Carter BloodCare

Healt hcare Market i n g : I d e ntity / B randi ng
Overview
This well-established blood bank was in need of new
branding and advertising avenues to boost their donor-driven
collection process.
Solution
Propel Group designed new branding, focusing on the donor
with pictures of real people and real testimonials. Also
produced were wraps for mobile units, turning them into
friendly “billboards on wheels.”
Impact
Targeted Succe ss es Propel Group, Inc .
Carter BloodCare
With this less-clinical identity, Carter BloodCare is now
enjoying being able to provide potential donors with a more
approachable, people-oriented atmosphere for giving.
2 8 3 0 S a m u e l l B l v d . D a l l a s, TX 752 2 3 214 . 841.10 3 2 www.pro pelg ro up. co m
High School Donor Recruitment Campaign