Media Data 2016 - Werbeartikel Nachrichten

Transcription

Media Data 2016
Efficient target group communications for the promotional products market
www.waorg.com/english
THE EXPERIENCE OF HAPTI C ADVERTI SI NG
Der Newsletter für neue Werbeartikel
P ROMOTIONAL G IFT
A WARD 2012
Contents
Contact Details
Contact partners and publishers
3
Publishing Portfolio
Magazines and target groups
4
Advertisement Prices and Topics
Werbeartikel Nachrichten
6
eppi magazine
8
Promotion Products
10
HAPTICA®11
Other Advertising Options
Jobshop12
Product Guide
12
Distributor Guide
12
Supplements12
Accurate advertising – reader structure and target group selection for supplements
13
Technical Guidelines
Advertising formats
14
Data transfer for advertisements and editorials
16
Online/Digital
WA Web – our web portals
17
Newsletters: WA eLETTER, eppi newsflash & Promotion PRODcast
18
2
Contact Details
Your contact partners for advertisements
Jochen Thoma
(National Director)
Tel.: +49 / 221 / 6 89 11– 34
[email protected]
Austria, Switzerland and
German zip-code areas 4, 5, 6
Sarah Vieten
(International Director)
Tel.: +49 / 221 / 6 89 11– 19
[email protected]
Benelux, France, Great Britain, Ireland
and German zip-code area 7
Daniela Dragunova
Tel.: +49 /221 / 6 89 11– 53
[email protected]
Czech Republic, Slovakia
and German zip-code area 7
Dorothee Luberichs
Tel.: +49 / 221 / 6 89 11– 33
[email protected]
Scandinavia, The Baltic States, Spain, Portugal,
Italy and German zip-code areas 0, 1, 2, 3
Alicia Mancino
Tel.: +49 / 221 / 6 89 11– 27
[email protected]
Eastern Europe, Turkey
and German zip-code areas 8, 9
Your contact partner for online advertising
Ralf Bales
Tel.: +49 / 221 / 6 89 11– 21
[email protected]
Your contact partners for editorials
WA Nachrichten – Dr. Mischa Delbrouck
eppi magazine – Till Barth
Promotion Products – Heike Pohl HAPTICA® – Andrea Bothe
Tel.: +49 / 221 / 6 89 11– 11
Tel.: +49 / 221 / 6 89 11– 25
Tel.: +49 / 221 / 6 89 11– 30
Tel.: +49 / 221 / 6 89 11– 17
[email protected]
[email protected]
[email protected]
[email protected]
Your contact partner for advertisement data
Anik Ginet Servais Tel.: +49 / 221 / 6 89 11– 14
[email protected]
Publishers
WA Media GmbH
Waltherstraße 49-51
D-51069 Cologne
Tel.: +49 / 221 / 6 89 11– 0
Fax: +49 / 221 / 6 89 11– 10
[email protected]
www.waorg.com
Managing Shareholder:
Michael Scherer
Management:
Ralf Bales, Dr. Mischa Delbrouck
Deutsche Bank
Sort code: 370 700 24
Account: 4 698 122
IBAN: DE18 3707 0024 0469 8122 00
BIC: DEUTDEDBKOE
Postbank Essen
Sort code: 360 100 43
Account: 140 708 433
IBAN: DE97 3601 0043 0140 7084 33
BIC: PBNKDEFF
HRB 30697
District Court of Cologne
VAT Identification No.: DE119998878
All of the prices stated in the Media Data exclude the applicable VAT charges.
Individual consultation: Tel.: +49 / 221 / 6 89 11– 0 or [email protected]
3
Publishing Portfolio
Werbeartikel Nachrichten
Target group: German-speaking
promotional products distributors (D/A/CH)
Total circulation (IVW-tested, II/2015):
Pool of addresses:
Frequency:
Subscription prices:
10,000 copies
14,000
Monthly
Germany €42, other countries €60
Web:www.wanachrichten.de
Newsletter:
WA eLETTER
eppi magazine
Target group: European promotional
products distributors (excl. D/A/CH)
Language:
English
Circulation:10,000 copies
Pool of addresses:
16,000
Frequency:
Six times per year
Web:www.eppi-magazine.com
Newsletter:
eppi newsflash
P ROMOTIONAL G IFT
A WARD
Promotional Gift Award
Cross-target group offer
International design competition that distinguishes innovative
and trend-setting promotional products.
www.promotionaward.com
4
Promotion Products
Target group:
German-speaking end-users (D/A/CH)
Circulation:
30,000 copies
Pool of addresses:
60,000
Frequency:
Six times per year
Web:www.promotion-products.biz
Newsletter:
Promotion PRODcast
HAPTICA®
Target group: German-speaking marketing
decision-makers (D/A/CH)
Circulation:
Frequency:
30,000 copies
Twice a year
Web:www.haptica.biz
THE EXPERIENCE OF H APT IC AD VER T IS ING
HAPTICA® live
Cross-target group offer
The HAPTICA® live unites a promotional products show, the Promotional Gift Award prize-giving ceremony, a best practice special
exhibition, a lecture programme and a get-together in this unique
“experiencing haptic advertising” format. In 2016, the HAPTICA®
live is being staged at the World Conference Center in D-Bonn on
March 16.
www.haptica-live.de
5
Werbeartikel Nachrichten: Advertisement Prices and Topics
Format
Target group:
German-speaking promotional
products distributors (D/A/CH)
Total circulation
(IVW-tested, second quarter):
Frequency:
Price b/w
Price 4c
1/1 page
€1,900
€2,770
1/2 page
€1,370
€2,240
1/3 page
€1,220
€2,090
10,000 copies
Monthly
1/4 page
€900
€1,770
14,000
JobShop
Pool of addresses:
€550
Advertisement formats see page 14-15
Advertisement price list No. 34, as of 2016
Edition
346
February 2016
347
March 2016
348
April 2016
349
May 2016
350
June 2016
6
Main Topics
Editorial/Advertisement Deadline
Print Materials
for Adverts
Publication
Date
• Promotional Gift Award 2016: The Winners
• Sweets & Snacks
• 2016 Football European Championships and
2016 Olympic Games
• Review: PSI 2016/Novelties 2016
19-01-16
22-01-16
29-01-16
• Made in Germany
• Hot Times: Summer, Vacation, Barbecues
• Kids Promotion
• Showroom: Trends & Classics
29-01-16
05-02-16
29-02-16
• Promotional Textiles & Headwear
• Office, PC & USB Accessories
• Nature & Environment: Plants, Wood, Jute,
Felt & Co.
26-02-16
04-03-16
30-03-16
• Digital Infotainment: Music, Movies, Apps,
QR codes…
• Event & Catering Items
• Outdoor Activities: Hiking, Climbing, Cycling,
Golf, Sailing…
24-03-16
01-04-16
27-04-16
• Sport, Games & Fun
• Reminders & Notes
• Drinking Culture: Cups, Glasses, Mugs,
Bottles & Drinks
22-04-16
29-04-16
25-05-16
Edition
351
July 2016
352
August 2016
353
September 2016
354
October 2016
355
November 2016
356
December 2016
357
January 2017
Main Topics
Print Materials
for Adverts
Publication
Date
• Time Management: Watches & Calendars
• Oktoberfest
• Money Matters: Promotional Products for
Banks & Insurance Firms
20-05-16
27-05-16
22-06-16
• Christmas
• Key Fobs, Lanyards, Badges and Magnets
• Cars, Travel and Tourism
17-06-16
24-06-16
20-07-16
• Sustainable Products: Green & fair
• Winter & Weatherproof: Umbrellas,
Clothing, Reflective Items
• Motivation and Rewards: Brands,
Premiums & Incentives
15-07-16
22-07-16
17-08-16
• Writing Instruments
• Al Gusto: Food, Cooking, Baking, Serving
• Packaging, Print & Decoration,
POS Marketing
12-08-16
19-08-16
14-09-16
• Knives, Tools, Lamps
• Beauty, Wellness, Healthcare
• Leather, Bags, Fashion Accessories
09-09-16
16-09-16
12-10-16
• Last Minute Gifts
• Mobile World: Accessories for Smartphones,
Tablets & Co.
• Plastic
07-10-16
14-10-16
09-11-16
• Preview PSI 2017/Novelties & Trends 2017
• Fired Up: Lighters, Matches, Candles, Grills
• Mailing Boosters & Give-aways
• Do-it-yourself: From the Sewing Kit Through
to the Brewing Set
11-11-16
18-11-16
14-12-16
7
Europe-wide
Combine the placement of your advertisements in the Werbeartikel Nachrichten and eppi magazine, in order to achieve a
Europe-wide response. Werbeartikel Nachrichten is sent out to promotional products distributors in Germany, Austria and
Switzerland. In all other countries across Europe the promotional products distributors read the English-language eppi magazine.
Reach of Werbeartikel Nachrichten
Reach of eppi magazine
8
eppi magazine: Advertisement Prices and Topics
Format
Target group: European promotional products
distributors (excl. D/A/CH)
Circulation:
Frequency:
Language:
10,000 copies
Six times per year
English
Pool of addresses:
16,000
Price b/w
Price 4c
1/1 page
€1,900
€2,770
1/2 page
€1,370
€2,240
1/3 page
€1,220
€2,090
1/4 page
€900
€1,770
Showroom Ad
€900
Edition
Main Topics
Print Materials
for Adverts
Publication
Date
109
• Digital World: Mobile Phone
& USB-Accessories, Powerbanks
• Bags & Travel Accessories
• Review: PSI 2016/Novelties 2016
22-01-16
29-01-16
17-02-16
110
• Promotional Fashion: Textiles, Headwear & Co.
• Made in Europe
11-03-16
18-03-16
13-04-16
111
• Office Accessories, Notebooks, Calendars
• Key Pendants, Event Items & Give-aways
• Country Report: Belgium, Part I
06-05-16
13-05-16
08-06-16
112
• Christmas
• Weatherproof: Umbrellas,
Winter Clothes & Accessories
• Country Report: Belgium, Part II
22-07-16
29-07-16
24-08-16
113
• Dining & Drinking
02-09-16
09-09-16
05-10-16
114
• Preview: PSI 2017/Novelties & Trends 2017
• Sustainable Products: Green & Fair
28-10-16
04-11-16
30-11-16
9
Promotion Products: Advertisement Prices and Topics
Target group:
German-speaking
end-users (D/A/CH)
Format
Price 4c
1/1 page
€2,970
Circulation:
30,000 copies
Frequency:
Six times per year
1/2 page
€2,390
Pool of addresses:
1/3 page
€2,090
60,000
Edition
10
Main Topics
Editorial/AdverPrint Materials
tisement Deadline for Adverts
Publication
Date
53
• 2016 Football European Championships
and 2016 Olympic Games
• Made in Germany
• Hot times: Summer, Vacations, Travel, Barbecues
• Novelties & Trends 2016
22-01-16
29-01-16
17-02-16
54
• Textiles, Bags & Fashion Accessories
• Office, PC & USB Accessories
• Sweets & Snacks
• Kids Promotion
• Novelties
18-03-16
24-03-16
20-04-16
55
• Time Management: Watches & Calendars
• Money Matters: Promotional Products for Banks &
Insurance Firms
• Drinking Culture: Cups, Glasses, Mugs,
Bottles & Drinks
• Outdoor & Sport
• Novelties
13-05-16
20-05-16
15-06-16
56
• Christmas
• Promotional Products for Car Manufacturers,
Car Dealers & Transport Companies
• Sustainable Products: Green & Fair
• Motivation and Rewards: Brands,
Premiums & Incentives
• Novelties
08-07-16
15-07-16
10-08-16
57
• Beauty, Wellness, Healthcare
• Winter & Weatherproof: Umbrellas, Clothing,
Reflective Items
• Al Gusto: Food, Cooking, Baking, Serving
• Novelties
26-08-16
02-09-16
28-09-16
58
• Last Minute Gifts
• Events, Trade Fair & POS Marketing
• Music, Movies, Mobile World
• Novelties & Trends 2017
14-10-16
21-10-16
16-11-16
HAPTICA®: Advertisement Prices and Topics
Format
Target group:
German-speaking marketing
decision-makers (D/A/CH)
Circulation:
Frequency:
30,000 copies
Twice a year
Price 4c
1/1 page
€3,400
1/2 page
€2,950
1/3 page
€2,500
Edition
Advertisement
Deadline
Print Materials
for Adverts
Publication Date
10
18-03-16
24-03-16
20-04-16
11
26-08-16
02-09-16
28-09-16
HAPTICA®. Concrete advertising.
The magazine for the successful implementation of
haptic advertising.
HAPTICA® demonstrates how important haptics are in the field
of corporate communications, what huge impact promotional
products can have as messengers and how they can be lucratively implemented in the marketing mix. 30,000 marketing decision-makers and advertising agency
creatives are supplied with current best practice examples and
success stories from the world of haptic advertising twice a year.
Launched in 2011 by the Cologne-based publishing company,
WA Media, with its rubrics IMAGE, DIALOGUE and SALES
the publication takes a targeted look at the implementation of
promotional products in the various marketing disciplines –
from events, to 1-to-1 marketing, through to sales promotion.
Interviews show how big players, hidden champions, middlesized companies, cultural institutions or agencies deal with haptic
advertising. Specific target group reports examine the viewpoints
of the addressees and USERS of haptic advertising. And the
rubric KNOWLEDGE shows new survey results while at the same
time building a bridge to other disciplines and researchers that
occupy themselves with the theme of haptics.
Always under focus: the new desire for tangibility.
11
Other Advertising Options
Jobshop
(Werbeartikel Nachrichten + eppi magazine only)
• Promotional products suppliers and distributors can place “job offer”ads for the special price
of €550 (format: ¼ page vertical). Prices for larger advertisements are available on request.
Cost for advertisement design (standard layout): €50. A box number costs €50.
• One “employment wanted” ad (format: ¼ page b/w vertical) is free of charge per calendar year.
The prices for larger advertisements or colour ads are available on request. A box number costs €50.
Product Guide
Magazine
Werbeartikel Nachrichten/
eppi magazine
Format
mm/price
Sample Prices:
20 x 57 mm
50 x 57 mm
100 x 57 mm
b/w
€1.50
4c
€3.00
Info
Width: 57 mm, min. height: 20 mm,
max. height: 100 mm
€30
€75
€150
€60
€150
€300
Min. placement: 6 consecutive issues
It is not possible to change rubrics for
a minimum placement of advertisements.
Distributor Guide
Magazine
Promotion Products
Format
114 x 60 mm
4c
€200 per entry
Furthermore, your entry will be published under
www.promotion-products.biz for the duration of one year for just €50.
Info
Min. placement:
6 consecutive issues
Supplements
Germany
All Objects
Price per insert
up to 20 g
€0.40
Price per insert
up to 50 g
€0.50
Price per insert
up to 20 g
€0.95
Price per insert
up to 50 g
€1.20
Other countries
All Objects
12
Info
Further prices and target group selections
are available on request
Partial supplements:
Flat-rate handling fee of €250,
min. quantity: 3,500 pieces
Target groups
Accurate advertising – reader structure and target group selection for supplements
If you want to address a precisely defined target group with a supplement, we can select them for you according to countries,
zip code areas or specific branches. If you have other selection criteria, just let us know.
Benelux
5%
Switzerland
6%
Advertising Agencies
(sales promotion, POS,
promotion, full-service, etc.)
29%
Austria
10%
Pool of addresses: 14,000
Promotional
Products
Suppliers
17%
Organised
Promotional Products
Distributors
11%
Distributors
22%
Scandinavia
11%
Overseas
6%
Great Britain
10%
magazine for the european
promotional products industry
www.eppi-magazine.com
Eastern Europe
17%
France
17%
Southern Europe
10%
Sales &
Marketing
16%
Italy
14%
Benelux
15%
Management &
Owners
19%
Personal
Assistance
1%
Production
1%
Das Magazin für neue Werbeartikel
Marketing &
Communications
41%
Purchasers
20%
Product
M
anagement
2%
13
Technical Guidelines: Advertisement Formats
Full-format
advertisements
Type area advertisements
do not need a bleed, because they are fitted into
the type area within the page and are thus not
affected by the cut.
are to be designed with a bleed of 3 mm all the way
around them, so that no undesired white areas appear
should the pages happen to be cut inaccurately.
Register marks and page information are not needed.
magazine for the european
promotional products industry
1/1 page
1/3 page vertical
1/2 page horizontal
1/3 page horizontal
216 x 303 mm
106 x 303 mm
76 x 303 mm
216 x 146 mm
216 x 91 mm
(visible: 210 x 297 mm)
182 x 260 mm
90 x 260 mm
60 x 260 mm
182 x 130 mm
182 x 75 mm
1/4 page vertical
90 x 130 mm
14
1/2 page vertical
1/4 page horizontal
182 x 60 mm
Panorama
1/2 Panorama
426 x 303 mm
426 x 146 mm
1/1 page
1/2 page vertical
1/3 page vertical
1/2 page horizontal
1/3 page horizontal
236 x 296 mm
123 x 296 mm
81 x 296 mm
236 x 151 mm
236 x 101 mm
190 x 234 mm
100 x 234 mm
64 x 234 mm
190 x 117 mm
190 x 78 mm
1/2 page vertical
1/3 page vertical
1/2 page horizontal
1/3 page horizontal
WE RB UN G KO N K RE T
HAPTICA
DAS MAGAZIN FÜR DEN ERFOLGREICHEN EINSATZ VON WERBEARTIKELN
1/1 page
236 x 296 mm
118 x 296 mm
84 x 296 mm
236 x 151 mm
236 x 102 mm
200 x 260 mm
97 x 260 mm
63 x 260 mm
200 x 130 mm
200 x 81 mm
Panorama
1/2 Panorama
WE RB UN G KO N K RE T
HAPTICA
DAS MAGAZIN FÜR DEN ERFOLGREICHEN EINSATZ VON WERBEARTIKELN
466 x 296 mm
466 x 151 mm
15
Technical Guidelines: Data Transfer
Advertisements
Print material must be provided in digital quality and must comply with the following guidelines:
3 mm bleed, without register marks and page information.
File types
Illustrator:
AI (CS5), PDF, CMYK, incorporate images (300 dpi, CMYK),
convert fonts into paths
InDesign:
Open document (CS5
or CS5-IDML document)
imports, supply fonts
Minimum resolution
300 dpi (not interpolated)
Data media
CD-ROM, DVD
Please note
Please send in addition
a legally binding 4c print
or a legally binding
digital proof to:
Photoshop (CS5):
Format : PSD, TIF or JPG
Modus: CMYK
Resolution: 300 dpi
PDF:
“PDF-X4“ or “print output quality“. Export specifications
for the creation of PDFs, as well as preflight profiles
are available at: http://profile.waorg.com
as a download.
WA Media GmbH
Anik Ginet Servais
Waltherstraße 49-51
D-51069 Cologne
E-mail
[email protected]
(max.20 MB per mail)
Profile and Settings
The profile and settings are
available as a download at:
http://profile.waorg.com
FTP-Upload
Please ask for access data via:
http://profile.waorg.com
Important
We cannot be held legally
responsible for faulty printing
results if the digital advertisement data is supplied w/o
proof(s). Advertisements can
be created on special request.
The costs for this service and/
or for carrying out corrections
will be invoiced (separately).
Please always state the programme
in which the document was created.
Editorial
Please send text and images separately (please don’t integrate graphics/images into Word or Quark documents). Text editing
and layout is carried out at the publishers. Due to the tight schedules it is not possible to send proofs of PR articles.
Image formats (for digital material):
Minimum width:
Minimum resolution:
Text formats:
PSD (preferred)
TIF, JPG, PDF (please state type)
15 cm
300 dpi (not interpolated)
.docx, .doc, .pdf, .odt or .rtf
Please forward photos, product samples, etc.:
WA Media GmbH
Heike Pohl · Waltherstraße 49-51 · D-51069 Cologne
E-Mail: [email protected]
The editorial deadline must be respected, editorial contributions, which arrive too late,
might not be included in the corresponding issue.
16
Online/Digital
WA Web – our web portals
Our print magazines have comprehensive web portals that are available at: www.werbeartikel-nachrichten.com,
www.eppi-magazine.com, www.promotion-products.biz and www.haptica.biz, where in addition to current news,
you will also find further interactive features (i.e. photo galleries of recent events, e-paper and further services).
www.wanachrichten.de
Page impressions per year: approx. 2 mil
Visits:
approx. 580,000
Page impressions per year: approx. 600,000
Visits:
approx. 210,000
www.promotion-products.biz
Visits:
approx. 168,000
www.haptica.biz
Visits:
approx. 178,000
Advertising options on all portals
•
•
•
•
•
Banners, animated banners in established sizes, sub-banners
Showroom entry (product promotion with product photos)
Individual forms of advertising
Search Engine Marketing/SEO Banners, Backlinks, Content-Ads
Free publication of editorial material (non-product promotion)
You would like to carry out content marketing activities or launch new online shop projects?
Don’t hesitate to contact us on +49/221/68911-21 or [email protected] for individual advice.
Internet prices per portal (prices for an advertisement running-time of 12 months)
Banner
Skyscraper (exclusive)
Leader board/Super banner (rotation)
Button banner (exclusive)
Button banner (exclusive)
150 x 600 Pixel
728 x 90 Pixel
250 x 250 Pixel
140 x 140 Pixel
2,700.00 €
1,300.00 €
1,300.00 €
1,000.00 €
Further banner formats are available on request.
Backlinks
Backlink/year
3 Backlinks/year
Content Ad
€400
€1,000
€500
Showroom
1 Product
5 Products
10 Products
80.00 €
300.00 €
500.00 €
17
Online/Digital
Newsletters: WA eLETTER, eppi newsflash & Promotion PRODcast
Make targeted use of our newsletters to announce your novelties, special campaigns and offers,
for show invitations, selling off remaining stock or to announce your website relaunch. Der Newsletter für neue Werbeartikel
WA eLETTER
Target group:
German-speaking
promotional products distributors (D/A/CH)
Readers:
10,000
Frequency:
Weekly
eppi newsflash
Target group: European promotional
products distributors (excl. D/A/CH)
Readers:
9,500
Frequency:
Two-weekly
Promotion PRODcast
Target group:
German-speaking
end-users (D/A/CH)
Readers:
15,000
Frequency:
Monthly
The receipt of the electronic newsletters is subject to the subscription of the respective print media.
Advertisement Premium/Dual Premium
• Animated formats (GIF), incl. a link, are possible without a surcharge directly above the newsletter logo.
250 x 250 pixels: €500 per advertisement
Advertisement Standard/Dual Standard
• 1 image 250 x 250 pixels, JPG format
• Direct link to your shop or to the product website
• As an alternative to the shop link: Showroom entry on the respective WA web portal for the presented product
Standard
Dual Standard
Package offers on request
Jobshop
• Job advertisement, 3 months online, on the web portal with a link to the job advertisement in the respective newsletter
€200 per advert €50 box number charge €200 three additional links in the following newsletter issues
Tips and notes
• Selection of images:Avoid non-plain backgrounds and difficult-to-read script on products, don’t use collages.
We recommend a large product photo with shadows, if possible against a white background.
Larger images can be linked to your website.
• Selection of links:If you inform us of a valid link, a direct link can be made to the product on your web site or shop system.
• Communication data:Please remember to give the e-mail and extension of your company and not that of your PR or Graphic
Departments; this will enable an optimum response.
18
Newsletters: Publishing Dates
The editorial and advertisement deadline for all of the newsletters is always two days before the respective publication date.
WA eLETTER
Edition
540
541
542
543
544
545
546
547
548
549
550
551
552
553
554
555
556
Publication Date
12-01-2016
20-01-2016
27-01-2016
03-02-2016
10-02-2016
17-02-2016
24-02-2016
02-03-2016
09-03-2016
17-03-2016
23-03-2016
30-03-2016
06-04-2016
13-04-2016
20-04-2016
27-04-2016
04-05-2016
Edition
557
558
559
560
561
562
563
564
565
566
567
568
569
570
571
572
573
Publication Date
11-05-2016
18-05-2016
25-05-2016
01-06-2016
08-06-2016
15-06-2016
22-06-2016
29-06-2016
06-07-2016
13-07-2016
20-07-2016
27-07-2016
03-08-2016
10-08-2016
17-08-2016
24-08-2016
31-08-2016
Edition
574
575
576
577
578
579
580
581
582
583
584
585
586
587
588
589
Publication Date
07-09-2016
14-09-2016
21-09-2016
28-09-2016
05-10-2016
12-10-2016
19-10-2016
26-10-2016
02-11-2016
09-11-2016
16-11-2016
23-11-2016
30-11-2016
07-12-2016
14-12-2016
21-12-2016
eppi newsflash
Edition
255
256
257
258
259
260
261
262
263
Publication Date
12-01-2016
26-01-2016
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84
85
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14-07-2016
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89
Publication Date
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17-11-2016
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19
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Media Data 2016 - Werbeartikel Nachrichten

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