SUZUKI We`re throwing more life at it !

SPRING 2007
SUZUKI
NOW
SX4
We’re throwing
more life at it !
THE NEW SX4 2WD MY SWIFT WEBSITE SWIFT SR3
THE NEW GRAND VITARA TVC SWIFT HAS A FACELIFT
SALES CONTINUE TO SOAR DEALER UPGRADES
Imagine a
great deal on a
Grand Vitara!
(See.inside.for.details)
cover
STORY
SINCE SUZUKI’S SX4 RANGE hit New
Zealand shores in March it has been
it.is.also.highly.practical.and.incorporates.
winning awards and plaudits from
the.safety.and.security.features.of.a.luxury.
motoring journalists and owners alike.
vehicle .
Demand has outstripped supply for
Suzuki’s newest kid on the block with
waiting lists stretching way into 2008.
So, why is the SX4 so popular?
involved.in.outdoor.activities.and.the.SX4.
is.able.to.meet.most.of.the.requirements.
needed.in.a.busy.life,.from.the.week.day.
school.run.to.the.weekend.mountain.
way.to.do.this.is.to.
bike.or.skiing.
own.a.vehicle.which.
trip” ..This.versatile.
do.anything.their.
busy.lifestyle.may.
demand ..The.SX4.is.
just.such.a.vehicle,”.
says.Tom.Peck,.
General.Manager.of.
Marketing.for.Suzuki.
New.Zealand .
The.compact.front.
wheel.drive.versions.
2
“Today.people.spend.a.lot.more.time.
ways.to.enhance.their.individuality,.one.
them.anywhere.and.
breathes new life into the
mid-size car market.
“The.keyword.is.fl.exibility,”.said.Tom.Peck ..
“Consumers.are.increasingly.looking.for.
they.feel.can.take.
The all new SX4
2WD Sporthatch
this.Suzuki.hatchback.is.compact.and.agile,.
-.available.in.1 .6.
The versatile
range now includes
nine models,
with the economical
1.6 and 2 litre 2WD
Sporthatches joining
the go-anywhere
i-AWD SX4.
car.embodies.the.
Suzuki.philosophy.
that.vehicles.should.
adapt.to.how.people.
live.their.lives ..Not.
the.other.way.
around ..
When.the.marketing.
professionals.were.
thinking.of.a.phrase.
that.would.capture.
exactly.what.the.
essence.of.this.car.
manual.or.2 .0.litre.
was,.there.was.no.
manual.or.auto.
alternative.really ..
options.–.offer.stand.out.styling.like.
With.the.SX4.you.can.indeed.‘throw.life.
the.smaller.Swift.but.with.more.interior.
at.it’.and.it.just.comes.back.for.more ..
space ...With.a.higher.ground.clearance.
The.SX4.range.is.in.showrooms.now.with.
than.its.rivals.and.easy.access.and.entry,.
prices.starting.from.$21,500 ..
it.is.a.very.user-friendly.car ..Excellent.
ride.comfort,.good.economy.and.a.
recommended.retail.price.as.much.as.
$10,000.less.than.some.rival.models.(from.
$21,500).just.add.to.its.appeal .
The.2 .0-litre.i-AWD.4WD.versions,.available.
in.auto.or.manual,.mean.they.are.equally.
at.home.in.tight.city.traffi.c.as.they.are.in.a.
rural.environment.where.unexpected.road.
conditions.may.be.encountered ..And.while.
3
swift
NEWS
motorsport
NEWS
Let’s go racing!
Racing Swifts
Swift Sport Cup
SWIFTS ARE THE STARS in a new one-make production motor
racing series, starting in November. The seven round Swift
Sport Cup commences at Pukekohe and will include three
South Island meetings before finishing in the Manawatu at
Manfield in March 2008. The seven rounds will be televised as
part of Motorsport New Zealand coverage.
Suzuki.New.Zealand.Ltd.is.right.behind.this.exciting.new.racing.
series.and.is.not.only.providing.prize.money.and.a.scholarship.for.
the.most.deserving.newcomer,.but.they’ve.cut.down.the.price.of.
the.racing.cars.themselves ..The.specially.prepared.cars.will.cost.
$42,000.excl.GST,.but.would.be.closer.to.$60,000.excl.GST.without.
the.support.of.Suzuki ..
“By.subsidising.the.cost.of.the.cars,.we’re.making.every.effort.for.
the.Swift.Sport.Cup.racing.series.to.be.highly.affordable,”.said.Tom.
Peck,.General.Manager.of.Marketing.for.Suzuki.New.Zealand .
The.identical.specifi.cation.Swift.Sport.hatchbacks.are.being.
prepared.in.Hamilton.by.WINTEC ..If.you.want.to.race.one,.call.Paul.
Burborough.at.Winger.Suzuki.on.07.8381249.or.email.paul@winger .
co .nz ..For.full.information.visit.www .suzukiswiftsportcup .co .nz ..
My Swift
Share
the Love
SX4 WRC
Debuts in Corsica
SWIFT OWNERS ARE PASSIONATE
extremely encouraging 11th fastest time in the
about their little metal friends, so
third stage of the first leg.
AFTER YEARS OF PLANNING, Suzuki’s new SX4
World Rally Car saw competitive action for the
first time in October during the Rallye de France.
The all-asphalt race in Corsica resulted in an
Suzuki New Zealand has launched
Suzuki.World.Rally.Team.driver.Nicolas.Bernardi.was.pleased.by.his.fi.rst.experience.of.
a website so they can get
the.SX4.WRC.under.competitive.conditions.–.although.he.emphasised.that.the.accent.
together and share the love.
was.fi.rmly.on.testing ..“It.felt.good.to.get.times.close.to.the.top.10.–.but.this.was.not.at.
Visit.and.join.the.on-line.community.
that.has.sprung.up.around.this.best.
all.the.objective .”.He.and.co-driver.Jean-Marc.Fortin.were.aiming.only.to.accumulate.as.
much.data.as.possible.for.the.car’s.continued.development .
selling.car ..With.sections.named.
The.Suzuki.World.Rally.Team’s.next.event.will.be.the.all-gravel.Rally.Great.Britain.which.
Swift.News,.Swift.Bling.and.Swift.
starts.on.November.30.and.goes.until.December.2 ..
Events,.Swift.Talking.and.Swift.Show,.
and.chances.to.win.prizes.and.
Swift SR3
Swift Facelift
AN EXTROVERTED VERSION of the Suzuki Swift five
New.Zealand’s.most.popular.supermini.has.been.given.an.upgrade ..
door hatchback arrived in New Zealand recently – and
Swift,.the.best.selling.model.in.Suzuki’s.history,.has.newly.designed.
VETERAN JAPANESE
there’s no missing the vibrant SR3 when you see it,
front.and.rear.bumpers,.a.fresh.grille,.redesigned.tail-lights.and.new.
RACING DRIVER Nobuhiro
as most of the limited number of SR3’s are finished in
style.six-spoke.aluminium.alloy.wheels.for.the.Ltd.version ..
Tajima has put Suzuki
the very eye catching Champion Yellow.
For.the.Sport.version,.the.biggest.change.is.unseen.–.the.addition.
into the record books
If.that’s.a.little.bright.there.are.also.a.small.number.
of.ESP.(electronic.stability.programme).-.which.enhances.the.
with a shattering display
available.in.Bluish.Black.and.Supreme.Red ..
car’s.handling,.providing.even.greater.levels.of.safety ..Despite.the.
in the USA.
improvements,.there.are.no.changes.to.prices.for.the.fi.ve-model.
Tajima.–.nicknamed.
Swift.range.which.starts.from.a.highly.competitive.$19,400.for.
Monster.for.his.outstanding.
the.1 .5.GLX ..
motor.sport.achievements.
It.comes.packed.with.features.including.stylish.17.inch.
TSW.alloys.fi.tted.with.low.profi.le.tyres,.slick.sports.body.
travel,.Suzuki.NZ.are.sure.that.this.
site.will.become.as.popular.as.the.
car.itself ...
Record Breaking Monster
kit,.a.Sony.MP3.compatible.audio.system.and.a.chrome.
–.won.the.recent.Pikes.
exhaust.extension ..On.top.of.that.it.is.available.in.auto.
Peak.international.hill.climb.in.Colorado.Springs,.driving.a.specially.modifi.ed.
only.and.contains.all.the.exceptional.capabilities.of.the.
Suzuki.XL7.Grand.Vitara ..
world-beating.award-winning.Swift.1 .5.litre.supermini ..
Despite.being.fi.tted.
In.the.85th.running.of.the.world.classic.event,.Tajima.established.an.outright.
with.over.$5,000.
record.for.the.testing.hill,.shattering.the.previous.best.record.that.had.been.held.
worth.of.factory.
by.New.Zealander.Rod.Millen.in.a.Toyota.for.13.years .
accessories,.the.SR3.
The.time.of.10.minutes.1 .408.seconds.was.almost.three.seconds.faster.than.
is.priced.just.$1,190.
Millen’s.long-standing.record,.and.has.earned.Tajima.and.Suzuki.a.place.in.the.
more.than.the.Swift.
GLX,.at.$21,990 ..
4
Join up at
www.myswift.co.nz
Guinness.Book.of.Records ..‘It’s.fantastic,”.said.Monster ..‘I’m.very.happy ..I.want.to.
try.again.and.beat.the.ten.minute.barrier .”.
5
4wd
NEWS
sales
NEWS
Imagine that!
The making of a new
Grand Vitara commercial
a.simple.proposition:.Grand.Vitara.is.a.real.4WD ..It.can.take.you.
WOULD YOU BELIEVE IT …? After months of careful
planning through some of the worst winter weather,
we arrive on location to shoot the new Grand Vitara TV
commercials in the most glorious Wellington conditions.
The.Gods.were.smiling.–.and.so.were.the.25.strong.fi.lm.crew.
and.talent ..It.all.began.some.months.before.in.the.Suzuki.
boardroom,.when.the.Agency.received.a.simple.brief.from.
the.Suzuki.team:.the.Grand.Vitara.is.still.the.best.4x4.on.the.
market,.we.need.to.give.it.its.mojo.back ..
places.and.deliver.experiences.you.can.only.imagine .
The.concept.is.built.on.the.idea.that.most.people.who.own.a.4WD.
“Jawohl”
Suzuki in top four
SUV.like.to.know.they.can.do.adventurous.things.in.it ..But,.everyone.
Germans give Grand Vitara the thumbs up
SALES OF NEW SUZUKI CARS HIT AN ALL-TIME RECORD
has.his.or.her.own.idea.of.what.makes.a.great.adventure ..With.a.
GERMAN FOUR-WHEEL-DRIVE ENTHUSIASTS have
in New Zealand for July, with the make capturing its
Grand.Vitara,.it.can.be.whatever.you.imagine.it.to.be .
voted the latest generation Suzuki Grand Vitara top
So.the.story.unfolds.as.a.young.family.heads.into.the.bush.for.a.
of its class.
day.trip.in.their.new.Grand.Vitara ..Are.their.imaginations.playing.
tricks.on.them,.or.do.they.really.experience.the.unexpected?
The.spot.was.written.by.Promotus.Advertising’s.Alan.Galbraith.
biggest-ever market share.
Not.only.did.Suzuki.have.it’s.strongest.month.so.far.this.
A.recent.poll.by.the.nation’s.leading.off-road.magazine.
resulted.in.a.clear.number.one.position.for.the.versatile.
year,.but.the.496.new.registrations.were.the.largest.since.
the.franchise.began.selling.cars.35.years.ago ..Suzuki.took.
a.record.7 .54%.of.the.new.car.market.in.July,.placing.the.
Grand.Vitara ..In.taking.this.top.position,.the.third.
marque.fourth.overall.and.beaten.only.by.Toyota,.Holden.
at.Peter.Jackson’s.Park.Road.Post.facility.in.Wellywood ..The.
generation.Grand.Vitara.beat.off.the.challenge.of.19.
and.Ford ..Sales.are.continuing.to.be.strong.and.Suzuki.is.
moody.soundtrack.was.also.specially.written.and.recorded.for.
other.competitors ...
looking.forward.to.another.record.breaking.year ..
and.Dennis.Hearfi.eld,.shot.by.Force.Films.and.post.produced.
the.concept.by.Alan.and.mixed.at.Bonfi.re.Audio ...
We.all.agreed,.so.now.all.we.needed.was.a.great.idea ..After.a.
few.days.of.heated.meetings,.yelling.and.sobbing,.the.creative.
Suzuki supports
Vodafone Warriors
team.came.up.with.
SPECIAL OFFER COUPON
for Suzuki Now readers …
As a Suzuki owner, we’d like to offer you something no-one else can
get. If you’d like to test-drive a new Grand Vitara during the promotion
(Offer ends November 30, 2007), simply clip this coupon and take it
along to your Suzuki dealer.
YES!
I’d like to test drive a new
Grand Vitara and receive $40
worth of fuel vouchers.
OFFER
ENDS 30 NOVEMBER 2007
6
$40
FREE FUEL
Imagine …
a great deal on a
new Grand Vitara!
RUNNING CONCURRENTLY WITH THE LAUNCH of
the new TV and billboard campaign is a special
promotion that makes buying a new Grand
Vitara well worth considering. With packages
that include free servicing, free fuel, and special
adventure kits, a new Grand Vitara represents
fantastic value.
There’s.also.a.chance.to.go.into.a.draw.to.win.
another.Suzuki.worth.$21,000 ..It.might.be.a.new.
Swift.or.Jimny.for.the.kids,.or.even.a.motorbike.or.
ATV.for.Dad,.or.even.a.combination.of.products ..
With.Christmas.just.around.the.corner,.imagine.the.
excitement.if.you.were.the.lucky.winner ..
See enclosed liftout for more details.
sponsor
NEWS
IF YOU’RE A FAN OF NRL you will
have noticed that Suzuki is a major
supporter and official vehicle sponsor
of the Vodafone Warriors.
“With.branding.on.the.boys’.shorts.
and.around.the.Mt.Smart.stadium,.it.
would.be.pretty.hard.to.miss.Suzuki’s.
sponsorship.of.the.Warriors,”.says.Gary.
Collins,.Automobile.Sales.Manager.of.
Suzuki.New.Zealand ..
If.you.live.in.Auckland.you.may.also.
have.seen.one.of.the.eight.Warriorsbranded.Grand.Vitaras.or.the.APV.van.
driving.around.the.city ..“We’re.delighted.
to.be.involved.with.the.Warriors.and.
to.support.their.absolute.commitment.
to.success,”.said.Gary ..And.we.
congratulate.them.on.a.fi.ne.season ..
7
dealer
NEWS New dealers join Suzuki Family
Flagship Suzuki dealer
in Wanganui
There have been some changes
going on at David Jones Motors
in Wanganui. Not only is it now
Gary Collins, Motor Vehicle Sales
new state-of-the-art showroom will
Manager at Suzuki New Zealand is
make our customers’ browsing and
delighted. “Their new showrooms
buying experience more relaxed and
look fantastic – in fact they now
enjoyable,” says David. We couldn’t
have one of the best Suzuki
agree more. showrooms in New Zealand.”
New Suzuki dealership
in Pukekohe
a sole Suzuki dealership after
David Jones is assured of a confident
previously stocking Hyundai,
future. “We’re fortunate to hold the
but this flagship dealer has also
ever expanding Suzuki range of high
revamped its showrooms.
quality, affordable vehicles. And our
Don Thomson has had an
association with Suzuki since
the early 1990s and is delighted
to again be selling our great range
of products.
He says, “We watched how the range
of vehicles has evolved over the
years and were very impressed.” Don
is currently in the process of adding
the finishing touches to a new Suzuki
showroom so at present the vehicles
are simply displayed on the forecourt. “Despite the lack of showroom space
they’re still selling like hotcakes,”
says Don. Authorised Suzuki Motor Vehicle Dealers
WHANGAREI . . . . . . . . . . . . . . . . Northland Autos, Ph: 0800 438 7043
PALMERSTON NORTH . . . . . . Palmerston North Eurocar, Ph: 06 356 6363
ALBANY . . . . . . . . . . . . . . . . . Perry’s Lifestyle Albany, Ph: 09 415 8673
MASTERTON . . . . . . . . . . . . . . . . . . . . . Wagg’s Suzuki, Ph: 06 377 5169
HENDERSON . . . . . . . . . . . . . . Perry’s West Auckland, Ph: 09 836 1169
PARAPARAUMU . . . . . . . . Guy Weaver’s Auto Village, Ph: 04 298 8089
AUCKLAND . . . . . . . . . . . . . . . . Suzuki of Greenlane, Ph: 09 523 4983
UPPER HUTT . . . . . . . . . . . . . . . . . . Williams & Adams, Ph 04 529 1508
PUKEKOHE . . . . . . . . . . . . . . . Don Thomson Motors, Ph: 09 238 4199
LOWER HUTT . . . . . . . . . . . . . . . . . . Williams & Adams, Ph 04 569 1082
HAMILTON . . . . . . . . . . . . . . . . . . . . . . Winger Suzuki, Ph: 07 838 1249
WELLINGTON . . . . . . . . . . . . . . . . Williams & Adams, Ph: 04 381 1732
TAURANGA . . . . . . . . . . . . . Sydenham Motor Group, Ph: 07 578 1378
NELSON . . . . . . . . . . . . . . . . . . . . . . . . Nelson Suzuki, Ph: 03 548 2235
ROTORUA . . . . . . . . . . . . . . Grant Johnstone Suzuki, Ph: 07 349 2221
BLENHEIM . . . . . . . . . . . . . . . . . Wadsco Motor World, Ph: 03 578 5199
GISBORNE . . . . . . . . . . . . . . . . . . . Gary Bates Motors, Ph: 06 867 7532
CHRISTCHURCH . . . . . . . . . . . . . Hollands Suzuki Cars, Ph: 03 366 5261
HASTINGS . . . . . . . . . . . . . . . . . . Hawkes Bay Suzuki, Ph: 06 876 3142
TIMARU . . . . . . . . . . . . . . . . . . . Hollands Suzuki Cars, Ph: 03 688 8297
NEW PLYMOUTH . . . . . . . Max Pennington’s Autocity, Ph: 06 769 5371
DUNEDIN . . . . . . . . . . . . . . . . . Southern Motor Court, Ph: 03 455 5500
WANGANUI . . . . . . . . . . . . . . . . . David Jones Suzuki, Ph: 06 345 5115
INVERCARGILL . . . . . . . . . . . Southland Motor Group, Ph: 03 214 4059
SUZUKI NEW ZEALAND LIMITED 1 HEADS ROAD, WANGANUI, NEW ZEALAND. WWW.SUZUKI.CO.NZ