2009 Annual Report

The Voice
of Tourism in
New Brunswick
Tourism Industry
Association of New Brunswick
ANNUAL REPORT 2009
ANNUAL REPORT 2009
Tourism Industry Association of New Brunswick
Message from
The President
In last year’s message, I referred to my goal as; making the
organization stronger and more relevant. Although we still have
work to do, I can honestly say that we have become stronger and
are more relevant. The Governance review exercise that we have
harped on for the past couple of years has become a turning point
for the organization with our key element in continued successful
growth being the revitalization of support from you the members of
the tourism industry in New Brunswick.
With the extraordinary commitment level from the TIANB Board of
Directors, the organization has seen its credibility rise significantly over the past year. Our involvement
in the creation of the Tourism Development Strategy has positively impacted the growth and development
of the tourism industry in New Brunswick. For many years our operators have sought to take ownership
of the industry and have a say in its future direction, well I am proud to say that we have been able to
achieve this through participation in the strategy. Since the onset of this exercise, TIANB together with
the Department of Tourism & Parks have been fully engaged in developing the blueprint that will enable
us to transition into the “tourism industry of tomorrow”.
The theme of this year’s Conference “All Aboard” emphasizes that all stakeholders need to be on-board
in order to move the strategy forward. Some may criticize the necessary changes, but all will agree that we
have to take bold steps in order to regain our competitiveness in the market.
As TIANB will be fully engaged in the implementation process of the Strategy, I ask each and every one of
you to be counted and be heard. It is with communication that our goal is possible. The onus is on you all
to make a valuable contribution through participation, while keeping the process as transparent and open
as possible.
In closing I would like to thank you for your support during my tenure as President. Your confidence
and cooperation encourages me to re-offer my services and continue my work as President for another
one-year term. During this time, I invite you to contact TIANB or me directly with your concerns and
questions. We are listening and are prepared to take the required steps to address each of your needs.
We have the luxury of having a dedicated group of industry individuals who volunteer their precious time
on the board and I thank them for their indispensable commitment. I would be remiss not to mention the
level of expertise and dedication from our TIANB staff. Without their hard work and knowledge it would
be impossible for us to achieve and exceed excellence. Thank you!
I wish you all a prosperous 2010 tourism season and thank you for accepting my invitation to Edmundston
for the 2010 TIANB Conference.
Touristically yours,
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ANNUAL REPORT 2009
A Word from
The Executive Director
Similar to recent years, 2009 was not without its challenges,
yet again the determination of our New Brunswick operators
persevered. Mona (MOther NAture) decided to cause a fuss again
and sustain itself throughout the winter season; Gloria (GLObal
Recession) kept us all on our toes with economic uncertainty and
finally our Premier, Prime Minister and neighbouring President
are said to have been responsible for a whole lot of things from
increased fees, new travel regulations and trying to find ways to stay
ahead of “Gloria”!
Many of us have accepted the fact that tourism is a global industry and the shocks still emanating from
9/11 and Gloria are strong reminders of that reality. While various factors are affecting the way people
travel, trends are becoming a very difficult thing to establish. This new reality has made way for yet
another addition to our complex industry jargon, “Staycationners”. We have had to quickly adapt with
newly developed methods to accommodate the “new” clients. Those are the New Brunswickers and
Maritimers we have been telling for years that a memorable vacation experience is not far from their
home. Well maybe on second thought, Gloria came with a positive spin after all!
As I do every year in ending this address, I thank the people that make things happen at your association’s
office. Sheila Atkinson our Operations and Programs Manager, Melynda Normandeau our Marketing and
Communications Director, Ann Purdy our Professional Development and Training Coordinator, Beth
Ashton our Technology Resource Coordinator, Catherine McPhee our Education Resource Coordinator,
Scott Kennah our Sales Consultant and new addition to the team and last but certainly not least, Yvan
Laviolette our Professional Development Coordinator. I would be remiss not to mention the tremendous
support from our President and Board of Directors and of course you the members. Thank you all for
your hard work, involvement and growing support!
I wish you all a prosperous 2010 season!
Sincerely,
3
Tourism Industry Association of New Brunswick
ANNUAL REPORT 2009
The Voice of
Tourism in New Brunswick
TIANB focuses on two spheres of activities. The first is to advocate and promote the importance of
tourism in the New Brunswick economy ensuring the interests of the operators are adequately represented
in order to ensure sustainable and viable growth. The second sphere of activities for TIANB is to provide
quality relevant training programs and services to the industry and its personnel.
Making our Voice Heard
Media, Public and Government Relations
TIANB would not be able to effectively influence
positive changes for the tourism industry without
having a strategy and the tools for communicating the
industry’s interests, successes and priorities to the
public.
In 2009, TIANB took part in more than 40 interviews
across the province with newspapers as well as radio
and TV stations. We issued 17 press releases on a
variety of topics ranging from commenting on the
provincial budget to congratulating TIAC award
winners and promoting our training programs.
Lobbying efforts carried out in
2009 include:
Destination Marketing Fee (DMF)
After numerous meetings with stakeholders
and government officials, the DMF Committee
requested that the Department of Tourism and
Parks consider new options for legislation or
regulation with respect to the issue of destination
marketing fees or hotel levies. As a result of this
request, the Department of Tourism and Parks has
recently done an initial review of the issue.
• It has been confirmed that enabling legislation
is not required for Destination Management
Organizations (DMOs) to have the proper
authority to levy or spend funds for this type
of arrangement.
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ANNUAL REPORT 2009
• To enact provincial enabling legislation for the
regulation and standardization of a hotel levy
would require a more thorough review of the
options related to governance and appropriate
guidelines for monetary and spending
considerations. The identification of regions
would likely be a factor and the application of
fairness to industry players would need to be a
key principle for a level playing field.
• A standardized or regulated process would
also require coordinated oversight and
would result in new management costs that
the province is not currently in a position to
implement.
• During its most recent budget consultations,
the Government of New Brunswick heard
from citizens that they had neither the
appetite for increases in consumption
taxes nor the introduction of any new
consumption taxes. According to 2009 NB
accommodation occupancy reports, nearly
half of all accommodation room nights sold
in the province were sold to residents of
New Brunswick. Government must take into
consideration that a hotel levy could be
perceived as a consumption tax and that it
could have a significant financial impact on
our citizens, not just visitors to our province.
• The status quo provides a legally viable means
for a Destination Management Organization
or association of appropriate organizations to
levy a fee on accommodations and determine
the expenditures of the funds. Therefore, the
Government of New Brunswick is not currently
recommending the provincial standardization
or regulation of destination marketing fees or
a hotel levy.
New Brunswick Tourism
Development Strategy
TIANB in partnership with Tourism and Parks
held 7 World Café consultation sessions around
the province in an effort to continue the dialogue
on the strategy. Feedback and comments received
during these sessions have been used to strengthen
the 3 Pillars. The launch of the Strategy took place
on April 26th at le Pays de la Sagouine (see related
article on page 19).
Minimum wage increase
In November of 2009, the government of New
Brunswick announced the cumulative increase
to the NB Minimum Wage to the $10.00 per
hour level in 2011. As this was a surprise to a lot
of our members and to TIANB as well, a letter
was then sent to the Minister of Post Secondary
Education Training and Labour, the honourable
Donald Arseneault, to share our concerns with this
considerable increase as well as recommending
tip and training differentials to mitigate the
impact for our tourism operators. In pursuing
our representation efforts, a meeting of business
owners’ organizations (Canadian Federation of
Independent Business, Canadian Restaurant and
Foodservice Association, Conseil Économique
du NB, National Golf Club Owners Association,
Downtown Fredericton, Chamber of Commerce,
Canadian Council of Grocery Distributors) was
initiated by TIANB to organize a coalition and
to elaborate strategies to represent this issue to
the NB Government. A number of meetings are
being planned and arranged and as soon as more
information is available it will be communicated to
the TIANB membership.
Licensing issues
As a result of discussion with licensees throughout
the province, and with a number of issues raised
concerning licensed establishments and the need
to work with the Department of Public Safety. A
working group was initiated by TIANB. The goal
of the group is to gather information through
surveys and to develop recommendations to the
NB Government on necessary amendments to
the NB Liquor Control Act. A recent survey to
TIANB membership resulted in minimal responses
therefore a new strategy will need to be developed
to gather support of this cause.
Consultation with Business NB
On December 3, a meeting was held with the
Minister of Business NB, the Honourable Victor
Boudreau, and his Deputy Minister Bill Levesque
to discuss priorities for the New Brunswick
tourism industry. The following 5 priorities were
communicated to the Minister by TIANB:
1-Programs are needed to support the New
Brunswick Tourism Strategy;
2-Program is needed to support the
development or enhancement of virtual
infrastructures ie. Website, IT training,
social media, etc.
3-Program for the enhancement of
tourism infrastructures including
accommodations, food service
establishments, attractions, festivals
and events including soft costs) and
programs to encourage investments to
assist people wanting to move and open
shop in New Brunswick;
4-Program to assist in the employment
of personnel (soft costs) including the
expansion of the regular, seasonal and
summer student workforce.
5-Program to facilitate and encourage
public-private partnerships.
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ANNUAL REPORT 2009
Visitor Satisfaction Program
Tourism Industry Association of New Brunswick
Discussions among industry operators and
government representatives from across the
Atlantic region continuously identify the need for
there to be a way to “measure” the quality of an
experience or the satisfaction of a visitor at an
accommodation, restaurant or attraction. Based
on this premise, TIANB offered to take over the
administration of this Pan-Atlantic program that
will provide tourism operators with up-to-theminute information and statistics. Accommodation
is the first phase of the program development, the
plan is to extend the reach into other sectors of
our industry. A presentation of the program will be
made at the TIANB 2010 AGM.
NBCC - CCNB Programs
Various meetings have been held with Minister
Donald Arseneault and the Assistant deputy
Minister of Post Secondary Education, Training and
Labour Liane Roy in determining the future of the
tourism program at the CCNB Edmundston and
NBCC St. Andrews. The Minister assured TIANB
that there was no plan to cancel the programs at
both institutions and that a review of all programs
was to take place at all NBCC and CCNB locations
with their transition as a Crown Corporation.
The President and ED of TIANB participated in
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ANNUAL REPORT 2009
program revision consultations and to this date,
the future of the tourism programming and the
locations of where the tourism programs will be
offered remain uncertain. A new campus is being
built for CCNB Edmundston and according to
information gathered, the new layout provides
for reduced space for tourism programming.
Furthermore, TIANB was informed that the
transfer of the tourism program from Edmundston
to St. Andrews was to be temporary pending the
construction of the new campus in Edmundston.
With the shortage of skilled labour faced by
the tourism industry and the lack of efforts in
addressing this need, TIANB will continue to lobby
the provincial government and the NBCC/CCNB
to address this issue in a timely and efficient
manner. One of the Pillars of the Tourism Strategy
addresses the training aspect of our industry and
TIANB as co-chair of the Strategy implementation
steering committee intends on sharing more
dialogue and developing an action plan to tackle
this important aspect for our stakeholders.
Moving Forward through our Committees
The Marketing and Product Development Committees were revisited in 2009. Actually what used to
be one joint committee is now divided into two dynamic groups of people who form the Marketing
Committee and the Product Development Committee. New terms of reference were developed for both
committees and the committees started meeting on a monthly basis in March of 2010.
Marketing Committee Members
Committee Members
Adam Degrace (Danny’s Inn)
Meredith Caissie (City of Bathurst)
Sylvie Robichaud (Pays de la Sagouine)
John Jelley (Magic Mountain)
Gail Bremner (Consultant)
Joanne Bérubé-Gagné (Office du tourisme
Edmundston Madawaska)
Cynthia Caron (Festival Western St-Quentin)
Daniel Chiasson (Complexe Les Deux Rivières)
Kim Matthews (Tourism and Parks)
Réal Robichaud (Tourism Industry Association of
New Brunswick)
Sabine Dietz (Cape Jourimain)
Paul McGraw (Miramichi Landings)
Valerie O’Donnell (O’Donnell’s Cottages)
Johanne Gallant (Moncton International Airport)
Kelly Cain (City of Moncton)
Brian Clark (Fundy Trail Parkway)
Anna-Marie Weir (Roads to Sea Guided Tours)
Joanne Bérubé-Gagné (Office du tourisme
Edmundston Madawaska)
Shannon Ferris (Tourism and Parks)
Réal Robichaud (Tourism Industry Association of
New Brunswick)
Product Development
Atlantic Canada Tourism Partnership (ACTP)
TIANB is an active member on ACTP Management Committee and ACTP Marketing Committee. These
committees contribute significantly to ACTP’s mission – grow the tourism industry in Atlantic Canada,
which today represents $3.24 billion annually for the region’s economy and employs over 110,000 people.
Atlantic Canada is set to capture
the hearts and minds of the British
traveler in partnership with the
Canadian Tourism Commission!
ACTP, in partnership with the Canadian Tourism
Commission (CTC), has set out to inspire British
travelers to think about Atlantic Canada for their
next holiday. The focus of the new consumer
campaign is to convert exposure of Canada and its
participating partners into actual travel bookings.
The campaign started January 18th with online
advertising on sites such as MSN, the BBC and
travel booking portals like Travelocity followed by
extensive print advertising in leading newspapers,
plus major travel, food and lifestyle magazines.
Atlantic Canada inspires American
travelers!
Atlantic Canada is well positioned to take
advantage of strategic opportunities in
the mid-Atlantic region of the U.S.
According to research recently completed
by ACTP, there is significant market
potential with more than 6 million
pleasure travelers with a willingness to
consider Atlantic Canada in future travel
planning.
7
Tourism Industry Association of New Brunswick
ANNUAL REPORT 2009
Communications always at the forefront
New realities and challenges compel new tools
It was revealed through the situation analysis provided within the governance review of 2008 that TIANB
needed to improve its communication in the area of relevance within the regions identified as the North,
rural and Francophone areas of the tourism industry. In addition it was pointed out that the smaller
operators require a particular connection given their uniqueness in the areas of HR needs and support.
As part of the new governance model accepted by the Board of Directors, TIANB in addition to new
communication initiatives, is overhauling its current website and membership data systems to enhance
and broaden the scope of its outreach to reflect better the organization’s principle goal of representing
the tourism industry.
With improved dissemination of information and timely communication with the entire industry and its
members, TIANB can further the knowledge and efficiency of its Northern and Francophone operators
and provide a significantly superior foundation of knowledge for the smaller operator. With online
training, TIANB can provide the necessary foundation for countering the loss of jobs through tools
proven to improve retention.
We will do this by having the model website full of current economic development information, human
resource materials and tools specific to the industry, keys to links and a collaboration portal for sharing
best practices, statistics and data of relevance to the industry as well as providing results from similar
efforts in various regions.
We know that trained and certified tourism employees perform their jobs better, with more pride, and stay
with their employer for longer periods. The geography of our province is often not conducive to providing
affordable in-class training. We will provide the much needed online learning environment for a variety of
tourism skills. Despite today’s challenges burdening the tourism industry, we must continue to strive to
develop a skilled labour force that is ready to work.
Membership management system
A CRM (Customer Relationship Management)
will allow TIANB to use the latest technologies
to create a complete electronic record for each
member. The CRM system will be accessible from
anywhere in the world, therefore enabling TIANB
to access members’ records and provide timely and
accurate services and enabling the operator access
to his profile or a social media portal for instant
messaging.
Being able to deliver communication and service
equally to all members, stakeholders and partners
of our industry is one of the key benefits to a CRM.
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ANNUAL REPORT 2009
The need for training specific to individual
tourism operations continues to remain
essential and as the numbers indicate,
relevant to the industry
The tools available for various models of training have gone through extensive review during 2009/10 and
continue to be vetted whenever possible.
We have incorporated tailored training for individual business needs with “increasing the bottom line”
as the main objective. This has proven to be a successful and economical avenue for smaller operators
who have champions on staff, whose occupations are a compilation of many vocations and skills. Many
options include train-the-trainer training that allows the business to deliver their own specialty service
requirements whenever, wherever and with whomever they want.
With skilled shortage of labour becoming an ever-present reality where demand has surpassed supply in
many regions in our province, methods of retention and attraction are skills of mastery in their own right.
The challenges facing the industry with regard to these two titans is not solvable over night but with due
diligence can be overcome with time.
During difficult economic times, companies cannot afford to lose their best employees. It’s a critical time
for business owners and managers to recognize the role they play in creating employee engagement and
retaining employees. Proven beneficial options for retaining staff include job pride and advancement.
Both of which come with training.
Food Safe
Our National Food Safety Training Program (NFSTP)
Food Safe can stand alone or be added to banquet
specific training. The NFSTP is a five year certificate
giving you comfort in food service, preparation and
handling. Food Safe numbers this year have amazed
us with 157 individuals in 2009-10 alone. We are
pleased to be able to offer this to our members as
one of the recognized certifications required by the
provincial Health Department by 2012.
“Our facilitator was calm and cool and confident
in the delivery of the material and managed to get
everyone involved. A fantastic seminar!”
“I really enjoyed being there.”
“A great course.”
“An enthusiastic Instructor.”
Responsible Beverage
We are going online with Responsible Beverage.
We are happy to be able to offer it from where you
are, online. The program has become mandatory
with many provinces and many properties serving
in NB already. We feel it is prudent to add the
online option in a world where liability and risk
have become more prevalent in our everyday
language. We have bundled this product with
food and beverage
server training,
supplemented it with
upselling techniques
to become the “musthave” course for the
restaurant sector.
Growth in this fiscal
year was up 74% from
2008-09.
9
SuperHost Atlantic
Tourism Industry Association of New Brunswick
ANNUAL REPORT 2009
The delivery of the program has gone
through extensive change. We came
to you to ask you what you thought
and have incorporated the much
needed enhancements and updates
to the program. It is sparkling and
fun. We have designed a few optional
short programs that may be used as
‘added features’ for no additional
cost. These modules are in response to the Industry’s
needs and are in keeping with relevant customer service
training in an ever-changing, diverse environment. The
modules include:
• Mature consumer - a closer look at customer
service when dealing with our aging population
and our healthcare environment.
• Attitude for Access - a program designed to
assist you in anticipating and addressing the
needs of seniors and people with disabilities in
the workplace.
• Historic New Brunswick - a deeper look at the
history of New Brunswick and the specific area the
training is taking place. It will help participants
communicate the great wonders and amazing facts
about your area and its rich culture.
We pride ourselves on the ability to tailor the vital
programming to the buyers needs as we have done
for various members already with success. Thank you
to those who assisted us in the revitalization of this
important frontline service product.
Testimonial from a participant
“It was interesting to learn that 68 per cent of customers
will change from one business to another in search
of better service when perceived to be inadequately
treated. Another seven per cent of customers will change
businesses on the recommendation of friends. This means
an astonishingly 75 per cent of customers will obtain
what they need elsewhere in search of better service. An
investment in the time taken to be aware of the customers
and people we serve and provide excellence in customer
service provides the opportunity to not only maintain
your current customer base but also attract the seven
per cent of customers who are leaving other businesses
on the recommendation of friends. Not a bad return on
investment since all it takes is time, energy and attention
to detail to reap profit rewards”.
SuperHost recognized businesses
(at least 80% of staff superhosted)
- Coastal Inns Dieppe
- Complexe Les Deux Rivières
- Greater Moncton International Airport
- Metepenagiag Outdoor Adventure Lodge
- Metepenagiag Heritage Park
- Ramada Crystal Palace
- Roads to Sea Guided Tours
- Rodd Miramichi River Hotel
Testimonial from a trainer
SuperHost Atlantic has been given a splash of new
and improved information, videos, power point
delivery and much more. It has never been easier to
have a customer service program customized to meet
the specific needs of the variety of businesses our
membership encompasses. Here’s a perfect example
of how “customizable” the program is: it was used for
the 2010 Winter Olympics in Vancouver as “World
Host”, an adaptation of the traditional SuperHost.
The program now includes the most common
communication tools such as email and websites, as
well as new concepts on dealing with customers and
professionalism.
SuperHost
Atlantic
expect exce
llence!
Administe
red by
SuperHost
Atlantic-Englis
Tourism Indu
500 Beav
stry Associati
erbro
Phone: 1.800 ok Court, Suite
on of New
440 Fred
Brunswic
.668.5313
k (TIANB)
Fax: 506.4 ericton, NB E3B 5X4
59.3634
Email: info@
tianb.com
h.indd 1
4/13/09
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ANNUAL REPORT 2009
5:17:53 PM
Tourism Technology
2010 boasts 8 years of the ten year project, clearly
relevant to industry in Atlantic Canada. This
program supported and coordinated by the tourism
industry associations has a fresh mandate to deliver
social media workshops and key
communication techniques for
tourism operators of every kind,
in addition to the mentoring
sessions that are proving
popular and allow the business
to see what the consumer sees
when reviewing their website in confidence through
the eyes of a professional. The goal continues;
to develop viable ideas for enhanc¬ing website
activity in an effort to encourage an increased
volume in sales.
During the first quarter of 2010 TIANB in
partnership with Tourism and Parks embarked
on an extensive “Achieve your best ever online
presence” training session. More than 250
operators participated in this half day training
session which included tips on the importance
of having a great online presence in the tourism
industry.
Enterprise Restigouche took the lessons learned
from their 2008 mentoring session and created the
Tourism Technology 2009 award winning website
www.destinationrestigouche.ca
“The Albert County Tourism Association (ACTA)
highly recommends the Tourism Technology
mentoring course given by TIANB. Easy to follow
and comprehend, even though I am definitely not
a computer whiz!, TIANB explained how and why
changes were necessary or beneficial and how
to improve the efficiency of the site at very little
added expense. Anyone thinking of upgrading
or creating a website, this course would be a very
cost-effective way to go!”
- Beverley Lockhart, ACTA
13 Things You Can Do Today
to Make a Difference Tomorrow By Roger Brooks
Excerpt from
1. Make the Internet your top priority
The internet has changed the face of the travel industry and how we decide where to visit.
75% of all households now have internet access and 94% of them use the web when planning
their travel – even weekend getaways.
Quick facts
1. A new website it coming online every 3.5 seconds.
2. Website visitors will wait no longer than 8 seconds for a page to load.
3. 82% of web users never go past the second page of search engine results.
4. 70% are frustrated with finding what they are looking for. Why? Because they
are looking for activities, and you are marketing places.
5. Nearly 88% of destination marketing organizations spend more on printed
materials than on the web. They have it backwards.
11
Ready to Work
Tourism Industry Association of New Brunswick
ANNUAL REPORT 2009
A stalwart program funded successfully by both
the Canadian Tourism Human Resource Council
(CTHRC) and the NB Dept. of Post Secondary
Education, Training and Labour maintains its
relevancy. The delivery of this program has undergone
extensive exploration and
augmenting the diversity workshops
is a program called Canadian
Workplace Essentials a review of
the necessary soft skills required for
the Canadian workplace. We have
also developed a flexible agenda
for the program whereby it may
take three weeks or six weeks to complete. Each is
as pertinent as the other and as successful with the
clients needs being looked after.
“The training really left no room for improvement.
The class was extremely diverse with native NBers
and also five individuals who have moved to Canada
from other countries to make NB their home. The
instructor was awesome at assuring everyone that
they are important and their opinion and outlook and
experiences added value to the program.”
- Deborah Dugan, graduate 2010
Ready to Work Program
changes attitudes… and lives
Over the past year, TIANB has facilitated seven unique programs around the province resulting in 69
highly enthusiastic and newly trained graduates. These graduates come out of the program armed with
a number of relevant industry certifications, a change of attitude toward the tourism industry and a
large dose of confidence. Facilitators of the program often comment that it is highly rewarding to watch
participants grow and strengthen their confidence over the span of the program. Those who are timid at
the beginning of the program are sometimes the first to go and shake an employer’s hand at graduation.
Not only does the program help change confidence levels and attitudes about the tourism industry, for
some it is a life changing experience. Ya-Wen Ho is a graduate from one of our Fredericton classes in the
fall of 2008. She came to New Brunswick with a background in the tourism industry but was unsure of
how to prepare for the Canadian tourism workforce. This is her story:
What made you decide to participate in
the Ready to Work program?
I had been working in tourism for a long time.
Before coming to Canada I worked in large hotels
as an event coordinator, a banquet server and in
a travel agency as well. I am a people person…I
love people and that’s how I got started in the
tourism industry. I was looking for a way to get
involved in the tourism industry in New Brunswick
when I saw an ad in the paper for a free tourism
program. I was curious so I called for information
and registered.
How long did it take you to find
employment after your program
finished?
I had a job interview before the program at a
hotel but I did not get the job. I know now this is
because I did not have the right interview skills.
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ANNUAL REPORT 2009
After taking the program, I learned many interview
skills and I had a chance for an interview at another
hotel about a month after I finished Ready to Work.
This time, I got the job. After 6 months I applied
for a supervisor position that was open and I got
that too. So now I am a supervisor and very happy
doing my job.
In what other ways did the Ready to
Work program help you prepare for
this job?
It was a great orientation to the tourism industry
and it was helpful to learn about Canadian tourism
methods. It was also very helpful and useful to have
the chance to learn how to present myself. During
the course I learned that my previous tourism skills
would help me find a job because the principle of
customer service is the same across the world.
I love what I am doing, and do not want to miss
anything fun in this field. There is one thing you
have to know, I would not have my current job if I
had not attended the program with you.
What advice would you give others
who are considering the Ready to Work
program or tourism as a career?
This course was great and I learned so many
things about the tourism industry. For jobs, you
have to have patience and be willing to get the
experience. People who start at the bottom move
up and that’s how you get experience. You have to
have determination and believe what you are doing
is right. It helps to stay positive and take pride in
your work. I tell my staff “you work for yourself so
be proud of what you do.”
Ya-Wen’s story is just one of many that we have the
pleasure of hearing every day. Other comments we
received for this year’s programs are:
“The course is excellent. I am glad I took it. It was
very helpful, educating, and entertaining. I would
take the course over again. I don’t want it to end.”
“Ce cours est à encourager, car il ouvre des portes
et il est bon pour les jeunes et les moins jeunes et
les consommateurs d’âge d’or. C’est excellent de A
à Z. Bravo à vous tous de l’AITNB.”
Because the goal of this program is to encourage
employment within the tourism sector it is
important to include our successes. In 2008 alone
our employment rate for graduates was 80% and
in 2009 the rate is at 55% and climbing every day.
The rewards of the Ready to Work program have
no limits. For participants it is gaining transferable
skills, confidence and of course the chance to meet
the industry and employers right in the classroom.
For employers it is having a bank of trained
potential employees to choose from who come
with recognized provincial and national industry
certifications.
13
Tourism makes a splash
in local schools
Tourism Industry Association of New Brunswick
ANNUAL REPORT 2009
This year, close to 1200 high school students in
New Brunswick rode the tourism wave. Through
nine Career Awareness presentations and a large
career fair, students were exposed to the tourism
industry though activities, quizzes, and reflection
on local industry issues. This 60 minute interactive
presentation is designed to help students sift
through career choices and encourage them to
choose a path in tourism. Students were shown
various tools available on the internet including
links to various self assessment quizzes located at
the Discover Tourism website to assist them with a
career that best suits their skills.
thought and questioning, they are more than happy
to share all of the hot spots and attractions and
even to brag about their community. It is also
refreshing to hear their opinions on recent industry
news such as the development of Casino NB in
Moncton, and the cruise ships growth in Saint
John. It stimulates their thinking about the valid
impact of the industry and how tourism career
options are very close to home.
Workplace Etiquette continues to be a
vital option for high schools and an effective tool
for newcomers to Canada.
The Temporary Foreign Worker
The highlight of these awareness events is hearing
the students’ opinions on tourism in their own
regions. Although when asked “What is there to
do in your town” most reply “Nothing”, after some
14
ANNUAL REPORT 2009
program has helped arrange for the industry to
connect with Citizenship and Immigration Canada
as well as the Population Growth Secretariat
and bridged the gap between the multicultural
associations and the tourism industry employer.
Our partnerships with the Community Economic
Development Agencies (CEDA) and the Immigrant
serving agencies (ISA) is vital to the tourism
employment sector.
Emerit
We have a wealth of products and occupation
specific certification, which has become more
and more popular with those operations wishing
to retain their staff. Each of the emerit products
is developed by industry and the NB Industry
participation for 2009-10 was extensive. Ten
projects throughout the year included review of
the national occupational
standards for a host of
occupations and changes to
many workbooks including a
review of the Aboriginal Tourism Business Guide.
We are grateful for the involvement which is on
a volunteer basis. We encourage you to become
involved and help make the NB tourism industry
personnel as strong as they can be. We have 393
active candidates and celebrate those 157 who have
been certified.
Free Downloads
Access Free National Occupational
Standards, training samples, and
research publications.
4Occupational Standards
4Certification Factsheets
4Free Research
4Training Samples
4View our downloads section!
“Our goal has always been to hire the best possible
staff and train them in a progressive, responsible
manner. TIANB has allowed us to accomplish that
via the Emerit Certification Program.”
- Jim Gertridge, CHA
GM Rodd Miramichi River Hotel
Training at a Glance in 2009
SuperHost:
Emerit Certification:
Other emerit products:
Responsible Beverage: Food Safe:
Workplace Etiquette: Ready-to-Work:
668
25 newly registered, 23 certified
368 active emerit registrants to date
224
157
70
69 participants
40 people from those classes employed
15
ANNUAL REPORT 2009
Tourism Industry Association of New Brunswick
Tourism Best Practices
The Best Practice Missions program is
designed to expose private sector operators
and representatives of sustainable tourism
communities to successful tourism operators/
entrepreneurs and outstanding products and create
an environment of ‘Competitiveness Through Best
Practices.’ It is intended that this exposure will
stimulate the generation of new product ideas,
improved practices in customer service, innovative
operational techniques, sound planning models
and partnership opportunities for the Atlantic
tourism sector. In the past year 6 missions have
taken place throughout Canada and the US.
16
ANNUAL REPORT 2009
April 2009
Iconic Touring Product,
Shenandoah Valley, Vermont
October 2009
Major and International Festivals and Events, Ottawa, ON
Eco-Toursim, Bayfield Wisconsin
Creative Rural Communities, Prince Edward County, ON
March 2010
Product Development,
South Carolina heritage corridor
Rural heritage; craft, people and place, Asheville North Carolina
TIANB Board Members 2009
President, Joanne Bérubé-Gagné
Office du Tourisme Edmundston Madawaska
Phone: (506) 737-6920
[email protected]
Restaurant, Adam DeGrace
Danny’s Inn
Phone: (506) 546-6621
[email protected]
First Vice President, Serge Collin
Ville de Lamèque
(left during the year)
Chalet/Cottage, Daniel Chiasson
Complexe Les Deux Rivières
Phone: (506) 394-4050
[email protected]
Second Vice-President, Kevin Johnston
Kingswood Park
Phone: (506) 450-1234 ext 332
[email protected]
Secretary, Kelly Cain
City of Moncton
Phone: (506) 389-5972)
[email protected]
Treasurer, Chris Stacey
Golf NB
Phone: (506) 451-1349
[email protected]
Past President, Rolande Thibodeau
Ramada Crystal Palace
Phone: (506) 861-6457
[email protected]
Ex-officio, vacant
Bed and Breakfast/Country Inns, Evelyn Cassidy
Evelyn’s Bed and Breakfast
Phone: (506) 832-4450
[email protected]
Golf, Chris Stacey
Golf NB
Phone: (506) 451-1349)
[email protected]
Outfitter, Phil Ossinger
NB Professional Outfitter Guide Association
Phone: (506) 474-0102
[email protected]
Festivals/Events, David Seabrook
Harvest Jazz & Blues Festival
Phone: (506) 450-2089
[email protected]
Hotel-Motel, Réaldine Robichaud
Super 8 Caraquet
Phone: (506) 727-0888
[email protected]
Camping, Phyllis Sutherland
Camping Ponderosa Pines
Phone: (506) 734-3121
[email protected]
Municipality, Kelly Cain (contact information above)
Transportation, Anna-Marie Weir
Roads to Sea Guided Tours
Phone: (506) 850-7623
[email protected]
Attraction, Brian Clark
Fundy Trail Parkway
Phone: (506) 833-2019
[email protected]
Member at Large, Gilles Daigle
Quality Inn Edmundston
Phone: (506) 735-5525
[email protected]
Member at Large, Wanda Hughes
Hospitality Saint John
Phone: (506) 672-0770
[email protected]
Member at Large, Serge Collin
(left during the year)
Member at Large, Kevin Johnston
(contact information above)
RTA, Valerie O’Donnell
O’Donnell’s Cottages
Phone: (506) 365-7636
[email protected]
RTA, Joanne Bérubé-Gagné
(contact information above)
RTA, Jean-Charles Allain
Kent Region Tourism Association
Phone: (506) 743-9626
[email protected]
RTA, Kathy Weir
Albert County Tourism Association
Phone: (506) 882-2349
[email protected]
17
ANNUAL REPORT 2009
Our Members, Our Most Valuable Partners
Tourism Industry Association of New Brunswick
A measureable increase to the membership
numbers occurred in 2009-10. Adding a sales
specialist to the TIANB team has helped to
encourage new potential and stimulate new growth
in all areas of sales. With considerable staff
training and improved member benefits the TIANB
team is ready to bring new operations into the fold.
The reason for having a membership has become
more relevant and critical as we move forward into
the years after the “economic decline”. Having
a voice has become more necessary than ever.
TIANB is your voice. We have seen an increase in
membership of 30% or 75 new businesses in the
past six months. The new members come from
virtually every region in the province and from all
sectors. The restaurant sector is stronger than it
ever has been. Restaurants account for 15% of the
new members. Suppliers account for 27% of the
new members, a direct benefit for you the member.
Fredericton’s membership alone rose by 40%.
Attracting community support to in turn carry the
industry torch has been central in our strategy.
Larger numbers have a larger impact and a
significantly stronger voice.
Membership highlights (past 6 months)
• 30% or 75 new businesses
• restaurant sector is stronger than ever with
15% of the new members
• Suppliers account for 27% of the new
members, a direct benefit for the
membership
• Fredericton’s membership alone rose by 40%
Quebec
2
9
1
3
3
1
1
3
1
16
13
2
3
8
10
7
1
2
10
1
4
1
2
7
U.S.A.
1
9
3
ANNUAL REPORT 2009
1
1
2
4
7
4
1
14
4
8
1
2
1
40
1
8
1
1
57
3
2
7
3
2
1
7
2
12
2
8
1
4
2
12
6
6
2 2
1
9
18
3
5
1
TIANB Members
17
1
1 73
2
2 2 6
Legend
4
5
13 Out of Province
All Aboard
The top priority for 2010 will undoubtedly be to
embark upon the new Tourism Strategy, which we
were very happy to help create from the ground
up. Our excitement has been with us since the
very early stages of discussions on the undertaking
of the planning exercise. For the first time since
TIANB’s inception 26 years ago, we were part of
the process and we are proud to say that we on
behalf of you are the co-owners of the Tourism
Strategy.
The strategy targets three areas for development,
and each has a set of objectives:
• customer attraction and engagement;
• investment and infrastructure; and
• human resource development.
An action committee will be formed to implement
the strategy. It will be comprised of five appointees
from TIANB and another five from the provincial
government. The committee will report to the
minister of tourism and parks and to the president
of TIANB.
As a not-for-profit organization representing the
interests of tourism operators throughout the
province, we are fully engaged and behind the
success of this Strategy and are committed to
invest the necessary resources.
TIANB, our strength is in
individuals and our power
is in groups!
19
TIANB Members 2009
Tourism Industry Association of New Brunswick
ANNUAL REPORT 2009
45th Parallel Motel and Restaurant
A Downtown Bed & Breakfast
A Tanners Home Inn B&B
Abedi-Solari,Abdolkarim
Acadian Bus
Adair’s Wilderness Lodge
Advanced Fabrics
Advocate Imprimerie - Maritime Press
Airport Inn
Albert County Tourism Association
All Seasons Inn & Restaurant
Altus Group Limited
Ambassatours Gray Line
Amica Inc.
Amsterdam Inn - Fredericton
Amsterdam Inn - Moncton
Amsterdam Inn - Quispamsis
Aquarium et Centre Marin
Aquila Tours
Aroostook Valley Country Club
Arpin Canot Restigouche
Association Museums New Brunswick (AMNB)
Association touristique de la Péninsule acadienne
Association touristique de la région de Kent
Association touristique du Restigouche
Atlantic Host Hotel
Atlantic Salmon Federation
Atlantic Salmon Museum Inc.
Atlantic Travel Centre
Au NIDaigle
Auberge Blue Heron B&B
Auberge Centre-Ville
Auberge de la Baie
Auberge Évasion de Rêves
Auberge Inn Thyme
Auberge Le Vieux Presbytère de Bouctouche
Auberge Les Jardins Inn
Auberge Près du Lac - Quality Inn
Auberge Wild Rose Inn
Aux douces heures de Shediac
Aux Ti-Bo Rêves
Bai, Xu
Bamara Inn
Bannister, Henrietta
Bantalore Lodge
Bay Ferries Limited
Bay Vista Lodge & Cottages Ltd.
Baymount Outdoor Adventures Inc.
Bayview Motel and Chalets & RV Park
Beachview Camping / Vue De La Plage
Beauséjour Camping
Beaverbrook Art Gallery
Bed and Breakfast Durepos
Best Value Inn & Suites Miramichi
Best Western - Edmundston
Best Western - Fredericton Hotel & Suites
Best Western - Grand Sault Hotel &Suites
Best Western Manoir Adelaide
Big D Drive Inns Limited
Blair House Bed & Breakfast Inn
Bonaccord House B&B
Bower, Ana
Bowmaster, Jeremy
Bradley, Lois
Brennan’s Bed & Breakfast
Brewbakers
Brigitte’s Bed & Breakfast
Broadleaf Guest Ranch
Bulman, Valerie
Bulmer-Raby, Debby
Burnt Church (Esgenoopotitj) First Nation
Business Fredericton North
Cain Insurance Services Ltd.
Caissie, Joanne
Campground Owners Association
Camping Caraquet
Camping Île Lamèque
Camping Plage Gagnon Beach Inc.
Camping Plein Air C.B Inc.
Canadian Paraplegic Association (NB) Inc.
Cape Enrage Adventures
Cape Jourimain Nature Centre
Cape Tormentine Community Development
Captain’s Inn
Carpenter, Pao-Lien
Carriage House Inn
Casino New/Nouveau Brunswick
Castalia Marsh Retreat
20
ANNUAL REPORT 2009
Cecile Entreprise Ltee (Pizza Delight)
Central NB Woodmen’s Museum, Inc.
Centre d’excellence du tourisme de l’Atlantique
Centre de santé SPA Les Deux Rivières
Centre de Villégiature Memramcook Institute
Centre for Speed & Entertainment Park
Centre touristique de l’ancienne gare
Century Farm Family Campground
Ceridian Canada Ltée
Chalet Camping de la Pointe
Chalets du Havre Inc.
Chalets le Nid du Héron MPM Cottages
Chalets Restigouche
Chamcook Forest Lodge
Charlotte Coastal Region Tourism Association
Château Moncton Hotel & Suites
Chef’s Manor B&B
Cheng, Peter
Chipman Hill Suites Limited
Chown, Kim
City Motel
City of Campbellton
City of Miramichi/Community Dev Tourism
City of Moncton
City of/Ville de Bathurst
Clarion Hotel Edmundston
Clark, Shelley
Cliffside Suites
Club de Golf Fraser Edmundston
Club Wind & Kite Ltée
C’Mon Inn Hostel
Coastal Cottage Rentals & Sales Inc.
Coastal Inn - Sackville
Coastal Inn Champlain - Dieppe
Coastal Transport Limited
Cocagne Bay B&B
Colonial Inns (Moncton) Ltd.
Comfort Inn - Bathurst
Comfort Inn - Campbellton
Comfort Inn - Edmundston
Comfort Inn - Fredericton
Comfort Inn East - Moncton
Comfort Inn Magnetic Hill
Comfort Inn - Saint John
Compart Event Management Limited
Compass Rose Bed & Breakfast
Complexe Les Deux Rivières
Côté’s Bed & Breakfast-Inn
Country Inn & Suites - Saint John
Country Lane Bed & Breakfast/Inn
Covered Bridge Visitor Information Centre
Création MR
Creative Juices
Crowne Plaza Lord Beaverbrook Hotel
Crowne Plaza Moncton
Crystal Palace Amusement Park
Dai, Baohua (David)
Daigle’s Motel & Restaurant
Danny’s Inn Ltd
Davenport, Derek
Days Inn - Oromocto
Delta Beausejour
Delta Brunswick
Delta Fredericton Hotel
Destination Bathurst
Dining Pick.com
Dong, Fay
Dorcas, Wesley
Downing, Kim
Downtown Fredericton Inc.
Downtown Moncton Centre-Ville Inc.
Downtown New Brunswick/Centre-ville Nouveau-Brunswick
Downtown Riverview Business Association
Downtown S Miramichi-Newcastle Business District
Dugan, Deborah
Du réel au miniature: Centre d’interprétation des voies ferrées
Durelle Pest Management
Econo Lodge - Moncton
Econo Lodge & Suites - Saint John
Ehrenreich, Kristjan
Enterprise Miramichi
Étoile Filante Camping Wishing Star
Evelyn’s Bed & Breakfast
Fairmont Algonquin Resort
Fairway Motor Inn & Restaurant
Falcon Ridge Inn
Ferguson, Raymond
Festival de Jazz et Blues d’Edmundston
Festival Western de Saint-Quentin
Fisherman’s Paradise Restaurant
Florenceville Motor Inn
Florenceville-Bristol Tourism
Florentine Manor
Forerunner Creative & Tourism Strategies
Fort Howe Hotel and Convention Centre
Fort Nashwaak Motel Ltd
Fraser & Hoyt Financial Services Ltd/Benefits
Fredericton Inn
Fredericton Tourism
Freedom Tours & Travel
Fresh Air Adventure Ltd
Frischkorn Audio Visual
Fulton, Kim
Fundy Highlands Inn & Chalets
Fundy Line Motel (Sheetal Holdings)
Fundy National Park
Fundy Trail
Garrison District Ale House
Gbotoe, Albert
Generation Ladies Wear
Gîte Auberge & Camping Janine du Havre
Gîte de la Baie Cocagne Bay B&B
Gîte Le Poirier B&B
Gîte Les 3 Moulins B &B
Gîte L’Isle-du-Randonneur B & B
Gîte Toutes Saisons B&B
Global Payments Canada GP
Golf Bouctouche Inc.
Governor’s Mansion
Grand Manan Tourism Association
Grand Manan Whale & Seabird Research Station
Granite Town Hotel
Grant, Nicholaas
Greater Fredericton Airport Authority
Greater Moncton International Airport
Gu, Ye
Gudelyte, Milda
Gudemella, Sarada
Haché, Francine
Haché, Irène
Hampton Inn and Suites – Moncton
Hampton Inn and Suites – Saint John
Han, Mailun
Hanson, Chel
Harbour Tide Inn
Harding Point Campground Inc.
Hartt Island RV Resort/Bucket Club
Harvest Jazz & Blues
Hawk (629856 NB Ltd)
Hayes House Bed & Breakfast
Hébert, Kathy
Helou, Carole
Herring Cove Provincial Park
Hill Top Motel & Restaurant
Hillside Motel
Hilltop Grill & Beverage Co.
Hilton Saint John
Historic Chatham Business District
Ho, Marie
Hole-In-the-Wall Park & Campground
Holiday Inn Express Hotel & Suites Airport Dieppe
Holiday Inn Express Hotel & Suites Moncton
Holly’s Restaurant
Hospitality Saint John Inc.
Hotel Courtenay Bay
Hotel Moncton
Hotello
Howard Johnson Plaza Hotel Fredericton
Howard Johnson & Brasserie 1026
Hungry Whale Café
Huntsman Marine Science Centre
Indian Point B&B Motel
Initiative de développement culturel et touristique Rexton - Richibucto –
Saint-Louis-de-Kent
Innisfree Bed & Breakfast
Island View Motel
Jarea Art Studio
JGV Consultants
JK Tours Inc.
John Gyles Motor Inn & Heino’s Germain Cuisine
John’s Motel Ltd
Jonah Place Bed & Breakfast Inn
Jung, Yeon
K.O.K. Campground
KCM First Aid Services
Kilburn House Bed & Breakfast
Kings Landing Historical Settlement
Kings Motel
Kingsbrae Garden
Kingswood
Kouchibouguac National Park
Kuikel, Awiskar
La Cave à Vin Boudreau Vineyards
La Societé Coopérative de Lamèque Ltée
La Société du Jardin Botanique du NB Inc
La Source
L’Acadie Nouvelle – Cap Acadie
Lakeview Inn & Suites - Fredericton
Lakeview Inn & Suites - Miramichi
Lakeway Houseboat Vacations
Larocque, Sylvie
Larocque, Amélie
Lavigne, Melissa
Le Château d’Acadie
Le Pays de la Sagouine
LeBlanc-Carroll, Annette
Lee, Sue
Leone Pippard & Associates
Les Chalets de la Plage de Bas-Caraquet
Les Chalets de L’Aboiteau
Les Voyages RÉ-BER Travel Inc.
LG Electronics Canada Inc.
L’Heureux Hasard
Lily Lake Pavilion
Little Big Bear Safari Ltd
Little Pizza House (1991) Ltd
Liu, Romina (Ya Mu)
Liu, Shan
Local in the Know Publishing Inc.
Lomax, Tracy
Loon Bay Lodge
Losier, Mr. Venance
Losier, Sara
Lunergan Spacek
Lutz Mountain Heritage Museum
M5 Marketing Communications
MacDonald, Allan
Magic Mountain Ltd
Magnetic Hill Bed & Breakfast
Mahogany Manor Bed & Breakfast
Mainville, Yannick
Maison Tait House
Maison Touristique Dugas
Maison Vienneau
Mansfield, Chancey
Maple Tourist Home Bed and Breakfast
Massive Graphics Displays Exhibits
Maxxim Promotions Inc.
Mazhar, Muthahera
McAdam Historical Restoration Commission
McGraw, Frederick
McManus, Chie
McNutt Bed & Breakfast
Metepenagiag Heritage Park
Metepenagiag Outdoor Adventure
Metz, Anne
Mhlanga, Calvin
Middleton, Stephanie
Minani, Daniel
Minister’s Island
Miramichi Chamber of Commerce
Miramichi Country Haven Lodge
Miramichi Heritage Network
Miramichi Landings
Miramichi River Productions
Miramichi River Tourism Association
Money Concepts/Investia Financial Services Inc.
Mont Assomption Bed & Breakfast
Moosehead Breweries Limited
Morada Holiday Resort
Morais, Mylène
Motel & Camping Colibri
Motel Bel Air
Motel l’Acadien
Motel Leo Ltd
Mount Allison University / Conference Office
Murphy, Keith
Musée acadien de l’Université de Moncton
NB B&B Association
NB Division of the Canadian Railroad Historical Association
NB Federation of Snowmobile Clubs
NB Filmmakers Co-operative Ltd
NB Golf Association
NB Professional Outfitters Association
NB Sports Hall of Fame
NB Tourism Grading Inc.
NB Trails Council
NBCC St. Andrews
New Brunswick Museum
New Brunswick Potato Museum Inc (Potato World)
New England Pizza Co.
New Horton Lake Inn
Northampton Brewing Company
Northampton House B&B
Nor’West Court Ltd.
O’Donnell’s Cottages & Expeditions
Office du tourisme Edmundston Madawaska
Old Mill Pond Golf and Country
Opera Bistro Inc.
O’Regal Restaurant & Motel Ltee
Owens, Stephen
Pandey, Manju
Parc d’amusement & Camping Malybel
Parc écologique de la Péninsule acadienne
Parc provincial de la République
Park Inn & Suites
Parkland Village Inn
Pat’s Tour Bus Inc.
Paulin, Jean
Peck Colonial House B&B & Tearoom
People Park Tower / Camden Park Terrace
Petitcodiac Valley Golf & Country Club
Pickard, Josie
Pine Cone Motel
Pine Cone Trailer Park
Pine Needles Golf & Country Club
Pointe-du-Chêne Harbour Authority Inc
Ponderosa Pines Park
Prospect Inn - Fredericton
PSAV Presentation
Quality Inn - Edmundston
Quoddy Link Marine Inc.
Radio Péninsule Inc.
Ramada Hotel - Fredericton
Ramada Plaza Crystal Palace Hotel
Raymond Gallant & Fils Ltée
Reinhart, Walter
Residence Inn Moncton by Marriott
Restaurant & Gîte de la Sagouine
Restaurant Chez Raymond Ltée
Restigouche Golf and Country Club
Reversing Falls Jet Boat Rides
Richard, Tasha
Ritz Motel - Edmundston
River Country Campground & Cabins
Riverside Resort & Conference Centre
Roads To Sea Guided Tours
Rodd Miramichi River
Rodd Park House Inn
Rogers Cable
Rossmount Inn
RRC Consultation
Safran Fine Cuisine & Bar Ltd. (Auberge Gabriele)
Saint John Hotel Association
Saint John Jewish Historical Museum
Saltscapes Expo
Sandy Beach Tenting & Trailer Park Ltd
Santana Ramos, Iliana
Savonnerie Olivier Soapery
Scentdogs
Science East
Seascape Kayak Tours
Seaside Haven Cottages
Sénéchal, Cécile
Shediac Bay Cruises
Sheriff Winslow House
Shin, Harry (Han Myoung)
Shorecrest Lodge
Silverwood Inn &Suites
Simmons Canada
Site Valet
Ski Crabbe Mountain
Smith-Graham, Sayer
SOCAN
Sooley, Howard
Speight, Matt
Spencer, Barry
St. John Ambulance
St. Stephen Golf Club
St. Stephen Inn
St. John River Tourism Association
Studio on the Marsh
Sunset on the River B&B
Super 8 - Campbellton
Super 8 - Caraquet
Super 8 - Moncton/Dieppe
Surfside Motel Ltd
Sussex Golf and Curling Club
Tang, Kuok Nuong
Tannaghtyn B&B
Tantramar Motel
Tantramar Southeast Tourism Association
Tauseef, Nadia
Taylor Printing Group Inc.
The Blue Door
The Chocolate Museum
The Colonel’s In Bed and Breakfast
The Covered Bridge Inn Ltd
The Crocker Hill Store
The Hopewell Rocks / Tourism and Parks
The Ledges Inn
The Lunar Rogue
The St. John River Heritage Corridor
Thorne, Jillise
Tourism & Parks
Tourism Chaleur Inc (also knows as Acadie Bathurst)
Tourism Saint John
Tourism Synergy Ltd.
Town and Country Uniforms
Town of Hartland
Town of Oromocto
Town of Sackville
Town of Woodstock
Town / Ville Dalhousie
Transcontinental / Optipress Printing G.P.
True North Hospitality
Ty Rhys Bed & Breakfast
UNB Aitken Centre / Varsity Reds Athletics
UNBSJ
Ungar, Lee Ann
Upper Oxbow Outdoor Adventures
Uptown Saint John
Vacation Village / Horizon Trailer Park
Valley Trails Bicycle Vacations
Van Tassel, Lori
Verger Belliveau Orchard
VIA Rail Canada
Village d’Atholville
Village de Cap-Pelé Inc / Plage Aboiteau
Village de Lac Baker
Village de Neguac
Village de Saint-Isidore
Village de Ste-Marie-St-Raphaël
Village Historique Acadien
Village of Belledune Inc.
Village of Perth-Andover
Village of/de Charlo
Village Saint-Louis-de-Kent
Villarreal-Esquivel, Ivan
Ville d’Edmundston
Ville de Beresford
Ville de Bouctouche
Ville de Caraquet
Ville de Dieppe
Ville de Grand Sault / Town of Grand Falls
Ville de Richibucto
Ville de Shediac
Ville de Shippagan
Ville de Tracadie-Sheila
Wei, Ping Ping
Whales n Sails Adventure Ltd.
White Pines Hunting Lodge
Winsome Inn
Wooden, Ron
Woolastook Park
Yennah’s Daytripping Outdoor Adventure
Yim, Benny (Sung Bin)
Yogi Bear’s Jellystone Park
Zhou, LiPing (Lilly)
21
ANNUAL REPORT 2009
Tourism Industry Association of New Brunswick
Notes
22
ANNUAL REPORT 2009
23
Tourism Industry Association of New Brunswick / Association de l’industrie touristique du Nouveau-Brunswick
500 Beaverbrook Court, Suite 440, Fredericton, NB E3B 5X4
Telephone / Téléphone : 506.458.5646 Toll Free / Sans frais : 800.668.5313 Fax / Télécopieur : 506.459.3634
[email protected] www.tianb.com