MobileLife

MobileLife
by Simon Haldrup, Head of MobileLife
30 October 2015
1
SOMETHING INTERESTING
IS HAPPENING AROUND US
THE DIGITAL REVOLUTION
THE WORLD’S LARGEST TAXI
COMPANY OWNS NO VEHICLES
THE WORLD’S MOST POPULAR MEDIA
OWNER CREATES NO CONTENT
THE WORLD’S MOST VALUABLE
RETAILER, HAS NO INVENTORY
THE WORLD’S LARGEST
ACCOMODATION PROVIDER
OWNS NO REAL ESTATE
SOURCE: Tom Goodwin
MOBILELIFE
2
POPE JOHN PAUL II – 2005
Source: Michael Sohn
POPE FRANCIS – 2013
Source: Michael Sohn
CLASSICAL
BANK
DISRUPTIVE
MOVES
A DUAL TRACK STRATEGY…
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6
THE MOBILELIFE ORGANISATION IS BUILT FOR INDUSTRY
DISRUPTION
SERVICE IMPROVEMENT
INDUSTRY DISRUPTION
BUSINESS DEVELOPMENT
PRODUCT INNOVATION
ACROSS
CUSTOMER JOURNEY
SINGLE
POINT IN
CUSTOMER JOURNEY
INCREMENTAL
GAME CHANGER
MOBILELIFE
7
WE HAVE RE-LOCATED TO FUEL ENTREPRENEUREAL THINKING
AND BRING NEW COMPETENCIES TOGETHER
THE
THEHOUSE
HOUSEOF:
OF
MOBILE
LIFE*
MOBILELIFE
AGILE & CREATIVE WORKING
NEW COMPETENCE MIX
Agile crossfunctional
teams
Co-location
in action
Rapid
execution
65
Co-creation
with customers
EMPLOYEES
Entrepreneurial
mind-set
Protected work
environment
PASSION
MOBILELIFE
8
Life Events
Day-to-Day
MOBILELIFE
9
OUR FIRST
AMBITION
TO MAKE HOME BUYING AS SIMPLE AS BUYING A BOOK ON AMAZON…
… AND AS SAFE AS DEPOSITING MONEY IN THE BANK
MOBILELIFE
10
SUNDAY: A NEW HOME BUYING EXPERIENCE
SUNDAY.DK MAKES HOME BUYING
EASIER AND MORE SECURE AND
TRANSPARENT
•
We help our users to gain easy and
relevant insight into their finances and
couple said insight with concrete home
purchases situations
•
You can search among all homes for
sale in Denmark and get a purchase
approval, directly on Sunday.dk –
instantly
•
Sunday was launched in September
2015
MOBILELIFE
12
THANK YOU
Questions
?