Crisp - Alcon

Crisp
AIR OPTIX AQUA MULTIFOCAL
SPHERE POWERS (D):
ADD POWERS:
+6.00 to -10.00, 0.25D steps
LO, MED, HI
MATERIAL: lotrafilcon B
Dk, Dk/t: 110, 138 @ -3.00D
clear
DIAMETER: 14.2mm
BASE CURVE: 8.6mm
vision
SURFACE: Permanent plasma treatment
WATER CONTENT: 33%
at all distances*
DESIGN
CENTRE THICKNESS: 0.08mm @ -3.00D
HANDLING TINT: Blue visibility tint
APPROVED WEARING SCHEDULE: Daily wear or up to 6 nights extended wear
RECOMMENDED REPLACEMENT SCHEDULE: Monthly replacement
Talk to your emerging presbyopes about AIR OPTIX AQUA MULTIFOCAL
for a subtle transition to superior vision1 and comfort.3
Give your silicone hydrogel patients an extra
hour of comfort with AOSEPT PLUS.9
No 1 in cleaning. No 1 in comfort.10,11
Shared Passion for Healthy Vision and Better Life
AIR OPTIX® AQUA MULTIFOCAL
Superior vision for emerging presbyopes
Simple, successful fitting
1
86% first fit success*
* In emerging presbyopes
AIR OPTIX AQUA Multifocal (lotrafilcon B) Dk/t = 138 @ -3.00D. AIR OPTIX NIGHT & DAY: Dk/t = 175 @ -3.00D. AIR OPTIX Individual: Dk/t = 117 @ -3.00D. AIR OPTIX for ASTIGMATISM: Dk/t = 108 @ -3.00D, -1.25D x 180.
AIR OPTIX AQUA: Dk/t = 138 @ -3.00D. Other factors may impact eye health.
Important information for AIR OPTIX AQUA Multifocal: For daily wear or extended wear up to 6 nights for near/far-sightedness and/or presbyopia. Risk of serious eye problems (i.e., corneal ulcer) is greater for extended wear. In rare
case, loss of vision may result. Side effects like discomfort, mild burning or stinging may occur.
References: 1. CIBA VISION data on file, 2008. Compared to PureVision Multi-Focal and monovision, based upon subjective ratings by emerging presbyopes. 2. TNS Vision Trak, Contact Lens Penetration Survery 2007. 3. CIBA VISION
data on file, 2008. 4. CIBA VISION data on file, 2008. 5. Kollbaum PS, Wong JR. Are today’s aspheric soft multifocal contact lenses as good as monovision? Presented at the AAO (American Academy of Optometry). Anaheim, 2008.
6. CIBA VISION data on file, 2008. 7. CIBA VISION data on file, 2007. 8. CIBA VISION data on file, 2007. 9. CIBA VISION data on file, 2008. On average, compared to OPTI-FREE RepleniSH. 10. CIBA VISION data on file, 2006.
According to subjective ratings given by silicone hydrogel lens wearers in a clinical study comparing AOSEPT PLUS to OPTI-FREE RepleniSH, OPTI-FREE EXPRESS, COMPLETE MoisturePLUS, and ReNu MultiPlus as a group. 11.
Dillehay SM, McCarter HE, et al. A comparison of multi-purpose care systems. Contact Lens Spectrum. 2002; April: 30-36. 12. “Sight over forty” study, Presbyopia plagues daily life claims new research, Optician magazine Oct 2005
13. Woods, J. Comparison Of The Simplicity Of Completing An Initial Fit Of Symptomatic Early Presbyopes With Monovision And An Aspheric Multifocal Silicone Hydrogel, AAO 2008. 14. Lyndon Jones Contact Lens Spectrum June
2007. Improving ocular health and comfort with silicone hydrogel lenses.
AIR OPTIX, NIGHT & DAY, AOSEPT PLUS, PRECISION TRANSITION, CIBA VISION, the PRECISION TRANSITION logo and the CIBA VISION logo are trademarks of Novartis AG. PureVision Multi-Focal and ReNu MultiPlus are registered
trademarks of Bausch & Lomb, Inc. ACUVUE is a registered trademark and ADVANCE and OASYS are trademarks of Johnson & Johnson Vision Care, Inc. OPTI-FREE, RepleniSH, and EXPRESS are registered trademarks of Alcon, Inc.
COMPLETE is a registered trademark and MoisturePLUS is a trademark of Advanced Medical Optics, Inc. Biofinity is a registered trademark of CooperVision, Inc. BlackBerry is a registered trademark of Research In Motion Limited.
© 2008 CIBA Vision Corporation 91005222
*Among emerging presbyopes
Shared Passion for Healthy Vision and Better Life
Both prescription requirements and contact lens
drop out rates increase dramatically after 40
For crisp, clear vision at all distances*
2
Because:
Additional chair time is required to fit
emerging presbyopes with the right
near vision correction
•
• Current multifocal or monovision
options may compromise vision
• Comfort problems may result from dry
eye symptoms caused by ageing
• Consistent ADD power across entire spherical
power range for a predictable fit
%
• Proven aspheric back surface design for optimal
USE OF GLASSES & CLs BY AGE
100
90
80
70
60
50
40
30
20
10
centration and fitting3
PRECISION
TRANSITION
0
15-19
20-24
25-34
GLASSES
35-44
45-54
55-64
65+
CONTACT LENSES
L E N S
However, there is significant interest among patients12:
• 50% of women in their 40s felt that
contact lenses would have a positive
effect on their quality of life
D E S I G N
AIR OPTIX AQUA MULTIFOCAL:
Smooth transition from close-up to
distance vision in real world situations
• 41% said they would try contact lenses if
their practitioner recommended them
T
E
R
ME
AR
D I AT E
IN
Introducing AIR OPTIX AQUA MULTIFOCAL
Easy fitting, excellent vision and superior comfort
NE
• 86% first fit success with AIR OPTIX AQUA
MULTIFOCAL among emerging presbyopes4
• Simple transition from single vision for an easy fit
• Most patients achieve a
successful fit with only
one trial lens per eye4
4
D
IS
TA N C E
• As quick to fit as
monovision13
• 3 ADD system to
successfully fit a wide range
of presbyopes
Lens Power Profile
Smooth transition between near, intermediate and far zones.
Emerging Presbyopes
AIR OPTIX AQUA MULTIFOCAL provides
a Healthy Option* with Superior Comfort3
Fit easily
_ +1.00D
LO ADD <
CONSUMERS NEED
• Allows up to 5 times more oxygen through the
• Better vision for real-world activities
like texting, computer use, reading
magazines or menus
• The AQUA Moisture System for comfort on
lens than traditional hydrogel soft multifocal
lenses for whiter, healthy-looking eyes
contact all day, every day
• Less eye strain/fatigue
AIR OPTIX AQUA MULTIFOCAL
DELIVERS
The AQ
A
AQUA
UA Moisture System
FOR COMFORT
• Superior vision and comfort vs. the leading silicone hydrogel multifocal
contact lens
1
3
• Provides a subtle transition out of single vision lenses
On Contact
All Day
Every Day
Lubricates
• The LO ADD optimises near and intermediate vision without compromising
distance vision
A unique moisture agent binds with the lens surface
to create a silky layer that helps the eyelid to easily
glide over the lens for comfort on contact.
Lubricates
Lubricate
es
Established Presbyopes
Maintains
Maintains
Sustains
s
A patented material helps maintain moisture
by minimising the rate of lens dehydration¶6
for comfort all day.
Sustains
Transition Smoothly & Retain Longer
MED ADD +1.25D to +2.00D
An ultra-smooth surface with superior
wettability†7 and excellent deposit resistance8
for comfort every day.
HI ADD > +2.00D
¶ Based
†In
on in vitro measurements compared with high-water content (>50%) HEMA lenses.
vitro measurements compared with ACUVUE OASYS, ACUVUE ADVANCE,
ADVA
V NCE, Biofinity, and PureVision.
PureV
e ision.
CONSUMERS NEED
• Clear vision for daily activities such as
computer use, reading menus, books,
labels
AIR OPTIX AQUA has superior wettability1
compared with other silicone hydrogel lenses8
• Comfortable lenses
AIR OPTIX AQUA MULTIFOCAL
DELIVERS
• Clear vision at all distances
A 30%
improvement in
contact angle
over AIR OPTIX8
• Smooth transition from emerging
through the latter stages of presbyopia
with 3 ADD options
Lower contact angle increases wettability
AIR OPTIX® AQUA
• Superior comfort compared to
leading silicone hydrogel multifocal lens3
ACUVUE® OASYSTM
PureVision®
ACUVUE® ADVANCETM
More wettable surfaces provide improved comfort and reduced deposits14
*DK/t 138
SUPERIOR VISION
for your patients1
AIR OPTIX AQ
A
AQUA
UA MULTI
MULTIFOCAL
L FOCAL
C
OUTPERFORMS PUREVISION MULT
MULTI-FOCAL
L I-FOCAL
C L5
100
90
80
70
60
50
40
30
20
10
0
SUPERIOR VISION AT
A ALL DISTANCES
DISTAN
T CES
0
Overall Comfort
Preference
Overall Vision
Preference
AIR OPTIX AQUA MULTIFOCAL
MULT
L IFOCAL
Overall
Preference
Purchase
Intent
PureVision Multi-Focal
Average
A
Av
erage Consumer Ratings†
Percentage Of Emerging Presbyopes
100
90
80
70
60
50
40
30
20
10
SUPERIOR VISION IN REAL-WORLD SITUAT
SITUATIONS
A IONS
10
9
8
7
6
5
4
3
2
1
Near
Vision
No Preference
Intermediate
Vision
Distance
Vision
AIR OPTIX AQUA MULTIFOCAL
MULT
L IFOCAL
Vision When
Using Computer
Night
Vision
PureVision Multi-Focal
†Subjective ratings from emerging presbyopes on a scale
of 1 to 10, with 1 being poor and 10 being excellent (p<0.05).
SUPERIOR COMFORT
for your patients1
AIR OPTIX AQUA
A UA MULTIFOCAL
AQ
MULTI
L FOCAL
C
OUTPERFORMS MONOVISION
MONOV
O ISION5
AIR OPTIX AQ
A
AQUA
UA MULTI
MULTIFOCAL
L FOCA
C L IS MORE
COMFORTABLE
COMFORTA
T BLE THAN PUREVISION MULT
MULTI-FOCAL
L I-FOCA
C L3
10
9
8
7
6
5
4
3
2
1
SUPERIOR VISION
Average
A
Av
erage Consumer Ratings ‡
Average
A
Av
erage Consumer Ratings §
Percentage Of Emerging Presbyopes
AIR OPTIX AQUA MULTIFOCAL
is the Clear Winner for patients3
Initial
Comfort
Comfort
End-of-day
During The Day
Comfort
AIR OPTIX AQUA
A MULTIFOCAL
MULT
L IFOCAL
§Subjective
Overall
Comfort
PureVision Multi-Focal
ratings from emerging presbyopes on a scale
of 1 to 10, with 1 being poor and 10 being excellent (p<0.001).
SUPERIOR VISION IN REAL-WORLD SITUAT
SITUATIONS
A IONS
100
90
80
70
60
50
40
30
20
10
0
Intermediate
Vision
Daytime
Driving
Night
Driving
AIR OPTIX AQUA MULTIFOCAL
MULTIF
L OCAL
Monovision
‡
Distance
Vision
Subjective ratings from emerging presbyopes on a sca
scale
le
of 0 to 100, with 100 being excellent satisfaction.
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