Fairfax Media Australian Brands

Transcription

Fairfax Media
Australian Brands
The trusted voice informing,
engaging and entertaining our
audiences and communities
Fairfax Media is at
the heart of conversations
that matter.
Our independent journalism and content keeps people informed
and connected – and we have been doing it for more than 180 years.
We are a trusted voice, informing, engaging and entertaining audiences
and communities in Australia and New Zealand via our newspapers,
websites, radio stations, events and dynamic digital venues.
Every day thousands of our reporters connect millions of people with our
news and media business. They perform their jobs with independence,
integrity and ingenuity.
All of this is possible because our audience, our customers, are at the
centre of everything we do. And our advertisers know it.
Every day Fairfax becomes a stronger company. We are a more agile,
more focused, more digitally-centric media business.
Fairfax is ready for today and more prepared than ever for tomorrow
as we grow and extend our media core into a broadly based services
business – spanning marketing, property, data, entertainment and
beyond – to sustain the important work we do.
INDEPENDENT. ALWAYS.
Featured throughout this document are a selection of
images from Fairfax Syndication, available for purchase
through our Fairfax Syndication website.
fairfaxsyndication.com
Contents
Section 1
Fairfax National/Metropolitan
Section 2
Fairfax Community
36 – 43
Section 3
Fairfax Regional
44 – 55
Section 4
Fairfax Agriculture/Rural
56 – 63
Section 5
Senior Publications
64 – 65
Section 6
Macquarie Radio Network
66 – 71
Section 7
Fairfax Events
72 – 83
Section 8
SMH and The Age Shops
84 – 85 Section 9
Fairfax Syndication
86 – 89
Section 10
Fairfax Content Marketing
90 – 93 6 – 35
• FAIRFAX NATIONAL/METROPOLITAN
Fairfax National/
Metropolitan
Every moment of the day we deliver quality independent journalism
and content to our large–scale, highly–engaged audiences.
The core of what we do – high–quality journalism and content – is
stronger than ever.
6
We run our news business on a 24/7 digital–first basis, where the
production of a physical newspaper is just part of the process, not the
entire process.
Our strategy ensures our premium and often exclusive audiences
have the information they want, when they want it.
Through our extraordinary transformation, our people have
embraced change, new technology and work practices to meet our
audiences’ needs.
We’re lean, agile and clear–sighted about our future. Fairfax is ready
for today – and more prepared than ever for tomorrow.
7
• FAIRFAX NATIONAL/METRO – MASTHEADS
Australian Financial Review
AFR Weekend
The Age
The Australian Financial Review is the essential daily
AFR Weekend’s editorial style is deeper and more
Intelligent, independent and integral to Victorians’
business intelligence partner for leading business
discursive than the Monday to Friday issues.
lives, The Age is the newspaper people turn to. Its
professionals and personal investors. It is the leading
Its aimed at readers who love the cut and thrust of
news, analysis and commentary continually set the
national voice that connects advertisers to the
business, the excitement and drama of finance, being
benchmark for journalistic excellence and integrity.
business and finance community of influencers,
across the latest DIY Super and investing.
We believe in chasing, in unearthing and in
leaders, policy makers, professionals, entrepreneurs
AFR Weekend has three distinct sections with news
discovering the world around us.
and investors, keeping them constantly engaged via
up–front, a lift out Smart Money section also including
the newspaper, website, app for iPad and events.
Life & Leisure, and at the back greater in–depth
We believe in having your finger on the pulse.
articles, analysis and commentary.
8
Market: National
Market: National
Key market: VIC
M:F 72%:28%
M:F 70%:30%
M:F 54%:46%
Ave Age: 47 Yrs
Social Grade A or B: 75%
Social Grade A: 32% (ix:155)
Ave Age: 53 Yrs
PI FT: $85k
PI FT: $120k
PI FT: $273k^
Ave Age: 48 yrs
afr.com.au
Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending September
2013, Nielsen Online Ratings September 2013, people 14+ only
afr.com.au
Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending December
2013 (Life & Leisure Fri or Sat Readership) ^Business Elite Australia Survey 2012.
theage.com.au
Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending Jan14
The Sydney Morning Herald
The Sydney Morning Herald reaches a discerning
and affluent audience who are attracted by in–depth
analysis and insightful opinions as well as the broad
content across the various days of the week.
Its news pages, analysis and commentary set
the standard for journalistic excellence, involving
the questioning reader in the affairs of Sydney,
Australia and the world.
9
Key markets: NSW/ACT
M:F 53%:47%
Social Grade A: 34% (ix:164)
PI FT: $92k
Ave Age: 46 yrs
smh.com.au
Source: emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending Dec 2013 .
• FAIRFAX NATIONAL/METRO – MASTHEADS
The Sun–Herald
Brisbane Times
WA Today
Our Sunday flagship focuses on The Sun-Herald
Brisbane Times filled a void in the Queensland media
WA Today combines the relevance of local news with
heartland: readers who cherish Sundays as their time
landscape, delivering breaking news, entertainment
the national strength of the Fairfax Media network.
to relax with the paper and who expect it to contain
and sport around the clock. Queensland news
WA Today provides West Australian’s everything they
news they can trust, sharp analysis, compelling
and entertaining blogs by local personalities are
need in news, politics, sport and important events.
supported by national and international coverage
Multimedia, video and audio complement breaking
using the resources of the wider Fairfax network.
The Sun–Herald has adopted a striking visual
news, analysis, entertainment and opinion provided
As the audience grows, Brisbane Times will continue
by some of the state’s most influential commentators,
approach of a news magazine while losing none of
to deliver new and exciting content to meet the
making WA Today your complete destination for
the energy and pace of a traditional newspaper.
needs of both visitors and advertisers.
local, national and world news.
Key market: QLD
Key market: WA
Key markets: NSW/ACT
M:F 51%:49%
M:F 62%:38%
M:F 51%:49%
Social Grade A: 36%
Social Grade A: 43%
Social Grade A: 29% ix:129
Ave Age: 45–64yrs 36%
Ave Age: 45–64yrs 41%
columnists and bright, intelligent sections.
10
PI FT: $91k
Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending Dec 2013,
Ave Age: 54 yrs
smh.com.au
Source: emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending Oct 2013.
Base: NSW/ACT. Based on SH AIR. Employed fulltime.
brisbanetimes.com.au
Nielsen Online Ratings Dec2013, people 14+ only.
watoday.com.au
Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending Dec 2013,
Nielsen Online Ratings Dec2013, people 14+ only.
• FAIRFAX NATIONAL/METRO – SPORTS
and The Age Sport
Sport within The Sydney Morning Herald and
The Age consistently delivers comprehensive
coverage of every sporting code from rugby league
to Australian Rules, from volleyball to basketball
and from triathlons to Formula 1 – all accompanied
by award–winning commentary and spectacular
photography. Our readers rely on our unbiased
reporting team of sports journalists acknowledged
as the finest in Australia.
Sport
11
SportsDay WeekendSport SPORT
Key Markets: NSW/ACT/VIC
M:F 63%: 37%
PI FT: $101k
Ave Age: 52 yrs
Monday – Sunday Print (AGE)
Monday – Saturday Print (SMH)
Source: emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending March 2015,
Sport = SMH/AGE M-Sat Sport L4W Av, Sunday Age Sport L4W Av. Sunday Age Sport L4W Av.
• FAIRFAX NATIONAL/METRO – SPORTS
The Sun–Herald Sport
Sport Digital
League HQ
The Sun–Herald Sport covers all the latest from the
Our Fairfax award–winning sports journalist team
League HQ is headquarters for everything league
world stage providing live scores and news across
brings you the most comprehensive coverage of all
related. Get the smartest view on footy, featuring the
AFL, cycling and tennis whilst expertly covering all
things happening within the world of cricket, rugby
latest news and authoritative views from Fairfax’s
sporting arenas from three football codes to cricket,
league, rugby union, cycling etc. Boasting some of
quality editorial team; previews and reviews of each
soccer, horse racing and motor racing.
the most experienced and well respected minds
week’s round; tipping competition featuring match
in the game, Fairfax brings you the breaking news,
Great writing, breaking news and spectacular
games stats, opinion pieces, scores and insights, daily.
photography are the elements that make Sport one
This unique content gives sports fan an in–depth
of our most popular sections.
perspective that is unrivalled anywhere else.
12
odds and expert tips; live scores, fixture and ladder
info; news from your club; blogs, polls and fan photos.
Sport
Sport
Key Markets: NSW/ACT
Key Markets: National
M:F 60%: 40%
M:F 65%: 35%
M:F 69%: 31%
PI FT: $103k
PI FT: $96k
PI FT: $92k
Ave Age: 51 yrs
Ave Age: 46 yrs
Ave Age: 43 yrs
The Sun–Herald
Source: emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending Apr 2015,
Sport in SH L4W Av Net.
smh.com.au
theage.com.au
watoday.com.au
canberratimes.com.au
Source: emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending Apr 2015,
Nielsen Online Ratings Apr 2015, People 14+ only. smh.com.au – sport, theage.com.au – sport,
brisbanetimes.com.au – sport, SMH & Age tablet app L4W.
smh.com.au
theage.com.au
watoday.com.au
Source: emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending Apr
2015, Nielsen Online Ratings Apr 2015, People 14+ only. smh.com.au – sport, theage.com.au –
sport,brisbanetimes.com.au – sport.
Real Footy
Rugby Heaven
Ultimate Footy
The Form
Real Footy is our hub for everything
Rugby Heaven is a dedicated rugby union
Ultimate Footy is an AFL fantasy football
Written by well-respected racing
AFL. Chock–block full of AFL news, expert
site that offers ‘true believers’ of rugby
website targeting males. The only site to
personalities, Australia’s most
commentary and leading analysis.
throughout the world the most in–depth
offer category–based scoring, Ultimate Footy
comprehensive free racing guide
The site features ladders, full fixtures,
and comprehensive rugby experience
is the longest running and most popular
The Form offers insightful commentary
live text commentary, photo galleries
available. Readers can track the rugby
draft–based fantasy AFL game in Australia.
plus all the hot betting tips for the coming
and video wrap–ups. Readers can also
action all year round with current news,
week. The Form guide appears every
interact via weekly polls, judging the
expert commentary and leading analysis
Friday and Saturday within The Sydney
week’s best performer.
of the game.
Morning Herald and The Saturday Age.
13
M:F 69%: 31%
M:F 69%: 31%
M:F 97%:3%
M:F 64%: 36%
Professionals / Managers: 48% ix:156
PI FT: $92k
PI FT: $92k
PI FT: $100k+: 32%
PI FT: $99k
Ave Age: 43 yrs
Ave Age: 43 yrs
Age: 18–29 Yrs 45%
Ave Age: 50 yrs
smh.com.au
theage.com.au
watoday.com.au
Source: emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months
ending Apr 2015, Nielsen Online Ratings Apr 2015, People 14+ only. smh.com.au –
sport, theage.com.au – sport,brisbanetimes.com.au – sport.
smh.com.au
theage.com.au
watoday.com.au
ending Apr 2015, Nielsen Online Ratings Apr 2015, People 14+ only. smh.com.au –
sport, theage.com.au – sport,brisbanetimes.com.au – sport.
smh.com.au
theage.com.au
watoday.com.au
Sources: Fairfax Media Ultimate Footy Survey, September 2013 (n=1,156)
The Age
ending Apr 2015, The Form SMH Fri & Sat L4W net. The Form The Age, not a/v
in emma.
14
Lifestyle
• FAIRFAX NATIONAL/METRO – LIFESTYLE
Daily Life
Life & Style
Traveller
Daily Life is a news, opinion and lifestyle site
The very best feature writing from across the Fairfax
Traveller provides an end–to–end travel experience
mostly for women. Covering everything from
network meets a lively, brilliantly informed group of
and the tools to turn dreams into a reality.
politics to personal style it is best known
bloggers and guest contributors in Life & Style.
Traveller inspires, entices and informs. We boast
for its engaging opinion pieces from its community
of high profile, female contributors all in a
magazine–style pictorial experience.
Fast–reacting news stories and trend–driven features,
from the topics that deeply affect women to those
that add light–hearted colour to the day, our loyal and
established Life & Style has been a key section for
a smart and discerning audience of intent–driven
travellers, with Australia’s highest reaching Traveller
liftout and a new website that reaches almost a
million people every month.
over 6 years.
15
PI FT: $88k
Ave Age: 49 years
PI FT: $94k
Ave Age: 25–49 yrs 49%
M:F 52%: 48%
Ave Age: 42 yrs
dailylife.com.au
Source: emmaTM, conducted by Ipsos MediaCT, all people 14+ for the period ending Dec 2013.
Nielsen Online Ratings, all people 14+ for the period ending Dec 2013.
smh.com.au
theage.com.au
watoday.com.au
Source: emmaTM, conducted by Ipsos MediaCT, all people 14+ for the period June 2013, Nielsen
Online Ratings, all people 14+ for the period June 2013. Based on smh/age–life&style (channel) or
bt/wt/ct sites (brand) L4W
The Age
The Sun–Herald
traveller.com.au
PI FT: $92k**Sources: emma conducted by Ipsows MediaCT, people 14+ for the 12 months ending
Mar 2014, Nielsen Online Ratings Mar 2014, people 14+ only. Print = SMH/AGE/SH – Traveller L4W,
Online = SMH/AGE/BT – Travel L4W. **Filter: Employed full–time.
Essential Baby
Essential Kids
Find a Babysitter
Now in its 14th year, Essential Baby is a trusted source
Essential Kids is the older sibling of the well known
Find a Babysitter is Australia’s largest online
for advice and information for mums at all stages
Essential Baby, creating a new environment for
babysitter website! We pride ourselves on helping
of their journey. The Essential Baby audience is the
our growing audience to find information for their
parents find the perfect nanny or babysitter for
market leader in engagement with more monthly
page impressions than any other competitor.
growing children. With the success of Essential Baby
focusing on content for mum’s with children 0–4 yrs,
Essential Kids provides that next step with content
focused on mum’s with kids 4–12yrs.
their families’ needs. We are the most affordable
and efficient way for parents and sitters to meet
each other. The site is based on our values of
respect, honesty, integrity, transparency, innovation,
excellence, reliability and responsiveness.
16
M:F 41%:59%
M:F 43%:57%
Age: 25–44 Yrs 52%
Age: 25–44 Yrs 70%
PI FT: $88k
PI FT: $95k
essentialbaby.com.au
Sources: emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending Feb 2014,
Nielsen Online Ratings Feb 2014 People 14+ only.
Stats: Not available
essentialkids.com.au
Source: emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending Feb 2014,
Nielsen Online Ratings Feb 2014, People 14+ only.
findababysitter.com.au
Drive
Drive is a marketplace for all things automotive
with convenient buying and selling tools, as well
as car valuations, cheap parking, fixed price
servicing, fuelwatch and much more.
Drive provides recommendation and advice through
hundreds of independent reviews by our trusted
and respected editorial team, culminating in
Drive Car of the Year, Australia’s most comprehensive
annual car review.
17
M:F 68%: 32%
Ave Age: 48 Yrs
PI FT: $94k
The Age
drive.com.au
Sources: emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Feb
2014, Nielsen Online Ratings, Feb 2014, people 14+ only. Print = Weekend Drive in Sydney Morning
Herald OR Drive in The Age (Sat L4W Net). Nielsen Online Ratings, Hybrid, Mar 2014.
Weatherzone
RSVP
Oasis
Weatherzone is Australia’s leading commercial source
RSVP is Australia’s leading and most trusted online
Oasis encompasses the brands of Oasis.com and
of weather on the internet. Weatherzone provides
dating site.
Oasisactive.com in Australia.
Over its 17 year history, RSVP has helped more than
Oasis is an online dating network that has grown
4 million Australians meet other singles for dating.
rapidly since its launch in 2008 to become Australia’s
all the weatherinformation you will ever need, from
detailed 7–day forecasts, extensive radars, satellites,
expert commentary, specialised weather sections
and much more. Weatherzone users regard the detail,
Our highly targeted dating process means that we
credibility and accuracy of information the main
have a wealth of data on our members, enabling
features that distinguish Weatherzone apart from all
the possibility of highly targeted campaigns
other weather sites.
using such criteria as age, gender and location,
as well as allowing targeting by device and via
our email database.
no.1 free dating site.
Oasis boasts high user frequency and interaction,
with most communication over a real-time messaging
platform. Advertisers can achieve a deep level of
targeting using member registration data. Oasis is
free for members and has the ability to target by age,
gender, location and interests specified from their
profile, such as ‘Sports Fan’, ‘Movie Goer’ or ‘Travel’.
18
M:F 57%:43%
M:F 56%:44%
Profile: N/A
Age: 40–64 yrs 50%
Age: 25–59 Yrs 70%
Avg Age: 48
Avg Age: 47
Social Grade A: 25%, Index 121
Social Grade A: 35%, Index 167
weatherzone.com.au
Source: emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending Sep 2014,
Nielsen Online Ratings Sep 2014, People 14+ only.
rsvp.com.au
Source: emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending Sep 2014,
Nielsen Online Ratings Sep 2014, People 14+ only.
oasis.com
oasisactive.com
• FAIRFAX NATIONAL/METRO – BUSINESS
BRW
BRW has been a leader in the Australian business
landscape for three decades, celebrating the
winners in Australian business through the
renowned ‘Rich’ and ‘Fast’ lists. We have revealed
the winners in Australian business, uncovered
future trends and challenged policy makers who
maintained the status quo.
BRW is a place where wealth creation is celebrated
and innovation and growth is cheered.
Business
19
M:F 44%:56%
HH Income $100k+: 51%
Tertiary Educated: 79%
brw.com.au
Source: Nielsen Online Ratings November 2013
Financial Review Asset
Business Day
Asset is The Australian Financial Review’s section for
Authoritative, informative and timely. Business Day is
the nation’s 17,500 financial planners and the financial
a must read for business decision–makers.
services industry which supports them. Advisers turn
to Asset to read about how they can improve their
Business Day has Australia’s most influential business
practices and service to clients. Policymakers read the
writers and commentators who provide
section to take a pulse on the important relationship
up–to–the–minute business news, including context,
between the nation’s savers and the professionals
background and specialist analysis to give readers
they turn to for help.
a sound understanding of what’s happening in the
business world.
20
M:F 59%:41%
Ave Age: 50 Yrs
PI FT: $92k
The Australian
Financial Review
afr.com.au
The Age
smh.com.au
theage.com.au
watoday.com.au
Source: emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending December
2013, Nielsen Online Ratings December 2013, People 14+ only.
Trading Room
Money Manager
Executive Style
Trading Room provides individual investors with the
Money Manager is the go–to site for consumers
Executive Style is Australia’s premier destination for
information to make informed financial investment
who are searching for the best deals and need
sophisticated male professionals who enjoy the finer
decisions, and the tools to develop and maintain their
no–nonsense advice on how to best manage their
things in life. Whether it’s a prestige car, a tailored suit,
wealth management strategies online.
personal finances. The Money Manager audience
a beautiful timepiece or a fine whisky, we know it’s the
is always on the hunt for the best deals, are financially
things you want - not the ones you need.
Trading Room is a part of the Fairfax Business
savvy and unashamedly looking to keep and
Network; a collection of Australia’s most trusted
grow their wealth. Money Manager is a part of the
business and personal finance brands.
Fairfax Business Network – a collection of Australia’s
most trusted business and personal finance brands.
21
tradingroom.com.au
moneymanager.com.au
executivestyle.com.au
Money
Itpro
InvestSMART
Money provides a complete guide to personal
Itpro is an environment which specifically reaches
InvestSMART offers everything a self–directed
finance to an audience who want to make money
and engages with IT professionals & decision makers.
investor needs to research, invest and monitor
and grow their money. Unashamedly inspirational,
Itpro covers a mix of news and commentary from
their financial assets. With free access to research,
Money delves into the success stories of everyday
local and international stories on the IT industry.
a range of investment products plus portfolio
consumers who have ridden the ups and downs of
Our readers are both technology savvy and hungry
management tools, InvestSMART is a
personal finance and have come out on top.
for a product that caters to everyone.
one–stop–shop that puts the customer in complete
control of their investments.
Money arms its audience with the knowledge to
make smart decisions on their personal finance.
22
Money
{earn it} {invest it} {enjoy it}
M:F 59%:41%
M:F 54%:46%
M:F 60%:40%
Ave Age: 51 Yrs
Ave Age: 46 yrs
Age: 35–64 Yrs: 68%
HH Income $100k+: 37%
PI FT: $94k
PI FT: $88k
Educated: 47%
The Age
smh.com.au
theage.com.au
watoday.com.au
The Age
smh.com.au
theage.com.au
watoday.com.au
investsmart.com.au
Source: ^Nielsen Online Ratings, January 2014. ^^ Nielsen Market Intelligence, January 2014
My Small Business
Watch–Next
Digital Life
My Small Business targets small–to–medium
Watch–Next covers products and people in the watch
The Digital Life audience are both tech savvy and
business owners eagerly seeking information
world with entertaining, independent, and sometimes
hungry, from the casual enthusiast who just bought
and inspiration to improve and grow their ventures.
contentious features, keeping consumers abreast
a smartphone and is figuring out how to use it,
The section showcases stories from small business
of news and information. Watch-Next promises to
to the more serious tech head that makes time to
stimulate and involve a broad audience, delivering
stay up-to-date with the latest news and reviews.
one-click access to content watch consumers crave,
Digital Life is designed to keep readers informed,
but can’t find anywhere else.
entertained and better equipped to take control
owners on the highs and lows of running a
business, plus advice from some of Australia’s most
successful entrepreneurs.
of their digital life.
23
M:F 74%:26%
M:F 63%: 37%
Ave Age: 53 Yrs
PI FT: $92k
PI FT: $92k
Ave Age: 46 yrs
The Age
smh.com.au
theage.com.au
watoday.com.au
watch–next.com
smh.com.au
theage.com.au
watoday.com.au
Source: emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending March 2015.
Technology = Digital (smh.com.au/The Age/brisbanetimes.com.au - Technology).
• FAIRFAX NATIONAL/METRO – ENTERTAINMENT
24
Spectrum
Entertainment
Spectrum captures the cultural life of the city
Visitors to the Entertainment section can
with a thought–provoking and entertaining
watch the latest movie trailers, recap on last
mix of stories and reviews on film, music,
night’s TV programming or read about the
books, performing and visual arts, television,
next big musical.
food, gardening and design.
Through quality reviews that cover
Our team of respected writers brings
movies, television, music, arts, stage and
readers the city’s most comprehensive
books, Fairfax Media provides a platform
guide to the people, events and issues in
for advertisers to engage with our broad
the arts.
entertainment audience.
M:F 54%:46%
M:F 52%:48%
Ave Age: 54 Yrs
Ave Age: 45 Yrs
Social Grade A: 36%
PI FT: $94k
PI FT: $88k
Entertainment
The Age
Source: *emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months
ending Dec 2013.
smh.com.au
theage.com.au
watoday.com.au
Source: emmaTM, conducted by Ipsos MediaCT, people 14+ for the period ending
June 13, Nielsen Online Ratings, people 14+ for the period June 2013.
M
S
Green Guide
The Shortlist
Smart, full–colour, fun and practical, M is
S is about Sydney Inside Out. Sunday’s
Green Guide remains a favourite among
The Shortlist covers the essential guide to
written in a style that is ideally suited to
only entertainment liftout covers movies,
The Age readers who hold it in high regard
going out on the weekend.Its interviews
the relaxed frame of mind of our Sunday
music, stage, books plus the lighter side of
for commentary, analysis and reviews of
and profiles focus on popular movies,
readers. The focus of M is Melbourne: its
life, from Sydney’s party scene and eating
current and upcoming TV programs, as well
music and stage shows. It also contains
people, its pulse. It’s about everything that
out to gossip and great columnists such
as coverage of Melbourne radio and sport,
makes Sunday great, covering food, fashion,
as Andrew Hornery and Paul Byrnes. S is
and the Livewire technology section.
home, travel and entertainment. It also
all about making the most of going out in
includes a seven–day TV guide.
Sydney, starting now.
extensive lists to what’s on. Aimed at
entertainment lovers, The Shortlist also
contains a comprehensive two–page
planner to the weekend and beyond in
Melbourne, and a ‘top five’ guide
to the weekend in Sydney.
25
G R E E N GUIDE
M:F 48%: 52%
M:F 43%:57%
M:F 55%:45%
M:F 50%:50%
Ave Age: 49 Yrs
PI FT: $95k
Ave Age: 48 Yrs
Ave Age: 51 Yrs
PI FT: $83k
PI FT: $83k
PI FT: $86k
The Sunday Age
Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months
ending June 2013, Based on Net Last 4 weeks unless otherwise stated
The Sun–Herald
ending Oct 2013. Base: NSW/ACT
The Age
ending Jan 2014. Green Guide average last 4 weeks.
The Age
ending June 2013 Base: NSW/ACT/VIC. Read Shortlist in SMH/Age M–F net L4W.
• FAIRFAX NATIONAL/METRO – ENTERTAINMENT
The Guide
Extra
TV Lift–out
The Guide has a longstanding reputation as an
Extra focuses on the big issues with challenging
The TV Lift–out provides readers with everything
essential source of television news, reviews and
opinion pieces and features for readers who want
they need to plan a week’s viewing: our picks for
opinion. With well–respected writers such as
more from their Sunday down time.
Show of the Week, plus previews of free–to–air and
Michael Idato, Paul Kalina, Scott Ellis and Debi Enker,
Spend some time with a team of not–to–be–missed
The Guide team has a loyal following of TV lovers.
commentators including globetrotting chief
The reviewers pick the best of free–to–air, pay TV
correspondent and renowned war reporter
and movies, plus the section contains the “Livewire”
Paul McGeough, best–selling author Peter
pay TV as well as DVD reviews and a round–up of
sport on TV.
FitzSimons, thought–provoking barrister Charles
digital technology pages.
Waterstreet and Australia’s greatly admired humorist
Annabel Crabb.
26
THEGUIDE
M:F 54%:46%
M:F 54%:46%
M:F 51%:49%
Ave Age: 50 Yrs
Ave Age: 54 Yrs
Ave Age: 54 Yrs
Social Grade A: 34%ix:155
PI FT: $90k
PI FT: $91k**
PI FT: $90k
Sources: emmaTM, conducted by Ipsos MediaCT, people 14+ for the year ending June 2013. Base:
NSW/ACT. Read The Guide in SMH M–F net L4W.
The Sun–Herald
Sources: emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending June 2013.
Base: NSW/ACT. Read Extra in SH net L4W. **Read Extra in SH Net L4W vs SH LW.
The Sun–Herald
Sources: emmaTM, conducted by Ipsos MediaCT, people 14+ for the year ending Jun 2013. Base:
NSW/ACT.
• FAIRFAX NATIONAL/METRO – FOOD & WINE
Good Food
The essential companion to eating out, eating in and
everything in–between. goodfood.com.au is a
comprehensive food & wine site that delivers everything
the passionate foodie needs, from what to cook
tonight, to where to eat out, to news on the latest new
bar opening.
Good Food is also the much–loved section within
The Sydney Morning Herald and The Age. It dominates
food journalism in Australia. Influential, credible and with
a huge loyal following, these sections have been a must–
read for passionate food–lovers for almost three decades,
the go–to place for reviews, recipes, news and trends.
Food & Wine
27
M:F SMH 46%:54% | The Age 47%: 53%
Ave Age: SMH 46 Yrs | The Age 50 Yrs
Social Grade A: SMH 37% ix:180 | The Age 33% ix:160
PI FT: SMH $94k | The Age $87k
The Age
goodfood.com.au
SMH: Sources: emmaTM, conducted by Ipsos MediaCT, all people 14+ for the period ending
Dec 2013, Nielsen Online Ratings, all people for the period ending Dec 2013. The Age:Source:
emmaTM conducted by Ipsos MediaCT, 12 months ending Jan 2014, Nielsen Online Ratings
Jan 2014, People 14+
• NEWSPAPER INSERTED MAGAZINES
Good Weekend
Good Weekend is the premiere magazine of quality
journalism in the country. Every week our stories
are the talking points at dinner parties throughout
Sydney and Melbourne. They are stories that define
the times we live in and are essential reading for
those seeking to be on top of culture and debate.
Good Weekend’s award–winning editorial
combines intelligent coverage of topical issues
with heart‑warming stories of ordinary Australians
and provides readers with a magazine that engages
and involves.
30th
28
Anniversary
Newspaper Inserted
Magazines
M:F 46%: 54%
Ave Age: 55 Yrs
PI FT: $98k
The Age
2013. Base: NSW/VIC/ACT. Based on read Good Weekend NSW /VIC.
Sunday Life
AFR Magazine
BOSS
Inspire your body, inspire your mind. Sunday Life
The Australian Financial Review Magazine is
Financial Review BOSS is Australia’s magazine
creates beautiful, lively and inspirational pages in food,
Australia’s pre–eminent monthly inserted magazine,
for leaders and high–achievers – and those who
home, fashion, travel and health & wellbeing. With
delivering the highest quality content with a focus
wish to learn from them. BOSS is designed for
on exclusive news, breaking features, profiles in
a discerning reader, those who are at the most
business and politics and an unparalleled reputation
senior levels of organisations and those aspiring
every single page, we want to motivate – whether it’s
with a new idea or thought, a trend or tip, or a real–life
story. Every week, Sunday Life aims to celebrate two
of the best things in the world: women and Sundays.
for combining gravitas and glamour coverage of
fashion, luxury and lifestyle, featuring award–winning
for success and improvement.
photography and illustration.
29
M:F 38%: 62%
M:F: 72%: 28%
M:F: 67%:33%
Ave Age: 54 Yrs
Ave Age: 49 Yrs
Social Grade A&B: 80%
Social Grade A: 54%
Ave Age: 48 Yrs
PI FT: $90k
PI FT: $185k^
PI FT: $260k^
The Sun–Herald
The Sunday Age
2013. Base: NSW/VIC. Based on SL readership.
The Australian Financial Review
Sources: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending Sept 2013
^Financial Review Magazine Reader Survey, July 2013, n=550
Source: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending January
2014; ^Financial Review BOSS Reader Survey, Mar 2013, n=603.
Smart Investor
Life & Leisure
Life & Leisure LUXURY
Life & Leisure
The Sophisticated Traveller
indispensable tool for active Australian
The Financial Review Life & Leisure
Luxury is a glossy, large–format magazine
The Sophisticated Traveller magazine
investors who are seeking information
weekly newspaper section is inserted into
that appears quarterly in The Australian
showcases the finest travel writing and
and analysis about wealth creation and
the Friday and weekend edition of the
Financial Review.
photography, from home, the region and the
financial security.
Financial Review newspaper.Life & Leisure
Luxury continues to build a following,
rest of the world.
provides a premium newspaper advertising
combining in–depth coverage of the
environment for luxury clients, and every
faces and figures behind the global luxury
week covers fashion, jewellery, design,
industry with the latest trends and products
travel, property and more.
here and overseas, including: fashion,
Financial Review Smart Investor is an
Written by a team of well–known financial
experts, and utilising the resources of the
country’s premier financial publishing group,
It is published quarterly and hosted by
Australia’s most respected daily business
newspaperThe Australian Financial Review.
it provides a vast range of investment ideas
motoring, grooming, watches, jewellery,
Sophisticated Traveller provides a high end
and opportunities unattainable anywhere
design, technology, food & wine, property,
travel environment to cater to our high net
else in the media.
architecture and interiors.
worth audiences’ travel interests.
30
Coverage: National
M:F: 66%:34%
M:F: 77%:23%
M:F: 70%:30%
M:F 71%:29%
Social Grade A: 50%
Social Grade A: 52%
Social Grade A: 35%
Social Grade A: 44%
Age: 48 Yrs
Ave Age: 45 Yrs
Ave Age: 48 Yrs
PI FT: $189k^
PI FT: $198k^
PI FT: $192k^
The Australian
Financial Review
afr.com
ending September 2013
ending September 2013 (Life & Leisure figure – Friday or Weekend)^Life & Leisure
Reader Survey 2013, n=648
The Australian
Financial Review
afr.com
ending December 2013 (Life & Leisure section Friday or Saturday, Last 4 Weeks)
^Luxury Reader Survey 2012
The Australian
Financial Review
afr.com
Sources: emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months
ending December 2013, Nielsen Online Ratings December 2013, people 14+
only. Host readership = Life & Leisure section, Friday or Saturday, Last 4 Weeks..
^Sophisticated Traveller Reader Survey 2013.
• FAIRFAX NATIONAL/METRO – EMPLOYMENT
The Fairfax Employment Network offers a suite
of multi–channel, cross–platform products designed
to help Australian employers find the right people
for the right jobs.
The network reaches a large, high quality talent
pool through a collection of Australia’s most trusted
brands – The Sydney Morning Herald, The Age,
The Australian Financial Review, The Canberra Times,
Brisbane Times and WA Today.
Employment
31
The Age
The Canberra Times
watoday.com.au
• FAIRFAX NATIONAL/METRO – REAL ESTATE MEDIA
Domain Group
Domain Group is one of Australia’s leading
multi-platform property industry destinations.
We provide residential, commercial and rural property
Property
marketing solutions and search tools, plus information
for buyers, investors, sellers, renters and agents
Australia wide. We also deliver CRM technology to
real estate agencies, plus property data and research
services to property seekers and sellers, real estate
agencies, developers, government organisations and
financial markets. Our media solutions are engineered
for advertisers looking to promote their products and
services to our qualified audiences.
32
3.82 million Property‐Seekers per month^
512,000 Property‐Seekers intending
to buy across Australia^
83.4 million page views a month*
Source: emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending
March 2015. Domain Group = Digital (domain.com.au, allhomes.com.au) + Print (Domain in
SMH/AGE (Sat), Domain in Financial Review (Fri), Property in Financial Review M‐F, Weekend
‐ All L4W Net). *Nielsen Online Ratings ‐ Hybrid April 2015 Domain Group = Domain.com.
au,CommercialRealestate.com.au, Reviewproperty.com.au, allhomes.com.au.
Domain
Commercial Real Estate
APM PriceFinder
Domain provides tools and information for home
Commercial Real Estate’s marketing and
The data division of Domain Group formed with
buyers, investors, sellers and renters nationally – and
advertising solutions include one of Australia’s
the joining of Australian Property Monitors and
a highly qualified audience for advertisers. Domain
leading commercial property listings portals -
PriceFinder in 2013. Our data is collected from
can be accessed via our multi-award winning apps
commercialrealestate.com.au, the highly
a diverse range of Australian sources including
(iPhone, iPad, Android and Windows devices), at
respected mastheads AFR, The Age, and
Government agencies, industry professionals,
domain.com.au, and in metropolitan, community and
The Sydney Morning Herald offering quality
mapping providers, as well as public and private
regional newspapers. We were the first Australian real
journalism, news and expert commentary, plus
sources, then analysed to aid over 11,000 property
estate portal to release iPhone and iPad apps. And
access to large and highly engaged audiences
professionals making the shift from ‘data’ to real
across the entire Fairfax network. Whether buying,
property knowledge. Our collaborative approach
selling or leasing, Commercial Real Estate is
means we leverage our extensive knowledge
changing the way you see commercial property.
and expertise, with our rich and diverse datasets,
right now, we’re Australia’s most popular property
app, clocking in at over 3.1 million downloads.
Domain gives property seekers what they need to
to become one of Australia’s largest providers of
find properties, anywhere, anytime.
property information and research.
33
The Age
The Sun-Herald
domain.com.au
The Age
The Australian
Financial Review
commercialrealestate.com.au
apmpricefinder.com.au
• FAIRFAX NATIONAL/METRO – REAL ESTATE MEDIA
Domain Rural
MyDesktop
Review Property
Domain Rural profiles rural properties 1ha and larger
MyDesktop is the flexible, easy-to-use, web-based
system that streamlines everything you need to run
a successful real estate agency day to day. It lets
you manage sales, listings, customer relationships,
contacts and reporting, wherever you are and
whenever you like. Launched in 1999, it’s now used
by over 2,800 agencies in Australia, New Zealand and
Indonesia. With MyDesktop, it all happens seamlessly
and effortlessly in one clever, web based system. And
in the field, much of MyDesktop’s functionality can be
in categories ranging from grazing and cropping, to
irrigation, equine and lifestyle. Fairfax’s rural media
suite includes Queensland Country Life, The Land,
Stock & Land, Stock Journal, Farm Weekly and
North Queensland Register. With over 20,000
rural properties from around 2,600 agencies
sharing in over 4.5 million property views with
extensive national and local promotion in all our
weekly newspaper, listings in Domain Rural are sure
to grab attention!
Review Property provides the latest property
listings, real estate news, auction results and market
information, you’ll find lifestyle information such
as local news, restaurant reviews, education, local
services and much more. With over 400,000 national
property listings, it’s already one of Australia’s newest
and most dynamic industry owned real estate and
lifestyle portals, combining magazines, local news
and digital assets. Review Property goes beyond
most property portals to deliver essential information
for buyers and renters in a clear and dynamic format
that significantly enhances the decision process.
accessed from a tablet or smart phone.
34
mydesktop.com.au
Queensland Country Life
The Land
Stock & Land
Stock Journal
Farm Weekly
North Queensland Register
domainrural.com
reviewproperty.com.au
All Homes
Founded in 2000, All Homes has grown to become
the leading real estate advertising website in the
ACT and surrounding areas in regional NSW. The
hugely successful platform of allhomes.com.au with
Domain’s national reach and unrivalled print section
in The Canberra Times on Saturday, the partnership
delivers a strong local platform and fast-growing
national brand to real estate agents, property buyers
and sellers. With the free All Homes apps on iPhone,
iPad and Android, we make the property search
experience as convenient as possible.
35
allhomes.com.au
• FAIRFAX COMMUNITY
Fairfax Community
36
Part of Fairfax’s Australian Community Media division, the
community mastheads (FCN) are the voice of suburban Sydney
with 16 mastheads in the South, Southwest and West of Sydney.
These papers provide residents with specialised local news, sport,
council information, entertainment and events, as well as products
and services.
37
St George & Sutherland Shire Leader
Blacktown Sun
Site: theleader.com.au
Site: blacktownsun.com.au
Published: Tuesday and Thursday
Published: Tuesday
The Advertisers
Site: m
acarthuradvertiser.com.au
camdenadvertiser.com.au
wollondillyadvertiser.com.au
Published: Wednesday
The multi–award winning St George & Sutherland
The Blacktown Sun covers the fast developing,
Shire Leader is the unchallenged voice of southern
growth region of the Greater West of Sydney,
Sydney and the 2014 Community Newspaper of the
and is committed to covering local news,
Year Non–Daily (PANPA).
entertainment, sports and community issues.
Stretching from Arncliffe in the north, south to the
upper reaches of the Illawarra, and east to Botany
Bay and the sands of Cronulla, the Leader has gained
the deserved reputation as the leading news source
38
By constantly supporting businesses, as well as
sponsoring many local events, The Blacktown Sun
business and entertainment information they need.
Blacktown is home to population of about 320,000
the largest of any community newspaper in Australia.
the community on local events, news, sports and
other local issues that directly affect them.
growth area for population and land development
vibrant residential and commercial expansion.
advertising opportunities. This massive circulation is
accurate editorial and play a vital role in informing
The Macarthur region is currently the largest
and digital to be informed on all the news, sport,
Shire, providing cost effective and deep reaching
Advertiser are committed to providing readers with
information they require.
Blacktown City continues to enjoy a strong and
for the St George region and the iconic Sutherland
Camden–Narellan Advertiser and the Wollondilly
provides residents with every piece of news and
across all platforms; its readers turning to both print
Serving almost 450,000 people, the Leader caters
Campbelltown Macarthur Advertiser,
in the Sydney region and covers over 60 suburbs
from Campbelltown City to rural areas and is the
centre of Sydney’s southwest development.
people, 28,000 businesses and more than 830 parks
The Macarthur’s 256,000 residents enjoy the benefits
and reserves making it one of the state’s leading cities
of a local university, great sporting facilities, top–level
in relation to population, employment growth and
healthcare, leading cultural institutions and several
recreational services.
major retail centres; all wrapped in a world of national
As a city on the move, 17 of Sydney’s top 25 transport
companies have their corporate headquarters or
main facility located here.
parks and farmland.
Fairfield City Champion
Liverpool City Champion
Hawkesbury Gazette
& Hawkesbury Courier
Site: fairfieldchampion.com.au
Site: liverpoolchampion.com.au
Site: hawkesburygazette.com.au
Published: Wednesday and Thursday
The Fairfield City Champion is heavily involved in
The Liverpool City Champion offers a unique
The multi–award winning Hawkesbury Gazette
community events, particularly through education
opportunity for advertisers to connect with one
is an integral part of the community it has been
and has a strong and respected reputation as the
of Australia’s fastest growing and increasingly
serving for the past 125 years. Adapting swiftly
newspaper of record; championing issues and
prosperous communities.
to changes in technology and reader demands,
campaigning when it’s needed.
The Liverpool City Champion is the market leading
Residents of Fairfield depend on the Fairfield City
local newspaper and is actively involved in all aspects
Champion as the leading newspaper for news,
of the community, sponsoring many local events.
entertainment, shopping information, real estate
It has a large following of loyal readers.
and classifieds.
Liverpool is one of Sydney’s regional cities with a
From Smithfield to Carramar, Horsley Park to Yennora
major health precinct and two leading retail areas
and Cabramatta to Cecil Park, the Fairfield City
– one in the CBD and the other at Carnes Hill. It
Champion comprehensively hits every corner.
now has a population of over 180,000 people with
Fairfield is home to 198,000 people, 27 suburbs,
and is one of the most diverse cities in Australia with
133 nationalities represented and over 70 languages
spoken in the area.
projections of reaching 250,000 by 2020 and
a substantial younger demographic. The regional
business growth means an extra 30,000 jobs
will be created in the next two decades.
the Hawkesbury Gazette is a true multi–platform
masthead. It offers community engagement through
its Facebook page, with a reach of 1–in–3 residents
within the immediate LGA, a daily news service
through its website, and a weekly analysis and
wrap–up through the paid newspaper.
Covering a significant footprint from Mt Tomah
in the west to Rouse Hill in the east, north to
Wisemans Ferry and to Penrith in the south
(supported by its free sister weekly, the
Hawkesbury Courier), the Hawkesbury Gazette
is the strongest media opportunity in one of the
fastest growing regions of Australia.
39
Hills News
Site: hillsnews.com.au
Published: Thursday
The Hills News serves the local community of one of
the fastest growing areas of Australia with a population
topping 180,000. The Hills News is committed to build
on the service, business and residential growth, providing
quality editorial on local issues that directly affect the
community. From local news, sports and entertainment to
classifieds and real estate, the Hills News is the preferred
paper for readers and advertisers.
Forming the key link between Sydney’s second city,
Parramatta, and the expanding north west, The Hills
40
Shire is an affluent area with high home ownership, high
numbers of professionals and white collar workers and a
strong percentage of tertiary educated residents. Many of
Sydney’s leading education institutions are in the region
including the state’s top high school. It also has one of the
highest penetrations of computer users in Australia.
For shopping, readers are well served by Castle Towers,
North Rocks, Baulkham Hills and Winston Hills retail
centres and Norwest Private Hospital provides leading–
edge health care. The Norwest Business Park provides
an expanding centre for employment and industry,
HQ for some of Sydney’s leading companies including
Woolworths and ResMed.
Rouse Hill Courier
Penrith City Gazette
Blue Mountains Gazette
Site: rousehillcourier.com.au
Site: penrithcitygazette.com.au
Site: bluemountainsgazette.com.au
Published: Thursday
Published: Thursday
The Rouse Hill Courier serves the local community
The voice of Penrith, the Penrith City Gazette is
The Blue Mountains Gazette has been serving the
of one of the fastest growing regions in Australia –
committed to providing quality editorial on local
region for over 50 years. The key to its success is
expected to expand further with the opening of the
issues that directly affect the community by the river.
presenting a premium product and close community
North West rail link.
From local news, sports and entertainment to
involvement. With a comprehensive coverage of
sport, entertainment, council and community news
The Rouse Hill Courier is committed to providing
classifieds and real estate, the Gazette caters to a
quality editorial on local issues that directly affect
diverse range of people within one of the largest local
the community. From local news, sports and
government areas in Western Sydney. This area is
entertainment to classifieds and real estate, it is the
also one of the busiest business centres in Sydney
The Blue Mountains City is made up of 22
preferred paper for readers and advertisers alike.
with the city’s largest Chamber of Commerce in
villages and townships from the foot of the
operation. And it is also the site of Australia’s only
mountains at Penrith, through to Springwood,
international–level rowing regatta centre.
Katoomba, Blackheath and surrounds, including
The masthead serves a highly affluent area of young
university educated readers; there is a high home
features it is one of the leading suburban newspapers
serving the outer western region of Sydney.
a World Heritage National Park. ownership level and the family is the central concern
Home to almost 200,000 people, Penrith was one of
for most, spending significantly on matters related to
the first cities in Australia to be part of the NBN rollout.
The natural beauty and the area’s closeness to
the household.
The Gazette and its associated websites and social
Sydney has also made it an ideal place to reside.
media, provides the perfect combination to get a
The population in the main comprises young and
message to all the region’s readers.
middle aged families who have built quality homes,
The area is well served by two major retail centres
Stanhope Village (with a leisure and sport complex
attached) and Rouse Hill Town Centre, winner of
It is also now a vital link from the mountains to the
international planning and design awards.
river, being the perfect way to connect to both the
Blue Mountains and Hawkesbury regions through its
sister Gazette mastheads.
resulting in a thriving local building and service
industry. The pleasant climate has also proved
attractive for the elderly with many retirement
villages being established in the area.
The State government has recognised the
existence of a lively arts community by declaring
the Blue Mountains a ‘City of the Art’.
41
The Parramatta–Holroyd Sun
Southwest Advertiser
Site: parramattasun.com.au
Site: stmarysstar.com.au
Site: southwestadvertiser.com.au
Published: Thursday
Published: Tuesday
The Sun reaches homes in over 28 suburbs
The St Marys–Mt Druitt Star offers a unique
The South West Advertiser reaches homes in the
throughout Sydney’s second CBD, Parramatta City
opportunity for advertisers to reach one of
heart of rural Bringelly and includes communities
and neighbouring Holroyd.
Sydney’s vital service centres for all residential,
from Cecil Hills through to the expanding Oran
commercial and industrial needs in the Greater
Park. The opening up of Leppington with the south
Western Sydney region.
west rail link will mean the start of major growth
The Parramatta–Holroyd Sun covers the patch
completely, including special weekly sections devoted
for the region.
to culture, suburbs, eat/drink and business. Sport is
Strategically sitting between Blacktown and
also big business – home to the Parramatta Eels and
Penrith, St Marys is a true greenbelt area bound
Reaching more people than any other print media
the Western Sydney Wanderers; news of these teams
on three sides by parkland.
weekly with door–to–door paper deliveries, the
are constant headliners.
42
St Marys–Mt Druitt Star
Close to the University of Sydney’s Werrington
Advertiser plays a vital role in the community
to inform on local events, news, sports and
As Sydney’s second CBD, Parramatta is a $14 billion
campus and well served by transport links, St Marys
economic powerhouse and home to a multitude of
is a classic family region in its own right. The growth
corporate and government departments. It is the
areas of Ropes Crossing and Jordan Springs in the
regional retail and cultural centre, with high rating
north provide a new aspirational air. To the east
restaurants and nightclubs.
is Mt Druitt with its major retail centre serving
The Advertiser is committed to providing its audience
The Star’s readers.
with accurate editorial plus commentary on issues
There is also a strong focus on education with the
University of Western Sydney campus on its iconic
The St Marys–Mt Druitt Star provides its audience
Parramatta River site and many leading private and
with quality editorial and information on local issues,
public high schools.
sport, entertainment and events affecting the
Holroyd also provides a rich source of material with
a diversity of readers from the older, settled sector
through to the new developments at Pemulwuy.
community.
council issues. It is also the paper audiences turn to
when looking for local tradespeople, jobs or to buy
or sell locally.
that directly affect them.
43
• MAJOR DAILY REGIONAL MASTHEADS
Fairfax Regional
As part of Fairfax’s Australian Community Media division, our
regional mastheads have a dynamic and powerful reach across
regional Australia, home to 7.7 million Australians (34%)*.
Trust and credibility are at the heart of our local mastheads, with
many serving their communities for over 100 years. Today’s
sophisticated mix of print, digital, apps and mobile enables our
mastheads to be the key communication point in times of fire and
flood crisis as well as the pivotal daily focus for our local residents’
news and business offers.
44
5.7 million Australians in regional areas will read a newspaper
each week. Our audiences spend as much in supermarkets as
metropolitan residents and are big spenders for items such as
electrical goods. Some 43% of all car buyers live in regional centres
and readers of regional papers ‘feel more positive’ about a store
or business that advertises in their local paper (54%), outstripping
local TV (24%) and local radio (26%). 77% are more likely to visit a
nearby retailer in response to a print ad than if they heard a similar
message on TV or the radio #.
With more than 125 digital websites supporting 160 print
mastheads, Fairfax regional assets deliver a one–stop advertising
solution to those wanting to reach a committed and informed
regional audience.
Fairfax Regional Media is also able to offer group advertising buys
across some mastheads owned by other regional publishers in order
to ensure clients have a one–stop experience reaching Australian
audiences. You may also wish to reach agricultural and community
audiences to saturate your reach.
*Australian Bureau of Statistics (ABS) (2013) Population by age and sex, regions of Australia, 2012. Cat. no. 3235.0
#emma conducted by Ipsos MediaCT for the12 months ending June 2013.
45
The Canberra Times
Major Daily
Regional Mastheads
Our suite of Fairfax mastheads in key regional cities provides
powerful cut–through for advertisers. These mastheads are leaders
46
in investigative reporting receiving national awards for
Newcastle Herald
Site: canberratimes.com.au
Site: theherald.com.au
Published: Monday – Sunday
Published: Monday – Saturday
As the voice of the capital of Australia, The
The Newcastle Herald is the 2014 Regional
Canberra Times is a key player in the media
Daily Newspaper of the Year (PANPA).
arena of federal politics, often first to
Serving the second largest city in NSW
break the news from Parliament House
and the seventh largest in Australia, the
when major events happen. It is the ACT
Newcastle Herald is an important masthead,
region’s destination for leading news and
renowned for its investigative journalism
information and equally involved in the local
which led to them receiving the 2013
community. The Canberra Times
Gold Walkley Award for reporting done by
is adept at representing a sophisticated
Joanne McCarthy.
metropolitan environment whilst embracing
the uniqueness of its environs.
The population of The Hunter region
accounts for more than 32% of the State’s
their journalism, including the Newcastle Herald receiving the
exports including coal, mining services, as
2013 Gold Walkley Award.
well as fresh and processed food and wine.
Journalists file in print, online, video and on social media to bring
news fast to their ‘local’ audiences who trust these papers to
provide relevant news and information.
It is a key university city and contains
a large range of hospital and medical
centres attracting professionals
from across Australia. About $8 billion in
trade goes through the Port of Newcastle
a year.
The Maitland Mercury
Dubbo Daily Liberal
Illawarra Mercury
Launceston Examiner
Site: maitlandmercury.com.au
Site: dailyliberal.com.au
Site: illawarramercury.com.au
Site: examiner.com.au
Published: Monday – Friday
Since 1843 The Maitland Mercury has played
With a community influence at the core
The Illawarra Mercury is the premier print
The Examiner is a trusted and passionate
an integral part in shaping the life of the
of its service, the Daily Liberal publishes
and digital advertising medium in the city of
voice in its community. The second
community and its team includes Walkley
hard–hitting stories on vital regional issues.
Wollongong and the Illawarra. The masthead
oldest newspaper in the country, it is also
and Prodi Award winning journalists.
Dubbo has a catchment population of
relocated in 2014 to brand new purpose–
a leader in bringing news to its audiences
120,000 encompassing one third of NSW.
built offices equipped for the future of
using the latest technology, evidenced
Dubbo is considered the capital of the Orana
news–gathering. With Wollongong boasting
by its iPhone app winning an INMA Award
Region. It hosts not only the commercial
a population of over 200,000, The Mercury
in 2012.
heart of the region, but also plays a major
has a primary circulation centred on the
role in the grain, sheep and beef industries.
vibrant coastal region of the Illawarra, plus a
Geographically, Dubbo is positioned as a
secondary region covering a vast area that
major distribution centre for the eastern
encompasses the Southern Highlands of
states of Australia – halfway between
NSW as well as south to the border at Eden.
Brisbane and Melbourne, and Sydney and
Renowned for its world–class steel making
Adelaide. Dubbo is home to world–class
and coal mining industries, Australia’s City
businesses and attractions such as Fletcher
of Innovation is today also an important
International Exports (Abattoir) and the
knowledge services centre, international
Western Plains Zoo which has become a key
trade hub and a leading university city. It is
tourist destination.
globally connected, has superb liveability
Maitland City is a major sub–regional
centre within close proximity to the
extensive coal mining developments
of the Hunter and the famous vineyards
of the Hunter Valley. Located in one of the
most highly productive rural areas in
NSW, it is a major service centre for a rich
agricultural hinterland.
and a supportive business environment.
Wollongong is one of Australia’s major cities
located just 85 kilometres south of Sydney.
As Tasmania’s second largest city,
Launceston’s key industries include
education and training, manufacturing,
accommodation and food – reflecting
the importance of the tourism industry
and public service. With a population
of around 65,000 (100,000 for greater
Launceston), the city has all the facilities
of a metropolitan centre.
47
Burnie Advocate
Orange Central
Western Daily
Wagga Daily Advertiser
Site: theadvocate.com.au
Site: northerndailyleader.com.au
Site: centralwesterndaily.com.au
Site: dailyadvertiser.com.au
Published: Monday – Sunday
The Advocate, based in Burnie, serves
The Northern Daily Leader is a unique
The Central Western Daily enjoys a strong
Giving voice to the Riverina community
the vast north–west region of Tasmania
regional daily newspaper. No other regional
reputation in the local community since it
on issues that matter is what makes
including Devonport, Ulverstone and Burnie.
daily in Australia covers such a vast
was established in 1945. Orange enjoys a
The Daily Advertiser a great masthead.
This major daily reaches from Latrobe in
circulation area which includes nearly 20
population of over 40,000 residents.
For almost 150 years The Daily Advertiser
the east to Smithton in the west with a
local government areas. Its boundaries
footprint that stretches over 150 kilometres.
extend to Tenterfield in the north, Moree in
Burnie is a major industrial centre. Its
economy is driven by shipping, mining,
agriculture, forestry and tourism. Residents
enjoy a vibrant shopping district that spills
48
The Northern Daily Leader,
Tamworth
onto the beach, a dynamic cultural life and
a vibrant food scene including local whiskey
and cheeses.
Devonport is a thriving modern city
producing 40% of Tasmania’s vegetable
crop. It is the home port of the famous Spirit
of Tasmania and a pivotal point where city,
coast and country come together.
the west and Murrurundi in the south.
The relationship with city and region means
The Leader’s editorial content must not only
reflect the affairs and events of Tamworth
but also many of the other centres within its
circulation area.
The decentralisation movement has formed
the basis of the local Orange economy,
developing it as a major centre for Industry,
Agriculture, Education and Government
Infrastructure. There is significant timber
and wine production in the district. Other
industries include electrical manufacturing,
gold and copper mining and education.
has provided a fantastic blend of local,
national and world news, as well as
serving up one of the best sports sections
in regional Australia. Having a team of
journalists committed to the community
produces content that keeps audiences
informed and entertained on a range of
multi–media platforms.
Tamworth, best known as Australasia’s
The Riverina boasts a broad and diverse
Country Music Capital, has a district
industry base and Wagga, with a population
population of over 58,000, is an
of over 60,000, is an important centre.
agricultural service centre and is home
to diverse manufacturing and business
support services.
Bathurst Western Advocate
The Border Mail
Ballarat Courier
Bendigo Advertiser
Site: westernadvocate.com.au
Site: bordermail.com.au
Site: thecourier.com.au
Site: bendigoadvertiser.com.au
The Western Advocate has been serving
The Border Mail is the only daily newspaper
The Courier is Ballarat and district’s
The Bendigo Advertiser is a fiercely loyal and
the Bathurst area for 150 years. It has
in the Albury/Wodonga region and is the
leading provider of news and information,
community driven newspaper that has been
established itself as the voice of the local
most trusted source of local news and
keeping readers informed and entertained
the voice of the region for over 160 years.
district providing the information that has
information. Often referred to as Australia’s
since 1867. Ballarat is the capital of
With a digital first approach to news, their
helped the community develop and prosper.
leading regional newspaper The Border Mail
Western Victoria with a population of
website reaches over 195,000 unique
has been awarded the prestigious PANPA
over 98,000 people. It is a strong industrial
visitors each month in addition to their paid
Newspaper of the Year a record four times
and food manufacturing centre with a
circulation. From Mildura in the north to
since 2000. The strength of The Border
growing technology sector. It is home to
Gisborne in the south, audiences engage
Mail is its connection with its community, its
several government agencies and is a
and look to their ‘Addy’ for instant news on
tireless campaigning, and its comprehensive
commercial hub for the surrounding rural
the world front, the local front, and of course
coverage of all matters local.
community. There are established, quality
the sporting arena.
Located in the Macquarie Valley on the
Central Tablelands of NSW, Bathurst is
Australia’s oldest inland settlement and has
remained one of Australia’s fastest growing
regional centres with a diverse range of
industry from agriculture, engineering and
secondary schools and leading universities
education. Education is the largest single
The twin cities of Albury–Wodonga straddle
industry in Bathurst, with Charles Sturt
the border of New South Wales and Victoria,
University and 16 primary and secondary
and have a population of over 100,000.
include agriculture, gold production, the
schools in the region.
The cities are also the employment, health,
health industry, education, heavy defence
education and retail centres for an extensive
engineering and finance.
surrounding region of over 150,000 people.
and hospitals.
Greater Bendigo has a population of over
110,000. Prime industries in the region
49
Regional Mastheads by
Geographical Area
To make things easier, we have segmented our Regional
Mastheads into key geographical areas: Northern NSW,
Southern NSW, Queensland, Victoria, South Australia,
Tasmania, Western Australia and Northern Territory.
• REGIONAL MASTHEADS
• Armidale Express / armidaleexpress.com.au / Pub: Wed, Fri
• Armidale Express Extra / Pub: Wed
• Bellingen Courier Sun / bellingencourier.com.au / Pub: Wed
• Border News / Pub: Mon
• Camden Haven Courier / camdencourier.com.au / Pub: Wed
• Cessnock Advertiser / cessnockadvertiser.com.au / Pub: Wed
• Country Leader / Pub: Mon
Northern NSW
• Dungog Chronicle / dungogchronicle.com.au / Pub: Wed
• Glen Innes Examiner / gleninnesexaminer.com.au / Pub: Tue, Thu
• Gloucester Advocate / gloucesteradvocate.com.au / Pub: Wed
Fairfax Media in Northern NSW delivers a highly engaged and rapidly growing audience via
• Goondiwindi Argus/goondiwindiargus.com.au/ Pub: Wed
a stable of community–based newspapers and websites, including major dailies as far–reaching
• Great Lakes Advocate, Forster / greatlakesadvocate.com.au / Pub: Wed
as the Newcastle Herald, The Maitland Mercury and Northern Daily Leader in Tamworth.
• Guardian News, Nambucca/nambuccaguardian.com.au/Pub: Thu
• Guyra Argus / guyraargus.com.au / Pub: Thu
Northern NSW offers a vibrant blend of agriculture, industry, unique natural environment, culture,
• Hibiscus Happynings / Pub: Wed
country living and specialised education. The region is a world class agricultural commodity
• Hunter Valley & North Coast T & C / Pub: Mon
producer and food processor with strong transport links to major cities and export markets.
• Hunter Valley News / huntervalleynews.net.au / Pub: Wed
It possesses highly regarded secondary and tertiary institutions and also large coal and coal
• Inverell Times / inverelltimes.com.au / Pub: Tue, Fri
gas seam deposits. The coastal areas have some of the best beaches in Australia and the
• Lakes Mail, Morrisset / lakesmail.com.au / Pub: Thu
region includes the Hunter Valley, renowned for its range of boutique food and wine.
• Lower Hunter Star / Pub: Thu
Tourism is a strong industry and events such as the Tamworth Music Festival attract Australian
• Macleay Argus / macleayargus.com.au / Pub: Tue, Fri
and international visitors.
• Macleay Valley Happynings / Pub: Thu
• Maitland Mercury / maitlandmercury.com.au / Pub: Mon–Fri
• Manning Great Lakes Extra / manningrivertimes.com.au / Pub: Thu
• Manning River Times / manningrivertimes.com.au / Pub: Wed, Fri
• Mid Coast Observer / Pub: Wed
• Moree Champion / moreechampion.com.au / Pub: Tue, Thu
• Muswellbrook Chronicle / muswellbrookchronicle.com.au / Pub: Fri
• Nambucca Guardian News / nambuccaguardian.com.au / Pub: Thu
• Namoi Valley Independent, Gunnedah/nvi.com.au Pub: Tue, Thu
• Newcastle Herald / theherald.com.au / Pub: Mon–Sat
• Newcastle Star / newcastlestar.com.au / Pub: Wed
• Northern Daily Leader, Tamworth / northerndailyleader.com.au / Pub: Mon–Sat
• Port Macquarie Express / Pub: Wed
• Port Macquarie News / portnews.com.au / Pub: Mon, Wed, Fri
• Port Stephens Examiner / portstephensexaminer.com.au / Pub: Thu
• Scone Advocate / sconeadvocate.com.au / Pub: Thu
• Singleton Argus / singletonargus.com.au / Pub\: Tue, Fri
• Tamworth Times / Published: Wed
• Tenterfield Star / tenterfieldstar.com.au / Pub: Wed
• The Ridge News, Lightning Ridge / theridgenews.com.au / Pub: Thu
• Walcha News / walchanewsonline.com.au / Pub: Thu
• Wauchope Gazette / wauchopegazette.com.au / Pub: Thu
• Wingham Chronicle / winghamchronicle.com.au / Pub: Wed
51
Southern NSW
Situated in one of the richest agricultural areas in Australia, Fairfax Media’s Southern NSW
mastheads have a huge print and online footprint, including five major dailies. Two of these
mastheads (The Canberra Times and Wollongong’s Illawarra Mercury) are in the top 10 most
populated cities in Australia. Southern NSW mastheads are also at the forefront of a digital
first news approach.
Southern NSW has a range of industries, including abattoirs, engineering manufacture, rail freight,
wineries as well as government services such as the Australian Army, Air Force, Police Force and
other centralised operations.
Southern NSW’s widespread communities offer a broad range of lifestyle choices which look
to Fairfax mastheads as a trusted source of information and advice. The region attracts high
52
proportions of professional and white–collar employees and has excellent educational and
academic institutions, first class medical facilities supported by high quality aged–care plus a lively
sports, recreation, arts and theatre scene.
• Batemans Bay Post/Moruya Examiner / batemansbaypost.com.au / Pub: Wed, Fri
• Bathurst Western Advocate / westernadvocate.com.au / Pub: Mon – Sat
• Bathurst Western Times/ Pub: Thu
• Bega District News / begadistrictnews.com.au / Pub: Tue, Fri
• Blayney Chronicle / blayneychronicle.com.au / Pub: Thu
• Bombala Times / bombalatimes.com.au / Pub: Wed
• Boorowa News / boorowanewsonline.com.au / Pub: Thu
• Bowral Highlands Post /Pub: Thu
• Braidwood Times / braidwoodtimes.com.au / Pub: Wed
• The Canberra Times / canberratimes.com.au / Pub: Mon–Sun
• Canowindra News / canowindranews.com.au / Pub: Wed
• Cooma Monaro Express / coomaexpress.com.au / Pub: Tue, Thu
• Cootamundra Herald / cootamundraherald.com.au / Pub: Mon, Wed, Fri
• Cowra Guardian / cowraguardian.com.au / Pub: Mon, Wed, Fri
• Crookwell Gazette / crookwellgazette.com.au / Pub: Tue, Thu
• Dubbo Daily Liberal / dailyliberal.com.au / Pub: Mon–Sat
• Dubbo Mailbox Shopper / Pub: Wed
• Eastern Riverina Chronicle / easternriverinachronicle.com.au / Pub: Wed
• Eden Imlay Magnet / edenmagnet.com.au / Pub: Thu
• Eurobodalla Shire Independent / Pub: Thu
• Forbes Advocate / forbesadvocate.com.au / Pub: Tue, Thu, Sat
• Gilgandra Weekly / Pub: Tue
• Goulburn Post / goulburnpost.com.au / Pub: Mon, Wed, Fri
• Grenfell Record / grenfellrecord.com.au /Pub: Wed, Fri
• Harden Murrumburrah Express / hardenexpress.com.au / Pub: Thu
• Illawarra Mercury / illawarramercury.com.au / Pub: Mon–Sat
• Jindabyne Summit Sun / summitsun.com.au / Pub: Thu
• Kiama Independent / kiamaindependent.com.au /Pub: Wed
• Lake Times / kiamaindependent.com.au / Pub: Wed
• Lithgow Mercury / lithgowmercury.com.au / Pub: Tue, Thu, Sat
• Merimbula News Weekly / merimbulanewsonline.com.au / Pub: Wed
• Milton Ulladulla/Sussex Inlet Times / ulladullatimes.com.au / Pub: Wed
• Mudgee Guardian / mudgeeguardian.com.au / Pub: Mon, Fri
• Mudgee Weekly / mudgeeguardian.com.au / Pub: Wed
• Narooma News / naroomanewsonline.com.au / Pub: Wed
• Narromine News / narrominenewsonline.com.au / Pub: Wed, Fri
• Nowra South Coast Register / southcoastregister.com.au / Pub: Mon, Wed, Fri
• Nyngan Observer / nynganobserver.com.au / Pub: Wed
• Oberon Review / oberonreview.com.au /Pub: Thu
• Orange Central Western Daily / centralwesterndaily.com.au / Pub: Mon– Sat
• Orange Midstate Observer / Pub: Thu
• Parkes Champion Post / parkeschampionpost.com.au / Pub: Mon, Wed, Fri
• Queanbeyan Age / queanbeyanage.com.au / Pub: Fri
• Shoalhaven & Nowra News / Pub: Fri
• South East Town & Country Magazine / townandcountrymagazine.com.au / Pub: Sun
• Southern Highland News / southernhighlandnews.com.au / Pub: Mon, Wed, Fri
• Southern Weekly Magazine / southernweekly.com.au / Pub: Mon
• The Area News / areanews.com.au / Pub: Mon, Wed, Fri
• The Colypoint Observer / colypointobserver.com.au / Pub: Wed
• The Irrigator / irrigator.com.au / Pub: Tue, Fri
• The Post Weekly / Pub: Thu
• The Riverina Leader / riverinaleader.com.au / Pub: Wed
• The Rural / therural.com.au / Pub: Thu
• The Southern Cross / juneesoutherncross.com.au/ Pub: Thu
• Wagga Daily Advertiser / dailyadvertiser.com.au / Pub: Mon–Sat
• Wellington Times / wellingtontimes.com.au / Pub: Mon, Wed, Fri
• Western Magazine / westernmagazine.com.au / Pub: Mon
• Wollongong Advertiser / Pub: Wed
• Yass Tribune / yasstribune.com.au / Pub: Wed, Fri
• Young Witness / youngwitness.com.au / Pub: Mon, Wed, Fri
Queensland
Fairfax mastheads in Queensland create a unique voice for the community and are spread across
• Beaudesert Times / beaudeserttimes.com.au / Pub: Wed
a diverse area of this large state.
• Goondiwindi Argus / goondiwindiargus.com.au / Pub: Wed
Our Queensland presence represents a strong proportion of more than half of Queensland’s
• Jimboomba Times / jimboombatimes.com.au /Pub: Wed
population who live outside the greater metropolitan area of Brisbane. The Redland City
• North West Country / Pub: Tues
community is enjoying the Redland City Bulletin and its strong digital platform which has
• North West Star / northweststar.com.au / Pub: Mon–Fri
been built on brands of the past with a vision to the future. Redland City includes the well–known
• Redland City Bulletin / redlandcitybulletin.com.au / Pub: Wed
suburb of Ormiston.
You can’t reach Queenslanders without talking to the population outside their capital city.
53
Victoria
Fairfax Media’s regional mastheads boast the largest coverage of regional Victoria outside of
• Ararat Advertiser/Stawell Times / araratadvertiser.com.au / Pub: Tue, Fri
Melbourne, including four of the major dailies. Our mastheads are trusted by the locals and have
• Ballarat Courier / thecourier.com.au / Pub: Mon–Sat
long–standing community connection and engagement.
• Bendigo Advertiser / bendigoadvertiser.com.au / Pub: Mon–Sat
Victoria is Australia’s largest producer of mutton, lamb and dairy products and about 34% of
Australia’s manufacturing workers are employed in Victoria’s industry. The food processing sector
contributes 26% of Victoria’s manufactured exports and the state accounts for some 45% of
Australia’s communications industry production. Tourism, mining and oil are all key players in
Victoria as well as numerous universities, educational institutions and hospitals across the state.
• Border Mail / bordermail.com.au / Pub: Mon–Sat
• Country News / Pub: Tue
• Daylesford Advocate / hepburnadvocate.com.au / Pub: Thu
• Horsham Wimmera Mail Times / mailtimes.com.au / Pub: Mon, Wed, Fri
• Latrobe Valley Express / latrobevalleyexpress.com.au / Pub: Mon, Thu
• Port Fairy Moyne Gazette / moynegazette.com.au / Pub: Thu
Victorians are renowned for their passion of wining, dining and pursuit of the arts which attracts
• Sale Gippsland Times / gippslandtimes.com.au / Pub: Tue, Fri
a valuable demographic who will travel long distances for a gourmet or cultural experience.
• Stawell Times News / stawelltimes.com.au / Pub: Tue, Fri
Victorians are proud of their sophistication.
• Warrnambool Standard / standard.net.au / Pub: Mon–Sat
South Australia
Fairfax’s mastheads in South Australia represent a dynamic cross–section of life from the booming
• Barossa & Light Herald / barossaherald.com.au / Pub: Wed
wine industry in the Barossa and Clare Valley through to a strong supporting industry structure.
• Border Chronicle / borderchronicle.com.au / Pub: Wed
Mastheads help support the state’s international name as a superb tourist destination renowned
for gourmet food through to the highly acclaimed Tour Down Under professional cycling race.
Audiences also work in lucerne and clover seed production, export lamb, beef and sheep studs
with just one area – the Eyre Peninsula – producing one–third of South Australia’s total grain exports.
The Port Pirie Smelter is a major employer and Fairfax also serves Whyalla, the largest provincial
• Coastal Leader / coastalleader.com.au / Pub: Wed
• Eyre Peninsula Tribune / eyretribune.com.au / Pub: Thu
• Flinders News / theflindersnews.com.au / Pub: Wed
• Murray Valley Standard / murrayvalleystandard.com.au / Pub: Tue, Thu
• Naracoorte Herald / naracoorteherald.com.au / Pub: Thu
• Northern Argus / northernargus.com.au / Pub: Wed
• On The Coast / Pub: Thu
city outside the South Australian metropolitan area where BHP maintains a strong employer
• Port Lincoln Times / portlincolntimes.com.au / Pub: Tue, Thu
presence. Whyalla is a mecca for the arts, with the Middleback Theatre catering for theatre, cinema
• Port Pirie Recorder / portpirierecorder.com.au / Pub: Thu
and performing arts.
• Roxby Downs Sun / roxbydownssun.com.au / Pub: Thu
• The Islander / theislanderonline.com.au / Pub: Thu
54
Immigration South Australia quoted the state as having a record 304 major projects either
• The Transcontinental / transcontinental.com.au / Pub: Wed
underway or in the pipeline, with a total value of $94 billion on their website in March 2014.
• Victor Harbor Times / victorharbortimes.com.au / Pub: Thu
A quarter of South Australians live outside Adelaide and Fairfax Media’s mastheads presence
• West Coast Sentinel / westcoastsentinel.com.au / Pub: Thu
ensures they know all the vital news and business offers across Australia and in their local region.
• Whyalla News / whyallanewsonline.com.au / Pub: Tue Thu
• Yorke Peninsula Country Times / ypct.com.au / Pub: Tue
Tasmania
Fairfax is the dominant player in Tasmania owning two of the three major daily publications across
the state. Over half of the Tasmanian population lives in the northern part of the state, the area
served by our papers.
Tasmania is starting to see a positive turn in the economy with 3,300 new full time jobs being
created in the last part of 2013 and the start of 2014. Many of its older residents have a high
disposable income. Tasmania is the most decentralised state and Tasmanians travel the shortest
distance of any Australian workers between their homes and their jobs. Major industry includes
agriculture, forestry, tourism and mining.
If you want to truly talk to Tasmanians, talk to our trusted brands.
• Burnie Advocate / theadvocate.com.au / Pub: Mon – Sat
• Launceston Examiner / examiner.com.au / Pub: Mon – Sun
Western Australia
Geographically spread over a vast area, Fairfax Media in Western Australia takes in mastheads in
• Augusta Margaret River Mail / margaretrivermail.com.au / Pub: Wed
the Wheat Belt through to the mining town of Collie and the coastal areas stretching down the
• Avon Valley Advocate / avonadvocate.com.au / Pub: Wed
coast south of Perth. Western Australia has one of the fastest growing rates of growth in Australia
• Bunbury Mail / bunburymail.com.au / Pub: Wed
with industries as diverse as mining, construction, manufacturing and professional, scientific and
• Busselton Dunsborough Mail / busseltonmail.com.au / Pub: Wed
technical services.
• Central Midlands Advocate / centraladvocate.com.au / Pub: Thu
Fly in Fly Out workers (FIFO) are contributing strongly to local communities and attract high
• Collie Mail / colliemail.com.au / Pub: Thu
wages plus real estate is gaining momentum, particularly along the coastal strip from Mandurah to
• Donnybrook Bridgetown Mail / donnybrookmail.com.au / Pub: Tue
Margaret River. The Margaret River wine growing area is one of the biggest industries in Australia
• Esperance Express / esperanceexpress.com.au / Pub: Wed, Fri
and attracts tourists all year round who enjoy the gourmet attractions as well as the stunning
coastal beaches.
• Mandurah Mail / mandurahmail.com.au / Pub: Thu
• Merredin Wheatbelt Mercury / merredinmercury.com.au / Pub: Wed
The Mandurah Mail and Bunbury Mail enjoy high credibility and trust. Their reach, together with
• Murray Mail / murraymail.com.au / Pub: Wed
the full suite of Fairfax Western Australian mastheads delivers an excellent audience for businesses.
• Wagin Argus / waginargus.com.au / Pub: Thu
55
Northern Territory
Katherine is the fourth largest town in the Northern Territory and is located 312 km south–east
of Darwin on the Katherine River. The Katherine Region is 336,674 square kms, almost the size
of Victoria. The total population of the region is just over 24,000 people.
It is a modern thriving regional centre with a wide range of services including shopping centres,
hospital facilities and many Commonwealth and Territory Government services. The RAAF Base
at Tindal has an RAAF population including families of around 2,200. Mining, beef and tourism
are key to the region.
• Katherine Times / katherinetimes.com.au / Pub: Wed
• AGRICULTURAL MASTHEADS
Agricultural Mastheads
A dynamic part of Fairfax’s Australian Community Media division is
our large range of agricultural mastheads, websites, events, apps and
other rural related products. Rural Australia is evolving at a rapid pace
not unlike other sectors of the community. Farmers today employ the
latest technologies to remotely harvest crops, scientifically analyse
soil, map properties, track cattle, predict and model weather and
much, much more.
Today’s farmer is a successful, well–educated agribusiness person.
56
Their average net worth is in excess of $3.4 million and they have
84% equity in their businesses (source: ABARES 2011–12). Farmers also
have the same consumer needs as everyone else and for advertisers
this offers a unique situation of the business and consumer market in
one package.
We deliver our agricultural content via FarmOnline as well as our
six mastheads across the multiple platforms of print, online and
mobile apps. The content is state based and reflects the agricultural
industries operating in each. We also produced some of the biggest
and most respected agricultural events in the country, including
AgQuip and FarmFest.
57
• AGRICULTURAL MASTHEADS
North Queensland Register
58
Queensland Country Life
The Land
Site: northqueenslandregister.com.au
Site: queenslandcountrylife.com.au
Site: theland.com.au
Published: Thursday
Published: Thursday
Published: Thursday
Key market: QLD
Key market: QLD
Key market: NSW
Based in Townsville, the North Queensland
Queensland Country Life has been firmly
The Land is the 2014 non–daily regional
Register circulates in the northern and
entrenched as Queensland’s major rural
Newspaper of the Year (PANPA). It has
central areas of Queensland, the Northern
publication for more than 60 years. The
achieved a pre–eminent position with New
Territory and the Kimberley. It provides
masthead provides a high reach into the
South Wales farmers. Its audience are the
relevant content servicing the people on
state’s diverse agricultural community.
movers and shakers of agriculture not only
stations and farms, and the families in
Renowned for its high penetration of the
in NSW but around the country. Horse
countrytowns in this growth area.
livestock sector, its reputation among
enthusiasts are catered for via our weekly
Queensland’s and the Northern Territory’s
pleasure–horse and thoroughbred sections
cattle producers is unsurpassed.
that include weekend country race results.
The Land’s classifieds is commonly regarded
as the premier marketplace for used
machinery and farm plant, rural
employment, and other requirements.
An important and keenly read section of
The Land is its Market Guide, which provides
audiences with comprehensive reports
and analysis on livestock, wool, grain and
other commodities.
FarmOnline
Site: farmonline.com.au
Key market: National
Stock & Land
Stock Journal
Farm Weekly
Site: stockandland.com.au
Site: stockjournal.com.au
Site: farmweekly.com.au
Published: Thursday
Published: Thursday
Published: Thursday
Key market: VIC
Key market: SA
Key market: WA
FarmOnline delivers breaking news,
Stock & Land connects with farmers of
South Australia’s leading rural paper has
Farm Weekly is the most important source
analysis, markets, weather, multimedia and
broadacre sheep, beef, cropping and dairy
an enviable record of achieving almost
of information for the WA farming
classifieds to a growing audience of readers
whose content is written by dedicated
saturation penetration of South
community. Rural audiences know that
across Australia.
section editors. There is also content
Australian primary producers. It is the
Farm Weekly understands agriculture
devoted to property and livestock markets
state’s leading platform for the
better than any other media in WA.
and regular articles covering agribusiness
communication of agricultural, horticultural
This is demonstrated every week with over
and Tasmanian issues.
and animal husbandry research and
62% of print sales pre–paid. The masthead’s
extension information. Stock Journal’s
digital platforms show consistent and
reach to the farm decision–makers
growing audiences, providing West
exceeds any competing product in the
Australians with relevant farming/agricultural
South Australian market.
news as well as local news.
With more than 1.7 million page
impressions and more than 390,000
unique browsers monthly, FarmOnline has
become a vital digital channel to reach
As well as farmers, Stock & Land is
farmers and rural Australia.
required reading for those who service the
Our sites offer access to a targeted rural
audience that is highly engaged with
agriculture and ag–related advertising.
FarmOnline can help amplify business
messages through advertising solutions
across our online, mobile, app and email
platforms. Audiences are passionate and
engaged in all that we report and share.
farming community like livestock agents,
agronomists, machinery dealerships,
educational institutions, government
agencies, consultants and agribusiness
company representatives.
59
Specialist Rural
Rural Australians are a very different audience compared to metro
and regional (town) audiences. The physical nature and location of
rural Australians – ie working outdoors from dawn to dusk, affects
every aspect of their lives. Media habits in particular are significantly
affected and advertisers need to understand how to reach this
60
valuable audience effectively.
This technology savvy group of determined hardworking Australians
are often isolated and crave communication. Connecting with them
and developing brand loyalties is not hard when the right mix of
communications is used.
Rural Australians have business and consumer needs unlike any
other market and offer advertisers the opportunity to increase
market share for a small percentage of total campaign costs.
Don’t miss out on this eager and large section of
Australia’s spending population.
• SPECIALIST RURAL
Horse Deals
Site: horsedeals.com.au
Published: Monthly
Farming Small Areas
Published: 8x per year
Key market: NSW/VIC
Ripe Magazine
Turfcraft International
Published: Monthly
Site: turfcraft.com.au
Key market: WA
Published: Bi–Monthly
Horse Deals magazine offers you access to
Addressing the needs of both new and
Ripe Magazine is inserted into WA’s biggest
Turfcraft is ideal for any companies targeting
the niche recreational equestrian market.
experienced small area farmers, this
selling rural newspaper Farm Weekly, once
the turf management sector, particularly
They are the specialists in buying and
high quality publication focuses on the
per month, plus seven other Fairfax regional
golf course superintendents, racecourse
selling horses. The secret to their continued
innovation, enthusiasm and energy being
publications. Ripe Magazine provides
grounds managers, bowling greenkeepers,
success is their commitment to outstanding
injected into this arena of rural growth.
informative news features and profiles,
sports field managers, parks and gardens
customer representation, constant
Featuring inspirational articles on niche
covering the horticulture, viticulture and
keepers, educationalists and researchers.
innovation and an intimate knowledge of
and diverse markets, industry news and
olive industries, coastal and south–west real
the industry they serve. Horse Deals has
events, essential farming tips and contact
estate, as well as providing handy hints and
an extraordinary digital audience including
information, this “must have” industry journal
tips for farming small areas. In addition
a Facebook following that surpasses many
profiles small and niche farming enterprises
Ripe Magazine offers readers entertaining
metropolitan mastheads.
and provides “how–to” information for a
lifestyle articles, feature stories and spotlights
range of on–farm tasks.
successful and innovative businesses.
61
International
• SPECIALIST RURAL
Queensland Smart Farmer
Stock Journal Smart Farmer
The Australian Dairyfarmer
The Northern Dairyfarmer
Published: Bi–Monthly
Published: Monthly
Site: adf.farmonline.com.au
Published: Bi–monthly
Key market: QLD
Key market: SA
Published: Bi–monthly
Key market: NSW/QLD
With 15,000 copies distributed via produce
Covering regions from the Barossa
The Australian Dairyfarmer meets the
The Northern Dairyfarmer magazine is
stores, rural retailers and small machinery
to Cape Jervis in South Australia,
information needs of Australia’s dairy
designed to meet the information needs
outlets, and 7000 copies inserted into QLD
Stock Journal Smart Farmer offers advice
farmers by publishing quality technical,
of dairy farmers in Queensland and
Country Life, QLD Smart Farmer reaches
and tips on the practical issues of animal
research, practical farm management and
Northern NSW. It has a direct distribution
the high disposable incomes involved with
health, fencing, small machinery, gardening,
product information. The publication meets
of 1300 and is published on behalf of the
a rapidly developing small farm and lifestyle
pasture renovation and establishment,
the marketing needs of advertisers by
Queensland Dairyfarmers Organisation
acreage market in south East Queensland.
as well as diverse ventures such as
effectively reaching this target audience.
and Subtropical Dairy – the two key
Inspirational and informative stories , ‘how–
growing olives, breeding alpacas and land
The content is produced on behalf of
industry bodies for these regions.
to’ articles, lifestyle living and new products
management issues.
Australia Dairy Farmers Ltd and is sent to
The Northern Dairyfarmer addresses
all registered Australian dairy farmers.
key dairy industry and advocacy issues,
and events calendars relevant to small
62
farming are all listed in this full gloss print.
extension and research and development
initiatives specific for dairying in Queensland
and northern NSW.
The Northern
Dairyfarmer
Good Fruit & Vegetables
Cotton & Grains Outlook
Tasmanian Farmer
Published: Monthly
Published: Monthly
Published: Quarterly
Key market: NSW/QLD
Key market: Tasmania
AgTrader
Site: agtrader.com.au
Growers, suppliers, marketers, regulators
Australian Cotton & Grains Outlook
Tasmanian Farmer provides farmers,
AgTrader is an agricultural supersite, the
and related technical and business
has become the messenger for
primary producers and associated
place where Australian farmers buy, sell and
service providers are numbered among
Queensland and New South Wales’
businesses with the latest information
bid. Whether buying or selling, AgTrader
the magazine’s extensive and influential
dynamic multimillion dollar cropping
delivering through newsagents and to more
gives you greater choice and connects
relationship.
industry. It brings together growers and
than 26,000 roadside delivery addresses
you to a wide range of farmers, products
industry representatives with the latest
including rural households, farms and
and trusted brands. With our wide range of
news, technology, issues and research.
businesses. This quarterly publication gives
products, from tractors to trucks, fencing to
readers invaluable information on new
feeders, generators to grain handlers and
product releases, industry achievements
everything in between.
Good Fruit & Vegetables covers the
growing and marketing of fruit and
vegetables. Content includes developments
The circulation covers all areas in
in growing methods, crop handling and
Queensland and New South Wales that
post–harvest, together with marketing
are relevant to cropping – from Clermont/
and management perspectives from right
Emerald in the north, Roma, Goondiwindi,
through the supply chain.
in the west to Wee Waa, Narrabri and
Hillston in the south. This is inserted into
Queensland Country Life and the northern
editions of The Land newspaper.
and news of the rural sector in general.
63
• SENIOR PUBLICATIONS
Senior Publications
Site: thesenior.com.au
Fairfax has several publications which focus on the over 50s and are designed to meet the
needs of retirees and baby boomers. Many of these people are self funded and living from their
investment savings, which greatly boosts and improves their spending power and their ability to
enjoy a lifestyle that the younger generation cannot afford.
By reaching such a growing and affluent audience in these targeted publications you will be
advertising in an environment which is totally committed to this market segment – the affluent
baby boomer.
64
NSW / ACT
TASMANIA
Key market: TAS
Key market: NSW
SOUTH
AUSTRALIA
Key market: SA
QUEENSLAND
Key market: QLD
WESTERN
AUSTRALIA
Key market: WA
VICTORIA
Key market: VIC
65
• MACQUARIE RADIO NETWORK
Macquarie Radio
Network
Informed, Intelligent, Influential
In April 2015, Fairfax Radio Network merged with Macquarie
Radio Network to represent some of the proudest brands
in the radio landscape, with a vision to be the number one
information and entertainment radio network in Australia.
Across the country Macquarie Radio Network engages and
66
entertains with the best commercial presenters. Their News,
Talk and Music stations have the proven expertise gained
from operations extending over 80 years. They also operate
vibrant Syndication and SMA (Satellite Music Australia)
divisions to capitalise on audience reach and client services.
67
• MACQUARIE RADIO NETWORK – TALK
The Essence of Talk
Talk radio can be risky business – like trying to trap
mercury in your hand. Yet the Macquarie Radio Network
attempts to do just that and so much more. On any
given day the debate may include an interview with a
jailed people smuggler; what makes tennis dads barking
mad; a tooled–up police raid on the home of a contract
killer or even what colour crocs a bloke should wear to
the opera.
Sometimes talk’s just information: is the freeway at a
standstill? Will you need a brolly, or are interest rates on
the rise? It can be an interview with Neil Young or the
Arctic Monkeys. It inspires when a VC winner tells how he
stood up for his mates in the face of withering fire.
68
A rumour or whisper in breakfast can provide a lead
story for the evening news.
But Talk is always about the listeners. They have opinions
they want heard, solutions to offer, wrongs they want
to right. Listeners define us. Our essence is in their
Talk
hopes, dreams, fears, frustrations, smarts, sorrow, anger,
kindness and compassion.
Talk is never cheap.
2UE
2GB
3AW
4BC
6PR
Australia’s oldest commercial
Sydney keeps up to date
Melbourne’s number one
Reflecting the heartbeat of
Perth’s own 6PR, your city,
radio station
with 2GB.
rating station
Brisbane in the 21st century
your station
For the issues touching your lives,
It has held that ranking
4BC gives the people of Brisbane
6PR is Perth’s only commercial
the latest news, current affairs
consistently for more than
a voice and motivates them to
talk radio station and with over
and fascinating features 2GB is
a decade. Not only is it the
‘join the conversation’, actively
80 years of broadcasting service.
essential year-round listening - on
powerhouse of the Melbourne
listening, contributing and
It remains a leading source of
your radio in Sydney or around
radio market, it is also home to the
interacting 24 hours a day. Driven
news, opinion, talk, sport and
the world online.
nation’s most listened to program.
on air by a focused team of
entertainment.
2UE’s news/talk format features
current affairs–oriented programs,
talkback, news and information.
Keeping listeners engaged and
informed across the day.
true media professionals, 4BC’s
capacity to identify and
report on the issues that concern
Brisbane residents is unrivalled by
69
other stations.
M/F: 51%/49%
M/F: 52%/48%
M/F: 58%/47%
M/F: 58%/42%
M/F: 56%/44%
Audience: 40+: 252K
Audience: 40+: 475K
Audience: 40+: 540K
Audience: 40+: 115K
Audience: 40+: 121K
Station Share: 4.1%
Station Share: 11.9%
Station Share: 13.7%
Station Share: 5%
Station Share: 7.2%
Source: GFK Survey 3, March-May 2015.
• MACQUARIE RADIO NETWORK – MUSIC
The Songs You Know and Love
Music
70
Macquarie Radio Network’s Music radio stations are not
nostalgia, they are in touch with today and are targeted
to the key 35–64 year olds. The Brisbane stations have
recently evolved into the new and exciting Magic.
Magic radio stations are family friendly formats that are
community minded and cater for today’s baby boomers.
We know that today’s baby boomers still eat pizzas and
still listen to the Rolling Stones! Macquarie Radio Network
stations are unique franchises that generate long time
spent listening with audiences.
2CH personalities are well known, pleasant and
communicate with their adult audience in a credible
and conventional style. 2CH keeps the people of Sydney
in touch with what’s happening now and in the future,
incorporating contemporary easy listening music.
MAGIC1278
MAGIC 882
2CH
Magic 1278 Melbourne plays the songs you know
Magic 882 Brisbane plays the songs you know and
2CH is Australia’s most popular easy
and love from the 60’s, 70’s and 80’s through to the
love from the 60’s, 70’s and 80’s through to the
listening radio station.
adult contemporary hits of today.
adult contemporary hits of today.
Melbourne’s Magic 1278 is a little bit old and a little bit
Delivering great music, entertaining personalities,
All day, every day, 2CH 1170 entertains Sydney’s
new, a little bit borrowed but seldom a little bit blue.
lifestyle updates, current events, and traffic
adult, affluent lifestyle market with the world’s best
Magic 1278 transcends the generations, offering
updates daily, Magic 882 provides local information
easy listening songs from the 50’s through to today’s
something very few stations can – an eclectic playlist
aimed squarely at the wants, needs and likes of
latest releases.
that allows its ﬁercely loyal and passionate audience
the community.
to kick back and enjoy the groove.
71
M/F: 51%/49%
M/F: 48%/52%
M/F: 45%/55%
Audience: 40+: 222K
Audience: 40+: 121K
Audience: 40+: 248K
Station Share: 3.7%
Station Share: 4.9%
Station Share: 4%
• FAIRFAX EVENTS – SPORT
Fairfax Events
As part of Fairfax Media, Fairfax Events produces an expanding
calendar of culture, entertainment, food, wine, business and sporting
events, attracting over a million participants each year.
72
Since 1971, Fairfax Events has partnered with key stakeholders
to deliver world–class, mass participation experiences, providing
significant social and economic impact to local communities.
More than $30 million has been raised for hundreds of charities
across Australia.
NSW
• The Sydney Morning Herald Sun Run
• The Sydney Morning Herald Cole Classic
• The Sydney Morning Herald Half Marathon
• The Sun Herald City2Surf
• Run Sydney presented by The Sun–Herald
VIC
• The Sunday Age City2Sea
ACT
• The Canberra Times Fun Run
74
Sport
• Australian Running Festival; incorporating
The Canberra Times Canberra Marathon
QLD
• Brisbane Times City2South
WA
• WAtoday Swan River Run
More events to be announced soon
Run Out Loud series
The Run Out Loud Fitness and Music series is a unique concept which brings the Fairfax news mastheads across
Australia to life, promoting the value of a healthy lifestyle while also creating a positive and meaningful connection
with the local community. It was developed on the back of The Sun-Herald City2Surf presented by Westpac which
started in 1941 and has grown to become the world’s largest run.
75
Sun Run
Cole Classic
Australian Running Festival
SMH Half Marathon
Sydney, February
Sydney, February
Canberra, April
Sydney, May
The largest run on the Northern Beaches of
When Graham Cole swam the Waikiki
Established in 1976, The Canberra Times
The Sydney Morning Herald Half Marathon
Sydney hugs the coastline at sunrise, where
Roughwater in Hawaii in 1981, he couldn’t
Canberra Marathon is the oldest city
attracts more first timers and repeat runners
it first began in the summer of 2011.
help but think how the beaches of Sydney
marathon in Australia. It was relaunched
than any other in Australia. A stunning
It incorporates a 10km and 7km course from
would be perfect for such an event. Now
in 2011 as part of the Australian Running
one–lap course takes in the best of Sydney,
Dee Why to the finish line at Manly Beach.
celebrating a history spanning over 30
Festival; also incorporating an ultra
from Hyde Park to the Sydney Opera House,
years. It hosts over 4000 competitors
marathon, half marathon and fun–run
the SydneyHarbour Bridge and
battling the Pacific Ocean together and
events, held on the second weekend in April,
The Rocks. With a strong corporate team
creating headlines with participants such
this is an event for runners of all abilities.
focus, it also includes a relay element,
as the 83–year–old woman who swam
alongside a nine year–old boy. The event
raises more than $191,000 for 800 charities.
76
making it Australia’s largest Half Marathon.
• FAIRFAX EVENTS – ARTS
Spectrum Now
A Festival of Surprises
Sydney, March
A new 19 day festival to be held annually in March
celebrating the vibrancy and diversity of music, film,
books, the stage and contemporary art and design in
Sydney. During March, we will invite Australia to
try new creative experiences, visit Sydney’s varied
arts spaces and explore what it means to be creative
in Australia. Grab some friends, uncover creative
experiences, and have a local adventure presented
by the Spectrum experts.
Arts
77
• FAIRFAX EVENTS – FOOD
NSW
• The Sydney Morning Herald
NSW Food & Wine Festival
Good Food Month
Growers Markets
• The Sydney Morning Herald Lunar Markets
VIC
• The Age Good Food Month
• The Australian Financial Review
Australia’s Top Restaurants
78
Food
ACT
• The Canberra Times Good Food Month
QLD
• Brisbane Times Good Food Month
WA
• WAtoday Good Food Month
More events to be announced soon
Good Food Month
Australia’s Largest Food Festival
Eat, drink and make merry at Australia’s largest food festival. Good Food Month gathers foodies around Australia
for a series of events celebrating our unique culinary scene, from fine dining to hawker–style street food stalls,
pop–up dinners and hands–on cooking classes.
The Fairfax Good Food Network, links digital and print food–dedicated publications including Good Food in
The Sydney Morning Herald and The Age, the food and wine sections of The Canberra Times and Brisbane Times
and goodfood.com.au.
A National Feast
• In Sydney and regional NSW, events include the now iconic Asian–inspired Night Noodle Markets, Good Pub Food
and Ultimate High Tea along with cooking classes, parties and pop–up dinners.
• Melbourne’s The Age Good Food Month has its own calendar of food–loving events including the Night Noodle
Markets and Bar Hop cocktail offers.
• Brisbane, Canberra and Perth join in with their very own Night Noodle Markets and their unique take on the
Good Food Month classics such as Lets Do Lunch and Hats off Dinners, featuring restaurants ranked in the
Good Food Guide.
79
80
Australia’s Top Restaurants
Lunar Markets
Melbourne, Annually
Sydney, Feburary
Australia’s Top Restaurants is the only national
A vibrant pop-up food festival filled with Asian cuisine
restaurant awards program decided by peer voting,
and culture. Over 11 nights, Pyrmont Bay Park is
with the restaurateurs and chefs themselves deciding
transformed into a lively precinct for fabulous food,
the top 100 restaurants in the country.
drink and entertainment, all with an Asian focus.
NSW Food & Wine Festival
Growers’ Market
Sydney, February–March
Sydney, Monthly
Discover the extraordinary range and depth of
The Sydney Morning Herald Growers’ Market has
our state’s wine–making without leaving the city.
grown to become Sydney’s favourite home for local
Sydney Cellar Door is a chance to tour and taste the
produce, enticing Australia’s best growers and loyal
wonderful wineries and wine regions of NSW as well
foodies month after month.
as fine regional produce in Hyde Park.
Held in Pyrmont Bay Park on the first Saturday of
It featured the winemakers from almost
each month come rain, hail or shine, it features
100 wineries representing the 14 regions of NSW with
around 70 stalls offering a fabulous range of food
great picnic in–the–park food from Good Food Guide–
directly from the grower or producer and the
rated restaurants.
monthly Market Chef stage with a celebrity chef or
cookbook author, hosted by Joanna Savill.
81
• FAIRFAX EVENTS – PARENTING
The Essential Baby & Toddler Show
Sydney, Melbourne, Brisbane - Annually
The Essential Baby & Toddler Show is now in its sixth
year and continues to provide a direct response
to the needs of the booming baby market. Held
annually in Sydney, Melbourne and Brisbane, the
show provides a stylish shopping experience, expert
advice and children’s entertainment, delivering a
great day out pitched at this burgeoning market of
contemporary new parents.
The show has grown in scale over the last few
years, firmly cementing itself as an essential part
of the marketing mix for nursery and FMCG brands
82
who want to reach and influence new and
expectant parents.
THE
ESSENTIAL
BABY &
TODDLER
SHOW
Parenting
Commonwealth Bank Agquip Field Days
Gunnedah, August
Commonwealth Bank AgQuip is Australia’s largest and premier primary industry
series of field days – held annually over three days in August on its dedicated field
day site near Gunnedah, New South Wales, in the heart of the Liverpool Plains.
The biggest agricultural event showcases over 3,000 companies and attracts over
100,000 visitors from across the nation and overseas. It is leading the way as the
major sales marketing promotion for the agri–industry – connecting buyers and
sellers of rural products and services. It is the single largest face–to–face gathering
of farmers and their suppliers.
Agriculture
It provides primary industry in Australia with an unparalleled opportunity to view
the latest and most extensive range of state–of–the–art agricultural machinery
and implements, information and technology available for agricultural producers.
The event plays a vital role in the commercial operation of thousands of farms in
Australia – in helping to improve bottom line profitability on the farm.
CRT FarmFest Field Days
Toowoomba, June
FarmFest is held annually over three days in June on its dedicated field day site
near Toowoomba, Queensland, in the heart of the Darling Downs. Queensland’s
biggest agricultural event showcases over 2,000 companies and attracts over
60,000 visitors from across Queensland, New South Wales and Northern Territory.
It is known as a major agri–information source, as well as a great “one stop farmer’s
shop” for farming families. It has big farm machinery, tractors, tillage or irrigation
equipment, pumps or tools – showcasing innovation and launching new products
into the national rural market. CRT FarmFest has become one of the most
important primary industry events to view and compare a comprehensive range of
products, designed for effective, efficient farming and rural practices.
83
• SMH AND THE AGE SHOPS
The Sydney Morning Herald and The Age Shops are eCommerce sites that
function as extensions of both mastheads and leverage the trust consumers
have with those brands.
Products offered through the shop include:
•A
rt – Limited edition art prints selling as general retail, as well as being
aligned with key celebratory events and anniversaries, including Australia Day;
the Opera House 40th anniversary; and the Canberra Centenary
•B
ooks – A curated selection of travel, art, history, politics, food and wine books.
•F
inancial Guides – Free independent information provided for readers, with
84
client sponsors receiving opt in leads from readers who order the guides
•T
ravel Tours – Hosted packaged tours for Fairfax Readers
•B
ox Office – A premium ticketing agency, providing access to great seats
for major concert, theatre and sporting events Australia wide
•T
ravel Insurance – White labelled travel insurance underwritten by
ACE Travel insurance The shop has an engaged database of approximately
40,000 readers who have agreed to receive product and brand information
as well as client–related marketing.
• Gifts – We work with artists, book publishers, food connoisseurs and others
to bring you unique, quality products, curated, and sometimes commissioned
by us, especially for you.
The shop has an engaged database of approximately 40,000 readers who have
agreed to receive product and brand information as well as client–related marketing.
85
• FAIRFAX SYNDICATION
Fairfax Syndication
Australia’s Finest Content
Fairfax Syndication licenses the most comprehensive range of
Australian articles, images & videos from a portfolio of over 300
publications and websites.
Categories include:
• Arts
• Business
• Cultural
86
• Crime
• Food
• Historical
• Human Interest
• Politics
• Sport
• Travel
• And more
87
• FAIRFAX SYNDICATION
Newspaper, Magazine & Book Publishers
Whether it’s an academic textbook, a magazine cover or a biography, Fairfax
Syndication has award winning images and feature articles available for license that
will bring your publication to life.
88
TV & Film Production
Fairfax has captured the most significant moments in Australian history for over
150 years. From TV documentaries to feature films, Fairfax Syndication has a rich
archive of images, articles and front pages for research and use for the TV and Film
Production market.
Advertising, Design & PR Agencies
License award winning images and articles for use in advertising and marketing
campaigns, or for capturing positive press coverage. Fairfax Syndication offers
specific packages of Australian content for a range of uses in these sectors.
89
Corporates
The Australian Financial Review and Business Day are Australia’s most trusted
independent sources of business news and analysis. Turn positive press coverage
into a business advantage with corporate content packages including articles,
images and graphics.
• CONTENT MARKETING
Made by Fairfax Media
At made we create, publish and promote content for some of
the world’s most powerful and valuable brands
Made for you
Everything we do is custom made for you across your owned,
earned and paid media channels
Made for the audience
We don’t just create content for the brand, we make it
for the audience
Made for reach
90
More than 12 million Australians can be reached every
month through Fairfax Media
Made for results
The best results are not always achieved when people ‘sell to’ we
encourage our audience to ‘buy in’ this way they become your brand’s
best advocates
Made for every platform
Whatever the medium; web, mobile, social, radio, video and print
we don’t want to interrupt what people are interested in, we want to
be what people are interested in
Made for storytelling
Storytelling is our craft and quality content is our currency
91
• CONTENT MARKETING - EVENTS
Content Marketing - Events
Content and/or ad–led events deliver content
generating and audience interacting platforms for
advertisers and corporate partners. These events
provide access to the Fairfax audience in
stimulating and innovative events and activations.
A series of conferences on national business
issues facing Australia. From personal wealth to
diversity, Fairfax conferences are a testament
to our commitment to being Australia’s most
trusted business and investment news source.
Our network of experts along with our
92
Events
outstanding journalistic talent, provide an
exceptional conference foundation.
Financial Review and Westpac
100 Women of Influence Awards
Financial Review and
Macquarie Future Forum Series
Sydney, October
Sydney, Monthly
Launched in 2012, Financial Review and Westpac are
The Financial Review & Macquarie Future Forums are
now embarking on the third year of the 100 Women
a standout series of business leader events delivering
of Influence Awards campaign promoting diversity
insightful content across industry in Australia in a
and influence by Australian women. The Award is
panel discussion format. 2014’s sought after event
aimed at finding Australia’s most influential women.
focused on the wider issues that affected both global
In 2013, over 500 guests attended the awards
and domestic business and economy.
evening including finalists, their supporters, judges
and other key Australian business and community
leaders. Hosted by Deb Knight, guests listened to
inspirational stories from our category winners as well
as a compelling address from the CEO and Managing
93
Director of Westpac Group, Gail Kelly.
FINANCIAL REVIEW & MACQUARIE
FUTURE FORUMS
Contacts
National/Metro Mastheads
Fairfax Community Newspapers
Content Marketing
NSW
Tina Jovanovska
Simon Smith
1 Darling Island Road,
T 02 9588 8732
Managing Director, Made
Pyrmont. NSW 2009
E [email protected]
P 0400 919 912
T (02) 9282 2833
E [email protected]
Fairfax Regional/ Agricultural
VIC
Ian Thomson
655 Collins Street,
ACM National Sales Director
Jason Snell
Docklands. VIC 3008
T (02) 9478 1204
T (02) 9282 2998
E [email protected]
E [email protected]
T (03) 8667 2000
Clive Prosser
QLD
Fairfax Regional
Fairfax Syndication
Level 6, 340 Adelaide Street,
P (02) 9478 1245
T 1300 136 466
Brisbane. QLD 4000
E [email protected]
E [email protected]
T (07) 3835 7540
Karen Rogers
W fairfaxsyndication.com
Fairfax Agricultural
SA
T (02) 9478 1233
124 Franklin Street,
E [email protected]
Adelaide. SA 5000
T (08) 8212 1212
Macquarie Radio Network
Nick Randall
WA
National Agency Sales Director
Level 1, 169 Hay Street
M 0418 143 007
East Perth. WA 6004
E [email protected]
T (08) 9220 1400
Fairfax Events
ACT
Catherine Bowe
9 Pirie St,
Head of Sponsorship
For more information:
Fyshwick. ACT 2609.
M 0406 704 904
www.adcentre.com.au
T (02) 6280 2117
E [email protected]
Prepared by: Fairfax Media Trade Marketing
Published: June 2015

Fairfax Media Australian Brands

Transcription

Similar documents

Brubaker`s Pub CATERING Menu

Bar Of The Month March Quigleys

Fairfax Shopping Center

Thomas Connolly Bar Our Story

GEOINT flyer

New York Arm Wrestling® and Mulcahy`s Pub Presents the

London Bridge

PUB 2015 - Pagoda SL Group

Cub Run ReCenter! Young Rembrandts is coming to