DialPlus

Making a phone
call just got smarter.
Product Overview
April 2009
www.dialplus.net
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DialPlus, Inc. Confidential & Proprietary 2009
DialPlus Vision
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Enhance communication
SmartResults – aggregated web content,
contextual information and web services
Index the internet with a phone number
Know more about your contacts
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PNDs
Mobiles
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VoIP Phones
DialPlus, Inc. Confidential & Proprietary 2009
True Convergence of Phone + Internet
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Simultaneous
Voice & Data
147 commercial HSDPA networks in 69
countries.6
US residential VoIP subs will grow from
10.3M in 2006 to 44M in 2011.7
Web as
Database
Eventually all wide area cellular will be
VoIP: WiMAX and LTE.
Web 2.0 + Web 3.0
Mobile
Advertising
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US mobile ad spend to reach
$1.4B in 2012.8
2007: average of 2.1 social network accounts
per user; growing to 2.42 accounts in 2012.9
2008: 580M WW unique visitors to social
networking sites, 25% YOY growth.10
Global mobile ad spend to reach
$14B in 2011.3
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DialPlus, Inc. Confidential & Proprietary 2009
DialPlus Launch Features
• Rich Caller ID – web-enhanced
• In-call SmartResults (aggregated web
content)
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Post-call SmartResults
SmartResults on-demand
Contacts
Dialer
Recent Calls
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DialPlus, Inc. Confidential & Proprietary 2009
Rich Caller ID
Call from a person
Call from a business
Calling name + web-enhanced caller ID
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DialPlus, Inc. Confidential & Proprietary 2009
In-Call/Post-Call SmartResults
Carol calls a restaurant
Carol calls a
friend
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DialPlus, Inc. Confidential & Proprietary 2009
SmartResults on Demand
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DialPlus, Inc. Confidential & Proprietary 2009
DialPlus Q4 2009
Enhancements
In-Call/Post-Call
Incoming Call
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DialPlus, Inc. Confidential & Proprietary 2009
DialPlus as a Content and
Services Discovery Platform
Enterprise
Consumer
Enterprise
CRM
Consumer
Corporate
Profile
IVR
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Customizable/
Interest
DialPlus, Inc. Confidential & Proprietary 2009
DialPlus Ecosystem
Content Providers
Distribution Channels
Search
Carriers
Advertisers
OEMs
Apps/
Services
Off-Portal/
Direct 2
Consumer
Carrier
Content
Bundled SW/
Licensing
Internet
Content
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Apptera
DialPlus, Inc. Confidential & Proprietary 2009
WhyDialPlus?
Users
- More informed
- Efficient
communication
- Enable hyperconnectivity
Carriers/
OEMS
- Data ARPU /
recurring revenue
- Data services
ease of use
- Content/service
discovery
Advertisers
- Contextual
advertising
- Increase
conversion
DialPlus, Inc. Confidential & Proprietary 2009
DialPlus
• Incorporated December 2007
• Based in San Diego, CA
• 4 Full-Time Employees
• 7 Part-Time Contractors
• Self and Angel Funded
• Currently Raising VC Series A
• Alpha currently available from www.DialPlus.net
• Tier 1 US carrier launch 1H 2009
• Two carrier negotiations to pre-load DialPlus in feature
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phones Q4 2009
D2C launch 2H 2009
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DialPlus, Inc. Confidential & Proprietary 2009
Management Team
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Lisa LeVasseur – CEO
• 21 year industry veteran in Software Development, Strategy
and Product Management
• Leadership at Motorola, Kyocera and Amp’d Mobile
• Co-Founder Quantum Mobility Solutions, Inc.
Sce Pike – President
• 12 year veteran in Mobile Product Design and Product
Management
• Leadership at HP, Palm, Kyocera and Amp’d Mobile
• Co-Founder Quantum Mobility Solutions, Inc.
Hutch Morton – VP Sales & Marketing
• 10 year veteran in sales, marketing and business development
experience in internet, mobile and entertainment companies
• 6 years at JAMDAT Mobile and was part of the original team to
lead the company to a highly successful IPO in September
2004 and sale to Electronic Arts in 2006
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DialPlus, Inc. Confidential & Proprietary 2009
Thank You!
Hutch Morton
[email protected]
310.403.1016
DialPlus, Inc. Confidential & Proprietary 2009
Background Material
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DialPlus, Inc. Confidential & Proprietary 2009
Executive Team Bios
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Lisa LeVasseur - CEO
Lisa LeVasseur’s 20-year career in the cellular industry has included roles in software development and management,
architecture, product management, telecommunications standards strategy and corporate technology strategy. Lisa’s
deep history in the cellular industry spans the manufacturing world as well as carrier experience, and includes tenure
at very large organizations (over 100,000 employees) to her most recent startup.
In January of 2007, Lisa co-founded Quantum Mobility Solutions, Inc., a user interface design and technology strategy
consulting services organization, recognizing the impending industry focus on branded, improved, mobile device user
interfaces. In the first 11 months of business, QMS has secured multiple contracts with Mobile Carriers, Tier 1 OEMs,
and Software Development companies, including repeat customers.
Prior to QMS, Lisa was instrumental to the launch of Amp’d Mobile, responsible for the successful launch of the first
four handsets, including several industry technology firsts, such as the first commercial feature phone with Windows
Media DRM 10, and the award-winning Amp’d Live UI BREW application. During her tenure at Amp’d, Lisa managed
a team of 37 software engineers and device product managers. She also went on to create and define the Product
Management organization, implementing product planning processes and procedures, and creating device and
services roadmaps.
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With her ground-up experience in software development operations and product management experience, Lisa has a
unique ability to translate vision to technology realization and vice-versa. Lisa has repeatedly aligned business
strategy with technology strategy at both Kyocera and Motorola. While at Kyocera, Lisa defined and built a Software
Product Management organization, responsible for software planning for the entire Kyocera handset portfolio. At
Motorola, Lisa created and executed strategies for integrating Motorola IP into standards such as 3GPP, 3GPP2 and
W3C, as well as aligning product plans with standards.
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Lisa is a graduate of the Arizona State High Technology MBA program, and holds B. S. degrees in Computer Science
and Philosophy from the University of Michigan.
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DialPlus, Inc. Confidential & Proprietary 2009
Executive Team Bios (cont’d)
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Scé Pike – President, CVO
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Scé has been defining user experience strategies for Fortune 500 companies for 12 years. Because of her
background working in the user experience field she has the ability to identify the unmet needs of consumers
and businesses alike. Scé is adept at looking at current mobile and web technologies and upcoming
technologies to identify product solutions and develop business models to support those solutions. Scé plans
to drive the vision of the company through strategic product development.
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Scé started her career defining the launch strategy of Hewlett Packard and General Motors first enterprise
and ecommerce websites during the mid-1990s corporate push to establish online storefronts. Scé's
involvement in the strategic development of General Motors' BuyPower program in 1997 has revolutionized
how an industry conducts its business. GM decided to mount an aggressive campaign to rebuild its West
Coast market share after losing customers in the 1980s and early 1990s to foreign imports. Scé was one of
a six member team involved in the strategic development and launch to the west coast of
www.gmbuypower.com. This website paved the way for the auto industry to enter into the web world. She
has also been instrumental in the web strategies of companies such as Blue Cross, Exponent Failure
Analysis, ADP, and VeriSign.
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Since then, Scé has transitioned to create revolutionary mobile solutions for companies such as Palm,
Kyocera Wireless, and Amp'd Mobile. She has had an active role in managing software product
requirements and negotiating with US and International Tier 1 Mobile Carriers to define their user experience
roadmap.
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Most recently Scé co-founded Quantum Mobility Solutions, Inc., a user interface design and technology
strategy consulting services organization, recognizing the impending industry focus on branded, improved,
mobile device user interfaces. In the short time from its start QMS has been very successful at securing
contracts with Mobile Carriers, OEMs, and Mobile Software Development companies.
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Scé studied Electronic Arts and Physical Anthropology at University of California Santa Barbara.
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DialPlus, Inc. Confidential & Proprietary 2009
Executive Team Bios (cont’d)
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Hutch Morton – VP Sales & Marketing
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As Head of Sales and Marketing of Dial Plus, Hutch Morton is responsible for building relationships with a
wide range of business partners, including carriers, OEMs, brands, content providers, distribution channels,
and advertising agencies. Hutch is also responsible for guiding the brand vision and marketing execution of
the company. He brings over 10 years of sales, marketing and business development experience in internet,
mobile and entertainment companies to Dial Plus, which he joined in March 2008.
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Previously, Hutch spent 6 years at JAMDAT Mobile and was part of the original team to lead the company to
a highly successful IPO in September 2004, and $680 million acquisition by Electronic Arts in February
2006. Hutch managed and led a team responsible for carrier and OEM relationships as well as marketing
functions for the company. Working directly with licensors, Hutch brought entertainment brands, interactive
gaming brands, and major sports leagues to the wireless games industry and helped pioneer cross-platform
advertising.
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Prior to Dial Plus, Hutch ran a successful mobile strategy consulting business for entertainment companies
analyzing and entering the mobile industry. Providing services from P&L analysis, advertising strategies and
product development, Hutch worked across business groups to bring high-impact products and campaigns
to market.
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Prior to JAMDAT Mobile, Hutch was a Product Manager at the pioneering web company eToys.com. Hutch
worked on web design and promotion as well as backend technologies that powered the merchandising and
fulfillment functions.
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Hutch holds a BA from Brown University in International Commerce and Russian Studies.
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DialPlus, Inc. Confidential & Proprietary 2009