indo-german urban mela - Germany and India 2011-2012

NAMASKAR WILLKOMMEN
Dr. Leopold-Theodor
Heldman
Consul General of the
Federal Republic of
Germany in Mumbai
Prithviraj Chavan
Chief Minister of
Maharashtra
Dear Mumbaikars,
Dear Visitors of the Indo-German
Urban Mela,
It is my privilege to welcome the ‘IndoGerman Urban Mela’ in Maharashtra.
It is with pleasure and pride that I
welcome you to the Cross Maidan
Garden in Mumbai, the financial
and economic centre of India. Our
Urban Mela is a colourful highlight
of “Germany and India 2011 – 2012:
Infinite Opportunities”. With the
thematic focus on “StadtRäume CitySpaces”, the year of Germany in
India presents a large range of activities
in the areas of science, education,
technology and business as well as
the performing and visual arts. All
these elements converge to become
complementary aspects of urban
development and all these aspects are
presented in a set of 15 multi-purpose
pavilions, combining elements of design
from both our countries with modern
textile technology.
‘StadtRäume-CiySpaces’ highlights the
fact that the urban development is one
of the greatest challenges of our time.
Twenty-First Century is going to be an
urban century when majority of the
people in the world would be living in
cities and the cities will drive national
economy.
We are very keen to experience the
joint Indo-German venture to highlight
different aspects of the urban life, focus
on the use of science and technology,
businesses and the role of performing
and visual arts.
On behalf of the Government and
the people of Maharashtra I warmly
welcome all participants and visitors
and wish the organizers all success.
I wish you, the visitors of the IndoGerman Urban Mela from Mumbai, from
other parts of India or from abroad, an
entertaining, interesting and inspiring
experience. May this unique celebration
also be a symbol of the rapidly growing
ties of friendship and cooperation
between Germany and India in the 21st
century.
THE INDO-GERMAN URBAN MELA
Mumbai’s rejuvenated Cross Maidan
Garden offers the perfect backdrop
for the fifteen exquisite multipurpose pavilions that form the much
anticipated Indo-German Urban Mela.
“Germany and India 2011-2012:
Infinite Opportunities”. Central to this
programme is a focus on ‘StadtRäume–
CitySpaces’ and the challenges that
both countries face with areas such as
urban planning, public transportation,
sustainability, education and urban
culture. Programmes and performances
at the Urban Mela will address these
issues in a unique, innovative and
engaging way.
Conceptualised by internationally
renowned German artist Markus
Heinsdorff, the pavilions incorporate
the best of German and Indian
innovation and design. Over ten days,
each pavilion will feature a dynamic
selection of interactive presentations,
conferences and cultural performances
hosted by German corporations and
organisations.
The Indo-German Urban Mela lies
at the core of the continuing year of
celebrations between the two countries,
EXPLORE SOLUTIONS FOR OUR CITIES
People make cities. Out of cities emerge citizens. Urban areas expand. Numbers grow. Avenues and challenges present
themselves. Welcome to the Indo-German Urban Mela, our platform to explore Infinite Opportunities in Indo-German
partnership to jointly think, plan and create a more livable city of the future.
The colour coded Guidance System and map below illustrate themes that correspond with the pavilion content. Use the
following colours to navigate the programmes on offer and identify what is relevant to you.
Planning and Architecture
Mobility and Transport
Supplies and Infrastructure
Culture, Society and Public Life
The Cross Maidan Garden
demonstrates an exceptional example
of an urban space that has been
reinvigorated and restored. Visitors
are encouraged to soak in the
environment of this transformed public
garden that overlooks many iconic
buildings in Mumbai.
Visit the Beergarden
and indulge in a hearty
selection of traditional
German and Indian cuisine.
We appreciate your feedback and creative input. Please
feel free to contact us at [email protected]
Germany and India 2011-2012: Infinite Opportunities
Goethe-Institut / Max Mueller Bhavan New Delhi
B-5/1, Safdarjung Enclave, New Delhi 110029, India
+91 11 23471-100
i Information Desk
INDO-GERMAN URBAN MELA
www.germany-and-india.com
1 BASF
The BASF pavilion is addressing megatrends in
sustainable urbanisation that cover the fields of mobility,
construction and nutrition with city specific showcases.
The kids lab is featuring experiments demonstrating
sustainable urban development.
2 Siemens
Siemens is featuring a range of interactive experiences
to enable visitors to see how cities of the future can be
built around innovative technological solutions to help
“turn grey cities green”.
• OPEN AIR STAGE WITH DAILY PERFORMANCES
• GET CREATIVE IN OUR WORKSHOPS
• AN EXCITING RANGE OF FAMILY ACTIVITIES
3 Conference Pavilion
Partners are hosting a range of discussions, workshops
and conferences that will address issues and solutions
related to sustainable urban development.
4 Goethe Studio
The Goethe Studio is offering a diverse programme of
events and workshops for children and adults exploring
German art, culture and language. Take part in language
teaser classes, watch movies at night, explore your
creative side in arts and crafts workshops, see a clown
show or participate in a book hunt.
5 Lapp India
Lapp India is demonstrating how accidents can be
prevented in domestic and commercial buildings
through their safe cabling solutions. They are also
showcasing their Centres of Excellence, which serve as
a link between the industry and the next generation of
technocrats.
Mumbai » Cross Maidan Garden » 13–22 April 2012 » 10am–10pm daily
6 Indo-German Chamber of Commerce
The IGCC pavilion is a platform for medium sized
businesses and includes eight exhibitor booths with
a discussion table and central information counter.
Visitors can interact with the city stall, the dedicated day
stall and the brand building counter.
11 Federal Ministry of Education & Research
Presenting a range of innovative products that have
resulted from the cooperation between science and
industry. Vocational training and higher education
institutions with German scientific organisations and
industrial partners are also being showcased.
7 SAP
SAP is exhibiting climate friendly energy solutions with
a walk-able Smart Grid city. Visitors can experience the
current challenges and via an interactive model of the
Smart Grid, see how these can be resolved in the future.
12 Deutsche Bank
Deutsche Bank is showcasing projects offering solutions
for sustainable urban living. Highlights include the
$300 house, a solar powered aircraft and the interactive
‘Dream: IN Tree’.
8 Bajaj Allianz
Bajaj Allianz is exploring three main themes: health –
with checkups and consultations; road safety – with car
simulators and safety tips; and children’s perspectives
– with an interactive space. There is also an interactive
digital depiction of daily life in a city.
13 Cultural Pavilion
A dynamic space playing host to a wide range of
performances and events. Keep an eye out for the daily
programme.
9 Bosch
The Bosch pavilion is demonstrating solutions for
sustainable growth for cities of the future with products
that address eMobility, driving safety, renewable energy,
power tools and safety and security.
10 Lanxess
Lanxess is using interactive games to demonstrate
how every day products play a role in developing a
sustainable future. HR representatives will be available
to interact with students with an interest in chemistry.
14 Federal Ministry of Transport, Building & Urban
Development
Demonstrating approaches and solutions that are used
in Germany in the fields of architecture, mobility, energy
and combatting climate change.
15 VIP Pavilion
Invite-only events are taking place here.
16 Open Air Stage
Keep an eye out for the exciting programme of
performances and shows throughout the day.
17 Beergarden
Visit the Beergarden and indulge in a hearty selection of
traditional German and Indian cuisine.
THE INSPIRATION BEHIND THE PAVILIONS
THE YEAR OF GERMANY IN INDIA
The stunning multi-functional pavilions
that form the Indo-German Urban Mela
were conceptualised by renowned
German installation artist, Markus
Heinsdorff. His design combines India’s
rich textile legacy with state of the art
technology.
GERMANY AND INDIA 2011-2012:
INFINITE OPPORTUNITIES
Precious gems and stones together
with traditional Indian shapes and
patterns have provided inspiration for
the layout and colour of the pavilions
with gold, copper, ruby-red and
sapphire-blue all key to the aesthetics
of the structures. Geometric shapes
of varying sizes including hexagons,
decagons, circles and squares were
adopted to create the framework of the
15 pavilions.
The innovative design allows them to
be combined and installed in a variety
of ways to form larger structures,
assisting them to adapt with the local
environment. The largest pavilion is 210
square metres and is made up of three
The Indo-German Urban Mela lies at
the heart of “Germany and India 20112012: Infinite Opportunities”, marking
60 years of diplomatic relations
between the two countries. This is being
celebrated with an exciting and diverse
range of collaborative events in India.
The year of Germany in India reflects
a united vision in the fields of politics,
business, science, culture and
education; serving as a platform to
showcase, reinforce and develop this
historical relationship.
“The gemstone shapes
for the pavilions are a
reminder and celebration
of the colour and vibrancy
of Indian art and design.”
self-supporting hexagonal structures,
just like a honeycomb. The pavilions
take inspiration from traditional
mobile structures like pagodas and
incorporates this with a combination
of Indian techniques, textile technology
and high-tech components from
Germany.
The Indo-German Urban Mela is
symbolic of a “discourse between the
two cultures” with a legacy that will
provide an opportunity for the Indian
public to share the beauty and infinite
functionality of the pavilions for many
years to come.
The collaborative programme highlights
projects that focus on sharing issues
and solutions related to sustainable
urban development in both countries.
The Indo-German Urban Mela will travel
to five cities across India (Mumbai,
Bangalore, Chennai, New Delhi, Pune)
exploring these shared challenges and
opportunities with new audiences.
For further information, follow us online
to discover more about upcoming events
in Mumbai.
Award winning installation artist
Markus Heinsdorff has developed a
strong relationship with Asian culture
over the last decade. His projects,
installations and exhibitions have taken
him to China, Thailand, Indonesia,
Vietnam, India, Jordan, USA and many
European countries. Most recently
he was invited to China where he
designed pavilions to take part in a six
city tour which culminated in a finale
presentation at the Station Expo 2010
in Shanghai.
CULTURAL PROGRAMME HIGHLIGHTS
FRIDAY, 13 APRIL 2012
7 pm
OPENING OF THE INDO-GERMAN URBAN MELA WITH CONCERT OF THE SCHÄL SICK BRASS BAND, OPEN AIR STAGE
SATURDAY, 14 APRIL 2012
4-5 pm
GUIDED TOUR BY ARTIST MARKUS HEINSDORFF
OPEN SQUARE
The installation artist Markus Heinsdorff explains the idea behind the
pavilion design and talks about his inspiration.
8-10 pm
SCHÄL SICK BRASS BAND (CONCERT )
OPEN AIR STAGE
Listen to tunes from the Balkans, afrobeats, oriental groove,
Scandinavian themes and an extra portion of jazz.
SUNDAY, 15 APRIL 2012
2-5 pm
MUSIC WORKSHOP FOR KIDS (SCHÄL SICK BRASS BAND
CULTURAL PAVILION
A fantastic Music Workshop for Kids who want to have a first contact
with instruments. The Kids will experience the magical and unique
feeling which creating Music generates.
8-10 pm
B-BOY CYPHER & HIP HOP AND CHILL OUT SESSION
OPEN AIR STAGE
Hip Hop and Chill Out Session with DJ Uri & special Guest DJ Heera&
Zeb.Roc.Ski
MONDAY, 16 APRIL 2012
2-3.30 pm­ CREATIVE WRITING
CULTURAL PAVILION
In this workshop participants can sharpen their writing skills with the
help of the German language.
7-9 pm
HIP HOP MEET & GREET + WORKSHOP
CULTURAL PAVILION
B-Girlworkshop with B-Girl Frieda Frost and AmB.
TUESDAY, 17 APRIL 2012
2-3.30 pm FLY YOUR DREAMS: KITE MAKING + PAINTING
GOETHE STUDIO
Participants will make their own kites and write their dreams down in
German with help from German language experts and then if possible
fly their dreams.
8-10 pm
B-BOY CYPHER & HIP HOP AND CHILL OUT SESSION
OPEN AIR STAGE
Hip Hop and Chill Out Session with DJ Uri & special Guest Zeb.Roc.Ski
& DJ Cosmic Frog
Unwind in the Beergarden and
soak in the atmosphere of the
Indo-German Urban Mela with a
tempting range of German and
Indian food—the traditional
German Pretzels are a must!
Our favourite dishes include:
POTATO SALAD A veg classic that goes with almost everything
CURRY SAUSAGE WITH FRENCH FRIES Taste masala the German way
APPLE STRUDEL WITH VANILLA ICE CREAM An absolutely divine Bavarian dessert
WEDNESDAY, 18 APRIL 2012
5-6 pm
GUIDED TOUR BY ARTIST MARKUS HEINSDORFF
OPEN SQUARE
The installation artist Markus Heinsdorff explains the idea behind the
pavilion design and talks about his inspiration.
8-10 pm
PECHA KUCHA NIGHT
OPEN AIR STAGE
Pecha Kucha Nights 20x20 is 20 images on the screen, each precisely
for 20 seconds! A rapid fire of thoughts, images and words.
INDIA GOES 3D
20–21 APRIL
AN INDO-GERMAN MUSIC CONFERENCE & FESTIVAL
Prepare to don blue and red specs as India Goes 3D takes
over the night with a silent disco at the Indo-German Urban
Mela featuring a 3D visual show for the first time in India!
During the day conferences and workshops will provide a
unique platform for people in the music industry to learn
from and share with industry experts from Germany.
PERFORMANCES Three forward thinking German acts will play alongside Indian
artists in a silent disco that features 3D video and projections experienced for the
first time in India.
CONFERENCES Discussions will focus on music production and emerging music
technology – how to get your music out there.
WORKSHOPS Interactive workshops will be led by speakers from companies
like SoundCloud.
THURSDAY, 19 APRIL 2012
6-8 pm
SEAGULL
GOETHE STUDIO
The Art of the Book celebrates Seagull’s passion for good design
through a series of digital collages and book covers created by the
designer Sunandini Banerjee.
FRIDAY, 20 APRIL 2012
8-10 pm
SILENT CONCERT
OPEN AIR STAGE
India Goes 3D takes over the night with a silent disco featuring a
3D visual show for the first time in India! DJ for the night is Daniel
Haaksmann from Berlin.
SATURDAY, 21 APRIL 2012
8-10 pm
SILENT CONCERT
OPEN AIR STAGE
India Goes 3D takes over the night with a silent disco featuring a 3D
visual show for the first time in India! DJ for the night is Ada from
Hamburg.
SUNDAY, 22 APRIL 2012
7-10 pm
CLOSING EVENT & CHILL-OUT
OPEN AIR STAGE