our media kit

WORkbook
PT. ASA Medier / The Brand Profile / 2016
THE
FIRM
THE
philosophy
P. 06
P. 08
c ra ft s ma ns hi p c omm un i c ati on
Putting forth communication solutions for leading
and influential brands in the Indonesian lifestyle
landscape. Every project is approached with a spirit of
craftsmanship, giving undivided attention to each tiny
detail and collectively turn it into a masterpiece. Together
with our clients, we identify and craft the most relevant
BESPOKE
PUBLISHING
P R E SS
RELATIONS
br a nd
activation
More T han Just
Storytelling
E ng a ge t h e M e di a ,
Engage the Audience
A Personal Touch
T hat G oes a L ong Way
www.
ASA
medier
.com
message through Bespoke Publishing, Press Relations,
and Brand Activation services, in order to engage a welltargeted audience, while remaining supportive of the
fundamental importance of a brand’s core values.
Paraf
Edward
Hutabarat
Highlighting
Indonesia’s creative
economy through
collective vision
and inspiration
Exhibiting and
showing the
designer’s Batik
Journey spanning
up to 35 years
Dish & That
A melting pot
of all food
enthusiasts
looking for
diverse culinary
experience
www.
ASA
medier
.com
“Luxury is all about one of a kind”
THE
FIRM
ASA Medier was established with
a well-intentioned objective: to put
forth communication solutions for
leading and influential brands in
the Indonesian lifestyle landscape.
Inspired by the fact that luxury
is all about one of a kind, we
approach every project with a spirit
of craftsmanship, giving undivided
attention to each tiny detail and
collectively turn it into a masterpiece.
We believe that it is highly important
to stay true to one’s essence in
communicating a brand’s values and
message to an increasingly wider
audience nowadays. Supported with
an extensive experience in the field
as well as valuable relationships with
the industry leaders, we have worked
across a wide range of disciplines:
fashion, beauty, art, design, food,
automotive, and more.
We sit down and collaborate together
with each of our clients to identify
and craft the most relevant message
through Bespoke Publishing, Press
Relations,
and
Brand
Activation
services, in order to engage a welltargeted audience. We aim to be
creative
approach,
and
persuasive
while
in
our
simultaneously
focusing on the client’s business
objective and goals.
At its essence, communication is all
about mutual understanding—and
that is what we try to achieve.
THE
PHILOSOPHY
A true advocate of well-crafted storytelling
and communication solutions
A believer of all platform ecosystems:
online to offline, print to digital
A stalwart of soulful creative expressions
A supporter of the fundamental importance
of a brand’s core values
A conversation starter and
an agenda setter
A constant observer of current trends
A bridge between brands and audience
the
service
BESPOKE
PUBLISHING
More Than Just Storytelling
In today’s age of information overload, it is crucial for
brands to have an engaging content that will not only
make their story told with a singularly unique voice, but
also resonant for the audience.
Through our bespoke publications, we craft beautifully
made, informative, and entertaining content in the
realms of lifestyle, art, design, fashion, gastronomy,
and more that will elevate the story of your brand
across a variety of platforms—ranging from books and
print magazines to websites and digital content.
We collaborate with some of Indonesia’s most
notable creative talents—editors, creative directors,
photographers,
stylists,
writers—to
produce
delightful images and words that will get your
message across effectively and make your audience
even more inspired.
PRESS
RELATIONS
Engage the Media, Engage the Audience
Our PR and publicist department stands
by the principle that good press is of the
utmost importance. We offer a pressrelations
solution
by
helping
brands
to identify their main message and
strategically deliver it to the leading names
in the current media landscape.
Through
seamlessly
personalized
organized
events—such
as
and
press
conference, media luncheon, and launching
event—we aim to garner and optimize
quality coverage of your brand across print,
electronic, and digital media. Our strong
media network combined with years of
experience in the PR realm will ensure to
set the coverage agenda and further engage
your audience base.
BRAND
ACTIVATION
A Personal Touch That Goes a Long Way
For us, “activation” is not a mere marketing jargon.
Instead, it is a chance for brands to unveil their
truest and most honest side through a fascinating
and engaging way.
Integrated personal approach and attentive
dedication to quality production have become
our guiding force in producing an array of events,
such as private parties, product launches, fashion
shows, media trips, as well as intimate dinners.
Each event is aimed to bring forth your brand’s
best image to the forefront consciousness of
every industry player.
Combine this with the most covetable database
of influencers, opinion leaders, tastemakers,
celebrities, VIPs, and media contacts—and you will
have an event that will give a lasting impression
for everyone.
YEAR
2014
media lun ch eon
In order to launch the new collaboration of furniture designer Alvin Tjitrowirjo with FASA and Jenggala and, concurrently, to
create awareness of the new flagship showroom of wallcovering company, Goodrich Gallery at Senopati, we executed a Media
Luncheon of 25 media to be introduced to the Gallery and products, tour the location and have an intimate chat with the designer.
A l vin T . & G ood rich Ga l l er y
Venue : Alvin T. & Goodrich Gallery, Jakarta
Date
P H OT O: JE S S E K ARIS S A
: 3 December, 2014
www . b a z a a rf a s hi o n fe s ti v a l . c o m
Date
: October 2014
we b site de ve l opm e nt
We strived to increase brand awareness of Bazaar Fashion Festival 2015 as an
“inspiring fashion presentation platform” through creative and persuasive social
media and website content. Located at JCC, we also aimed to drive traffic and
increase audience’s loyalty; we provide pre-event, live report and post event
P H OT O: D O K . HARP E R'S B AZ AAR
through Instagram & twitter account and informative website content.
i roo
Publish: January - December 2014
s ocia l m edia content dev elop ment & m ont h ly e-new s letter
P H OT O: hi lari u s jason
As an appointed public relations agency we helped
quality” fashion brand from Taiwan, the activities
iROO to continually engage with its customer
include daily updates on social media, weekly
through creative marketing communication activities.
e-newsletter, encourage product loans to media and
Communicating the brand as an “affordable high
several events to increase public awareness.
J A M E S B O ND 0 0 7
Venue: Ballroom, Hotel JW Marriot Jakarta
Date: 26 Maret, 2014
Venue: Street Gallery - Pondok Indah Mall 3, Jakarta
Date: 31 March - 6 April, 2014
appreciation night a nd vi p l aunch
As appointed public relations, we create appreciation night and VIP launch to introduce
publ ic launch
and create brand awareness of James Bond 007 Ocean Royale fragrance. We conduct a
To gain public awareness of the newly launched James Bond 007 fragrance, we decided
press conference for media, continued with the gala dinner and the launch of the latest
to create fun, modern, adventurous public launch located at Pondok Indah Mall. Among
fragrance from Aroma Abadi, which also celebrated with music performances. We
the exciting James Bond 007 fragrance displays, we create several remarkable activities for
expected to create long-term royalty and emotional relationship with through memorable
public such as talk shows and interesting mini competitions.
entertaining and sophisticated gala dinner experience.
P H OT O: rizki mash u di
PH O T O : tak u n arrosi d & Fika rahma
Good Food Guide - Front & Back Cover.indd 1
08/05/14 11:53
pl a z a i ndone s i a
Publish: may 2014
s h i s e i do
Publish: may 2014
One cannot think well,
love well, sleep well,
if one has not dined well.
Virginia Woolf
2
6
Good Food Guide - Front & Back Cover.indd 2
08/05/14 11:53
good food guide
a complete guide to
plaza indonesia gastronomy
Plaza
P H OT O: a dha togi
Indonesia
has
numerous
ensure people can relish their dining
beauty innovator shisei d o professional
restaurants with absolutely mouth-
experiences
in
mini magazi ne
watering cuisines from traditional
The
provides
information
Shiseido Professional Indonesia partners with salons all
Indonesian
Japanese.
about range of restaurants in Plaza
over the country with products used only at salons to
Therefore, Plaza Indonesia together
Indonesia, its various signature dishes
cater to customers' needs. To reach out further to their
with ASA Medier published “Good
and also special promo that people
partners, Beauty Innovator mini magazine was created
Food Guide” book that offers a
can enjoy.
and distributed to the salon partners, providing advanced
food
to
complete gastronomical guide to
book
Plaza
Indonesia.
PH O T O : hi lari u s jaso n
information on the latest products and hairstyles.
kéra s ta s e dis cipline
a n introdauctor y prev iew
Held at Indonesia Kempinski’s Ballroom we present the latest innovation
of Kérastase through inspiring and memorable launching ceremony. With
the theme “Kérastase Discipline Smooth In Motion Journey”, the launching
event celebrated with music, ballet performances and the screening of
Kérastase Discipline Video Dairy featuring Izabel Jahja, Sigi Wimala and
Syagini Ratna Wulan. Through this event, we intended to establish a more
harmonious relationship with all Kérastase stakeholders, ranging from
consumers, salon owners, business partners and media.
K É rastase
P H OT O:tak u n arrosid
Venue: Ballroom Hotel Indonesia Kempinski, Jakarta
Date: 30 October 2014
kéra s ta s e dis cipline
m edia lun ch eon
As a series of Kérastase Discipline Launching
events, we gave an introduction about Kérastase
Discipline to the media through intimate media
luncheon. Media representatives were also invited
to enjoy the latest innovation of Kérastase, Kérastase
Discipline. Further than that, we aimed to create a
good relationship and beneficial partnership for
future events with the media.
K É rastase
P H OT O: tak u n arrosid
Venue: Ballroom Hotel Indonesia
Kempinski, Jakarta
Date: 30 October 2014
kéra s ta s e dis cipline
pop up s a lon
We intended to introduce Kérastase
Discipline to public through the series of
activities and facilities provided at Kérastase
Discipline Pop-Up Salon. Located at Grand
Indonesia, this event projected for public to
feel the benefits of the series of treatments
and products from Kérastase Discipline.
K É rastase
Venue: Railing Garden District, Level 3A, East Mall,
Grand Indonesia, Jakarta
date: 5 - 9 november, 2014
P H OT O: tak u n arrosid
shoppe33
Venue : The Immigrant Dining Plaza Indonesia, Jakarta
Date : 28 August, 2014
m e dia l u nche on
SHOPPE33.com is online shopping site
offering many international fashion labels
with worldwide reputation. On August 2014,
we introduced Pre-Fall 2014 collection
through a friendly media luncheon. With
about 20 media attending, the media
luncheon followed by mini fashion show
presenting the new collection from Aquilano
Rimondi,
Barbara
Casasola,
Designers
Remix, House of Holland, Markus Lupfer,
OSMAN, Peridot London, Sass & Bide, dan
Veronique Braquinho.
P H OT O: fika rahma
1
2
5
shoppe33
Cre ative Conte nt De ve l opm e nt, Se asonal Cam paig n
E- m ag azine ; SHOPPE33 J ou rnal
E- catal og u e & E- ne wsl e tte r
Venue : jaguar land rover south jakarta
With the significant growth of e-commerce, we helped SHOPPE33.com to increase
Date : 6 may, 2015
engagement with new customers, gain public knowledge about SHOPPE33.com brands &
collection as well as to boost the sales online. Offers designer fashion from world’s luxury
and emerging fashion labels, we create SHOPPE33 Journal as the promotional activities on
the website. SHOPPE33 Journal is an e-magazine provides knowledge about the current
trends, product information and interview session with personalities that represent the brand
DNA of SHOPPE33.COM. In addition, we create offline activities, such as media luncheon to
3
establish a good relationship with media.
6
4
P H OT O:
1 & 6 . hi lari u s jason
2 & 4 . P oppie Mayiesky
3 . H e n d ra K u su ma
5 . R aja S iregar
7 . I fa n H arta n to
8 . An d re Wiredja
8
7
YEAR
2015
1
4
2
paraf
publish: September, 2015
3
pa ra f mag a z ine
A bi-annual magazine consisting of collective
vision and inspiration of Indonesia’s creative
economy movers and shakers, Paraf was launched
at Ideafest 2015. We were assigned as Publishing
Partner, responsible for editorial and content
development. The first edition puts the spotlight
on creative subjects and their strong social impact.
Paraf uncovers inspiration from photographers,
fashion designers, interior designers, architects,
PHOTO:
1 . Muhammad F ad li, take n from artic l e "Ja n gan ber u bah , s u mba " page 1 4 4 .
2 . courtes y of jay su b y akto , taken from artic l e
" J ay subyakto: Merawat trad isi d a n jati d iri i n d o n esia" page 4 8 .
3 . grego gerry, taken from artic l e "Leon ard theosabrata:
semangat se lf ma d e " page 7 4 .
4 . boed i basoeki , take n from artic l e "M era y aka n se n i d i kota y ogy akarta" page 2 4 .
start-ups, retailers, social entrepreneurs, academics,
event organizers, trending markets, social media
influencers, government officials.
shisei d o ULTI M UNE C AM PAI GN
As the appointed public relations
agency
for
Indonesia
to
Shiseido
launch
Cosmetics
their
latest
discovery, Ultimune, we assembled
a photoshoot with carefully selected
key opinion leaders that strongly
represent the product. For Ultimune,
a
power-infusing
restore
skin’s
concentrate
inherent
to
defensive
power, we chose a group of women,
including Joy Roesma, writer; Hanna
Faridl, magazine editor; Chaerany
Putri, youth activist; and Nia Dinata,
film
director
to
accompany
the
ambassador, actress Marsha Timothy
s h i s e i do
PUBLISH: October 2015
as Ultimune’s key opinion leaders.
The women delivered testimonials
for the campaign, which includes
photos, videos, Instagram videos and
posts, as well as showing the videos
during the Wonders of Beauty event
at Senayan City.
P H OT O: tak u n arossi d
shisei d o wond ers of beauty
We were assigned to increase brand
awareness, re-announce the launch
of Shiseido Ultimune and drive traffic
and customer’s acquisition through
a five-day activation in the Atrium
of
Senayan
City.
We
delivered
the objectives through creative &
inspirational series of events and
strategic
&
beneficial
partnership
with third parties, including press
conference,
s h i s e i do
Venue: Atrium, Senayan City, jakarta
date: 14 18 October 2015
memorable
grand
launching ceremony with musical
performances, fashion shows, live
make-over, talk shows, hair shows
and make-up shows.
P HOTO: takun arossid
beach ma rket
In collaboration with Project Link and hellobali
magazine, Dish & That was launched in Bali,
Beach Market edition. Dish & That was created
as a weekend of fun for culinary lovers, F&B
professionals,
hoteliers,
food
entrepreneurs,
food suppliers, chefs, families and the public to
share ideas, exchange knowledge and for casual
networking. In 2015, Dish & That Beach Market
successfully ran the 2015 hellobali Chef Wars,
amateur cooking battle, table setting competition,
pop up food markets with music performances and
d ish & that
P H OT O: boe di basoeki
Venue: taman bhagawan, nusa dua, bali
date: 31 october, 2015
Layar Tancap afternoon at Taman Bhagawan.
T extile Exh ibition
Born out of love for batik, Sejauh Mata Memandang, the brainchild of Chitra
from above the air. We invited the media for a press conference and exclusive
Subyakto and Arya Dipa, launched its first textile exhibition in the newly-opened
preview in the afternoon, and influencers from the social and fashion scene in the
Alternative Public Artspace at The Goods Space, Plaza Indonesia. The exhibition
evening to the opening of the exhibition with over 200 guests attending.
also launched the label’s latest collection, drawing inspiration from algae seen
S ejau h Mata
M ema n d a n g
P H OT O: d av y l in ggar photography
Venue: Alterative Public Artspace, The Goods Space,
Plaza Indonesia, jakarta
date: 27 November, 2015
E- ne wsl e tte r
For a continuing relationship with its
customers, we created a scheduled weekly
e-newsletter distribution for multibrand
fashion restailer, Rococo Group. Under
the company, fashion and lifestyle brands
such as Stuart Weitzman, Giuseppe Zanotti
and multibrand compilation under Rococo
Flagship and The Men’s Store, Rococo
Store, Rococo The Kids and Rococo Resort
including Manolo Blahnik, John Varvatos,
L.A.M.B., See by Chloe, Milly Minis,
Vilebrequin, and more have collection
updates and promotions communicated
through the newsletter to loyal customers.
Customers also receive news on in-store
promotions, including competitions, sale
seasons and special discounts.
rococo
published : 2015
book launch ing
As a prelude to Biyan’s 30th anniversary, Biyan launched its Biyan book. Prior to the grand launching, we executed Press Conference where
we invited around 60 medias to come and witness how special Biyan Book is. Published by Rizzoli and Marc Ascoli as the editor, the grand
launching of Biyan Book followed by a mini fashion show, book-signing by Biyan and guests can enjoy dinner at The Dharmawangsa Jakarta.
bi y a n
wa n aatma d ja
P HO T O :DAV Y LI NGGAR PH OTOGRAPHY
Venue: Jakarta Courtyard,
The Dharmawangsa Hotel Jakarta
Date: 8 january, 2015
d a v y l i ngg a r
Venue: The Papilion Kemang, Jakarta
Date: 17 January - 17 February, 2015
' film' photo ex hibitio n
P H OT O: D AV Y LINGGAR P HO T O G RAPHY
On January 2015, noted Indonesian photographer, Davy
space and process of 17 important artists in Indonesia.
Linggar returns with his photography exhibition aptly titled
Located at Papilion Kemang, we were assigned to arrange
“FILM”. Using the old-scool Large Format film camera, the
the press conference of the exhibition and followed by
photographs were capturing the personal life, creative
exclusive preview in the evening.
private co llection
fashion show "d ewaraja runway co llection 2 0 1 5 "
Through
Iwan
Tirta
Private
Collection,
the
commitment and reputation of its Founder went on and
were evident in the presentation of couture collection
through Dewaraja Runway Collection 2015. The concept of
Dewaraja means the ultimate spiritual achievement. Through
the fashion show, exquisite collection of men and women's
batik pieces were presented inside the the grand ballroom of
Fairmont Jakarta. Over 70 media officials were present to witness
the extravagant show and the press conference prior to the show.
i w a n t i rt a
Venue: Ballroom Fairmont Hotel, Jakarta
Date: 27 April, 2015
PH O T O : a ditya ar n o ldi
the g rand ope ning of
jag u ar l and rove r sou th jakarta
As the largest Jaguar and Land Rover showroom in Southeast Asia, the
Jaguar Land Rover South Jakarta facility officially opened with a celebration.
Appointed as the event conceptor and organizer, we decorated eight
assigned spaces for eight different vehicles within the facility to highlight
each vehicle’s characters and features, invited harpist and social influencer,
Mesty Ariotedjo to perform and host the celebration, and DJ Glen Nanlohy
to close the event with smooth tunes. Champagne toast by the British
j a g u a r l a n d r o v er
P H OT O: tak u n arrosid & Fika rahma
Venue : jaguar land rover south jakarta
Date : 6 may, 2015
Ambassador to Indonesia officiated the grand opening.
YEAR
2016
E D WA R D H U T A B A R A T
Venue: Nusantara Ballroom & Segara Ballroom,
The Dharmawangsa Jakarta
Date: 14 January, 2016
P H OT O: d av y l in ggar photography
Batik E x hibitio n
and Annual Fashion Show
To commemmorate the seasoned
We conducted a press conference
for women. Guests were led down
designer’s 35-year journey, Edward
prior to the show and opened the
the hallway to the exhibition space,
Hutabarat
The
exhibition earlier exclusively for the
conitnuing inside the main area for
Dharmawangsa Jakarta to create a
collaborated
with
members of the press. In the evening,
the fashion show, ending at the dining
batik exhibition and fashion show,
the press joined over 400 guests to
area
presenting his collection of batik
witness the runway show consisting
collections
fabric through the exhibition and latest
of
baskets were displayed.
ready-to-wear pieces on the runway.
gowns, dresses, tops and bottoms
batik
kimonos
for
men
and
where
Edward
of
Hutabarat’s
traditional
woven
2
bjb precious mag a z ine
As a part of BJB Bank, one of the biggest
banks in Indonesia, BJB Precious is here to
accommodate the needs of their precious
customers with the best and exclusive
services. Not solely providing the financial
products and services, BJB Precious
Magazine distributed regularly every three
months to the customers as the commitment
to give the maximum services. Appointed as
1
the editorial team for BJB Precious magazine,
the magazine provides information about
current trends on lifestyle and interesting
point of view about current financial news.
3
4
BJB PRECIOUS
P HO T O:
1. IFAN H ARTANTO
2. P UTRI ANI NDYA
3. RYA N ALDO
4. DO K. TAN TI K LAM
publish: FEBRUARY, 2016
the
principal
Boedi Basoeki is a seasoned media and
communication professional well known for
his influential involvements in the Indonesian
lifestyle publishing industry.
Previously, he spent more than 12 years in
various management and editorial roles at
renowned magazines in Indonesia, including
at franchise titles such as Harper’s Bazaar,
Esquire, and Marie Claire. He was also
the Editor-at-Large at CLARA Indonesia,
propelling the local fashion title to the media
forefront by spearheading the magazine’s
editorial direction and leading its business
development strategy.
Boedi
believes
that,
to
stay
relevant,
knowledgeable and rapidly changing audience
in this digital age. It is integral for a brand
to speak in accordance with its core values
as well as understand the behavior of its
audience. This way, each communication
element can have an emotional connection
that will propel the brand forward.
His extensive experience in the media and
communication industry is a leading testament
to his drive in continuously improving the
landscape of lifestyle businesses in Indonesia.
Now as the principal of ASA Medier, he is
armed with a vision to take this endeavor to
the next level by bringing together the best
clients and talents into his communication
He
believes
The team at ASA Medier consists of
young and creative minds who are
passionate about being involved in
the lifestyle industry. With diverse
brands must keep up with an even more
agency.
the
TEAM
that
by
bringing
together the best clients and talents into
his communication agency, he can create a
beneficial and harmonious relationship among
a diverse variety of players in the industry.
experience in journalism, fashion
business, e-commerce, marketing,
publishing, public relations and
event management, the team
contribute to one another's work,
resulting in a harmonious working
environment, supporting out-ofthe-box inspiration and artistry.
www.
ASA
medier
.com
PT. ASA Medier
Plaza Bisnis I, 1st Floor, Unit 112
Jl. Kemang Raya No. 2
Jakarta 12730
T . +6221 7179 3764
F. +6221 7179 3764
E. [email protected]
For more updates:
@ASAMedier