW
TECHNOLOGY
DYNAMIC
PRICING
SECURITY &
FRAUD
DIRECT-TOFAN
DATA &
ANALYTICS
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PORTALS
ST PATRICK’S
NIGHT PARTY
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ADDED
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AND MUCH,
MUCH MORE...
its 3rd annual
Xperiology presents
LOGY FORUM
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IN
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TIC
BLEY, LONDON
15 WEM
17-18 MARCH 20
M
LOGYFORUM.CO
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TICKETING TECHNOLOGY FORUM 2015 • 17-18 MARCH 2015 • HILTON LONDON WEMBLEY
WELCOME
...to our third annual Ticketing
Technology Forum. The Forum
has quickly established itself as
EMEA’s leading meeting for
those entertainment industry
professionals who have a focus
on the future – and that’s got to
be ticketing technology.
Our product is entertainment and
service is our delivery method.
Today’s consumers are more
demanding than ever. They want
their tickets easier, faster and
smarter – and they want it
wrapped in a more efficient and
personalised, experience.
I invite you to join us at TTF15 next
month at Wembley as we explore
the core issues at the heart of the
next generation of entertainment
ticketing solutions.
Who’s coming?
Our 400+ delegates span all aspects of entertainment ticketing,
from sports teams and music venues through to rightsholders and
technology providers – and are truly international. Here is a
sampling of who’s already registered for 2015:
• Aberdeen Performing Arts
• Accent Media
• Attractive IT
• AXS
• ACC Liverpool
• Access IS
• Bazookas
• Beckerbillet
• Advanced Computer
Software
• Advanced Ticketing
• Best Union
• Billetix
• Black Box Operations
• AKA Promotions
• Ambassador Theatre Group
• Brentford FC
• Brighton Dome
• Aspire Marketing Group
• AS Roma
• ATG Tickets
• Brighton Festival
• Brondby FC
[Continues on last page]
Who’s showcasing?
We’ve selected the best in the business to
showcase their solutions in The Marketplace
– our boutique networking area with
interactive demo-pods, lots of coffee and
plenty of new ideas. Our 2015 technology
sponsors include: Activity Stream; AXS;
Becker Billet; DOTtickets; Green 4 Solutions;
Ingenico E-Commerce; Made Media; Mobile
Media Content; Oxynade; PACIFA Decision;
Queue-it; ReserviX; Tessitura Network; Ticket
Plan; VE Interactive.
Ian Nuttall, Founder
Ticketing Technology Forum
TICKETING
PS. Any questions or comments?
Just get in touch – the Forum is
for everyone in ticketing!
TECHNOLOGY
THE TIMETABLE
F RUM
Monday, 16 March 2015
VENUE: Hilton London Wembley
16.00
Welcome Desk & Registration [Lobby, until 18.30]
19.30
Advisory Panel Dinner [Venue tba. Invitation only]
21.00
Welcome Drink [Icons Bar]
With thanks to our sponsor
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TICKETING TECHNOLOGY FORUM 2015 • 17-18 MARCH 2015 • HILTON LONDON WEMBLEY
Tuesday, 17 March 2015
08.00
Registration and Coffee in The Marketplace
09.00
Welcome to Ticketing Technology Forum 2015
SESSION 1: THE MOVE TO MOBILE
09.15
THE
KICKOF
F
Mobile Phones – What Next?
As mobile phone manufacturers and operators jostle to
crack mobile payments and win the OS war, it is vital that
the live events business keeps apace with mobile changes.
Knowing which technologies will stick (and which might fail)
will ultimately dictate where our investment should be
directed. Hear the latest on Apple versus Android, mobile
wallets and payments and lots more.
• Special guest speaker to be announced!
10.00
Key Trends In Mobile Phone And Social Media Usage
Understanding how tomorrow’s customer interacts with
technology and social media is the key to informing our
investment decisions and future proofing our ticketing
systems. During this insightful session we will find out how key
demographics interact with technology and social media.
• Andy Maguire, Associate Director, Ipsos MediaCT
10.30
ONE TO
FOLLOW
...
Morning Coffee in The Marketplace
SESSION 2: SOCIAL & ENGAGEMENT
11.00
Panel Session: Turning Engagement Into Ticket Sales
The live entertainment sector has to be fully engaged with
social media but where’s the ROI? During this session we will
look at how three very different live entertainment offers –
football, air racing and children’s entertainment – are finding
new ways to utilise data, technology and resources to
better engage their audience and drive sales.
• Carl Lenaerts, Head of Business Department, Club
Brugge, Belgium
• Angela McGuire, Ticketing and Merchandising Manager,
Red Bull Air Race, Austria
• Andrew Collier, Creative Director, Minor Entertainment, UK
11.45
Driving Revenue And Interaction On-Site
In the technology revolution, the hard work doesn’t
just stop when the day of the event comes around.
There is still a chance to drive revenue and improve
relationships even after the proverbial fat lady sings.
During this session we will explore how best to manage
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TICKETING TECHNOLOGY FORUM 2015 • 17-18 MARCH 2015 • HILTON LONDON WEMBLEY
upgrades, ways to enhance the event experience and
what is possible with RFID, QR codes and applications
after the doors have opened.
• Steven Armstrong, Vice President - Europe North,
FELD Entertainment, Netherlands
12.15
Driving Online – What Did The Recession Teach Us?
Necessity is the mother of invention! The last five years of
recession have driven many businesses to find innovative
and cost-effective ways to maintain audience numbers. As
the economic pressure starts to ease in many markets,
what lessons should we take forward into the next economic
cycle? What have been the best tools for delivering more
with less?
• Jon Davies, CRM & Digital Marketing Manager,
Queens Park Rangers FC
12.45
Networking Lunch in The Marketplace
SESSION 3: NEW TECHNOLOGY
14.15
Innovations Showcase
Keep up to date with new technologies and find out
what innovative applications and software are
coming to the market in our quickfire session,
inspired by pecha-kucha.
Each innovator will have under seven minutes to
pitch their product and convince you of their revenue
driving or cost-cutting benefits. It’s “Dragon’s Den
meets X Factor” with scorecards at the ready!
This year our innovators include new ideas in:
• Mobile Payments;
• 3D Seat Mapping;
• Artificial Intelligence (AI);
• E-commerce/Online Engagement;
• Real-Time CRM Data Integration;
• On-Sales Demand Management;
• and more.
15.15
Opportunities Within Cloud Technology
Every tech conference needs a Cloud Evangelist, right?
This year our’s heralds from tech giant Microsoft with a
presentation on the benefits of cloud-enabled
solutions. We will also take a look at how advanced
cloud technology can enable scenarios such as sales
predictions, dynamic pricing or proximity-based
interactions.
• Beat Schwegler, Director Cloud Evangelism,
Microsoft, Switzerland
15.45
Afternoon Coffee in The Marketplace
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TICKETING TECHNOLOGY FORUM 2015 • 17-18 MARCH 2015 • HILTON LONDON WEMBLEY
SESSION 4: NEW TECHNOLOGY continued
16.15
Advances in Financial Technology
Next stop are the latest in advancements in online
payments. We will ask whether mobile wallets are
likely to take off; find out how Android is likely to
respond to Apple Pay; and we will look at the usage
data for one-click payment solutions such as PayPal
and Amazon 1-Click.
• Thomas Helldorff, VP – Travel, Worldpay
SESSION 5: MAJOR EVENT TICKETING
16.45
Panel Discussion: Major Events
A total of 950,000 tickets have been sold for this year’s Rugby World
Cup 2015, with 650,000 applications made for the England vs Australia
match alone. To close day one of the conference, we examine demand
planning for major events, the ballot process, the underpinning
technology and what we can learn from recent major event on-sales.
• Paul Williamson, Managing Director, Sports Ink Associates
• Tony Pearson, Consultant FIFA World Cup™, MATCH Services
17.30
Conference closing thoughts
17.30
Networking in The Marketplace (until 18.30)
EVENING: NETWORKING PARTY
St Patrick’s Night Pa
rt
y
Join us in the Sky Ba
r for a Networking Pa
rty
on St Patrick’s Night
to close our first
conference day. Catc
h up with friends (and
make news ones), ge
t the gossip, find out
who's going where an
d pitch for that next jo
b
over a pint of Guinne
ss or a shot of James
on!
Sky Bar, Hilton London
5
Wembley: 19.00-21.3
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TICKETING TECHNOLOGY FORUM 2015 • 17-18 MARCH 2015 • HILTON LONDON WEMBLEY
Wednesday, 18 March 2015
08.30
Registration and Coffee in The Marketplace
08.50
Welcome Back
KEYNOTE: SECURITY, FRAUD & ONLINE
09.00
Is DOTtickets Ready for the Market? Is the Market Ready for DOTtickets?
Plans to secure, operate and market the domain name .TICKETS
on the new generic Top Level Domain (gTLD) registration system in order to combat the use of fake ticket sites - are close to
becoming a reality. During this keynote one of the key architects of
the scheme will clarify how it plans to qualify ticket sites, educate
users and roll the scheme out globally.
• Steve Machin, Founder, Accent Media (.tickets)
SESSION 6: DYNAMIC PRICING/DEMAND-BASED PRICING
09.30
Dynamic Pricing in Europe: Case Studies of Success
Dynamic pricing throws up a few questions that need to be
answered, such as: how do you maximise ticket revenue without
penalising loyal customers; how do you ensure a ticket isn’t under
or overvalued and can technology constantly compare prices to the
secondary market? Is Europe ready to embrace demand-based
pricing models for live entertainment? The arts and culture sector
is ahead of sports but what are the barriers to further utilisation?
• Thomas Wickell, Marketing Director, Malmö Opera, Sweden
• Soenke Scobel, Sales & Marketing Manager,
Stage Entertainment, Germany
• Jacquie Cassidy, Ticketing Development Manager,
Historic Royal Palaces, UK
10.15
Morning Coffee in The Marketplace
11.00-13.00: PARALLEL SESSIONS
SESSION 7: 3D AND THE ONLINE EXPERIENCE
10.40
PSG’s Online Sales Success
Leading European football club PSG has taken 3D seat map
integration to a new level with its online ticketing portal. Not
only are seat maps rendered in 3D but also with quick-loading
seat views. This immersive buying experience has yielded
significant returns and has now been adopted across many
French football clubs.
• Nicolas Arndt, Ticketing Director, Paris St Germain, France
• Julien Piwowar, President, PACIFA decision, France
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TAKE YOUR PICK...
TICKETING TECHNOLOGY FORUM 2015 • 17-18 MARCH 2015 • HILTON LONDON WEMBLEY
SESSION 8: DIRECT TO FAN
10.40
D2F – Flipping the Business
Direct-to-Fan seems to have legs as more and more
platforms spring up with an offering, but what do the
promoters and the artists themselves think of it as a
concept and which are the best platforms? Our
panellists share their experiences with D2F and
assess its capabilities as a complete ticketing
solution:
• Stephen O’Reilly, Head of Gramofon (and
former head of Topspin Media in Europe)
• Mark Meharry, CEO, MusicGlue
• Christiaan Munro, Director, Sandbag
• David Riley, Good Lizard Media
SESSION 9: SYSTEMS
12.00
SESSION 10: DATA & ANALYTICS
Crafting The Enterprise
12.00
If we had our time again, would we set up
our technology systems differently?
Would we ensure that each system is
able to talk to each other and redesign
business and information flows to allow
the business to work more efficiently?
During this presentation we will dare to
think like an organisation rather than just
as a department as we take a long term
view at whole systems design.
• Chris Boyd, Director of Digital Architecture
and Transformation, Telefonica Digital, UK
12.30
• James Charrington, Director, Jampot
Consulting, UK
A ‘Joined Up’ Systems Approach
As technology has progressed and new
parts of the business have been
automated, so has the need to ensure
they can all talk to each other.
• Daniel Brown, CRM Director, AEG Europe &
VP Marketing Digital Services, AXS.com, UK
The Aberdeen Performing Arts venues
recently decided to take a joined-up
approach to their ticketing and other IT
systems. Find out how they went about
putting together a robust and future IT
infrastructure and what it has done for
their organisation as a whole.
• Leon Gray, Information & Business Systems
Manager, Aberdeen Performing Arts, UK
13.00
Making Sense of Big Data
We’ve all started to look at new and
innovative ways we can collect customer
information but once we have this mass
of data what should we be doing with it
and, more importantly, what can it do for
us? During this session we will be looking
at the responsibility of owning and
managing personal information and how
and when should we use our knowledge
of customer likes and dislikes to reach out
to customers.
Lunch in The Marketplace
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TICKETING TECHNOLOGY FORUM 2015 • 17-18 MARCH 2015 • HILTON LONDON WEMBLEY
KEYNOTE: FANS, TICKETS & A REALITY CHECK
14.00
A Different View On Ticketing
At Cardiff City FC, our speaker was the first to introduce
demand-based pricing at a Premier League club. Since then he
has gone on to run the business (and build the fanbase) of a
leading sports club in Switzerland. At the heart of his approach
is analysing and understanding fan behaviour. His mantra?
“Ticketing is not operations!”
• Julian Jenkins, CEO, Servette FC, Switzerland
SESSION 11: NEW VENUE = NEW OPPORTUNITY
14.30
Considerations For New Ticketing Systems
With new US investment, historic football club AS
Roma is underway with an ambitious scheme to build
a new Colosseum on the outskirts of its city –
surrounded by an urban entertainment destination
and visitor park. The move from its rented home in
Stadio Olimpico to a new purpose-built football
stadium provides the perfect opportunity to write a
new set of ticketing rules, around a new ticketing
platform. But how do you decide on the future now?
Meanwhile, West Kowloon Cultural District – a new HK$23
billion development project to boost culture and
entertainment in Hong Kong – is underway with its own
grand design of ticketing and marketing platforms to
engage a new, tech-savvy Asian audience. How is it
progressing systems design ahead of the opening of its
major venues?
• Eric Solem, Head of Ticketing, AS Roma, Italy
• Kingsley Jayasekera, Head of Marketing & Digital, West Kowloon Cultural
District Authority, Hong Kong
• [Moderator] Bernie Mullin, Chairman and CEO, The Aspire Sport Marketing Group, USA
15.00
Afternoon Coffee in The Marketplace
SESSION 12: HIGH VOLUME TICKET SALES
15.30
Glastonbury: A Case Study in Demand
Coping with high demand in a short space of
time has become a pre-requisite for those
managing the ticket systems of some of our
biggest acts and festivals. Yet it is no mean feat
to keep up with demand when 150 thousand
tickets are sold in 26 minutes - as we saw with
Glastonbury this year.
It isn’t just the ticket system that has to hold
up, but so do our payment gateways and
financial partners as our security systems
attempt to beat the bots.
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TICKETING TECHNOLOGY FORUM 2015 • 17-18 MARCH 2015 • HILTON LONDON WEMBLEY
During this session we will look at advances in high
volume sales technology.
• Robert Richards, Commercial Director,
Glastonbury Festival, UK
• Rob Wilmhurst, CEO, Vivendi Ticketing, UK
CLOSING THOUGHTS: THE FUTURE
16.00
Disruptions & Revolutions
As we close Ticketing Technology Forum 2015
we will look to the future and what might
disrupt and revolutionise the ticketing industry
in the coming years.
• Bernie Mullin, Chairman & CEO, The
Aspire Sport Marketing Group, USA
• Michael Farris, Director, Strategic
Consulting and Research, The Aspire
Sport Marketing Group, USA
16.30
Close of Conference
17.00
Close of The Marketplace
can only shape
“ You
the debate if you are
part of it! There’s a
whole word of
ticketing here
“
9
TICKETING TECHNOLOGY FORUM 2015 • 17-18 MARCH 2015 • HILTON LONDON
WEMBLEY
TURE AT
P THE FU
MA
EUROPE’S LEADING
MEETING OF TICKETING
PROFESSIONALS
*Invited/subject to final confirmation. Correct at 5 February 2015. Subject to change. E&OE
Who’s coming? Cont’d from page 2
• Brøndby Stadium
• Cirque Du Soleil
• Minor Entertainment
• Mobile Media Content
• Club Brugge KV
• Comfortticket GmbH
• Music Glue
• Nimax Theatres Ltd
• CrowdTorch
• Derby County FC
• Edinburgh Festival Fringe
• Nolock Software, Austria
• Nou Camp, Spain
• Oeticket .com, Germany
• Edgbaston Cricket Ground
• Emirates Old Trafford
• Onebox Iberica, Spain
• Oxynade, Belgium
• ENTA Ticketing
• FC Barcelona, Spain
• FELD Entertainment, USA
• PACIFA decision, France
• Paris Saint-Germain FC
• Patron Technology, USA
• FIFA, Switzerland
• Folkehallene, Norway
• Peppered BV, Netherlands
• Portsmouth Cultural Trust
• French Tennis Federation
• Glastonbury Festival
• Good Lizard Media
• Portsmouth Guildhall
• Queens Park Rangers FC
• Queue-It, Denmark
• Gramofon
• Green 4 Solutions
• Red61
• Red Bull Air Race, Austria
• Harpa Concert Hall, Iceland
• His Majesty’s Theatre
• Historic Royal Palaces
• Red Bull GmbH, Austria
• Reservix, Germany
• Roland Garros, France
• HQ Theatres
• Ingenico, France
• Roskilde Festival, Denmark
• Royal Collection Trust
• INNI Group, France
• INNI Ticket, France
• Ipsos MediaCT
• Royal Concertgebouw
Amsterdam, Netherlands
• RSC Anderlecht, Belgium
• Jampot Consulting
• JMM Ltd
• Rugby World Cup 2015
• Sandbag, UK
• Lancashire County Cricket
• Leicester Tigers
• Live Nation
• SAP, Germany
• SEE Tickets
• Smukfest, Denmark
• Made Media
• Malmö Opera, Sweden
• Stadio Olimpico, Italy
• STAGE Entertainment
• Match Services AG
• Microsoft, Switzerland
• STAR (Society of Ticket
Agents & Retailers)
• Strobbe Ticket, Belgium
• Swisscom
• Syx Automations, Belgium
• Telefonica Digital
• Tele Ticket Service, Belgium
• Tessitura, USA
• The Lemon Tree
• The Lowry & Quaytickets
• The Ticket Factory
• Ticketbis
• Ticketmaster
• TicketPlan Ltd
• Ticketportal, Czech Republic
• Tickets .com, USA
• Ticnet, Sweden
• TJ Chambers Consultancy
• TLS – Boca, Netherlands
• TOT B.V., Netherlands
• Tottenham Hotspur FC
• Servette FC, Switzerland
• Symphony Hall Birmingham
• Transaction Consulting
• Transticket, Sweden
• UEFA, Switzerland
• Usher Hall
• VE Interactive
• Vivendi Ticketing
• Venuepoint, Denmark
• Wales Millennium Centre
• Warwickshire CCC
• Weldon, Williams & Lick
• Welford Road Stadium
• West Kowloon CDA, HK
• Zicht Online, Netherlands
....and many, many more!
TICKETING TECHNOLOGY FORUM 2015
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17-18 MARCH 2015 • WEMBLEY