Namuun Zulkhuu Win16 | Kerr | Sec1 IPPIE Plan Identify : Objectives

Namuun Zulkhuu Win16 | Kerr | Sec1 IPPIE Plan Identify :
Objectives
Message – Educate people about wildlife through a dance video.
Read Landscapes
Channel Profiles – Facebook, Instagram and Youtube
Expectations – It will have someone break dancing and doing animal moves.
Taboos – Not having enough and creative content.
Plan:
Strategy
Who – 18-30 males and females
Where – Facebook, Instagram and Twitter
What – Wildlife shirt company
Define Success
Metrics - Website traffics, likes, and comments
Produce:
Make the video with a pretty background
Implement:
Video - 3/25
Evaluate
I will evaluate by how people respond on social media by how many people share the
post and etc.
SCRIPT Script for Wild & Rare On a beautiful day outside, a break dancer is dancing on top of the hill. He is making animal poses while break dancing with an upbeat urban music in the background. In post-­‐production the dancer will freeze as he makes animal poses and it will have titles of each of the names of the dance poses such as “the tiger” and etc. STORYBOARD SHOTLIST SCENE SHOT FRAMING ACTION 1 1 Wide angle – panning Setting the scene with the beautiful outdoor scenery 1 2 Wide -­‐ Pan to the dancer Dancer break dancing 2 1 Mid shot Dancer makes Tiger Pose 2 2 Close up Close up on the leg movement 2 3 Wide The eagle pose 2 4 Mid Different angle of the eagle pose 2 5 Close up On the Face 2 6 Wide Python Pose 3 1 Extreme CU Hissing of the tongue 3 2 Wide Taking a break taking a drink from water bottle 3 3 Wide Dolphin pose 3 4 Mid Monkey Pose 3 5 Close up On the Hands 3 6 Mid Bear Pose 3 7 Mid close up On the logo of the dancer’s shirt face Rough Cut https://www.youtube.com/watch?v=DEkXLM9tQKw Final Cut https://www.youtube.com/watch?v=PeTKpg5LpMI&feature=youtu.be Evaluation I posted on three different platforms, which were Facebook, Instagram and Twitter. On Instagram I received 4 likes and 7 views, because my brand Wild&Rare didn’t have many followers. Unfortunately, on Facebook and Twitter I had no luck, because I did not receive any likes or shares. Next time when I share the post I would put a more intriguing post to catch people’s attention. I would add more relevant hashtags to get more views and attention. I would also share the post from my own facebook so that my friends on facebook will see the post.