WMYX 99.1FM

Transcription

WMYX 99.1FM

Milwaukee Radio Buyers Guide We hope you enjoy this Milwaukee Radio Overview provided by the Entercom Milwaukee Marketing Results Research Department. We combine research from Arbitron and Scarborough in preparing this report. Customized research specific to your business and customers is available from your Entercom Milwaukee Account Executive. Detailed research on demo‐
graphics, planned purchases, lifestyle, household data, customer database surveys and much more are at your fingertips. Just give us a call. We're happy to help. Table of Contents Market Overview ....................................................... 4 Market Map ............................................................... 5 Market Data .............................................................. 6 Top 5 Stations by Demographic ................................. 8 Market Information ................................................... 9 WMYX‐FM ............................................................... 10 WXSS‐FM ................................................................. 13 WSSP‐AM ................................................................ 16 WISN‐AM ................................................................. 19 WMIL‐FM ................................................................. 22 WOKY‐AM ............................................................... 25 WQBW‐FM .............................................................. 28 WRIT‐FM .................................................................. 31 WKKV‐FM ................................................................ 34 WHQG‐FM ............................................................... 37 WKLH‐FM ................................................................. 40 WJMR‐FM ................................................................ 43 WJZX‐FM ................................................................. 46 WJYI‐AM .................................................................. 49 WLUM‐FM ............................................................... 51 WLDB‐FM ................................................................. 54 WMCS‐AM ............................................................... 57 WKTI‐FM .................................................................. 60 WTMJ‐AM ................................................................ 63 Glossary of Terms .................................................... 66 Radio Market Overview
¾ Milwaukee is ranked 36 in market size. The metro area is
made up of five counties: Milwaukee, Ozaukee,
Washington, Waukesha and Racine.
¾ Milwaukee County accounts for 52.6% of the population.
The total metro population is 1,431,300.
¾ 14% of the metro is Black, 7.9% is Hispanic.
¾ The total sales are $25,030,633,000.
¾ There are 685,700 households in Milwaukee. The average
income per household is $70,070 annually. The median
home value is $131,900.
¾ 26% of Milwaukeeans have four or more years of college.
¾ 62.6% of Milwaukeeans are employed full time.
¾ 80% of the population will drive to work and another 9.9%
will carpool. 4% will use public transportation.
¾ Milwaukeeans are very mobile, 89% own an automobile.
On average, they’ll spend 22 minutes traveling to work.
¾ There are 29 radio stations measured by Arbitron assigned
to this market.
¾ There are 7 over-the-air network television stations.
¾ There are 9 newspapers in the Milwaukee Metro with the
Journal Sentinel covering only 30%.
4
The Market
Milwaukee/Racine
Percentage of Population by County:
County
Population
Percentage
Milwaukee
O
Ozaukee
k
Racine
Washington
Waukesha
753,200
75 100
75,100
164,500
10,600
327,900
52.6%
5 2%
5.2%
11.5%
7.7%
22.9%
5
Metro Milwaukee
(Milwaukee/Racine - 1,433,300 Population)
Retail Spending Power
Retail Group
Profession
Annual Total
$1,865,828
$3,093,875
$2,455,715
$4,627,491
$986,106
$503,165
$2,791,554
Department Stores
General Merchandiser
Eating Establishments
Automotive Dealers
Clothing
Furniture
Grocery Stores
4.7%
21.3%
21.5%
12.5%
12.7%
10.4%
0.0%
5.0%
Informatin compiled by
Claritas, Inc
10.0%
15.0%
20.0%
Professional / Technical
Proprietor / Managerial
Clerical / Sales Worker
Blue Collar
Retired
Homemaker
Household Income
25.0%
Education
25 0%
25.0%
20.9%
20.6%
College Grad
26.2%
19.1%
20.0%
15.3%
13.8%
15.0%
Some College
28.6%
10.3%
10.0%
HS Grad
29.5%
5.0%
Less than HS
0.0%
Under $25k 25k‐34k
35k‐49k
50k‐74k
75k‐99k
15.7%
100+k
0.0%
Household Size
35.0%
30.0%
20.0%
30.0%
40.0%
Children in the Home
50.0%
32.5%
29.3%
10.0%
29.2%
45.0%
43.3%
40.0%
25.0%
35.0%
20.0%
30.0%
25.0%
15.0%
17.9%
20.0%
9.0%
10.0%
22.5%
16.5%
15.0%
10.0%
5.0%
5.0%
0.0%
0.0%
1 person
2 person
3‐4 person
5+ person
Any Age
Under 6
6‐12
13+
Source: Scarborough Release 1 2008. February 2007- January 2008
Source: All Arbitron data based on Spring 2008 Persons 12+ M-Sun 6a-12m (Cume)
6
Metro Milwaukee
(Milwaukee/Racine - 1,433,300 Population)
Age Composition
20.0%
18.3%
18.0%
Male 48%
16.7%
16.0%
15.1%
14.7%
13.6%
14.0%
12.0%
Gender Composition
10.2%
11.3%
10.0%
8.0%
6.0%
4.0%
2.0%
Female 52%
0.0%
12‐17
18‐24
25‐34
35‐44
45‐54
55‐64
65+
Arbitron/TAPSCAN
Arbitron/TAPSCAN
Ethnic Composition
Black
14.7%
Diary Respondents
SP07
2655
Hispanic
7.3%
SU07
2,780
SU07
2,654
WI08
2,740
SP08
2,701
Each Arbitron diary
Counts as 529 Persons
Metro Response Rate:
Arbitron/TAPSCAN
Other
78.0%
Arbitron/TAPSCAN
35%
Top 5 Stations Per Demographic Group
DEMO
#1
#2
#3
#4
#5
Teens 12‐17
WXSS
WKKV
WMYX
WLUM
WKTI
Adults 18‐34
WXSS
WKKV
WLUM
WHQG
WMYX
Adults 18‐49
WXSS
WHQG
WTMJ
WKKV
WMYX
Adults 25‐49
WHQG
WTMJ
WXSS
WKLH
WMYX
Adults 25‐54
WTMJ
WHQG
WKLH
WXSS
WKTI
Adults 35‐64
WTMJ
WKLH
WRIT
WHQG
WMIL
Women 18‐34 WXSS
WKKV
WMYX
WKTI
WMIL
Women 18‐49 WXSS
WMYX
WKKV
WKTI
WMIL
Women 25‐49 WXSS
WMYX
WKTI
WMIL
WKLH
Women 25‐54 WMYX
WXSS
WKTI
WKLH
WMIL
Women 35‐64 WTMJ
WKLH
WMYX
WKTI
WMIL
Men 18‐34
WHQG
WXSS
WLUM
WKKV
WTMJ
Men 18‐49
WHQG
WTMJ
WXSS
WLUM
WKLH
Men 25‐49
WHQG
WTMJ
WLUM
WKLH
WXSS
Men 25‐54
WTMJ
WHQG
WKLH
WLUM
WISN
Men 35‐64
WTMJ
WKLH
WHQG
WISN
WRIT
Source: All Arbitron data based on Spring 2008 Persons 12+ M‐Sun 6a‐12m (Cume)
8
Market Information
Milwaukee Market Radio Stations
Call Letters
Format
Frequency
Operated By
WMYX-FM
Hot Adult Contemporary
99.1
Entercom
WXSS-FM
Top 40/CHR
103.7
Entercom
WSSP-AM
Sports Talk Radio
1250 AM
Entercom
WISN-AM
News Talk
1130 AM
Clear Channel
WMIL-FM
Country
106.1
Clear Channel
WOKY-AM
Oldies 60's & 70's
920 AM
Clear Channel
WQBW-FM
Classic Rock
97.3
Clear Channel
WRIT-FM
Oldies
95.7
Clear Channel
WKKV-FM
Urban Contemporary
100.7
Clear Channel
WHQG-FM
Album Oriented Rock
102.9
Saga
WKLH-FM
Classic Hits
96.5
Saga
WJMR-FM
Urban Adult Contemporary
98.3
Saga
WJZX-FM
Smooth Jazz
106.9
Saga
WJYI-AM
Christian Music
1340 AM
WLUM-FM
Alternative
102.1
WLDB-FM
Soft Rock
93.3
WMCS-FM
Urban Talk Radio
1290 AM
Saga
Milwaukee Radio
Alliance
Milwaukee Radio
Alliance
Milwaukee Radio
Alliance
WKTI-FM
Hot Adult Contemporary
94.5
Journal Broadcasting
WTMJ-AM
News, Talk, Sports
620 AM
Journal Broadcasting
9
WMYX - 99.1FM
Format: Hot Adult Contemporary
Program Description: "The Mix Means Variety"
Core Artists:
Nickelback, Bon Jovi, Daughtry, Pink, Maroon 5, Kelly Clarkson.
Spring ’08 Arbitron/Scarborough Highlights
¾ WMYX reaches 182,500 different listeners weekly.
¾ Average age is 38.
¾ Audience is 71% Women.
¾ 67% of WMYX audience is Persons 25-54.
¾ 69% own their home.
¾ WMYX is a top performer with key Female demos.
Owner: Entercom Communications
GM/VP - Alan Kirshbom - 414-448-2103
GSM - Mike Donovan - 414-448-2136
GSM - Kira Lafond - 414-448-2108
NSM - Sue Schmitz- 414-448-2143
Business Offices
11800 W. Grange Avenue
Hales Corners, WI 53130
414-529-1250
10
WMYX 99.1FM
(Hot Adult Contemporary)
Duplication
Ethnic Composition
45.0%
40.0%
Hispanic 3.2%
39.6%
Black 2.3%
38.0%
35.0%
30.0%
22.6%
25.0%
21.6%
20.0%
15.0%
10.0%
5.0%
0.0%
WXSS‐FM
WKTI‐FM
WHQG‐FM
WMIL‐FM
Other 94.5%
Arbitron/TAPSCAN
Arbitron/TAPSCAN
Audience Share Trends
SP07
SU07
FA07
WI08
12+
4.2%
3.4%
6.5%
3.1%
SP08
3.3%
18‐34
5.3%
5.3%
7.5%
3.3%
5.8%
25‐54
5.5%
3.8%
7.4%
3.8%
4.0%
Arbitron/TAPSCAN
County Composition
Milwaukee
29.5%
Milw HDBA
8.4%
Milw HDHA
2.0%
Ozaukee
2.9%
Racine
19.4%
Washington
7.1%
Waukesha
30.8%
11
QUALITAP
TM
Scarborough Instant Qualitative Profile
MILWAUKEE-RACINE - Release 1 2008 Aug07-Jan08 Scarborough
Qualitative Criteria: Adults 18 +
Metro Survey Area
Listened to WMYX-FM
Qualitative Population: 212,614
Qualitative Respondents: 123
Sex
Age Levels
30.7
% Male
69.3
28.8%
% Female
26.2%
19.1%
Employment Status
Full-Time (35+ Hrs)
46.9%
Part-Time (<35 Hrs)
22.2%
21.1%
Not Employed
A Homemaker
12.2%
A Student
7.8%
Retired
4.0%
Disabled
2.5%
Temporarily Laid-Off
0.0%
Looking For Work
4.3%
Other
0.0%
P 18 - 24
P 25 - 34
P 35 - 44
P 45 - 54
18.2%
Professional/Related Occupations
18.3%
Service
10.9%
Sales/Office
16.7%
Farming/Fishing/Forestry
0.0%
Construction/Extraction/Maintenance
1.2%
Production/Transportation/Matl Mvng
4.0%
Military Specific
0.0%
White Collar
53.1%
Blue Collar
16.0%
Highest Education Level Attained
5.3%
Less Than 12th
Grade
26.4%
High School
Grad(12th
Grade/Ged)
2.4%
P 55 - 64
P 65+
Household Income Levels
57.1%
Occupation Summary
Management/Business/Financial Ops
2.4%
13.2%
4.3%
17.5%
7.9%
Less Than $25,000 $25,000-$34,999
$35,000-$49,999
$50,000 - $74,999
$75,000+
# Child(Ren) Under 18 In Household
No
43.4%
One
22.8%
Two
21.3%
Three Or More
12.5%
Own Or Rent Residence
Own
75.8%
Rent
11.7%
Other -Do Not Own Or Rent
12.5%
38.1%
30.2%
Some College(1-3 College Graduate
Years-Not Grad)
Or More
Prepared with QUALITAP v10.1. © 2008 Arbitron Inc. QUALITAP is a service mark of Arbitron Inc.
TAPSCAN® is a registered mark of TAPSCAN Inc.,
used under license. Data © Release 1 2008 Aug07-Jan08 Scarborough.
Subject to the limitations and restrictions stated in the original report.
12
WXSS – 103.7 1FM
Format: Top 40/CHR
Program Description: "The Number One Hit Music Station"
Core Artists:
Justin Timberlake, Rihanna, Chris Brown, Fergie, Usher, Kanye West.
¾ WXSS is the most listened to FM radio station in the state of
Wisconsin reaching 282,300 different people every week.
¾ 60% of WXSS audience is Persons 18 - 44.
¾ 62% of WXSS audience are Women.
¾ WXSS is number 1 with Adults 18-34, Adults 18-49, Women 1834, Women 18-49 and Women 25-49.
¾ WXSS is the only place to effectively reach both Gen X and Gen
Y.
NSM-Sue Schmitz-414-448-2143
Business Offices
414-529-1250
13
WXSS 103.7FM
(Top 40/CHR)
Duplication
30.0%
Ethnic Composition
27.7%
Black, 14.2%
25.6%
25.0%
Hispanic, 12.7%
20.6%
18.6%
20.0%
15.0%
10.0%
5.0%
Other, 73.1%
0.0%
WKKV‐FM
WMYX‐FM
WKTI‐FM
WMIL‐FM
Arbitron/TAPSCAN
Arbitron/TAPSCAN
SP07
SU07
FA07
WI08
12+
5.7%
7.2%
6.3%
6.5%
SP08
6.9%
18‐34
12.3%
16.8%
13.5%
13.7%
13.0%
25‐54
3.9%
5.5%
4.7%
6.3%
5.5%
Arbitron/TAPSCAN
County Composition
Milwaukee
25.7%
Milw HDBA
23.6%
Milw HDHA
7.0%
Ozaukee
4.1%
Racine
9.9%
Washington
8.5%
Waukesha
21.2%
14
QUALITAP
TM
Metro Survey Area
Listened to WXSS-FM
Sex
Age Levels
42.3
% Male
57.7
40.6%
% Female
39.8%
Employment Status
Full-Time (35+ Hrs)
51.5%
Part-Time (<35 Hrs)
27.0%
13.4%
Not Employed
4.9%
A Homemaker
5.1%
A Student
8.6%
Retired
0.4%
Disabled
1.1%
0.0%
Looking For Work
6.2%
Other
0.0%
P 18 - 24
P 25 - 34
P 35 - 44
P 45 - 54
1.0%
0.3%
P 55 - 64
P 65+
40.4%
21.3%
21.2%
$35,000-$49,999
$50,000 - $74,999
Occupation Summary
13.8%
17.6%
Service
10.9%
Sales/Office
20.4%
0.0%
5.0%
10.8%
Military Specific
0.0%
White Collar
51.8%
Blue Collar
26.7%
10.2%
Less Than 12th
Grade
36.6%
High School
Grad(12th
Grade/Ged)
10.8%
6.3%
Less Than $25,000 $25,000-$34,999
$75,000+
No
36.3%
One
20.9%
Two
31.8%
Three Or More
11.1%
Own
64.6%
Rent
25.0%
10.3%
32.9%
20.3%
Years-Not Grad)
Or More
15
WSSP – 1250 AM
Format: Sports Talk Radio
Program Description: "Milwaukee's Full Time Sports Radio Station"
Programming Features:
The Doug Russell Show, Gary & Cliff, Jim Rome,
Select Badger, Bucks and Brewers Games,
Local Baseball and Basketball post-game shows,
Flagship Station for the Milwaukee Admirals, Bucks General
Manager and Coaches shows.
¾ 84% are Men.
¾ Consistent performer with Male demos.
¾ Milwaukee’s Sports Leader continues to provide more local
sports talk than any other station in the market.
NSM - Sue Schmitz - 414-448-2143
Business Offices
414-529-1250
16
WSSP 1250AM
(Sports Talk Radio)
Age Composition
Gender Composition
23.6%
25.0%
Female
16.0%
21.8%
20.0%
17.4%
13.4%
15.0%
10.0%
11.9%
7.1%
4.7%
5.0%
Male
84.0%
0.0%
12‐17
18‐24
25‐34
35‐44
45‐54
55‐64
65+
Arbitron/TAPSCAN
Arbitron/TAPSCAN
Ethnic Composition
Bl k 5 0%
Black, 5.0%
Hispanic, 6.0%
Other, 89.0%
Arbitron/TAPSCAN
SP07
SU07
FA07
WI08
SP08
12+
0.5%
0.7%
1.1%
0.6%
0.4%
18‐34
0.9%
1.3%
1.6%
0.4%
0.4%
25‐54
0.6%
0.8%
1.9%
0.7%
0.4%
Arbitron/TAPSCAN
County Composition
Milwaukee
Milw HDBA
Milw HDHA
Ozaukee
Racine
Washington
Waukesha
33.8%
14.4%
3.4%
9.4%
2.4%
7.2%
29.7%
17
QUALITAP
TM
MILWAUKEE-RACINE - Release 1 2008 Feb07-Jan08 Scarborough
Qualitative Criteria: Adults 18+
Metro Survey Area
Listened to WSSP-AM or radio formats (M-S 6a-mid cume) are All Sports
Sex
Age Levels
92.1
% Male
7.9
39.0%
% Female
Employment Status
24.1%
21.7%
Full-Time (35+ Hrs)
83.4%
Part-Time (<35 Hrs)
3.4%
Not Employed
A Homemaker
1.2%
A Student
1.8%
Retired
7.2%
Disabled
0.0%
3.0%
Looking For Work
0.0%
Other
0.0%
6.3%
7.2%
P 55 - 64
P 65+
1.7%
P 18 - 24
P 25 - 34
P 35 - 44
P 45 - 54
56.5%
23.0%
Occupation Summary
13.0%
24.1%
5.8%
23.7%
Service
7.3%
Sales/Office
14.2%
0.0%
7.5%
Military Specific
1.7%
Less Than $25,000 $25,000-$34,999
$75,000+
50.1%
10.1%
One
18.4%
0.0%
Two
22.4%
61.9%
Blue Collar
24.9%
Three Or More
9.1%
Own
83.4%
Rent
16.6%
27.0%
High School
Grad(12th
Grade/Ged)
$50,000 - $74,999
No
White Collar
1.7%
Less Than 12th
Grade
$35,000-$49,999
0.0%
25.6%
45.7%
Years-Not Grad)
Or More
used under license. Data © Release 1 2008 Feb07-Jan08 Scarborough.
18
WISN – 1130 AM
Format: News Talk
Program Description: "News/Talk”
WISN Early Spin, Rush Limbaugh, Mark Belling.
¾ WISN reaches 147,000 different listeners weekly.
¾ 66% of WISN audience is Men.
¾ 75% of WISN audience is Persons 45+.
¾ Up in several Male demos from Winter 2008.
Owner: Clear Channel Communications
GM/VP - Cindy McDowell
DOS – Jay Dailey
GSM – Phil Kurth
Business Offices
12100 W. Howard Avenue
Milwaukee, WI 53228
414-545-8900
19
WISN 1130AM
(News Talk)
Duplication
Ethnic Composition
70.0%
60.0%
Hispanic
2.7%
58.7%
Black
3.6%
50.0%
40.0%
30.0%
20.0%
14.1%
14.1%
13.7%
10.0%
Other
93.7%
0.0%
WTMJ‐AM
WKLH‐FM
WMIL‐FM
WHQG‐FM
Arbitron/TAPSCAN
Arbitron/TAPSCAN
SP07
SU07
FA07
WI08
SP08
12+
4.5%
4.3%
5.0%
4.6%
6.1%
18‐34
2.1%
0.9%
1.5%
1.5%
2.1%
25‐54
3.1%
2.9%
4.1%
4.1%
5.1%
Arbitron/TAPSCAN
County Composition
Milwaukee
29.5%
Milw HDBA
9.7%
Milw HDHA
1.4%
Ozaukee
8.5%
Racine
7.7%
Washington
13.0%
Waukesha
30.3%
20
QUALITAP
TM
Metro Survey Area
Listened to WISN-AM
Sex
Age Levels
66.2
% Male
33.8
27.2%
% Female
23.9%
20.9%
18.0%
Employment Status
Full-Time (35+ Hrs)
50.2%
Part-Time (<35 Hrs)
14.2%
6.6%
Not Employed
3.3%
A Homemaker
3.4%
A Student
0.0%
Retired
26.1%
Disabled
1.8%
0.4%
Looking For Work
4.0%
Other
0.0%
P 18 - 24
P 25 - 34
P 35 - 44
P 65+
43.6%
24.5%
19.1%
15.0%
10.2%
Service
4.3%
Sales/Office
20.0%
0.0%
8.3%
6.7%
Military Specific
0.0%
White Collar
45.1%
Blue Collar
19.3%
5.9%
6.8%
Less Than $25,000 $25,000-$34,999
$35,000-$49,999
$50,000 - $74,999
$75,000+
No
68.6%
One
8.4%
Two
15.9%
Three Or More
7.1%
Own
84.6%
Rent
10.8%
27.3%
High School
Grad(12th
Grade/Ged)
P 55 - 64
Occupation Summary
1.0%
Less Than 12th
Grade
P 45 - 54
4.7%
36.2%
35.5%
Years-Not Grad)
Or More
21
WMIL – FM 106
Format: Country
Program Description: "Continuous Country Favorites"
Core Artists:
Toby Keith, Kenny Chesney, Tim McGraw, George Strait, Rascal Flatts.
¾ WMIL reaches 197,200 different listeners weekly.
¾ 59% of audience is Women.
¾ 52% of WMIL audience is Persons 45+.
¾ Cume down 12% from Winter 2008. Losses in most key
demos.
DOS – Jay Dailey
GSM – Jean Kemp
Business Offices
Milwaukee, WI 53228
414-545-8900
22
WMIL 106.1FM
(Country)
Duplication
Ethnic Composition
30.0%
26.7%
24.0%
25.0%
Hispanic
4.4%
20.0%
18.6%
WMYX‐FM
WKTI‐FM
20.0%
Black
1.0%
15.0%
10.0%
5.0%
Other
94.6%
0.0%
WXSS‐FM
WTMJ‐AM
Arbitron/TAPSCAN
Arbitron/TAPSCAN
SP07
SU07
FA07
WI08
SP08
12+
8.1%
8.7%
5.8%
7.4%
6.0%
18‐34
11.7%
7.6%
6.9%
7.9%
5.2%
25‐54
8.6%
7.9%
5.8%
6.5%
5.1%
Arbitron/TAPSCAN
County Composition
Milwaukee
30.6%
Milw HDBA
6.3%
Milw HDHA
4.6%
Ozaukee
4.8%
Racine
17.9%
Washington
10.0%
Waukesha
25.8%
23
QUALITAP
TM
Metro Survey Area
Listened to WMIL-FM
Sex
Age Levels
36.4
% Male
63.6
21.4%
20.1%
% Female
17.6%
14.1%
Employment Status
Full-Time (35+ Hrs)
60.9%
Part-Time (<35 Hrs)
20.0%
15.6%
11.2%
Not Employed
A Homemaker
6.0%
A Student
0.4%
Retired
10.4%
Disabled
0.3%
0.5%
Looking For Work
1.4%
Other
0.0%
P 18 - 24
P 25 - 34
P 65+
40.5%
27.7%
17.7%
12.7%
15.5%
Service
13.7%
Sales/Office
18.1%
0.0%
8.1%
12.7%
Military Specific
0.0%
White Collar
46.3%
Blue Collar
34.6%
7.4%
6.8%
Less Than $25,000 $25,000-$34,999
$35,000-$49,999
$50,000 - $74,999
$75,000+
No
60.3%
One
15.4%
Two
14.4%
Three Or More
9.8%
Own
79.7%
Rent
14.4%
40.0%
High School
Grad(12th
Grade/Ged)
P 55 - 64
Occupation Summary
7.5%
Less Than 12th
Grade
P 45 - 54
P 35 - 44
5.9%
28.5%
24.0%
Years-Not Grad)
Or More
24
WOKY – AM 920
Format: Oldies 60’s & 70’s
Program Description: "Top 40 Hits of the 60's & 70's"
¾ WOKY reaches 61,700 different people weekly.
¾ 56% of WOKY audience is Women.
¾ 80% of WOKY audience is Persons 45+.
¾ 82% own their own home.
¾ Cume is down 9% from Winter 2008.
DOS – Jay Dailey
GSM – Phil Kurth
Business Offices
Milwaukee, WI 53228
414-545-8900
25
WOKY 920AM
(Adult Standards)
Duplication
50.0%
Ethnic Composition
45.5%
45.0%
40.0%
35.0%
Black, 4.9%
Hispanic, 2.4%
30.0%
25.0%
20.9%
20.0%
16.9%
16.4%
WISN‐AM
WMIL‐FM
15.0%
10.0%
5.0%
0.0%
WTMJ‐AM
WRIT‐FM
Other, 92.9%
Arbitron/TAPSCAN
Arbitron/TAPSCAN
SP07
SU07
FA07
WI08
12+
3.2%
2.1%
2.6%
2.8%
SP08
2.2%
18‐34
0.7%
0.9%
0.8%
0.0%
0.6%
25‐54
1.2%
1.9%
0.7%
0.9%
0.7%
Arbitron/TAPSCAN
County Composition
Milwaukee
46.0%
Milw HDBA
10.8%
Milw HDHA
3.1%
Ozaukee
4.3%
Racine
3.2%
Washington
5.3%
Waukesha
27.6%
26
QUALITAP
TM
Metro Survey Area
Listened to WOKY-AM
Sex
Age Levels
51.9
% Male
48.1
52.5%
% Female
Employment Status
31.8%
Full-Time (35+ Hrs)
29.1%
Part-Time (<35 Hrs)
12.4%
11.8%
Not Employed
A Homemaker
6.8%
A Student
0.0%
Retired
46.7%
Disabled
2.2%
0.0%
Looking For Work
2.8%
Other
0.0%
1.4%
0.0%
2.5%
P 18 - 24
P 25 - 34
P 35 - 44
P 45 - 54
P 55 - 64
P 65+
28.0%
22.3%
15.7%
17.3%
16.8%
Occupation Summary
3.9%
6.4%
Service
4.9%
Sales/Office
13.3%
0.0%
4.6%
8.4%
Military Specific
0.0%
White Collar
23.6%
Blue Collar
17.9%
Less Than $25,000 $25,000-$34,999
39.7%
High School
Grad(12th
Grade/Ged)
$50,000 - $74,999
$75,000+
No
86.4%
One
9.8%
Two
2.4%
Three Or More
1.4%
Own
84.2%
Rent
15.8%
4.2%
Less Than 12th
Grade
$35,000-$49,999
0.0%
37.1%
19.0%
Years-Not Grad)
Or More
27
WQBW – 97.3 FM
Format: Classic Rock
Program Description: "The Biggest Variety of Rock Hits"
Core Artists:
Foreigner, Steve Miller, Bon Jovi, Styx, Journey.
¾ WQBW reaches 126,500 different listeners weekly.
¾ WQBW audience is 41% Women and 59% Men.
¾ 69% of WQBW audience is Persons 25-54.
¾ WQBW continues to suffer from audience erosion. Barely in
the top ten in many key demos.
DOS – Jay Dailey
GSM – Rob Balge
Business Offices
Milwaukee, WI 53228
414-545-8900
28
WQBW 97.3FM
(Classic Rock)
Duplication
Ethnic Composition
35.0%
34.1%
34.0%
Hispanic 3.4%
33.0%
Black 1.5%
32.0%
31.3%
31.0%
30.0%
30.0%
29.5%
29.0%
28.0%
Other 95.1%
27.0%
WHQG‐FM
WKLH‐FM
WKTI‐FM
WMYX‐FM
Arbitron/TAPSCAN
Arbitron/TAPSCAN
SP07
SU07
FA07
WI08
12+
4.0%
3.6%
3.1%
3.0%
SP08
2.9%
18‐34
3.6%
3.3%
1.9%
3.3%
3.7%
25‐54
5.5%
5.4%
4.4%
4.2%
3.9%
Arbitron/TAPSCAN
County Composition
Milwaukee
36.1%
Milw HDBA
4.8%
Milw HDHA
2.5%
Ozaukee
7.1%
Racine
12.7%
Washington
11.0%
Waukesha
30.2%
29
QUALITAP
TM
Metro Survey Area
Listened to WQBW-FM
Sex
Age Levels
56.0
% Male
44.0
30.6%
% Female
27.2%
Employment Status
Full-Time (35+ Hrs)
67.2%
Part-Time (<35 Hrs)
13.2%
15.8%
18.2%
5.7%
Not Employed
A Homemaker
3.1%
A Student
3.5%
Retired
3.8%
Disabled
2.7%
1.7%
Looking For Work
4.8%
Other
0.0%
2.5%
P 18 - 24
P 25 - 34
P 35 - 44
10.2%
14.8%
Service
9.8%
Sales/Office
18.9%
0.0%
17.7%
9.0%
Military Specific
0.0%
White Collar
43.8%
Blue Collar
36.6%
29.0%
High School
Grad(12th
Grade/Ged)
P 65+
52.5%
6.6%
17.8%
18.2%
$35,000-$49,999
$50,000 - $74,999
4.8%
Less Than $25,000 $25,000-$34,999
$75,000+
No
49.0%
One
20.7%
Two
17.3%
Three Or More
13.0%
Own
78.9%
Rent
12.6%
5.8%
Less Than 12th
Grade
P 55 - 64
Occupation Summary
P 45 - 54
8.6%
42.5%
22.7%
Years-Not Grad)
Or More
30
WRIT – 95.7 FM
Format: Oldies
Program Description: "My Music, My Station"
Core Artists:
Beatles, Neil Diamond, Elton John,
Creedence Clearwater Revival, Fleetwood Mac.
¾ WRIT reaches 157,000 different listeners weekly.
¾ 50% of WRIT audience are Women and 50% are Men.
¾ 70% of WRIT audience are Persons 45+.
¾ With the exception of Women 35-54, not in the top five of
any of the key demos.
DOS – Jay Dailey
GSM – Nathan Tonarelli
Business Offices
Milwaukee, WI 53228
414-545-8900
31
WRIT 95.7FM
(Oldies)
Duplication
Ethnic Composition
35.0%
Hispanic 5.8%
30.8%
Black 2.8%
30.1%
30.0%
25.0%
22.4%
20.9%
20.0%
15.0%
10.0%
5.0%
0.0%
WTMJ‐AM
WKLH‐FM
WKTI‐FM
Other 91.4%
WMIL‐FM
Arbitron/TAPSCAN
Arbitron/TAPSCAN
SP07
SU07
FA07
WI08
12+
5.7%
4.5%
4.0%
4.4%
SP08
3.8%
18‐34
2.5%
3.1%
2.5%
2.7%
2.1%
25‐54
6.4%
4.6%
4.3%
5.5%
3.7%
Arbitron/TAPSCAN
County Composition
Milwaukee
43.4%
Milw HDBA
7.1%
Milw HDHA
3.3%
Ozaukee
6.8%
Racine
9.4%
Washington
9.6%
Waukesha
20.4%
32
QUALITAP
TM
Metro Survey Area
Listened to WRIT-FM
Sex
Age Levels
45.1
% Male
54.9
34.6%
% Female
Employment Status
20.4%
Full-Time (35+ Hrs)
58.5%
Part-Time (<35 Hrs)
18.3%
17.0%
13.8%
8.7%
5.6%
Not Employed
A Homemaker
4.6%
A Student
0.3%
Retired
11.2%
Disabled
2.4%
0.3%
Looking For Work
4.3%
Other
0.0%
P 18 - 24
P 25 - 34
P 45 - 54
P 35 - 44
P 55 - 64
P 65+
36.5%
29.1%
18.7%
Occupation Summary
14.1%
17.6%
Service
6.9%
Sales/Office
17.8%
0.0%
6.3%
14.2%
Military Specific
0.0%
White Collar
49.5%
Blue Collar
27.4%
8.0%
7.6%
Less Than $25,000 $25,000-$34,999
39.9%
High School
Grad(12th
Grade/Ged)
$50,000 - $74,999
$75,000+
No
66.3%
One
13.2%
Two
12.4%
Three Or More
8.0%
Own
79.3%
Rent
17.4%
3.4%
Less Than 12th
Grade
$35,000-$49,999
3.3%
28.2%
28.6%
Years-Not Grad)
Or More
33
WKKV – 100.7 FM
Format: Urban Contemporary
Program Description: "Number One for Hip-Hop and R&B"
Core Artists:
Mariah Carey, Mary J. Blige, Dem Franchize Boyz,
R. Kelly, Aaliyah, Alicia Keys.
¾ WKKV reaches 169,300 different listeners every week.
¾ 58% of the audience is Women.
¾ 73% of WKKV audience is Persons 12-34.
¾ Big losses with 18-34 demos and slight increases with 1849 and 25-54 demos.
DOS – Jay Dailey
GSM – Randy Wanek
Business Offices
Milwaukee, WI 53228
414-545-8900
34
WKKV 100.7FM
(Urban Contemporary)
Duplication
50.0%
Ethnic Composition
46.2%
45.0%
Other 23.5%
39.0%
40.0%
35.0%
30.0%
25.0%
20.0%
15.0%
8.2%
10.0%
Hispanic 9.4%
7.4%
5.0%
Black 67.0%
0.0%
WXSS‐FM
WJMR‐FM
WMYX‐FM
WNOV‐FM
Arbitron/TAPSCAN
Arbitron/TAPSCAN
SP07
SU07
FA07
WI08
12+
6.6%
6.1%
5.0%
5.0%
SP08
5.5%
18‐34
11.9%
3.1%
9.9%
11.2%
10.5%
25‐54
6.1%
4.6%
4.0%
5.1%
5.1%
Arbitron/TAPSCAN
County Composition
Milwaukee
12.5%
Milw HDBA
62.8%
Milw HDHA
6.6%
Ozaukee
0.3%
Racine
9.5%
Washington
2.6%
Waukesha
5.7%
35
QUALITAP
TM
Metro Survey Area
Listened to WKKV-FM
Sex
Age Levels
46.2
% Male
53.8
38.0%
% Female
35.0%
Employment Status
Full-Time (35+ Hrs)
48.9%
Part-Time (<35 Hrs)
20.2%
16.2%
7.4%
Not Employed
3.4%
A Homemaker
5.4%
A Student
4.6%
Retired
0.6%
Disabled
9.0%
1.9%
Looking For Work
9.4%
Other
0.0%
P 18 - 24
P 25 - 34
P 35 - 44
P 45 - 54
P 55 - 64
0.0%
P 65+
23.5%
22.6%
21.0%
19.6%
13.3%
Occupation Summary
1.1%
10.5%
Service
22.2%
Sales/Office
14.6%
0.0%
4.7%
15.9%
Military Specific
0.0%
White Collar
26.3%
Blue Collar
42.8%
Less Than $25,000 $25,000-$34,999
48.6%
High School
Grad(12th
Grade/Ged)
$50,000 - $74,999
$75,000+
No
31.3%
One
27.0%
Two
21.4%
Three Or More
20.4%
Own
38.5%
Rent
57.1%
19.8%
Less Than 12th
Grade
$35,000-$49,999
4.4%
21.4%
10.2%
Years-Not Grad)
Or More
36
WHQG – 102.9 FM
Format: Album Oriented Rock
Program Description: "Everything That Rocks"
Core Artists:
AC/DC, Van Halen, Def Leppard, Led Zeppelin, Metallica.
¾ WHQG reaches 198,000 different listeners weekly.
¾ The “Bob & Brian” morning show is the driver of the station.
Bob & Brian reach 66% of the entire station’s cume.
¾ 73% is Male.
¾ 82% of WHQG audience is Persons 25-54.
¾ Number 1 with most Male demos as well as Adults 18-49
and Adults 25-54.
Owner: Saga Communications
GM/VP - Tom Joerres
GSM – Annemarie Topel
Business Offices
5407 W. McKinley Avenue
Milwaukee, WI 53208
414-978-9000
37
WHQG 102.9FM
(Album Oriented Rock)
Duplication
Ethnic Composition
35.0%
30.9%
Hispanic
1.4%
30.0%
25.7%
Black
3.6%
25.2%
25.0%
21.8%
20.0%
15.0%
10.0%
5.0%
Other
95.0%
0.0%
WLUM‐FM
WTMJ‐AM
WXSS‐FM
WQBW‐FM
Arbitron/TAPSCAN
Arbitron/TAPSCAN
SP07
SU07
FA07
WI08
12+
5.2%
4.8%
4.8%
5.3%
SP08
5.8%
18‐34
7.7%
7.2%
6.3%
6.0%
7.8%
25‐54
7.3%
6.9%
6.7%
7.6%
8.4%
Arbitron/TAPSCAN
County Composition
Milwaukee
30.1%
Milw HDBA
7.7%
Milw HDHA
1.8%
Ozaukee
5.9%
Racine
13.1%
Waukesha
10.7%
Waukesha
30.7%
38
QUALITAP
TM
Metro Survey Area
Listened to WHQG-FM
Sex
Age Levels
61.3
% Male
38.7
29.0%
27.4%
% Female
20.7%
Employment Status
Full-Time (35+ Hrs)
66.1%
Part-Time (<35 Hrs)
17.1%
19.9%
Not Employed
A Homemaker
2.7%
A Student
5.7%
Retired
2.9%
Disabled
2.4%
1.7%
Looking For Work
0.6%
Other
0.6%
2.1%
P 18 - 24
P 25 - 34
0.8%
P 65+
44.5%
28.2%
16.8%
14.3%
15.3%
Service
9.4%
Sales/Office
18.0%
0.0%
11.2%
15.0%
Military Specific
0.0%
White Collar
47.6%
Blue Collar
35.7%
3.4%
7.1%
Less Than $25,000 $25,000-$34,999
$35,000-$49,999
$50,000 - $74,999
$75,000+
No
49.8%
One
19.9%
Two
18.1%
Three Or More
12.2%
Own
81.1%
Rent
13.3%
40.9%
High School
Grad(12th
Grade/Ged)
P 55 - 64
Occupation Summary
2.7%
Less Than 12th
Grade
P 45 - 54
P 35 - 44
5.6%
30.2%
26.3%
Years-Not Grad)
Or More
39
WKLH – 96.5 FM
Format: Classic Hits
Program Description: "Milwaukee's Classic Rock"
Core Artists:
Rolling Stones, Led Zeppelin, Beatles, Fleetwood Mac, Tom Petty.
Spring’08 Arbitron/Scarborough Highlights
¾ WKLH reaches 189,000 different listeners weekly.
¾ 51% of listeners is Men.
¾ 76% of WKLH audience is Persons 45+.
¾ Up in several female demos.
GM/VP - Tom Joerres
GSM – Annemarie Topel
Business Offices
Milwaukee, WI 53208
414-978-9000
40
WKLH 96.5FM
(Classic Hits)
Duplication
Ethnic Composition
35.0%
31.3%
Hispanic, 2.1%
30.0%
Black, 0.4%
25.0%
25.0%
21.4%
22.0%
20.0%
15.0%
10.0%
Other, 97.5%
5.0%
0.0%
WTMJ‐AM
WRIT‐FM
WKTI‐FM
WHQG‐FM
Arbitron/TAPSCAN
Arbitron/TAPSCAN
SP07
SU07
FA07
WI08
12+
4.1%
4.6%
4.6%
4.7%
SP08
5.5%
18‐34
1.9%
3.1%
1.9%
3.1%
2.3%
25‐54
5.5%
6.8%
6.3%
6.5%
7.3%
Arbitron/TAPSCAN
County Composition
Milwaukee
36.7%
Milw HDBA
6.1%
Milw HDHA
2.1%
Ozaukee
6.5%
Racine
13.0%
Washington
9.6%
Waukesha
26.0%
41
QUALITAP
TM
Metro Survey Area
Listened to WKLH-FM
Sex
Age Levels
55.1
% Male
44.9
38.3%
% Female
26.5%
Employment Status
Full-Time (35+ Hrs)
63.9%
Part-Time (<35 Hrs)
18.8%
11.0%
11.5%
P 18 - 24
P 25 - 34
11.8%
Not Employed
A Homemaker
4.3%
A Student
3.2%
Retired
4.6%
Disabled
1.1%
1.3%
Looking For Work
2.8%
Other
0.0%
0.9%
P 45 - 54
P 35 - 44
54.1%
22.4%
16.3%
17.3%
Service
11.3%
Sales/Office
11.8%
0.0%
11.6%
14.4%
Military Specific
0.0%
White Collar
45.4%
Blue Collar
37.3%
4.7%
11.1%
7.7%
Less Than $25,000 $25,000-$34,999
$35,000-$49,999
$50,000 - $74,999
$75,000+
No
51.5%
One
21.6%
Two
16.9%
Three Or More
9.9%
Own
77.4%
Rent
14.9%
27.7%
High School
Grad(12th
Grade/Ged)
P 65+
Occupation Summary
2.2%
Less Than 12th
Grade
P 55 - 64
7.7%
37.0%
33.1%
Years-Not Grad)
Or More
42
WJMR – 98.3 FM
Format: Rhythmic Oldies
Program Description: "Jammin 98.3 "
Core Artists:
Luther Vandross, Robin Thicke, Isley Brothers, Chi Lites, Alicia Keys.
¾ WJMR reaches 121,600 different listeners weekly.
¾ 57% of the WJMR audience is Women.
¾ 65% of the WJMR audience is 25-54.
¾ Cume is up a little. Slight erosion with 18-49 and 25-54
demos.
GM/VP - Tom Joerres
DOS – Annemarie Topel
GSM – Tracy Northrop
Business Offices
Milwaukee, WI 53208
414-978-9000
43
WJMR 98.3FM
(Rhythmic Oldies)
Duplication
Ethnic Composition
60.0%
54.4%
50.0%
Other, 12.9%
40.0%
Hispanic, 7.5%
30.0%
23.8%
20.0%
14.4%
12.3%
10.0%
Black, 79.8%
0.0%
WKKV FM
WKKV‐FM
WXSS FM
WXSS‐FM
WMCS FM
WMCS‐FM
WNOV FM
WNOV‐FM
Arbitron/TAPSCAN
Arbitron/TAPSCAN
SP07
SU07
FA07
WI08
SP08
12+
4.0%
4.0%
5.5%
4.5%
4.1%
18‐34
4.3%
3.8%
5.3%
4.6%
4.5%
25‐54
5.1%
4.8%
7.3%
5.4%
4.7%
Arbitron/TAPSCAN
County Composition
Milwaukee
12.9%
Milw HDBA
76.5%
Milw HDHA
5.3%
Ozaukee
1.3%
Racine
3.1%
Washington
0.0%
Waukesha
0.9%
44
QUALITAP
TM
Metro Survey Area
Listened to WJMR-FM
Sex
Age Levels
36.7
% Male
63.3
30.6%
% Female
21.2%
Employment Status
17.4%
Full-Time (35+ Hrs)
45.1%
Part-Time (<35 Hrs)
23.1%
16.8%
11.1%
Not Employed
2.9%
A Homemaker
5.5%
A Student
1.3%
Retired
4.6%
Disabled
9.3%
2.4%
Looking For Work
8.1%
Other
0.6%
P 18 - 24
P 25 - 34
P 35 - 44
P 45 - 54
P 55 - 64
24.5%
24.4%
20.6%
20.0%
10.5%
Occupation Summary
5.8%
10.9%
Service
19.3%
Sales/Office
17.7%
0.0%
4.6%
10.0%
Military Specific
0.0%
White Collar
34.4%
Blue Collar
33.8%
Less Than $25,000 $25,000-$34,999
45.3%
High School
Grad(12th
Grade/Ged)
$35,000-$49,999
$50,000 - $74,999
$75,000+
No
42.0%
One
25.3%
Two
14.7%
Three Or More
18.0%
Own
42.0%
Rent
53.1%
18.2%
Less Than 12th
Grade
P 65+
4.9%
21.1%
15.4%
Years-Not Grad)
Or More
45
WJZX – 106.9 FM
Format: Jazz
Program Description: "Smooth Jazz"
¾ WJZX reaches 59,700 different listeners weekly.
¾ 56% are Women.
¾ 68% of WJZX audience is Persons 45+.
¾ Basically a flat book from Winter 2008.
GM/VP - Tom Joerres
DOS – Annemarie Topel
GSM – Tracy Northrop
Business Offices
Milwaukee, WI 53208
414-978-9000
46
WJZX 106.9FM
(Jazz)
Duplication
Ethnic Composition
35.0%
30.0%
29.5%
Black
28.0%
25.0%
20.9%
18.9%
20.0%
18.1%
15.0%
Hispanic
4.0%
10.0%
Other
68.0%
5.0%
0.0%
WTMJ AM
WTMJ‐AM
WKTI FM
WKTI‐FM
WLDB FM
WLDB‐FM
WJMR FM
WJMR‐FM
Arbitron/TAPSCAN
Arbitron/TAPSCAN
SP07
SU07
FA07
WI08
SP08
12+
2.4%
5.0%
1.7%
2.4%
1.5%
18‐34
1.1%
0.7%
0.2%
1.0%
0.6%
25‐54
1.0%
1.1%
0.1%
2.2%
1.4%
Arbitron/TAPSCAN
County Composition
Milwaukee
23.7%
Milw HDBA
39.1%
Milw HDHA
2.8%
Ozaukee
11.8%
Racine
5.1%
Washington
6.9%
Waukesha
10.6%
47
QUALITAP
TM
Metro Survey Area
Listened to WJZX-FM
Sex
Age Levels
56.5
% Male
43.5
29.2%
% Female
28.2%
Employment Status
18.2%
Full-Time (35+ Hrs)
45.3%
Part-Time (<35 Hrs)
24.7%
11.0%
7.5%
Not Employed
A Homemaker
6.0%
A Student
0.0%
Retired
19.4%
Disabled
3.0%
0.0%
Looking For Work
1.5%
Other
0.0%
P 18 - 24
5.8%
P 25 - 34
P 35 - 44
P 65+
40.7%
21.7%
17.8%
8.9%
7.4%
16.7%
Service
13.5%
Sales/Office
18.3%
0.0%
8.1%
6.0%
Military Specific
0.0%
White Collar
42.4%
Blue Collar
27.6%
10.9%
Less Than $25,000 $25,000-$34,999
$35,000-$49,999
$50,000 - $74,999
$75,000+
No
70.1%
One
9.9%
Two
15.2%
Three Or More
4.7%
Own
75.7%
Rent
18.6%
27.6%
High School
Grad(12th
Grade/Ged)
P 55 - 64
Occupation Summary
6.7%
Less Than 12th
Grade
P 45 - 54
5.6%
24.9%
40.8%
Years-Not Grad)
Or More
48
WJYI – 1340AM
Format: Christian Music
Program Description: "Today's Christian Music"
GM/VP - Tom Joerres
GSM – Kevin Garrett
Business Offices
Milwaukee, WI 53208
414-978-9000
49
QUALITAP
TM
Metro Survey Area
Preferred radio station is WJYI AM or radio formats (M-S 6a-mid cume) are Contemporary Christian
Sex
Age Levels
36.8
% Male
63.2
21.7%
20.7%
% Female
20.5%
21.8%
Employment Status
11.7%
Full-Time (35+ Hrs)
55.4%
Part-Time (<35 Hrs)
17.2%
3.5%
Not Employed
A Homemaker
18.3%
A Student
0.0%
Retired
8.1%
Disabled
0.0%
0.0%
Looking For Work
1.0%
Other
0.0%
P 18 - 24
P 25 - 34
P 45 - 54
P 35 - 44
P 55 - 64
P 65+
49.1%
25.3%
Occupation Summary
14.7%
13.1%
17.0%
Service
6.5%
Sales/Office
14.1%
0.0%
10.0%
12.0%
Military Specific
0.0%
White Collar
44.1%
Blue Collar
28.5%
4.7%
Less Than 12th
Grade
24.2%
High School
Grad(12th
Grade/Ged)
5.1%
5.8%
Less Than $25,000 $25,000-$34,999
$35,000-$49,999
$50,000 - $74,999
$75,000+
No
49.3%
One
7.8%
Two
24.7%
Three Or More
18.2%
Own
91.6%
Rent
5.0%
3.5%
26.5%
44.6%
Years-Not Grad)
Or More
50
WLUM – 102.1 FM
Format: Alternative
Program Description: "Milwaukee's Alternative Station"
Core Artists:
Pearl Jam, Green Day, Nirvana, Red Hot Chili Peppers, Sublime.
¾ WLUM reaches 144,400 different people weekly.
¾ 72% are Men.
¾ 66% of WLUM audience is Persons 18-34.
¾ Strong growth with young, Male demos.
Owner: Milwaukee Radio Alliance
GM/VP - Bill Hurwitz
GSM – Aaron Pulley
Business Offices
N72 W12922 Good Hope Road
Menomonee Falls, WI 53051
414-771-1021
51
WLUM 102.1FM
(Alternative)
Duplication
45.0%
Ethnic Composition
42.3%
40.0%
Black
3.7%
Hispanic
3.5%
35.3%
35.0%
30.0%
25.0%
20.6%
20.0%
18.1%
15.0%
10.0%
5.0%
Other
92.8%
0.0%
WHQG‐FM
WXSS‐FM
WMYX‐FM
WQBW‐FM
Arbitron/TAPSCAN
Arbitron/TAPSCAN
SP07
SU07
FA07
WI08
12+
3.0%
2.4%
3.1%
2.5%
SP08
3.6%
18‐34
7.5%
4.5%
7.6%
5.6%
9.9%
25‐54
3.1%
2.7%
3.2%
3.1%
4.0%
Arbitron/TAPSCAN
County Composition
Milwaukee
27.8%
Milw HDBA
11.0%
Milw HDHA
2.3%
Ozaukee
7.9%
Racine
12.8%
Washington
7.9%
Waukesha
30.3%
52
QUALITAP
TM
Metro Survey Area
Listened to WLUM-FM
Sex
Age Levels
50.0
% Male
50.0
38.5%
% Female
33.9%
Employment Status
Full-Time (35+ Hrs)
60.9%
Part-Time (<35 Hrs)
20.2%
17.2%
7.9%
Not Employed
A Homemaker
4.2%
A Student
4.2%
Retired
1.8%
Disabled
1.2%
0.9%
Looking For Work
6.6%
Other
0.0%
P 18 - 24
P 25 - 34
P 35 - 44
0.0%
P 65+
44.4%
27.6%
18.0%
10.3%
16.0%
Service
14.9%
Sales/Office
25.1%
0.0%
8.5%
6.3%
Military Specific
0.0%
White Collar
51.4%
Blue Collar
29.6%
7.2%
2.7%
Less Than $25,000 $25,000-$34,999
$35,000-$49,999
$50,000 - $74,999
$75,000+
No
48.4%
One
16.8%
Two
19.7%
Three Or More
15.1%
Own
68.6%
Rent
24.0%
36.6%
High School
Grad(12th
Grade/Ged)
2.4%
P 55 - 64
Occupation Summary
4.9%
Less Than 12th
Grade
P 45 - 54
7.4%
32.9%
25.6%
Years-Not Grad)
Or More
53
WLDB – 93.3 FM
Format: Soft Rock
Program Description: "Soft Rock, Less Talk"
Core Artists:
Rod Stewart, Tina Turner, Richard Marx, Eric Carmen, Amy Grant.
¾ WLDB reaches 105,400 different people weekly.
¾ 72% are Women.
¾ 57% of WLDB audience is Persons 45+.
¾ 60% of WLDB listeners own their own home.
¾ Cume is down 11%. Slight increases with Women 25-54 and
Women 35-54.
GSM – Keith Bratel
Business Offices
414-771-1021
54
WLDB 93.3FM
(Soft Rock)
Duplication
Ethnic Composition
Hispanic 7.5%
29.0%
Black 11.3%
28.3%
28.0%
27.0%
26.0%
25.3%
24.9%
24.9%
WTMJ‐AM
WRIT‐FM
25.0%
24.0%
23.0%
Other 81.2%
WKTI‐FM
WXSS‐FM
Arbitron/TAPSCAN
Arbitron/TAPSCAN
SP07
SU07
FA07
WI08
12+
3.0%
2.7%
2.3%
3.8%
SP08
2.9%
18‐34
0.8%
1.6%
1.9%
3.7%
2.9%
25‐54
2.8%
3.0%
1.8%
4.0%
3.5%
Arbitron/TAPSCAN
County Composition
Milwaukee
38.4%
Milw HDBA
15.7%
Milw HDHA
2.7%
Ozaukee
5.2%
Racine
10.7%
Washington
7.5%
Waukesha
19.8%
55
QUALITAP
TM
Metro Survey Area
Listened to WLDB-FM
Sex
Age Levels
48.0
% Male
52.0
40.1%
% Female
Employment Status
21.7%
Full-Time (35+ Hrs)
55.0%
Part-Time (<35 Hrs)
16.4%
Not Employed
A Homemaker
6.1%
A Student
0.0%
Retired
13.5%
Disabled
8.0%
0.0%
Looking For Work
0.0%
Other
1.0%
14.5%
11.3%
9.7%
2.8%
P 18 - 24
P 25 - 34
P 65+
31.8%
25.5%
15.8%
14.9%
12.0%
10.4%
19.0%
Service
11.7%
Sales/Office
14.5%
0.0%
4.5%
11.3%
Military Specific
0.0%
White Collar
43.8%
Blue Collar
27.5%
Less Than $25,000 $25,000-$34,999
$35,000-$49,999
$50,000 - $74,999
$75,000+
No
69.1%
One
11.2%
Two
9.2%
Three Or More
10.5%
Own
68.6%
Rent
30.9%
30.3%
High School
Grad(12th
Grade/Ged)
P 55 - 64
Occupation Summary
9.3%
Less Than 12th
Grade
P 45 - 54
P 35 - 44
0.5%
31.6%
28.8%
Years-Not Grad)
Or More
56
WMCS – 1290 AM
Format: Urban Talk Radio
Program Description: "The Talk of the Town"
¾ WMCS reaches 26,800 different listeners weekly.
¾ 59% is Women.
¾ 71% of WMCS audience is Persons 45+.
¾ Cume down 37% from Winter 2008.
GSM – Don Rosette
Business Offices
414-771-1021
57
WMCS 1290AM
(Urban Talk-Personality)
Duplication
70.0%
Ethnic Composition
65.3%
Other, 24.8%
60.0%
50.0%
40.0%
30.0%
Hispanic, 0.0%
27.2%
20.0%
13.1%
11.9%
WJZX FM
WJZX‐FM
WNOV FM
WNOV‐FM
Black, 75.2%
10.0%
0.0%
WJRM FM
WJRM‐FM
WKKV FM
WKKV‐FM
Arbitron/TAPSCAN
Arbitron/TAPSCAN
SP07
SU07
FA07
WI08
SP08
12+
1.3%
1.1%
0.9%
1.4%
0.9%
18‐34
0.6%
0.5%
0.8%
0.8%
0.6%
25‐54
0.9%
0.8%
0.9%
1.2%
1.0%
Arbitron/TAPSCAN
County Composition
Milwaukee
16.6%
Milw HDBA
76.1%
Milw HDHA
0.9%
Ozaukee
0.0%
Racine
0.0%
Washington
3.3%
Waukesha
3.0%
58
QUALITAP
TM
Metro Survey Area
Listened to WMCS-AM
Sex
Age Levels
57.7
% Male
42.3
28.4%
% Female
22.0%
Employment Status
Full-Time (35+ Hrs)
44.7%
Part-Time (<35 Hrs)
9.6%
A Homemaker
3.4%
A Student
1.5%
Retired
15.6%
Disabled
19.7%
1.4%
Looking For Work
4.1%
Other
0.0%
P 18 - 24
P 25 - 34
P 45 - 54
P 55 - 64
P 65+
30.6%
23.8%
16.4%
15.3%
13.9%
9.0%
14.4%
Service
7.8%
Sales/Office
11.0%
0.0%
6.1%
6.0%
Military Specific
0.0%
White Collar
34.4%
Blue Collar
19.9%
Less Than $25,000 $25,000-$34,999
$35,000-$49,999
$50,000 - $74,999
$75,000+
No
57.7%
One
16.3%
Two
13.3%
Three Or More
12.7%
Own
55.3%
Rent
43.3%
29.9%
High School
Grad(12th
Grade/Ged)
P 35 - 44
Occupation Summary
8.1%
5.7%
Not Employed
19.3%
Less Than 12th
Grade
18.2%
17.6%
1.4%
25.9%
24.9%
Years-Not Grad)
Or More
59
WKTI – 94.5 FM
Format: Hot Adult Contemporary
Program Description: "Milwaukee's Hit Music Channel"
Core Artists:
Maroon 5, Kelly Clarkson, Rob Thomas, Aerosmith, Prince.
¾ WKTI reaches 172,400 different listeners weekly.
¾ 70% are Women.
¾ 56% of WKTI audience is Persons 25-54.
¾ Cume down a little. Slight increases with Adults 18-34 and
Adults 18-49. Declines with Adults 25-54 and Women 25-54.
Owner: Journal Broadcasting
GM/VP – Steve Wexler
GSM – Bernie Laur
Business Offices
720 E. Capitol Drive
Milwaukee, WI 53212
414-332-9611
60
WKTI 94.5FM
(Hot Adult Comptemporary)
Duplication
Ethnic Composition
45.0%
40.2%
40.0%
33.7%
35.0%
Hispanic
4.5%
30.0%
24.9%
25.0%
Black
2.5%
24.1%
20.0%
15.0%
10.0%
5.0%
Other
93.0%
0.0%
WMYX‐FM
WXSS‐FM
WTMJ‐AM
WKLH‐FM
Arbitron/TAPSCAN
Arbitron/TAPSCAN
SP07
SU07
FA07
WI08
12+
3.7%
2.3%
2.7%
3.2%
SP08
3.3%
18‐34
4.2%
2.0%
3.2%
4.6%
4.1%
25‐54
5.5%
2.7%
4.0%
4.0%
3.7%
Arbitron/TAPSCAN
County Composition
Milwaukee
34.4%
Milw HDBA
9.4%
Milw HDHA
2.4%
Ozaukee
5.3%
Racine
8.3%
Washington
10.9%
Waukesha
29.3%
61
QUALITAP
TM
Metro Survey Area
Listened to WKTI-FM
Sex
Age Levels
39.3
% Male
60.7
33.9%
% Female
23.4%
22.6%
Employment Status
Full-Time (35+ Hrs)
60.0%
Part-Time (<35 Hrs)
18.1%
10.7%
7.7%
Not Employed
A Homemaker
10.0%
A Student
3.3%
Retired
3.8%
Disabled
1.3%
0.0%
Looking For Work
2.9%
Other
0.6%
1.7%
P 18 - 24
P 25 - 34
P 35 - 44
P 45 - 54
P 55 - 64
P 65+
51.4%
27.6%
Occupation Summary
19.2%
23.6%
Service
9.6%
Sales/Office
16.1%
0.0%
3.0%
6.6%
Military Specific
0.0%
White Collar
58.9%
Blue Collar
19.2%
11.6%
4.4%
4.9%
Less Than $25,000 $25,000-$34,999
29.5%
High School
Grad(12th
Grade/Ged)
$50,000 - $74,999
$75,000+
No
44.6%
One
19.6%
Two
25.1%
Three Or More
10.7%
Own
78.4%
Rent
14.8%
3.5%
Less Than 12th
Grade
$35,000-$49,999
6.8%
29.1%
38.0%
Years-Not Grad)
Or More
62
WTMJ – 620 AM
Format: News, Talk, Sports
Program Description: "Wisconsin's News, Sports & Talk Leader"
The Clark Howard Show, Laura Ingraham, Jeff Wagner,
Charlie Sykes, The Green House with Jonathan Green,
WTMJ Sports Central, Michael Savage.
¾ WTMJ reaches 340,900 different people weekly.
¾ 56% are Men.
¾ 80% of WTMJ audience is Persons 45+.
¾ Cume up 52,200 fueled by Red Hot Milwaukee Brewers
Baseball Team.
Owner: Journal Broadcasting
GM/VP – Steve Wexler
GSM – Tom Sheridan
Business Offices
720 E. Capitol Drive
Milwaukee, WI 53212
414-332-9611
63
WTMJ 620AM
(News, Talk, Sports)
Duplication
Ethnic Composition
30.0%
25.3%
25.0%
Hispanic 0.8%
20.0%
Black 3.1%
17.3%
14.9%
15.0%
14.2%
10.0%
5.0%
Other 96.1%
0.0%
WISN‐AM
WKLH‐FM
WHGQ‐FM
WRIT‐FM
Arbitron/TAPSCAN
Arbitron/TAPSCAN
SP07
SU07
FA07
WI08
SP08
12+
9.4%
1.6%
11.3%
9.3%
10.9%
18‐34
2.1%
2.9%
3.0%
2.3%
3.3%
25‐54
6.8%
6.4%
8.5%
6.3%
6.9%
Arbitron/TAPSCAN
County Composition
Milwaukee
34.4%
Milw HDBA
9.0%
Milw HDHA
1.9%
Ozaukee
9.7%
Racine
6.5%
Washington
9.5%
Waukesha
29.1%
64
QUALITAP
TM
Metro Survey Area
Listened to WTMJ-AM
Sex
Age Levels
63.9
% Male
36.1
26.0%
% Female
22.7%
20.9%
16.9%
Employment Status
Full-Time (35+ Hrs)
54.0%
Part-Time (<35 Hrs)
12.3%
8.1%
5.4%
Not Employed
A Homemaker
5.1%
A Student
1.7%
Retired
25.1%
Disabled
0.6%
0.2%
Looking For Work
0.9%
Other
0.0%
P 18 - 24
P 25 - 34
P 35 - 44
P 45 - 54
P 55 - 64
P 65+
45.5%
23.5%
17.6%
Occupation Summary
15.3%
15.9%
Service
5.4%
Sales/Office
14.7%
0.0%
7.4%
7.5%
Military Specific
0.1%
White Collar
46.0%
Blue Collar
20.4%
6.3%
7.0%
Less Than $25,000 $25,000-$34,999
30.8%
High School
Grad(12th
Grade/Ged)
$50,000 - $74,999
$75,000+
No
68.1%
One
15.6%
Two
10.6%
Three Or More
5.7%
Own
85.7%
Rent
11.8%
3.8%
Less Than 12th
Grade
$35,000-$49,999
2.6%
30.3%
35.1%
Years-Not Grad)
Or More
65
Glossary of Research Terms
Age Composition:
Percentage of a station’s listener base within a specified age range.
Children in the Home:
Percentage of a radio station’s listener base 18+ illustrating the
number of children in a household.
County Composition:
Percentage of a radio station’s listeners that lives in specified metro
counties.
Cume:
The estimated number of different people who listen to a station for
a minimum of 5 minutes of a given period.
Education:
Percentage of a radio station’s listener base of adults 18+ within
and the level of education achieved.
Ethnic Composition:
Percentage of a station’s listeners that is White, Black or Hispanic.
Gender Composition:
Percentage of a station’s listeners that is male or female.
Household Income:
Percentage of a radio station’s listener base of adults 18+ within a
specified income range.
Household Size:
Percentage of a radio station’s listener base 18+ illustrating the
number of persons residing in the household.
Share Trends:
A graph plotting the share of radio listeners over five rating periods.
Data includes a 12+ share trend for all stations and a share trend of
the stations primary demographic (eg: 18-34 or 25-54).
66

WMYX 99.1FM

Transcription

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