NEW - Nationwide Candy

Excellence in
HERSHEY®’S Brands drive the season
•Hershey is the largest manufacturer with a 37.7% share1
•Hershey has the highest household penetration during
Halloween (37%)2
•Hershey consumers spend
more per shopping trip
($4.66 per trip)2 and purchase
more frequently (1.7 times)2
HERSHEY ’S has
3 of the season’s top 5 brands 3
®
10.0%
8.5%
•Consumers spend more per
season on HERSHEY ’S
($7.96 per buyer)2
6.4%
®
Key
Consumer
Insights
5.8%
4.9%
Snickers
Mars
Assortments
Assortments
4
•Consumers want to be the “cool house” with recognizable brands
•Over 65% of consumers indicated purchase decisions are made
in-store
•Shoppers often look for a variety of types of “eats” (chocolate and
non-chocolate candy) to cover kids’ preferences (and/or dietary
limitations)
•Basket size of shoppers who buy Halloween candy is larger than
baskets without Halloween candy
2
1 Nielsen, Food COT, HWN Universe, 9 w/e 11/7/10
2 Nielsen US Homescan Panel Data, 12 w/e 11/6/10
3 Nielsen FDMx 9 w/e 11/6/10
4 Halloween 2010 The Cambridge Group & Halloween 2010 Mind Modeling
5 Nielsen Sales Rates Total US; Total Snack Size 4 w/e 10/30/10
Halloween Execution
DISPLAY PLAN
Multiple points of interruption
LEGEND: 5
Displays are important:
1
2
3
4
5
6
• Early sales are more impulsive during Halloween
• Consumers see Halloween displays in the store as a
“permission slip” for buying candy early 4
Location
Promo/Seasonal
Lobby
Front Runway
Left/Right Runway
In Aisle
Rear Runway
6
4
Sales Rate
Index
117
107
101
100
91
88
6
SS Regular Mod.
Right Runway
5
CPC Mod.
Left Runway
4
SS Jumbo Mod.
Seasonal Aisle
1
5
Std. Bar Shippers
Front Runway
3
3
100 pc. SS Mod.
Lobby
2
2
<
<
Depth
12.875"
>
> <
Width
23.5"
>
• Regular, Jumbo and Small
Snack Size DRC designs now
share a common footprint
• Mix & match merchandising
made easy!
Height
11.125"
Height
5.5"
<
NEW
Common footprint
DRCs make
merchandising
simple
>
SS Regular Mod.
Lobby
<
Depth
12.875 "
>
> <
Width
23.5"
3
Halloween Season
Early Displays Pay Off
Over 50% of the Halloween candy purchased
during the season is NOT for Trick-or-Treat1
•Consumers intentionally buy Halloween candy early
in the season for uses other than Trick-or-Treat
(e.g. candy bowls, crafts, festive treat for lunch,
or as a snack for seasonal events)1
•Display candy early in the season
and in high traffic locations to
capture profitable and highly
impulsive sales
•Ensure early displays of Snack Size
Candy – Halloween’s largest
packtype, representing 62.5% of
Halloween sales – to entice
pre-Trick-or-Treat snacking 2
Item #34000-98153
REESE’S /KIT KAT Snack Size Assortment
Display-Ready Quarter-Module 188ct.
®
4
®
1 Halloween 2010 The Cambridge Group & Halloween 2010 Mind Modeling
2 Nielsen FDMx Halloween 2010
Starts Early and Finishes Strong
AUG
SEP
OCT
Twelve HERSHEY®’S Brands will
have TV advertising throughout
the Halloween Season
Scan this Quick Response (QR) code
with your smartphone to see the
REESE’S Halloween spot.
(or visit www.hersheys.com/qr/reeses)
Text SCAN to 43588 to get a free
scanner app.
Scan this Quick Response (QR) code
with your smartphone to see the
KIT KAT Halloween spot.
(or visit www.hersheys.com/qr/kitkat)
3 National FSIs
• Strategically timed to drive early, mid and
late-season sales with high-value coupons
Unprecedented TV Advertising
will provide strong brand support during
the Season.
August
VOID
Graphics subject to change.
Coupon values to be announced.
September
VOID
October
5
22% of Consumers Tried
NEW
Snack Size Items
NEW ITEMS
Item # 34000-98513
6ct. DRC
Super Snack Size Stand Up Bag
Chocolate Assortment 210 Piece
76.18 oz.
Item # 34000-98499
6ct. DRC
Super Snack Size Stand Up Bag
Chocolate / Sugar Candy Mixed
Assortment 130 Piece 53.03 oz.
6
Item # 34000-98498
Item # 34000-98496
12ct. DRC
HERSHEY ’S Lovers’ Assortment
50 Piece Snack Size 22.5 oz.
8ct. DRC
Super Snack Size Chocolate / Sugar Candy
Mixed Assortment 140 Piece 56.07 oz.
®
New Candy During Halloween 2010*
NEW
Candy Dish Items
Item # 34000-98512
9ct. DRC
Halloween
REESE’S Peanut Butter Cups &
KIT KAT Miniatures Assortment
Party Bag 36 oz.
®
®
Item # 34000-21559
9ct. DRC
Halloween
HERSHEY ’S Miniatures
Assortment Party Bag
36 oz.
®
Item # 34000-11525
36ct. DRC
Fall HERSHEY ’S KISSES Brand
Pumpkin Spice Flavor 10 oz.
®
NEW
NEW ITEMS
Item # 34000-12327
®
36ct. DRC
Fall REESE’S PIECES
Candy 14 oz.
®
®
Instant Consumable Items
Item # 34000-01214
Item # 34000-24616
6/48ct.
CADBURY Screme Egg Candy 1.2 oz.
9/36ct.
KIT KAT Halloween Bar 1.55 oz.
®
®
* Hershey Seasonal Tracker - Halloween 2010
7
Consumers Want to Be the
Item #34000-40204
36ct. DRC
Item #34000-40211
24ct. RSC
REESE’S Peanut Butter Cups
Snack Size 10.5 oz.
®
NEW
Graphics
0
34000 40211
3
BAG UPC
Item #34000-47374
REGULAR SNACK SIZE
36ct. DRC
REESE’S Peanut Butter
Pumpkins Snack Size 10.2
oz.
®
0
34000 47374
8
BAG UPC
Item #34000-15300
36ct. DRC
REESE’S FAST BREAK
Snack Size 11.39 oz.
®
0
®
34000 15310
7
BAG UPC
Item #34000-08730
36ct. DRC
REESE’S PIECES Snack Size
11.2 oz.
®
0
®
34000 08730
3
BAG UPC
8
* Halloween 2010 Mind Modeling
Cool House with Big Brands*
Item #34000-08745
36ct. DRC
Item #34000-08752
24ct. RSC
KIT KAT Snack Size 10.78 oz.
®
0
34000 08752
5
BAG UPC
Item #34000-07740
36ct. DRC
KIT KAT Orange Snack Size
10.29 oz.
®
34000 07740
REGULAR SNACK SIZE
0
3
BAG UPC
Item #34000-07055
36ct. DRC
Item #34000-07053
12ct. RSC
HERSHEY ’S Milk Chocolate
Snack Size 10.35 oz.
®
0
34000 07053
4
BAG UPC
Item #34000-09257
36ct. DRC
Item #34000-09256
12ct. RSC
HERSHEY ’S Milk Chocolate
with Almonds Snack Size
10.35 oz.
®
0
34000 09256
BAG UPC
7
9
Consumers Buy Candy More Th
Item #34000-07072
36ct. DRC
HERSHEY ’S Cookies ‘N’ Creme
Snack Size 10.35 oz.
®
34000 07072
0
5
BAG UPC
Item #34000-08814
36ct. DRC
MR. GOODBAR Snack Size 10.35 oz.
®
34000 08814
0
0
REGULAR SNACK SIZE
BAG UPC
Item #34000-38625
36ct. DRC
Item #34000-38620
12ct. RSC
HERSHEY ’S TAKE 5 Snack Size
11.25 oz.
®
®
34000 38626
0
0
BAG UPC
Item #34000-02062
36ct. DRC
YORK Peppermint Patties
Snack Size 11.4 oz.
®
0
34000 02070
6
BAG UPC
Item #10700-06220
24ct. DRC
HEATH Toffee Bar Snack Size
11.5 oz.
®
10
0
10700 06210
BAG UPC
9
* Hershey Seasonal Tracker - Halloween 2010
an Any Other Halloween Season Item*
Item #34000-02030
36ct. DRC
Item #34000-02040
12ct. RSC
ALMOND JOY Snack Size
11.3 oz.
®
0
34000 02040
9
BAG UPC
Item #34000-02000
36ct. DRC
Item #34000-02010
REGULAR SNACK SIZE
12ct. RSC
MOUNDS Snack Size 11.3 oz.
®
0
34000 02010
2
BAG UPC
Item #10700-70800
36ct. DRC
Item #10700-70810
12ct. RSC
PAYDAY Snack Size 11.6 oz.
®
0
10700 70810
6
BAG UPC
Item #34000-58354
20ct. DRC
TWIZZLERS Strawberry Twists
Snack Size 22 oz.
®
0
34000 58302
7
BAG UPC
11
Small Snack Size
NEW
Graphics
Item #10700-51903
16ct. DRC
JOLLY RANCHER
Assorted Chews Snack
Size 12.2 oz.
®
0
10700 51901
6
SMALL SNACK SIZE
BAG UPC
Item #10700-02650
24ct. DRC
WHOPPERS Malted Milk
Balls Snack Size 9 oz.
Item #34000-58032
®
36ct. DRC
TWIZZLERS Strawberry
Twists Snack Size 16 oz.
®
0
34000 58002
BAG UPC
6
10700 02660
0
6
BAG UPC
Item #34000-50206
Item #10700-53155
12ct. DRC
TWIZZLERS Sweet &
Sour Filled Twists
Snack Size 11.2 oz.
24ct. DRC
MILK DUDS
Snack Size 9.3 oz.
®
12
0
34000 50204
BAG UPC
2
®
0
10700 53104
BAG UPC
9
Jumbo Snack Size
Item #34000-40369
Item #34000-07674
10ct. DRC
Item #34000-40362
12ct. DRC
Item #34000-07668
10ct. RSC
REESE’S Peanut Butter
Cups Jumbo Snack Size
19.5 oz.
12ct. RSC
KIT KAT Jumbo Snack
Size 20.1 oz.
®
0
34000 40362
2
®
0
BAG UPC
34000 07666
6
BAG UPC
Item #34000-47346
Item #34000-09202
12ct. DRC
REESE’S Peanut
Butter Pumpkins Jumbo
Snack Size 19.2 oz.
12ct. DRC
Item #34000-07054
®
0
34000 47357
1
0
34000 07054
1
BAG UPC
Item #34000-04266
Item #34000-09061
12ct. DRC
Item #34000-04265
12ct. DRC
Item #34000-07061
12ct. RSC
ALMOND JOY Jumbo
Snack Size 20.1 oz.
12ct. RSC
HERSHEY ’S
Cookies ‘N’ Creme Jumbo
Snack Size 17.1 oz.
®
34000 04261
BAG UPC
12ct. RSC
HERSHEY ’S
Milk Chocolate Jumbo
Snack Size 19.8 oz.
®
BAG UPC
0
JUMBO SNACK SIZE
NEW
Graphics
6
®
0
34000 07061
BAG UPC
9
13
The Leader in Both Traditional
Item #34000-20005
LARGE ASSORTED SNACK SIZE
12ct. DRC
ASSORTED 70pc. Snack Size
24.44 oz.
0
34000 20006
1
BAG UPC
Item #34000-20140
10ct. DRC
TWIZZLERS and JOLLY RANCHER
Assorted 85pc. Snack Size
31 oz.
®
0
34000 20140
®
2
BAG UPC
Item #34000-20993
12ct. DRC
HERSHEY ’S MONSTER MIX
80pc. Snack Size 24.3 oz.
®
0
®
34000 20993
4
BAG UPC
14
* Nielsen FDMx, 9 w/e 11/7/10
and Large Size Bag Segments*
Item #34000-23248
24ct. DRC
REESE’S LOVERS’ 30pc.
Snack Size 16.7 oz.
®
0
34000 23247
5
BAG UPC
LARGE ASSORTED SNACK SIZE
Item #34000-20237
24ct. DRC
Item #34000-20248
12ct. RSC
ALL TIME GREATS 30pc.
Snack Size 15.92 oz.
®
0
34000 20237
9
BAG UPC
Halloween Novelty Candy
Item #34000-20229
2ct. RSC
Assorted Halloween Pail 100pc. Snack
Size 38.7 oz.
0
34000 20229
4
ITEM UPC
15
Assortments Combine to Out
Item #34000-23239
12ct. DRC
REESE’S LOVERS’ 50pc.
Snack Size 27.8 oz.
EXTRA LARGE ASSORTED SNACK SIZE
®
0
34000 23239
0
BAG UPC
Item #34000-07672
12ct. DRC
KIT KAT Assortment 50pc.
Snack Size 24.5 oz.
®
0
34000 07672
7
BAG UPC
NEW
Item #34000-98498
12ct. DRC
HERSHEY ’S Lovers’
Assortment 50pc.
Snack Size 22.5 oz.
®
0
34000 98498
5
BAG UPC
16
* Nielsen FDMx, 9 w/e 11/7/10
sell All Other Assortments*
Item #34000-20242
12ct. DRC
ALL TIME GREATS 50pc.
Snack Size 26.21 oz.
®
0
34000 20242
3
EXTRA LARGE ASSORTED SNACK SIZE
BAG UPC
Item #34000-23249
12ct. DRC
SCARE N’ SHARE MIX 50pc.
Snack Size 22.7 oz.
0
34000 23249
9
BAG UPC
Item #34000-20239
12ct. DRC
ASSORTED SHAPES 50pc.
Snack Size 25.05 oz.
0
34000 20239
3
BAG UPC
Item #34000-20230
12ct. DRC
PIECES & MORE™ 50pc.
Snack Size 26.5 oz.
0
34000 20230
0
BAG UPC
17
Giant Assortments for Hordes of
Top
Seller
Item #34000-20244
10ct. DRC
ALL TIME GREATS 100pc.
Snack Size 36.22 oz.
®
0
34000 20244
7
GIANT ASSORTED SNACK SIZE
BAG UPC
Item #34000-23251
12ct. DRC
TWIZZLERS Assortment
120pc. Snack Size 48 oz.
®
0
34000 23251
2
BAG UPC
Item #10700-20089
12ct. DRC
JOLLY RANCHER Assortment
120pc. Snack Size 41.5 oz.
®
0
10700 20089
1
BAG UPC
Item #34000-20992
12ct. DRC
Assorted 100pc. Snack Size
33.4 oz.
18
0
34000 20992
BAG UPC
7
Trick-or-Treaters and Partygoers
Item #34000-98134
12ct. DRC
REESE’S and KIT KAT 75pc.
Snack Size 40.93 oz.
®
0
®
34000 20888
3
BAG UPC
GIANT ASSORTED SNACK SIZE
Item #34000-23241
12ct. DRC
Assorted 100pc. Snack Size
39.9 oz.
0
34000 23241
3
BAG UPC
Item #34000-20238
12ct. DRC
Shapes Assortment 75pc.
Snack Size 38.27 oz.
0
34000 20238
6
BAG UPC
Item #34000-20241
10ct. DRC
Chocolate Assortment 100pc.
Snack Size 38.42 oz.
0
34000 20241
BAG UPC
6
19
Big Brand Super Assorted Sn
NEW
Item #34000-98499
6ct. DRC
Super Snack Size Stand Up Bag
Chocolate / Sugar Candy Mixed
Assortment 130pc. Snack Size
53.03 oz.
0
34000 98499
2
SUPER ASSORTED SNACK SIZE
BAG UPC
Item #34000-23250
6ct. DRC
DEMON TREATS Stand Up Bag
130pc. Snack Size 51.2 oz.
0
34000 23250
5
BAG UPC
NEW
Mix
Item #34000-20240
6ct. DRC
Assorted Chocolate Stand Up Bag
125pc. Snack Size 51.78 oz.
0
34000 20240
BAG UPC
20
9
ack Size
NEW
Item #34000-98513
6ct. DRC
Super Snack Size Stand Up Bag
Chocolate Assortment
210pc. 76.18 oz.
0
34000 98513
5
SUPER ASSORTED SNACK SIZE
BAG UPC
NEW
Item #34000-98496
8ct. DRC
Super Snack Size Chocolate / Sugar
Candy Mixed Assortment 140pc.
56.07 oz.
0
34000 98496
1
BAG UPC
Non-Chocolate
Candy Accounts
for 27% of
Halloween Sales*
* Nielsen FDMx, 9 w/e 11/7/10
21
Candy Dish Favorites- Ideal for
Item #34000-44906
36ct. DRC
Fall REESE’S MINIATURES 11 oz.
®
0
34000 44900
2
BAG UPC
Item #34000-13023
36ct. DRC
Fall HERSHEY ’S KISSES Brand Milk Chocolates
11 oz.
C A N D Y D I S H – FA L L C L A SS I C B AG S
®
0
®
34000 13022
1
BAG UPC
Item #34000-07610
24ct. DRC
Fall KIT KAT MINIATURES 10 oz.
®
0
34000 07610
9
BAG UPC
Item #34000-21025
36ct. DRC
Fall HERSHEY ’S MINIATURES 11 oz.
®
0
34000 21024
4
BAG UPC
Item #34000-02063
28ct. DRC
Fall YORK Peppermint Pattie Pumpkins 11 oz.
®
0
34000 02063
8
BAG UPC
Item #34000-11525
36ct. DRC
Fall REESE’S PIECES Candy 14 oz.
®
NEW
0
®
34000 11525
9
BAG UPC
Item #34000-12327
36ct. DRC
Fall HERSHEY ’S KISSES Brand Pumpkin
Spice Flavor 10 oz.
®
22
®
NEW
0
34000 12323
BAG UPC
0
Fall Crafts, Baking & Entertaining
Item #34000-44590
24ct. DRC
Halloween Family Size REESE’S MINIATURES 18.5 oz.
®
0
34000 44590
5
BAG UPC
NEW
Item #34000-12002
C A N D Y D I S H – F A M I LY S I Z E & P A R T Y B A G S
24ct. DRC
Halloween Family Size
HERSHEY ’S KISSES Brand Milk Chocolates 18.5 oz.
®
NEW
0
®
34000 12001
7
BAG UPC
Item #34000-21522
24ct. DRC
Halloween Family Size HERSHEY ’S MINIATURES 18.5 oz.
®
0
NEW
34000 21523
2
BAG UPC
New Party Bag Assortments
Halloween is the
#2
Party Occasion*
Item #34000-98512
9ct. DRC
Halloween
REESE’S Peanut Butter Cups
& KIT KAT MINIATURES
Assortment Party Bag 36 oz.
®
®
NEW
0
34000 98512
8
BAG UPC
Item #34000-21559
9ct. DRC
Halloween
HERSHEY ’S MINIATURES
Assortment Party Bag 36 oz.
®
NEW
0
34000 21559
1
BAG UPC
* Halloween Tracker 2010
23
REESE’S® Standard and King Size
Are the TOP 2 Halloween
Item #34000-47325
6/36ct.
REESE’S Peanut Butter
Pumpkin 1.2 oz.
NEW
Graphics
#1
Halloween
Count Goods
Item*
®
0
0
34000 47213
BOX UPC
I N S TA N T C O N S U M A B L E S
344710
3
Expands to
0 34000 00471 3
0
NEW
Item #34000-01214
6/48ct.
CADBURY Screme Egg Candy
1.2 oz.
®
0
34000 01214
5
BOX UPC
0
345260
0
Expands to
0 34000 00526 0
NEW
Item #34000-24616
9/36ct.
KIT KAT Halloween Bar
1.55 oz.
®
0
34000 24617
ITEM UPC
0
34000 24616
8
BOX UPC
4 Spooky Bar Designs
24
5
Peanut Butter Pumpkins
Instant Consumables*
Item #34000-47367
#2
Halloween
Count
Goods
Item*
NEW
Graphics
6/24ct.
REESE’S Peanut Butter
Pumpkins King Size 2.4 oz.
®
0
34000 47367
0
BOX UPC
34000 47368
K I N G S I Z E & M U LT I PA C K
0
7
ITEM UPC
NEW
Graphics
Item #34000-47203
24ct. DRC
REESE’S Peanut Butter
Pumpkins 6-Pack 7.2 oz.
®
0
34000 47203
1
ITEM UPC
* Nielsen FDMxC, 9 w/e 11/7/10
25
HERSHEY®’S Accounts for 75.8% of All
REESE’S® Peanut Butter Pumpkins*
SHIPPERS & COUNTER UNIT
NEW
Mix &
Graphics
NEW
Graphics
Item #34000-47328
REESE’S Peanut Butter Pumpkin 144ct.
2-in-1 Display (Counter Unit/Power Wing)
®
• 144 REESE’S® Peanut Butter Pumpkin, 1.2 oz.
Set-up Dimensions: 14.85" W x 9.60" D x 13.00" H
REESE’S® Peanut
Butter Pumpkin
1.2 oz.
0
344710
3
Expands to
0 34000 00471 3
KIT KAT® Halloween
Bar 1.55 oz.
34000 24617
0
5
ITEM UPC
Item #34000-98497
Halloween Assorted Instant
Consumables 432ct. Shipper
• 180 REESE’S® Peanut Butter
Pumpkin, 1.2 oz.
• 144 KIT KAT® Halloween Bar,
1.55 oz.
• 72 YORK® Peppermint Batty,
1.2 oz.
• 36 HERSHEY®’S Milk
Chocolate Ghost, 1.2 oz.
26
Set-up Dimensions:
19.5" W x 18" D x 55.25" H
YORK®
Peppermint Batty
and HERSHEY®’S
Milk Chocolate
Ghost are
available only in
this shipper
#34000-98497
YORK®
Peppermint
Batty 1.2 oz.
HERSHEY®’S
Milk Chocolate
Ghost 1.2 oz.
0
346350
9
Expands to
0 34000 00635 9
0
347850
1
Expands to
0 34000 00785 1
* Nielsen FDMx, 9 w/e 11/7/10
Halloween Count Goods, Led by
NEW
NEW
NEW SHIPPERS
Item #34000-01215
Item #34000-47551
REESE’S Peanut Butter Pumpkin 432ct. Shipper
CADBURY Screme Egg Candy 240ct. 3-in-1
Display (Counter Unit/Power Wing/Shipper)
• 432 REESE’S® Peanut Butter Pumpkin, 1.2 oz.
• 240 CADBURY® Screme Egg Candy, 1.2 oz.
Set-up Dimensions: 19.5" W x 18" D x 55.25" H
Set-up Dimensions: 14" W x 13" D x 42" H
®
®
0
REESE’S® Peanut Butter
Pumpkin 1.2 oz.
344710
3
Expands to
0 34000 00471 3
0
CADBURY® Screme Egg
1.2 oz.
345260
0
Expands to
0 34000 00526 0
27
Non-Seasonal Graphics Allow
for Early-Start Displays
NEW
Chocolate & Sugar
Mod
E V E R Y DAY M O D U L E D I S P L AY S
Item #34000-98495
Item #34000-98153
188ct.
REESE’S /KIT KAT Snack Size
Assortment Display-Ready Quarter-Module
108 Bags REESE’S® Peanut Butter Cups Snack
Size, 10.5 oz.
80 Bags KIT KAT® Snack Size, 10.78 oz.
®
®
188ct.
Snack Size Small Bag
Assorted Display-Ready
Quarter-Module
72 Bags TWIZZLERS®
Strawberry Twists
Snack Size 16 oz.
48 Bags MILK DUDS®
Snack Size 9.3 oz.
40 Bags WHOPPERS®
Malted Milk Balls
Snack Size 9 oz.
28 Bags JOLLY RANCHER®
Assorted Chews Snack Size
12.2 oz.
Set-up Dimensions: 20.00" W x 24.00" D x 45.00" H
Set-up Dimensions: 20.00" W x 24.00" D x 46.88" H
Item #34000-20246
60ct.
Assorted Snack Size
Display-Ready Quarter-Module
30 Bags ALL TIME GREATS®
100pc. Snack Size, 36.22 oz.
30 Bags 100pc. Snack Size
Assortment, 39.9 oz.
Set-up Dimensions:
20.00" W x 24.00" D x 44.62" H
Item #34000-20247
240ct.
Giant Assortment Bag Display-Ready Module
120 Bags ALL TIME GREATS® 100pc. Snack Size
36.22 oz.
120 Bags 100pc. Snack Size Assortment 39.9 oz.
28
Set-up Dimensions: 40.00" W x 48.00" D x 45.00" H
Big Brand Halloween Displays
S E A S O N A L M O D U L E D I S P L AY S
Item #34000-40212
672ct.
REESE’S Snack Size
Display-Ready Module
672 Bags REESE’S® Peanut Butter
Cups Snack Size, 10.5 oz.
®
Set-up Dimensions:
40.00" W x 48.00" D x 43.50" H
Item #34000-07631
672ct.
KIT KAT Snack Size
Display-Ready Module
672 Bags KIT KAT® Snack Size,
10.78 oz.
®
Set-up Dimensions:
40.00" W x 48.00" D x 45.50" H
29
Regular Snack Size Module Displays
Item #34000-98489
S E A S O N A L M O D U L E D I S P L AY S
808ct.
Assorted Snack Size Display-Ready Module
312 Bags of REESE’S® Peanut Butter Cups
Snack Size, 10.5 oz.
224 Bags of KIT KAT® Snack Size, 10.78 oz.
144 Bags of HERSHEY®’S Milk Chocolate
Snack Size, 10.35 oz.
128 Bags of ALMOND JOY® Snack Size, 11.3 oz.
Set-up Dimensions: 40.00" W x 48.00" D x 45.00" H
Item #34000-98154
364ct.
REESE’S /KIT KAT Snack Size Display-Ready
Half-Module
204 Bags of REESE’S® Peanut Butter Cups
Snack Size, 10.5 oz.
160 Bags of KIT KAT® Snack Size, 10.78 oz.
®
®
Set-up Dimensions: 20.00" W x 48.00" D x 45.00" H
30
Jumbo Snack Size Module Displays
Item #34000-98490
232ct.
Jumbo Bag Display-Ready Half-Module
96 Jumbo Bags of REESE’S® Peanut Butter
Cups, 19.5 oz.
72 Jumbo Bags of KIT KAT®, 20.1 oz.
32 Jumbo Bags of ALMOND JOY®, 20.1 oz.
32 Jumbo Bags of HERSHEY®’S Milk
Chocolate, 19.8 oz.
Set-up Dimensions: 24.00" W x 40.00" D x 40.00" H
S E A S O N A L M O D U L E D I S P L AY S
Packaged Candy Module
Display
Item #34000-98727
Item #34000-20249
144ct.
Assorted Snack Size
Display-Ready Quarter-Module
71 Bags of ALL TIME GREATS®
30pc. Snack Size, 15.92 oz.
24 Bags of TWIZZLERS®/
JOLLY RANCHER® Assortment
85pc. Snack Size, 31.0 oz.
49 Bags of REESE’S® LOVERS’
30pc. Snack Size, 16.7 oz.
Set-up Dimensions:
20.00" W x 24.00" D x 41.12" H
276ct.
Fall Packaged Candy
Quarter-Module
72 Fall REESE’S®
Miniatures, 11 oz.
72 Fall HERSHEY®’S
Miniatures, 11 oz.
36 Fall REESE’S®
PIECES® Candy, 14 oz.
36 Fall HERSHEY®’S
KISSES® Brand Milk
Chocolates, 11 oz.
36 Fall HERSHEY®’S
KISSES® Brand Pumpkin
Spice Flavor, 10 oz.
24 Fall KIT KAT®
Miniatures, 10 oz.
Set-up Dimensions:
20.00" W x 24.00" D x
45.00" H
31
Merchandise to Create
Emotion Using HERSHEY®’S
Halloween Point of Sale
HERSHEY’®S
HALLOWEEN
MYLAR
BALLOONS
FRONT
BACK
HERSHEY’®S
HALLOWEEN
4 TIER
DISPLAY
FRONT
BACK
HERSHEY’®S HALLOWEEN 2 SIDED STANDEE
POS available through HERSHEY®’S Retail Team
(NOT Requisitionable, via allocation)
© 2011 THE HERSHEY COMPANY
21 02 722
(DCT/MV)