Gwrych Castle

Gwrych Castle
Mark Baker
Types of Events
• Fundraising (e.g. Charity Night)
• Public Access (e.g. Open Day)
• Press/Publicity (e.g. Conservatory
Tower Launch)
• Private Hire (e.g. Tours)
• Photography/Filming (e.g. Rocket
Island)
Who and How
Colour
Level of Public
Access
Who is attending?
Style of Advertising
Green
Public/Any and All General Public, Invited Guests, Local
Residents, Trustees, Membership,
Groups and Societies, Interested
Parties, Entertainment, Volunteers
etc.
Any and All
Amber
Guest list/Invited
Only
Journalists, Public Figures, Funders,
Potential Funders, Politicians, Local
Celebrities, Owners, Trustees, Staff,
Volunteers etc.
P2P Communications Only
Red
Private/No Public
Access
Production Team, Staff, Volunteers,
Do Not Advertise
Trustees, Owners, Invited Guests etc.
Any and All
• Internet Forums, Social Media,
National and Local Media,
Posters, Adverts, Word of Mouth,
Local Groups and Forums,
Societies, Educational Facilities,
Staff and Volunteers, Shameless
Plugging etc.
• All people involved in the event
process can invite people
however they want
P2P Communications Only
• Person to Person Communication
• Invitations, Mailings, Phone,
Direct Messaging
• Central Point of Contact for
Invites and RSVP
Do Not Advertise
• Private Event means Private –
regardless of location
• Only the hiring party can
advertise to their selected group
• Point of Contact for Facilitation at
most
• Always ask if they need
Volunteers/Staff
WOULD YOU
WANT SOMEONE
CRASHING YOUR
WEDDING DAY?
Social Media - Context
What is it?
How many are there?
Which one should I use?
Why is it useful for me?
When will it start working for
me?
• Where is all the information
going?
•
•
•
•
•
Who’s Who?
• Facebook – text based; additional media available; lockable; web and mobile
based
• Twitter – text based (restricted to 140 characters); additional media available;
lockable; web and mobile based
• Instagram – picture based; videos available; lockable; mobile only
• LinkedIn – text based; public; web and mobile based
• Pinterest – picture based; public; web and mobile based
• Flickr – picture based; public but lockable (copyright); web and mobile based
• Tumblr – text based; public; web and mobile based
• Google+ - text based; public; web and mobile based
• YouTube – video based; lockable; web and mobile based
How is this Useful?
Each type of social media has their own demographic (age,
gender, sexuality, geographic location, race etc.) of people who
use them.
Knowing who you are trying to attract is the key to figuring out
which is useful for attracting people as members, donors and to
attend events.
Example: Green – Any and All
Gwrych Trust Charity Night
• Facebook – create an event and invite all followers, friends, staff
and volunteers to attend
• Twitter – tweet about it, ask followers whether they are coming
• Tumblr – attack of the memes
• Pinterest, Instagram, Flickr – take photos before, during and after
and highlight them on these, tagging people where appropriate
• Google+, LinkedIn – advertise to communities otherwise
unengaged
• YouTube – advertising videos, people recording their experiences
Example: Amber – P2P Communication Only
Conservatory Tower Press Launch
• Facebook – direct message journalists, trustees and other invited
guests; create a secret group
• Twitter – mention anything and everything else that you are doing,
but DM public figure accounts as they are monitored by staff
• Flickr, Instagram – use as press images for post-event coverage
• Pinterest, Tumblr, Google+, LinkedIn – use for direct contact only
otherwise talk about other things
• YouTube – good excuse for promotional video: ‘look who likes us’
Example: Red – Do Not Advertise
Warner Brothers Shooting at Gwrych Castle
• Facebook, Twitter, Tumblr, Pinterest, Flickr, Instagram,
YouTube, LinkedIn, Google+ - work with the Marketing
department at Warner Brothers to advertise, work to their
schedule and their press timetable, sneaking images and
information only when they allow
Thanks and Questions?
Mark Baker
Architectural Historian
Chair of Gwrych Trust
[email protected]
Jake Basford
Media Coordinator and Fundraiser
Gwrych Trust
[email protected]