The greenlight sector

Transcription

The greenlight sector
REPORT
PRODUCT FOCUS:
Natural Search
Paid Media
Integrated Search
An exclusive snapshot of the online Search landscape
JUNE 2015
Report Overview
Executive Summary
This report profiles search behaviour for the online Golf sector. It analyses which websites, advertisers and brands were most visible in
the Google UK Natural Search and Paid Media listings, when consumers searched for Golf-related terms. In our analysis we established
that:
In June, 308,340 searches were made by consumers searching for Golf-related terms on Google UK.
Queries for clothing keywords accounted for 41% of all searches made for the sector.
The search term 'golf clubs' was queried 27,100 times, accounting for 9% of all searches made for the sector.
americangolf.co.uk was the most visible website in the Natural Search listings, achieving an 81% share of voice.
amazon.co.uk was the most visible advertiser in the Paid Media space, achieving a 70% share of voice.
amazon.co.uk ranked at the top of our Integrated Search league table, as it achieved a dominant share of voice in the Natural
Search and Paid Media listings.
Percentage breakdown of searches made for each subsector:
Golf Sector Report
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June 2015
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The most visible websites and advertisers on Google UK
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June Overview
In June 2015, 308,340 searches were made for Golf-related terms. The graphs below show a breakdown of the number of searches
made for each of the subsectors analysed in this report, as well as an overview of the total number of searches made for the online Golf
market in the past 12 months.
Number of searches by subsector
At a glance
In June, 308,340 searches were made
for golf keywords.
Searches for clothing keywords were
most popular, accounting for 41% of all
searches made for the sector.
Retrospective 12 month view
Get in touch to discuss your site’s specific performance
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www.greenlightdigital.com
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T: +44 (0)20 7253 7000
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Natural Search
Golf: Overall
308,340 searches
In June 2015, 308,340 searches were made by consumers searching for Golf-related keywords. The league table below shows which
websites were most visible in the Natural Search listings on Google UK for the 453 keywords analysed.
Top 10 search terms:
Overview:
In June, the keyword ‘golf clubs’ was
queried 27,100 times, accounting for
9% of all searches made for
Golf-related keywords.
americangolf.co.uk was the most
visible website, achieving an 81% share
of voice through ranking for 188
keywords, including the search terms
‘golf clubs’ and ‘golf clothing’.
onlinegolf.co.uk attained a 62% share
The 20 most visible websites:
‘nike golf bags’ and ‘golf clubs online’.
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Golf: Clubs
78,190 searches
In June 2015, 78,190 searches were made by consumers searching for clubs-related keywords. The league table below shows which
Overview:
In June, the keyword ‘golf clubs’ was
Clubs-related keywords.
visible website, achieving a 93% share
‘golf clubs’ and ‘golf club sets’.
golfbidder.co.uk attained a 76% share
‘golf clubs for sale’ and ‘cheap golf
clubs’.
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T: +44 (0)20 7253 7000
5
Natural Search
Golf: Clothing
127,450 searches
In June 2015, 127,450 searches were made by consumers searching for clothing-related keywords. The league table below shows which
Overview:
In June, the keyword ‘golf shoes’ was
Clothing-related keywords.
‘golf clothing’ and ‘golf shorts’.
sportsdirect.com attained a 72% share
‘golf shoes’ and ‘golf trousers’.
Golf Sector Report
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Golf: Equipment
46,790 searches
In June 2015, 46,790 searches were made by consumers searching for equipment-related keywords. The league table below shows
which websites were most visible in the Natural Search listings on Google UK for the 73 keywords analysed.
Overview:
In June, the keyword ‘golf trolley’ was
Equipment-related keywords.
visible website, achieving an 86%
share of voice through ranking for 29
‘golf trolley’ and ‘golf bags’.
‘nike golf bags’ and ‘golf trolley’.
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T: +44 (0)20 7253 7000
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Natural Search
Golf: Accessories
55,910 searches
In June 2015, 55,910 searches were made by consumers searching for accessories-related keywords. The league table below shows
which websites were most visible in the Natural Search listings on Google UK for the 71 keywords analysed.
Overview:
In June, the keyword ‘golf balls’ was
Accessories-related keywords.
‘golf grips’ and ‘golf umbrella’.
‘nike golf gloves’ and ‘golf balls for
sale’.
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Golf: Overall
308,340 searches
In June 2015, 308,340 searches were made for Golf-related keywords. The league table below displays the most visible advertisers and
ad creatives on Google UK for the 453 keywords analysed.
The 30 most visible advertisers:
At a glance:
In June, amazon.co.uk was the most
visible advertiser, achieving a 70%
share of voice through bidding on 195
keywords, at an average ad position of
4.
onlinegolf.co.uk achieved a 34% share
of voice through bidding on 99
7.
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T: +44 (0)20 7253 7000
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Paid Media
Golf: Clubs
78,190 searches
In June 2015, 78,190 searches were made for clubs-related keywords. The league tables below display the most visible advertisers and
ad creatives on Google UK for the 48 keywords analysed.
At a glance:
In June, onlinegolf.co.uk was the most
5.
gumtree.com achieved a 71% share of
voice through bidding on 19 keywords,
at an average ad position of 4.
clubseller.co.uk displayed the most
visible individual ad creative, achieving
a 42% share of voice.
The 5 most visible ad creatives:
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Golf: Clothing
127,450 searches
In June 2015, 127,450 searches were made for clothing-related keywords. The league tables below display the most visible advertisers
and ad creatives on Google UK for the 261 keywords analysed.
At a glance:
4.
golfonline.co.uk achieved a 25% share
of voice through bidding on 8
4.
golfonline.co.uk displayed the most
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T: +44 (0)20 7253 7000
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Paid Media
Golf: Equipment
46,790 searches
In June 2015, 46,790 searches were made for equipment-related keywords. The league tables below display the most visible advertisers
At a glance:
visible advertiser, achieving an 81%
3.
wow.com achieved a 47% share of
proriderleisure.com displayed the most
Golf Sector Report
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Golf: Accessories
55,910 searches
In June 2015, 55,910 searches were made for accessories-related keywords. The league tables below display the most visible advertisers
At a glance:
visible advertiser, achieving an 80%
3.
wow.com achieved a 35% share of
premierlakeballs.com displayed the
most visible individual ad creative,
achieving a 24% share of voice.
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T: +44 (0)20 7253 7000
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Integrated Search
Which websites/advertisers were most visible overall on Google UK?
The graph below analyses the Integrated Search performance of 20 different websites. By taking into account each websites Natural
Search and Paid Media visibility, the graph below shows which websites obtained the greatest overall share of voice on Google UK.
Strong Natural
Search visibility
Strong Integrated
Search visibility
Poor Integrated
Search visibility
Strong Paid
Media visibility
No website achieved strong
3 websites achieved strong
amazon.co.uk achieved strong
Integrated Search Visibility.
visibility in the Natural Search
visibility in the Paid Media
listings.
Space.
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The visibility obtained by each of the websites and advertisers featured in this report have been added together and ranked according to
their total visibility in the Search space. The league table below, therefore, show which websites achieved the greatest share of Integrated
Search visibility on Google UK.
The 40 most visible websites overall:
At a glance
amazon.co.uk featured at the top of our
integrated search league table, as its
combined share of voice was most
dominant.
americangolf.co.uk ranked second in
our league table, as it achieved a
sizable share of visibility in both the
Natural Search and Paid Media listings.
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T: +44 (0)20 7253 7000
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About this report
How this report was created
Disclaimer:
Greenlight’s Research & Insights team collected 453
Golf-related terms queried by online consumers. The
keyword set was then uploaded to Greenlight’s
OneHydra platform, which collected volumes for the
associated keywords. OneHydra then analysed which
websites and advertisers appeared for the keywords
analysed and from there, ranked websites and
advertisers based on their share of visibility in the
Natural Search listings and Paid Media space on Google
UK.
The information provided in this report is for information
only and should not be relied upon to enter into any
business transaction or to make any commercial
decision. Whilst Greenlight has made every effort to
ensure the accuracy of this report, Greenlight cannot
accept any liability for any error or inaccuracy found
within this document and no warranty is provided
regarding its completeness or its suitability for any
purpose. The content of the report is the copyright of
Greenlight Digital Limited. The reader may use and
circulate the report within its own business organisation.
However, it is not permitted to exploit, distribute, sell or
otherwise make use of the report for commercial gain. It
is permitted to reproduce extracts of the report for
public interest, provided that the publisher credits
Greenlight as the source of the work.
All data displayed in this report is based on a wide range
of keywords, and therefore aims to provide readers with
a generic overview of the online Golf sector in June 2015.
Bespoke Sector Reports
If you can’t find a report which analyses the online industry you are
interested in or if you want to analyse a specific keyword set, get in
touch and find out more about Greenlight’s bespoke reports.
Greenlight currently creates bespoke reports for a wide range of
online brands, providing Marketing teams with the insights they need
to make informed decisions about their online strategies in the UK
and abroad.
Get in touch
Contact
Phil Armorgie
Business Development Director
T: +44 (0) 20 3326 6224
Email: [email protected]
Download free reports
Greenlight’s Research & Insights team produce Sector Reports analysing 27
different online industries. To view and download all FREE reports, visit
www.greenlightdigital.com/blog
Golf Sector Report
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June 2015
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The greenlight sector

Transcription

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