LEADINGAGE MARYLAND ANNUAL CONFERENCE TURF

be the difference
LEADINGAGE MARYLAND ANNUAL CONFERENCE
TURF VALLEY RESORT AND CONFERENCE CENTER | ELLICOTT CITY, MARYLAND
APRIL 26 – APRIL 27, 2016
Don’t miss LeadingAge Maryland’s Annual Conference
Be the Difference!
Mahatma Gandhi is oft-quoted as saying “Be the change you wish to see in the world”. LeadingAge Maryland’s
members and collaborators have taken up that challenge. We are committed to be the difference:
• in how aging is perceived and experienced
• in creating opportunities to engage the gifts and talents of all generations
• in exploring new ways to support and walk with people as they age
• in collaborating in ways that strengthen each organization and, together, expand the possibilities for aging
The 2016 Annual Conference will explore the many ways in which we can BE THE DIFFERENCE!
From stimulating keynote speakers, to concurrent sessions that address a wide range of topics, to great opportunities for networking, to a user-friendly venue, this year’s conference will be one you don’t want to miss. Bring
your staff team, board members and residents/clients!
General Sessions
Hear engaging and thought-provoking presentation from leaders
concerned with how dedicated people can make a difference.
Networking
Engage in conversations that build important relationships.
Continuing Education Credits
Nursing Home Administrators and Social Workers can earn continuing education credits.
Bring Your Team! There’s something for everyone
• Chief Executive Officers and everyone in the C Suite
• Clinical
• Social work
• Finance
• Administration
• Operations
• Philanthropy
• Marketing
• Communications
• Housing
• Advocacy
• Trustees and Board members
• Residents/ Clients
What is LeadingAge Maryland?
• Forward-thinking leaders dedicated to making Maryland a better place to grow old
• An extensive network of Maryland not-for-profit providers
joining with business members, residents and consumers,
influencers and decision makers, researchers and educators and
others interested in issues of aging
• The premier organization mobilizing a broad range of not-forprofit aging-related housing, supports and services providers
• A strong advocacy voice to governmental decision makers
throughout Maryland
• The source for thought-provoking, practical and timely education and leadership development
• Tables where colleagues come together to share and collaborate
• Visionaries creating the future of aging in Maryland
The Conference
At a Glance
Tuesday, April 26
7:30 am - 8:30 am
Wednesday, April 27
Registration
7:30 am - 8:45 am
Registration
8:30 am - 9:45 am
Conference Launch Session
Scott Townsley
7:30 am - 8:45 am
Continental Breakfast
10:00 am -11:15 am
Concurrent Education Sessions (A)
A1: Try Something New
A2: Effective Compliance and Ethics
A3: Memory Care Education
11:30 am - 12:30 pm
Concurrent Education Sessions (B)
B1: Collaborative Decision-Making
B2: Fair Housing
B3: CCRCs
12:30 pm - 1:45 pm
Lunch Session: The Future of Aging
Secretary Rona Kramer
1:45 pm - 2:15 pm
Business Member Galleria
2:30 pm - 4:00 pm
Concurrent Education Sessions (C)
C1: Healthcare’s Invisible Workforce
C2: Legal Updates
C3: Customer Service
4:15 pm - 5:30pm
Concurrent Education Sessions (D)
D1: Affiliation Activity
D2: Hiring for Keeps
D3: Cooperative Management
5:30 pm - 7:30 pm
8:45 am - 10:00 am
Gathering Session: Be the Difference
Donna Butts
10:15 am -11:45 am
Concurrent Education Sessions (E)
E1: Bundled Payment Experience
E2: Strategic Case for Philanthropy
E3: The New Senior
12:00 pm - 1:15 pm
1:15 pm - 1:45 pm
Lunch - Important Conversations
Business Member Galleria
2:00 pm - 3:30 pm
Concurrent Education Sessions (F)
F1: Elder Abuse Prevention
F2: Maximizing Content
F3: Beyond the Campus
3:45 pm - 5:00 pm
Concurrent Education Sessions (G)
G1: LeadingAge Insights
G2: Using Marketing
G3: Tour of Miller’s Grant
Networking Reception
Registration Information
Complete the registration form or Register Online.
Register early and save. Early bird rates are in effect until March
31, 2016.
Send more and save. Purchase 10 full or daily registrations and get
the 11th free.
Fees include educational sessions, continental breakfast, lunch,
refreshment breaks, and receptions. An additional fee of $50 will
be added for onsite registration. No refunds will be granted within
10 business days of the program. Substitutions are encouraged.
For questions about the conference, call Jill Schumann at 410-2742893.
Program Details and
Educational Sessions
Tuesday, April 26
8:30 am - 9:45 am
Be the Difference: Conference Launch Session
Scott Townsley
Hear Scott Townsley’s insights on opportunities and challenges as we seek to
be the difference in expanding the world
of possibilities for aging. Long known as
someone with extraordinary insights into
the future, Scott will share perspectives and
examples from across the country that will
inspire creativity and provide ideas for all
who want to shape the future of their own
organizations and the field of aging.
Scott Townsley is currently the Principal-in-Charge of LarsonAllen’s National Senior Living Consulting Practice. He formerly
served as the Managing Principal of Third Age, Inc. prior to its
acquisition by CliftonLarsonAllen in January of 2010. Scott’s
consulting work is focused on strategy development, market
research/consumer research and affiliations/ mergers. He is a
frequently requested speaker at both national and state association meetings – focusing on trends and innovations within the
senior living and aging service fields. He holds a Bachelors Degree from Drexel University, a Juris Doctorate from Villanova
University and has been licensed as Nursing Home Administrator. In addition to his role with LarsonAllen, Scott also serves
on the graduate faculty of UMBC’s Erickson School.
10:00 am - 11:15 am
Concurrent Education Sessions A
A1 Try Something New – Innovation in Action
We are occupying a place and time in history that is experiencing unprecedented change and exponential growth. As we seek
to find the best ways to serve older adults in this new world we
have to begin viewing innovation as not only an opportunity,
but a responsibility. From attracting new residents in their 50s
and 60s to incorporating aeroponic gardening into its culinary
program to a focus on purposeful living, Garden Spot Village
has fostered a culture of innovation with great results. In this
session you will hear what they have learned in the process.
Steve Lindsey, Chief Executive Officer, Garden Spot Village
A2 Effective Compliance and Ethics Programs –
How Does Your Program Measure Up?
It is no longer sufficient to simply have a compliance program.
Compliance and Ethics programs are being scrutinized now
more than ever. Expectations by CMS, DOJ and the OIG are
pointing towards enhanced practices for long term care providers, their Boards, the compliance staff and compliance committee. Learn steps to evaluate your current program and what
steps may be needed to achieve a robust Compliance and Ethics
program that meets today’s requirements.
Karla Dreisbach , CHC, CHPC, Vice President of Compliance,
Peace Church Compliance Program
A3 Memory Care Education: Substance and Style
To deepen its expertise in the field of specialized memory
support, Cross Keys Village decided that all of its employees
needed to know the basics of neurocognitive disorders. And
they also wanted to extend that knowledge - as a resource and
partner - beyond their campus’ walls. They decided early on
that training presentations and material would be seamlessly
integrated within the Cross Keys Village brand. Learn how a
cutting edge Memory Care Education Program was developed
in-house, and implemented internally and into the community
with strong visuals that enhance overall community awareness.
Jennifer Holcomb, Director of Memory Support, and Oliver Hazan,
Vice President of Marketing and Sales, Cross Keys Village
11:30 am - 12:30 pm
Concurrent Education Sessions B
B1 Creating the Climate for Collaborative
Decision-Making
Using a framework of five levels of decision-making, the session
will look at those levels from the point of view of ownership
of the decision, engagement in the outcome and the pros and
cons of each level of decision-making, as well as the importance
of clarifying which level is being used. Deeper discussion will
center on creating conditions that foster collaborative decisionmaking.
Jane Mack, President and CEO, Friends Services for the Aging
B2 What You Need to Know About Fair Housing
Housing discrimination takes many forms and is a serious issue
for any organization that offers housing – from affordable housing to Life Plan Communities (CCRCs). A host of situations
arise regularly that put organizations at risk for fair housing
legal concerns. HUD has recently promulgated the Affirmatively Furthering Fair Housing Final Rule. Two District Courts
recently issued Consent Orders against CCRCs on issues related
to dining and to the use of mobility aids. This session will review fair housing law and steps you should take to comply.
C2 Legal Updates
What should you be worrying about? What should you be preparing for? Back by popular demand, this session will provide
a panel perspective on hot legal topics in areas of concern to
aging services providers.
Kevin Sullivan, Esq., Salsbury Sullivan
Rose Mattriciani, Esq., Herman Rosenthal Esq. and attorneys from
Whiteford, Taylor & Preston, LLP
B3 CCRCs
Changing demographics, needs and markets present opportunities for Continuing Care Retirement Communities/ Life Plan
Communities. Learn from organizations across the country
about the need for intentional care management, models for
continuing care at home and other ways to reach out beyond
the campus.
C3 How to Keep Customer Service in Front of Your Team
Responding to frequent requests for customer service training
within her organization, this corporate trainer has developed
short, interactive training sessions that supervisors can use with
their own employees. Come experience a few of these trainings
and think in new ways about how customer service can be a
hallmark of every interaction in your organization.
Sarah Spellman, Principal, CliftonLarsonAllen
12:30 pm - 1:45 pm
Lunch Session:
The Future of Aging
Join Maryland Secretary of Aging Rona
Kramer as she shares her vision for aging in
Maryland and stimulates table discussions
about how we can all work together to make
Maryland a great place to grow old.
2:30 pm - 4:00 pm
Concurrent Education Sessions C
C1 A Hospital-Based Program to Educate, Equip and Support Healthcare’s Invisible Workforce
Family caregivers are healthcare’s “invisible workforce,” with
a majority of caregivers reporting that they are called on to
engage in tasks of a medical or nursing nature. Johns Hopkins
Bayview Medical Center founded a collaborative program,
“Called to Care”, that brings together health professionals to
identify caregivers and to offer them information, support and
linkages to hospital and community resources.
W. Daniel Hale, Ph.D. Special Advisor, Office of the President, Johns
Hopkins Bayview Medical Center, Assistant Professor of Medicine,
Division of Geriatric Medicine & Gerontology, and Assistant Professor
of Psychiatry & Behavioral Sciences, Johns Hopkins University School
of Medicine
Karen McCarrier, RN, MHA, CHC, Corporate Compliance Officer/
Corporate Trainer, Concordia Lutheran Ministries
4:15 pm - 5:30 pm
Concurrent Education Sessions D
D1 Affiliation Activity as a Senior Living Growth Strategy
Not-for-profit affiliations in the senior living sector are growing.
2015 saw a record number of transactions, with nursing homes,
assisted living facilities and continuing care retirement communities active in changing sponsorship or ownership. The drivers
are many, including the increasing complexities of healthcare
reform, the need for significant technology investments, increasing competition and executive retirements. Opportunities
are evolving beyond the traditional challenged organizations
or ‘hand-raiser’. In response to this growth, proactive organizations are seeking affiliation opportunities as a part of their
strategic growth initiatives.
Amy Castleberry, CFA, Senior Vice President, Ziegler Investment
Banking
Jefferson Kaighn, Senior Vice President, Legislative Affairs & Organizational Development, ACTS Retirement-Life Communities, Inc.
D2 Hiring for Keeps
When a position is open, executives and managers are faced
with the task of filling vacant positions – quickly! However,
sometimes speed rushes the recruitment, interview and orientation process, resulting in mediocre hires with inadequate
preparation. In this session, participants will learn new ways
to optimize the hiring process, maximize the benefit of orien-
Program Details and
Educational Sessions
tation, and capitalize on the momentum of great hiring with
every employee interaction throughout the year.
Bette McNee, RN, NHA Clinical Risk Management Consultant
Matthew Holden, Producer with The Graham Company
D3 They Do What? Cooperative Management in Action
LeadingAge Maryland member CSI Support and Development
embraces a model of cooperative management in which the
resident co-op members draft the budget, triage maintenance
issues, plan and execute all of the activities and generally manage the day-to-day operations. Find out how this works and
gather insights about how elements of a shared leadership approach might be incorporated for your organization.
Brandon Moss, Regional Manager, and Resident Leaders of CSI Support and Development Co-ops
5:30 pm - 7:30 pm
Time for Fun: Networking Reception
Enjoy networking time with colleagues from the aging services
and business communities. Appetizers and beverages will fuel
conversation and the exchange of ideas.
Wednesday, April 27
7:30 am - 8:45 am
Continental Breakfast with Exhibitors
8:45 am - 10:00 am
Be the Difference Gathering Session
Donna Butts
Donna Butts is the Executive
Director of Generations United,
an organization that improves the
lives of children, youth and older
adults through intergenerational
programs, policies and strategies.
Throughout her career, she has
held leadership positions in several
nonprofit organizations. An internationally sought-after speaker,
author and advocate, Butts frequently speaks on intergenerational
connections, grandparents raising grandchildren and policies
effective across the lifespan. She has been published and interviewed in media outlets ranging from the TODAY Show to the
Wall Street Journal. She was honored with the National Council
on Aging’s Jack Ossofsky for Leadership, Creativity, and Innovation in Programs and Services for Older Persons. She was twice
named on the Nonprofit Times list of the Top 50 People of Power
and Influence. She holds an undergraduate degree from Marylhurst College and is a graduate of Stanford university’s Executive
Program for Nonprofit Leaders. In 2015, Generations United
received the Eisner Prize for Lifetime Achievement in Intergenerational Advocacy..
10:15 am - 11:45 am
Concurrent Education Sessions E
E1 Bundle, Don’t Bungle – Real World
Bundled Payment Experience
With value-based purchasing rapidly becoming a reality in
healthcare, Presbyterian SeniorCare in western PA decided
to jump in to CMS’s Bundled Payments for Care Improvement project. This session will invite participants to share their
journey as a BCPI participant. They will share decision-making,
specific implementation steps, and structuring relationships
with referring hospitals and other upstream and downstream
providers to facilitate effective care transitions. Lessons learned
from this specific experience are broadly applicable as a variety
of alternative payment arrangements play out across the country.
Helene Merlo, NHA, Director of Resident Billing and Reimbursement
Contracts and coordinator of Presbyterian SeniorCare’s Bundled Payments for Care Improvement Project
E2 The Strategic Case for Philanthropy
What are the elements of a best- practice, robust philanthropy
program and why might an organization make this a priority
as it positions for the future? Explore how being on the leading
edge of philanthropy can generate a critical funding stream as
well as building brand and engaging all aspects of the organizational culture.
Robbe Healey, MBA, NHA, CFRE, Vice President for Philanthropy,
Simpson Senior Services
E3 The New Senior: Modern, Active Engaged:
Ten Super Trends
The convergence of societal and sociological changes, technical
advances and economic circumstances are altering the trajecto-
ry of the senior community experience. Flik Lifestyles compiled
10 Super Trends in senior living based on a broad analysis of
senior living industry research. This analysis summarizes the
attitudinal and economic changes of the modern senior and the
implications for senior communities.
FLIK Lifestyles
12:00 pm - 1:15 pm
Lunch - Important Conversations
1:15 pm - 1:45 pm
Business Member Galleria
2:00 pm - 3:30 pm
Concurrent Education Sessions F
F1 Elder Abuse Prevention and Response:
Safe Shelter and Multidisciplinary Teamwork
Preventing and responding to elder abuse is everyone’s responsibility. Learn ways to increase and strengthen multidisciplinary
coordination in your own organization and with community
partners including: Adult Protective Services, prosecutors, police, social service programs, hospitals, faith leaders, and other
first responders. The ElderSAFE Center in Rockville, MD, is a
temporary shelter for older adults serving all of Maryland, DC
and Northern VA and is located within the Charles E. Smith
Life Communities. In addition to providing safe, temporary
shelter, ElderSAFE provides community collaboration, outreach, education, and advocacy on elder abuse issues.
Tovah Kasdin, J.D. Director, and KerryAnn Aleibar, LCSW-C, Case
Manager, ElderSAFE Center, Charles E. Smith Life Communities
F2 Spinning Stories Into Marketing Gold:
Maximizing Content Across Multiple Platforms
This practical look at content marketing tracks the development
of stories that convey important brand messages and shows
how to repackage content across multiple channels to maximize
your time investment. This presentation also delves into the
link between content marketing and earned media placements,
including how to spot a story that supports your brand and add
angles to increase to increase media engagement. This interactive session includes guided brainstorming sessions where
participants can work alone or together to apply the presentation to their organization.
Cathy Canning, Marketing Communications Manager, and Maura
Richards, Sr. Director Marketing Strategies, Asbury Communities, Inc.
F3 Called Beyond the Campus
Organizations that have historically provided services within
the walls of buildings are extending their reach into the wider
community and are making their campuses more community
friendly as well. Explore the concept of the Third Place and
learn about organizations involved in memory support day
services in the community, in aging friendly cities and small
towns, and in applying village model concepts to diverse populations.
Arch Pelley, AIA, LEED, AP, Associate Principal, and Max Winters,
Architectural Designer, Perkins Eastman
3:45 pm - 5:00 pm
Concurrent Education Sessions G
G1 LeadingAge Insights: Tools to Help
Your Organization Flourish
LeadingAge Insights is a collection of tools to help members
better understand their own performance and their market
position. With the added advantage of easy access to experts in
the field, these tools help members improve their performance
and competitiveness.
Jason Gottschalk, Executive Director, The Village at Rockville
Ann Patterson, Health Care Administrator, Broadmead, Inc.
G2 Using Marketing to Drive Long-Term Planning
Forward thinking CEOs demand more from their marketing
teams than short-term results and revenue generation. This
session will outline key issues that a CEO, CFO and marketing
leadership should address proactively and collaboratively, to
avoid classic marketing pitfalls and keep the community viable
and thriving into the future. Includes: pricing analysis; prioritized re-investment in the produce; early warning metrics; and
analyzing marketing and financial data.
Rob Love, President and CEO, Love and Company
G3 Tour: Lutheran Village at Miller’s Grant
Very close to the Turf Valley Conference Center, the brand new
Lutheran Village at Miller’s Grant welcomed its first residents
in February 2016. Now the staff and residents want to welcome
you to show off their new homes! Enjoy a tour and hear the new
ideas incorporated into this new community. (No CEUs)
About the Location
Turf Valley Resort and
Conference Center
2700 Turf Valley Road
Ellicott City, MD 21042
410-465-1500
Turf Valley has become a premier destination for corporate meetings. You’ll enjoy a comfortable, casual setting in the meeting
spaces as well as on the greens or at the spa.
Make Your Hotel Reservation
Registering for the Conference does not automatically register you
for the hotel. Please call Turf Valley directly at 410-465-1500 or
reserve online.
Rates
Hotel rooms available under LeadingAge Maryland at Turf Valley
for $129/night.
Reservation Deadline: Friday, April 1, 2016
To ensure availability, Turf Valley must receive your reservation
no later than April 1, 2016. After this date, reservations will be accepted based on availability. LeadingAge MD cannot ensure that
our conference rate will be available after April 1, 2016.
Resort Confirmation
Please review the confirmation, including the cancellation policy,
and carefully check all details. If you have questions about your
reservation, call the resort at 410-465-1500.
Deposit
One night’s deposit tax is required for each room reservation. A
credit card must be used for this purpose.
Resort Changes or Cancellations
Please cancel directly with Turf Valley. To avoid cancellation
charges, cancel no later than 10 business days prior to your arrival
date.
Ellicott City and Baltimore, Maryland
With so many things to do in the area, you’ll find Turf Valley is
the perfect place for a getaway.
Located in the heart of the Baltimore-Washington, DC corridor,
Turf Valley is just moments from Historic Ellicott City, 20 minutes
from Baltimore’s Inner Harbor, and 45 minutes from Washington,
DC.
For shopping and exploring, visit downtown Ellicott City. You’ll
find a lovely colonial village, laced with cobblestone streets,
numerous specialty shops, quaint cafés and the historic B&O
Railroad Museum. For a more urban experience, Baltimore’s Inner Harbor, home to the National Aquarium Baltimore, Maryland
Science Center, Port Discovery, and much more, offer destinations
to suit a variety of interests. Explore our nation’s history with a
trip to Washington, DC to visit the Smithsonian Museums and
national monuments, stroll the National Mall, or experience a day
of thrills at Busch Gardens Williamsburg or Six Flags America.
Just around the corner, enjoy shopping, dining and entertainment
at Turf Valley Towne Square, the newest addition to the Turf Valley community.
Attendee Information
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Requesting:
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Program Attendance
Tuesday, April 26, 2016
Please circle an option for each item.
Registration
Keynote
A Sessions
B Sessions
Yes
No
Yes
No
A1 A2 A3 N/A
B1 B2 B3 N/A
Wednesday, April 27, 2016 Please circle an option for each item.
Breakfast
Gathering
E Sessions
Luncheon
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Yes
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E1 E2 E3 N/A
Yes
No
Luncheon
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State:
C Sessions
D Sessions
C1 C2 C3 N/A
D1 D2 D3 N/A
F Sessions
G Sessions
F1 F2 F3 N/A
G1 G2 G3 N/A
Networking
Yes
No
Registration Information
Early Bird Rate
Ends April 1, 2016
Registration
Standard Rate
Starts April 2, 2016
Member
Non-Member
Member
Non-Member
Full Conference
$ 340
$ 440
$ 390
$ 490
Daily
$ 190
$ 290
$ 230
$ 330
If assistance or manual registration is
needed please contact
LeadingAge Maryland: 443-471-1009
Jill Schumann: 410-274-2893 or
[email protected]
Fees include educational sessions, continental breakfast, lunch, refreshment breaks, and receptions. An additional fee of $50 will be added for onsite
registration. No refunds will be granted within 10 business days of the program. Substitutions are encouraged.
Register 10 attendees and the 11th person attends free!
Payment Information
Full payment must accompany registration form(s). LeadingAge Maryland does not currently accept American Express credit cards.
Billing Information ☐ Check if the same as Organization listed above.
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Tuesday, April 26 Only:
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Wednesday, April 27 Only
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