gardening - Meredith Agrimedia

™
Media Reach Report
6 months ended June 31, 2015
Overview
The Meredith AgrimediaTM Media Reach Report is a document showing brand touchpoints for Successful
Farming®, Living the Country Life®, and Country Gardens®. The goal of the document is to demonstrate the
wide reach our brands have within the agricultural, rural lifestyle and gardening communities.
Successful Farming Brands
1,433,946
®
*
Total audience touchpoints
Print Magazine
Successful Farming
Magazine
395,955
Ageless Iron Almanac
24,554
Total average paid
circulation
Total average paid and verified circulation
Interactive
129,271
51,580
290,528
Average monthly unique visitors
Average monthly unique visitors
Total ag email addresses
Agriculture.com®
Mobile website
Digital Editions Broadcast
Email
Social Media
Facebook “f ” Logo
CMYK / .eps
146,000
Average weekly viewers
3,075
Total average copies per issue
distributed
*
266,500
Radio
Weekly cumulative listeners
Does not account for duplication across the different media platforms
48,792
Combined followers, likes, and
subscribers
Facebook “f ” Logo
Print Magazine
Successful Farming magazine was published for the first
time in 1902 and sold for 5¢ per copy. The magazine’s
goal was — and still is — to be an indispensable source of
practical ideas for farm families.
395,955 average readers
per issue
Paid and Verified Circulation
Total average paid circulation
80,165
Total average qualified non-paid circulation
315,790
Total average paid & qualified non-paid circulation
395,955
Source: June 2015 AAM Publisher Statement.
Digital Editions
Currently, our digital editions are electronic replicas of our
printed magazine.
3,075
Total average copies per issue distributed
January 2015 to April 2015
Source: Consumer Marketing/Digital Newsstand Partner Circulation Reports;
includes all newsstands.
Print Magazine
Ageless Iron Almanac is a paid bimonthly publication catering
to classical machinery enthusiasts.
24,554 average readers per issue
Source: average circulation data from January 2015 to April 2015.
Interactive
Agriculture.com
*
Agriculture.com is an online farm-management resource for agriculture news,
information on markets and crops, weather in your area, ag talk, and more.
Average unique visitors
Average page views
Average time spent (in minutes)
129,271
1,104,054
6:00
m.Agriculture.com
*
The m.Agriclture.com platform replicates the experience
Agriculture.com offers to users in a mobile-friendly way.
Thus, users are able to access our website through their mobile
devices.
Average unique visitors
51,580
Average page views
380,606
3:42
Average time spent (in minutes)
farmersforthefuture.ning.com
*
The Farmers for the Future network provides resources to help
young and beginning farmers succeed.
6,680
Average unique visitors
18,300
Average page views
Average time spent (in minutes)
1:09
Source: 6-month average Omniture scores from January 2015 to June 2015.
*
E-mail
Product
Frequency
E-newsletters
Quantity
(email addresses)
Ag Express
Weekly
46,873
Women in Ag
Monthly
9,838
Beef Insider
Monthly
Machinery Insider
Farmers for the Future
Additional ag emails for
marketing purposes
5,044
Monthly
Monthly
On Demand
5,773
5,000
218,000
Total ag email addresses on file
290,528
Source: June 1, 2015 data. Note: Numbers do not account for duplicate email addresses. E-newsletter quantities do not reflect the full quantity of
emails on file but rather the most recent number of actual delivered emails. There are 43,500,000 emails on Meredith’s database marketing.
Social Media
Twitter (Followers)
@MachineryShow
@Agriculturecom
26,135
@Successfulfarm
3,110
Total
Facebook “f ” Logo
920
CMYK / .eps
Facebook “f ” Logo
373
CMYK / .eps
Successful Farming
Machinery Show
Agriculture.com
Successful Farming
Source: June 1, 2015 data.
Successful Farming
30,165
Facebook (Likes)
Total
Pinterest (Followers)
3,108
10,160
3,718
16,986
Instagram (Followers)
@Successful_Farming
1,351
Broadcast
Machinery Show
®
Nothing gets a farmer’s engine running like
talking about machinery. Successful Farming®
Machinery Show brings a half-hour program on
this favorite topic to RFD-TV viewers.
Total weekly average
Viewers Households Males 18+
146,000
115,000
99,000
Source: Nielsen 6-month average scores from January 2015 to June 2015.
Radio
The Successful Farming® Radio Magazine airs every
weekday on 124 farm radio stations in the Midwest.
The show is based on the latest stories from Successful
Farming magazine and Agriculture.com.
Cumulative weekly listeners
Source:Arbitron data gathered June 18, 2013.
Persons 12+
266,500
Living the Country Life Brands
3,482,576
®
*
Total audience touchpoints
Print Magazine
200,000
Total average verified circulation
Interactive
889,929
Email
Total rural lifestyle
email addresses
122,657
livingthecountrylife.com
Average monthly unique visitors
Digital Editions Broadcast
Social Media
Facebook “f ” Logo
9,136
Total copies distributed for the
early spring 2015 issue
*
1,929,700
Weekly cumulative listeners
Does not account for duplication across the different media platforms
331,154
CMYK / .eps
Combined followers, likes, and
subscribers
Facebook “f ” Logo
Print Magazine
200,000 readers per issue
Living the Country Life magazine was first published Spring
2002. Its goal is inspiring people who live in the country with
ideas to maximize enjoyment of their property and lifestyle.
Unique Subscriptions:
Paid and Verified Circulation
Total qualified non-paid circulation
200,000
Source: 2015 Publisher Sworn Statement.
Digital Editions
Currently, our digital editions are electronic
replicas of our printed magazine.
9,136
Total average copies distributed for the
early spring 2015 issue
Source: Consumer Marketing/Digital Newsstand Partner Circulation Reports,
includes all newsstands.
Broadcast
Living the Country Life® Radio
Living the Country Life® Radio is a syndicated program that connects
with your audience during their morning and afternoon commutes.
Cumulative weekly listeners
Source: Arbitron data gathered June 18, 2013.
Website livingthecountrylife.com
Livingthecountrylife.com was built with a new responsive design
technology enabling an optimal screen view on any device, anytime,
anywhere. Whether viewed on computer, tablet, e-reader, or phone, our
message and marketers remain visually centered.
Average unique visitors
122,657
Average page views
930,393
Average time spent (in minutes)
5:02
Source: 6-month average Omniture scores from January 2015 to June 2015.
Persons 12+
1,929,700
Email
Product
Frequency
E-newsletters
Weekly
20,876
Free offers
Quarterly
33,053
Additional rural lifestyle
emails for marketing purposes
On Demand
Total rural lifestyle e-mail
addresses on file
Quantity
(email addresses)
836,000
889,929
Source: June 1, 2015 data. Note: Numbers do not account for duplicate email addresses.
E-newsletter quantities do not reflect the full quantity of emails on file but rather the most recent
number of actual delivered emails. There are 43,500,000 emails on Meredith’s database marketing.
Social Media
Twitter (Followers)
@SmallFarming
@BetsyFreese
Facebook “f ” Logo
Source: June 1, 2015 data.
Total
CMYK / .eps
Facebook “f ” Logo
12,200
1,375
CMYK / .eps
13,575
Facebook (Likes)
Living the Country Life
310,122
Pinterest (Followers)
Living the Country Life
5,492
Instagram (Followers)
@LivingtheCountryLifeMag
1,965
Country Gardens Brands
2,192,000
®
*
Total distribution
Print Magazine
Better Homes and Gardens Special
Country Gardens
Magazine
373,810
Spring
Fav
orıtes
• All-American Daffodils
Single copy sales
38,000
®
Digital Editions
®
Better Homes and Gardens Special Interest Publications
®
• Magnolia Magic
• Easy Asparagus
Cottage
Favorites
• Pussy Willow
Bouquets
• Grape
Hyacinths
• Scented
Geraniums
Plant a
Miniature
Conifer
Garden
Total qualified circulation
Paid
Print
Individual subscription 324,567
Interest Publications
Air Plants
& Antiques
Plant a Pretty
Edible
Garden
Paid
Digital
2,232
Best
New
Plants
for 2015!
EARLY SPRING 2015
11,243
Miniature Moss
Terrariums
Best Plants for
Pollinators
SPRING (March) 2015
Total average copies per Contry
Gardens magazine issue distributed
9,011
Source: VAC Statement December 2014.
204,000
Source: Consumer Marketing/Digital
Newsstand Partner Circulation .Reports;
includes all newsstands.
Average newsstand print order for
Country Gardens Magazine.
Garden Special Interest Publications
Distribution for titles with on-sale dates between July 2014 and June 2015
Container
Gardening
185,000
Gardening
for Birds and
Butterflies
255,000
Plant
Combos
197,000
Best of
Country Gardens
226,000
®
135
Perfect Pairings
™
Welcome
Songbirds
toYour Yard
173
b
b
Country Classics
Flea Market Finds
Edible Gardens
●
●
●
2015
BHG.COM
COLOR
TO THE
RESCUE!
Water Garden
in a Weekend
Annuals & Perennials
Sun or Shade
Wet or Dry
Our All-Time
15ofFavorite
Gardens
Specials
®
2015
Display until June 16
BHG.com
$12.99 U.S.
2015
®
decks,
patios
+more
Petscape Your
Outdoor Rooms
Blend
for stunning results
SECOND PRINTING
Better Homes and Gardens Special Interest Publications
15 Small-Space
Solutions
Color & Form
CREATE A BACKYARD
HAVEN FOR WILDLIFE
outdoor
spaces
Amazing
Outdoor Retreats
Create
Cottage
Style
b
PLANT A
BUTTERFLY
BANQUET
Plant-by-Number
Containers
You Can Grow
BACK BY
POPULAR
DEMAND!
245,000
™
™
Mix & Match
Like a Pro
EARTH-FRIENDLY
GARDENING TIPS
Outdoor
Spaces
Specials
®
Garden Furniture
Style Guide
Time to Get Decked Out!
2015 Shopping Guide
2015
2015
BHG.COM
Dream Decks
and Patios
197,000
Decks
&Patios
Dream
Easy Garden
Projects
245,000
Better Homes and Gardens Special Interest Publications
Dream
Outdoor Rooms
190,000
®
Easy Edible
Gardening
255,000
gardening
easy edible
Create Your
Own Backyard
Retreat
24
TM
Best New
Plants for
2015!
Get
Growing:
Start Your
Own Seeds
Quick
& Easy
Front Porch
Makeover
2014
Display until June 9
Raised Beds,
4 Ways
Garden & Yard
MAKE IT THIS
WEEKEND!
Edibles
Made Easy
Budget-Friendly
Projects
Living Wreath PAGE 6
Step-by-Step,
Plant-by-Plant
(from $25 to $200)
Grow Basil:
2015
Display until August 1o
BHG.COM
$9.99 U.S.
$9.99 U.S.
®
75
Projectsfor your
to Suit Every Taste
Decks,Kitchens,
Patios & Porches
40
America’s
Most Wanted
Specials
*
Living Space
Is That
a Weed?
BHG.com
Expand Your
197,000
®
Food
Gardens
™
Cottage Garden
Projects
2015
BHG.COM
Specials
®
Does not account for duplication across the different media platforms.
Grow
Your Own!
Healthy Herbs
Tasty Vegetables
X
Fresh Fruits
The Easiest Herb
X
X
2015
S0-Easy
Container Ideas
Step-by-Step
Guide to Salvage Style
2015
BHG.com
™
Successful Farming®
Living the Country Life®
1716 Locust Street
Des Moines, IA 50309-3023
P. 800-678-2895
F. 515-284-3563