Portfolio Booklet Atlanta 2012.indd

Advertising
Portfolio
ABC Family
Cartoon Network
ABC Family redefines the family friendly viewing
experience by emphasizing programs for kids
and tweens by day and the entire family by night.
The network is known for producing a dynamic
mix of original and acquired series, specials
and movies.
Target: Adults 18-49 make up 73%, Women 1849 make up 47%
Cartoon Network, the first and only 24-hour
all-animation network, lures in the cartoon lover
in everyone with some of the best cartoons ever
made. Drawing from the world’s largest cartoon
library, Cartoon Network features an outrageous
environment that celebrates toons.
Target: Children 6-11 make up 31%
A&E
Centric
Nominated for more Emmys than any other basic
cable network, A&E gives viewers an emotional
experience and connects them to fascinating
stories and characters. With original dramas and
movies, there is nothing like A&E.
Target: Adults 35-49 make up 27%, Women 2554 make up 36%
A calculated combination of VH1 Soul and BET
Jazz, Viacom presents its newest network,
Centric. Centric targets upscale, sophisticated
and inspirational African-Americans and
multicultural adults; it is a complement to sister
network BET.
Target: African American Audience, 18-49 make
up 86%, Women 25-54 make up 36%
AMC
CMT
AMC network offers a comprehensive library of
popular movies and a critically-acclaimed slate
of original programming that is a diverse, moviebased mix of original series, documentaries
and specials.
Target: Adults 35-64 make up 62%, Men 25-54
make up 32%
CMT brings viewers original programs, live
concert series, exclusive world premiere videos
and a diverse play list. Plus, CMT has the world’s
largest library of country music videos, featuring
yesterday’s classics, today’s favorites and
tomorrow’s rising stars.
Target: Adults 35-64 make up 69%, Women 2554 make up 24%
Animal Planet
Animal Planet evokes the expansive and
unexpected range of raw, visceral experiences
within the animal kingdom-tapping into
the instincts that drive us with stories and
characters that resonate with the
human condition.
Target: Adults 18-49 make up 64%, Women 1849 make up 35%
BET
BET is the nation’s first national 24-hour network
providing a platform for quality programming
highlighting African-American culture. BET
offers entertaining, educational and engaging
programming with an urban feel.
Target: African American Adults 18-49 make up
77%, Women 18-49 make up 45 %
Bravo
Bravo is the cable network that plugs people into
its original arts, entertainment and pop culture
programming. With shows like Top Chef and
The Real Housewives, Bravo is dishing the most
exciting reality on television.
Target: High HH Income, Adults 18-49 make up
65%, Women 18-49 make up 50%
CNBC
CNBC is a recognized global leader in business
news, providing real-time financial market
coverage and business information. CNBC’s
unparalleled team of anchors, reporters and
contributors provide 15 hours of live business
and financial news and analysis a day.
Target: Business Professionals 35-64 make up
69%, Men 25-54 make up 27%
CNN
CNN is the source of 24-hour news and
information. CNN connects viewers with what
they want to know – the facts, insights analysis
and perspectives that allow for the deepest
understanding of the news as it happens.
Target: Higher HH Income, Well-educated Adults
35-64 make up 52.6%, Men 25-54 make up
20%
CNN Español
CNN en Español is the only 24-hour Spanishlanguage global news network. CNNE
features breaking news coverage, in-depth
worldwide reporting as well as country specific
programming on topics including the economy,
the environment, personal finance, technology
and more.
Target: Educated Adults 18-54
Comedy Central
E!
CC is television’s only all-comedy network. CC’s
schedule is overflowing with outrageous original
programming from today’s hottest comic talent,
including: The Daily Show with Jon Stewart,
South Park, The Colbert Report, Workaholics,
and Ugly Americans.
Target: Men and Young Adults 18-49 make up
53%
The ultimate destination for entertainment fans
and adult consumers who crave the latest on
celebrities, entertainment and pop culture.
From the Red Carpet Coverage to E! News and
True Hollywood Story, E! is your #1 source for
everything entertainment.
Target: Adults Interested in Pop Culture 18-49
make up 76%, Women 18-34 make up 39%
Cooking Channel
ESPN
Expert, engaging chefs explore cooking in
every dimension – from trends to techniques
– bringing international flavors to the table,
offering tantalizing new cooking ideas and
fueling the conversations about all things food.
Target: Trendy Audience 35-64 make up 83%,
Women 25-54 make up 39%
ESPN is the network that America turns to for
sports. Thanks to more than 4,800 hours of live
coverage and original programming, ESPN offers
sports fans live major events and original studio
programming with the authority they trust and
the personality they love.
Target: Men and Sports Enthusiasts 18-49 make
up 76%, Men 18-49 make up 63%
CSS
CSS offers a comprehensive mix of live sports
programming, sports news and in-depth sports
analysis exclusively geared towards fans in the
Southeast. CSS is passionate about bringing
fans high-quality sports programming.
Target: Men 18-49 make up 27%
Discovery
Discovery Channel’s mission is to develop the
highest-quality media content that enables
consumers worldwide to discover and explore
their world, satisfy their curiosity and fulfill their
lifelong search for knowledge
and understanding.
Target: The Outdoorsman 18-49 make up 60%,
Men 18-49 make up 41%
ESPN2
ESPN2 offers sports fans a wide variety of major
live events and studio programming. Viewers can
catch coverage of the NASCAR, MLB, NBA, the
Arena Football League, Major League Soccer,
college football, men’s and women’s college
basketball, and more.
Target: Men 18-49 make up 49%
ESPN Classic
ESPN Classic showcases the greatest games,
heroes and memories in sports history, in
addition to featuring the best sporting moments.
ESPN Classic also boasts its critically acclaimed
Sports Century biography series.
Target: Men 25-54
Disney XD
ESPN News
Disney XD is the best variety of Disney
animation, toon movies and high energy
adventure. Disney XD pushes the limits of
adventure and cartoony fun, creating a place
where families and friends can experience
the thrill.
Target: Young Males 6-11 make up 52%
ESPN News is the only 24-hour sports news
network that features fast-paced, up-to-theminute reporting with the best stories from ESPN
and ESPN.com.
Target: Adults 18-49 make up 83%, Men 18-49
make up 70%
DIY
The DIY Network is a multi-platform network
dedicated to, “how-to.” DIY presents 90%
original programming across a broad range
of categories including home building, home
improvement, automotive and boating, crafts,
gardening, hobbies, living and woodworking.
Target: Adults 65-54 make up 65%, Women 2554 make up 34%
ESPNU
ESPNU provides college sports fans with more
than 550 live events annually, and televises
some of the top Division I conferences in the
nation. The network also has a wide-ranging,
long-term agreement with the NCAA that
includes extensive coverage of
22 NCAA Championships.
Target: Young Adults 18-49 make up 79%
Food
G4
Food Network is a lifestyle network that
celebrates all things food. From exploring the
origins of favorite cuisines to discovering new
ones, Food Network’s programming invites
viewers to experiment, discover and embrace
food in a whole new way.
Target: Adults 18-49 make up 53%, Women 1849 make up 33%
G4 is your home for breaking video game
industry news, trends, reviews, the hottest
games and gear, celebrity interviews and insider
opinions. Targeting the male 18-34 audience,
G4 is the first and last word on games, sports,
technology, animation, interactivity, the Internet
and broadband.
Target: Adults 18-49 make up 84.7% Male make
up 79.7%
Fox Business
Whether it’s a natural disaster, domestic crisis,
or an international event, Fox Business Network
provides its viewers with the business news
behind the story and how it affects their lives.
Target: Established Men 35-64 make up 91%
Fox News
Fox News Channel continues to report the most
important issues confronting the world, and
is dedicated to reporting the news clearly and
concisely. The next generation of viewers turns
to Fox News Channel as their source for
reliable news.
Target: Adults 35-64 make up 55%, Men 25-54
make up 18%
Fox Sports South
Fox Sports Net is revolutionizing sports television
by being the sports network that delivers what
fans want-live home team games coupled with
outstanding national events
and programming.
Target: Regional Sports Fans 18-49 make up
52%, Men 18-49 make up 37%
FUSE
Fuse, the national television network dedicated
exclusively to music, brings viewers closer to
their favorite artists and bands by featuring
original series and specials, exclusive interviews,
live concerts, and video blocks - all rooted in the
music experience.
Target: Adults 18-49 make up 86%, Men 18-49
make up 50%
FX
FX provides a slate of standout original drama
series, including Rescue Me, Sons of Anarchy,
Justified; and several popular comedies like; It’s
Always Sunny in Philadelphia, Archer, and Louie.
Target: Adults 18-49 make up 71%, Men 25-54
make up 37%
GAC
Great American Country is America’s network
for country music. GAC features music
videos, original programming special musical
performances and live concerts, and is
exclusively the television home of the
Grand Ole Opry.
Target: Adults 35-64 make up 74%, Women 2554 make up 18%
Galavision
Galavisión, one of the leading Spanish-language
cable networks in the U.S., is committed
to providing a live, direct connection to the
people, places and events that matter most
to the Hispanic community. Galavisión
delivers 24 hours of first-run news, sports and
entertainment programming.
Target: Hispanic Adults 25-54 make up 60%
GMC
The Gospel Music Channel is a place where
viewers tune-in to be entertained, inspired
and uplifted. GMC is a destination for people
searching for wholesome family programming
consistent with their faith and values.
Target: Adults 35-64 make up 65%, Women 2554 make up 26%
Golf Channel
Golf Channel provides an extensive blend of golf
competition from around the world, as well as
news, instruction and original series like, The Big
Break, and well as live tournament coverage.
Target: Men 25-64 make up 65%
GSN
Game Show Network, the network for games,
is the leader in games on television worldwide.
GSN features classic and contemporary game
shows, reality games, casino games, and a
variety of game-related programming with
extensive interactive play.
Target: Women 35-64 make up 55%
Hallmark
Logo
Hallmark Channel consistently ranks among the
top 10 ad-supported cable networks in Prime
Time and Total Day household ratings, and is
the nation’s leading network in providing quality
family programming.
Target: Women 35-64 make up 72%
Logo is the only network truly targeted to the
LGBT community, and provides a mix of original
and acquired entertainment for pop culture fans.
Logo is a place where trend-seeking viewers can
enjoy the new and unexpected before it hits
the mainstream.
Target: Predominantly Diverse Viewership 18-49
make up 66%, Women 25-54 make up 25%
HGTV
Home and Garden TV inspires its viewers to
imagine and create. Full of ideas and often
just plain fun, HGTV is the starting point for
decorating ideas, design tools, easy projects,
real estate tips, and great stories.
Target Adults 35-64 make up 64%, Women 1849 make up 34%
History
The History Channel reflects the power and
passion of history as an inviting place where
people experience history personally and
connect their own lives to the great lives and
events of the past. The History Channel offers an
escape from traditional TV fare.
Target Men 35-64 make up 63%
HLN
CNN Headline News is the ultimate resource for
today’s “Time Warriors” – people who do more
and demand more out of every day. HLN offers
convenient and instant access to the information
they rely upon.
Target: Well-educated Adults 65+ make up 45%,
Women 25-54 make up 25%
Lifetime
Lifetime airs contemporary films for and about
women including: made-for-television movies,
mini-series and independent film acquisitions.
Lifetime has become not only television for
women, but also television that is pertinent
to women.
Target Women 25-64 make up 58%
LMN
Lifetime Movie Network attracts a diverse
audience and offers viewers the best place to
find movies they love. With powerful original
movies such as The Craigslist Killer and special
programming stunts, LMN has become a
destination for women.
Target: Women 18-49 make up 27%
MSNBC
MSNBC defines news for the next generation
with a full schedule of breaking stories and
personality programming – 24 hours a day,
seven days a week; MSNBC provides the
whole picture.
Target: Well-educated Higher HH Income
Professionals 35-64 make up 47%, Men 25-54
make up 28%
MTV
For over 30 years MTV has evolved, challenged
the norm and detonated boundaries - giving
each new generation a creative outlet and voice
that entertains, informs and unites on
every platform.
Target: Teens and Young Adults 18-34 make up
69%, Women 18-49 make up 62%
MTV2
A great compliment to MTV, MTV2 is a younger
male skewed network that still manages to push
boundaries of both music and pop culture for
young adults.
Target: Young Men and Teens 18-49 make up
86%, Women 18-49 make up 44%
National Geographic
Uncover a new human species. Tempt fate with
people whose risky jobs are just another day at
the office. Viewers can do it all on the National
Geographic Channel, where every day is
an adventure.
Target Adults 25-54 make up 70%, Men 25-54
make up 47%
NBC Sports
NBC Sports Network is the 24/7 cable platform
for NBC Sports’ rich heritage of unmatched
storytelling, best-in-class production and ability
to use broad promotion to make big
events bigger.
Target: Sports Enthusiasts, Men 25-54 make
up 43%
NFL Network
SportSouth
NFL Network is a melting pot of gridiron greats
from NFL’s past, present and future that will
satiate the voracious appetites of football fans.
Watch news and programming as well as live
Thursday night games.
Target: Male Avid Football Fans 25-54 make
up 59%
SportSouth is a regional sports channel where
locals will see original series and specials,
support programming as well as more than 160
live events and games from Braves to Hawks to
collegiate sports.
Target: Adults 18-49 make up 52%, Men 18-49
make up 35%
Nick
Style
Nickelodeon reaches kids in all areas of
their lives: TV, movies, recreation, consumer
products, and more. In the evening, the network
delivers family fun as it switches into Nick-atNite, featuring the best loved and
time-tested shows.
Target: Adults 18-34 make up 60%, Women 1849 make up 61%
The Style Network is the premier destination for
those who want to look, feel and be their best.
With dynamic original programming combining
fashion, beauty home and entertainment. Style
is a must-have for every season.
Target: Trendy Young Adults 25-54 make up
63%, Women 25-54 make up 49%
OWN
Syfy
The Oprah Winfrey Network is the first-ever
television network devoted to entertaining,
empowering and inspiring viewers to live their
best life. OWN will connect viewers through
Oprah.com and invite them to become a part of a
larger community.
Target: Women 35-64 make up 52%
Syfy is a media destination for imaginationbased entertainment. With year-round acclaimed
original series, events, blockbuster movies, and
classic science fiction fantasy programming,
Syfy is a passport to limitless possibilities. SyfyImagine greater.
Target: Adults 35-64 make up 76%, Men 25-54
make up 31%
OXYGEN
TBS
Oxygen connects women to their whole world
with shows that are funny, provocative, and that
reflect the best that women see in themselves.
The network is a multiplatform lifestyle brand
that delivers relevant and entertaining content to
young women.
Target: Women 18-49 make up 50%
It’s a never-ending good time at TBS with
programming like Are We There Yet?, Seinfeld,
The King of Queens and the TBS origial series,
House of Payne. The shows have relatable
characters and stories that make viewers laugh
out loud.
Target: Adults 18-49 make up 73%, Women 1834 make up 37%
Speed
Speed Channel is the exclusive cable home
for many of the top motor sports series in the
world including: Formula One, the NASCAR
Craftsman Truck Series, Grand Am, F3000 and
live coverage of AMA and FIM motorcycle road
racing events.
Target: Adults 35-64 make up 60%, Men 18-49
make up 37%
SPIKE
Spike speaks to the bold, adventuresome side
of men with action-packed entertainment,
including a mix of comedy, movies, sports,
innovative originals and live events. Popular
shows like Auction Hunters, Video Game Awards
and “movies guys love,” positions Spike as the
leader in entertainment for men.
Target: Men 18-49 make up 63%
TLC
TLC celebrates life’s surprises with programming
that explores lives one can laugh with and
learn from. Dedicated to the beauty of life’s
unexpected nature, TLC is a trusted destination
for viewers who want the “real” in their reality.
Target: Adults 18-49 make up 61%
TNT
As the first and only network dedicated to
drama, TNT transports viewers from their daily
lives onto an emotional and engaging ride filled
with riveting stories and unpredictable plots.
Every TNT program whether powerful original
series, acclaimed dramas, or championship
sports, is an escape full of excitement, thrills
and emotion.
Target: Middle Aged Adults 35-64 make up 63%
Travel
USA
The Travel Channel delivers insightful stories
about the world’s most fascinating vacation
destinations, and believes in the magic of
journeys to change and enrich lives. The
network’s programming delivers unrivaled travel
tips to the secret places tucked away from the
ordinary hustle and bustle.
Target: Adults 18-49 make up 67%, Men 18-49
make up 39%
USA is the cable television leader with original
series ranging from Suits and Burn Notice to
classics like WWE Monday Night Raw. It is also
home to the best in blockbuster theatrical films,
acquired television series and
entertainment events.
Target: Adults 35-64 make up 64%, Women
18-49 29%
TruTV
TruTV is the leader in the investigation genre,
providing a window into the American system
of justice through informative, entertaining and
distinctive programming.
Target: Adults 18-49 make up 64%, Men 18-49
make up 37%
TVGuide
TV Guide Network is the premier television
entertainment network for viewers seeking the
latest information. It generates programming
by including a comprehensive program list
of information – all of which delivers on the
viewers’ need for an entertaining and easy guide
to, “what’s on TV?”
Target: Adults 35-64 make up 62%, Women 2554 make up 36%
VH-1
No one connects viewers to the music, pop
culture and nostalgia they love like VH-1.
Hit franchises like Single Ladies, along with
marquee awards shows like Hip Hop Honors, not
only reflect what’s most important in music and
pop culture, but they reflect TV viewing habits.
Target: Young Adults 18-49 make up 84%,
Women 18-49 make up 53%
WeTV
WeTV’s casual tone invites the modern women
to explore a wide range of entertaining,
unscripted programming featuring real stories
from weddings to other intriguing and emotional
life situations.
Target: Reality TV Enthusiasts 25-54 make up
69%, Women 18-49 make up 44%
TVLand
TV Land is the destination for classic television
with everything from the true classics, to the
modern-day classics. The network has armed
itself with original scripted programming and
reality programming that will continue to appeal
to their targeted demographic.
Target: Adults 35-64 make up 68%, Women 2554 make up 28%
TVOne
TVOne is the premier television destination
for African American adults offering a broad
range of real life and entertainment-oriented
programming that respects their intellectual and
cultural diversity.
Target:Well-educated African Americans 35-64
make up 65%, Women 25-54 make up 28%
The Weather Channel
No other network is entirely devoted to delivering
the weather like The Weather Channel – the
premier source for local, regional and national
weather. The network boasts more than 4,000
National Weather Service zones across the
United States.
Target: Adults 35-64 make up 58%, Women 2554 make up 23%
Source: Nielsen Audience Estimates ©2011 The Nielsen Company, used under license, all rights reserved. Report prepared using STRATA NuMath research ©2011 Strata
Marketing, Inc. Adjustments: Network Insertability and Network Carriage have been factored into calculations. Atlanta 8BK Jan11-Aug11 C-DMA Nielsen Live+7, ATL Interconnect
ONLINE
Connect online with millions of potential customers more
efficiently and with pinpoint accuracy.
XFINITY.com
Brands come to life in a clutter free environment. Interact with Atlanta
consumers on one of the nation’s leading website’s, XFINITY.com. Wellpositioned banner ads as well as in-banner video opportunities allow
advertisers to reach their desired audience with pinpoint accuracy.
Comcast Digital Entertainment (CDE)
Connect with engaged consumers on a targeted ad network. This one-stop
online entertainment destination instantly associates businesses with a
high-quality audience and the best entertainment programming and content
available. Advertisers can run high impact creative units and integrate
programs across one or more CDE properties for superior engagement.
Vehix Local Ad Network
local ad network
A marketing solution that delivers results. The Vehix Local Ad Network is
comprised of 13 leading automotive websites and offers advertisers an
effective and efficient solution to gain maximum exposure to “in-market”
car buyers.
Charter.net
A localized advertising solution. Directly reach Charter.net subscribers on this
interactive interface. With consumers viewing over 6 million pages per month,
advertisers can reach a highly engaged, concentrated market without all
the clutter.
Source: com Score Networks, Inc. Media Metrix Key Measures Report (Local Market); July 2011. Data pulled on 8/12/2011
weather.com
The world’s leading weather media brand. Due to The Weather Channel’s
success, weather.com is one of the top 15 most visited sites in the world.
With their advanced geo-targeting technology, advertisers have the capability
to accurately send their message to their ideal geographic locations.
Source: Nielsen//NetView by Brand as defined by Nielsen//NetView, April 2011, Overall Internet and News & Info data
based on ad supported sites.
ON DEMAND
Reach an engaged audience 24-hours a day with On Demand.
Sponsorship
Associating businesses with quality programming. This promotional
branding solution provides advertisers with an exciting opportunity to place
their brand adjacent to new, unique and entertaining On Demand content.
Feature
When advertisers need more than 30 seconds. This enhanced messaging
takes an On-Air campaign and extends it On Demand. Viewers who watch
an advertiser’s commercial can continue to interact with the brand by
viewing a customized two-to-30 minute video.
Showcase
An informative and entertaining exclusive environment. This feature separates businesses from their competition
by creating a channel solely dedicated to their brand. This product allows the advertiser to create their own folder
location where they can house up to 30 minutes of custom compelling content about their brand.
INTERACTIVE TV (iTV)
Blending traditional TV viewing with interactive functionality.
Comcast Spotlight has created an innovative marketing solution that allows advertisers to interact with their
consumers. iTV enhances a 30 second television spot by placing an overlay on the screen, prompting the viewer to
interact without interrupting their program. The following includes Comcast Spotlight’s key interactive applications:
Request for Information (RFI)
An enhancement to the traditional 30 second commercial. RFI helps advertisers generate future leads by inserting
an interactive overlay during their scheduled spot. The overlay prompts the viewer for a double opt-in to receive a
special offer from the advertiser.
Remind Record (RR)
Build viewer loyalty and influence future viewing choices with RR. This
interactive click- through overlay allows the viewer to receive a prompt to
remind or record a program.
Telescoping
Viewers interact with a brand in 1-click. On Demand telescoping allows
consumers to instantly engage with the advertiser’s brand by selecting
“View Now or View Later” on an interactive overlay that rests at the bottom
of the commercial. The consumer can instantly launch the advertiser’s On
Demand content or they can choose to view the video later.
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