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ADC 94 TH ANNUAL AWARDS
CEREMONY AT
THE NEW WORLD CENTER
WINNERS
ADVERTISING
GOLD: 11 CUBES
CRAFT (PRESS AND BROADCAST)/ ART DIRECTION
‘McCafe’ for McCafe to Leo Burnett
‘Stages’ for Penguin China to Y&R Beijing
‘SM Eco Bag’ for SM Prime Holdings Inc (Philippines) to Lowe Inc.
CRAFT (PRESS AND BROADCAST)/ DIRECTION
‘Two for One Tickets’, for Du to Leo Burnett Dubai
CRAFT (PRESS AND BROADCAST)/ CINEMATOGRAPHY
‘Made by Sweden, Winter’s Tale’ for Volvo Car Sweden to Forsman & Bodenfors
INTEGRATED
‘Inglorious Fruits and Vegetables’ for Intermarché to Marcel
‘I Will What I Want’ for Under Armour to Droga5
“RE2PECT’ for Jordan Brand to Wieden+Kennedy New York
POSTER/ BILLBOARD FOR ADVERTISING/ OUTDOOR
‘Departure Board’ for Amnesty International to Leo Burnett London
‘Flashback’ for Berlin Tourismus & Kongress GmbH to BBDO Group Germany GmbH
TV/ FILM/ COMMERCIAL
‘Two for One Tickets’ for Du to Leo Burnett Dubai
STUDENT GOLD
STUDENT THESIS ADVERTISING
‘Google reMind’ to Emiliano Salmón, Gerardo Saavedra and Antonio Fragoso, Miami Ad School Mexico City
SILVER: 17 CUBES
COPYWRITING/ BROADCAST
‘Two for One Tickets - Too Complicated’ for Du to Leo Burnett Dubai
CRAFT (PRESS AND BROADCAST)/ ART DIRECTION
‘Drawn by Numbers’ for Westdeutsche Lotterie GmbH & Co. OHG to BBDO Group Germany GmbH
ADVERTISING
CRAFT (PRESS AND BROADCAST)/ DIRECTION
‘There is no bigger Prize than Sharing’ for National Lottery to Leo Burnett Madrid
CRAFT (PRESS AND BROADCAST)/ CINEMATOGRAPHY
‘1914’ for Sainsbury’s to AMVBBDO
INTEGRATED
‘Kombi Last Wishes’ for Volkswagen do Brasil to AlmapBBDO
‘Homeless Fonts’ for Arrels Fundacion to The Cyranos//McCann
POSTER/ BILLBOARD FOR ADVERTISING/ POINT OF PURCHASE
‘Iceberg’ for A.W. Faber-Castell (HK) Ltd. to Ogilvy & Mather Group HK
‘A Cut Above’ for Zhang Xiao Quan Kitchen Knife to Y&R Beijing
POSTER/ BILLBOARD FOR ADVERTISING/ OUTDOOR
‘Human Traffic Sign’ for Shanghai General Motors to Lowe Inc.
‘Apple Store, West Lake - About the Artist’ for Apple, Inc. to Apple, Inc.
‘SM Eco Bag’ for SM Prime Holdings Inc (Philippines) to Lowe Inc.
PRESS ADVERTISING/ MAGAZINE ADVERTISEMENT
‘Poachers Campaign’ for WWF to Leo Burnett Sydney
TV/ FILM/ COMMERCIAL
‘The Big Leap’ for Lacoste to BETC
TV/ FILM/ NONBROADCAST COMMERCIAL
“#LikeAGirl’ for Procter & Gamble/Always to Leo Burnett, Toronto, Chicago, London & Holler
STUDENT SILVER
POSTER/ BILLBOARD FOR ADVERTISING/ OUTDOOR
‘Verizon Truck Back’ to Eunhye Kim, School of Visual Arts
PRESS ADVERTISING/ MAGAZINE ADVERTISEMENT
‘Soothes Your Voice’ to Daria Rustambekova, Francesca Van Haverbeke and Eniola Falase, Miami Ad School Europe
STUDENT THESIS
‘A Stronger You’ to Taejun Park and Nobuaki Nogamoto, School of Visual Arts
ADVERTISING
BRONZE: 12 CUBES
CRAFT (PRESS AND BROADCAST)/ ART DIRECTION
‘FULL ID - Let Them Know Who You Are’ for NetShoes to DM9DDB
CRAFT (PRESS AND BROADCAST)/ DIRECTION
‘The Game Before the Game’ for Beats by Dre to R/GA
CRAFT (PRESS AND BROADCAST)/ TITLE DESIGN
‘Marco Polo Time Sequence’ for Netflix / The Weinstein Group to The Mill
INTEGRATED
‘Let Your Ears Be Loved’ for Sennheier to McKinney
‘Social Savvy Burglar’ for AllState to Leo Burnett Chicago
POSTER/ BILLBOARD FOR ADVERTISING/ OUTDOOR
‘MIC - Moby Dick’ for Penguin China to Y&R Beijing
TV/ FILM/ COMMERCIAL
‘Lebron James’ for Nike to Wieden+Kennedy
‘1914’ for Sainsbury’s to AMVBBDO
TV/ FILM/ NONBROADCAST COMMERCIAL
‘Gymkhana 7: Wild in the Streets’ for Hoonigan to Logan & Sons
‘World’s Greatest Victory Dance’ for Sony Playstation to BBH New York
TV/ FILM/ TELEVISION SMALL BUDGET
‘#TBT TV Campaign’ for Mars Chocolate North America/Twix Bites to BBDO New York
STUDENT BRONZE
POSTER/ BILLBOARD FOR ADVERTISING/ OUTDOOR
‘FIFA World Cup Who Will Win?’ to Man Ki Kim and Yung Hyuk Lee, School of Visual Arts
ADVERTISING
MERIT: 3 WINNERS
INTEGRATED
‘The Obvious Choice’ for Hotels.com to CP+B
‘The World’s First Mosquito Repellent Newspaper’ for Ceylon Newspapers (Pvt) Ltd to Leo Burnett Solutions Inc
TV/ FILM/ TV COMMERCIAL
‘Oh My Lord’ for Sopalin to Leo Burnett France
DIGITAL
GOLD: 13 CUBES
BRANDED CONTENT AND ENTERTAINMENT/ DIGITAL VIRAL VIDEO
‘#LikeAGirl’, for Procter & Gamble/Always to Leo Burnett, Toronto
CRAFT IN DIGITAL/ ART DIRECTION
‘BODA-RIDE’ for Bascule Inc./ Nippon Television Network Corporation to Bascule Inc.
‘Absolut #Nextframe’ for the Absolut Company to Sid Lee Amsterdam
DIGITAL EXPERIENCES/ INSTALLATION
‘MegaFaces’ for MegaFon to iart
‘Hibiki Glass’ for Suntory Holdings Limited to HAKUHODO Kettle Inc.
‘House of Mamba’ for Nike to AKQA London & Shanghai
SOCIAL CONTENT/ COMMUNITIES
‘Airbnb Create’ for Airbnb to R/GA
‘I Will What I Want - Gisele Bundchen’ for Under Armour to Droga5
SOCIAL CONTENT/ SOCIAL NETWORK PLATFORM
‘EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project’ for EA Sports - Google to Grow Interactive
SOCIAL CONTENT/ ADVERTISING THROUGH SOCIAL NETWORKS
‘Build GLA on Instagram’ for Mercedes-Benz USA to Razorfish New York
SOCIAL CONTENT/ PUBLIC-SERVICE - NON-PROFIT
‘Incomplete Bios’ for Fundacion Paniamor to Leo Burnett Costa Rica
STUDENT GOLD
SOCIAL CONTENT/ ADVERTISING THROUGH SOCIAL NETWORKS
‘IKEA’s Relationship Status’ for IKEA to Sudarshan Waghmare, Lisa Marie Conzen and Marcelo Duarte, Miami Ad
School Europe
STUDENT THESIS
‘Athlete Avatar’ to Nyong Ha Chang, Hwa Young Jung, Ho Yun Son, School of Visual Arts
DIGITAL
SILVER: 10 CUBES
BRANDED CONTENT AND ENTERTAINMENT/ DIGITAL INTERACTIVE FILM
‘Assassin’s Creed Unity’ for UBISOFT EMEA to Sid Lee Paris
APPS/ GPS - LOCATION TECHNOLOGY
‘S-Drive’ for Samsung to Leo Burnett Sydney
APPS/ SERVICE/ UTILITIES
‘Beats Music’ for Beats Music to R/GA
DIGITAL EXPERIENCES/ INSTALLATION
‘The Dancing Traffic Light’ for Daimler AG, Smart - MM to BBDO Group Germany GmbH
GAMES/ ONLINE GAMES
‘The Most Serious Game Ever’ for SNCF to TBWA/PARIS
GAMES/ AUGMENTED REALITY
‘TrailScape’ for Merrell to Hill Holliday
MOBILE/ MOBILE WEBSITE
‘EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project’ for EA Sports/ Google to Grow Interactive
MOBILE/ MOBILE ADVERTISING
‘Wake Up & Smell The Bacon’ for Kraft Foods/Oscar Mayer to 360i
‘Protection Ad’ for NIVEA to FCB Brasil
SOCIAL CONTENT/ COMMUNITIES
‘Kombi Last Wishes’ for Volkswagen to AlmapBBDO
STUDENT SILVER
WEBSITE
‘TrueColors’ to Saurabh Kakade and Eniola Falase, Miami Ad School Europe
DIGITAL
BRONZE: 7 CUBES
BRANDED CONTENT AND ENTERTAINMENT/ WEB COMMERCIAL
‘Enhance Your Lighting’ for GE to BBDO New York
‘Misty Copeland: I Will What I Want’ for Under Armour to Droga5
CRAFT IN DIGITAL/ USE OF TECHNOLOGY
‘Pay Per Laugh’ for Teatreneu to The Cyranos//McCann
GAMES/ ALTERNATE REALITY
‘The Game Report’ for Bytro Labs GmbH to Serviceplan Group GmbH
MOBILE/ MOBILE ADVERTISING
‘Photobomb’ for PHD Bikes a.s./ Harley Davidson to Y&R Prague
SOCIAL CONTENT/ SOCIAL NETWORK PLATFORM
‘Netflix Social Media’ for Netflix to MUH-TAY-ZIK | HOF-FER
STUDENT BRONZE
STUDENT THESIS
‘Goal Machine’ to Jeong Ye-Ji, Dongduk Women’s University
MERIT: 3 WINNERS
APPS/ SPORTS
‘The Pursuit’ for Equinox to R/GA
DIGITAL EXPERIENCES/ EVENT
‘Eye Play the Piano’ for The University of Tsukuba’s Special Needs Schools to Shota Hatanaka
SOCIAL CONTENT/ NETWORK PLATFORM
‘#LikeAGirl’ for Procter & Gamble/ Always to Leo Burnett, Toronto
MOTION
GOLD: 6 CUBES
ANIMATION
‘Beyond Years’ for The New York Times to Freddy Arenas Barrios
‘Happiness is a Movement’ for Coca-Cola to The Cyranos//McCann
CINEMATOGRAPHY
‘Changes’ for Samsung to Leo Burnett Chicago
SPECIAL EFFECTS
‘The Left Behinds’ for Freeview to Leo Burnett London
TYPOGRAPHY
‘HomelessFonts’ for Arrels Fundacion to The Cyranos//McCann
STUDENT GOLD
STUDENT THESIS
‘Something Important’ to Nai-Wei Liu, School of Visual Arts
SILVER: 16 CUBES
ANIMATION
‘Silent’ for Dolby to Creative Artists Agency
‘The Berryfly Effect’ for Oasis to WIZZdesign
‘The Left Behinds’ for Freeview to Leo Burnett London
‘PwC Extraordinary Challenges’ for PwC to Deutsch
ART DIRECTION
‘Project Guyana’ for Costa Sunglasses to Giant Ant
DIRECTION
‘Two For One Tickets - Too Complicated’ for Du to Leo Burnett Dubai
‘Fan’ for Car One to Leo Burnett Argentina
MOTION
‘#LikeAGirl’ for Procter & Gamble/ Always to Leo Burnett, Toronto
‘Sony - BE MOVED Campaign’ for Sony to Anonymous Content
EDITING
‘#LikeAGirl’ for Procter & Gamble/ Always to Leo Burnett, Toronto
SPECIAL EFFECTS
‘Shape Your Time’ for Cartier to Quad Productions
MOTION GRAPHICS
‘WIRED December Issue Trailer’ for WIRED to WIRED
‘TEDxTianhe Opening’ for INNO+ to Bito
STUDENT SILVER
DIRECTION
‘Tableau Vivant’ to Nico van den Brink, Netherlandse Filmacademie
MOTION GRAPHICS
‘Hallucination’ to Rachael Park, School of Visual Arts
STUDENT THESIS
‘Memory Stream’ to Daniel Uribe, Yeojin Shin and Peter Clark, Savannah College of Art and Design
BRONZE: 12 CUBES
ANIMATION
‘Working Order’ for Motionpoems to Gentleman Scholar
‘Global Spice’ for Sherwin-Williams to Buck Design
‘How a Bean Becomes a Fart’ for Men’s Health Magazine to Giant Ant
‘Wayne the Stegosaurus’ for Motionpoems to The Mill
ART DIRECTION
‘Community Futures’ for Taji Brand Group to Giant Ant
MOTION
DIRECTION
‘Plastic Container’ for Car One to Leo Burnett Argentina
SPECIAL EFFECTS
‘The Legend Returns’ for Peugeot to WIZZdesign
MOTION GRAPHICS
‘WIRED by Design Promo Video’ for WIRED to WIRED
‘Walls and Chains’ for AirBnB to Psyop
VIDEO GAME
‘The Most Serious Game Ever’ for SNCF to TBWA\PARIS
STUDENT BRONZE
MOTION GRAPHICS
‘7 Facts about Chicken’ to Yeojin Shin, Savannah College of Art and Design
STUDENT THESIS
‘Nexus’ to Ho Kwan Au, Briana Franceshini, School of Visual Arts
MERIT: 3 WINNERS
TITLE DESIGN
‘Marco Polo Title Sequence’ for Netflix/ The Weinstein Group to The Mill
ANIMATION
‘I Saw Your Willy’ for NSPCC to Leo Burnett London
DIRECTION
‘There is no Bigger Prize than Sharing’ for the National Lottery to Leo Burnett Madrid
‘OF THE YEAR’ AWARDS
DESIGNISM
Leo Burnett Costa Rica for ‘Incomplete Bios’ for Fundacion Paniamor
BLACK CUBE
Leo Burnett Dubai for the ‘Two For One Tickets’ Campaign for Du
SCHOOL OF THE YEAR
School of Visual Arts
CLIENT OF THE YEAR
Procter & Gamble/Always
PRODUCTION COMPANY OF THE YEAR
Quad Group: Quad Productions, WIZZdesign and Fix Studio
AGENCY OF THE YEAR
Leo Burnett Dubai
DIGITAL AGENCY OF THE YEAR
R/GA
NETWORK OF THE YEAR
Leo Burnett Worldwide