An innovative, new extended-stay hotel brand that`s both

®
An innovative, new extended-stay hotel brand that’s both “HIP & HUMBLE”
Targeting savvy, value-wise, extended-stay guests, this exciting Hilton Worldwide
Portfolio concept delivers unexpected style, enhanced flexibility, expanded spaces,
differentiated amenities and passionate service.
®
Our extended-stay guests understand their alternatives. Unlike “lowest price” shoppers,
they seek out products and brands that best meet their lifestyle desires and make them
successful. Home2® Suites by Hilton is a compelling and breakthrough alternative to the
“me too” sameness currently found in the mid-scale, extended-stay marketplace, delivering:
Authenticity: an exciting new design style and Brand personality signature to
the property – from first-arrival and registration to the guestroom experience.
The “Oasis”: our expanded community spaces create a sense-of-place with
impressive flexibility for working, gathering, relaxing, or catching-up on life.
More Amenities and Services: including a complimentary continental breakfast, the
market pantry, fitness & activity room, outdoor walking path, indoor pool, and more.
An Innovative Guestroom Design: providing distinctive work, relax, and sleep
areas with a full-kitchen, expanded storage, and an unexpected sense of style.
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“
A spirited and innovative
midscale, extended-stay, hotel brand designed for those
travelers who are staying longer than a week at a time.
Authentic and familiar,
it’s a place you can make your own –
a place with a variety of amenities that will
help you balance your life
while on the road.
”
Home2 Suites by Hilton – “HIP & HUMBLE”
®
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BRAND CONCEPT STRATEGY key thoughts and observations
Targeting
Brand Identity
•
Authentic, Spirited & Innovative
•
Value-Wise Travelers
•
Evocative Brand Personality Reflected
•
True Extended-Stay (mid-tier, 9+ nights)
in the Logo Mark and Brand Voice
•
Emerging Generational Segments
Differentiation
•
Hip & Humble: Breaks the Mold with
Unexpected Style that Delivers More
•
Enhanced Functionality and Personality
at a Competitive Price Point
Portfolio Fit
•
4
Site / Prototype
Cost / Key
Incremental and Complementary
•
Under 2 Acres
•
Cost Effective Brand to Build and Operate
to the Hilton Worldwide portfolio
•
4 Story, Wood Frame Construction
•
Smart Design that Surpasses the
•
108 Guestsuites
•
Not Another “Beige Box”
Extended-Stay Competitive Set
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SITE PLAN 4 story, 1.95 acres, 108 keys, 84,816 sf
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16
12
109 parking spaces
14
15
11
10
The exterior draws a strong contrast to the “me-too”
sameness of the competitive set. The distinctive
tower element at entry is the Brand’s signature
beacon, welcoming and signaling arrival. In addition,
the site offers a number of unique opportunities for
socialization and activity with the outdoor lounge
and outdoor walking path.
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signage location
2
signature planting
3
hedges
4
outdoor lounge
5
entrance vestibule
6
decorative hardscape
7
porte cochere
8
perimeter plantings
9
flagpole
10
exterior dining
11
bbq grills
12
property line
13
planting buffer
14
outdoor walking path
15
parking
16
concrete perimeter curb
17
garden storage
18
waste
9
8
7
6
5
3
4
1
2
3
15
17
18
16
13
14
1
0 2
6
5
20
5
10
30
7
THE OASIS PLAN interior and exterior
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19
24
21
18
21
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1
The Oasis is the concept’s innovative and flexible
community spaces. Our authentic design style brings
“hip & humble” to life. Features: iconic gathering
and individual work zones, complimentary breakfast
serving area, market pantry, Spin2Cycle guest laundry,
fitness and activity room, indoor pool, outdoor lounge
with fire pit and patio grills.
8
flagpole
25
linen chute
2
porte cochere
26
employee break room & lockers
3
perimeter plantings
27
folding table
4
entrance vestibule
28
washers
5
stair
29
dryers
6
elevators
30
mechanical room
7
elevator lobby
31
studio guestsuite
8
freezer
32
maintenance desk
9
refrigerator
33
breakfast pantry
10
display
34
Inspired breakfast table area
11
front desk
35
community table
12
MKT
36
to guestsuites
13
front desk stations
37
tray return / recycling
14
manager’s office
38
restrooms
15
pool entry
39
PBX room
16
pool restroom
40
community wall
17
elevator equipment
41
gathering zone / oasis
18
exterior dining
42
outdoor lounge with fire pit
19
bbq grills
43
signature planting
20
to exterior dining
44
business services area
21
pool seating
45
guest laundry folding table
22
pool terrace
46
guest laundry washers / dryers
23
indoor pool
47
fitness room
24
pool equipment
22
1
20
16
17
15
27
25
6
5
14
13
33
34
8
32
12
35
9
4
11
10
2
37
40
47
30
29
31
7
3
28
26
6
44
38
41
38
45
46
36
4
39
42
43
scale: NTS
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THE OASIS EXPERIENCE interior views
The Oasis, signature open lobby, offers guests a
social environment where they can get information
on the local area, check e-mail, connect with others
or just “hang out” with new friends. The hip, casual
design couples eco-friendly materials and the latest
technology with an informal ambience to create a
contemporary and inviting environment.
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GROUND FLOOR PLAN 4 story, 15,391 (gross) sf, 18 rooms
36
21
19
24
21
18
21
23
GUESTROOMS THIS FLOOR
Studio
Queen Suite
Studio Connecting
ADAAG Studio
ADAAG Suite
Total
10
1
6
0
1
18
NET BUILDING AREAS THIS FLOOR
Guestsuites
Guestsuite Support
Public Space
Public Support
Rec. Facilities
Total
6,862 SF
1,400 SF
1,879 SF
2,183 SF
2,265 SF
14,589 SF
1
flagpole
20
to exterior dining
39
breakfast pantry
2
porte cochere
21
pool seating
40
Inspired breakfast serving area
3
perimeter plantings
22
pool terrace
41
community table
22
1
20
16
17
15
26
42
25
4
5
entrance vestibule
stair
23
24
indoor pool
pool equipment
42
43
linen chute
tray return / recycling
6
elevators
25
employee break room
44
restrooms
7
elevator lobby
26
folding table
45
PBX room
8
freezer
27
lockers
46
community wall
9
refrigerator
28
washers
47
gathering zone
10
display
29
dryers
48
canopy (above)
11
front desk
30
mechanical room
49
outdoor lounge with fire pit
12
MKT
31
studio guestsuite
50
signature planting
13
front desk stations
32
studio connecting
51
guest computer access
14
manager’s office
33
to guest parking
52
guest laundry folding table
15
pool entry
34
queen suite
53
guest laundry washers / dryers
6
5
14
13
35
41
9
11
10
38
43
51
33
5
46
54
32
40
8
4
32
39
12
2
30
29
31
7
3
28
27
6
44
47
44
52
37
32
34
53
4
45
50
51
50
12
16
pool restroom
35
maintenance desk
17
elevator equipment
36
transformer location
18
exterior dining
37
ADAAG suite
19
bbq grills
38
to guestsuites
54
fitness room
1
0 2
5
20
10
13
UPPER FLOOR PLAN 13,757 (gross) sf, 30 rooms per floor
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GUESTSUITES THIS FLOOR
Studio Queen Suite
Studio Connecting
ADAAG Studio
ADAAG Suite Total
# OF FLOORS
20
1
7
1
1
30
NET BUILDING AREA THIS FLOOR
Guestsuites
Guestsuite Support
Total
10,853 SF
2,031 SF 12,884 SF
3
3
3
3
3
3
TOTAL
FLOORS
3
3
3
54
3
21
3
3
90
TOTAL
32,559 SF
6,093 SF
38,652 SF
1
ADAAG studio
2
ice machine
3
stair
4
elevators
5
linen storage
5
6
4
linen chute
7
elevator lobby
8
pool roof (below)
9
studio guestsuite
10
canopy (below)
11
guestsuite corridor
12
ADAAG suite
13
studio connecting
14
queen suite
2
13
11
3
12
10
1
13
14
10
1
0 2
14
13
4
3
6
9
7
5
20
10
15
STUDIO GUESTSUITE PLAN room area 323 sf
27’-6”
29
22
21
16
entry door
20
floor lamp
2
refrigerator
21
bedside table & lamp/nightlight
3
storage drawers (below)
22
reading lamp
4
sink
23
queen bed and headboard
5
microwave oven
24
telephone
6
hard surface flooring
25
drapery divider
7
dishwasher (below counter)
26
optional connectivity panel
8
coffee maker (under shelf)
27
ottoman
9
task lamp (under shelf)
28
double sleeper sofa
10
tele-data and power location
29
guestroom artwork
11
compartmentalized storage
30
end table w/ lamp
12
task chair
31
full length mirror
13
moveable work surface on casters
32
bathroom mirror
14
counter top mounted 42” flat panel TV
33
lavatory
15
carpet tile
34
towel hooks
16
ironing board
35
dual flush toilet
17
closet / hanging storage
36
bathroom pocket door
18
window and PTAC
37
walk-in shower
19
blackout shade
38
bulk amenities
39
towel holder
24
33
28
35
25
23
37
31
32
3
27
12’-0”
1
34
5’-0”
Our studio guestsuite fits how you live. It provides
innovative and practical flexibility, with the media
room and bedroom, that allows you to work, relax
and sleep. In addition, the room is appointed with
a fully-accessorized kitchen complete with:
refrigerator/freezer with icemaker, dishwasher,
microwave oven and coffee maker.
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20
38
39
19
36
18
6
1
12
15
17
13
3
16
7
3
4
11
bedroom
scale: NTS
2
8
14
11
26
media room
10
9
5
kitchen / bathroom
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STUDIO ELEVATIONS
39
16
11
5
15
11
2
Home2®’s “working wall” incorporates the kitchen,
flexible working space with moveable desk, and
adaptable storage options. Everything has its place,
yet it’s all right at your fingertips.
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1
entry door
21
reading lamp
2
refrigerator
22
queen bed and headboard
3
storage drawers
23
telephone
4
sink
24
drapery divider
5
microwave oven
25
optional connectivity panel
6
laminate backsplash
26
ottoman
7
dishwasher
27
double sleeper sofa
8
coffee maker
28
guestsuite artwork
9
task lamp
29
end table w/ lamp
10
tele-data and power location
30
full length mirror
11
compartmentalized storage
31
bathroom mirror
12
task chair
32
lavatory
13
moveable work surface on casters
33
towel hooks
14
counter top mounted 42” flat panel TV
34
dual flush toilet
15
ironing board
35
vanity lighting
16
closet / hanging storage
36
walk-in shower
17
window and PTAC
37
bulk amenities (opposite wall)
18
blackout shade
38
painted wall finish (behind working wall)
19
floor lamp
39
wallcovering
20
bedside table & lamp/nightlight
1
4
6
8
9
10
26
14
15
13
12
3
7
27
3
“Working Wall” - Kitchen / Work Area / Storage
24
35
33
19
28
39
21
20
18
31
29
39
19
36
22
37
1
32
30
23
27
3
17
34
26
Bedroom / Media Room / Bathroom
scale: NTS
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THE STUDIO GUESTSUITE EXPERIENCE
Home2®’s studio guestsuite creates a unique
guest experience that couples genuine familiarity
with flexibility and ease of use. Designed with a
streamlined approach to storage and function, it
takes advantage of all 323 square feet with hip and
stylish innovations. Clean lines, with neutral yet
energetic color palettes and integrated technology
give the room a personable and inviting feel with
space for everything the guest needs.
HOME2® SUITES BY HILTON GUESTSUITE TOTALS
Studio
Queen Suite
Studio Connecting
ADAAG Studio
ADAAG Suite
TOTAL
70
4
27
3
4
108
Great care has been taken to make the guest’s
stay environmentally conscious. Low flow showers
and faucets, dual flush toilets, recycling tote and
sustainable product selections preserve our planet,
and enhance the guest experience.
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PROTOTYPE CHOICES
MADE FOR TODAY: The Home2® Brand has gone the extra
step to make sure that a new Home2® is as easy to build
as it is to maintain and operate. The prototype scheme
makes a fresh contemporary statement, reinforcing
the Brand Pillars in a manner seldom seen at this
value level. With the standard design, comprehensive
information is provided to Franchisees and their design
team – everything from fixtures, finishes, and equipment
specifications to location and use information. All these
items have been carefully selected for cost effectiveness
and durability in a hospitality environment.
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MADE FOR YOU: Franchisees may choose to adapt the
prototype to meet local needs or requirements. For
them, Home2® provides a Style Guide to give direction
and options for a unique look while maintaining a
signature Brand style. Designers are provided with
guidance on a host of finish and furnishing options,
from exterior palette and materials, to interior style
for key elements. This guide provides clarity on the
best choices for the Brand, and provides the flexibility
required to adapt to specific needs.
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THE HILTON WORLDWIDE PORTFOLIO
Success of the Hilton Worldwide of Brands is to define, design, and deploy
differentiated Brands with the economics and proprietary strength to drive
superior performance premiums. This “value-wise” extended-stay concept
fits that well-proven strategic paradigm. Built inside-out from the target
guest’s perspective, Home2 Suites by Hilton® is clearly incremental to
Hilton Worldwide’s current portfolio of Brands; and is intended to make a
dramatic competitive statement in the marketplace.
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®
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For more information about:
®
Please visit: www.hiltonfranchise.com or www.home2suites.com
© 2011 Hilton Hotels Corporation - v.4 may 2011