Fall 2014 - Karen Harman New York

Fall 2014
Karen Harman Inc. I 209 W 38th St I Suite 401 I New York, N.Y.
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Company Overview
An American Company for American Women
Karen Harman Inc. (KHI) is a women owned American company, dedicated to bringing
the fashion industry effortless style, luxurious fabrics and an eye for detail.
We believe in empowering women through fashion and helping our customers feel
their most confident and beautiful self.
Karen Harman Inc. I 209 W 38th St I Suite 401 I New York, N.Y.
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Our Mission & Vision
The Karen Harman Inc. mission is to
empower the modern woman through
fashion, energizing her with the confidence
and comfort she needs to conquer her day.
Always timeless, always versatile.
Our vision is to be the designer label of
choice amongst active, contemporary women
seeking versatile, luxury apparel.
Karen Harman Inc. I 209 W 38th St I Suite 401 I New York, N.Y.
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The Karen Harman Promise
Karen Harman Inc. brings a dynamic and modern
point of view to the apparel market. Luxurious
fabrics, innovative styles and meticulous attention to
detail are the Karen Harman signatures of quality.
We are committed to bringing the fashionable
woman the versatility, style and attainable luxury she
seeks from a trusted designer brand.
– Professional, stylish investment pieces
– Clothes that convey confidence for all occasions
– Apparel that complements what is already in her wardrobe
Karen Harman Inc. I 209 W 38th St I Suite 401 I New York, N.Y.
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The KHI Team Behind the Curtains
Robin Beitman, President:
Robin has an extensive and
diverse retail background
that includes such notable
retailers as Neiman Marcus,
Ann Taylor, Allied Stores and
Lechters. She has a proven
track record with consumers
while always delivering
bottom-line results.
Lauren Castle Flynn, Vice President
Sales: Lauren began her career in
fashion
as
a
photographer's
representative,
responsible
for
overseeing the talent and the full
production of fashion shoots. She
has worked as a fashion stylist and
personal shopper for clients across
the country.
Subsequently, she
became a private art dealer
facilitating and linking buyers and
sellers of Old Masters paintings, rare
books and artifacts.
Karen Harman Inc. I 209 W 38th St I Suite 401 I New York, N.Y.
Janine San Juan, Vice President
Marketing: Janine has an extensive
strategic marketing and branding
background across various retail
channels. She specializes in brand
development, go-to-market strategies,
multi-channel sales, communications,
business development and sourcing.
She has collaborated with retailers
such as Nike, Lego Brand Retail, Office
Depot, Costco, and Sears/K-Mart to
name a few.
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Karen Harman, the Designer
Karen Harman is the Creative Director for
Karen Harman Inc. She is an American
designer for today’s American woman.
 Vice President of Design: Dana Buchman, Div. of Liz Claiborne Inc, 10 years
• Exploded volume growth from $9M to $200M
 Vice President, Head Designer: Ellen Tracy
• Managed all processes of production and staff for execution of 12 groups
 Vice President: The Talbots Inc., 6 years
• Revitalized and modernized The Talbot Collection
 Head Designer, Christian Dior
 CFDA - member for 15 years
 2X winner of the Dallas Fashion Award winner
Karen Harman Inc. I 209 W 38th St I Suite 401 I New York, N.Y.
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Putting KHI on the U.S. Map
Karen Harman Inc. was established late 2012 in New
York City. Our current headquarters is located in the
heart of the Garment District on 7th Avenue and West
38th Street. Working closely with local partners, we
proudly produce all Karen Harman clothing in the U.S.
‘Made in America’ is our commitment to quality
production, profitability, speed to market and
maximized topline revenue.
We also have market representation in Dallas, TX with
Brad Hughes & Associates, and in New York with
D’Vercity.
– Benefits to U.S. production include:
• Smaller order capabilities
• Shorter lead times
• Flexibility as needed
WGSN: The future supply chain: Prime Source Forum
Karen Harman Inc. I 209 W 38th St I Suite 401 I New York, N.Y.
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Previous Collections: Fall 2013 & Spring 2014
Karen Harman Inc. I 209 W 38th St I Suite 401 I New York, N.Y.
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Retailers Carrying KHI Brand Across the Country
Kansas City, MO
Williamsburg, Virginia
Los Angeles, CA
Lake Forest, IL
Sacramento, CA
Karen Harman Inc. I 209 W 38th St I Suite 401 I New York, N.Y.
Baton Rouge, LA
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Leading Women’s Wear Brands Leave Room for KHI
Lafayette 148
Painterly Plaid
Shonda Blouse
$468
Side-Slit Leather
Tee, Black
$595
Aerofoil jacquard
Marisol jacket,
$548
Italian Stretch
Cotton Garnet
$468
– Lafayette 148 serves a more mature client
– Has a global team with a variety of expertise
– Production headquartered in Shantou, China
– Less manufacturing flexibility with owned
production in China
– Have their own retail platform: on-line, catalog
and retail stores
Vince
Scarf-Print Silk
Blouse
$325.00
Loose Stretch-Silk
Blouse, Mulberry
$445.00
Karen Harman Inc. I 209 W 38th St I Suite 401 I New York, N.Y.
– Founded in 2002, a contemporary clothing line
founded on the principles of iconic design and
superior quality
– Sold to Kellwood Company in 2009
– In spring 2008, Vince opened its first retail store
in Los Angeles. That same month Vince launched its
online store VINCE.com
– $500.0M in sales
– Forth coming IPO
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Tory Burch
Misty Blouse
$325.00
Molly Sweater
$425.00
Vanessa Jacket
$795.00
– Tory Burch launched in February 2004 as a
lifestyle concept with multiple product categories
– Tory Burch is available at Tory Burch stores
worldwide, toryburch.com, and over 1,000 select
department and specialty stores worldwide
– In 2009 a minority stake of the company was
sold to a Mexican private equity firm, Tresalia
Capital
– Forth coming IPO
Karen Harman
– Innovative new collection designed for
contemporary American women
– Blouses for office, evening or weekend wear
– Blouse line launched in 2012 designed to work
with existing wardrobe pieces
– 100% made in the USA
Mixed media blouse
leather/silk charmeuse
/ponte
$485
Silk satin cargo
blouse
$540
Stretch cotton blazer
blouse
$335
Karen Harman Inc. I 209 W 38th St I Suite 401 I New York, N.Y.
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Current Media/Press Exposure
Celebrity Endorsement on Nationwide Television
– Judy Greer wore the popular Juliette blouse during her ‘Last Call with Carson Daly’ interview
on April 30th 2014
– Video Link: http://www.nbc.com/last-call-with-carson-daly/video/judy-greer/2778060
– Video currently posted on NBC website. Available through October 7th 2014
Karen Harman Inc. I 209 W 38th St I Suite 401 I New York, N.Y.
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Trunk Show at Madison Boutique
Unveiled the Spring and Fall 2014 Collections to
the west coast in March.
Two day event – Friday and Saturday, March 21st –
22nd.
Great turnout and resulted in an $8,000 order from
Madison Boutique.
– Located in Westlake Village, CA – high end neighborhood of Los Angeles
– Catered event with raffle prizes
– Opportunity to meet Karen Harman in person
Karen Harman Inc. I 209 W 38th St I Suite 401 I New York, N.Y.
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Fashion Shows Draw Awareness in Northern California
– Showcased Spring 2014 Collection during Sac Fashion Week – February 2014
– Participated in the ‘Fashion on Film’ Event
– Invited to put on larger showcase next year
Karen Harman Inc. I 209 W 38th St I Suite 401 I New York, N.Y.
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Giving Back to the Local Community
– St. Jude Children’s Hospital Fundraiser Concert and Fashion Show – February 2014
– Raised funds to support children battling cancer & cancer research
– Live performances by local bands and showcases by various designers
Karen Harman Inc. I 209 W 38th St I Suite 401 I New York, N.Y.
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Press Releases on Women’s Wear Daily (WWD)
Karen Harman Inc. I 209 W 38th St I Suite 401 I New York, N.Y.
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Upcoming Feature in Hall’s Fall 2014 Catalog – Editorial
Karen Harman Inc. I 209 W 38th St I Suite 401 I New York, N.Y.
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Recent Industry Testimonials
Council of Fashion Designer of America (CFDA)
Lisa Smilor - Executive Director
“The clothes are BEAUTIFUL! The site looks great.”
Doneger Group
Nicole Cavalier
“This is an exciting line and fills a void in the market for tops/blouses.”
Tobe Report
Margaret Williamson
“The Fall Collection is trend-right…A great opportunity for fashion designer tops.”
JP Associates
Jennifer Pelberg
“This is a great opportunity for specialty stores to buy tops/blouses. There is nothing like
this in the market…this is exactly what our stores need.”
Karen Harman Inc. I 209 W 38th St I Suite 401 I New York, N.Y.
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The Karen Harman Brand
Karen Harman is For Today’s Modern Woman
“For today’s modern woman seeking an apparel line that can keep up with her busy,
active lifestyle, the Karen Harman brand offers her fashionable clothing that provide
her the versatility she needs, with a lot of style and flair.”
Karen Harman Inc. I 209 W 38th St I Suite 401 I New York, N.Y.
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Karen Harman Brand Essence
BRAND ESSENCE:
style with versatility
TA G L I N E :
“for the superwoman in you.”
Karen Harman Inc. I 209 W 38th St I Suite 401 I New York, N.Y.
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B R A N D AT T R I B U T E S :
American made, luxurious fabrics, true fit, high quality, attention to
detail, chic, on-trend, timeless, adaptable, flexible, effortless style
BRAND VALUES:
trust-worthy, reliable, versatile, empowered, confident, selfassured, beautiful, energized, dynamic, leader, strong, organized,
on-the-go, “put together”
CONSUMER PERCEPTION:
“I feel my most confident in my Karen Harman clothing”
UNIQUE SELLING PROPOSITION:
versatile clothing adaptable to the modern woman’s lifestyle
COMPETITIVE LANDSCAPE:
Lafayette 148, Vince, Tory Burch, Elie Tahari
Karen Harman Inc. I 209 W 38th St I Suite 401 I New York, N.Y.
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The Karen Harman Customer
Today’s modern woman is a busy woman
and needs a clothing brand that will adapt to
her hectic schedule.
– Quality and fit are very important to
her
– Fills her wardrobe with timeless, chic
pieces
– Price is not a concern, as long as she
feels she is purchasing an investment
piece that is worth every penny
– Stylish, contemporary woman of the 21st century
– Aged 29-55 (average age of 39)
– College degree; some with higher education
Karen Harman Inc. I 209 W 38th St I Suite 401 I New York, N.Y.
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Our Customer’s Lifestyle is as Fabulous as She!
The Karen Harman Woman is a mover and a shaker!
- Active in her local community
- Very well connected in society, business, fashion, design,
media and/or finance
- Travels frequently (approximately 11 times a year) and
enjoys art & culture
- High net worth, with an average HHI of $250,000
• High discretionary income that affords her to spend
on fashion every year
- Responsive to “newness” and always wants the latest
fashion products for herself, her family and her home
- Quite tech savvy and purchases approximately 40% of
her clothing online (45% from a tablet; 42% from a smart
phone)
•60% own an iPad; 69% own an iPhone or Android
- Feels her most empowered and confident when she is
“put together.”
Karen Harman Inc. I 209 W 38th St I Suite 401 I New York, N.Y.
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The Focus for Growth & Expansion
Expanding Distribution Across the Country
Target Markets:
Metro NYC area
Scottsdale, AZ
Beverly Hills, Palo Alto, San Diego & San
Francisco, CA
Metro Denver area
Metro DC area
Bal Harbour, Boca Raton, Palm Beach, Coral
Gables, Tampa Bay, FL
Metro Atlanta, GA
Metro Chicago, IL
Metro Boston
Metro Las Vegas
Charlotte, NC
Dallas/FT. Worth, Houston, San Antonio, TX
Metro Detroit area
Metro Seattle area
Metro Philadelphia area
Metro Minneapolis area
– Target markets include metro areas with concentrated populations and high discretionary
incomes
– Initial roll-outs limited to upscale boutiques and specialty stores
– Utilizing partnerships with regional sales reps, attendance at key apparel shows and direct
sales calls
en.wikipedia.org/wiki/...United_States_Metropolitan_Statisical_Areas
Karen Harman Inc. I 209 W 38th St I Suite 401 I New York, N.Y.
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Selling Direct via Custom Website
karenharmannyc.com
– E-commerce feature to be available summer of 2014 on Karen Harman website
– Capabilities will include wish lists, shopping cart recommendations, customer reviews & more
– Connect socially on Facebook, Twitter, Pinterest and Instagram to share discoveries/purchases
Karen Harman Inc. I 209 W 38th St I Suite 401 I New York, N.Y.
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Increasing Customer Reach Through Digital E-Tailing
Target Virtual Retailers:
Opensky.com
Polyvore.com
Shoptiques.com
Shopstyle.com
Shopbop.com
Keep.com
Avenue32.com
Luisaviaroma.com
Mytrnd.com
Bonadrag.com
Otteny.com
Net-a-porter.com
Modaoperandi.com
Myhabit.com
Lyst.com
Wolf&badger.com
My-wardrobe.com
– Virtual retail sites reach a higher-end clientele globally
– Expand operations outside of the U.S. through digital partnerships
Karen Harman Inc. I 209 W 38th St I Suite 401 I New York, N.Y.
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Karen Harman Inc. I 209 W 38th St I Suite 401 I New York, N.Y.
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